AI fuels software spending, but buyers expect fast ROI, finds G2's 2024 Buyer Behavior Report—based on a survey of 1,900+ B2B buyers across the globe.
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Our latest edition of the State of Software zeroes in on key indicators derived from G2 data to map the fastest-growing, highest trajectory, and most trafficked software categories. We also examine buyer sentiment and value -- parsing out which segments are delivering ROI fastest.
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Our ultimate growth guide helps you navigate the four key challenges all SaaS businesses face today.
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Learn how B2B software and services providers are driving growth with G2 Marketing Solutions in this analyst-validated ROI analysis from GTM Partners.
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