# Best Marketing Automation Software - Page 3 *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)* Marketing automation software helps businesses streamline and scale their marketing efforts by automating campaigns, workflows, or tasks across multiple channels. These platforms serve as a centralized marketing database to enable teams to create segmented, personalized, and timely marketing experiences for customers or prospects based on customer interaction data. These marketing automation tools should ideally support omnichannel marketing engagement across email, SMS, WhatsApp, social media, direct mail, digital advertising, and more. A key component of marketing automation tools is the ability to create highly personalized journeys based on user behavior, preferences, and lifecycle stage. By leveraging dynamic content, segmentation, and behavioral triggers, marketers can tailor messages to individual users in real time. This level of personalization improves engagement and conversion rates by reaching customers through the right channel at the right time. Marketing automation products often integrate with [customer relationship management (CRM) software](https://www.g2.com/categories/crm), [customer data platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [social media management software](https://www.g2.com/categories/social-media-mgmt), [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms), and [account-based orchestration platforms](https://www.g2.com/categories/account-based-orchestration-platforms). While marketing automation tools do include [email marketing](https://www.g2.com/categories/email-marketing) features, products in G2's Marketing Automation category are excluded from the Email Marketing software category, which houses tools that primarily address automation in the email channel. To qualify for inclusion in the Marketing Automation category, a product must: - Automate two or more of the following workflows: email, social media, SMS, and digital ads - Provide advanced email marketing capabilities including A/B testing, spam filter testing, scheduling, segmentation, and detailed performance reporting - Act as a central marketing database for marketing information and interactions - Allow dynamic segmentation of marketing campaign targets - Contact targets across multiple channels after specific actions, triggers, or periods of time - Generate forms and landing pages to collect prospect information - Provide analytics and reports that track the entire lifecycle of a campaign, including ties to revenue and campaign return-on-investment (ROI) - Provide personalization features to tailor marketing campaigns based on customer behavior - Integrate with sales or marketing software such as CRM, CDP, or e-commerce platforms - Not be categorized in the email marketing software category — products must cater to multiple channels, including email marketing ## Category Overview **Total Products under this Category:** 473 ## Trust & Credibility Stats **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 90,400+ Authentic Reviews - 473+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Best Marketing Automation Software At A Glance - **Leader:** [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - **Highest Performer:** [EngageBay All-in-One Suite](https://www.g2.com/products/engagebay-all-in-one-suite/reviews) - **Easiest to Use:** [ContactPigeon](https://www.g2.com/products/contactpigeon/reviews) - **Top Trending:** [HighLevel](https://www.g2.com/products/highlevel/reviews) - **Best Free Software:** [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) ## Top-Rated Products (Ranked by G2 Score) ### 1. [SimplyCast 360](https://www.g2.com/products/simplycast-360/reviews) SimplyCast is an ISO 27001:2013-certified, leading provider of engagement software for organizations worldwide. Providing both emergency and non-emergency communication technology, SimplyCast offers 20+ communication tools and channels to help organizations maximize their efficiency. The company's 360 engagement platform is a feature-rich solution combining marketing automation, inbound marketing, and interactive communication. With customers in over 175 countries, including many of the most recognized brand names around the globe in retail, non-profit and hospitality industries, SimplyCast provides organizations the ability to effectively reach customers on their preferred mode of communication. **Average Rating:** 4.3/5.0 **Total Reviews:** 17 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10) - **Customization :** 9.2/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10) - **Workflow Capability:** 10.0/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [simplycast](https://www.g2.com/sellers/simplycast) - **Year Founded:** 2009 - **HQ Location:** Dartmouth, CA - **Twitter:** @simplycast (38,881 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/simplycast/ (54 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 53% Small-Business, 35% Mid-Market #### Pros & Cons **Pros:** - Customizability (1 reviews) - Customization (1 reviews) - Ease of Creation (1 reviews) - Easy Creation (1 reviews) - Easy Implementation (1 reviews) **Cons:** - Delays (1 reviews) - Performance Issues (1 reviews) - Slow Loading (1 reviews) - Slow Performance (1 reviews) - Time-Consuming (1 reviews) ### 2. [Vero Cloud](https://www.g2.com/products/getvero/reviews) Vero is a customer engagement platform built for B2C and B2B product-led teams. Marketers use Vero to send email, iOS/Android push and SMS messages that engage and convert users. Build automated journeys, dynamically personalize message content and send high-quality, on-brand campaigns across email, SMS and push. Use Vero's flexible API to store and update user profiles and user activity history. Put your user data to work and create targeted segments and meaningful customer journeys. Vero is an event-driven marketing automation platform built for internet scale. With Vero, make every message count. **Average Rating:** 4.4/5.0 **Total Reviews:** 35 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) - **Customization :** 7.5/10 (Category avg: 8.4/10) - **Performance and Reliability:** 6.3/10 (Category avg: 8.7/10) - **Workflow Capability:** 7.1/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [Vero](https://www.g2.com/sellers/vero) - **Company Website:** https://www.getvero.com - **Year Founded:** 2012 - **HQ Location:** Sydney, NSW - **Twitter:** @getvero (2,406 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/getvero/?originalSubdomain=au (13 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Marketing and Advertising - **Company Size:** 53% Small-Business, 47% Mid-Market #### Pros & Cons **Pros:** - Business Enhancement (1 reviews) - Detailed Understanding (1 reviews) - Easy Integration (1 reviews) - Easy Integrations (1 reviews) - Easy Setup (1 reviews) **Cons:** - Learning Curve (1 reviews) - Limitations (1 reviews) - Limited Features (1 reviews) - Limited Texting Features (1 reviews) - Platform Limitations (1 reviews) ### 3. [D·engage](https://www.g2.com/products/d-engage/reviews) D·ENGAGE: CUSTOMER EXPERIENCE FINALLY DONE RIGHT. Transform your data into meaningful customer experiences at the moments that matter most. Our Customer Experience Data Platform (CXDP) empowers marketers to deliver personalized, data-driven 1:1 engagement across every channel. The platform activates your data where it lives, powers AI-driven personalization, and executes through fully native channels. Cloud or on-premise, it adapts to your needs, providing a clear, seamless journey from data to revenue. GLOBAL TRUST. MEASURABLE RESULTS. We’re trusted by more than 200+ of the world's best brands in over 30 countries across Europe, MENA, LATAM and Asia. Brands such as Turkish Airlines, Acerto, Vodafone, Unilever, Toyota, BYD, Yves Rocher, Enterprise, Lexus, İş Bankası, and UBL trust us to connect data, personalize engagement, and achieve measurable results. OUR CAPABILITIES. D·engage gives you full control to build and activate campaigns instantly, powered by real-time segmentation and true 360° customer visibility. We remove complexity by unifying all your customer data, insights, and actions in one platform. 1. True Data Foundation: the industries leading CDP Our data-first foundation powers everything we do. D·engage unifies every online and offline data point into a single, always up-to-date customer view. \> Activate data instantly with zero-effort integration, no replication. \> Build real-time 360° profiles across all data sources. \> Connect easily to Oracle, PostgreSQL, MS SQL, SAP HANA, BigQuery, and Redshift. \> Run in cloud or on-premise with full security. \> Create micro-segments and personalize in real time. 2. Realtime, 1:1 Personalization: the Channels Every channel in D·engage is built natively, allowing seamless, real-time engagement across every touchpoint - Email, SMS, WhatsApp, mobile push, web push, and on-site messaging. \> Omnichannel automation that connects every channel in one flow. \> Journey orchestration to design and automate personalized customer paths. \> Advanced analytics with unified dashboards and actionable insights. \> Flexible integrations with leading CRM, BI, and marketing tools. 3. AI-Driven Intelligence: Zeki AI Our Predictive AI - Zeki - anticipates customer behavior, recommends optimal next actions, and makes hyper-personalization smarter at every step. This ensures your campaigns are always intentional and profitable. Predictive AI (Zeki AI) that anticipates behaviors and optimizes campaigns in real time. THE COMPANY D·engage is backed by leading investors including TIBAS Ventures, with participation from Gelecek Etki VC (managed in partnership with Vestel Ventures and Tacirler Asset Management), Maxis, and the Türkiye Development Fund – Invest 101 Fund. Our headquarter is in London, supporting a global team and customer base across Europe, MENA, LATAM, and Asia. Visit Dengage.com **Average Rating:** 4.5/5.0 **Total Reviews:** 114 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) - **Customization :** 8.4/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.5/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.8/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [D·engage](https://www.g2.com/sellers/d-engage) - **Company Website:** https://dengage.com/ - **Year Founded:** 2018 - **HQ Location:** London, GB - **Twitter:** @DengageGlobal (53 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/dengage/ (159 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Apparel & Fashion, Retail - **Company Size:** 41% Mid-Market, 36% Small-Business #### Pros & Cons **Pros:** - Ease of Use (59 reviews) - Customer Support (39 reviews) - Helpful (33 reviews) - Customer Engagement (27 reviews) - Automation (25 reviews) **Cons:** - Learning Curve (24 reviews) - Limited Features (16 reviews) - Missing Features (10 reviews) - Inadequate Reporting (9 reviews) - Poor Customer Support (9 reviews) ### 4. [Cordial](https://www.g2.com/products/cordial/reviews) Cordial's technology helps companies like PacSun, L.L. Bean and Realtor.com automate high-conversion messages across email, SMS, mobile app, social media, direct mail and more—driving scalable revenue and lasting customer connections. Designed with a customer-centric approach, Cordial combines industry leading data flexibility with sophisticated adaptive automations and top-rated AI to ideate, test, and implement new marketing strategies in record time - all in one platform. We’re an award-winning, high-growth company on a mission to help brands send a better message. Cordial was named a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q3 2024. Our AI capabilities "outshine other vendors" by focusing on productivity and email value. In a recent study commissioned by Cordial, Forrester Consulting found that brands switching to Cordial's marketing platform net $8.79 million in total benefits over 3 years with payback in less than 6 months. Learn more at www.cordial.com. **Average Rating:** 4.5/5.0 **Total Reviews:** 56 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.0/10) - **Customization :** 9.1/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.5/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.0/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [Cordial](https://www.g2.com/sellers/cordial) - **Year Founded:** 2014 - **HQ Location:** San Diego, CA - **Twitter:** @cordialinc (830 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/4870268/ (243 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 42% Small-Business, 36% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (6 reviews) - Customer Support (4 reviews) - Easy Setup (4 reviews) - Automation (3 reviews) - Engagement (3 reviews) **Cons:** - Learning Curve (3 reviews) - Not Intuitive (3 reviews) - Steep Learning Curve (3 reviews) - Complex Reporting (2 reviews) - Difficult Learning (2 reviews) ### 5. [Listrak](https://www.g2.com/products/listrak/reviews) Listrak is the person-first marketing automation platform built to help retailers and ecommerce brands deliver hyper-personalized customer experiences at scale. By seamlessly integrating data, identity, and cross-channel messaging, Listrak empowers marketers to unify the customer journey and activate real-time engagement strategies that drive measurable growth and revenue. Designed for enterprise-level businesses across verticals like fashion, beauty, sporting goods, and more, Listrak goes beyond traditional marketing tools. It offers a truly unified platform that eliminates silos between channels—email, SMS, push notifications, and web—giving marketers full control over how, when, and where they connect with customers. With Listrak, brands can segment audiences with precision, personalize messaging based on predictive insights, and orchestrate campaigns that resonate deeply with individual customer needs. At the heart of Listrak’s platform is Listrak Intelligence, a suite of AI-powered capabilities including identity resolution, predictive segmentation, and recommendation engines. These tools enable marketers to anticipate customer behavior, tailor experiences in real time, and increase conversions while improving retention. Whether reactivating lapsed contacts or nurturing long-term loyalty, Listrak’s lifecycle marketing capabilities ensure brands stay connected with their customers beyond the first purchase. Listrak also stands out for its strategic partnership model. More than just a technology provider, Listrak offers hands-on guidance from retail experts who work as an extension of your team. From compliance support to campaign optimization, this collaborative approach helps brands navigate complexity and maximize impact. Efficiency is another core advantage. With an intuitive user interface, pre-built automation workflows, and real-time analytics, Listrak enables marketers to execute faster, make smarter decisions, and scale seamlessly. Its enterprise-grade infrastructure ensures reliability, security, and scalability—delivering billions of messages across channels with confidence. Ultimately, Listrak is built for marketers who demand results. Every feature is designed to increase engagement, reduce churn, and accelerate profitability. By turning insights into action and delivering deeply personalized experiences, Listrak helps brands build stronger customer relationships and achieve lasting business success. **Average Rating:** 4.5/5.0 **Total Reviews:** 298 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) - **Customization :** 8.0/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [Listrak](https://www.g2.com/sellers/listrak) - **Company Website:** https://www.listrak.com - **Year Founded:** 1999 - **HQ Location:** Lititz, PA - **Twitter:** @Listrak (3,178 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/118908/ (251 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Retail, Consumer Goods - **Company Size:** 56% Mid-Market, 33% Small-Business #### Pros & Cons **Pros:** - Customer Support (32 reviews) - Ease of Use (23 reviews) - Helpful (23 reviews) - Email Marketing (17 reviews) - Automation Efficiency (16 reviews) **Cons:** - Learning Curve (17 reviews) - Not Intuitive (11 reviews) - Difficult Learning (8 reviews) - Limited Features (8 reviews) - Slow Performance (8 reviews) ### 6. [eTrigue](https://www.g2.com/products/etrigue/reviews) eTrigue is a next-generation thru-marketing service. Our mission is to make partner marketing frictionless—through platform, expert team, and content integration. We run your digital campaigns on our platform so that you can realize partner marketing value faster and better. eTrigue is the only partner marketing service with a partner specific platform designed to run partner digital marketing campaigns—on your behalf. With real-time lead alerts for you and your partners, and performance dashboards, you can track every MQL and sales person follow-up. **Average Rating:** 4.3/5.0 **Total Reviews:** 41 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) - **Customization :** 8.2/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10) - **Workflow Capability:** 7.8/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [eTrigue](https://www.g2.com/sellers/etrigue) - **Year Founded:** 2011 - **HQ Location:** San Jose, CA - **Twitter:** @etrigue (3,597 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/452471/ (12 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 51% Small-Business, 35% Mid-Market #### Pros & Cons **Pros:** - Marketing Automation (3 reviews) - Ease of Use (2 reviews) - Easy Setup (2 reviews) - Intuitive (2 reviews) - User-Friendly Interface (2 reviews) **Cons:** - Dashboard Issues (2 reviews) - Limited Customization (2 reviews) - Not Intuitive (2 reviews) - Learning Curve (1 reviews) - Limited Features (1 reviews) ### 7. [HCL Unica](https://www.g2.com/products/hcl-unica/reviews) The HCL Software Unica Suite is an enterprise class, integrated cloud native marketing platform that delivers precision marketing at scale. Unica’s unique goal based marketing paradigm empowers marketing strategists to align their strategy and effectively achieve their marketing goals such as revenue targets, increased wallet share, customer loyalty and much more. With fully integrated nine key modules and in-built optimization, the platform provides marketing practitioners end to end marketing capabilities to engage and deliver highly personalized customer experience across a wide variety of outbound, inbound, social and AdTech channels – direct mail, email, SMS, Push, WhatsApp, website, call center, IVR mobile, ATM, Kiosk, POS, LinkedIn, Google AdManager and Facebook. It simplifies the execution of complex marketing programs with a business-friendly UI/UX and seamlessly integrates with home grown and third-party martech applications. Unica can be deployed through Docker framework or natively, on premise or on any cloud of your choice. This leading marketing automation solution is highly scalable, robust and secure, while providing a single marketing system of record to implement omni-channel marketing strategies. **Average Rating:** 4.2/5.0 **Total Reviews:** 118 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 9.0/10) - **Customization :** 8.3/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.7/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [HCL Technologies](https://www.g2.com/sellers/hcl-technologies) - **Year Founded:** 1999 - **HQ Location:** Noida, Uttar Pradesh - **Twitter:** @hcltech (425,608 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1756/ (251,431 employees on LinkedIn®) - **Ownership:** NSE - National Stock Exchange of India **Reviewer Demographics:** - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 48% Enterprise, 27% Small-Business #### Pros & Cons **Pros:** - Automation Efficiency (2 reviews) - Automation Features (2 reviews) - Customer Engagement (1 reviews) - Customer Support (1 reviews) - Engagement Efficiency (1 reviews) **Cons:** - Expertise Required (2 reviews) - Learning Curve (2 reviews) - Inefficient (1 reviews) - Not Intuitive (1 reviews) - Time-Consuming (1 reviews) ### 8. [Dashly](https://www.g2.com/products/dashly/reviews) Dashly is a conversational marketing platform. It helps over 700 SaaS and EdTech companies grow conversions and revenue by turning each interaction with clients into a person-to-person conversation. Put it on another level with call scheduling and video calls. With proactive messaging, a chatbot, and pop-up windows you can generate more leads and qualify them. The leads are collected in eCRM and segmented - that's how you start email marketing. Manage both manual and triggered communication - these are available with live chat messages, pop-up windows and emails. Features: - Capture leads using chatbot made in easy-to-use Chatbot Builder; - Store and manage them in eCRM; - Track your visitors' actions; - Make the best offers using pop-up; - Integrate with your favorite services; - Have all visitors' messages in one admin panel; - Respond your visitors in Live chat for perfect support; - Increase conversions with triggered emails; - Analyze your performance building funnels. **Average Rating:** 4.7/5.0 **Total Reviews:** 66 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10) - **Customization :** 9.0/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.0/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.2/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [Dashly](https://www.g2.com/sellers/dashly) - **Year Founded:** 2018 - **HQ Location:** Wilmington, Delaware - **Twitter:** @dashly (39 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/18558027/ (27 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** CEO - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 90% Small-Business, 10% Mid-Market #### Pros & Cons **Pros:** - Automation (2 reviews) - Automation Efficiency (2 reviews) - Automation Features (2 reviews) - Customer Support (2 reviews) - Email Marketing (2 reviews) **Cons:** - Not Intuitive (2 reviews) - Deletion Issues (1 reviews) - Editing Difficulties (1 reviews) - Email Issues (1 reviews) - Error Issues (1 reviews) ### 9. [Manychat](https://www.g2.com/products/manychat/reviews) Manychat is the #1 omnichannel platform for D2C brands, Retail stores, Non-profits, Restaurants, Real Estate companies in the world. Founded in 2016, Manychat powers over 1 billion conversations every year and is used in over 190 countries. Engage your customers instantly. Automate interactive conversations in Instagram Direct Messages, Facebook Messenger, WhatsApp and SMS to grow your brand. Whether you are looking to generate more leads, automating your campaigns, or improving customer satisfaction by increasing your SLA times, Manychat has all the tools to solve your business's marketing needs. This is what Chat Marketing is and what Manychat is. **Average Rating:** 4.5/5.0 **Total Reviews:** 147 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) - **Customization :** 9.2/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.2/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.0/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [ManyChat](https://www.g2.com/sellers/manychat) - **Year Founded:** 2016 - **HQ Location:** Palo Alto, US - **Twitter:** @ManyChatHQ (3,718 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/11058494/ (523 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Owner, Founder - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 88% Small-Business, 9% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (14 reviews) - Automation (11 reviews) - Helpful (10 reviews) - Features (9 reviews) - User-Friendly (9 reviews) **Cons:** - Limited Features (8 reviews) - Expensive (7 reviews) - Poor Customer Support (6 reviews) - Missing Features (5 reviews) - Pricing Issues (5 reviews) ### 10. [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) From agency to enterprise, the Vendasta platform is the only end-to-end management software for selling digital solutions to local businesses. Consolidate your tech stack, acquire new clients, and bill and fulfill projects—all within a single platform. Vendasta turns complex data and instructions into easy-to-manage AI employees that work across the Vendasta platform, so businesses can grow while staying focused on what they do best. Vendasta’s AI employees come pre-configured with the skills and personality to fit any business. You can easily customize them using simple language too—no coding required. Whether it’s lead capture, automating customer communication, or managing content, the AI employees have you covered. **Average Rating:** 4.5/5.0 **Total Reviews:** 491 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Customization :** 7.8/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.2/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [Vendasta](https://www.g2.com/sellers/vendasta) - **Company Website:** https://www.vendasta.com - **Year Founded:** 2008 - **HQ Location:** Saskatchewan - **Twitter:** @Vendasta (3,916 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/203666/ (754 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Management Consulting - **Company Size:** 85% Small-Business, 10% Mid-Market #### Pros & Cons **Pros:** - Helpful (52 reviews) - Customer Support (42 reviews) - Ease of Use (42 reviews) - Features (28 reviews) - Customer Service (26 reviews) **Cons:** - Learning Curve (24 reviews) - Limited Features (18 reviews) - Difficult Learning (16 reviews) - Missing Features (16 reviews) - Complexity (13 reviews) ### 11. [Bento](https://www.g2.com/products/bentonow-bento/reviews) Bento is an email marketing, marketing automation, and transactional email platform built for teams who take email seriously. It combines the tools you'd normally need three or four separate products for into a single app. Send newsletters, run automated sequences, and handle transactional emails like order confirmations and password resets from one place. The platform is built around powerful automation that doesn't require a PhD to use. Create multi-step sequences with behavioral triggers, segment subscribers based on what they actually do, and personalize content without writing complex logic. Everything from cart abandonment flows to onboarding sequences to win-back campaigns runs from the same workflow builder. Deliverability infrastructure comes standard with Bento. Reputation monitoring, authentication setup, and batching controls are built in rather than sold as expensive add-ons. Poor deliverability means emails land in spam regardless of how much you spend on your platform. Bento treats inbox placement as a core feature, not an afterthought. The pricing model is value-based. You pay for users rather than emails sent This typically works out cheaper for teams with large, high volume lists but we also tend to be cheaper for people coming from competitors too. No hidden fees for deliverability tools or premium support tiers. Bento works best for ecommerce stores, SaaS companies, and digital product creators with 5,000 to 500,000 contacts. It's designed for operators who've outgrown basic tools but don't need enterprise complexity. Developer-friendly APIs and SDKs make integration straightforward for technical teams. SOC-2 compliant, founded in 2019, with a small team of employees across 3 continents. **Average Rating:** 4.8/5.0 **Total Reviews:** 38 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10) - **Customization :** 9.5/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.9/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.8/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [Bentonow](https://www.g2.com/sellers/bentonow) - **Year Founded:** 2017 - **HQ Location:** Sydney, AU - **Twitter:** @bento (4,563 Twitter followers) - **LinkedIn® Page:** http://www.linkedin.com/company/18414858 (7 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Founder - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 92% Small-Business, 3% Mid-Market #### Pros & Cons **Pros:** - Customer Support (12 reviews) - Email Management (7 reviews) - Email Marketing (7 reviews) - Features (7 reviews) - Ease of Use (6 reviews) **Cons:** - Learning Curve (8 reviews) - Not Intuitive (5 reviews) - Steep Learning Curve (4 reviews) - Difficult Navigation (3 reviews) - Technical Expertise Required (2 reviews) ### 12. [Maestra](https://www.g2.com/products/maestraplatform/reviews) Maestra is an all-in-one personalization platform for DTC brands that helps personalize beyond email & SMS to drive +15% conversions. What’s included out of the box: - Real‑time CDP: unified profiles, identity resolution, calculated/custom fields, and product feeds - Omnichannel messaging: Email, SMS, MMS, RCS, push, messengers, chatbots, and ad-audience sync - Site & App personalization: pop‑ups, stories, banners/bars, surveys, and other dynamic blocks - Product personalization: recommendations, product quizzes, and product-feed images - Price personalization: loyalty bonuses, personal discounts, and referral systems - Analytics: reporting, segmentation, ad optimization, and attribution - White-glove service to ensure results and help brands get full value from the platform **Average Rating:** 4.7/5.0 **Total Reviews:** 64 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) - **Customization :** 9.2/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.5/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.3/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [Maestra](https://www.g2.com/sellers/maestra) - **Company Website:** https://maestra.io/ - **Year Founded:** 2022 - **HQ Location:** Arlington, MA - **LinkedIn® Page:** https://www.linkedin.com/company/maestraplatform/ (61 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Apparel & Fashion, Retail - **Company Size:** 45% Mid-Market, 37% Small-Business #### Pros & Cons **Pros:** - Customer Support (35 reviews) - Ease of Use (26 reviews) - Helpful (25 reviews) - Automation (16 reviews) - Integrations (16 reviews) **Cons:** - Learning Curve (11 reviews) - Not Intuitive (7 reviews) - Segmentation Issues (6 reviews) - Complex Navigation (5 reviews) - Limited Features (5 reviews) ### 13. [Inflection.io](https://www.g2.com/products/inflection-io/reviews) Inflection.io is an AI-native marketing automation product. It's an alternative or replacement for legacy products such as Marketo and Pardot. Inflection is used by product-led, sales-led, and AI-native companies, such as Twilio, Mural, Postman, Sendoso, Sentry, Bill.com, Clay and more. **Average Rating:** 4.9/5.0 **Total Reviews:** 25 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10) - **Customization :** 8.8/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.4/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.4/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [Inflection.io](https://www.g2.com/sellers/inflection-io) - **Company Website:** https://www.inflection.io/ - **Year Founded:** 2020 - **HQ Location:** Seattle, Washington - **Twitter:** @Inflection_Io (111 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/inflection-io/ (40 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Computer Software - **Company Size:** 48% Mid-Market, 48% Small-Business #### Pros & Cons **Pros:** - Ease of Use (5 reviews) - Integrations (4 reviews) - Email Marketing (3 reviews) - Customer Engagement (2 reviews) - Easy Integration (2 reviews) **Cons:** - Missing Features (4 reviews) - Learning Curve (1 reviews) - Limited Features (1 reviews) ### 14. [Sales Snap](https://www.g2.com/products/sales-snap/reviews) Sales Snap is a comprehensive marketing automation platform designed to streamline and enhance your marketing and sales processes. It offers a suite of tools that enable businesses to collect leads, manage communications, and execute targeted campaigns across multiple channels, all within a single, user-friendly interface. Key Features and Functionality: - Email Marketing: Craft personalized emails using a variety of templates or create custom designs with a drag-and-drop editor. Incorporate dynamic content to engage recipients and improve open rates. - Multi-Channel Communication: Reach your audience through emails, SMS, Viber, WhatsApp, and web push notifications, ensuring your message is delivered via their preferred platform. - Lead Generation and Management: Utilize interactive pop-ups, forms, surveys, and quizzes to capture leads. Organize and segment these leads to tailor your marketing efforts effectively. - Landing Pages: Quickly create focused landing pages to enhance user experience and drive conversions, with the ability to test and optimize performance. - Chatbot Integration: Automate customer interactions with customizable chatbots, providing instant responses and gathering valuable customer insights. - Gamification: Engage users with interactive elements like games and quizzes to increase participation and lead generation. - Marketing Automation: Automate routine marketing tasks, such as sending follow-up emails or segmenting contacts, to improve efficiency and focus on strategic initiatives. Primary Value and Solutions Provided: Sales Snap addresses the challenge of managing diverse marketing channels and customer interactions by offering an integrated platform that simplifies these processes. By automating repetitive tasks and providing tools for personalized communication, it enables businesses to enhance customer engagement, improve lead conversion rates, and ultimately increase sales. The platform's versatility and ease of use make it suitable for businesses of all sizes seeking to optimize their marketing strategies and achieve measurable results. **Average Rating:** 4.9/5.0 **Total Reviews:** 35 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10) - **Customization :** 9.1/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.8/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.6/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [New Look Entertainment](https://www.g2.com/sellers/new-look-entertainment) - **Year Founded:** 2006 - **HQ Location:** Belgrade, Serbia - **LinkedIn® Page:** https://www.linkedin.com/company/sales-snap/ (9 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Marketing and Advertising - **Company Size:** 74% Small-Business, 26% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (5 reviews) - Automation (3 reviews) - Automation Efficiency (3 reviews) - Customer Support (3 reviews) - Email Marketing (3 reviews) **Cons:** - Expertise Required (2 reviews) - Lack of Customization (2 reviews) - Email Issues (1 reviews) - Lack of Integrations (1 reviews) - Learning Curve (1 reviews) ### 15. [VBOUT](https://www.g2.com/products/vbout/reviews) VBOUT is an AI-enabled marketing platform that helps small teams create big businesses. VBOUT is trusted by 1000’s of businesses worldwide to automate and centralize their marketing while delivering engaging, personalized experiences to their audiences. Agencies and partners use VBOUT directly or through a white label setup to build custom plans, manage sub-accounts and share assets from one client account to many. With VBOUT, you can: - Boost productivity, deliver personalized content, and increase ROI using AI-powered features. - Streamline interactions with a multi-channel AI chatbot. - Manage all your social media from one place. - Engage with your customers by creating and sending winning email campaigns. - Design stunning, personalized and dynamic landing pages with no coding. - Create automations with an intuitive visual builder. - Nurture leads from click to close - and beyond. - Grow and maintain your audience lists easily. - Track and analyze all your marketing activities on a customizable dashboard. The platform has AI-powered features, AI chatbot, easy drag-and-drop landing pages and forms, an intuitive visual automation builder, social media management, email marketing tools and a growing library of pre-built templates for a broad range of marketing campaigns. In-depth, native analytics and lead tracking provide marketers a full view of their pipeline, list engagement and campaign performance. Growing businesses and agencies trust VBOUT’s flexible platform and award-winning, free premium support to help them attract the right customers, convert more visitors into customers, and run complete marketing campaigns in one easy-to-use platform. **Average Rating:** 4.7/5.0 **Total Reviews:** 257 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10) - **Customization :** 9.2/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.2/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.1/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [Vbout Inc.](https://www.g2.com/sellers/vbout-inc) - **Year Founded:** 2013 - **HQ Location:** New York, NY - **Twitter:** @vboutcom (1,789 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2951785/ (30 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Founder, CEO - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 89% Small-Business, 10% Mid-Market #### Pros & Cons **Pros:** - Email Marketing (3 reviews) - Ease of Use (2 reviews) - Feature Richness (2 reviews) - Landing Pages (2 reviews) - Powerful Features (2 reviews) **Cons:** - Campaign Issues (1 reviews) - Campaign Management (1 reviews) - Complex Usage (1 reviews) - Email Issues (1 reviews) - Inefficient (1 reviews) ### 16. [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) Oracle Eloqua allow marketers to intrigue and win over audiences with personalized campaigns across multiple channels. Eloqua’s marketer friendly platform equips marketing organizations with intelligent campaign management, flexible data management, accurate lead generation, and insightful sales enablement tools to engage buyers when they want to be engaged on their preferred channel. Marketers use Oracle Eloqua to: • Create sophisticated nurture experiences for adaptive journeys, at scale • Target and segment audiences using real-time data to create personalized experiences • Implement ABM strategies that engage, convert and expand target accounts • Connect data from any system with an extensible, open framework • Maintain clean and complete data across multiple regions and instances **Average Rating:** 3.9/5.0 **Total Reviews:** 587 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 9.0/10) - **Customization :** 7.7/10 (Category avg: 8.4/10) - **Performance and Reliability:** 7.7/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.1/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [Oracle](https://www.g2.com/sellers/oracle) - **Year Founded:** 1977 - **HQ Location:** Austin, TX - **Twitter:** @Oracle (827,310 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1028/ (199,301 employees on LinkedIn®) - **Ownership:** NYSE:ORCL **Reviewer Demographics:** - **Who Uses This:** Marketing Manager, Digital Marketing Specialist - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 57% Enterprise, 37% Mid-Market #### Pros & Cons **Pros:** - Marketing Automation (3 reviews) - Automation Efficiency (2 reviews) - Feature Variety (2 reviews) - Market Segmentation (2 reviews) - Automation Features (1 reviews) **Cons:** - Learning Curve (3 reviews) - Expensive (2 reviews) - Limited Customization (2 reviews) - Limited Features (2 reviews) - Not Intuitive (2 reviews) ### 17. [Revotas](https://www.g2.com/products/revotas/reviews) Revotas is an insights-led customer experience platform trusted by over 1,000 global consumer brands such as Miele, Beşiktaş, Little Caesars, Toyota, Elite World Hotels and more. Digital-first and Enterprise brands from 20+ countries use Revotas to power digital marketing experiences for over 1 billion customers monthly and send 2.2 billion messages daily.   Revotas was recognized as a High Performer in G2 Winter 2024. Revotas has also recognized in four categories that include Customer Data Platform, E-commerce Personalization, Marketing Automation, Personalization. Product Description:   Customer Data Platform Revotas’s Customer Data Platform (CDP) is a specialized type of software designed to help businesses collect, consolidate, and manage customer data from various sources, and make this data accessible for marketing and customer engagement purposes. Revotas is a critical tool for businesses looking to deliver more personalized and effective marketing campaigns, as well as improve customer experiences.     Customer Engagement Platform Revotas based on artificial intelligence (AI) is a system that uses AI and machine learning technologies to enhance and optimize various aspects of email communication. Revotas can categorize and prioritize emails for users. It can identify important emails, filter out spam, and sort messages into different folders or categories. Automation Platform Revotas’ Marketing Automation Platform is a software solution designed to streamline, automate, and measure marketing tasks and workflows, allowing businesses to more effectively market their products and services to their target audiences. **Average Rating:** 4.8/5.0 **Total Reviews:** 58 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.0/10) - **Customization :** 9.4/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.5/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.5/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [Revotas](https://www.g2.com/sellers/revotas) - **Year Founded:** 2009 - **HQ Location:** Boston, MA - **Twitter:** @RevotasHQ (61 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/revotas/ (40 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Marketing and Advertising, Textiles - **Company Size:** 53% Mid-Market, 47% Small-Business #### Pros & Cons **Pros:** - Customer Support (6 reviews) - Ease of Use (3 reviews) - Helpful (3 reviews) - Customer Engagement (2 reviews) - Easy Implementation (2 reviews) **Cons:** - Complex Reporting (1 reviews) - Dashboard Issues (1 reviews) - Inadequate Reporting (1 reviews) - Learning Curve (1 reviews) - Learning Difficulty (1 reviews) ### 18. [Leadsquared Marketing Automation](https://www.g2.com/products/leadsquared-marketing-automation/reviews) LeadSquared marketing automation software helps you engage and nurture your customers at every step of their buying journey. A complete, end-to-end solution, LeadSquared’s marketing automation suite consists of: - Built-in email, WhatsApp and SMS marketing. - Zero-code automation designer. - Landing pages, forms and widgets for data capture. - Complete user activity, interaction and intent tracking. - Funnel-wise, channel-wise and team-wise reporting. - Multi-channel and remarketing connectors such as email, text, WhatsApp, social media, phone calls, etc. - And more Businesses that have achieved growth with LeadSquared include higher education institutes, edtech, financial services, healthcare, and marketplaces, among others. The company is headquartered in Bengaluru, India, with a local presence in the United States, the Philippines, South Africa, Australia, Singapore and Indonesia. **Average Rating:** 4.4/5.0 **Total Reviews:** 217 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) - **Customization :** 8.2/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.4/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [LeadSquared](https://www.g2.com/sellers/leadsquared) - **Year Founded:** 2011 - **HQ Location:** Bangalore - **Twitter:** @LeadSquared (1,464 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2502171/ (1,145 employees on LinkedIn®) - **Phone:** 848-248-4002 **Reviewer Demographics:** - **Who Uses This:** CEO, Marketing Manager - **Top Industries:** Education Management, Marketing and Advertising - **Company Size:** 44% Small-Business, 37% Mid-Market #### Pros & Cons **Pros:** - Automation Features (2 reviews) - Ease of Use (2 reviews) - Integrations (2 reviews) - Marketing Automation (2 reviews) - Time Efficiency (2 reviews) **Cons:** - Campaign Issues (2 reviews) - Limited Customization (2 reviews) - Poor Customer Support (2 reviews) - Expensive (1 reviews) - Inefficient (1 reviews) ### 19. [User.com](https://www.g2.com/products/user-com/reviews) User.com is an all-in-one Marketing Automation platform aimed at boosting engagement and improving conversion by using a single data source for your customers. Reach clients through a wide range of communication channels: email, live chat, chatbot, push notifications, dynamic page content, and many more - all available in one place. Interested in Marketing Automation? Grab our free 14-day trial with no upfront payment: http://bit.ly/2wrc3Ax We offer various integrations - Easily connect to Google Tag Manager, Zapier, Segment, Google Analytics, Wordpress, Magento, PrestaShop, JavaScript, CSV, Gmail, Freshmail, Email Labs, plus a range of many more! For a full list see our integrations page here: http://bit.ly/38Dsxn2 As a real-time customer and engagement tool for small and large businesses alike, User.com has been designed to maximize conversion rates and grow user satisfaction. With intuitive drag & drop tools, you can build marketing automation processes, marketing campaigns and create automated action paths that will continuously engage your customers. Use Triggers, Conditions, and Actions to deliver personalized messages to your users at the right time. We understand how important it is to have ongoing engagement with your users in real-time - With the integration of our live chat tool, you can connect in real-time and worldwide. All conversations are stored and connected. Lookup at anytime the latest messages - and send the updates to users via email with simple connections between them. **Average Rating:** 4.3/5.0 **Total Reviews:** 51 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.0/10) - **Customization :** 8.7/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.2/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [User.com](https://www.g2.com/sellers/user-com) - **Year Founded:** 2016 - **HQ Location:** Paris, FR - **Twitter:** @user_com_app (6,267 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/10284785/ (73 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 76% Small-Business, 16% Mid-Market #### Pros & Cons **Pros:** - Automation (3 reviews) - Automation Features (3 reviews) - Ease of Use (3 reviews) - Easy Implementation (3 reviews) - Easy Setup (3 reviews) **Cons:** - Automation Complexity (3 reviews) - Automation Issues (2 reviews) - Bugs (2 reviews) - Learning Curve (2 reviews) - Limited Customization (2 reviews) ### 20. [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews) Sailthru by Marigold keeps media and retail organizations ahead of the digital curve with an industry-leading suite of cross-channel marketing solutions that maximize audience engagement, drive revenue through deeper personalization, and operationalize and amplify data. Powered by zero- and first-party data, Sailthru by Marigold empowers modern marketers to cultivate deep, life-long relationships with customers by curating personalized journeys that drive rich engagement and secure brand loyalty. The world’s most innovative publishers and fastest-growing ecommerce companies trust Sailthru by Marigold to help them succeed. **Average Rating:** 4.2/5.0 **Total Reviews:** 153 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10) - **Customization :** 7.9/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.6/10 (Category avg: 8.7/10) - **Workflow Capability:** 7.8/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [Zeta Global](https://www.g2.com/sellers/zeta-global) - **Year Founded:** 2007 - **HQ Location:** New York, NY - **Twitter:** @ZetaGlobal (16,410 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/zetaglobal/posts/?feedView=all (2,760 employees on LinkedIn®) - **Ownership:** NYSE: ZETA **Reviewer Demographics:** - **Who Uses This:** Marketing Manager - **Top Industries:** Publishing, Retail - **Company Size:** 61% Mid-Market, 21% Small-Business #### Pros & Cons **Pros:** - Automation (2 reviews) - Automation Features (2 reviews) - Automations (2 reviews) - Effectiveness (2 reviews) - Features (2 reviews) **Cons:** - Difficult Learning (2 reviews) - Inadequate Reporting (2 reviews) - Learning Curve (2 reviews) - Limited Reporting (2 reviews) - Poor Reporting (2 reviews) ### 21. [Drip](https://www.g2.com/products/drip/reviews) Drip is the marketing automation platform built for B2C businesses that sell digital or physical goods online. From creators and ecommerce shops to travel and education companies, Drip helps brands convert prospects into lifelong customers. By turning customer and visitor data into dynamic segments, Drip enables you to deliver the right message at the right time through powerful automations, beautifully designed email templates, and ready-to-use campaigns that drive results from day one. Built to grow with you and simple to master, Drip transforms your marketing into a strategy you can trust to drive revenue. **Average Rating:** 4.4/5.0 **Total Reviews:** 462 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) - **Customization :** 8.0/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.7/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.7/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [Drip](https://www.g2.com/sellers/drip) - **HQ Location:** Minneapolis, MN - **Twitter:** @getdrip (12,835 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/16264928/ (147 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Owner, Founder - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 91% Small-Business, 7% Mid-Market #### Pros & Cons **Pros:** - Automation (8 reviews) - Automation Efficiency (8 reviews) - Ease of Use (7 reviews) - Automation Features (5 reviews) - Customer Support (5 reviews) **Cons:** - Expensive (4 reviews) - Lack of Integrations (4 reviews) - Learning Curve (4 reviews) - High Subscription Costs (3 reviews) - Limited Customization (3 reviews) ### 22. [OptiPub](https://www.g2.com/products/optipub/reviews) OptiPub is an omni-channel marketing platform designed to provide seamless integration, robust automation, and enhanced campaign management capabilities. It allows users to optimize their marketing efforts through features like advanced tracking, automated workflows, and powerful segmentation tools. Built with the flexibility to adapt to various business needs, OptiPub integrates with key platforms such as Infusionsoft/Keap, ThriveCart, and more, helping businesses streamline marketing processes and boost customer engagement. **Average Rating:** 4.9/5.0 **Total Reviews:** 15 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10) - **Customization :** 9.8/10 (Category avg: 8.4/10) - **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.8/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [OptiPub](https://www.g2.com/sellers/optipub) - **HQ Location:** Baltimore, US - **LinkedIn® Page:** https://www.linkedin.com/company/optipub/ (4 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Publishing - **Company Size:** 93% Small-Business, 7% Mid-Market #### Pros & Cons **Pros:** - Customer Support (10 reviews) - Email Marketing (10 reviews) - Helpful (6 reviews) - Feature Variety (3 reviews) - Customer Engagement (2 reviews) **Cons:** - Learning Curve (4 reviews) - Integration Issues (2 reviews) - Missing Features (2 reviews) - Not Intuitive (1 reviews) - Time-Consuming (1 reviews) ### 23. [MobileAction](https://www.g2.com/products/mobileaction/reviews) Apple Search Ads Partner | Growth partner of apps and games with intelligence, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth partner of apps and games for organic and paid user acquisition. It is the go-to platform for app marketers aiming for the top charts on the App Store and the Google Play Store, trusted by industry giants like Entain, IGG, Zalando, Playtika, and Adidas. MobileAction lets app marketers; - Automate and optimize Apple Search Ads campaigns with advanced, AI-driven solutions of SearchAds.com. - Access data on 90M+ ad creatives, 100K+ publishers, and market trends to sharpen the competitive edge with Ad Intelligence. - Use central information on organic keywords and creative strategies for the App Store and Google Play Store with ASO Intelligence. - Optimize search results campaigns according to targeted insights on any app, keyword, and competitor with Search Ads Intelligence. - Get in-depth data to produce more appealing custom product pages with CPP Intelligence. - Position apps more effectively with market data for both the App Store and Google Play Store with Market Intelligence. - Dive into detailed performance analytics for any app or game on the Google Play Store and the App Store with App Intelligence. - Access and customize all app store data to create tailored dashboards for unique needs with custom solutions. - Grow apps and games with professional support for ASO and Apple Search Ads. With data from 90M+ creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 500K+ advertisers, MobileAction lets app marketers step into the future of app optimization. **Average Rating:** 4.4/5.0 **Total Reviews:** 113 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) - **Customization :** 8.3/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [MobileAction](https://www.g2.com/sellers/mobileaction) - **Year Founded:** 2013 - **HQ Location:** San Francisco, California, United States - **Twitter:** @MobileAction (6,678 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/mobile-action/ (109 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Marketing and Advertising, Computer Games - **Company Size:** 47% Small-Business, 41% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (19 reviews) - Features (17 reviews) - Helpful (16 reviews) - Customer Support (13 reviews) - Insights (12 reviews) **Cons:** - Learning Curve (4 reviews) - Limited Features (4 reviews) - Data Inaccuracy (3 reviews) - Difficult Learning (3 reviews) - Expensive (3 reviews) ### 24. [SuperAGI](https://www.g2.com/products/superagi/reviews) SuperAGI is an AI-native CRM platform that unifies sales, marketing, and customer service teams under one intelligent system. It automates high-impact workflows and continuously learns to personalize every customer touchpoint. By replacing multiple tools with autonomous agents, SuperAGI streamlines operations and drives predictable revenue growth. 1) Sales - CRM → CRM items + Tasks An AI-Native CRM that tracks actions by both reps and AI agents, auto-organizes pipeline, and surfaces the next best action. You get enriched records, real-time insights, role-based access, and a “Streamlined Task Play” to fly through prioritized to-dos without tab-hopping. The LinkedIn plugin and our native integrations keep data fresh and actionable. - Prospect → Prospects & Data Enrichment Prospect from an agent-verified contact/company database and auto-enrich records with verified emails and phones. Keep profiles updated with AI, import or export cleanly, and add leads from LinkedIn directly into CRM so you can email or call immediately. Build granular lists, and push them straight into outreach. Upload CSVs for waterfall enrichment, adding leads to lists, sequences, or CRM in one go. - Signals A single signal deanonymizes website visitors, enriches them, scores intent, and explains the “reason to engage.” Alerts land in Slack/email, and you can push accounts into sequences or tasks automatically so sellers hit peak-interest moments, not inbox dead zones. - Cold Outreach Automate LinkedIn + email outreach with copy tuned to persona and context, protect deliverability with mailbox rotation, and run multi-step, multi-channel sequences that book meetings even while you are away. Review or override messages as needed; the system learns what wins and scales it. - Sequences → Sequences + Conversations + Email Orchestrate email, calls, SMS, and LinkedIn in one place, with AI-written variants and A/B tests to lift conversion. Keep stakeholder replies stitched in one email thread, auto-log every touch in CRM, and get sentiment insights to handle objections faster. - AI Dialer Run high-throughput calling with international numbers and parallel dialing (up to multiple lines at once). The system drops unanswered calls, connects reps instantly, and auto-captures notes and activity so talk time goes up while admin time goes down. - Meetings Apply SLAs and rules to route by territory/AEs, convert website and campaign interest into booked slots, and automate SDR→AE handoffs so nothing slips. It’s built to turn traffic into pipeline with less back-and-forth. - Workflows Define automation plays across sales and marketing, e.g., signal detected → enrich → route → trigger sequence → create task → update CRM—so execution is consistent and fast. Works hand-in-hand with AI Journeys and Journey Orchestration to keep motions coordinated. Analytics See pipeline health, cohort conversion, channel impact, and rep performance in one pane. AI explains drivers and recommends actions (double-down, fix, or re-route), helping teams forecast better and remove bottlenecks before they stall deals. CPQ Define price books, approvals, discounts, and quote templates natively. Generate branded quotes with one click from deals, route approvals automatically, and sync accepted quotes straight back to pipeline—so selling stays in one flow. 2) Marketing - Campaigns Build segmented audiences, personalize journeys, and run coordinated touchpoints across email, SMS/WhatsApp, push, and more. Measure lift across channels and feed results back into Signals and Sales so marketing and pipeline stay perfectly in sync. - Customer Journeys Goodbye templatized automation flows! Let AI build the most optimal customer engagement workflows & customer journeys based on their recent interactions to maximize your ROI. - Customer Segmentation: Orchestrate highly personalized and targeted customer interactions based on behavioral data, demographics & recent actions on the website. - Analytics Get granular visibility of your customer behavior, campaign performance, and overall business intelligence along with AI-generated insights, recommendations, and autonomous reporting. - Customer Engagement Deliver a seamless brand experience to your customers via chat across Facebook/Instagram/WhatsApp and make phone calls directly from a single dashboard. - Ads (Coming soon) Create audience syncs from CRM segments, push to ad platforms, and let AI recommend budgets, creatives, and negative-keyword hygiene. Close the loop by attributing pipeline and revenue—not just clicks—back to source. - Social (Coming soon) Publish across networks, monitor intent cues, and turn comments/DMs into sequences, tickets, or meetings with a click. One content calendar; full attribution to pipeline. 3) Support - AI Live Chat Give customers real-time answers, deflect repeats with knowledge-base automation, and escalate to humans when needed—still in one thread. Tie conversations to CRM objects and SLAs, and keep an AI Support Inbox running for always-on assistance. Voice Support (Coming soon) Use voice agents that integrate with live data and your CRM: authenticate callers, update records, send follow-up texts, or book time with a rep. Guardrails keep calls on-brand while the agent scales to hundreds of simultaneous conversations. **Average Rating:** 4.6/5.0 **Total Reviews:** 437 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Customization :** 8.0/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [SuperAGI](https://www.g2.com/sellers/superagi) - **Company Website:** https://superagi.com/ - **Year Founded:** 2023 - **HQ Location:** Palo Alto, California, United States - **Twitter:** @_superAGI (6,113 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/superagi/ (173 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Founder - **Top Industries:** Apparel & Fashion, Consumer Goods - **Company Size:** 81% Small-Business, 18% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (273 reviews) - Helpful (181 reviews) - Customer Support (179 reviews) - Features (124 reviews) - Automation (105 reviews) **Cons:** - Missing Features (72 reviews) - Limitations (63 reviews) - Technical Issues (47 reviews) - Bugs (42 reviews) - Limited Features (39 reviews) ### 25. [Springbot](https://www.g2.com/products/springbot/reviews) Springbot is the ultimate all-in-one solution for small eCommerce businesses. Our platform simplifies your marketing efforts: helping you focus on site traffic, engage with shoppers, and measure revenue throughout the entire funnel. With pre-made templates, easy drag-and-drop editors, and automated features, you can effortlessly optimize your marketing strategy. Experience the power of Springbot today and watch your eCommerce business thrive. **Average Rating:** 4.3/5.0 **Total Reviews:** 19 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) - **Customization :** 9.0/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.2/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [Springbot](https://www.g2.com/sellers/springbot) - **Year Founded:** 2012 - **HQ Location:** Atlanta, GA - **Twitter:** @springbot (4,837 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2881053 (11 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 53% Small-Business, 42% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (1 reviews) - Easy Integrations (1 reviews) - Feature Variety (1 reviews) - User-Friendly (1 reviews) ## Parent Category [Marketing Software](https://www.g2.com/categories/marketing) ## Related Categories - [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) - [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) - [SMS Marketing Software](https://www.g2.com/categories/sms-marketing) --- ## Buyer Guide ### What You Should Know About Marketing Automation Software ### What is Marketing Automation Software? Marketing automation software allows companies to optimize their marketing strategy by automating marketing tasks such as email marketing, social media posts, and lead generation. The automation of these tasks is made possible by creating an automation workflow. A workflow serves as the path that triggers one marketing task after another. An example of this would be when a new customer creates an account on your website, which triggers a welcome email to be sent out to them. Once that welcome email is triggered, product announcement emails are sent, then sale announcement emails, and so on. Each step in the workflow is prompted automatically by a previous step, so no one has to do each step manually. The workflow can then be shaped around any marketing task, whether that is social media management, lead acquisition, or A/B testing. With this in mind, marketing automation software is not a one-off function that can be automated for years on end. Workflows must be manually updated so the marketing material remains relevant and engaging for customers. While the actual function of email marketing can be automated, the content of the email must be updated with current offerings, company updates, or other relevant information. Key Benefits of Marketing Automation Software - Measure campaigns to optimize, justify, and prioritize initiatives - Reduce time spent administering marketing programs and completing tasks - Improve close rates with timely and relevant engagement - Boost brand and messaging consistency across campaigns and channels via templates and standards - Shorten sales cycles with quicker response times - Customize marketing to each customer’s needs - Create scheduled and automated activities for around-the-clock engagement without manual effort ### Why Use Marketing Automation Software? Marketing automation tools allow you to spend more time focusing on creative solutions while increasing your close rate and improving the quality of your leads. This software helps develop your business and lets you focus on more pressing aspects of day-to-day functions. For starters, you will be able to reduce your staffing costs by a considerable amount; lead nurturing and marketing campaigns can be run automatically instead of manually, enabling your business to potentially send thousands of personalized emails a day without lifting a finger. This type of automation also helps your sales activity dramatically by improving your lead management and prioritization, which usually results in a better ROI. In addition, marketing automation tools hold your marketing and sales teams accountable for their performance with concrete data points, giving you the ability to adjust and improve your business strategies. Key Business Problems Solved with Marketing Automation Software - Create more targeted, well-informed content - Provide overall message direction based on customer data - Customize messaging across a customer base - Personalize messaging without manual entry - Reduce staffing and labor costs ### Who Uses Marketing Automation Software? Small businesses and large enterprises alike can benefit from marketing automation software. If you are a small business, you can directly benefit from marketing automation tools without having to increase your headcount, which can be especially important for companies with a small workforce and limited hiring capital. While the initial setup requires an investment of time to customize your platform, the overall result will be a significant decrease in tedious marketing tasks and a more effective sales cycle. From a small-business perspective, it’s exceedingly important to be effective and intentional with the finite amount of resources at your disposal. Marketing automation tools will allow your staff to make the most out of the hours allotted to them, freeing up time for creative solutions instead of repetitive tasks. These tools can optimize your staff’s time, allowing for a more effective business strategy. **Marketing teams —** Marketing automation tools allow marketing teams to automate tedious tasks, organize workflows, and collect more customer data. By automating marketing tasks like email marketing, lead generation, and digital advertising, marketing teams save plenty of time and are able to focus more time on analyzing their data. Spending more time with this data results in a more effective marketing strategy. **Sales teams —** Marketing automation software allows sales teams to leverage marketing data to identify qualified leads, analyze customer sentiment, and establish better communication with customers. When sales teams understand what leads have expressed a major interest in the product, they can reach out to customers based on actual data and turn cold calls into warm calls. With marketing automation data, sales teams can also be notified when the best time is to reach out to their leads. If leads are on a pricing page, this can trigger an alert to a sales rep to reach out to that lead and talk them through the product offering. **Content managers —** Content managers can use marketing automation software to automate the content publishing process. This allows content marketing teams to schedule posts for the most effective times during the day, which can drive more visibility for their content. ### Kinds of Marketing Automation Software Marketing automation software is an umbrella term for any software that allows companies to automate or streamline their marketing efforts to improve operational efficiency and increase revenue. With this in mind, many tools that businesses use on a day-to-day basis contain marketing automation functionalities, including CRM and email marketing tools. However, while many tools provide marketing automation, these products may vary in their focus and breadth of features. Below are some of the different focuses you may find in a marketing automation solution: **Inbound marketing automation —** Inbound marketing automation is designed for marketing teams that focus more on content management. This usually translates to teams that write blogs or post social media content to attract new customers. Within inbound marketing, some examples of tasks that can be automated include marketing analytics, reputation management, social media monitoring, and sales lead generation. The automation of these aspects frees up time for marketers to analyze the customer data and make informed decisions on how to improve marketing strategies. **Lead management and nurturing automation —** With lead management and nurturing automation, sales teams can automate the process of acquiring and qualifying leads based on which are most likely to convert. This is particularly useful for sales teams, as users capable of setting parameters for what constitutes a qualified lead. This may be when prospective customers visit your product page three times, or it may be when they only come once. You get to decide when the automation tool triggers a sales notification that will alert sales reps to reach out to qualified leads and close a sale. With this tool, sales reps can save plenty of time by focusing on only the most qualified leads. **Pricing automation —** E-commerce websites and online retailers can use pricing automation tools to close more sales. If a customer has come to your website and has been browsing a certain product multiple times, then it is very likely that they are considering buying that product. With pricing automation, retailers can automatically drop or raise prices based on interest or repeated product page visits. This allows retail sites to close more deals by offering customers a price point that they are willing to settle on. **B2B (business to business) vs. B2C (business to consumer)** — Both B2B and B2C companies can experience value from using marketing automation software to send more personalized, timely, and relevant messages to consumers. B2B and B2C businesses do, however, have differing needs that must be met from this type of software. First, B2B companies have considerably longer buying cycles, and the decision process involves more steps. Additionally, B2B buying decisions are not typically made by just one individual; there are often numerous decision-makers that conduct extensive research before making a purchase. Meanwhile, B2C consumers typically make decisions on an individual basis and generally make buying decisions faster than B2B consumers. These differences impact a business’ marketing strategy, the channels in which they reach their consumers, and the types of content that get automated. Consequently, B2B and B2C companies consider marketing automation software features differently. B2B companies leverage marketing automation software to assist in nurturing their leads throughout the sales cycle and look for features like integration into their CRM, lead scoring, and high-quality data (i.e., no duplicate contact records). B2C companies focus on the customer journey and making data-driven, predictive recommendations for products or services, typically requiring features such as retargeting, retention marketing, and personalized cart and browse abandonment messages. Since B2C companies typically experience a shorter sales cycle, personalization of their websites and messaging is of utmost importance; the marketing automation software they choose to implement typically needs to integrate with e-commerce sites. In contrast, while nurturing their leads, B2B companies use marketing automation software to send educational and event-based emails to increase brand awareness. Finally, the channels in which B2B and B2C companies reach their consumers differ. Both B2B and B2C businesses rely on email marketing, but B2C businesses often use other channels as well. That being said, they often look for marketing automation software than can support automation with other channels, including SMS, push notifications, and social media messaging. ### Marketing Automation Software Features **Email marketing —** One of the main functions of marketing automation software is the automation of email marketing. For example, once a customer signs up for your company’s newsletter, marketing automation takes over and can start sending out email marketing campaigns based on events, online activities, and lead scores. Email marketing functions also automate the personalization and branding of marketing emails. This way, each email that gets sent out is a personally addressed letter to whomever signed up for your newsletter. A final important function of email marketing automation is managing email deliverability.This ensures inbox delivery and includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. This way, businesses can focus on analytics and profit rather than manually attending to every customer need. **Social media marketing —** Marketing automation software allows businesses to automate the process of managing a social media campaign, which can increase customer engagement and visibility for your brand or product. With automation tools, you can schedule automated posts such as polls, sweepstakes, and referral programs. Then, marketing automation software can evaluate the customer sentiment of your posts by measuring likes, comments, replies, and retweets. Not only does this help raise brand awareness, but it also allows users to see how their brand is being perceived. **Lead management —** Using marketing automation software to manage leads is one of the most effective ways to attract new customers. With lead scoring and grading features, marketing automation software can automatically qualify and score leads based on demographics, as well as prospect online behaviors like recency and frequency. Additionally, businesses can automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and predefined campaign steps. Automated [behavior tracking](https://www.g2.com/categories/marketing-automation?filters%5Bverified_features%5D%5B%5D=108&utf8=%E2%9C%93) then tracks which emails a prospect opens and clicks, what web pages they visit, and what keywords they use. All of these lead management tools allow businesses to collect and analyze prospect data without having to do the leg work of manually assessing each customer lead. **Advertising automation —** Marketing automation tools can lead customers down the sales funnel by automating when leads see certain advertisements. If customers are revisiting a product page multiple times, this triggers your marketing automation software to present the customer with product advertisements based on where they are in the sales funnel. If they are strongly considering buying the product, then this might trigger a sales advertisement, or if they have been looking at competing products then this might also trigger an advertisement from your website. This helps to keep your product visible so customers always consider purchasing your product, even when they are considering another product as well. **Workflow management —** Workflow management automates a process that typically requires intervention by several different users due to its series of steps. Administrators can write rules to determine who, and when, a user needs to complete a step. This also includes notification of users when they need to take action, which creates one fluid workflow that is meant to lead customers through the sales funnel, all the way from awareness to purchase. **Mobile marketing —** To supplement both email and social media marketing, marketing automation tools also have the capability of automating mobile marketing. Users can communicate with customers by sending out push notifications, wearable device notifications, or Apple Wallet and Google Pay notifications. This way, even when apps or websites aren’t open, you can still send mobile notifications so customers are alerted with sale alerts, product announcements, new features, etc. Many marketing automation software tools will also offer the following features:  - [Social media engagement capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-engagement) - [Social media advertising capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-advertising) - [Event/webinar marketing capabilities](https://www.g2.com/categories/marketing-automation/f/event-webinar-marketing) - [Search tracking and optimization capabilities](https://www.g2.com/categories/marketing-automation/f/search-tracking-and-optimization) - [SEO/keyword analytics capabilities](https://www.g2.com/categories/marketing-automation/f/seo-keyword-analytics) - [Social listening capabilities](https://www.g2.com/categories/marketing-automation/f/social-listening) - [Budgeting capabilities](https://www.g2.com/categories/marketing-automation/f/budgeting) - [B2B capabilities](https://www.g2.com/categories/marketing-automation/f/b2b) - [B2C capabilities](https://www.g2.com/categories/marketing-automation/f/b2c) - [Online Behavior Tracking capabilities](https://www.g2.com/categories/marketing-automation/f/online-behavior-tracking) ### Trends Related to Marketing Automation Software **Interactive email marketing —** Email marketing is one of the most-used features in marketing automation software. Although marketers can reach a wide scope of customers by automating thousands of promotional emails, most of those emails don’t provide any brand interaction or personalized content. With this in mind, email marketers are looking to make more personalized and interactive media content in each email. This may include animated GIFs, promotional videos, games, quizzes, etc. ### Potential Issues with Marketing Automation Software **Over-automating —** One of the common pitfalls of using marketing automation software is over-automation, when companies fall under the misconception that marketing automation software is a fix-it-all solution that you can “set and forget." Marketing automation, like many other innovative technologies, works better with human expertise and management. This means consistently monitoring workflow automation in order to reflect new offerings from your business. ### Software and Services Related to Marketing Automation Software [**CRM**](https://www.g2.com/categories/crm) **—** Retaining and developing relationships with new and old customers is paramount for any growing business. As such, it’s important that your marketing automation tool integrates with a CRM. By integrating these two together, you can have a one-stop shop for marketing analysis and customer data. Not only can you view customer information such as name, address, and company info, but you can also view important marketing information such as which pages they visit, the duration of those visits, and which products they are most interested in. Furthermore, since marketing automation software automatically scores leads based on how likely they are to convert into a customer, it’s important to have your leads and customer information in one place so sales and marketing teams can team up on strategizing how to close a sale. Aside from closing new deals, marketing automation can also reignite interest in old customers by sending out drip email campaigns. If your marketing automation software is integrated with your CRM, you can identify all your old customers and send them content periodically in the hopes of reattracting them to your brand. Ultimately, the coupling of your CRM and marketing automation will also bring you the clearest view on which marketing initiatives are attracting new customers and which ones are not. This will enable your company to track ROI in real time and provide insight into making smarter business decisions based on concrete customer data. [**Project management**](https://www.g2.com/categories/project-management) **—** Project management software assists employees, administrators, and teams in managing team goals and long-term projects, as well as coordinating individual tasks. Since marketing automation revolves around creating workflows, it’s important to visualize all of the necessary steps that must be completed before creating an automated workflow. With a project management tool, marketing teams can collaborate and pull assets together to create one streamlined marketing campaign. [**Social media advertising**](https://www.g2.com/categories/social-media-advertising) **—** It goes without saying that more and more people are being both informed and influenced by products that are advertised on social media. With Instagram, Facebook, and Twitter being some of the most visited websites in the world, marketers must make their brand visible across these channels in order to stay competitive. Integrate your marketing automation software with social media advertising software so you can automate the process of buying, managing, and placing social ads.