# Best Enterprise Marketing Automation Software - Page 3

  *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)*

   Products classified in the overall Marketing Automation category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Marketing Automation to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Marketing Automation category.

In addition to qualifying for inclusion in the Marketing Automation Software category, to qualify for inclusion in the Enterprise Business Marketing Automation Software category, a product must have at least 10 reviews left by a reviewer from an enterprise business.





## Category Overview

**Total Products under this Category:** 473


## Trust & Credibility Stats

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 90,500+ Authentic Reviews
- 473+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Top-Rated Products (Ranked by G2 Score)
  ### 1. [OutboundEngine](https://www.g2.com/products/outboundengine/reviews)
  OutboundEngine helps businesses grow by making online marketing simple and easy for everyone. We create beautiful, high-impact marketing campaigns, deliver them automatically and track engagement to show who’s ready to have a conversation. Our platform strengthens relationships with customers, partners and prospects to uncover more opportunities with less work.


  **Average Rating:** 3.7/5.0
  **Total Reviews:** 155

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 9.0/10)
- **Customization :** 6.4/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 4.8/10 (Category avg: 8.7/10)
- **Workflow Capability:** 3.9/10 (Category avg: 8.5/10)


**Seller Details:**

- **Seller:** [OutboundEngine](https://www.g2.com/sellers/outboundengine)
- **Year Founded:** 2012
- **HQ Location:** Austin, Texas
- **LinkedIn® Page:** https://www.linkedin.com/company/2699791/ (164 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Realtor, Real Estate Agent
  - **Top Industries:** Real Estate, Insurance
  - **Company Size:** 72% Small-Business, 15% Mid-Market


#### Pros & Cons

**Pros:**

- Automation Efficiency (2 reviews)
- Automation (1 reviews)
- Automation Features (1 reviews)
- Ease of Use (1 reviews)
- Easy Setup (1 reviews)

**Cons:**

- Expensive (1 reviews)

  ### 2. [Click](https://www.g2.com/products/clickdimensions-click/reviews)
  Click is the only complete marketing technology solution that is natively integrated with Microsoft Dynamics CRM. Our top-rated marketing automation platform and communication tools create a unified and seamless user experience, ensuring your Sales, Marketing and IT teams are fully aligned and able to work together easily and productively. Providing email, marketing automation, journey builders, web intelligence, lead scoring, web forms, landing pages, SMS messaging, event management, surveys, social media tools and much more, Click offers a comprehensive solution that meets the needs of businesses and organizations of all sizes. Over 3,700 customers across 76 countries trust us to provide the tools they need to drive marketing results. Discover what ClickDimensions can help you achieve. Click – Built to Grow your Business.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 289

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.0/10)
- **Customization :** 7.7/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 7.7/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.0/10 (Category avg: 8.5/10)


**Seller Details:**

- **Seller:** [Click](https://www.g2.com/sellers/click)
- **Year Founded:** 2010
- **HQ Location:** Atlanta, GA
- **Twitter:** @ClickDimensions (4,924 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1223882/ (171 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, Director of Marketing
  - **Top Industries:** Information Technology and Services, Computer Software
  - **Company Size:** 47% Mid-Market, 38% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (7 reviews)
- Features (4 reviews)
- Helpful (3 reviews)
- Customer Service (2 reviews)
- Customer Support (2 reviews)

**Cons:**

- Email Spam (2 reviews)
- Poor Notifications (2 reviews)
- Setup Challenges (2 reviews)
- Complexity (1 reviews)
- Dependency Issues (1 reviews)

  ### 3. [Acoustic Campaign](https://www.g2.com/products/acoustic-campaign/reviews)
  Acoustic Campaign is a multichannel marketing platform built for customer-obsessed brands. We help businesses connect with customers through sophisticated customer journeys, over a variety of channels - email, web, mobile push, SMS, MMS, WhatsApp, social media, print and more. The offering includes various capabilities, from everyday marketing automation and campaign execution to highly sophisticated journey orchestration, journey analytics, segmentation, personalization, high-end content creation and digital experience analytics. With our open and flexible platform, marketers can connect to any data source and segment their data for hyper-targeting. Our intuitive, zero-code UI and hyper-personalization capabilities empower marketers to independently run multichannel, personalized campaigns without relying on data teams or coding to make it happen. Unlike complex and costly enterprise offerings, we offer the same sophisticated enterprise-grade solutions for all marketers. And unlike ‘point solutions’ or email service providers, we enable you to engage with consumers across multiple channels in a single platform. We help marketers surface actionable insights and personalize communications as you begin to scale. Acoustic Marketing Cloud puts the marketer in the driver’s seat to help customers increase long-term customer engagement and drive revenue growth. Our customers include top brands and Fortune 500 companies. For more information, visit acoustic.com/products. Capabilities: Journey Orchestration Email SMS/MMS WhatsApp Mobile push Content Management System Customer Journey Insights Integrations Segmentation Social Audiences Drag and Drop Forms Composer Drag and Drop Multichannel Composer Transactional Messaging Data Layer


  **Average Rating:** 3.8/5.0
  **Total Reviews:** 247

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 9.0/10)
- **Customization :** 6.9/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 7.2/10 (Category avg: 8.7/10)
- **Workflow Capability:** 6.7/10 (Category avg: 8.5/10)


**Seller Details:**

- **Seller:** [Acoustic](https://www.g2.com/sellers/acoustic)
- **Year Founded:** 2019
- **HQ Location:** Conway, AR
- **Twitter:** @GoAcoustic (64,246 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/14841964/ (508 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 50% Enterprise, 39% Mid-Market


#### Pros & Cons

**Pros:**

- Engagement Efficiency (2 reviews)
- Automation Features (1 reviews)
- Customer Engagement (1 reviews)
- Easy Integration (1 reviews)
- Integrations (1 reviews)

**Cons:**

- Not Intuitive (1 reviews)

  ### 4. [Deployteq](https://www.g2.com/products/deployteq/reviews)
  Deployteq is a marketing automation platform that empowers businesses to create personalised customer journeys. Trusted by brands like Wickes, Virgin Media, and Center Parcs, Deployteq offers: • Unified customer data: Consolidates data from multiple sources via the Data Model. • Cross-channel marketing: Supports email, SMS, mobile apps, social media and more. • Advanced segmentation: Builds real-time, highly personalised customer segments. • Versatile journey builder: Offers freedom and flexibility in designing customer journeys. Leverage real-time, data-driven insights to grow your revenue with Deployteq. Learn more at deployteq.com.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 80

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.0/10)
- **Customization :** 9.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.0/10 (Category avg: 8.5/10)


**Seller Details:**

- **Seller:** [Deployteq](https://www.g2.com/sellers/deployteq)
- **Year Founded:** 2000
- **HQ Location:** Huis ter Heide, NL
- **Twitter:** @Deployteq (200 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/deployteq/ (74 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 62% Mid-Market, 21% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (27 reviews)
- Automation (18 reviews)
- Email Marketing (18 reviews)
- Marketing Automation (14 reviews)
- Easy Creation (9 reviews)

**Cons:**

- Poor Customer Support (5 reviews)
- Expensive (4 reviews)
- Integration Issues (4 reviews)
- Learning Curve (4 reviews)
- Missing Features (4 reviews)

  ### 5. [MessageGears Platform](https://www.g2.com/products/messagegears-platform/reviews)
  MessageGears is a warehouse-native data activation and engagement platform built for scale. We empower brands to leverage their entire enterprise dataset for seamless communication across multiple channels, including email, SMS, mobile, and hundreds of third-party destinations. Our mission is to facilitate efficient and secure data access without the need for moving, copying, or syncing. MessageGears’ composable approach eliminates latency, mitigates security risks, and reduces costs associated with traditional ESPs, CDPs, and marketing clouds. Leading enterprises like Expedia, Chewy, and KAYAK trust MessageGears to manage and activate their customer data across diverse tech stacks. Discover how we drive ROI at messagegears.com.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 96

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)
- **Customization :** 9.2/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.5/10)


**Seller Details:**

- **Seller:** [MessageGears](https://www.g2.com/sellers/messagegears)
- **Year Founded:** 2010
- **HQ Location:** Atlanta, GA
- **Twitter:** @MessageGears (2,647 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1285261/ (128 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software, Marketing and Advertising
  - **Company Size:** 56% Mid-Market, 25% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (5 reviews)
- Analytics (3 reviews)
- Data Management (3 reviews)
- Easy Integrations (3 reviews)
- Integrations (3 reviews)

**Cons:**

- Limited Features (4 reviews)
- Complexity (2 reviews)
- Development Challenges (2 reviews)
- Lack of Features (2 reviews)
- Limited Testing (2 reviews)

  ### 6. [Thryv](https://www.g2.com/products/thryv/reviews)
  Thryv is an AI-powered marketing and sales platform built specifically for small businesses, helping you market smarter, sell more, and grow faster—all from one centralized solution. Designed to replace disconnected tools, Thryv combines essential business software into one easy-to-use platform. Now including Keap, Thryv delivers powerful CRM software, marketing automation, and sales management tools that help small businesses capture more leads, automate follow-ups, and increase repeat business. With built-in tools for lead management, email and SMS marketing, pipeline tracking, and customer relationship management, Thryv + Keap help teams stay organized and close more deals. From getting found online with digital marketing tools to managing customer relationships and automating sales workflows, Thryv + Keap simplify every stage of the customer journey. The result is a scalable, all-in-one CRM and marketing platform that helps small businesses save time, increase efficiency, and focus on what matters most—running and growing their business.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 1,873

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10)
- **Customization :** 7.9/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.2/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.0/10 (Category avg: 8.5/10)


**Seller Details:**

- **Seller:** [Thryv](https://www.g2.com/sellers/thryv)
- **Company Website:** https://Thryv.com
- **Year Founded:** 2012
- **HQ Location:** Dallas, TX
- **Twitter:** @thryv (8,437 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/thryvinc (5,905 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
  - **Company Size:** 90% Small-Business, 9% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (109 reviews)
- Automation (95 reviews)
- Customer Support (76 reviews)
- Automation Features (74 reviews)
- Helpful (62 reviews)

**Cons:**

- Missing Features (60 reviews)
- Learning Curve (53 reviews)
- Limitations (47 reviews)
- Limited Features (46 reviews)
- Expensive (34 reviews)

  ### 7. [Ortto](https://www.g2.com/products/ortto/reviews)
  Autopilot is now Ortto. Ortto, a complete marketing automation and analytics platform, empowers marketers to execute impressive campaigns that drive business growth. By combining three powerful tools into one platform underpinned by AI, teams finally benefit from their marketing automation, customer data, and analytics working together. Sophisticated yet easy-to-use, customers trust Ortto to understand their impact, discover their next marketing opportunity, and continuously iterate to deliver great customer experiences at scale.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 608

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)
- **Customization :** 8.1/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.6/10 (Category avg: 8.5/10)


**Seller Details:**

- **Seller:** [Ortto](https://www.g2.com/sellers/ortto)
- **Company Website:** https://ortto.com/
- **Year Founded:** 2015
- **HQ Location:** Sydney, Australia
- **Twitter:** @ortto (182 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/ortto (39 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, CEO
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 71% Small-Business, 27% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (32 reviews)
- Customer Support (26 reviews)
- Intuitive (24 reviews)
- Features (22 reviews)
- Integrations (20 reviews)

**Cons:**

- Expensive (13 reviews)
- Learning Curve (12 reviews)
- Limited Features (12 reviews)
- Limited Customization (10 reviews)
- Steep Learning Curve (10 reviews)

  ### 8. [Mapp Marketing Cloud](https://www.g2.com/products/mapp-marketing-cloud/reviews)
  Mapp helps marketers build personalized customer experiences through our SaaS platform, Mapp Marketing Cloud. Our powerful technology combines AI-powered digital analytics and marketing automation to collect and unify customer data, extract insights, and trigger personalized campaigns across email, SMS, app, and your website. Mapp Marketing Cloud helps B2C and D2C companies: - Unify customer data from various sources like websites, eCommerce, loyalty platforms, CRMs, and mobile apps, build customer profiles, and enrich these with compliant first-party data collection. - Convert data into actionable insights around each customer’s socio-demographic, behavior, and preferences to create engaging online and offline experiences. - Personalize content using these customer insights and automate cross-channel marketing across your website, emails, SMS, mobile/web push notifications, and in-app messages. - Continuously monitor and optimize your campaigns with the help of AI to help drive high engagement, capitalize on new opportunities, activate churning customers, and build customer loyalty. More than 700 companies chose Mapp for their marketing needs, including well-known brands such as Ella’s Kitchen, Farrow & Ball, Furla, Admiral Group, GLD Group, Pan Macmillan, Pladis, and many more. We've been on the market for over 20 years and constantly innovate our products and services to ensure our clients have the best support, with our global offices in London, San Diego, Berlin, Munich, Milan, and Paris.


  **Average Rating:** 3.9/5.0
  **Total Reviews:** 64

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 9.0/10)
- **Customization :** 5.2/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 6.0/10 (Category avg: 8.7/10)
- **Workflow Capability:** 6.3/10 (Category avg: 8.5/10)


**Seller Details:**

- **Seller:** [Mapp Digital](https://www.g2.com/sellers/mapp-digital)
- **Year Founded:** 2016
- **HQ Location:** London, GB
- **Twitter:** @Mapp_Digital (6,072 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/162487/ (428 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 44% Mid-Market, 40% Enterprise


#### Pros & Cons

**Pros:**

- Analytics (1 reviews)
- Automation (1 reviews)
- Automation Efficiency (1 reviews)
- Automation Features (1 reviews)
- Ease of Use (1 reviews)

**Cons:**

- Difficult Setup (1 reviews)
- Insufficient Guidance (1 reviews)
- Lack of Information (1 reviews)
- Learning Curve (1 reviews)
- Not Intuitive (1 reviews)

  ### 9. [emfluence Marketing Platform](https://www.g2.com/products/emfluence-marketing-platform/reviews)
  The emfluence Marketing Platform: Your All-In-One Solution for Email & Marketing Automation Success! The emfluence Marketing Platform is designed with you in mind, offering an intuitive interface and powerful features to streamline your digital marketing efforts. Whether you're launching personalized campaigns, managing multiple brands, or crafting strategies, our platform empowers you to succeed with: - Email Automation: Create automated workflows that nurture leads and drive conversions. - Email Marketing: Design and easily send impactful email campaigns, featuring advanced personalization options like conditional content. - Social Media Management: Schedule, publish, and monitor your social media posts from one place. - SMS Marketing: Engage your audience with timely and relevant SMS campaigns. - Landing Pages: Create high-converting landing pages to capture leads. - Automated Reporting: Understand the impact of your marketing campaigns by leveraging custom reports and analytics across channels, assets, people, and places. - Website Tracking: Track visitor interactions on your website to optimize marketing strategies. - Lead Scoring: Prioritize leads based on their engagement and interactions. - Marketing Calendar: Plan, schedule, and manage your marketing campaigns in a centralized calendar. Experience the perfect balance of usability and functionality with the emfluence Marketing Platform, and take your marketing to the next level.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 91

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10)
- **Customization :** 8.5/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.7/10 (Category avg: 8.5/10)


**Seller Details:**

- **Seller:** [emfluence](https://www.g2.com/sellers/emfluence)
- **Year Founded:** 2003
- **HQ Location:** Kansas City, MO
- **Twitter:** @emfluence (3,840 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/201590/ (32 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 53% Mid-Market, 35% Small-Business


  ### 10. [RedEye](https://www.g2.com/products/redeye/reviews)
  Born in 1997 and headquartered in the UK, RedEye is an AI driven marketing automation provider that uses data, technology and people to empower UK based B2C brands to drive strategies that attract, engage, convert and retain customers. We’re proud of our track record of generating significant ROI for our clients by providing them a sophisticated solution which enables them to better understand and respond to their customers. Our platform draws data from multiple sources, consolidates and enables you to gain richer insights about your customers & their behaviour, allowing you to build customer relationships through multi-channel personalisation, maximise opportunities within the customer lifecycle and increase Customer Lifetime Value.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 84

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10)
- **Customization :** 7.9/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.2/10 (Category avg: 8.7/10)
- **Workflow Capability:** 7.7/10 (Category avg: 8.5/10)


**Seller Details:**

- **Seller:** [Spotler Group](https://www.g2.com/sellers/spotler-group-a3f6b7c0-24fb-4205-9f31-02f8a1d43e29)
- **Year Founded:** 2001
- **HQ Location:** Rotterdam, NL
- **LinkedIn® Page:** https://www.linkedin.com/company/spotler-group/ (164 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Retail, Leisure, Travel & Tourism
  - **Company Size:** 40% Mid-Market, 29% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (6 reviews)
- Automation Efficiency (4 reviews)
- Analytics Expertise (3 reviews)
- Time Efficiency (3 reviews)
- Customer Engagement (2 reviews)

**Cons:**

- Expensive (3 reviews)
- Missing Features (3 reviews)
- Learning Curve (2 reviews)
- Access Restrictions (1 reviews)
- Complex Reporting (1 reviews)

  ### 11. [Agile CRM](https://www.g2.com/products/agile-crm/reviews)
  Agile CRM is a fully integrated CRM with sales tracking, contact management, marketing automation, web analytics, 2-way emails, telephony, helpdesk with a clean modern interface. With Agile CRM, SMB's can now: - Automate their marketing, sales and customer retention process with simple and powerful drag-drop editor - Convert website visitors directly to leads in the CRM - Nurture, track and score leads automatically based on web or email activity - Enable multi channel communication with the ability to call or email or tweet to a contact from the same page - Monitor customer behavior and get real time alerts for customer activity - Manage helpdesk tickets with all of the customers history in one place - Have a detailed record of all of the customer's details and communication history in one page, sorted chronologically - See customer data from various other business apps on one page using extensive integrations


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 357

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 7.9/10 (Category avg: 9.0/10)
- **Customization :** 8.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.5/10)


**Seller Details:**

- **Seller:** [Agile CRM](https://www.g2.com/sellers/agile-crm)
- **Year Founded:** 2013
- **HQ Location:** Dallas, TX
- **Twitter:** @agilecrm (6,718 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3156418/ (101 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Founder, CEO
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 76% Small-Business, 16% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (4 reviews)
- Effective (4 reviews)
- Features (4 reviews)
- Affordable (3 reviews)
- Automation (3 reviews)

**Cons:**

- Not Intuitive (4 reviews)
- Poor Customer Support (4 reviews)
- Interface Design (3 reviews)
- Slow Loading (3 reviews)
- Interface Issues (2 reviews)

  ### 12. [Simon AI](https://www.g2.com/products/simon-ai/reviews)
  Simon AI helps marketing teams achieve 1:1 personalization. Simon AI combines a composable CDP with agentic AI, allowing marketers to set goals like reducing churn or increasing repeat purchases, and AI handles the rest. It uncovers hidden signals, activates 100x more data, and automates execution across channels, enabling small teams to perform like large ones. Brands like ASOS and SeatGeek trust Simon for faster launches, scalable personalization, and revenue growth.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 259

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10)
- **Customization :** 10.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 6.7/10 (Category avg: 8.7/10)
- **Workflow Capability:** 3.3/10 (Category avg: 8.5/10)


**Seller Details:**

- **Seller:** [Simon AI](https://www.g2.com/sellers/simon-ai)
- **Year Founded:** 2014
- **HQ Location:** New York
- **Twitter:** @simon_data (676 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10126701/ (80 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Email Marketing Manager, Lifecycle Marketing Manager
  - **Top Industries:** Retail, Marketing and Advertising
  - **Company Size:** 55% Mid-Market, 24% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (43 reviews)
- Customer Support (25 reviews)
- Helpful (20 reviews)
- Data Segmentation (17 reviews)
- Easy Integration (16 reviews)

**Cons:**

- Learning Curve (23 reviews)
- Data Management (12 reviews)
- Slow Performance (12 reviews)
- Bugs (10 reviews)
- Segmentation Issues (10 reviews)

  ### 13. [Force24](https://www.g2.com/products/force24/reviews)
  When every moment matters and every minute counts, master marketing automation with Force24.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 206

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)
- **Customization :** 8.1/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.5/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.8/10 (Category avg: 8.5/10)


**Seller Details:**

- **Seller:** [Force24](https://www.g2.com/sellers/force24)
- **Company Website:** https://www.force24.co.uk/
- **Year Founded:** 2010
- **HQ Location:** Leeds, England
- **Twitter:** @Force24uk (792 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3154900/ (66 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, Marketing Executive
  - **Top Industries:** Staffing and Recruiting, Marketing and Advertising
  - **Company Size:** 55% Small-Business, 38% Mid-Market


#### Pros & Cons

**Pros:**

- Automation (3 reviews)
- Easy Setup (3 reviews)
- Helpful (3 reviews)
- Automation Efficiency (2 reviews)
- Automation Features (2 reviews)

**Cons:**

- Integration Issues (2 reviews)
- Learning Curve (2 reviews)
- Limited Integrations (2 reviews)
- Slow Performance (2 reviews)
- Limited Customization (1 reviews)



## Parent Category

[Marketing Software](https://www.g2.com/categories/marketing)



## Related Categories

- [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)
- [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)
- [SMS Marketing Software](https://www.g2.com/categories/sms-marketing)



---

## Buyer Guide

### What You Should Know About Marketing Automation Software

### What is Marketing Automation Software?

Marketing automation software allows companies to optimize their marketing strategy by automating marketing tasks such as email marketing, social media posts, and lead generation.

The automation of these tasks is made possible by creating an automation workflow. A workflow serves as the path that triggers one marketing task after another. An example of this would be when a new customer creates an account on your website, which triggers a welcome email to be sent out to them. Once that welcome email is triggered, product announcement emails are sent, then sale announcement emails, and so on. Each step in the workflow is prompted automatically by a previous step, so no one has to do each step manually. The workflow can then be shaped around any marketing task, whether that is social media management, lead acquisition, or A/B testing.

With this in mind, marketing automation software is not a one-off function that can be automated for years on end. Workflows must be manually updated so the marketing material remains relevant and engaging for customers. While the actual function of email marketing can be automated, the content of the email must be updated with current offerings, company updates, or other relevant information.

Key Benefits of Marketing Automation Software

- Measure campaigns to optimize, justify, and prioritize initiatives
- Reduce time spent administering marketing programs and completing tasks
- Improve close rates with timely and relevant engagement
- Boost brand and messaging consistency across campaigns and channels via templates and standards
- Shorten sales cycles with quicker response times
- Customize marketing to each customer’s needs
- Create scheduled and automated activities for around-the-clock engagement without manual effort

### Why Use Marketing Automation Software?

Marketing automation tools allow you to spend more time focusing on creative solutions while increasing your close rate and improving the quality of your leads. This software helps develop your business and lets you focus on more pressing aspects of day-to-day functions. For starters, you will be able to reduce your staffing costs by a considerable amount; lead nurturing and marketing campaigns can be run automatically instead of manually, enabling your business to potentially send thousands of personalized emails a day without lifting a finger. This type of automation also helps your sales activity dramatically by improving your lead management and prioritization, which usually results in a better ROI. In addition, marketing automation tools hold your marketing and sales teams accountable for their performance with concrete data points, giving you the ability to adjust and improve your business strategies.

Key Business Problems Solved with Marketing Automation Software

- Create more targeted, well-informed content
- Provide overall message direction based on customer data
- Customize messaging across a customer base
- Personalize messaging without manual entry
- Reduce staffing and labor costs

### Who Uses Marketing Automation Software?

Small businesses and large enterprises alike can benefit from marketing automation software. If you are a small business, you can directly benefit from marketing automation tools without having to increase your headcount, which can be especially important for companies with a small workforce and limited hiring capital. While the initial setup requires an investment of time to customize your platform, the overall result will be a significant decrease in tedious marketing tasks and a more effective sales cycle. From a small-business perspective, it’s exceedingly important to be effective and intentional with the finite amount of resources at your disposal. Marketing automation tools will allow your staff to make the most out of the hours allotted to them, freeing up time for creative solutions instead of repetitive tasks. These tools can optimize your staff’s time, allowing for a more effective business strategy.

**Marketing teams —** Marketing automation tools allow marketing teams to automate tedious tasks, organize workflows, and collect more customer data. By automating marketing tasks like email marketing, lead generation, and digital advertising, marketing teams save plenty of time and are able to focus more time on analyzing their data. Spending more time with this data results in a more effective marketing strategy.

**Sales teams —** Marketing automation software allows sales teams to leverage marketing data to identify qualified leads, analyze customer sentiment, and establish better communication with customers. When sales teams understand what leads have expressed a major interest in the product, they can reach out to customers based on actual data and turn cold calls into warm calls. With marketing automation data, sales teams can also be notified when the best time is to reach out to their leads. If leads are on a pricing page, this can trigger an alert to a sales rep to reach out to that lead and talk them through the product offering.

**Content managers —** Content managers can use marketing automation software to automate the content publishing process. This allows content marketing teams to schedule posts for the most effective times during the day, which can drive more visibility for their content.

### Kinds of Marketing Automation Software

Marketing automation software is an umbrella term for any software that allows companies to automate or streamline their marketing efforts to improve operational efficiency and increase revenue. With this in mind, many tools that businesses use on a day-to-day basis contain marketing automation functionalities, including CRM and email marketing tools. However, while many tools provide marketing automation, these products may vary in their focus and breadth of features. Below are some of the different focuses you may find in a marketing automation solution:

**Inbound marketing automation —** Inbound marketing automation is designed for marketing teams that focus more on content management. This usually translates to teams that write blogs or post social media content to attract new customers. Within inbound marketing, some examples of tasks that can be automated include marketing analytics, reputation management, social media monitoring, and sales lead generation. The automation of these aspects frees up time for marketers to analyze the customer data and make informed decisions on how to improve marketing strategies.

**Lead management and nurturing automation —** With lead management and nurturing automation, sales teams can automate the process of acquiring and qualifying leads based on which are most likely to convert. This is particularly useful for sales teams, as users capable of setting parameters for what constitutes a qualified lead. This may be when prospective customers visit your product page three times, or it may be when they only come once. You get to decide when the automation tool triggers a sales notification that will alert sales reps to reach out to qualified leads and close a sale. With this tool, sales reps can save plenty of time by focusing on only the most qualified leads.

**Pricing automation —** E-commerce websites and online retailers can use pricing automation tools to close more sales. If a customer has come to your website and has been browsing a certain product multiple times, then it is very likely that they are considering buying that product. With pricing automation, retailers can automatically drop or raise prices based on interest or repeated product page visits. This allows retail sites to close more deals by offering customers a price point that they are willing to settle on.

**B2B (business to business) vs. B2C (business to consumer)** — Both B2B and B2C companies can experience value from using marketing automation software to send more personalized, timely, and relevant messages to consumers. B2B and B2C businesses do, however, have differing needs that must be met from this type of software. First, B2B companies have considerably longer buying cycles, and the decision process involves more steps. Additionally, B2B buying decisions are not typically made by just one individual; there are often numerous decision-makers that conduct extensive research before making a purchase. Meanwhile, B2C consumers typically make decisions on an individual basis and generally make buying decisions faster than B2B consumers. These differences impact a business’ marketing strategy, the channels in which they reach their consumers, and the types of content that get automated. Consequently, B2B and B2C companies consider marketing automation software features differently.

B2B companies leverage marketing automation software to assist in nurturing their leads throughout the sales cycle and look for features like integration into their CRM, lead scoring, and high-quality data (i.e., no duplicate contact records). B2C companies focus on the customer journey and making data-driven, predictive recommendations for products or services, typically requiring features such as retargeting, retention marketing, and personalized cart and browse abandonment messages. Since B2C companies typically experience a shorter sales cycle, personalization of their websites and messaging is of utmost importance; the marketing automation software they choose to implement typically needs to integrate with e-commerce sites. In contrast, while nurturing their leads, B2B companies use marketing automation software to send educational and event-based emails to increase brand awareness. Finally, the channels in which B2B and B2C companies reach their consumers differ. Both B2B and B2C businesses rely on email marketing, but B2C businesses often use other channels as well. That being said, they often look for marketing automation software than can support automation with other channels, including SMS, push notifications, and social media messaging.

### Marketing Automation Software Features

**Email marketing —** One of the main functions of marketing automation software is the automation of email marketing. For example, once a customer signs up for your company’s newsletter, marketing automation takes over and can start sending out email marketing campaigns based on events, online activities, and lead scores. Email marketing functions also automate the personalization and branding of marketing emails. This way, each email that gets sent out is a personally addressed letter to whomever signed up for your newsletter.

A final important function of email marketing automation is managing email deliverability.This ensures inbox delivery and includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. This way, businesses can focus on analytics and profit rather than manually attending to every customer need.

**Social media marketing —** Marketing automation software allows businesses to automate the process of managing a social media campaign, which can increase customer engagement and visibility for your brand or product. With automation tools, you can schedule automated posts such as polls, sweepstakes, and referral programs. Then, marketing automation software can evaluate the customer sentiment of your posts by measuring likes, comments, replies, and retweets. Not only does this help raise brand awareness, but it also allows users to see how their brand is being perceived.

**Lead management —** Using marketing automation software to manage leads is one of the most effective ways to attract new customers. With lead scoring and grading features, marketing automation software can automatically qualify and score leads based on demographics, as well as prospect online behaviors like recency and frequency. Additionally, businesses can automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and predefined campaign steps. Automated [behavior tracking](https://www.g2.com/categories/marketing-automation?filters%5Bverified_features%5D%5B%5D=108&utf8=%E2%9C%93) then tracks which emails a prospect opens and clicks, what web pages they visit, and what keywords they use. All of these lead management tools allow businesses to collect and analyze prospect data without having to do the leg work of manually assessing each customer lead.

**Advertising automation —** Marketing automation tools can lead customers down the sales funnel by automating when leads see certain advertisements. If customers are revisiting a product page multiple times, this triggers your marketing automation software to present the customer with product advertisements based on where they are in the sales funnel. If they are strongly considering buying the product, then this might trigger a sales advertisement, or if they have been looking at competing products then this might also trigger an advertisement from your website. This helps to keep your product visible so customers always consider purchasing your product, even when they are considering another product as well.

**Workflow management —** Workflow management automates a process that typically requires intervention by several different users due to its series of steps. Administrators can write rules to determine who, and when, a user needs to complete a step. This also includes notification of users when they need to take action, which creates one fluid workflow that is meant to lead customers through the sales funnel, all the way from awareness to purchase.

**Mobile marketing —** To supplement both email and social media marketing, marketing automation tools also have the capability of automating mobile marketing. Users can communicate with customers by sending out push notifications, wearable device notifications, or Apple Wallet and Google Pay notifications. This way, even when apps or websites aren’t open, you can still send mobile notifications so customers are alerted with sale alerts, product announcements, new features, etc.

Many marketing automation software tools will also offer the following features: 

- [Social media engagement capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-engagement)
- [Social media advertising capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-advertising)
- [Event/webinar marketing capabilities](https://www.g2.com/categories/marketing-automation/f/event-webinar-marketing)
- [Search tracking and optimization capabilities](https://www.g2.com/categories/marketing-automation/f/search-tracking-and-optimization)
- [SEO/keyword analytics capabilities](https://www.g2.com/categories/marketing-automation/f/seo-keyword-analytics)
- [Social listening capabilities](https://www.g2.com/categories/marketing-automation/f/social-listening)
- [Budgeting capabilities](https://www.g2.com/categories/marketing-automation/f/budgeting)
- [B2B capabilities](https://www.g2.com/categories/marketing-automation/f/b2b)
- [B2C capabilities](https://www.g2.com/categories/marketing-automation/f/b2c)
- [Online Behavior Tracking capabilities](https://www.g2.com/categories/marketing-automation/f/online-behavior-tracking)

### Trends Related to Marketing Automation Software

**Interactive email marketing —** Email marketing is one of the most-used features in marketing automation software. Although marketers can reach a wide scope of customers by automating thousands of promotional emails, most of those emails don’t provide any brand interaction or personalized content. With this in mind, email marketers are looking to make more personalized and interactive media content in each email. This may include animated GIFs, promotional videos, games, quizzes, etc.

### Potential Issues with Marketing Automation Software

**Over-automating —** One of the common pitfalls of using marketing automation software is over-automation, when companies fall under the misconception that marketing automation software is a fix-it-all solution that you can “set and forget." Marketing automation, like many other innovative technologies, works better with human expertise and management. This means consistently monitoring workflow automation in order to reflect new offerings from your business.

### Software and Services Related to Marketing Automation Software

[**CRM**](https://www.g2.com/categories/crm) **—** Retaining and developing relationships with new and old customers is paramount for any growing business. As such, it’s important that your marketing automation tool integrates with a CRM. By integrating these two together, you can have a one-stop shop for marketing analysis and customer data. Not only can you view customer information such as name, address, and company info, but you can also view important marketing information such as which pages they visit, the duration of those visits, and which products they are most interested in. Furthermore, since marketing automation software automatically scores leads based on how likely they are to convert into a customer, it’s important to have your leads and customer information in one place so sales and marketing teams can team up on strategizing how to close a sale. Aside from closing new deals, marketing automation can also reignite interest in old customers by sending out drip email campaigns. If your marketing automation software is integrated with your CRM, you can identify all your old customers and send them content periodically in the hopes of reattracting them to your brand.

Ultimately, the coupling of your CRM and marketing automation will also bring you the clearest view on which marketing initiatives are attracting new customers and which ones are not. This will enable your company to track ROI in real time and provide insight into making smarter business decisions based on concrete customer data.

[**Project management**](https://www.g2.com/categories/project-management) **—** Project management software assists employees, administrators, and teams in managing team goals and long-term projects, as well as coordinating individual tasks. Since marketing automation revolves around creating workflows, it’s important to visualize all of the necessary steps that must be completed before creating an automated workflow. With a project management tool, marketing teams can collaborate and pull assets together to create one streamlined marketing campaign.

[**Social media advertising**](https://www.g2.com/categories/social-media-advertising) **—** It goes without saying that more and more people are being both informed and influenced by products that are advertised on social media. With Instagram, Facebook, and Twitter being some of the most visited websites in the world, marketers must make their brand visible across these channels in order to stay competitive. Integrate your marketing automation software with social media advertising software so you can automate the process of buying, managing, and placing social ads.