Best Audience Intelligence Platforms

YR
Researched and written by Yukta Rustagi

Audience intelligence platforms gather and analyze public data from online sources to help businesses gain in-depth insights into their target audiences. Marketers use the information gathered through these platforms to create customer segments, discover influencers, conduct market research, and inform decision making. By offering instantaneous and persistent access to audience insight and analysis, this type of software enables businesses to make quick, informed decisions around brand marketing, content strategies, advertising, and product development.

Like marketing analytics software and social media analytics software, audience intelligence platforms report on a brand’s audience demographics. However, audience intelligence platforms go a step further. These tools use artificial intelligence and machine learning to analyze social data and provide businesses with deeper insights into their target audience’s interests, opinions, behaviors, and affinities. Businesses that use audience intelligence platforms may also use social media monitoring software for social listening and influencer marketing.

To qualify for inclusion in the Audience Intelligence Platforms category, a product must:

Use artificial intelligence to analyze data on a company’s target audiences
Provide insights on audience psychographics and demographics
Create customer personas or audience segments based on information gathered about them
Offer tools for sharing or exporting audience segments to marketing and digital advertising platforms

Best Audience Intelligence Platforms At A Glance

Leader:
Highest Performer:
Best Contender:
Most Niche:
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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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64 Listings in Audience Intelligence Platforms Available
(62)4.4 out of 5
3rd Easiest To Use in Audience Intelligence Platforms software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    GWI is modernized consumer research – global, on-demand, and accessible to everyone, not just data experts. It’s a platform designed for companies that want fresh and insightful data. GWI provides ins

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 45% Mid-Market
    • 29% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • GWI Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    26
    Customer Support
    17
    Insights Discovery
    15
    Audience Analysis
    12
    Data Quality
    9
    Cons
    Limited Data
    7
    Data Incompleteness
    6
    Lack of Clarity
    6
    Inaccuracy
    4
    Limited Audience Reach
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • GWI features and usability ratings that predict user satisfaction
    9.0
    Ease of Admin
    Average: 8.8
    9.4
    Has the product been a good partner in doing business?
    Average: 9.2
    5.7
    Ad Integrations
    Average: 7.6
    9.3
    Ease of Setup
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    GWI
    Company Website
    Year Founded
    2009
    HQ Location
    London, England
    Twitter
    @gwidotcom
    16,016 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    681 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

GWI is modernized consumer research – global, on-demand, and accessible to everyone, not just data experts. It’s a platform designed for companies that want fresh and insightful data. GWI provides ins

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 45% Mid-Market
  • 29% Small-Business
GWI Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
26
Customer Support
17
Insights Discovery
15
Audience Analysis
12
Data Quality
9
Cons
Limited Data
7
Data Incompleteness
6
Lack of Clarity
6
Inaccuracy
4
Limited Audience Reach
4
GWI features and usability ratings that predict user satisfaction
9.0
Ease of Admin
Average: 8.8
9.4
Has the product been a good partner in doing business?
Average: 9.2
5.7
Ad Integrations
Average: 7.6
9.3
Ease of Setup
Average: 8.7
Seller Details
Seller
GWI
Company Website
Year Founded
2009
HQ Location
London, England
Twitter
@gwidotcom
16,016 Twitter followers
LinkedIn® Page
www.linkedin.com
681 employees on LinkedIn®
(624)4.4 out of 5
9th Easiest To Use in Audience Intelligence Platforms software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from ove

    Users
    • Analyst
    • Consultant
    Industries
    • Marketing and Advertising
    • Public Relations and Communications
    Market Segment
    • 36% Enterprise
    • 33% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Brandwatch Consumer Intelligence Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    40
    Helpful
    22
    Insights
    20
    Analytics
    19
    Insights Value
    19
    Cons
    Data Limitations
    10
    Platform Limitations
    10
    Dashboard Issues
    9
    Inaccurate Sentiment Analysis
    9
    Learning Curve
    9
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Brandwatch Consumer Intelligence features and usability ratings that predict user satisfaction
    8.3
    Ease of Admin
    Average: 8.8
    8.8
    Has the product been a good partner in doing business?
    Average: 9.2
    6.9
    Ad Integrations
    Average: 7.6
    7.9
    Ease of Setup
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2007
    HQ Location
    Brighton, East Sussex
    Twitter
    @Brandwatch
    34,768 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,081 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from ove

Users
  • Analyst
  • Consultant
Industries
  • Marketing and Advertising
  • Public Relations and Communications
Market Segment
  • 36% Enterprise
  • 33% Mid-Market
Brandwatch Consumer Intelligence Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
40
Helpful
22
Insights
20
Analytics
19
Insights Value
19
Cons
Data Limitations
10
Platform Limitations
10
Dashboard Issues
9
Inaccurate Sentiment Analysis
9
Learning Curve
9
Brandwatch Consumer Intelligence features and usability ratings that predict user satisfaction
8.3
Ease of Admin
Average: 8.8
8.8
Has the product been a good partner in doing business?
Average: 9.2
6.9
Ad Integrations
Average: 7.6
7.9
Ease of Setup
Average: 8.7
Seller Details
Company Website
Year Founded
2007
HQ Location
Brighton, East Sussex
Twitter
@Brandwatch
34,768 Twitter followers
LinkedIn® Page
www.linkedin.com
1,081 employees on LinkedIn®

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(2,256)4.0 out of 5
Optimized for quick response
5th Easiest To Use in Audience Intelligence Platforms software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Meltwater, a pioneer of media intelligence, gives PR, communications and marketing professionals the information advantage they need to stay ahead and a single, integrated solution to be efficient. As

    Users
    • Social Media Manager
    • Communications Manager
    Industries
    • Marketing and Advertising
    • Public Relations and Communications
    Market Segment
    • 42% Small-Business
    • 38% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Meltwater is a media monitoring and analytics platform that offers tools for tracking brand mentions, media trends, and competitor analysis, as well as features for social media management, influencer marketing, and press release distribution.
    • Reviewers frequently mention the platform's user-friendly interface, comprehensive insights, efficient customer support, and the ability to manage social media channels, send press releases, and monitor brand mentions all in one place.
    • Reviewers experienced challenges with the platform's high pricing, occasional slow performance, complex search setup, lack of historical data, and the need for more detailed analytics and deeper integrations with current partners.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Meltwater Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    212
    Helpful
    183
    Features
    142
    Customer Support
    128
    Analytics
    107
    Cons
    Improvement Needed
    76
    Technical Issues
    66
    Learning Curve
    63
    Missing Features
    56
    Complexity
    54
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Meltwater features and usability ratings that predict user satisfaction
    8.1
    Ease of Admin
    Average: 8.8
    8.3
    Has the product been a good partner in doing business?
    Average: 9.2
    6.9
    Ad Integrations
    Average: 7.6
    7.9
    Ease of Setup
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Meltwater
    Company Website
    Year Founded
    2001
    HQ Location
    San Francisco, CA
    Twitter
    @Meltwater
    25,183 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,550 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Meltwater, a pioneer of media intelligence, gives PR, communications and marketing professionals the information advantage they need to stay ahead and a single, integrated solution to be efficient. As

Users
  • Social Media Manager
  • Communications Manager
Industries
  • Marketing and Advertising
  • Public Relations and Communications
Market Segment
  • 42% Small-Business
  • 38% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Meltwater is a media monitoring and analytics platform that offers tools for tracking brand mentions, media trends, and competitor analysis, as well as features for social media management, influencer marketing, and press release distribution.
  • Reviewers frequently mention the platform's user-friendly interface, comprehensive insights, efficient customer support, and the ability to manage social media channels, send press releases, and monitor brand mentions all in one place.
  • Reviewers experienced challenges with the platform's high pricing, occasional slow performance, complex search setup, lack of historical data, and the need for more detailed analytics and deeper integrations with current partners.
Meltwater Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
212
Helpful
183
Features
142
Customer Support
128
Analytics
107
Cons
Improvement Needed
76
Technical Issues
66
Learning Curve
63
Missing Features
56
Complexity
54
Meltwater features and usability ratings that predict user satisfaction
8.1
Ease of Admin
Average: 8.8
8.3
Has the product been a good partner in doing business?
Average: 9.2
6.9
Ad Integrations
Average: 7.6
7.9
Ease of Setup
Average: 8.7
Seller Details
Seller
Meltwater
Company Website
Year Founded
2001
HQ Location
San Francisco, CA
Twitter
@Meltwater
25,183 Twitter followers
LinkedIn® Page
www.linkedin.com
2,550 employees on LinkedIn®
(116)4.3 out of 5
10th Easiest To Use in Audience Intelligence Platforms software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Dstillery is the leading AI ad targeting company. We empower brands and agencies to target their best prospects for high-performing programmatic advertising campaigns. Backed by our award-winning Data

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Online Media
    Market Segment
    • 57% Mid-Market
    • 28% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Dstillery Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Engagement
    16
    Customer Support
    16
    Ease of Use
    14
    Audience Analysis
    13
    Customer Representatives
    6
    Cons
    Audience Management
    5
    Limited Audience Reach
    3
    Limited Features
    3
    Poor Customer Support
    3
    Budget Constraints
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Dstillery features and usability ratings that predict user satisfaction
    9.0
    Ease of Admin
    Average: 8.8
    9.2
    Has the product been a good partner in doing business?
    Average: 9.2
    7.9
    Ad Integrations
    Average: 7.6
    9.0
    Ease of Setup
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Dstillery
    Year Founded
    2008
    HQ Location
    New York
    Twitter
    @Dstillery
    3,898 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    94 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Dstillery is the leading AI ad targeting company. We empower brands and agencies to target their best prospects for high-performing programmatic advertising campaigns. Backed by our award-winning Data

Users
No information available
Industries
  • Marketing and Advertising
  • Online Media
Market Segment
  • 57% Mid-Market
  • 28% Small-Business
Dstillery Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Engagement
16
Customer Support
16
Ease of Use
14
Audience Analysis
13
Customer Representatives
6
Cons
Audience Management
5
Limited Audience Reach
3
Limited Features
3
Poor Customer Support
3
Budget Constraints
2
Dstillery features and usability ratings that predict user satisfaction
9.0
Ease of Admin
Average: 8.8
9.2
Has the product been a good partner in doing business?
Average: 9.2
7.9
Ad Integrations
Average: 7.6
9.0
Ease of Setup
Average: 8.7
Seller Details
Seller
Dstillery
Year Founded
2008
HQ Location
New York
Twitter
@Dstillery
3,898 Twitter followers
LinkedIn® Page
www.linkedin.com
94 employees on LinkedIn®
(244)4.5 out of 5
Optimized for quick response
4th Easiest To Use in Audience Intelligence Platforms software
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Entry Level Price:from $948 billed annually
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    At Audiense we are creating a one-stop shop for all your audience research needs powered by social data. We are here to empower your audience and marketing strategies. Traditional market research is

    Users
    • CEO
    Industries
    • Marketing and Advertising
    • Market Research
    Market Segment
    • 50% Small-Business
    • 33% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Audiense Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Detailed Information
    18
    Insights Discovery
    17
    Insights
    16
    Audience Analysis
    15
    Ease of Use
    15
    Cons
    Improvement Needed
    8
    Complexity
    4
    Learning Curve
    4
    Data Incompleteness
    3
    Inaccuracy
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Audiense features and usability ratings that predict user satisfaction
    8.6
    Ease of Admin
    Average: 8.8
    9.3
    Has the product been a good partner in doing business?
    Average: 9.2
    8.1
    Ad Integrations
    Average: 7.6
    8.7
    Ease of Setup
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Audiense
    Company Website
    Year Founded
    2011
    HQ Location
    London, England
    Twitter
    @AudienseCO
    176,358 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    69 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

At Audiense we are creating a one-stop shop for all your audience research needs powered by social data. We are here to empower your audience and marketing strategies. Traditional market research is

Users
  • CEO
Industries
  • Marketing and Advertising
  • Market Research
Market Segment
  • 50% Small-Business
  • 33% Mid-Market
Audiense Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Detailed Information
18
Insights Discovery
17
Insights
16
Audience Analysis
15
Ease of Use
15
Cons
Improvement Needed
8
Complexity
4
Learning Curve
4
Data Incompleteness
3
Inaccuracy
3
Audiense features and usability ratings that predict user satisfaction
8.6
Ease of Admin
Average: 8.8
9.3
Has the product been a good partner in doing business?
Average: 9.2
8.1
Ad Integrations
Average: 7.6
8.7
Ease of Setup
Average: 8.7
Seller Details
Seller
Audiense
Company Website
Year Founded
2011
HQ Location
London, England
Twitter
@AudienseCO
176,358 Twitter followers
LinkedIn® Page
www.linkedin.com
69 employees on LinkedIn®
(92)4.3 out of 5
Optimized for quick response
7th Easiest To Use in Audience Intelligence Platforms software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    StatSocial is the industry’s only cross-platform social audience insights provider, empowering informed, data-driven marketing decisions across global agencies and Fortune 500 brands. StatSocial’s

    Users
    No information available
    Industries
    • Public Relations and Communications
    • Marketing and Advertising
    Market Segment
    • 47% Mid-Market
    • 33% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • StatSocial Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Audience Analysis
    44
    Audience Segmentation
    39
    Ease of Use
    38
    Insights
    29
    Insights Discovery
    28
    Cons
    Audience Management
    16
    Limited Audience Reach
    16
    Data Limitations
    15
    Learning Curve
    15
    Limited Audience Diversity
    14
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • StatSocial features and usability ratings that predict user satisfaction
    8.4
    Ease of Admin
    Average: 8.8
    9.2
    Has the product been a good partner in doing business?
    Average: 9.2
    7.0
    Ad Integrations
    Average: 7.6
    8.6
    Ease of Setup
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2014
    HQ Location
    New York, NY
    Twitter
    @StatSocial
    1,220 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    26 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

StatSocial is the industry’s only cross-platform social audience insights provider, empowering informed, data-driven marketing decisions across global agencies and Fortune 500 brands. StatSocial’s

Users
No information available
Industries
  • Public Relations and Communications
  • Marketing and Advertising
Market Segment
  • 47% Mid-Market
  • 33% Enterprise
StatSocial Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Audience Analysis
44
Audience Segmentation
39
Ease of Use
38
Insights
29
Insights Discovery
28
Cons
Audience Management
16
Limited Audience Reach
16
Data Limitations
15
Learning Curve
15
Limited Audience Diversity
14
StatSocial features and usability ratings that predict user satisfaction
8.4
Ease of Admin
Average: 8.8
9.2
Has the product been a good partner in doing business?
Average: 9.2
7.0
Ad Integrations
Average: 7.6
8.6
Ease of Setup
Average: 8.7
Seller Details
Company Website
Year Founded
2014
HQ Location
New York, NY
Twitter
@StatSocial
1,220 Twitter followers
LinkedIn® Page
www.linkedin.com
26 employees on LinkedIn®
(212)4.8 out of 5
Optimized for quick response
2nd Easiest To Use in Audience Intelligence Platforms software
Save to My Lists
Entry Level Price:$299.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marke

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Public Relations and Communications
    Market Segment
    • 48% Small-Business
    • 35% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • YouScan Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Helpful
    76
    Ease of Use
    73
    Customer Support
    65
    User Interface
    41
    Monitoring
    39
    Cons
    Learning Curve
    12
    Missing Features
    11
    Data Inaccuracy
    10
    Mentions Collection
    10
    Slow Performance
    10
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • YouScan features and usability ratings that predict user satisfaction
    9.0
    Ease of Admin
    Average: 8.8
    9.4
    Has the product been a good partner in doing business?
    Average: 9.2
    7.6
    Ad Integrations
    Average: 7.6
    8.7
    Ease of Setup
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    YouScan
    Company Website
    Year Founded
    2010
    HQ Location
    Kyiv, Kyiv City
    Twitter
    @YouScan_io
    422 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    68 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marke

Users
No information available
Industries
  • Marketing and Advertising
  • Public Relations and Communications
Market Segment
  • 48% Small-Business
  • 35% Mid-Market
YouScan Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Helpful
76
Ease of Use
73
Customer Support
65
User Interface
41
Monitoring
39
Cons
Learning Curve
12
Missing Features
11
Data Inaccuracy
10
Mentions Collection
10
Slow Performance
10
YouScan features and usability ratings that predict user satisfaction
9.0
Ease of Admin
Average: 8.8
9.4
Has the product been a good partner in doing business?
Average: 9.2
7.6
Ad Integrations
Average: 7.6
8.7
Ease of Setup
Average: 8.7
Seller Details
Seller
YouScan
Company Website
Year Founded
2010
HQ Location
Kyiv, Kyiv City
Twitter
@YouScan_io
422 Twitter followers
LinkedIn® Page
www.linkedin.com
68 employees on LinkedIn®
(133)4.2 out of 5
Optimized for quick response
12th Easiest To Use in Audience Intelligence Platforms software
View top Consulting Services for Quantcast Platform
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Quantcast is a pioneer in programmatic advertising and the leader in applying AI to the digital advertising landscape. Founded in 2006, the company’s mission is to radically simplify advertising on th

    Users
    • Programmatic Manager
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 46% Mid-Market
    • 29% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Quantcast Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    44
    Campaign Management
    25
    Customer Support
    23
    Insights
    19
    User Interface
    19
    Cons
    Missing Features
    12
    Budget Management
    9
    Limited Features
    9
    Budget Constraints
    8
    Limited Targeting
    8
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Quantcast Platform features and usability ratings that predict user satisfaction
    8.1
    Ease of Admin
    Average: 8.8
    8.8
    Has the product been a good partner in doing business?
    Average: 9.2
    8.0
    Ad Integrations
    Average: 7.6
    8.3
    Ease of Setup
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Quantcast
    Company Website
    Year Founded
    2006
    HQ Location
    San Francisco, CA
    Twitter
    @Quantcast
    10,488 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    479 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Quantcast is a pioneer in programmatic advertising and the leader in applying AI to the digital advertising landscape. Founded in 2006, the company’s mission is to radically simplify advertising on th

Users
  • Programmatic Manager
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 46% Mid-Market
  • 29% Small-Business
Quantcast Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
44
Campaign Management
25
Customer Support
23
Insights
19
User Interface
19
Cons
Missing Features
12
Budget Management
9
Limited Features
9
Budget Constraints
8
Limited Targeting
8
Quantcast Platform features and usability ratings that predict user satisfaction
8.1
Ease of Admin
Average: 8.8
8.8
Has the product been a good partner in doing business?
Average: 9.2
8.0
Ad Integrations
Average: 7.6
8.3
Ease of Setup
Average: 8.7
Seller Details
Seller
Quantcast
Company Website
Year Founded
2006
HQ Location
San Francisco, CA
Twitter
@Quantcast
10,488 Twitter followers
LinkedIn® Page
www.linkedin.com
479 employees on LinkedIn®
(27)4.6 out of 5
1st Easiest To Use in Audience Intelligence Platforms software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The OMNA Identity Graph is a comprehensive audience intelligence platform updated every second. From connecting CTV viewership data across devices to knowing where and how to communicate your message

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 59% Small-Business
    • 30% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • OMNA from Stirista Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    6
    Helpful
    5
    Customer Engagement
    4
    Ease of Use
    4
    Data Accuracy
    2
    Cons
    Missing Features
    2
    Campaign Management
    1
    Email Errors
    1
    Email Issues
    1
    Inaccuracy
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • OMNA from Stirista features and usability ratings that predict user satisfaction
    8.7
    Ease of Admin
    Average: 8.8
    9.2
    Has the product been a good partner in doing business?
    Average: 9.2
    7.9
    Ad Integrations
    Average: 7.6
    8.7
    Ease of Setup
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Stirista
    Company Website
    Year Founded
    2009
    HQ Location
    San Antonio, Texas
    Twitter
    @STIRISTA
    2,027 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    159 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The OMNA Identity Graph is a comprehensive audience intelligence platform updated every second. From connecting CTV viewership data across devices to knowing where and how to communicate your message

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 59% Small-Business
  • 30% Mid-Market
OMNA from Stirista Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
6
Helpful
5
Customer Engagement
4
Ease of Use
4
Data Accuracy
2
Cons
Missing Features
2
Campaign Management
1
Email Errors
1
Email Issues
1
Inaccuracy
1
OMNA from Stirista features and usability ratings that predict user satisfaction
8.7
Ease of Admin
Average: 8.8
9.2
Has the product been a good partner in doing business?
Average: 9.2
7.9
Ad Integrations
Average: 7.6
8.7
Ease of Setup
Average: 8.7
Seller Details
Seller
Stirista
Company Website
Year Founded
2009
HQ Location
San Antonio, Texas
Twitter
@STIRISTA
2,027 Twitter followers
LinkedIn® Page
www.linkedin.com
159 employees on LinkedIn®
(1,069)4.1 out of 5
Optimized for quick response
15th Easiest To Use in Audience Intelligence Platforms software
View top Consulting Services for Adobe Analytics
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From di

    Users
    • Data Analyst
    • Analyst
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 43% Enterprise
    • 29% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Adobe Analytics Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    58
    Ease of Use
    48
    Features
    44
    Analytics
    42
    Insights Discovery
    26
    Cons
    Expensive
    22
    Learning Curve
    18
    Slow Performance
    14
    Slow Loading
    13
    Cost Issues
    9
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Adobe Analytics features and usability ratings that predict user satisfaction
    7.6
    Ease of Admin
    Average: 8.8
    8.0
    Has the product been a good partner in doing business?
    Average: 9.2
    5.0
    Ad Integrations
    Average: 7.6
    6.9
    Ease of Setup
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Adobe
    Company Website
    Year Founded
    1982
    HQ Location
    San Jose, CA
    Twitter
    @Adobe
    975,649 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    42,285 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From di

Users
  • Data Analyst
  • Analyst
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 43% Enterprise
  • 29% Mid-Market
Adobe Analytics Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
58
Ease of Use
48
Features
44
Analytics
42
Insights Discovery
26
Cons
Expensive
22
Learning Curve
18
Slow Performance
14
Slow Loading
13
Cost Issues
9
Adobe Analytics features and usability ratings that predict user satisfaction
7.6
Ease of Admin
Average: 8.8
8.0
Has the product been a good partner in doing business?
Average: 9.2
5.0
Ad Integrations
Average: 7.6
6.9
Ease of Setup
Average: 8.7
Seller Details
Seller
Adobe
Company Website
Year Founded
1982
HQ Location
San Jose, CA
Twitter
@Adobe
975,649 Twitter followers
LinkedIn® Page
www.linkedin.com
42,285 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The industry’s most trusted audience measurement solution for video content across all platforms and devices. A gold standard, single-source panel provides one unduplicated set of audience metrics, im

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 50% Small-Business
    • 42% Enterprise
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Nielsen Global Media features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    8.3
    Ad Integrations
    Average: 7.6
    10.0
    Ease of Setup
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Nielsen
    HQ Location
    New York, NY
    Twitter
    @Nielsen
    186,788 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    28,182 employees on LinkedIn®
    Ownership
    NYSE:NLSN
    Total Revenue (USD mm)
    $6,290
Product Description
How are these determined?Information
This description is provided by the seller.

The industry’s most trusted audience measurement solution for video content across all platforms and devices. A gold standard, single-source panel provides one unduplicated set of audience metrics, im

Users
No information available
Industries
No information available
Market Segment
  • 50% Small-Business
  • 42% Enterprise
Nielsen Global Media features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
8.3
Ad Integrations
Average: 7.6
10.0
Ease of Setup
Average: 8.7
Seller Details
Seller
Nielsen
HQ Location
New York, NY
Twitter
@Nielsen
186,788 Twitter followers
LinkedIn® Page
www.linkedin.com
28,182 employees on LinkedIn®
Ownership
NYSE:NLSN
Total Revenue (USD mm)
$6,290
(211)4.5 out of 5
Optimized for quick response
8th Easiest To Use in Audience Intelligence Platforms software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Infegy Atlas is a sophisticated social data analytics solution designed to assist brands, agencies, and researchers in comprehensively understanding consumer behavior and sentiment. By leveraging exte

    Users
    • Senior Strategist
    Industries
    • Marketing and Advertising
    • Market Research
    Market Segment
    • 46% Mid-Market
    • 35% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Infegy Atlas Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    22
    Customer Support
    19
    Helpful
    17
    Insights Discovery
    10
    Analytics
    8
    Cons
    Learning Curve
    10
    Improvement Needed
    6
    Insufficient Insights
    6
    Missing Features
    6
    Data Inaccuracy
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Infegy Atlas features and usability ratings that predict user satisfaction
    8.7
    Ease of Admin
    Average: 8.8
    9.6
    Has the product been a good partner in doing business?
    Average: 9.2
    6.1
    Ad Integrations
    Average: 7.6
    8.8
    Ease of Setup
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Infegy
    Company Website
    Year Founded
    2006
    HQ Location
    Kansas City, MO
    Twitter
    @Infegy
    3,678 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    24 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Infegy Atlas is a sophisticated social data analytics solution designed to assist brands, agencies, and researchers in comprehensively understanding consumer behavior and sentiment. By leveraging exte

Users
  • Senior Strategist
Industries
  • Marketing and Advertising
  • Market Research
Market Segment
  • 46% Mid-Market
  • 35% Small-Business
Infegy Atlas Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
22
Customer Support
19
Helpful
17
Insights Discovery
10
Analytics
8
Cons
Learning Curve
10
Improvement Needed
6
Insufficient Insights
6
Missing Features
6
Data Inaccuracy
5
Infegy Atlas features and usability ratings that predict user satisfaction
8.7
Ease of Admin
Average: 8.8
9.6
Has the product been a good partner in doing business?
Average: 9.2
6.1
Ad Integrations
Average: 7.6
8.8
Ease of Setup
Average: 8.7
Seller Details
Seller
Infegy
Company Website
Year Founded
2006
HQ Location
Kansas City, MO
Twitter
@Infegy
3,678 Twitter followers
LinkedIn® Page
www.linkedin.com
24 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Azira LLC, a global Consumer Insights platform, helps marketing and operational leaders improve their effectiveness with actionable intelligence to drive business results. Its mission is to create a m

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 50% Enterprise
    • 30% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Azira Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights Discovery
    8
    Data Quality
    5
    Ease of Use
    5
    Campaign Management
    3
    Customer Engagement
    3
    Cons
    Limited Data
    4
    Expensive
    3
    Learning Curve
    3
    Data Inaccuracy
    2
    Data Incompleteness
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Azira features and usability ratings that predict user satisfaction
    8.9
    Ease of Admin
    Average: 8.8
    9.2
    Has the product been a good partner in doing business?
    Average: 9.2
    8.1
    Ad Integrations
    Average: 7.6
    8.8
    Ease of Setup
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Azira
    Year Founded
    2012
    HQ Location
    Pasadena, US
    LinkedIn® Page
    www.linkedin.com
    414 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Azira LLC, a global Consumer Insights platform, helps marketing and operational leaders improve their effectiveness with actionable intelligence to drive business results. Its mission is to create a m

Users
No information available
Industries
No information available
Market Segment
  • 50% Enterprise
  • 30% Small-Business
Azira Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights Discovery
8
Data Quality
5
Ease of Use
5
Campaign Management
3
Customer Engagement
3
Cons
Limited Data
4
Expensive
3
Learning Curve
3
Data Inaccuracy
2
Data Incompleteness
2
Azira features and usability ratings that predict user satisfaction
8.9
Ease of Admin
Average: 8.8
9.2
Has the product been a good partner in doing business?
Average: 9.2
8.1
Ad Integrations
Average: 7.6
8.8
Ease of Setup
Average: 8.7
Seller Details
Seller
Azira
Year Founded
2012
HQ Location
Pasadena, US
LinkedIn® Page
www.linkedin.com
414 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Real-Time CDP is a single system for enterprises to manage person and account profiles that can be activated across the customer lifecycle. Real-time CDP is built with data governance and privacy at t

    Users
    No information available
    Industries
    • Financial Services
    Market Segment
    • 48% Enterprise
    • 45% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Adobe Real-Time CDP Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Data Management
    10
    Data Segmentation
    9
    Ease of Use
    8
    Integrations
    8
    Audience Analysis
    7
    Cons
    Learning Curve
    9
    Expensive
    6
    Complex Setup
    4
    Complex Usability
    4
    Budget Constraints
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Adobe Real-Time CDP features and usability ratings that predict user satisfaction
    7.2
    Ease of Admin
    Average: 8.8
    8.3
    Has the product been a good partner in doing business?
    Average: 9.2
    7.1
    Ad Integrations
    Average: 7.6
    6.9
    Ease of Setup
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Adobe
    Company Website
    Year Founded
    1982
    HQ Location
    San Jose, CA
    Twitter
    @Adobe
    975,649 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    42,285 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Real-Time CDP is a single system for enterprises to manage person and account profiles that can be activated across the customer lifecycle. Real-time CDP is built with data governance and privacy at t

Users
No information available
Industries
  • Financial Services
Market Segment
  • 48% Enterprise
  • 45% Small-Business
Adobe Real-Time CDP Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Data Management
10
Data Segmentation
9
Ease of Use
8
Integrations
8
Audience Analysis
7
Cons
Learning Curve
9
Expensive
6
Complex Setup
4
Complex Usability
4
Budget Constraints
3
Adobe Real-Time CDP features and usability ratings that predict user satisfaction
7.2
Ease of Admin
Average: 8.8
8.3
Has the product been a good partner in doing business?
Average: 9.2
7.1
Ad Integrations
Average: 7.6
6.9
Ease of Setup
Average: 8.7
Seller Details
Seller
Adobe
Company Website
Year Founded
1982
HQ Location
San Jose, CA
Twitter
@Adobe
975,649 Twitter followers
LinkedIn® Page
www.linkedin.com
42,285 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The Resonate Ignite Platform is the only AI-driven consumer data and analytics platform that seamlessly accelerates insights into action. Log in for instant access to hyper-relevant, fresh consumer ma

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 55% Small-Business
    • 27% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Resonate Ignite Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Analytics
    1
    Artificial Intelligence
    1
    Customer Support
    1
    Data Collection
    1
    Decision Making
    1
    Cons
    Data Overload
    1
    Inadequate Filtering
    1
    Integration Issues
    1
    Poor Interface Design
    1
    Search Functionality
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Resonate Ignite Platform features and usability ratings that predict user satisfaction
    8.3
    Ease of Admin
    Average: 8.8
    8.8
    Has the product been a good partner in doing business?
    Average: 9.2
    9.2
    Ad Integrations
    Average: 7.6
    8.1
    Ease of Setup
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Resonate
    Year Founded
    2008
    HQ Location
    Reston, US
    Twitter
    @resonatetweets
    2,444 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    190 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The Resonate Ignite Platform is the only AI-driven consumer data and analytics platform that seamlessly accelerates insights into action. Log in for instant access to hyper-relevant, fresh consumer ma

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 55% Small-Business
  • 27% Mid-Market
Resonate Ignite Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Analytics
1
Artificial Intelligence
1
Customer Support
1
Data Collection
1
Decision Making
1
Cons
Data Overload
1
Inadequate Filtering
1
Integration Issues
1
Poor Interface Design
1
Search Functionality
1
Resonate Ignite Platform features and usability ratings that predict user satisfaction
8.3
Ease of Admin
Average: 8.8
8.8
Has the product been a good partner in doing business?
Average: 9.2
9.2
Ad Integrations
Average: 7.6
8.1
Ease of Setup
Average: 8.7
Seller Details
Seller
Resonate
Year Founded
2008
HQ Location
Reston, US
Twitter
@resonatetweets
2,444 Twitter followers
LinkedIn® Page
www.linkedin.com
190 employees on LinkedIn®