Braze Reviews & Product Details

The updates have made my day-to-day easier. The support is quick and helpful, and there are many new tools that assist with automation. Additionally, the integration with various partners helps a lot. Review collected by and hosted on G2.com.

Some areas still need improvement. Although there are many things that make it easier, other parts remain very manual and need to be enhanced. Review collected by and hosted on G2.com.

J'aime beaucoup la plateforme Braze car elle fournit une documentation complète et une formation qui nous permet d'être vraiment au courant de toutes les nouvelles fonctionnalités et du fonctionnement de la plateforme. Cela nous rend suffisamment indépendants pour travailler sur la plateforme et lancer nos campagnes seuls. De plus, la plateforme est vraiment conviviale et facile à utiliser, ce qui nous aide à créer des parcours pour les utilisateurs et à envoyer le bon message à la bonne personne au bon moment, ce qui la rend parfaite d'un point de vue marketing. Review collected by and hosted on G2.com.

La partie analytique n'est pas bien montrée dans le tableau de bord Braze, donc elle pourrait certainement être améliorée. De plus, l'exportation des données n'est pas si facile et nécessite un développement technique. Review collected by and hosted on G2.com.

I like the fact that Braze is very dynamic and integrated with a lot of artificial intelligence. This makes a total difference for us, both in creating communications and in drafting texts with Braze. All this integration with intelligence is really cool. Review collected by and hosted on G2.com.

Look, honestly, I come from a company that used Adobe Campaign, and there a really cool feature was being able to block all the icons that we didn't want the client to receive in a journey. In Braze, I can't do that, I have to create another Canvas, another journey, just for them to receive that specific communication. It would be perfect if we could block the message icons of a specific communication. Braze is a bit rigid in some aspects, like blocking the sending icons, which could make the administrator's work easier, faster, and more dynamic. Review collected by and hosted on G2.com.

I think Braze is pretty user-friendly and it has a nice UI. It has a pretty extensive product road map that is very competitive compared to other companies in the industry. I like Braze's drag and drop campaign canvas builder, and their segmentation tools. I appreciate that it's operationally fast, allowing marketers to iterate quickly without extensive data modeling. Their AI-powered tools and roadmap seem the most helpful to us, and their dashboards offer good event-based reporting and attribution beyond revenue. They also scale well for complex multistep journeys and have lean engineering lift required for ongoing use once the setup is complete. Review collected by and hosted on G2.com.

Our experience with the Braze sales team and their onboarding partner Covalent has been pretty bad. They don't really tailor the experience to our company, and as a result, don't effectively support us in a timely manner. Also, Braze's Salesforce integration is not native and costs can grow exponentially as the company scales because of how they charge per message. Their webhook, email, and contact fees are more expensive compared to other companies that offer a more inclusive platform fee. Review collected by and hosted on G2.com.

What I value most about Braze is its real-time data capabilities and powerful segmentation, enabling highly personalized, cross-channel engagement at scale. It provides strong automation and API flexibility, making it effective for driving measurable lifecycle impact. Review collected by and hosted on G2.com.

Braze can present a steep learning curve for new users, particularly when configuring complex segmentation and automation flows. Additionally, advanced customization and reporting often require deeper technical involvement, which can increase operational overhead for non-technical teams. Review collected by and hosted on G2.com.

I appreciate the autonomy the marketing team has to create campaigns and automations with intelligent features, requiring less technical intervention. Review collected by and hosted on G2.com.

The fact that the staff is mostly foreign makes it difficult to provide customer service.

The cost is also quite high compared to competitors, which is a negative point in Brazil, as it cannot be competitive in its offering. Review collected by and hosted on G2.com.

I use Braze for a lot of things as a lifecycle marketing manager, and it's been really helpful. It activates newly registered users for our app, helps engage them, and ensures they discover all the features of the Lifesum app. It plays a big role in retention by making sure users come back and use the app for a long time. I find it probably most important for targeting free users with the right offers at the right time & channel to try and convert them into premium paying members. Plus, segmentation is a major help in making sure we find the right users for specific campaigns. We base this on their lifecycle stage, geography, demographics, or even specifics like BMI or gender. We also do a lot of segmentation for users from our B2B partners, kind of like account-based marketing. I think that the implementation setup was pretty straightforward; I wasn't part of the company back then. but from what I've heard, it took them about two months for the full setup. I'd say Braze is probably the best customer engagement software I've personally worked with. Review collected by and hosted on G2.com.

The email editing tools are still not first class as Braze was originally mobile-first so it's lagging a bit behind competitors who started out as email-first - however they've been working a lot on improving this area of the product. Also reporting wise, you still need to rely on external tools like Amplitude or Mixpanel to get the full picture, however, same as email, lots of improvements have happened there lately. Review collected by and hosted on G2.com.

1. Ease of Use

Braze’s interface is intuitive, making campaign setup and execution smooth even for new users.

2. Ease of Implementation

The platform is straightforward to implement, with clear documentation and minimal onboarding complexity.

3. Customer Support

Braze’s support team is responsive, knowledgeable, and quick to assist with both technical and strategic queries.

4. Frequency of Use

The tool is reliable for daily use, supporting continuous campaign development, QA, and optimization.

5. Number of Features

Braze provides a rich feature set—from segmentation to Canvas flows and personalization—enabling advanced use cases.

6. Ease of Integration

Integration with other systems and data sources is seamless, allowing smooth cross-channel campaign execution. Review collected by and hosted on G2.com.

1. Some advanced features have a learning curve, requiring time and practice to fully utilize.

2. The platform can feel overwhelming at first due to the wide range of functionalities. Review collected by and hosted on G2.com.

One of the best in the category after working on other platforms such as Hubspot, Pardot, IBM Marketing Cloud, and Mailchimp. Oracle Responsys

Straightforward and intuitive UI

Excellent ability to create segments and filters, combine them and use them for sending lists, filters or triggers

Many advanced scheduling and AB testing options

Easy to use journey editor

Works with liquid programming language to create complex logic

Ability to create Braze-to-Braze API calls that update segments, create custom events and allow a lot of flexibility based on the existing custom fields without a need for a business analyst or a front-end coder Review collected by and hosted on G2.com.

The IDE experience lacks more specific errors notification and logging

The canvas experience can improve its overall conversion dashboard since canvas doesn't have a delay function as campaigns; you let users enter and start the flow only after a time delay. But they are counted for the conversion, although they didn't go through the flow

Braze-to-Braze API should become more simplified and productized. Currently, "update contact" on the canvas is only allowing to update of custom fields and not default fields or allow simple calculations

Everything else is damn good Review collected by and hosted on G2.com.

I like the personalization options, the connected content, and the content cards in Braze. The fact that it operates in real time is a huge plus. These features provide a unique experience and add more touchpoints to customer interaction that other CRMs don't offer. It's also personal and feels very close, creating a natural interaction with customers. Review collected by and hosted on G2.com.

I would say that drag and drop templates should be improved. They should be easier for marketers to do this job, but we, CRM and marketing operations people, usually need to help, especially when creating more complicated campaigns. So I think the drag and drop should definitely improve. Review collected by and hosted on G2.com.