Braze Reviews & Product Details

Braze continues to outpace the market by shifting from simple automation to true AI-native orchestration. In 2026, the standout feature is definitely the BrazeAI™ Decisioning Studio. Unlike old-school A/B testing, it uses reinforcement learning to autonomously decide the best channel, timing, and offer for each user in real-time.

I’m also incredibly impressed with the BrazeAI™ Liquid Assistant. It has turned complex Liquid coding into a conversational task, allowing our team to build hyper-personalized logic (like dynamic product catalogs) in minutes rather than hours. The addition of AI Agents for content QA and localization has also streamlined our global operations, ensuring brand consistency across 10+ languages without manual bottlenecks. Review collected by and hosted on G2.com.

As we lean more into Agentic workflows and AI-driven orchestration, the credit-based consumption or 'AI-utility' pricing can become unpredictable. It would be helpful to have better forecasting tools within the dashboard to see exactly how autonomous decisioning will impact our budget before a campaign goes live. Review collected by and hosted on G2.com.

Braze is intuitive and easy to navigate, and its user-friendly design makes working with it especially smooth. It offers a solid range of tools that can be integrated without much hassle, making it a dependable choice. Another great aspect is that users can actively contribute feedback and be involved in improving the platform. Overall, it’s a well-rounded solution—if your product or marketing team is looking for an efficient way to design and manage customer communication, Braze is definitely worth considering. Review collected by and hosted on G2.com.

There aren’t many major improvements to suggest—overall, I’d rate Braze very highly—but there are a few smaller areas that could be enhanced. For instance, unlike some other tools, Braze doesn’t automatically save changes to campaigns or canvases. This can lead to extra work if you forget to save manually, especially since the platform logs you out after a few hours, which can result in losing unsaved progress.

Another limitation is that once a campaign is launched, not all elements can be adjusted—even if it hasn’t actually been sent yet. It would also be helpful to have more flexibility in canvas scheduling. Currently, the maximum delay between steps is limited to 31 days, but in some cases, longer intervals are needed.

Lastly, Braze is quite expensive, which can make it difficult for smaller startups to afford and the pricing should be easier to view and adjust. Review collected by and hosted on G2.com.

The updates have made my day-to-day easier. The support is quick and helpful, and there are many new tools that assist with automation. Additionally, the integration with various partners helps a lot. Review collected by and hosted on G2.com.

Some areas still need improvement. Although there are many things that make it easier, other parts remain very manual and need to be enhanced. Review collected by and hosted on G2.com.

Braze has integrate with AI into the platform and made our work much more easier by identifying new market opportunities and tailoring our marketing content based on the target segment which makes it more engaging for the users. Review collected by and hosted on G2.com.

Pricing has not been improved yet, the AI integration in in testing phase and there are some bugs in the outpur, Recommend to human verify the outputs. Review collected by and hosted on G2.com.

Braze AI, the new personalization features has helped us to get closer the ultimate goal of 1-2-1 marketing between our brand and customers Review collected by and hosted on G2.com.

The integration of Whatsapp and RCS, Braze only allows you to regeister one sender per account, however as a global company we require multiple senders for each market we operate in. This limitation has blocked us from using both messaging methods via Braze.

We still have integration challenges with the flexibility of some tools e.g. message archiving Review collected by and hosted on G2.com.

With the addition of landing pages, we’re now able to deploy pages quickly, which is particularly valuable for large-scale business projects that only need to be live for a shorter period of time. It allows for our engineering team to still focus on other business initiatives and we no longer need to rely on them to set these up due to the functionality of the page building in braze. There are also enhanced AI functionalities that help reduce the time from idea to execution, making it easier to move quickly and efficiently.

The analytics are strong for gaining quick insights into how different campaigns are performing without having to delve too deep, and report building is now more intuitive, reducing the amount of manual time required. Review collected by and hosted on G2.com.

Sometimes it's difficult to understand what we are missing from an engineering/development point of view to launch things in Braze efficiently. The features are there and we seem to have what we need however, there's no flags and detailed information on everything that is needed for each step without having to give it a go and find out the problems later down the line Review collected by and hosted on G2.com.

Over the last couple of years, Braze made a effort to include AI to its solution. Some of the features are still to be tested, but AI Decisioning comes in quite handy. On top of that, they finally released the long-awaited message prioritisation, which is something Braze users had been waiting for years. Review collected by and hosted on G2.com.

While I'm overall very happy with Braze, I noticed that Customer Support response times started getting bigger over the last year. Braze recently implemented AI for customer support and I'm wondering if the amount of 'humans' in their support team might have been impacted as a result. Review collected by and hosted on G2.com.

Braze has been a strong tool in my day-to-day work, especially when it comes to building and managing segmentation. It’s very intuitive to create targeted audiences, and the predictive features are genuinely useful for refining campaigns. Setting up campaigns and canvases is straightforward, and the overall user experience is smooth, which makes it easy to move სწრაფly from idea to execution without a steep learning curve.

In terms of new things I’ve been enjoying, Braze continues to stand out for how quickly you can spin up campaigns and iterate on them. The flexibility in segmentation combined with its clean interface makes it especially effective for teams that want both power and ease of use. The predictive capabilities also feel increasingly valuable as datasets grow. Review collected by and hosted on G2.com.

That said, there are areas where Braze could improve. Churn insights could be more actionable and surfaced more clearly. It would also be great to see more intelligent recommendations built into the platform—especially AI-powered suggestions for campaigns or canvases. For example, proactively recommending optimizations or new journeys based on performance data would take the platform to the next level.

Overall, Braze is a reliable and user-friendly platform with strong core functionality, and with a few enhancements around insights and automation, it could become even more impactful. Review collected by and hosted on G2.com.

J'aime beaucoup la plateforme Braze car elle fournit une documentation complète et une formation qui nous permet d'être vraiment au courant de toutes les nouvelles fonctionnalités et du fonctionnement de la plateforme. Cela nous rend suffisamment indépendants pour travailler sur la plateforme et lancer nos campagnes seuls. De plus, la plateforme est vraiment conviviale et facile à utiliser, ce qui nous aide à créer des parcours pour les utilisateurs et à envoyer le bon message à la bonne personne au bon moment, ce qui la rend parfaite d'un point de vue marketing. Review collected by and hosted on G2.com.

La partie analytique n'est pas bien montrée dans le tableau de bord Braze, donc elle pourrait certainement être améliorée. De plus, l'exportation des données n'est pas si facile et nécessite un développement technique. Review collected by and hosted on G2.com.

I like the fact that Braze is very dynamic and integrated with a lot of artificial intelligence. This makes a total difference for us, both in creating communications and in drafting texts with Braze. All this integration with intelligence is really cool. Review collected by and hosted on G2.com.

Look, honestly, I come from a company that used Adobe Campaign, and there a really cool feature was being able to block all the icons that we didn't want the client to receive in a journey. In Braze, I can't do that, I have to create another Canvas, another journey, just for them to receive that specific communication. It would be perfect if we could block the message icons of a specific communication. Braze is a bit rigid in some aspects, like blocking the sending icons, which could make the administrator's work easier, faster, and more dynamic. Review collected by and hosted on G2.com.