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SAP Sales Cloud Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

5 months

SAP Sales Cloud Media

SAP Sales Cloud Demo - Digital Selling Dashboard
Designed with digital selling performance and oversight in mind, SAP Sales Cloud's Digital Selling workspaces allow sellers and sales managers to quickly take action, book meeting, launch calls, and more in just a few clicks.
SAP Sales Cloud Demo - Guided Selling
Guided selling with SAP Sales Cloud provides users with everything they need to progress a deal including account insights and timelines, relationship intelligence, prescriptive next-best action recommendations, and more, all while reinforcing positive selling behavior with embedded gamification.
SAP Sales Cloud Demo - Optimize Mobile Selling
SAP Sales Cloud includes a native, purpose build mobile application designed to help sellers maximize performance from anywhere, anytime.
SAP Sales Cloud Demo - Pipeline Manager
SAP Sales Cloud includes intelligent pipeline management features that allow sales mangers to visualize pipeline health, forecasted revenue, and progress including AI analysis of deal strength and the likelihood of each opportunity to close base on real-time data.
SAP Sales Cloud Demo - Opportunity Management
Easily understand opportunity health and progress deals with drag and drop pipeline stage management or data-driven guided sales engagement.
SAP Sales Cloud Demo - Guided Selling - Drilldown
Guided selling with SAP Sales Cloud provides users with everything they need to progress a deal including account insights and timelines, relationship intelligence, prescriptive next-best action recommendations, and more, all while reinforcing positive selling behavior with embedded gamification.
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SAP Sales Cloud Reviews (976)

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Reviews

SAP Sales Cloud Reviews (976)

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4.2
977 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the seamless integration with other SAP systems, which enhances data flow and sales efficiency. The platform's real-time insights and automation features significantly improve sales processes, allowing teams to focus on customer engagement. However, many note that the initial setup can be complex and requires extensive training, which may be a barrier for new users.

Pros & Cons

Generated from real user reviews
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Mariqna H.
MH
Small-Business (50 or fewer emp.)
"Robust CRM with Seamless SAP Integration"
What do you like best about SAP Sales Cloud?

I really like SAP Sales Cloud for its deep integration with other SAP solutions, especially SAP S/4HANA. This integration is invaluable as it lets us create quotes, orders, and pricing checks directly within the CRM without having to switch systems, which is crucial for speed in our B2B environment. I also find the robust reporting and dashboards very useful for monitoring sales performance and identifying bottlenecks early. Lastly, SAP Sales Cloud has provided a single source of truth for all account and opportunity data, reducing manual work and improving team collaboration, allowing us to make data-driven decisions. Review collected by and hosted on G2.com.

What do you dislike about SAP Sales Cloud?

The user interface can feel overly complex for occasional users, and some standard actions require too many clicks. Tasks like creating a follow-up task or updating a simple opportunity stage often involve navigating through multiple menus, which slows down our sales reps. Customization can also be technical and time-consuming without dedicated admin support. Review collected by and hosted on G2.com.

DIP NILESH S.
DS
Operations & Inventory Coordinator (Supply Chain / Warehouse Operations)
Mid-Market (51-1000 emp.)
"SAP Sales Cloud Unifies Sales Data with Powerful Analytics and Real-Time Insights"
What do you like best about SAP Sales Cloud?

What stands out most about SAP Sales Cloud is how it brings sales activities together in one integrated, data-driven system. It centralizes customer information, interactions, and the sales pipeline in a single place, making it much easier to track leads, manage opportunities, and maintain strong customer relationships.

A major advantage is its deep integration with the broader SAP ecosystem, which helps businesses connect sales with marketing, service, and ERP data to get a more complete view of the customer. It also provides strong analytics and forecasting tools, enabling sales teams to make better-informed decisions and focus on high-value opportunities. Overall, what I like most is the way it combines structure, automation, and real-time insights to improve efficiency and support more strategic selling. Review collected by and hosted on G2.com.

What do you dislike about SAP Sales Cloud?

What I dislike about SAP Sales Cloud mostly comes down to complexity and day-to-day usability. The platform can feel heavy and not very intuitive, especially for new users, so there’s often a steep learning curve and a real need for training to get people comfortable. Customization is powerful, but it can also be complicated and may require technical expertise or extra support, which can make it feel less flexible for smaller teams. Performance can be slow at times, particularly when working with large datasets, and the user interface doesn’t always feel as modern or as user-friendly as some other CRM tools. On top of that, it can be expensive—especially once you factor in implementation and ongoing maintenance—so it may not be the best fit for smaller businesses. Review collected by and hosted on G2.com.

Soderstrom H.
SH
Mid-Market (51-1000 emp.)
"Centralized CRM Enhances Workflow but Can Feel Cumbersome"
What do you like best about SAP Sales Cloud?

I like how SAP Sales Cloud gives us complete end-to-end visibility and control over our entire B2B sales cycle, and it integrates seamlessly with our existing SAP backend systems, which is invaluable for a regulated, process-focused market. I appreciate the unified customer data; everything lives in one place, so we don't waste time searching across spreadsheets or emails. The strong pipeline and forecasting capabilities are detailed enough for complex B2B deals and help us make data-driven decisions. The seamless integration with other SAP solutions eliminates errors and speeds up quoting and order processing, making cross-departmental handoffs more efficient. These features directly improve our sales efficiency, forecast accuracy, compliance, and customer experience, making SAP Sales Cloud a foundational tool for our business. Review collected by and hosted on G2.com.

What do you dislike about SAP Sales Cloud?

One of the biggest pain points is the user interface and overall usability. The system feels heavy and sometimes slow; navigation can be unintuitive, with many clicks needed to reach common functions like updating opportunities, logging activities, or finding customer details. New team members often need significant training to get fully productive, which adds onboarding time. Customization is another area that could be better. While the platform is highly configurable, many adjustments require technical support or consulting help—simple changes to layouts, fields, or dashboards aren’t always user-friendly for non-technical admins. This makes it harder to adapt quickly to our changing sales processes. Review collected by and hosted on G2.com.

Emler R.
ER
Small-Business (50 or fewer emp.)
"Comprehensive CRM with Room for UI Enhancements"
What do you like best about SAP Sales Cloud?

I really like how SAP Sales Cloud integrates with our existing SAP ERP and backend systems, creating a unified lead-to-cash process that eliminates data silos between sales, operations, and finance. This gives us a single, accurate view of customers, orders, and transactions. Its enterprise-grade scalability and reliability are essential, handling high data volumes and complex sales processes with consistent stability across the DACH region. I appreciate the built-in GDPR and data security capabilities that align with strict German data protection requirements, allowing us to confidently manage customer data and compliance. The advanced sales forecasting and pipeline analytics provide actionable insights for more informed decision-making and improved planning accuracy. The customization options for workflows and fields also let us tailor the system to our specific business needs while maintaining a secure and compliant environment. Review collected by and hosted on G2.com.

What do you dislike about SAP Sales Cloud?

While SAP Sales Cloud delivers strong enterprise-level performance, there are a few areas that could be improved. Some of the standard user interface elements feel less intuitive compared to modern cloud tools, which can slow down daily adoption for sales team members without specialized training. Customizing workflows or adding new fields often requires more technical configuration time and support than expected, making quick adjustments more complex. Review collected by and hosted on G2.com.

Sarthak B.
SB
Software Engineer
Mid-Market (51-1000 emp.)
"Seamless Integration and Accurate Forecasting for a Clear 360° Customer View"
What do you like best about SAP Sales Cloud?

SAP Sales Cloud's integration capabilities blow me away! 🤯 It connects seamlessly with our existing systems and gives us a true 360-degree view of our customers. The forecasting tools are super accurate too 📈, which really helps with planning. Overall, it makes managing our sales pipeline a breeze 💼. Review collected by and hosted on G2.com.

What do you dislike about SAP Sales Cloud?

The UI can feel a bit cluttered and heavy at times 😕. Some features are tucked away in menus, which makes the app less intuitive for new users. I’d also love to see more customization options for the dashboards 📊. Review collected by and hosted on G2.com.

Mitali V.
MV
Senior Associate - Client Engagement | EU + ME + India
Consulting
Enterprise (> 1000 emp.)
"Unified Interface Eases CRM Processes, But Usability Needs Improvement"
What do you like best about SAP Sales Cloud?

What I like most about SAP Sales Cloud is how it brings all prospects and account information into one unified view, so I don't have to switch between multiple tools to understand the context before outreach. With engagement history, activity tracking, and automated reminders available in one place, it helps me prioritize the right leads and personalize conversations instead of doing generic cold outreach. It also reduces manual CRM updates through auto-captured interactions, allowing me to spend more time actually talking to prospects and building pipelines rather than doing admin work. So it's very helpful. Review collected by and hosted on G2.com.

What do you dislike about SAP Sales Cloud?

One area that does not work as smoothly in SAP Sales Cloud is usability for day-to-day sales execution. The interface can feel complex for quick actions like updating records, creating activities, or pulling simple insights, which slow down fast-paced outbound workflows. It also often requires multiple clicks to complete basic tasks. And customization usually depends on the admin support. For BDRs like me handling high volumes, this can reduce efficiency compared to lighter and more sales-focused tools. Review collected by and hosted on G2.com.

"Streamlined Selling with Seamless SAP Integration"
What do you like best about SAP Sales Cloud?

I really appreciate SAP Sales Cloud for its seamless integration within the SAP ecosystem, which eliminates data silos and connects core systems like SAP S/4HANA, SAP Commerce Cloud, and SAP Service Cloud. This integration allows for a 360-degree view of customer data and real-time data accuracy. I also like the Guided Selling and AI-Driven Insights features that act like an intelligent assistant, directing sales teams through effective steps to close deals. Prescriptive next-best actions help in advancing deals faster, and AI analytics facilitate dynamic playbooks and prioritized pipeline management. These features significantly boost productivity and help close deals faster. I also find the initial setup easy, which is an added advantage. Review collected by and hosted on G2.com.

What do you dislike about SAP Sales Cloud?

Nothing Review collected by and hosted on G2.com.

Konjengbam  M.
KM
BDR
Financial Services
Mid-Market (51-1000 emp.)
"Powerful SAP Integration and Forecasting, But Steep Learning Curve"
What do you like best about SAP Sales Cloud?

I love this platform for its robust capability with its SAP ecosystem supporting the Platform. Its capability of tracking sales progress and the ability to monitor makes it a powerful platform tending to the users needs. Its powerful forecasting assist in informed decision allowing teams to focus on areas that the organization needs to take care of. The availability of dashboards makes monitoring of pipeline easier and effective. Review collected by and hosted on G2.com.

What do you dislike about SAP Sales Cloud?

Frankly saying to be very efficient in using this platform the user need to learn a lot. The complexity increases with the complexity in workload. This can be eased out with some training sessions from users experienced in this platform. I also wish that the login process was little more easier than its process now. Review collected by and hosted on G2.com.

"Powerful CRM with Complex Setup Needs"
What do you like best about SAP Sales Cloud?

I use SAP Sales Cloud to manage the entire sales cycle, and it really helps our team with tracking customer interactions and managing sales pipelines. I appreciate how it connects perfectly with other SAP systems like SAP S/4HANA, allowing a seamless view of customer's information such as credit limits and past orders within the same screen. I also really like the 'Intelligent Lead Scoring,' where AI helps our sales team identify which leads are most likely to close, saving us time and effort. Additionally, it eliminates data silos, providing a 360-degree view of customer information across departments. The automation of repetitive tasks like lead routing and follow-up scheduling allows us to focus more on selling, which I find very valuable. Review collected by and hosted on G2.com.

What do you dislike about SAP Sales Cloud?

SAP Sales Cloud is a very powerful tool, but it is not very user-friendly for beginners. New sales reps often find it overwhelming and require extensive training to understand the navigation and advanced features. Compared to modern CRMs like HubSpot or Salesforce, the UI of SAP Sales Cloud feels a bit clunky and dated. Navigating between different modules can sometimes feel slow or non-intuitive. Review collected by and hosted on G2.com.

Avinash J.
AJ
Procurement Manager
Mid-Market (51-1000 emp.)
"Streamlines Sales Process, Enhances Order Management"
What do you like best about SAP Sales Cloud?

I like SAP Sales Cloud's user interface, credit cycle, and overall dashboard. It's super helpful because I can easily see all my client's reports in a single window and check each client's credit worthiness, which is crucial for my company as we heavily rely on credit business. It also gives me insights into most clients' past product choices, their turnover, credit cycle, and recovery. Plus, the integration with Power BI adds great value. Review collected by and hosted on G2.com.

What do you dislike about SAP Sales Cloud?

Sharing particular data to particular clients is a bit difficult, especially if there is a region-based product's sales and prospective demand. I have to either use manual Excel sheets or create separate Power BI dashboards. Review collected by and hosted on G2.com.

Questions about SAP Sales Cloud? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Alelee Marie Nikka C.
AC
Alelee Marie Nikka Crisostomo
Last activity almost 3 years ago

Business road map in the next 5 years

Abhijit N.
AN
Abhijit Nath
Last activity over 2 years ago

What's future for C4C when you see with current competition from Salesforce Microsoft CRM etc.

Pricing Insights

Averages based on real user reviews.

Time to Implement

5 months

Return on Investment

20 months

Average Discount

13%

Perceived Cost

$$$$$

How much does SAP Sales Cloud cost?

Data powered by BetterCloud.

Estimated Price

$$k - $$k

Per Year

Based on data from 4 purchases.

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SAP Sales Cloud Features
Contact & Account Management
Opportunity & Pipeline Mgmt.
Task / Activity Management
Case Management
Customer Support Portal
Knowledge Base
Reporting
Dashboards
Forecasting
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SAP Sales Cloud