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Best Load Balancing Software

Anindita Sengupta
AS
Researched and written by Anindita Sengupta

Load balancing software manages incoming network traffic and distributes workloads across multiple servers using algorithms such as round-robin, least connections, or IP hash. This ensures optimal resource utilization, prevents bottlenecks, and delivers high availability, even under heavy or fluctuating traffic conditions.

High-traffic websites and applications use load balancers to allocate requests efficiently, prevent server overload, and ensure fast response times. With features like server health monitoring, load balancers redirect traffic from underperforming servers to maintain uninterrupted service.

Industries like e-commerce, finance, and healthcare rely on load balancers to manage unpredictable traffic, minimize downtime, and ensure seamless operations during failovers or surges. Without them, organizations risk resource wastage, server failures, and degraded user experiences, jeopardizing operational continuity.

Load balancer software includes features like auto-scaling, health monitoring, secure sockets layer (SSL) offloading, session persistence, and DDoS protection. Auto-scaling adjusts resources for fluctuating traffic, while health monitoring ensures traffic is rerouted to functioning servers. SSL offloading handles encryption efficiently, reducing server load. Session persistence maintains user connections to the same server, essential for applications like banking, and DDoS protection safeguards against attacks that could overwhelm the system.

Load testing tools complement load balancing by simulating traffic surges and evaluating system performance under stress. These tools help organizations identify bottlenecks, test failover strategies, and fine-tune configurations, optimizing the effectiveness of load balancing solutions.

To qualify for inclusion in the Load Balancing category, a product must:

Monitor incoming network traffic and distribute it across multiple servers using algorithms like round-robin, least connections, random distribution, or IP hash
Scale workloads dynamically to accommodate fluctuating traffic demands, ensuring efficient use of resources and consistent performance
Continuously monitor server status to detect failures or underperformance and reroute traffic to available servers to maintain uninterrupted service
Provide failover mechanisms to sustain operations by redirecting traffic during server outages or unexpected failures
Support secure data transmission with secure sockets layer(SSL)/transport layer security (TLS) termination or seamless integration with external security tools to ensure robust encryption and decryption processes
Manage backend server pools with the ability to dynamically add or remove servers as needed
Perform basic server health checks to ensure traffic is only routed to operational servers

Best Load Balancing Software At A Glance

Best for Small Businesses:
Best for Mid-Market:
Best for Enterprise:
Highest User Satisfaction:
Best Free Software:
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Best for Enterprise:
Highest User Satisfaction:
Best Free Software:

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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74 Listings in Load Balancing Available
(382)4.6 out of 5
Optimized for quick response
2nd Easiest To Use in Load Balancing software
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Entry Level Price:FREE Open Source
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    HAProxy Technologies is the company behind HAProxy, the world’s fastest and most widely used software load balancer. Rapidly deploy HAProxy products to deliver websites and applications with the u

    Users
    • DevOps Engineer
    • Software Engineer
    Industries
    • Information Technology and Services
    • Financial Services
    Market Segment
    • 44% Mid-Market
    • 33% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • HAProxy is a load balancing and reverse proxy solution that handles high traffic efficiently and supports advanced features like SSL termination and health checks.
    • Reviewers appreciate the product's high performance, reliability, and flexibility, as well as its ability to efficiently handle traffic and support advanced features such as SSL termination and health checks.
    • Users experienced a steep learning curve due to the complexity of the configuration language, and some found the product's lack of built-in application logic limiting.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • HAProxy Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    93
    Load Balancing
    54
    Reliability
    50
    Performance
    47
    Configuration Ease
    42
    Cons
    Learning Difficulty
    27
    Difficult Configuration
    25
    Complexity
    16
    Complex Setup
    15
    Limited Features
    13
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • HAProxy features and usability ratings that predict user satisfaction
    8.7
    Ease of Use
    Average: 8.9
    9.1
    Has the product been a good partner in doing business?
    Average: 9.2
    9.1
    Quality of Support
    Average: 8.5
    8.6
    Ease of Admin
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    HAProxy
    Company Website
    Year Founded
    2013
    HQ Location
    Waltham, US
    Twitter
    @HAProxy
    21,782 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    115 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

HAProxy Technologies is the company behind HAProxy, the world’s fastest and most widely used software load balancer. Rapidly deploy HAProxy products to deliver websites and applications with the u

Users
  • DevOps Engineer
  • Software Engineer
Industries
  • Information Technology and Services
  • Financial Services
Market Segment
  • 44% Mid-Market
  • 33% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • HAProxy is a load balancing and reverse proxy solution that handles high traffic efficiently and supports advanced features like SSL termination and health checks.
  • Reviewers appreciate the product's high performance, reliability, and flexibility, as well as its ability to efficiently handle traffic and support advanced features such as SSL termination and health checks.
  • Users experienced a steep learning curve due to the complexity of the configuration language, and some found the product's lack of built-in application logic limiting.
HAProxy Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
93
Load Balancing
54
Reliability
50
Performance
47
Configuration Ease
42
Cons
Learning Difficulty
27
Difficult Configuration
25
Complexity
16
Complex Setup
15
Limited Features
13
HAProxy features and usability ratings that predict user satisfaction
8.7
Ease of Use
Average: 8.9
9.1
Has the product been a good partner in doing business?
Average: 9.2
9.1
Quality of Support
Average: 8.5
8.6
Ease of Admin
Average: 8.9
Seller Details
Seller
HAProxy
Company Website
Year Founded
2013
HQ Location
Waltham, US
Twitter
@HAProxy
21,782 Twitter followers
LinkedIn® Page
www.linkedin.com
115 employees on LinkedIn®
(176)4.7 out of 5
Optimized for quick response
1st Easiest To Use in Load Balancing software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Progress Kemp LoadMaster is a high-performance load balancer and ADC (Application Delivery Controller) that maximizes application security availability and resilience in the cloud, as a virtual applia

    Users
    • IT Manager
    Industries
    • Information Technology and Services
    • Financial Services
    Market Segment
    • 55% Mid-Market
    • 36% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Kemp LoadMaster is a load balancing solution that enhances application performance and reliability through efficient load balancing, robust security features, and user-friendly management.
    • Reviewers appreciate the ease of use, efficient traffic distribution, and uptime with minimal latency, as well as the robust performance in handling high traffic while maintaining performance along with SSL and security built-in.
    • Reviewers noted that the user interface feels clunky, making some configurations somewhat cumbersome, and the cost can be a burden on small businesses, with the configuration presenting a steep learning curve.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Progress Kemp LoadMaster Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    22
    Ease of Use
    18
    Load Balancing
    15
    Simple
    15
    Easy Setup
    13
    Cons
    Limited Features
    7
    Poor Interface
    7
    Difficult Setup
    6
    Complex Configuration
    5
    GUI Improvements
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Progress Kemp LoadMaster features and usability ratings that predict user satisfaction
    9.1
    Ease of Use
    Average: 8.9
    9.5
    Has the product been a good partner in doing business?
    Average: 9.2
    9.3
    Quality of Support
    Average: 8.5
    9.3
    Ease of Admin
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1981
    HQ Location
    Burlington, MA.
    Twitter
    @ProgressSW
    50,188 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    3,615 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Progress Kemp LoadMaster is a high-performance load balancer and ADC (Application Delivery Controller) that maximizes application security availability and resilience in the cloud, as a virtual applia

Users
  • IT Manager
Industries
  • Information Technology and Services
  • Financial Services
Market Segment
  • 55% Mid-Market
  • 36% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Kemp LoadMaster is a load balancing solution that enhances application performance and reliability through efficient load balancing, robust security features, and user-friendly management.
  • Reviewers appreciate the ease of use, efficient traffic distribution, and uptime with minimal latency, as well as the robust performance in handling high traffic while maintaining performance along with SSL and security built-in.
  • Reviewers noted that the user interface feels clunky, making some configurations somewhat cumbersome, and the cost can be a burden on small businesses, with the configuration presenting a steep learning curve.
Progress Kemp LoadMaster Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
22
Ease of Use
18
Load Balancing
15
Simple
15
Easy Setup
13
Cons
Limited Features
7
Poor Interface
7
Difficult Setup
6
Complex Configuration
5
GUI Improvements
5
Progress Kemp LoadMaster features and usability ratings that predict user satisfaction
9.1
Ease of Use
Average: 8.9
9.5
Has the product been a good partner in doing business?
Average: 9.2
9.3
Quality of Support
Average: 8.5
9.3
Ease of Admin
Average: 8.9
Seller Details
Company Website
Year Founded
1981
HQ Location
Burlington, MA.
Twitter
@ProgressSW
50,188 Twitter followers
LinkedIn® Page
www.linkedin.com
3,615 employees on LinkedIn®

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(272)4.5 out of 5
Optimized for quick response
12th Easiest To Use in Load Balancing software
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  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Akamai + Linode Akamai Connected Cloud (formerly Linode) accelerates innovation with scalable, simple, affordable, and accessible Linux cloud solutions and services. Our products, services, and peo

    Users
    • Software Engineer
    • Founder
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 71% Small-Business
    • 17% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Akamai Connected Cloud (formerly Linode) Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    29
    Affordable
    23
    Cost-Effective
    22
    Customer Support
    19
    Pricing
    19
    Cons
    Poor Customer Support
    14
    Expensive
    11
    Limited Services
    10
    Access Restrictions
    7
    Compatibility Issues
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Akamai Connected Cloud (formerly Linode) features and usability ratings that predict user satisfaction
    9.1
    Ease of Use
    Average: 8.9
    9.2
    Has the product been a good partner in doing business?
    Average: 9.2
    9.1
    Quality of Support
    Average: 8.5
    9.0
    Ease of Admin
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1998
    HQ Location
    Cambridge, MA
    Twitter
    @Akamai
    119,772 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    10,409 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Akamai + Linode Akamai Connected Cloud (formerly Linode) accelerates innovation with scalable, simple, affordable, and accessible Linux cloud solutions and services. Our products, services, and peo

Users
  • Software Engineer
  • Founder
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 71% Small-Business
  • 17% Mid-Market
Akamai Connected Cloud (formerly Linode) Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
29
Affordable
23
Cost-Effective
22
Customer Support
19
Pricing
19
Cons
Poor Customer Support
14
Expensive
11
Limited Services
10
Access Restrictions
7
Compatibility Issues
7
Akamai Connected Cloud (formerly Linode) features and usability ratings that predict user satisfaction
9.1
Ease of Use
Average: 8.9
9.2
Has the product been a good partner in doing business?
Average: 9.2
9.1
Quality of Support
Average: 8.5
9.0
Ease of Admin
Average: 8.9
Seller Details
Company Website
Year Founded
1998
HQ Location
Cambridge, MA
Twitter
@Akamai
119,772 Twitter followers
LinkedIn® Page
www.linkedin.com
10,409 employees on LinkedIn®
(530)4.5 out of 5
Optimized for quick response
7th Easiest To Use in Load Balancing software
View top Consulting Services for Cloudflare Application Security and Performance
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Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Cloudflare is the cloud for the “everywhere world”. At Cloudflare, we have our eyes set on an ambitious goal -- to help build a better Internet. Today, everything needs to be connected to everything

    Users
    • Web Developer
    • Software Engineer
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 64% Small-Business
    • 26% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Cloudflare is a DNS server provider that offers features like caching, load balancing, and Automatic Platform Optimization to improve website speed and reliability.
    • Users like the high level of security, fast response time on DNS queries, and the ease of deployment, dashboard and configurations for the WAF, Cache, and other features.
    • Reviewers noted issues with confusing naming of services, complex delegation of domain registrations, and problems with customer support and billing.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Cloudflare Application Security and Performance Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Security
    63
    Ease of Use
    62
    Speed
    46
    Speed Performance
    42
    Performance Speed
    40
    Cons
    Technical Issues
    19
    Expensive
    15
    Complex User Interface
    14
    Performance Issues
    14
    Pricing Issues
    13
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Cloudflare Application Security and Performance features and usability ratings that predict user satisfaction
    9.0
    Ease of Use
    Average: 8.9
    8.8
    Has the product been a good partner in doing business?
    Average: 9.2
    8.4
    Quality of Support
    Average: 8.5
    8.9
    Ease of Admin
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2009
    HQ Location
    San Francisco, California
    Twitter
    @Cloudflare
    212,895 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4,964 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Cloudflare is the cloud for the “everywhere world”. At Cloudflare, we have our eyes set on an ambitious goal -- to help build a better Internet. Today, everything needs to be connected to everything

Users
  • Web Developer
  • Software Engineer
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 64% Small-Business
  • 26% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Cloudflare is a DNS server provider that offers features like caching, load balancing, and Automatic Platform Optimization to improve website speed and reliability.
  • Users like the high level of security, fast response time on DNS queries, and the ease of deployment, dashboard and configurations for the WAF, Cache, and other features.
  • Reviewers noted issues with confusing naming of services, complex delegation of domain registrations, and problems with customer support and billing.
Cloudflare Application Security and Performance Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Security
63
Ease of Use
62
Speed
46
Speed Performance
42
Performance Speed
40
Cons
Technical Issues
19
Expensive
15
Complex User Interface
14
Performance Issues
14
Pricing Issues
13
Cloudflare Application Security and Performance features and usability ratings that predict user satisfaction
9.0
Ease of Use
Average: 8.9
8.8
Has the product been a good partner in doing business?
Average: 9.2
8.4
Quality of Support
Average: 8.5
8.9
Ease of Admin
Average: 8.9
Seller Details
Company Website
Year Founded
2009
HQ Location
San Francisco, California
Twitter
@Cloudflare
212,895 Twitter followers
LinkedIn® Page
www.linkedin.com
4,964 employees on LinkedIn®
By F5
(17)4.6 out of 5
9th Easiest To Use in Load Balancing software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    NGINX Ingress Controller provides Kubernetes traffic management with API gateway, identity, and observability features. NGINX Ingress Controller provides a feature set to secure, strengthen, and scal

    Users
    No information available
    Industries
    • Information Technology and Services
    Market Segment
    • 65% Mid-Market
    • 24% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • F5 NGINX Ingress Controller Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Implementation
    4
    Ease of Use
    4
    Reliability
    4
    Traffic Management
    4
    Customer Support
    3
    Cons
    Expensive
    5
    Complexity
    3
    Limited Compatibility
    1
    Limited Features
    1
    Limited Services
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • F5 NGINX Ingress Controller features and usability ratings that predict user satisfaction
    9.1
    Ease of Use
    Average: 8.9
    9.4
    Has the product been a good partner in doing business?
    Average: 9.2
    9.3
    Quality of Support
    Average: 8.5
    8.8
    Ease of Admin
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    F5
    HQ Location
    Seattle, Washington
    Twitter
    @F5Networks
    1,450 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    6,292 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

NGINX Ingress Controller provides Kubernetes traffic management with API gateway, identity, and observability features. NGINX Ingress Controller provides a feature set to secure, strengthen, and scal

Users
No information available
Industries
  • Information Technology and Services
Market Segment
  • 65% Mid-Market
  • 24% Enterprise
F5 NGINX Ingress Controller Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Implementation
4
Ease of Use
4
Reliability
4
Traffic Management
4
Customer Support
3
Cons
Expensive
5
Complexity
3
Limited Compatibility
1
Limited Features
1
Limited Services
1
F5 NGINX Ingress Controller features and usability ratings that predict user satisfaction
9.1
Ease of Use
Average: 8.9
9.4
Has the product been a good partner in doing business?
Average: 9.2
9.3
Quality of Support
Average: 8.5
8.8
Ease of Admin
Average: 8.9
Seller Details
Seller
F5
HQ Location
Seattle, Washington
Twitter
@F5Networks
1,450 Twitter followers
LinkedIn® Page
www.linkedin.com
6,292 employees on LinkedIn®
(198)4.4 out of 5
15th Easiest To Use in Load Balancing software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Azure Application Gateway gives you application-level routing and load balancing services that let you build a scalable and highly-available web front end in Azure.

    Users
    • Software Engineer
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 33% Enterprise
    • 20% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Azure Application Gateway Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Load Balancing
    8
    Security
    6
    WAF (Web Application Firewall)
    6
    High Availability
    4
    Reliability
    4
    Cons
    Expensive
    4
    Limited Customization
    4
    Complexity
    3
    Difficult Setup
    3
    Performance Issues
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Azure Application Gateway features and usability ratings that predict user satisfaction
    8.7
    Ease of Use
    Average: 8.9
    8.9
    Has the product been a good partner in doing business?
    Average: 9.2
    8.5
    Quality of Support
    Average: 8.5
    8.6
    Ease of Admin
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Microsoft
    Year Founded
    1975
    HQ Location
    Redmond, Washington
    Twitter
    @microsoft
    14,031,499 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    238,990 employees on LinkedIn®
    Ownership
    MSFT
Product Description
How are these determined?Information
This description is provided by the seller.

Azure Application Gateway gives you application-level routing and load balancing services that let you build a scalable and highly-available web front end in Azure.

Users
  • Software Engineer
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 33% Enterprise
  • 20% Mid-Market
Azure Application Gateway Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Load Balancing
8
Security
6
WAF (Web Application Firewall)
6
High Availability
4
Reliability
4
Cons
Expensive
4
Limited Customization
4
Complexity
3
Difficult Setup
3
Performance Issues
3
Azure Application Gateway features and usability ratings that predict user satisfaction
8.7
Ease of Use
Average: 8.9
8.9
Has the product been a good partner in doing business?
Average: 9.2
8.5
Quality of Support
Average: 8.5
8.6
Ease of Admin
Average: 8.9
Seller Details
Seller
Microsoft
Year Founded
1975
HQ Location
Redmond, Washington
Twitter
@microsoft
14,031,499 Twitter followers
LinkedIn® Page
www.linkedin.com
238,990 employees on LinkedIn®
Ownership
MSFT
(36)4.4 out of 5
View top Consulting Services for Google Cloud Load Balancing
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    High performance, scalable load balancing on Google Cloud Platform

    Users
    No information available
    Industries
    • Information Technology and Services
    Market Segment
    • 33% Small-Business
    • 14% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Google Cloud Load Balancing Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    High Availability
    3
    Load Balancing
    3
    Reliability
    2
    Scalability
    2
    Configuration Ease
    1
    Cons
    Complex Configuration
    4
    Expensive
    2
    Complexity
    1
    Connectivity Issues
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Google Cloud Load Balancing features and usability ratings that predict user satisfaction
    8.4
    Ease of Use
    Average: 8.9
    8.5
    Has the product been a good partner in doing business?
    Average: 9.2
    8.5
    Quality of Support
    Average: 8.5
    8.5
    Ease of Admin
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Google
    Year Founded
    1998
    HQ Location
    Mountain View, CA
    Twitter
    @google
    32,520,271 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    301,875 employees on LinkedIn®
    Ownership
    NASDAQ:GOOG
Product Description
How are these determined?Information
This description is provided by the seller.

High performance, scalable load balancing on Google Cloud Platform

Users
No information available
Industries
  • Information Technology and Services
Market Segment
  • 33% Small-Business
  • 14% Enterprise
Google Cloud Load Balancing Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
High Availability
3
Load Balancing
3
Reliability
2
Scalability
2
Configuration Ease
1
Cons
Complex Configuration
4
Expensive
2
Complexity
1
Connectivity Issues
1
Google Cloud Load Balancing features and usability ratings that predict user satisfaction
8.4
Ease of Use
Average: 8.9
8.5
Has the product been a good partner in doing business?
Average: 9.2
8.5
Quality of Support
Average: 8.5
8.5
Ease of Admin
Average: 8.9
Seller Details
Seller
Google
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
32,520,271 Twitter followers
LinkedIn® Page
www.linkedin.com
301,875 employees on LinkedIn®
Ownership
NASDAQ:GOOG
(17)4.5 out of 5
View top Consulting Services for Oracle Cloud Infrastructure Load Balancing
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Increase application availability and performance with highly-available and provisioned bandwidth load balancing.

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 47% Enterprise
    • 29% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Oracle Cloud Infrastructure Load Balancing Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customization
    1
    Easy Integrations
    1
    Load Balancing
    1
    Cons
    This product has not yet received any negative sentiments.
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Oracle Cloud Infrastructure Load Balancing features and usability ratings that predict user satisfaction
    8.5
    Ease of Use
    Average: 8.9
    8.7
    Has the product been a good partner in doing business?
    Average: 9.2
    8.2
    Quality of Support
    Average: 8.5
    9.0
    Ease of Admin
    Average: 8.9
  • Seller Details
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  • Seller Details
    Seller
    Oracle
    Year Founded
    1977
    HQ Location
    Austin, TX
    Twitter
    @Oracle
    824,139 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    199,405 employees on LinkedIn®
    Ownership
    NYSE:ORCL
Product Description
How are these determined?Information
This description is provided by the seller.

Increase application availability and performance with highly-available and provisioned bandwidth load balancing.

Users
No information available
Industries
No information available
Market Segment
  • 47% Enterprise
  • 29% Mid-Market
Oracle Cloud Infrastructure Load Balancing Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customization
1
Easy Integrations
1
Load Balancing
1
Cons
This product has not yet received any negative sentiments.
Oracle Cloud Infrastructure Load Balancing features and usability ratings that predict user satisfaction
8.5
Ease of Use
Average: 8.9
8.7
Has the product been a good partner in doing business?
Average: 9.2
8.2
Quality of Support
Average: 8.5
9.0
Ease of Admin
Average: 8.9
Seller Details
Seller
Oracle
Year Founded
1977
HQ Location
Austin, TX
Twitter
@Oracle
824,139 Twitter followers
LinkedIn® Page
www.linkedin.com
199,405 employees on LinkedIn®
Ownership
NYSE:ORCL
  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Fortinet Application Delivery Controller (ADC) appliances optimize the availability, user experience, and scalability of enterprise application delivery.

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 40% Small-Business
    • 30% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • FortiADC and FortiGSLB Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Affordable
    1
    Ease of Use
    1
    Management Ease
    1
    User Interface
    1
    Cons
    Poor Customer Support
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • FortiADC and FortiGSLB features and usability ratings that predict user satisfaction
    9.0
    Ease of Use
    Average: 8.9
    8.9
    Has the product been a good partner in doing business?
    Average: 9.2
    8.3
    Quality of Support
    Average: 8.5
    9.4
    Ease of Admin
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Fortinet
    Year Founded
    2000
    HQ Location
    Sunnyvale, CA
    Twitter
    @Fortinet
    152,064 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    14,397 employees on LinkedIn®
    Ownership
    NASDAQ: FTNT
Product Description
How are these determined?Information
This description is provided by the seller.

Fortinet Application Delivery Controller (ADC) appliances optimize the availability, user experience, and scalability of enterprise application delivery.

Users
No information available
Industries
No information available
Market Segment
  • 40% Small-Business
  • 30% Mid-Market
FortiADC and FortiGSLB Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Affordable
1
Ease of Use
1
Management Ease
1
User Interface
1
Cons
Poor Customer Support
1
FortiADC and FortiGSLB features and usability ratings that predict user satisfaction
9.0
Ease of Use
Average: 8.9
8.9
Has the product been a good partner in doing business?
Average: 9.2
8.3
Quality of Support
Average: 8.5
9.4
Ease of Admin
Average: 8.9
Seller Details
Seller
Fortinet
Year Founded
2000
HQ Location
Sunnyvale, CA
Twitter
@Fortinet
152,064 Twitter followers
LinkedIn® Page
www.linkedin.com
14,397 employees on LinkedIn®
Ownership
NASDAQ: FTNT
(165)4.6 out of 5
14th Easiest To Use in Load Balancing software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Elastic Load Balancing automatically distributes incoming application traffic across multiple targets, such as Amazon EC2 instances, containers, and IP addresses. It can handle the varying load of you

    Users
    No information available
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 12% Mid-Market
    • 8% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • AWS Elastic Load Balancing Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    High Availability
    1
    Cons
    This product has not yet received any negative sentiments.
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • AWS Elastic Load Balancing features and usability ratings that predict user satisfaction
    8.6
    Ease of Use
    Average: 8.9
    9.0
    Has the product been a good partner in doing business?
    Average: 9.2
    8.6
    Quality of Support
    Average: 8.5
    8.4
    Ease of Admin
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2006
    HQ Location
    Seattle, WA
    Twitter
    @awscloud
    2,230,610 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    136,383 employees on LinkedIn®
    Ownership
    NASDAQ: AMZN
Product Description
How are these determined?Information
This description is provided by the seller.

Elastic Load Balancing automatically distributes incoming application traffic across multiple targets, such as Amazon EC2 instances, containers, and IP addresses. It can handle the varying load of you

Users
No information available
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 12% Mid-Market
  • 8% Enterprise
AWS Elastic Load Balancing Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
High Availability
1
Cons
This product has not yet received any negative sentiments.
AWS Elastic Load Balancing features and usability ratings that predict user satisfaction
8.6
Ease of Use
Average: 8.9
9.0
Has the product been a good partner in doing business?
Average: 9.2
8.6
Quality of Support
Average: 8.5
8.4
Ease of Admin
Average: 8.9
Seller Details
Year Founded
2006
HQ Location
Seattle, WA
Twitter
@awscloud
2,230,610 Twitter followers
LinkedIn® Page
www.linkedin.com
136,383 employees on LinkedIn®
Ownership
NASDAQ: AMZN
By F5
(107)4.6 out of 5
8th Easiest To Use in Load Balancing software
Save to My Lists
Entry Level Price:Starting at $2500 per ...
  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    NGINX, Inc. is the company behind NGINX, the popular open source project trusted by more than 400 million sites. We offer a suite of technologies for developing and delivering modern applications. The

    Users
    • Software Engineer
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 42% Small-Business
    • 40% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • F5 NGINX Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Performance
    6
    Configuration Ease
    5
    Customization
    5
    Load Balancing
    5
    Easy Setup
    4
    Cons
    Learning Difficulty
    4
    Expensive
    3
    Poor Customer Support
    3
    Poor Documentation
    3
    Complexity
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • F5 NGINX features and usability ratings that predict user satisfaction
    8.4
    Ease of Use
    Average: 8.9
    9.1
    Has the product been a good partner in doing business?
    Average: 9.2
    7.6
    Quality of Support
    Average: 8.5
    8.4
    Ease of Admin
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    F5
    HQ Location
    Seattle, Washington
    Twitter
    @F5Networks
    1,450 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    6,292 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

NGINX, Inc. is the company behind NGINX, the popular open source project trusted by more than 400 million sites. We offer a suite of technologies for developing and delivering modern applications. The

Users
  • Software Engineer
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 42% Small-Business
  • 40% Mid-Market
F5 NGINX Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Performance
6
Configuration Ease
5
Customization
5
Load Balancing
5
Easy Setup
4
Cons
Learning Difficulty
4
Expensive
3
Poor Customer Support
3
Poor Documentation
3
Complexity
2
F5 NGINX features and usability ratings that predict user satisfaction
8.4
Ease of Use
Average: 8.9
9.1
Has the product been a good partner in doing business?
Average: 9.2
7.6
Quality of Support
Average: 8.5
8.4
Ease of Admin
Average: 8.9
Seller Details
Seller
F5
HQ Location
Seattle, Washington
Twitter
@F5Networks
1,450 Twitter followers
LinkedIn® Page
www.linkedin.com
6,292 employees on LinkedIn®
By Utho
(147)4.8 out of 5
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Utho, India's leading public cloud provider, empowers businesses to break free from vendor lock-in, slow speed, high cost, and complexity with simple, secure, and reliable cloud solutions. With a dec

    Users
    • Student
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 60% Small-Business
    • 35% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Utho Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    29
    Affordable
    28
    Customer Support
    28
    Cost-Effective
    19
    Pricing
    16
    Cons
    Poor Customer Support
    8
    Integration Issues
    3
    Limited Locations
    3
    Poor User Interface
    3
    Slow Response
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Utho features and usability ratings that predict user satisfaction
    9.6
    Ease of Use
    Average: 8.9
    9.5
    Has the product been a good partner in doing business?
    Average: 9.2
    9.5
    Quality of Support
    Average: 8.5
    9.4
    Ease of Admin
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Utho
    Year Founded
    2010
    HQ Location
    Noida, IN
    Twitter
    @Uthocloud
    98 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    56 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Utho, India's leading public cloud provider, empowers businesses to break free from vendor lock-in, slow speed, high cost, and complexity with simple, secure, and reliable cloud solutions. With a dec

Users
  • Student
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 60% Small-Business
  • 35% Mid-Market
Utho Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
29
Affordable
28
Customer Support
28
Cost-Effective
19
Pricing
16
Cons
Poor Customer Support
8
Integration Issues
3
Limited Locations
3
Poor User Interface
3
Slow Response
3
Utho features and usability ratings that predict user satisfaction
9.6
Ease of Use
Average: 8.9
9.5
Has the product been a good partner in doing business?
Average: 9.2
9.5
Quality of Support
Average: 8.5
9.4
Ease of Admin
Average: 8.9
Seller Details
Seller
Utho
Year Founded
2010
HQ Location
Noida, IN
Twitter
@Uthocloud
98 Twitter followers
LinkedIn® Page
www.linkedin.com
56 employees on LinkedIn®
(50)4.6 out of 5
5th Easiest To Use in Load Balancing software
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  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Azure Traffic Manager is a cloud-based load balancing service that allows you to control the distribution of user traffic for service endpoints in different datacenters.

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 20% Enterprise
    • 8% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Azure Traffic Manager features and usability ratings that predict user satisfaction
    9.4
    Ease of Use
    Average: 8.9
    9.7
    Has the product been a good partner in doing business?
    Average: 9.2
    9.1
    Quality of Support
    Average: 8.5
    9.3
    Ease of Admin
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Microsoft
    Year Founded
    1975
    HQ Location
    Redmond, Washington
    Twitter
    @microsoft
    14,031,499 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    238,990 employees on LinkedIn®
    Ownership
    MSFT
Product Description
How are these determined?Information
This description is provided by the seller.

Azure Traffic Manager is a cloud-based load balancing service that allows you to control the distribution of user traffic for service endpoints in different datacenters.

Users
No information available
Industries
No information available
Market Segment
  • 20% Enterprise
  • 8% Mid-Market
Azure Traffic Manager features and usability ratings that predict user satisfaction
9.4
Ease of Use
Average: 8.9
9.7
Has the product been a good partner in doing business?
Average: 9.2
9.1
Quality of Support
Average: 8.5
9.3
Ease of Admin
Average: 8.9
Seller Details
Seller
Microsoft
Year Founded
1975
HQ Location
Redmond, Washington
Twitter
@microsoft
14,031,499 Twitter followers
LinkedIn® Page
www.linkedin.com
238,990 employees on LinkedIn®
Ownership
MSFT
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    NGINX Plus is the all-in-one load balancer, reverse proxy, web server, content cache, and API gateway.

    Users
    No information available
    Industries
    • Information Technology and Services
    Market Segment
    • 57% Small-Business
    • 29% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • F5 NGINX Plus Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    API Integration
    1
    Load Balancing
    1
    Cons
    This product has not yet received any negative sentiments.
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • F5 NGINX Plus features and usability ratings that predict user satisfaction
    9.2
    Ease of Use
    Average: 8.9
    8.8
    Has the product been a good partner in doing business?
    Average: 9.2
    8.5
    Quality of Support
    Average: 8.5
    8.1
    Ease of Admin
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    F5
    HQ Location
    Seattle, Washington
    Twitter
    @F5Networks
    1,450 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    6,292 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

NGINX Plus is the all-in-one load balancer, reverse proxy, web server, content cache, and API gateway.

Users
No information available
Industries
  • Information Technology and Services
Market Segment
  • 57% Small-Business
  • 29% Enterprise
F5 NGINX Plus Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
API Integration
1
Load Balancing
1
Cons
This product has not yet received any negative sentiments.
F5 NGINX Plus features and usability ratings that predict user satisfaction
9.2
Ease of Use
Average: 8.9
8.8
Has the product been a good partner in doing business?
Average: 9.2
8.5
Quality of Support
Average: 8.5
8.1
Ease of Admin
Average: 8.9
Seller Details
Seller
F5
HQ Location
Seattle, Washington
Twitter
@F5Networks
1,450 Twitter followers
LinkedIn® Page
www.linkedin.com
6,292 employees on LinkedIn®
By F5
(38)4.5 out of 5
10th Easiest To Use in Load Balancing software
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  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    F5 BIG-IP LTM optimizes the speed and reliability of your applications via both network and application layers. Using real-time protocol and traffic management decisions based on application and serve

    Users
    No information available
    Industries
    • Information Technology and Services
    • Banking
    Market Segment
    • 66% Enterprise
    • 21% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • F5 BIG-IP Local Traffic Manager (LTM) features and usability ratings that predict user satisfaction
    9.1
    Ease of Use
    Average: 8.9
    8.9
    Has the product been a good partner in doing business?
    Average: 9.2
    8.6
    Quality of Support
    Average: 8.5
    8.8
    Ease of Admin
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    F5
    HQ Location
    Seattle, Washington
    Twitter
    @F5Networks
    1,450 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    6,292 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

F5 BIG-IP LTM optimizes the speed and reliability of your applications via both network and application layers. Using real-time protocol and traffic management decisions based on application and serve

Users
No information available
Industries
  • Information Technology and Services
  • Banking
Market Segment
  • 66% Enterprise
  • 21% Mid-Market
F5 BIG-IP Local Traffic Manager (LTM) features and usability ratings that predict user satisfaction
9.1
Ease of Use
Average: 8.9
8.9
Has the product been a good partner in doing business?
Average: 9.2
8.6
Quality of Support
Average: 8.5
8.8
Ease of Admin
Average: 8.9
Seller Details
Seller
F5
HQ Location
Seattle, Washington
Twitter
@F5Networks
1,450 Twitter followers
LinkedIn® Page
www.linkedin.com
6,292 employees on LinkedIn®

Learn More About Load Balancing Software

What is load balancing software?

Load balancing software is designed to allow websites and applications to run, unfaltering, through hundreds, thousands, and even millions of simultaneous connections. By considering numerous rules, methods, and conditions, load balancing solutions work to ensure no servers within a server cluster or server pool become overloaded.

Traffic makes load balancing necessary. As servers experience higher traffic, response times can begin to slow down, resulting in a worse end-user experience. Also, continuous strain on servers can cause permanent hardware damage, meaning downtime might lead to hardware repair or replacement costs (in addition to other downtime-related revenue losses). Load balancing helps to mitigate the likelihood of these issues, acting as a gatekeeper for incoming server connection requests to ensure no single server or server pool gets overloaded.

Server failures can still happen even with load balancing in place, so most solutions will either offer backup solutions in conjunction with load balancing or they’ll be designed to integrate with backup solutions seamlessly. This is an extra layer of protection for companies’ server stacks and data.

How does load balancing software work?

Load balancing software works by distributing incoming network traffic across multiple servers. At its core, a load balancer acts as a reverse proxy, directing client requests to backend servers based on different algorithms. These algorithms can include:

  • Round-robin, which distributes requests sequentially
  • Least connections, which sends requests to servers with the fewest active connections
  • IP hash, which directs traffic based on the client’s IP address

When a client request arrives, the load balancer determines which server can handle the request based on real-time analysis and predefined criteria. Load balancing software continuously monitors server health using heartbeat checks or application-layer health probes to ensure that traffic is directed only to operational servers. If a server fails or becomes overloaded, the load balancer reroutes traffic to other servers in the pool without disrupting the user experience.

Modern load balancer software operate at various levels of the OSI model, with Layer 4 solutions dealing with TCP/UDP traffic and Layer 7 solutions managing data based on application-layer information, allowing for more complex routing decisions based on content of requests. These capabilities enable load balancing software to effectively manage traffic, improve application scalability, and improve system resilience.

What are the types of load balancers? 

Hardware load balancers are dedicated physical devices that manage traffic at a high performance level. Known for their reliability and speed, they feature proprietary hardware to handle large volumes of traffic. They are commonly used in environments where speed and security are important, such as in large data centers.

Software load balancers are software applications that are installed on standard servers. These load balancers offer flexibility and scalability, as users can modify, update, or deploy them across various environments. They are cost-effective and used in cloud-based architectures that require dynamic resourcer allocation. 

Virtual load balancers act as virtual machines that can be deployed on any server infrastructure. They combine the flexibility of software load balancers with the capacity to handle large traffic volumes like hardware solutions. These are ideal for virtualized data centers and cloud environments.

Cloud-based load balancers are services provided by cloud providers (like AWS Elastic Load Balancing, Google Cloud Load Balancing, or Azure Load Balancer) that distribute network and application traffic across cloud resources. They are suitable for businesses with fluctuating web traffic.

Global server load balancers (GSLB) operate at the DNS level and direct traffic based on server location and user proximity to optimize user experience. Organizations use them to balance loads across multiple geographic locations and ensure efficient location-based traffic management.

Layer 4 load balancers balance traffic at the transport layer (TCP/UDP) and make decisions based on data from network and transport layers without inspecting packet contents. They are suitable for basic balancing of non-HTTP traffic.

Layer 7 load balancers operate at the application layer and make more sophisticated decisions by inspecting packet content. As a result, they allow actions based on HTTP headers, cookies, and application data. Companies use these load balancers for advanced traffic regulation and content-sensitive tasks.

What are load balancing algorithms?

Load balancing methods focus less on specific types of software and more on specific ways to distribute traffic. The typical load distribution methods are as follows.

Random assignment 

As the name suggests, a random assignment takes an incoming connection and assigns it from the client side to a server from the server pool. This distribution relies on the mathematical law of large numbers, which implies that when a large enough volume randomly assigns values among a set, the distribution of that volume will be about equivalent.

Round robin

In this method, every server in the server pool has its own IP address but each is uniquely linked to a master IP address for server calls. When a server call is made, that call is assigned through the master IP address to a unique server in order, yielding the "round robin" name.

Source IP hash

IP hashing relies on the IP address from the incoming request to determine which server handles the connection. Server assignment depends on the number of servers available and rules surrounding the hash key that is generated by the IP hashing software.

Least connection

The least connection method of load balancing takes into account the number of connections to each server as opposed to the active server workload. Incoming connections to the server pool are assigned automatically to the server with the least number of active connections. 

Examples of load balancing

  • Website traffic management: Large-scale e-commerce platforms use load balancer software to manage user requests during peak shopping events like Black Friday. Load balancers distribute incoming HTTP requests across multiple web servers, ensuring fast page load times and reliability.
  • Cloud computing services: Cloud service providers such as AWS, Google Cloud, and Microsoft Azure employ load balancing solutions to optimize resource usage across server farms. This enables them to provide scalable and reliable cloud services, automatically adjusting the distribution of traffic as demand fluctuates.
  • Content delivery networks (CDNs): These companies use load balancing as part of their CDN infrastructure to deliver web content to users from the closest geographical locations. This reduces latency and speeds up the user experience by dynamically routing requests to the nearest or least-congested server.
  • Enterprise application deployments: Large organizations deploy load balancers within private data centers to manage traffic for enterprise applications such as CRM systems or internal portals. 
  • Internet of Things (IoT) networks: Smart city projects or large-scale IoT deployments use load balancers to manage data streams from a multitude of devices, directing traffic efficiently to data processing centers that analyze and act on the gathered data.
  • Financial services: Banks and financial institutions use load balancing to handle complex transaction processing systems that require high availability and quick response times. By distributing loads across multiple systems, they maintain service continuity and adhere to stringent timing requirements for transaction processing.
  • Gaming servers: Online gaming platforms depend on load balancing to manage gaming sessions and provide seamless multiplayer experiences. Load balancers direct player connections to the least busy servers, optimizing gameplay performance and reducing lag.

What are the common features of load balancing solutions?

The following are some core features within load balancing software that can help users with cost savings, reduced downtime, and increased performance of workloads:

  • Request distribution: Load balancing software uses one or more distribution methods to equally allocate connection requests among several servers.
  • Scaling: The software adapts the number of servers being used for load distribution based on the amount of incoming traffic.
  • Distributed denial of service (DDoS) protection: Load balancing software offers security settings to help prevent DDoS attacks on a company’s servers.
  • Asymmetric load distribution: This feature allows companies to manually denote some servers to take a lesser share of the load. This is beneficial if a company is using older servers alongside newer ones or if the overall health of some servers is not as great as that of others.
  • Server health monitoring: The server health monitoring feature runs periodic checks on application servers to verify the overall functionality of each. This helps make sure that well-functioning servers take the brunt of traffic if need be.
  • SSL offloading: This feature allows load balancers to handle SSL encryption/decryption, reducing the processing burden on application servers. By managing secure connections independently, SSL offloading enhances performance and security.
  • Content caching: By storing frequently requested data closer to users and reducing the need for repeated requests to backend servers, content caching improves response times and reduces load on application servers.
  • Advanced analytics and reporting: Load balancers provide detailed insights into traffic patterns, server health, and user behaviors, which support informed decision-making for performance optimization and capacity planning.

What are the benefits of load balancing?

Load balancing is used by organizations of all sizes to enable and maintain access to applications and provide an improved end-user experience. Some of the core benefits offered by load balancing solutions include scalability, efficiency, and reliability.

  • Smooth functionality: This is the reason load balancing software exists. By equally distributing server load over several members of the server pool, load balancing solutions create smoother functionality in server access, webpage loading, and application interactions.
  • Dynamics: Load balancing software is built for handling dynamic needs. During low traffic time, connections are handled only by the servers that are absolutely necessary to have online. When there is an influx of high traffic, the software helps bring servers online to handle the stress and equally distribute the incoming connections so that end-user experiences are all fluid and without disruption.
  • Disaster recovery: In the event of a server failure or data center outage, load balancers can redirect traffic to alternative locations, aiding in disaster recovery efforts. This capability improves business continuity and operational stability.
  • Global traffic management: Businesses operating across multiple geographic locations use load balancers to distribute traffic globally, reducing latency for users by connecting them to the nearest available server. 
  • End-user satisfaction: Nothing drives end users away from a website or application quite like having a bad user experience. Slow loading, slow responses, and page failures can dissuade users from returning and make the company’s employees reluctant to use their own infrastructure. Load balancing solutions help smooth the overall user experience, preventing these frustrations.
  • Cost effectiveness: These solutions are more affordable and at the same time easier to provision when compared to hardware solutions. One can save money on the setup and maintenance costs by deploying a load balancer. 
  • Scalability: Software-based load balancing solutions allow servers to scale up and down on demand. In addition to this, they can be quickly put into the existing infrastructure without disturbing an application’s accessibility.

Who uses load balancing software?

Server administrators and IT teams: Load balancing software is used mainly by server administrators and IT teams that get involved with server traffic handling. Since the software is specifically focused on mitigating server traffic, load balancing solutions don’t have much use outside these teams.

Disadvantages of load balancing

Software solutions can come with their own set of challenges. 

  • Asymmetric balancing: Certain methods of load balancing can lead to an unequal distribution of traffic. IP hashing, for example, can strain certain servers over others because of the call sources for connection requests. Round robin might create undue strain on certain servers due to average connection resource consumption being higher on some servers in the list than others. Each method has the possibility of presenting with an occasional unbalancing.
  • Single point of failure: While load balancers are designed to enhance reliability, they themselves can become a single point of failure if not properly architected with redundancy. If a load balancer fails without a backup in place, it can lead to system downtime and service disruption.
  • Latency overhead: Introducing a load balancer into the network path can add some latency to requests, as traffic must pass through an additional layer before reaching its intended destination. This may slightly degrade performance depending on the complexity of the load balancing rules and the processing power of the balancer itself.
  • Dependency on network design: Load balancing effectiveness is heavily reliant on the underlying network design. Poor network architecture can diminish the benefits of load balancing, resulting in bottlenecks or uneven traffic distribution that could negate performance gains.
  • Incompatibility with certain protocols: Some load balancers may not work well with specific protocols, particularly older or proprietary protocols, which can limit the versatility of load balancing solutions in specific use cases.

How to choose the best load balancing software for your business?

Requirements Gathering (RFI/RFP) for Load Balancing Software

If a company is just starting out and looking to purchase the first load balancing solution, or maybe an organization needs to update a legacy system--wherever a business is in its buying process, g2.com can help select the best load balancing software for the business.

The particular business pain points might be related to managing traffic spikes and preventing spikes on a single server. Administrators route network traffic to different servers with the help of these solutions. If the company has a lot of servers in place and huge traffic, the need is to look for a solution that can help look at the servers and determine which server to send the request to. Users should think about the pain points and jot them down; these should be used to help create a checklist of criteria. Additionally, the buyer must determine the number of employees who will need to use this software, as this drives the number of licenses they are likely to buy. 

Taking a holistic overview of the business and identifying pain points can help the team springboard into creating a checklist of criteria. The checklist serves as a detailed guide that includes both necessary and nice-to-have features including budget, number of users, integrations, security requirements, cloud or on-premises solutions, and more.

Depending on the scope of the deployment, it might be helpful to produce an RFI, a one-page list with a few bullet points describing what is needed from a load balancing software.

Compare Load Balancing Software Products

Create a long list

From meeting the business functionality needs to implementation, vendor evaluations are an essential part of the software buying process. For ease of comparison after all demos are complete, it helps to prepare a consistent list of questions regarding specific needs and concerns to ask each vendor.

Create a short list

From the long list of vendors, it is helpful to narrow down the list of vendors and come up with a shorter list of contenders, preferably no more than three to five. With this list in hand, businesses can produce a matrix to compare the features and pricing of the various solutions.

Conduct demos

To ensure the comparison is thoroughgoing, the user should demo each solution on the shortlist with the same use case and datasets. This will allow the business to evaluate like for like and see how each vendor stacks up against the competition. 

Selection of Load Balancing Software

Choose a selection team

Before getting started, it's crucial to create a winning team that will work together throughout the entire process, from identifying pain points to implementation. The software selection team should consist of members of the organization who have the right interest, skills, and time to participate in this process. A good starting point is to aim for three to five people who fill roles such as the main decision maker, project manager, process owner, system owner, or staffing subject matter expert, as well as a technical lead, IT administrator, or security administrator. In smaller companies, the vendor selection team may be smaller, with fewer participants multitasking and taking on more responsibilities.

Negotiation

Just because something is written on a company’s pricing page, does not mean it is final (although some companies will not budge). It is imperative to open up a conversation regarding pricing and licensing. For example, the vendor may be willing to give a discount for multi-year contracts or for recommending the product to others.

Final decision

After this stage, and before going all in, it is recommended to roll out a test run or pilot program to test adoption with a small sample size of users. If the tool is well used and well received, the buyer can be confident that the selection was correct. If not, it might be time to go back to the drawing board.

Researched and written by Anindita Sengupta