Best Virtual Tour Software

Virtual tour software provides a visual representation of a specific location in a panoramic, 360-degree view. These views can be customized with branding, music, and interactive buttons for added immersion. A 360-degree camera, or even the panoramic photo feature on a mobile device, easily captures an entire room and does not require extensive training to use. Additionally, VR software makes image capturing easier and more intuitive. Once a virtual tour is created, it can be easily shared and uploaded. Virtual tours can be created with omnidirectional cameras or with image stitching.

One of the most useful aspects of virtual tour software is the ability to visit a location without physically having to be there. This is a time-saving feature and allows more people to view a location of interest, due to the increased ease of access. Besides this undeniable perk, virtual tours provide other advantages:

Location Transparency — When viewers have a realistic view of a location, it gives an added sense of transparency. For viewers who don’t have the ability to visit a specific location in person, seeing a location via virtual tour allows the viewer to easily see the location with immense detail instead of relying on images, which can ultimately be misleading. For example, using a fishbowl lens on a camera can make an image of a room look bigger than it actually is.

Brand Hotspots — Within a virtual tour, companies can pinpoint hotspots, or designated buttons, for viewers to interact with. These buttons show the viewer more information about the location or object it’s near. For example, adding hotspot buttons on artifacts in a museum virtual tour can allow the viewer to learn more about an artifact of interest.

Virtual tours provide extensive benefits to professionals across many industries:

Real Estate Professionals — Virtual tours are common in the real estate industry. Photos and videos give added transparency to the home buying process, and virtual tours are an increasingly more valuable addition to property advertisements. Virtual tours give viewers a detailed look of the inside of a home for sale, helping potential buyers save time by preventing unnecessary in-person visits.

Marketing Professionals — Marketing professionals use virtual tour software for brand promotion. Since virtual tours can be easily shared on a website or social media platform, it can be leveraged for immersive brand awareness purposes.

Tourism Industries — Virtual tour software creates virtual visualizations of travel destinations so tourists have the ability to scope them out or visit a destination, such as a national park, in the comfort of their own home. A virtual tour accurately showcases destinations to tourists with inviting immersion and is an effective travel marketing tool.

Classrooms — Teachers who implement virtual tours into their curriculum present many learning opportunities to students. Students who have access to virtual tours can visit museums, tour cities, and visit other educational locations without needing to spend time and money on a field trip.