
It allows us to move quickly, launching campaigns, updating product pages, building landing pages and implementing promotional strategies without heavy developer reliance. That agility is critical in a fast paced retail environment.
At the same time, Shopify’s ecosystem gives us enterprise level capability. The app integrations, automation tools, reporting and checkout optimisation allow us to continuously refine performance and improve conversion rates. Review collected by and hosted on G2.com.
While Shopify is a strong platform overall, there are a few areas where we experience limitations. Advanced customisation can become restrictive without developer support. As a growing brand with both DTC and trade customers, more flexibility natively particularly around tiered pricing, customer segmentation and complex promotions, would reduce reliance on third-party apps. Review collected by and hosted on G2.com.
The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.
Validated through Google One Tap using a business email account
This reviewer was offered a nominal gift card as thank you for completing this review.
Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.




