Shopify Reviews & Product Details

What I value most about Shopify is how quickly you can launch and scale an ecommerce without technical friction. Its interface is very intuitive, allowing you to manage products, orders, and payments easily, and the app ecosystem (logistics, marketing, ERP, etc.) is amazing for adapting it to any business. Additionally, the integration with multiple sales channels and its reliability at the hosting level allow you to focus on growing without worrying about the infrastructure. Review collected by and hosted on G2.com.

What I like least about Shopify is that, although it is very easy to use, it becomes expensive as you scale (apps, commissions, advanced features). Additionally, deep customization can be limited without touching code or relying on developers, and some key integrations require third-party apps that increase costs and complicate the stack. Review collected by and hosted on G2.com.

I like the ease of use of Shopify - we literally run our entire company on it, with Amazon and Tiktok also feeding back to it. It seems like they're always at the forefront of ecommerce, regularly bringing out new features for people to test. I love that Shopify is going to be the first to bring out an agentic storefront, allowing our products to be available on platforms like chat, GPT, and more. The AI assistant is another feature I really love; it helps me analyze everything very efficiently, making life easier by providing quick answers instead of digging deep into reports. The reporting system is great because the built-in reports contain a lot of what's needed. Shopify is just miles better than WooCommerce, where we had to do everything manually. I really like Shopify overall and consider myself a big fan. Review collected by and hosted on G2.com.

I think the fact that when something is not a feature, well, sometimes there are easy workarounds to get it sorted. Other times, it's, like, most insane coding that you have to do. Something I stumbled upon recently is Shopify doesn't have a feature to exclude products that are already on sale from discount codes. That is crazy to me. There should just be one very simple button to press that excludes products that are already on sale from discount codes. But alas, there's no such thing, you have to create a whole new collection and then exclude that collection from the discount codes, which is easy enough. However, it doesn't work when different variants of a product are on sale. So I haven't found a solution to that other than manually excluding the product from the discount codes applying to it, which for a platform that big a crazy thing not to have. Review collected by and hosted on G2.com.

I like Shopify because it is cost-affordable and allows you to choose a plan that suits your needs without requiring a significant upfront investment. It's straightforward to set up a Shopify store, where I can quickly create products, collection categories, and visualize how the commerce experience will look on the front end. I find the marketplace apps to be very rich, offering plug-and-play features that can scale horizontally as the business grows. Shopify's robust API system allows easy integration with third-party apps, covering a wide range of use cases from CRMs to ERP, which makes it versatile. I also enjoy the ease of onboarding; it's very fast. Review collected by and hosted on G2.com.

The Shopify headless areas can be a bit improved because the liquid storefront has some drawbacks of performance. It would be really great if Shopify focuses a lot on headless environments. Review collected by and hosted on G2.com.

In my experience, Shopify is useful for quickly setting up and managing an online store without needing to handle too many technical steps. What I find helpful is how it keeps different aspects like product listing, order tracking, and basic design customization in one place. From a design perspective, it allows me to present products in a structured way, which makes it easier to organize content and maintain consistency across pages.

I also like that updates can be made without disrupting the overall setup, which is important when changes are frequent. It helps save time and keeps things manageable, especially when working alongside other responsibilities. Review collected by and hosted on G2.com.

One thing I’ve noticed is that while it works well for standard setups, making more specific customizations can require additional effort or dependency on apps. Sometimes adjusting the layout exactly the way I want takes a bit of trial and adjustment.

Also, as more features or apps are added, it can become slightly harder to keep track of everything in one place. It’s not a major issue, but it does require some attention to maintain a clean and organized setup. Review collected by and hosted on G2.com.

Shopify is my go-to solution for creating ecommerce websites via their headless and admin API. With their headless and admin API, everything becomes really flexible and easy to work with NextJS. I can freely design my UI and business logic with the power of nextjs while also leaving the complexities of making an inventory system, CMS and product management part to shopify. I use shopify as ecommerce solution in almost all my ecommerce projects. While the implementation can be a bit complicated in the beginning, it gets really easy with time. Their customer support can be a bit slow but they get the job done. Review collected by and hosted on G2.com.

Shopify have some endpoints only available to their graphql API. I would love to have all the endpoints in their REST API as well. Another thing is their multipass login system which is only available in their plus plan. Review collected by and hosted on G2.com.

The best thing about Shopify is how quickly and easily we can go from zero to building a real, fully functional store whether it’s setting up product pages, checkout flows, or even payment gateways. The drag-and-drop store builder is really good, and it lets us customize landing pages and run campaigns without writing code. Overall, the platform is very easy to use, and the customer support is also excellent. Review collected by and hosted on G2.com.

One thing I don’t like is that the transaction fees become too much as we scale, so our margins end up being smaller. Review collected by and hosted on G2.com.

Simplicity, strong uptime, and a user-friendly experience. I also like that almost every type of team member can have a role: one person can just set up the theme, another can code to customize the theme, and another can go deeper into the code to build Shopify apps. Review collected by and hosted on G2.com.

The biggest challenge with Shopify is that some integrations require manual setup steps for merchants. Simplifying the installation and configuration process for third-party apps would improve the experience significantly. Review collected by and hosted on G2.com.

Shopify allows access to a 3-day free trial, with the trial it is possible to perform the basic configurations to start selling products online. Shopify offers an ideal ecosystem for e-commerce, including inventory management, report visualization, and management of payment methods including credit cards and test payment methods in a simple and effective way. Shopify offers a layer of security, preventing common attacks on the website.

Shopify synchronizes through apps with multiple extensions, including Google Analytics and YouTube, facilitating the tracking of websites and e-commerce events.

Shopify is as robust a platform as needed. Review collected by and hosted on G2.com.

Shopify makes it difficult to incorporate custom events into the data layer that travels to platforms like Google Tag Manager, making it complex to track and personalize the data sent to Tag Manager.

Shopify offers data dashboards with basic options and simple charts, but it is difficult to use complex or robust charts for website monitoring.

In some areas, especially in Latin America, some payment gateways are not available or there is no integration with them. Some have stopped working. Review collected by and hosted on G2.com.

Shopify is easy to manage from both a developer and business perspective. We use it to handle products, orders, and payments all from a single dashboard. Theme customization and API integrations are straightforward, and the app ecosystem makes it simple to add shipping, payment, and marketing features as needed. Shopify also takes care of hosting, security, and performance, so we don’t have to manage server infrastructure ourselves. Review collected by and hosted on G2.com.

Transaction fees and app-related costs can add up as a store grows, particularly when you need multiple plugins to cover different functions. More advanced customization can also be limited unless you move to Shopify Plus or invest in custom development. In addition, checkout customization and some backend controls remain more restricted than on fully open-source platforms. Review collected by and hosted on G2.com.

It allows us to move quickly, launching campaigns, updating product pages, building landing pages and implementing promotional strategies without heavy developer reliance. That agility is critical in a fast paced retail environment.

At the same time, Shopify’s ecosystem gives us enterprise level capability. The app integrations, automation tools, reporting and checkout optimisation allow us to continuously refine performance and improve conversion rates. Review collected by and hosted on G2.com.

While Shopify is a strong platform overall, there are a few areas where we experience limitations. Advanced customisation can become restrictive without developer support. As a growing brand with both DTC and trade customers, more flexibility natively particularly around tiered pricing, customer segmentation and complex promotions, would reduce reliance on third-party apps. Review collected by and hosted on G2.com.