# Best Marketplace Software for Small Business *By [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu)* Products classified in the overall Marketplace category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Marketplace to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Marketplace category. In addition to qualifying for inclusion in the Marketplace Software category, to qualify for inclusion in the Small Business Marketplace Software category, a product must have at least 10 reviews left by a reviewer from a small business. ## How Many Marketplace Software Products Does G2 Track? **Total Products under this Category:** 180 ### Category Stats (May 2026) - **Average Rating**: 4.32/5 - **New Reviews This Quarter**: 2 - **Buyer Segments**: Small-Business 80% │ Mid-Market 20% - **Top Trending Product**: Zylvie - High-Converting Cart Software (+0.042) *Last updated: May 18, 2026* ## How Does G2 Rank Marketplace Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 1,200+ Authentic Reviews - 180+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. --- **Sponsored** ### Logicbroker Logicbroker is the Agentic Commerce Orchestration Engine, transforming every LLM search into your storefront, powered by our Intelligent Commerce Network. We help customers master the complexities of their current operations to win in an increasingly AI-driven world. As LLMs shift shopping experiences from websites to AI-driven discovery, Logicbroker ensures your product catalog, availability, and fulfillment capabilities are always in sync and discovered accurately. We orchestrate every step, from query to delivery, enabling brands and retailers to own the entire customer journey. Our platform replaces the chaos of fragmented systems, manual processes, and supply chain uncertainty with a single intelligent commerce network that connects retailers, brands, distributors, manufacturers, and 3PLs in real-time. Using intelligent automation to route, reconcile, and optimize every transaction, we give retailers the control they need to ensure products are discoverable, shoppable, and fulfillable. Whether you're shipping from a warehouse, a store, or a supplier, Logicbroker delivers unmatched flexibility, supply chain visibility, and SLA enforcement, turning commerce operations into a competitive advantage in the age of agentic discovery. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1710&secure%5Bdisplayable_resource_id%5D=1710&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1710&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=8314&secure%5Bresource_id%5D=1710&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketplace&secure%5Btoken%5D=3682877f55103a61652b9e104f49f8b041072c73cf959a4878e2aabf4eb439a8&secure%5Burl%5D=https%3A%2F%2Fwww.logicbroker.com&secure%5Burl_type%5D=company_website) --- ## What Are the Top-Rated Marketplace Software Products in 2026? ### 1. [Rokt Catalog (formerly Canal)](https://www.g2.com/products/rokt-catalog-formerly-canal/reviews) Rokt Catalog is an AI-powered distributed commerce and marketplace platform that connects ecommerce retailers with curated third-party brands through a single integrated network. The platform delivers two products for two distinct audiences: Rokt Catalog for ecommerce partners (retailers and marketplaces) that need to expand third-party product assortment without inventory risk, and Rokt Catalog for Brands for DTC, digitally native, and established consumer brands that need scalable distribution across premium retail channels without managing individual retailer integrations. For ecommerce partners, Rokt Catalog functions as a full marketplace infrastructure platform, handling brand sourcing, product data ingestion, taxonomy normalization, pricing sync, inventory management, order orchestration, compliance, quality assurance, and vendor payouts. Partners onboard new brands with the help of ProductAI, which automates product data enrichment and PDP compliance at scale. Partners integrate with Rokt Catalog through flexible options including API, Mirakl, WooCommerce, Shopify, and server-to-server connections. For brands, Rokt Catalog for Brands delivers two growth channels from a single product feed integration: sales distribution across trusted retail partner marketplaces, and shoppable ads that drive product discovery and sales at the highest-intent moments in commerce. The platform is powered by Rokt Brain for real-time relevance and Rokt mParticle for unified customer data governance, and holds SOC 2 Type II, ISO 27001, GDPR, and CCPA certifications. Rokt Catalog supports thousands of brands and over one million SKUs across the network. Ecommerce partners use Rokt Catalog to expand third-party assortment up to 6x faster than legacy marketplace platforms, unlocking incremental GMV without inventory risk or operational overhead. DTC brands including True Classic, Anine Bing, Jonathan Adler, Mejuri, Kitsch, Jones Road, Coleman, Cozy Earth, and Peak Design use Rokt Catalog for Brands to expand retail distribution across premium partners like Macy's and Nordstrom, acquire net-new customers at high-intent moments, and scale across apparel, beauty, home, wellness, and other consumer categories. Most brands go live in days, not months, with no individual retailer negotiations, no manual onboarding per marketplace, and no ongoing catalog maintenance. **Average Rating:** 4.7/5.0 **Total Reviews:** 80 **How Do G2 Users Rate Rokt Catalog (formerly Canal)?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.7/10) - **Standalone:** 7.7/10 (Category avg: 8.3/10) - **Booking System:** 6.0/10 (Category avg: 8.1/10) - **Real-time Shipping Calculators:** 7.4/10 (Category avg: 8.4/10) **Who Is the Company Behind Rokt Catalog (formerly Canal)?** - **Seller:** [ROKT](https://www.g2.com/sellers/rokt) - **Company Website:** https://rokt.com - **Year Founded:** 2012 - **HQ Location:** New York, US - **Twitter:** @ROKT (1,134 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/rokt/ (771 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Retail, Consumer Goods - **Company Size:** 90% Small-Business, 9% Mid-Market #### What Are Rokt Catalog (formerly Canal)'s Pros and Cons? **Pros:** - Customer Support (2 reviews) - Ease of Use (2 reviews) - Branding (1 reviews) - Customization (1 reviews) - Easy Integrations (1 reviews) **Cons:** - Integration Issues (1 reviews) - Shipping Limitations (1 reviews) ### 2. [Sharetribe](https://www.g2.com/products/sharetribe/reviews) Sharetribe: Marketplace software for founders. The fastest no-code marketplace builder that extends infinitely with code. Sharetribe is the fastest no-code marketplace builder that extends infinitely with code. Cut 90% of the time and cost to build a marketplace, without trading off customizability and scalability. - Launch your marketplace in one day without coding. - Extend infinitely with code once you need it. - Grow your business to any size. We'll handle the scaling. Trusted by 1000+ marketplace founders worldwide, in more than 50 countries. For anyone who wants to build an online marketplace, no matter your technical skills. From aspiring entrepreneurs with just an idea to professional web developers who build for their customers, Sharetribe is the fastest way to build a successful marketplace business. **Average Rating:** 4.7/5.0 **Total Reviews:** 38 **How Do G2 Users Rate Sharetribe?** - **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 8.7/10) - **Standalone:** 9.6/10 (Category avg: 8.3/10) - **Booking System:** 9.0/10 (Category avg: 8.1/10) - **Real-time Shipping Calculators:** 8.3/10 (Category avg: 8.4/10) **Who Is the Company Behind Sharetribe?** - **Seller:** [Sharetribe](https://www.g2.com/sellers/sharetribe) - **Year Founded:** 2011 - **HQ Location:** Helsinki, FI - **Twitter:** @sharetribe (3,869 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2626583/ (34 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Founder - **Top Industries:** Leisure, Travel & Tourism - **Company Size:** 95% Small-Business, 5% Mid-Market ### 3. [Shipturtle](https://www.g2.com/products/shipturtle/reviews) Shipturtle helps ecommerce stores create custom Vertical Marketplaces via Brand Collaborations. We provide Amazon Seller Central – like tech for Vendors to easily list on the merchant website. Merchants across all major website platforms like Shopify / Woocommerce / Magento can integrate with Shipturtle. **Average Rating:** 4.5/5.0 **Total Reviews:** 17 **How Do G2 Users Rate Shipturtle?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.7/10) - **Standalone:** 7.9/10 (Category avg: 8.3/10) - **Booking System:** 6.1/10 (Category avg: 8.1/10) - **Real-time Shipping Calculators:** 8.9/10 (Category avg: 8.4/10) **Who Is the Company Behind Shipturtle?** - **Seller:** [Shipturtle](https://www.g2.com/sellers/shipturtle) - **Year Founded:** 2021 - **HQ Location:** Concord, US - **LinkedIn® Page:** https://www.linkedin.com/company/78607284 (48 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Retail - **Company Size:** 76% Small-Business, 6% Mid-Market ### 4. [CS-Cart Multi-Vendor](https://www.g2.com/products/cs-cart-multi-vendor/reviews) CS-Cart Multi-Vendor is a professional marketplace platform, which allows you to open an Amazon-like marketplace quickly and grow it at scale. CS-Cart comes with over 500 marketplace features, no-code design tool, open code, and over 2,000 ready add-ons and design themes. Multi-Vendor has everything you need to quickly install it and start selling: a powerful pack of marketing features, a fast and mobile-friendly storefront, excellent SEO optimization, a convenient and easy-to-use admin panel, and a mobile application for customers and sellers. It is ready for high load out of the box. Starting from 2018, user review platforms and software aggregators such as G2, Capterra, and SourceForge has rewarded the CS-Cart Multi-Vendor marketplace builder with Category Leader, Customers' Choice, Most Popular, and other awards. For now, this marketplace platform has an average user rating of 4.7 out of 5 stars on user review platforms and over 1,600 live cases of successful marketplaces. **Average Rating:** 4.8/5.0 **Total Reviews:** 62 **How Do G2 Users Rate CS-Cart Multi-Vendor?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.7/10) - **Standalone:** 9.1/10 (Category avg: 8.3/10) - **Booking System:** 7.8/10 (Category avg: 8.1/10) - **Real-time Shipping Calculators:** 8.8/10 (Category avg: 8.4/10) **Who Is the Company Behind CS-Cart Multi-Vendor?** - **Seller:** [CS-Cart](https://www.g2.com/sellers/cs-cart) - **Year Founded:** 2005 - **HQ Location:** San Diego, US - **Twitter:** @cscart (2,039 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/9221658/ (30 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO, Owner - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 89% Small-Business, 9% Mid-Market ### 5. [Trade India](https://www.g2.com/products/trade-india/reviews) GetBizOnline is an effort to help small businesses easily and affordably create website. GetBizOnline is a free tool that allows small business owners to create a simple and striking website in just a few minutes. **Average Rating:** 4.2/5.0 **Total Reviews:** 16 **How Do G2 Users Rate Trade India?** - **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 8.7/10) - **Standalone:** 8.0/10 (Category avg: 8.3/10) - **Booking System:** 8.3/10 (Category avg: 8.1/10) - **Real-time Shipping Calculators:** 8.8/10 (Category avg: 8.4/10) **Who Is the Company Behind Trade India?** - **Seller:** [Trade India](https://www.g2.com/sellers/trade-india) - **Year Founded:** 1996 - **HQ Location:** Noida, Delhi - **LinkedIn® Page:** https://www.linkedin.com/company/tradeindia/ (3,716 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 65% Small-Business, 24% Enterprise ### 6. [Anchanto Order Management](https://www.g2.com/products/anchanto-order-management/reviews) Anchanto Order Management is an enterprise multi-channel e-commerce management software. It offers a one-stop solution to run centralized order management, inventory management, and catalog management operations. Powered with more than 150 ready integrations with marketplaces, webstores, and shipping carriers around the world, Anchanto Order Management enables businesses to run seamless and successful e-commerce operations at scale. It provides the following capabilities: 1. Intelligent Order Management: All your orders, processed on a single platform 2. Multichannel Inventory Management: Every channel, in total control 3. Centralized Catalogue Management: Complete control of the purchase experience 4. Sales Management at Speed: Promotions that change with conditions **Average Rating:** 4.1/5.0 **Total Reviews:** 24 **How Do G2 Users Rate Anchanto Order Management?** - **Has the product been a good partner in doing business?:** 7.1/10 (Category avg: 8.7/10) - **Standalone:** 7.6/10 (Category avg: 8.3/10) - **Real-time Shipping Calculators:** 8.3/10 (Category avg: 8.4/10) **Who Is the Company Behind Anchanto Order Management?** - **Seller:** [Anchanto](https://www.g2.com/sellers/anchanto) - **Year Founded:** 2011 - **HQ Location:** Singapore, Singapore - **Twitter:** @anchantodotcom (331 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/anchanto (318 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Retail - **Company Size:** 63% Small-Business, 38% Mid-Market #### What Are Anchanto Order Management's Pros and Cons? **Pros:** - Easy Integrations (3 reviews) - Features (3 reviews) - Asset Management (2 reviews) - Customer Support (2 reviews) - Customizability (2 reviews) **Cons:** - Slow Performance (2 reviews) - Error Handling (1 reviews) - Limited Flexibility (1 reviews) - Slow Loading (1 reviews) - Slow Processing (1 reviews) ### 7. [Yelo](https://www.g2.com/products/yelo/reviews) Yelo is a cloud-based on-demand ordering platform where hyperlocal businesses can offer direct-to-consumer and multi-vendor services to consumers. Majority of small-medium-sized businesses lack the capabilities or expertise to build an efficient digital ordering and delivery system that meets consumers' needs today. But we specialize in providing online ordering and delivery software that various digital businesses can use to build and launch an ordering and delivery app & website so customers can order online. Yelo’s Saas platform has the following primary modules: - Ordering Suite Allow your customers to order products and services directly from your mobile app or website along with online payments, using Yelo’s white label solution. - Delivery Suite A solution that enables various online businesses to manage their delivery operations with a seamless integration to their website and app. - Customer Engagement An intelligent AI chatbot, along with a live chat option that allows businesses to directly communicate with their customers on various channels. Thus, improving customer service. Bonus: - Multi-vendor support: Offer a curated marketplace of local products and services, becoming a one-stop shop for your community. - Scalable solution: Yelo grows with you, whether you're a corner store or a local empire. **Average Rating:** 3.6/5.0 **Total Reviews:** 54 **How Do G2 Users Rate Yelo?** - **Has the product been a good partner in doing business?:** 7.3/10 (Category avg: 8.7/10) - **Standalone:** 7.3/10 (Category avg: 8.3/10) - **Booking System:** 7.5/10 (Category avg: 8.1/10) - **Real-time Shipping Calculators:** 7.8/10 (Category avg: 8.4/10) **Who Is the Company Behind Yelo?** - **Seller:** [Jungleworks](https://www.g2.com/sellers/jungleworks-78e220c0-2247-47f3-8132-6ff57f2ba0ae) - **Year Founded:** 2011 - **HQ Location:** Tampa, Florida - **Twitter:** @worksjungle (583 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/13471593/ (369 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Food & Beverages - **Company Size:** 93% Small-Business, 9% Mid-Market ### 8. [Selldone](https://www.g2.com/products/selldone/reviews) Selldone, a pioneering force in the e-commerce platform landscape, is headquartered in a vibrant tech hub, reflecting its innovative ethos. Established with a mission to streamline online business operations, Selldone has rapidly expanded its reach and impact. The company, characterized by a dedicated team of experts and a rich history in e-commerce innovation, has positioned itself as a key player for businesses looking to thrive in the digital marketplace. Selldone stands out with its revolutionary "no-plugin" approach, designed to simplify and enhance the e-commerce experience. This platform offers an all-encompassing solution that eliminates the need for multiple plugins and apps, allowing users to build and manage their online stores effortlessly. Key features include advanced inventory management, seamless integration with various payment gateways, and robust analytics tools. The platform's user-friendly, no-code interface enables businesses of all sizes to create professional, high-functioning e-commerce sites without technical expertise. The primary value of Selldone lies in its support for fast-growing companies and its scalability to handle large volumes of transactions. It's an ideal solution for businesses seeking to expand rapidly without compromising on efficiency or customer experience. Selldone's enterprise-grade system is engineered to handle millions of orders, providing a reliable foundation for businesses at scale. By automating workflows and integrating essential e-commerce functionalities into a single platform, Selldone empowers businesses to focus on growth and customer engagement, ensuring a smooth, scalable path to e-commerce success. **Average Rating:** 4.8/5.0 **Total Reviews:** 70 **How Do G2 Users Rate Selldone?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10) - **Standalone:** 10.0/10 (Category avg: 8.3/10) - **Booking System:** 6.7/10 (Category avg: 8.1/10) - **Real-time Shipping Calculators:** 7.8/10 (Category avg: 8.4/10) **Who Is the Company Behind Selldone?** - **Seller:** [Selldone](https://www.g2.com/sellers/selldone) - **Year Founded:** 2018 - **HQ Location:** Copenhagen, DK - **Twitter:** @SelldoneInc (353 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/selldone/ (4 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Founder - **Top Industries:** Apparel & Fashion, Retail - **Company Size:** 89% Small-Business, 4% Mid-Market #### What Are Selldone's Pros and Cons? **Pros:** - Ease of Use (38 reviews) - Features (33 reviews) - User Interface (23 reviews) - Customer Support (22 reviews) - Integrations (20 reviews) **Cons:** - Limited Customization (18 reviews) - Lack of Customization (12 reviews) - Limited Features (12 reviews) - Learning Curve (11 reviews) - Missing Features (11 reviews) ### 9. [Dokan Multivendor Marketplace](https://www.g2.com/products/wedevs-dokan-multivendor-marketplace/reviews) Dokan is a Multivendor Marketplace Plugin and eCommerece Solution for WordPress. **Average Rating:** 4.6/5.0 **Total Reviews:** 11 **How Do G2 Users Rate Dokan Multivendor Marketplace?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.7/10) - **Standalone:** 9.2/10 (Category avg: 8.3/10) - **Booking System:** 8.3/10 (Category avg: 8.1/10) - **Real-time Shipping Calculators:** 8.3/10 (Category avg: 8.4/10) **Who Is the Company Behind Dokan Multivendor Marketplace?** - **Seller:** [weDevs](https://www.g2.com/sellers/wedevs) - **Year Founded:** 2012 - **HQ Location:** Mirpur DOHS, Dhaka - **Twitter:** @weDevs (25,971 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2645499/ (114 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 118% Small-Business, 27% Mid-Market ### 10. [Carro](https://www.g2.com/products/carro-carro/reviews) Modernize your Dropship Program - streamline marketplace management and drive more sales. Carro transforms how retailers expand their product offerings by enabling hand-selected, brand-matched dropship partnerships. Orders are automatically routed to the supplier for fulfillment, while retailers earn a margin or commission. This allows testing new categories, boosting AOV, and expanding selection without upfront inventory. Product information, pricing, and inventory are updated automatically. Supports Shopify, WooCommerce, BigCommerce, Magento, as well as EDI and SFTP connections. These are the top 5 features of the Carro Dropship Platform - now powering Modern Dropship. - Increase revenue and AOV by cross-selling complementary products - Expand your product catalog with zero inventory investment from our vast network - Create an entirely new customer acquisition channel with lower costs - Create brand partnerships in minutes, not months or years - Bring existing suppliers over to the platform to easily manage sourcing **Average Rating:** 4.4/5.0 **Total Reviews:** 122 **How Do G2 Users Rate Carro?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.7/10) - **Standalone:** 9.2/10 (Category avg: 8.3/10) - **Booking System:** 9.4/10 (Category avg: 8.1/10) - **Real-time Shipping Calculators:** 10.0/10 (Category avg: 8.4/10) **Who Is the Company Behind Carro?** - **Seller:** [Carro](https://www.g2.com/sellers/carro) - **HQ Location:** Irvine, Ca - **Twitter:** @GetCarro (139 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/19039998 (38 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO, Founder - **Top Industries:** Retail, Consumer Goods - **Company Size:** 95% Small-Business, 5% Mid-Market ### 11. [Yo!Kart](https://www.g2.com/products/fatbit-technologies-yo-kart/reviews) Yo!Kart is a self-hosted multi-vendor marketplace software to build B2B/B2C/P2P marketplaces like Amazon, Etsy, or Alibaba. It is best suited for individuals or business owners who are looking to invest in online product-selling businesses comprising various vendors or sellers. Yo!Kart has an easy vendor management system that allows the marketplace owner to keep track of all sales credited to accounts of each vendor. It has user-centered design, ready apps, & pre-integrated APIs like Stripe Connect, ShipStation, TaxJar, etc. The platform comes with a lifetime license and 1-year free technical support that lets you have a helping hand by your side whenever required. Also, the software is fully customizable to meet the unique business needs. Yo!Kart latest version, i.e. V10.3, offers Refreshed UI & UX for satisfying experiences, Reimagined Workflows & Ease, Additional Result-Driven Features & Functionalities, New APIs Pre-integrated To Enhance Possibilities and also supports AI features. To read about latest features and pricing visit https://www.yo-kart.com/ecommerce-marketplace-software.html Schedule Free Personalized Demo: https://www.yo-kart.com/request-demo.html **Average Rating:** 4.6/5.0 **Total Reviews:** 34 **How Do G2 Users Rate Yo!Kart?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.7/10) - **Standalone:** 9.0/10 (Category avg: 8.3/10) - **Booking System:** 7.4/10 (Category avg: 8.1/10) - **Real-time Shipping Calculators:** 8.4/10 (Category avg: 8.4/10) **Who Is the Company Behind Yo!Kart?** - **Seller:** [FATbit Technologies](https://www.g2.com/sellers/fatbit-technologies) - **Year Founded:** 2004 - **HQ Location:** Mohali, Punjab - **Twitter:** @FATbit_Tech (1,567 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2793891/ (46 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Consumer Goods, Retail - **Company Size:** 89% Small-Business, 8% Mid-Market ### 12. [Rithum](https://www.g2.com/products/rithum/reviews) Rithum was born from the combined strength of e-commerce trailblazers CommerceHub and ChannelAdvisor. Operating across the globe, Rithum supports the world's leading brands and retailers with a range of 3P commerce solutions that enable business models like drop shipping, private marketplace vendor self-service, e-commission and public marketplaces, helping them to drive efficient and profitable e-commerce businesses. Rithum solutions help businesses • Acquire new consumers with greater efficiency and effectiveness. • Optimize and scale quickly by adding new channels. • Expand curated product selection quickly and easily. • Create amazing consumer experiences from the beginning of the shopping journey to the very end. **Average Rating:** 3.9/5.0 **Total Reviews:** 110 **How Do G2 Users Rate Rithum?** - **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 8.7/10) **Who Is the Company Behind Rithum?** - **Seller:** [Rithum](https://www.g2.com/sellers/rithum) - **Company Website:** https://www.rithum.com/ - **Year Founded:** 1997 - **HQ Location:** Atlanta , GA - **Twitter:** @rithumcommerce (9,724 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/rithumcommerce/ (950 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 60% Small-Business, 35% Mid-Market #### What Are Rithum's Pros and Cons? **Pros:** - Ease of Use (6 reviews) - Inventory Management (5 reviews) - Business Growth (3 reviews) - Easy Integrations (3 reviews) - Helpful (3 reviews) **Cons:** - Inventory Management (3 reviews) - Limited Customization (3 reviews) - Data Management Issues (2 reviews) - Difficult Customization (2 reviews) - Editing Difficulties (2 reviews) ### 13. [Apurple E-Commerce](https://www.g2.com/products/apurple-e-commerce/reviews) Our Digital transformation product range includes location based; white labeled Uber Apps with customizable source code for any business idea. We focus to design ready to implement products for iOS, Android and Web platform for our worldwide clientele. **Average Rating:** 4.1/5.0 **Total Reviews:** 28 **How Do G2 Users Rate Apurple E-Commerce?** - **Has the product been a good partner in doing business?:** 7.4/10 (Category avg: 8.7/10) - **Standalone:** 8.3/10 (Category avg: 8.3/10) - **Booking System:** 9.1/10 (Category avg: 8.1/10) - **Real-time Shipping Calculators:** 9.3/10 (Category avg: 8.4/10) **Who Is the Company Behind Apurple E-Commerce?** - **Seller:** [aPurple](https://www.g2.com/sellers/apurple) - **Year Founded:** 2018 - **HQ Location:** Ahmedabad, Gujarat - **Twitter:** @apurpleofficial (1,332 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/apurple/ (5 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 86% Small-Business, 14% Mid-Market ### 14. [Acq.to](https://www.g2.com/products/acq-to/reviews) Acq is designed to create e-shops. The principle of working is extremely simple! Using a plain constructor, you create your own e-shop under your brand and domain. Product builder You can build an attractive selling page listing all products you want to offer to clients. In order to launch your new online selling business, you should add at least one product to your offer. It can be done with the use of the product builder. You need just specify a product name and write an attractive description. If you want, you can give your clients more information about a product and add wider marketing description. After that, you can make some customizations and let your clients choose variations of a product and addons. Be aware that all product variations are not price related. You can let your clients choose, for example, a color of a specific product in case of variations or offer additional accessories in case of addons. Later, you will need to define a price for your product, upload an attractive photo and add if you want a category in order to make navigation on the page easier for your clients. Basically that's it and you are ready to go! Immediately after entering your page, clients will see all available products and can buy anything they want. Marketing Our system offers a set of unique marketing options which can help you to attract new customers to your online store. First of all, you can create beautiful marketing banners which will immediately gain the attention of a visitor. In order to make your page much more attractive, you can place your own logo and favicon, as well as you can inform your clients about current discounts and promotions using popup feature. Delivery Complete the order by delivering the required product to the client or giving him the opportunity to pick up the product himself and get paid. The platform gives you a straightforward and effective delivery control system. Deliveries can be carried out either through personal pickup or delivery to a specific address. Anyone browsing your offer page can quickly and easily check whether you deliver to their place. You can set free or single price delivery for your clients or choose a more advanced way. Payment Also, you have a wide choice of payment methods that you can provide to your customers including payment by cash, card upon delivery and different online payment methods: Paypal, Square, Paylane, Dotpay, Stripe, Przelewy24. Private mode Our system allows you to work in a private mode. Each customer who wants to take advantage of your offer will have to register with your store first. Customers will have access to your offer after obtaining the appropriate verification. A private store can be very useful in certain situations: when your offer is directed only to a specific group of people, when you run closed auctions or if you want to offer a subscription for products. Affiliates Thanks to the affiliate program integrated to the system, you can include other entities in the promotion of your restaurant. By adding a partner, you generate a special link that can be passed to potential customers by your partners. The system counts the number of customers and calculates the commission on completed orders. By adding an affiliate link, you can define the commission value and the time for the commission arrangements to remain in force. After the indicated time, commissions will no longer be charged. Mobile APP Make your online selling business even more flexible and use the mobile application in order to process orders from your clients. Get an order list, check order details and navigate to the client's location with the help of built-in map. Manage your existing products and create new ones. Add custom orders when a client calls you by phone, see all orders on the map and many more with our friendly mobile application. So, build and configure the system as you need! **Average Rating:** 4.6/5.0 **Total Reviews:** 43 **How Do G2 Users Rate Acq.to?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.7/10) - **Standalone:** 8.9/10 (Category avg: 8.3/10) - **Booking System:** 9.1/10 (Category avg: 8.1/10) - **Real-time Shipping Calculators:** 9.3/10 (Category avg: 8.4/10) **Who Is the Company Behind Acq.to?** - **Seller:** [Getreve Ltd.](https://www.g2.com/sellers/getreve-ltd-1e673878-5e66-40b2-a443-08f3a2457f5d) - **Year Founded:** 2020 - **HQ Location:** London, GB - **LinkedIn® Page:** https://www.linkedin.com/company/getreve/about (2 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software Engineer - **Top Industries:** Marketing and Advertising, Apparel & Fashion - **Company Size:** 72% Small-Business, 26% Mid-Market ### 15. [Purchase Commerce](https://www.g2.com/products/infinijith-apps-technologies-pvt-ltd-purchase-commerce/reviews) Purchase Commerce is an Ecommerce Shopping Cart Software that’s enriched by top-notch frameworks - Angular7 and Node / Express Framework. Our ecommerce platform is lightweight, flexible, adaptable and scalable. It could evolve with the needs of the booming ecommerce industry. Purchase Commerce’s loosely coupled feature enables the platform to adapt both the "workload increase" as well as "workload decrease" by "provisioning and de-provisioning" resources in an autonomic manner. Thus, it is designed for businesses of all sizes from startups to large-sized enterprises. Purchase Commerce is the leading ecommerce shopping cart platform provider across the globe. The entrepreneur can use this ecommerce software to design, setup and manage their online stores across multiple channels which include web, mobile, PWA (Progressive Web App), Social Media, etc. This multivendor ecommerce platform is a perfect operating system to manage all of your marketplace needs. Our Products: Single Vendor Ecommerce Software - https://bit.ly/38Z0zD3 Multivendor Marketplace Software - https://bit.ly/2QfWVMk **Average Rating:** 4.3/5.0 **Total Reviews:** 22 **How Do G2 Users Rate Purchase Commerce?** - **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 8.7/10) - **Standalone:** 7.3/10 (Category avg: 8.3/10) - **Booking System:** 8.7/10 (Category avg: 8.1/10) - **Real-time Shipping Calculators:** 8.3/10 (Category avg: 8.4/10) **Who Is the Company Behind Purchase Commerce?** - **Seller:** [Infinijith Apps & Technologies Pvt Ltd](https://www.g2.com/sellers/infinijith-apps-technologies-pvt-ltd) - **Year Founded:** 2014 - **HQ Location:** Coimbatore, TamilNadu - **Twitter:** @PurchaseCommerc (606 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/purchase-commerce/ (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 64% Small-Business, 23% Enterprise ### 16. [ShopX](https://www.g2.com/products/shopx/reviews) ShopX is a first-of-its-kind ecommerce platform built specifically for hyperlocal businesses to sell online. We focus on bringing all the tools you need to start, manage and scale your online store, empowering your business to connect with your audience better and grow bigger. We’ve helped big brands and home-grown stores alike in establishing their hyperlocal business. From creating innovative hyperlocal marketplaces to creating a hyperlocal ecommerce store for brands, we have helped businesses across multiple verticals such as food & beverage, groceries, retail, healthcare and more. Our parent company is MoveX Inc. **Average Rating:** 4.3/5.0 **Total Reviews:** 41 **How Do G2 Users Rate ShopX?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10) - **Standalone:** 8.7/10 (Category avg: 8.3/10) - **Booking System:** 8.3/10 (Category avg: 8.1/10) - **Real-time Shipping Calculators:** 8.3/10 (Category avg: 8.4/10) **Who Is the Company Behind ShopX?** - **Seller:** [Naresh Kumar](https://www.g2.com/sellers/naresh-kumar) - **HQ Location:** San Ramon, CA - **Twitter:** @ShopX16 (33 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 68% Small-Business, 20% Mid-Market ### 17. [Genstore](https://www.g2.com/products/genstore/reviews) Genstore is a multi-vendor eCommerce marketplace software. **Average Rating:** 4.3/5.0 **Total Reviews:** 11 **How Do G2 Users Rate Genstore?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10) - **Standalone:** 7.8/10 (Category avg: 8.3/10) - **Booking System:** 8.9/10 (Category avg: 8.1/10) - **Real-time Shipping Calculators:** 8.3/10 (Category avg: 8.4/10) **Who Is the Company Behind Genstore?** - **Seller:** [ShopyGen](https://www.g2.com/sellers/shopygen) - **Year Founded:** 2017 - **HQ Location:** Wattana, Bangkok - **Twitter:** @ShopyGen (373 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/shopygen/ (3 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 91% Small-Business, 9% Enterprise ### 18. [Purchase Commerce](https://www.g2.com/products/purchase-commerce/reviews) Purchase Commerce is a Single Page Shopping Cart Application that’s enriched by top-notch frameworks - Angular7 and Node / Express Framework. The platform is lightweight, flexible, adaptable and scalable. It could evolve with the needs of the booming ecommerce industry. Purchase Commerce’s loosely coupled feature enables the platform to adapt both the "workload increase" as well as "workload decrease" by "provisioning and deprovisioning" resources in an autonomic manner. Thus, it is designed for businesses of all sizes from startups to large-sized enterprises. Its easy-to-use administration page is built with Node / Express Framework that gives you full control of overall management. Also, with its responsive design, the website can be displayed perfectly across a broad range of end-user devices and screen resolutions for easy ordering and checking out process. **Average Rating:** 4.3/5.0 **Total Reviews:** 11 **How Do G2 Users Rate Purchase Commerce?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10) - **Standalone:** 7.5/10 (Category avg: 8.3/10) - **Real-time Shipping Calculators:** 6.7/10 (Category avg: 8.4/10) **Who Is the Company Behind Purchase Commerce?** - **Seller:** [Infinijith Apps & Technologies Pvt Ltd](https://www.g2.com/sellers/infinijith-apps-technologies-pvt-ltd) - **Year Founded:** 2014 - **HQ Location:** Coimbatore, TamilNadu - **Twitter:** @PurchaseCommerc (606 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/purchase-commerce/ (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 91% Small-Business, 9% Mid-Market ## What Is Marketplace Software? [E-Commerce Software](https://www.g2.com/categories/e-commerce) ## What Software Categories Are Similar to Marketplace Software? - [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms) - [Drop Shipping Software](https://www.g2.com/categories/drop-shipping) --- ## How Do You Choose the Right Marketplace Software? ### What You Should Know About Marketplace Software ### What is Marketplace Software? Marketplace software, also called multi-vendor digital marketplaces or e-commerce marketplaces, is a type of e-commerce software that allows companies to create their marketplaces, sell their merchandise, and attracts multiple merchants, resellers, and partners who sell products and services. The marketplace owner does not need to maintain an inventory of the reseller's products but rather the marketplace infrastructure itself, ensuring that other businesses are using it. As a result of hosting multiple merchants, it’s likely to need to have a robust support network in case any of those merchants have a problem somewhere along the line. Customers with platform issues will likely also reach out, so having both front-end and back-end support will be necessary. #### What Types of Marketplace Software Exist? Based on user preferences, there are generally two types of marketplace software available for users, as mentioned below: **Cloud software** Cloud-based marketplace software help build the marketplace website through a user interface without coding knowledge or developer’s need. These type of software are the easiest and quickest way to launch marketplaces and are generally cloud-based, and doesn’t need any third-party hosting. **On-premises software** In contrast to the no-code cloud-based marketplace software, on-premises software is hosted on the owner’s or vendor’s server and is generally open-source software that allows customization. While on-premises software allows a wide range of feature addition, it is more expensive than the no-code cloud or hosted server models. ### What are the Common Features of Marketplace Software? The following are some core features within marketplace software that can help users in many ways: **Administration:** Managing the marketplace should be smooth and comprehensive. Marketplace administration provides marketplace operators complete control of the marketplace, which includes website management, managing buyer and vendor relationships, marketplace design configuration, API management and maintenance, staying compliant with security standards, and using analytics to monitor business-critical KPIs. **Payments and subscriptions:** It allows marketplace operators to set different payment solutions like a credit card, cash on delivery, mobile wallets, buy now pay later (BNPL), etc., for customers. Merchants can also select payment models like one-time memberships, monthly or annual subscriptions, etc., for selling products and services. It must provide functionalities to manage and monitor transaction processes between buyers, vendors, and the marketplace owner and support multiple currencies. **Vendor management:** Vendor management capabilities offer marketplace operators complete control over the vendor onboarding, management, and administration of marketplace vendors. It helps manage vendor relationships through permissions management and customizable dashboards to gain insight into vendor operations. Vendor management functionality also helps vendors and merchants manage their store, product price, promotions, and catalog for the buyers and customers. **Warehousing, shipping, and return management:** Marketplace software must offer marketplace operators multiple shipping solutions like drop-shipping, centralized shipping, free shipping, or a combination. Marketplace owners can choose the one that suits their business the most. It also helps manage inventory across multiple locations and warehouses, order routing and fulfillment, and integrates with return management solutions for easy return.  **Order management:** A functionality to manage order fulfillment is a must have in marketplace software. Customers ordering from marketplaces can get an email notification, see their order status, track their order, and get invoices on successful payment. Additionally, vendors also get to know if customers have abandoned carts and work on eliminating bottlenecks at the product level to improve the overall shopping experience. **Catalog management:** If a seller has thousands of products, filling up product details for each is time consuming. Marketplace software also offers features of catalog management to edit or update product information in bulk. It also syncs product feed with other marketplaces like google shopping which offer price comparison services and makes sure the product details are accurately reflected. **Marketing capabilities:** Marketing capabilities of marketplace software help not only in promoting the business but also give a boost to the merchant’s sales. Marketplaces are often SEO-optimized, and host product reviews software, seller ratings, advertisements, and loyalty programs that help customers discover marketplaces and sellers. ### What are the Benefits of Marketplace Software? **Streamline store management:** It’s easy and hassle-free work to manage an online store using marketplace software. Marketplace software comes with many pre-built features and functionalities like a storefront, shopping cart, catalog management, payment gateway, etc., for the ease of use of resellers. **Simplifies marketplace development:** Marketplace owners managing marketplaces don’t have to worry about inventory management but are responsible for processing transactions. They just have to ensure businesses use it to their full potential. Marketplace owners invest in marketplace development and create monetized value-added services for resellers for profitability.  **Target a larger audience:** It provides a holistic opportunity for business owners, resellers, and end users. Resellers can reach a larger audience, and customers can compare many brands under one platform. It also helps in brand promotions and advocates for brand protection under the marketplace platform. ### Who Uses Marketplace Software? **Small businesses:** Small businesses venturing into starting the marketplace with few vendors and SKUs might benefit from marketplace software. **Mid-market companies:** Mid-market companies with some e-commerce infrastructure or e-retail business that want to shift their business to a multi-vendor marketplace model to enhance their business offering can use the software. **Enterprises:** Large organizations that have already attained growth and want to enhance their existing vendor relationships and bring them under more sophisticated commerce infrastructure and scale business. #### Software Related to Marketplace Software Related solutions that can be used together with marketplace software include: [E-commerce platforms](https://www.g2.com/categories/e-commerce-platforms) **:** E-commerce platforms function very similarly to marketplace software, except they only feature a single merchant rather than a variety. [E-commerce personalization software](https://www.g2.com/categories/e-commerce-personalization) **:** E-commerce personalization software provides the tools to create personalized experiences for each customer. This often includes product recommendations based on viewing and purchasing history, as well as custom messaging for returning customers. [Payment gateways](https://www.g2.com/categories/payment-gateways) **:** Payment gateway software provides a means for customers to input their credit card information to make a payment securely. Payment gateways often use a variety of payment processors, so merchants can choose which processors they prefer to work with. ### Challenges with Marketplace Software Software solutions can come with their own set of challenges.  **Selection and implementation:** Selecting the right marketplace software isn’t an easy task. Users often choose one size fits all solutions, which may not have all the necessary features. Also, it is often confusing to select and implement the right plugins and features for different types of vendors.  **Time consuming:** Building a marketplace is a massive undertaking and requires constant attention. While marketplace software provides standard features to create marketplaces, these may not be sufficient when unforeseen issues arise during building and testing. **Expensive:** Opting for an advanced level of marketplace software is quite expensive. Small and medium-sized enterprises often want comprehensive marketplace software but find it difficult to pay for the add-on features as they often add up to the cost of the marketplace software itself. ### Which Companies Should Buy Marketplace Software?  Multiple businesses across industries can use marketplace software to launch multi-vendor marketplaces. Here’re some common examples of companies that can buy this software: **Retail:** Any type of company that is into retail or wholesale business and wants to scale business in the e-commerce industry can launch marketplaces with the help of marketplace software. For example, Amazon, eBay, Target, Walmart, etc. **Software:** Software vendors can use this software to launch marketplaces that help encourage other software vendors to list their products and do business on a single intuitive platform. For example, G2, Trustpilot, Trustradius, etc. **Services:** Any services-based company across industries like construction, home-furnishing, interior designing, website development, and advertising agencies can create a service marketplace to bring all types of service providers under one platform. ### How to Buy Marketplace Software #### Requirements Gathering (RFI/RFP) for Marketplace Software Requirement gathering ensures that the software has all the features a business needs. It helps to understand the right tools required to perform critical task processes without wasting time figuring out how to do it. It also helps to ask critical questions about the need for the software. For example, marketplace software helps build multi-vendor marketplaces. Still, the buyer should also know the size of the business, how many vendors can be onboarded with each basic, intermediate, and advanced plan, and what amount of SKUs the marketplace can handle. #### Compare Marketplace Software  Products **Create a long list** A long list helps refine software products with must-have marketplace software features such as product listings, vendor listings, marketplace administration, landing page creation, payments, and shipping features, order management features, etc. Buyers can add software based on no-code or on-premises standalone software or marketplace add-ons. Some other things to consider while creating a long list could be the product's popularity, the price offered for product add-ons, schemes for upgrading, and 24/7 customer service support. **Create a short list** A short list narrows down the long list of buyers and helps them make a constructive decision on which software to opt for. Short lists are more specific to the exact need of the buyer, mapped with the features offered by the product. For example, buyers looking for no-code marketplace software must not keep on-premises solutions on the short list. **Conduct demos** Demos are an essential part of the entire software implementation process. It ensures that the marketplace software runs smoothly and is compatible with the existing business system. It allows buyers to ask questions about the software's features and ensures the software vendor is entirely transparent about the product offerings. #### Selection of Marketplace Software **Choose a selection team** A team comprised of in-house IT personnel, project managers, heads of departments, e-commerce experts, and end users must be part of the selection process. Along with senior management, this selection team is responsible for selecting the right software and checking the entire marketplace software onboarding process. Buyers can also outsource technical consultants with domain-specific expertise to give constructive recommendations and suggestions in this process. **Negotiation** To successfully negotiate, the buyer must carefully analyze the final offering provided by two or more marketplace software vendors. There are chances that vendors might offer similar software with similar features. In this case, the only differentiator may be the price provided by the vendor. The deciding factor during final selection in case of similar pricing might depend on product add-ons, unique customization, customer support post-implementation, etc. **Final decision** In most cases, the senior management or head of the department decides to select the software after carefully going through all the documented insights provided by the team during the product testing process. It is also essential to investigate all the vendor's terms and conditions beforehand to avoid any last-minute confusion. ### Marketplace Software Trends **Digital wallet integration** Integrating a variety of payment methods provides flexibility for both customers and merchants. By allowing both parties to pay and accept payments from various digital wallets, mobile payment apps, and other payment options, a wider variety of customers and merchants can participate. **Artificial intelligence** Artificial intelligence and machine learning power much of the personalization now available to e-commerce stores and marketplaces. Artificial intelligence can also power dynamic pricing, which automatically adjusts the pricing of items based on competitor prices and other information.