Best Brand Protection Software
Brand protection software allows companies to manage their online information related to products and services. It helps to safeguard the brand from any form of abuse, such as scams, violations, counterfeits, and infringements. This software is beneficial for companies that sell products through digital channels, where controlling large amounts of product and brand information is challenging.
Brand protection software monitors multiple digital channels, from search engines like Google, the company’s retail websites, and online retailers like Amazon and eBay to social media accounts. This software helps identify potential violations at different stages and ensures these threats are taken down before they can reach customers. It also safeguards brand reputation by enforcing brand policies and reviewing them regularly to stay current as per changing standards.
A standalone product, brand protection software can integrate with retail pricing software or e-commerce platforms. Integration with a product information management (PIM) system is also important to provide product and pricing details.
To qualify for inclusion in the Brand Protection category, a product must:
Best Brand Protection Software At A Glance
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- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Cyberint, the Impactful Intelligence company, reduces risk by helping organizations detect and mitigate external cyber threats before they have an adverse impact. The Cyberint Argos platform’s patente
- Security Threat Analyst
- Banking
- Financial Services
- 69% Enterprise
- 20% Mid-Market
1,834 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
ZeroFox is the architect of the world’s first unified end-to-end external cybersecurity platform. We empower security teams to regain the advantage against emergent threats by providing unprecedented
- Financial Services
- 47% Mid-Market
- 35% Enterprise
5,297 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Doppel is all about one thing: stopping cyber threats that target people. We use AI to detect and block social engineering attacks—those crafty tricks designed to make your team give up critical info.
- Information Technology and Services
- Financial Services
- 50% Mid-Market
- 43% Small-Business
- Overview
- User Satisfaction
- Seller Details
Digital Risk Protection by Group-IB is an AI-driven digital risk identification and mitigation platform that leverages advanced technologies to detect the illegitimate use of logos, trademarks, conten
- Banking
- Financial Services
- 65% Enterprise
- 18% Mid-Market
8,454 Twitter followers
- Overview
- User Satisfaction
- Seller Details
MarqVision is an advanced online brand protection solution designed to assist brands in identifying and eliminating counterfeits, pirated content, and impersonation attacks. We actively detect illicit
- 44% Small-Business
- 44% Mid-Market
276 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
SOCRadar is an Extended Threat Intelligence (XTI) SaaS platform that combines External Attack Surface Management (EASM), Digital Risk Protection Services (DRPS), and Cyber Threat Intelligence (CTI). S
- Financial Services
- 57% Enterprise
- 39% Mid-Market
4,720 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Prisync is a competitor price tracking software for e-commerce companies of all sizes. The software lets you track competitor data such as product prices, price history, stock information, and more. I
- CEO
- Owner
- Retail
- Consumer Goods
- 64% Small-Business
- 30% Mid-Market
2,392 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Adthena is an AI-driven search intelligence platform that provides competitive analysis, actionable insights, and a team of experts to help brands, marketers, and agencies optimize their search market
- Marketing and Advertising
- Retail
- 34% Mid-Market
- 32% Enterprise
1,126 Twitter followers
- Overview
- User Satisfaction
- Seller Details
The basics of digital marketing aren’t that complicated. Consumers want to interact with brands they can trust. Brands want to earn consumers’ trust. But when a brand is distributed across various mar
- 44% Mid-Market
- 33% Enterprise
1,115 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Fortra's PhishLabs is a cyber threat intelligence company that delivers Digital Risk Protection through curated threat intelligence and complete mitigation. PhishLabs provides brand impersonation, acc
- Computer & Network Security
- Computer Software
- 41% Mid-Market
- 33% Small-Business
2,407 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Price2Spy is one of the global pioneering pricing software offering the full scope of features from gathering product pricing and additional product data to automated repricing mechanisms, along with
- Retail
- Consumer Electronics
- 75% Small-Business
- 19% Mid-Market
563 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Red Points is the world’s most widely used solution against counterfeits, brand impersonation, and piracy. Over 1,300 organizations trust Red Points’ platform to protect their consumers across all dig
- Consumer Goods
- 48% Small-Business
- 35% Mid-Market
4,019 Twitter followers
- Overview
- User Satisfaction
- Seller Details
BrandMonitor is a brand protection firm which protects your brand's revenue from counterfeit offers, gray market sales, and unauthorized usage of copyrighted images. Our AI-based algorithm and human i
- 45% Mid-Market
- 45% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Wiser Solutions® is the global leader in Commerce Execution SaaS products. Our Commerce Execution Suite provides brands, retailers, brokers, and distributors with the intelligence needed to make bette
- Retail
- Consumer Goods
- 45% Small-Business
- 34% Mid-Market
776 Twitter followers
- Overview
- User Satisfaction
- Seller Details
DataWeave is a SaaS-based digital commerce enablement platform providing digital shelf analytics and dynamic pricing solutions for global consumer brands and retailers. The company’s digital commerce
- Retail
- Consumer Goods
- 47% Enterprise
- 36% Mid-Market
1,044 Twitter followers
Learn More About Brand Protection Software
What is Brand Protection Software?
Brand protection software is designed to safeguard brand identity, intellectual property, and online reputation. It monitors a company’s brand presence and identifies any form of brand abuse or infringement, counterfeiting, unauthorized use of digital assets, and online threats.
E-commerce websites and marketplace platforms turn to brand protection software to confirm that their brand and products keep their integrity when they appear on a third-party or a partner’s website. It also compels resellers to comply with brand policies and adhere to governmental rules and regulations before selling on any form of digital channel.
What are the Common Features of Brand Protection Solutions?
Brand protection software varies across providers, but they share some core features that users find valuable in different ways:
Brand monitoring: Brand protection software scans the internet to find each mention of a brand’s name. It identifies instances of brand misuse, unauthorized sellers, counterfeit products, and reputation issues on social media platforms, websites, marketplaces, search engines, or mobile apps.
Counterfeit detection: This software uses advanced algorithms and machine learning techniques to track counterfeit products. It captures duplicate images, content, logos, listing, and fake social media profiles associated with the company.
Enforcement and execution: Brand protection software removes the fake listing of unauthorized resellers and geo-restricts sales of key products from counterfeiters. It also sends legal notices to illicit sellers to take down all compromised listings within a stipulated time.
Analytics and reporting: Businesses use this functionality to gather comprehensive reports, analytics, and actionable insights on brand protection activities. It measures the effectiveness of its work, tracks key metrics as they happen, and makes informed decisions.
What are the Benefits of Brand Protection Software?
Companies want control over the way the public perceives them, but they need help beyond human assistance, which they can find in brand protection software. Here are a few more key benefits of these platforms.
24/7 monitoring: Brand protection software can monitor fraudulent activities on the internet around the clock. Users can rest assured that their brand is being protected even when they’re not actively keeping track by themselves.
Automated enforcement: This software can automate action against all brand impersonations. It takes the burden off of teams so they get to focus on other aspects of their work.
Brand guidelines adherence: Brand protection solutions enforce brand guidelines and standards across various channels, ensuring consistent brand identity across platforms and strengthening brand recognition.
Customer trust and loyalty: By actively protecting their brand from infringement, businesses demonstrate their commitment to customer safety, authenticity, and quality. This fosters trust and client satisfaction.
Who Uses Brand Protection Software?
Businesses across various industries rely on brand protection software, but the following are examples of fields that need it the most.
Brand owners: Businesses that own and sell well-established brands online use brand protection software to protect their brands against trademark tampering and intellectual property (IP) violations. This includes businesses from sectors such as consumer goods, fashion, luxury brands, technology, pharmaceuticals, and entertainment.
E-commerce and online marketplace platforms: Amazon, eBay, and other major businesses use this software to detect and prevent the sale of counterfeit products from unauthorized sellers on their platforms. It protects their reputation and maintains trust.
IP law firms and enforcement agencies: Intellectual property law firms and brand enforcement agencies use this software to monitor and detect trademark infringements, counterfeit products, and unauthorized use of intellectual property as a part of their client's online brand protection strategies.
Software Related to Brand Protection Software
Online Reputation Management (ORM) Software: With this tool, businesses can track mentions, reviews, or social media conversations related to their brand, products, or services. ORM software manages the online brand reputation by tracking both positive and negative feedback.
Challenges with Brand Protection Software
Brand protection software offers numerous benefits, but some challenges are still inevitable.
Technical threats: Brand protection software uses advanced algorithms and artificial intelligence to discover brand abuse. However, an algorithm can go wrong and accidentally flag legitimate sellers. This can result in unintended damage to authorized brand names and sellers.
Untracked threats: New platforms, marketplaces, and social media channels are launching every day. Brand protection solutions with limited coverage might not be able to keep pace with potential threats online. This could result in harm to the brand's reputation.
Evolving threats: Counterfeiters and infringers leverage evolving techniques to bypass detection. Brand protection tools based on traditional anti-counterfeiting technology might have a hard time detecting possible threats.
How to Buy Brand Protection Software
Requirements Gathering (RFI/RFP) for Brand Protection Software
In order to stay up to date with the growing need of protecting brands online, it's important for buyers to choose the right software solution that fits their needs. The requirement gathering process helps them understand the specifications of brand protection software tools and whether they are appropriate for their business. Asking a few critical questions can reveal valuable information to buyers.
Once the requirements are shortlisted, the buyer can prepare a request for information (RFI) or a request for proposal (RFP) mentioning all the requirements. Post that, the proposal can be shared with the software vendors to gather information and evaluate their solutions.
Compare Brand Protection Software Products
Create a long list
An initial list is the stage at which a company determines the features its brand protection software must have. These include social media, brand, and domain monitoring, along with smart protection, enforcement, analytics, and reporting. Buyers can add software based on standalone tools, add-ons, or APIs. Some other things to consider are the product's popularity, the price of product add-ons, schemes for upgrading, and customer service availability.
Create a short list
A short list narrows down the long list of software vendors and helps them make a constructive decision on which software to opt for. Short lists are more specific. For example, brand protection software offers different packages based on the number of keywords to monitor or the number of search engines to cover.
Conduct demos
Demos are an essential part of the software implementation process that shows the potential buyer that the tool runs smoothly and integrates easily with the existing business system such as marketplace, e-commerce, and social media platforms. Buyers get a chance to ask questions about the software's features and evaluate whether the vendor is entirely transparent about its product.
Selection of Brand Protection Software
Choose a selection team
A team of in-house IT personnel, project managers, heads of departments, e-commerce experts, and end users should be part of the selection process. Along with senior management, this group is responsible for picking the best software and handling the entire onboarding process. Buyers can also outsource technical consultants with domain-specific expertise to get constructive recommendations and suggestions.
Negotiation
To successfully negotiate, the buyer analyzes the final offer from two or more brand protection software vendors. Chances are that vendors might offer similar software with similar features. In this case, the only differentiator may be the price. If the price is in the same range, the deciding factor might depend on product add-ons, unique customization, or customer support.
Final decision
After the vital step of investigating all the vendor's terms and conditions to avoid any last-minute confusion, usually senior management decides on the software after carefully examining the documented insights provided by the team during the testing process.
