Best E-Commerce Analytics Software

SS
Researched and written by Subhransu Sahu

E-commerce analytics software tracks the performance of online retailers. This type of software helps companies identify its most- and least-performant products, monitor buyer and consumer behavior, and determine which issues impact the business. E-commerce analytics tools are commonly used by e-commerce professionals to improve both sales and the customer experience, but can also be used by inventory managers for fulfillment and by accountants to track costs and profitability.

While most e-commerce platforms provide reporting and analytics features, e-commerce analytics software is usually delivered as a standalone solution. Some analytics software providers include features for e-commerce in their offerings. Since generic analytics software isn't always a good alternative to e-commerce analytics, these types of products are not included in this category.

To qualify for inclusion in the E-Commerce Analytics category, a product must:

Provide KPIs and analytics that are specific to e-commerce
Integrate with e-commerce software out of the box or through APIs
Deliver dashboards that display e-commerce KPIs and analytics
Analyze e-commerce sales on multiple channels
Utilize web analytics to monitor user behavior
Track the performance of campaigns and promotions

Best E-Commerce Analytics Software At A Glance

Leader:
Glassbox
Glassbox
Highest Performer:
CustomerLabs 1PD Ops Platform
CustomerLabs 1PD Ops Platform
Best Contender:
Flipkart Commerce Cloud Selection Manager
Flipkart Commerce Cloud Selection Manager
Most Niche:
Etail Solutions
Etail Solutions
Most Trending:
edrone
edrone
Show LessShow More
Best Contender:
Flipkart Commerce Cloud Selection Manager
Flipkart Commerce Cloud Selection Manager
Most Niche:
Etail Solutions
Etail Solutions
Most Trending:
edrone
edrone

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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233 Listings in E-Commerce Analytics Available
Glassbox
(779)4.9 out of 5
Optimized for quick response
1st Easiest To Use in E-Commerce Analytics software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Glassbox is the premier provider of AI-fueled customer intelligence solutions, working with the world’s smartest digital brands to revolutionize the way companies engage and connect with their custome

    Users
    • Digital Analyst
    • Product Manager
    Industries
    • Financial Services
    • Insurance
    Market Segment
    • 78% Enterprise
    • 17% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Glassbox Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    241
    Session Replay
    217
    Insights
    204
    Customer Understanding
    162
    Helpful
    160
    Cons
    Session Issues
    84
    Session Management
    77
    Not Intuitive
    75
    Learning Curve
    68
    Missing Features
    68
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Glassbox features and usability ratings that predict user satisfaction
    9.9
    Has the product been a good partner in doing business?
    Average: 9.1
    10.0
    Reports
    Average: 8.6
    10.0
    Campaign Tracking
    Average: 8.2
    10.0
    Web Analytics
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Glassbox
    Company Website
    Year Founded
    2010
    HQ Location
    London
    Twitter
    @GlassboxDigital
    1,869 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    295 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Glassbox is the premier provider of AI-fueled customer intelligence solutions, working with the world’s smartest digital brands to revolutionize the way companies engage and connect with their custome

Users
  • Digital Analyst
  • Product Manager
Industries
  • Financial Services
  • Insurance
Market Segment
  • 78% Enterprise
  • 17% Mid-Market
Glassbox Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
241
Session Replay
217
Insights
204
Customer Understanding
162
Helpful
160
Cons
Session Issues
84
Session Management
77
Not Intuitive
75
Learning Curve
68
Missing Features
68
Glassbox features and usability ratings that predict user satisfaction
9.9
Has the product been a good partner in doing business?
Average: 9.1
10.0
Reports
Average: 8.6
10.0
Campaign Tracking
Average: 8.2
10.0
Web Analytics
Average: 8.6
Seller Details
Seller
Glassbox
Company Website
Year Founded
2010
HQ Location
London
Twitter
@GlassboxDigital
1,869 Twitter followers
LinkedIn® Page
www.linkedin.com
295 employees on LinkedIn®
Get a quote
Stackline
(214)4.4 out of 5
Optimized for quick response
7th Easiest To Use in E-Commerce Analytics software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    On a mission to fuel the future of commerce by bringing brands and customers closer together, Stackline is the first full-funnel connected commerce platform for the world’s most innovative brands.

    Users
    No information available
    Industries
    • Consumer Goods
    • Consumer Electronics
    Market Segment
    • 47% Mid-Market
    • 34% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Stackline Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    73
    Data Analysis
    57
    Insights
    55
    Data Comprehensiveness
    39
    Competitive Analysis
    36
    Cons
    Data Inaccuracy
    45
    Data Management Issues
    39
    Poor Categorization
    27
    Limitations
    20
    Difficult Learning
    15
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Stackline features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 9.1
    8.6
    Reports
    Average: 8.6
    7.6
    Campaign Tracking
    Average: 8.2
    8.1
    Web Analytics
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Stackline
    Company Website
    Year Founded
    2014
    HQ Location
    Seattle, US
    Twitter
    @StacklineHQ
    1,943 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    266 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

On a mission to fuel the future of commerce by bringing brands and customers closer together, Stackline is the first full-funnel connected commerce platform for the world’s most innovative brands.

Users
No information available
Industries
  • Consumer Goods
  • Consumer Electronics
Market Segment
  • 47% Mid-Market
  • 34% Enterprise
Stackline Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
73
Data Analysis
57
Insights
55
Data Comprehensiveness
39
Competitive Analysis
36
Cons
Data Inaccuracy
45
Data Management Issues
39
Poor Categorization
27
Limitations
20
Difficult Learning
15
Stackline features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.1
8.6
Reports
Average: 8.6
7.6
Campaign Tracking
Average: 8.2
8.1
Web Analytics
Average: 8.6
Seller Details
Seller
Stackline
Company Website
Year Founded
2014
HQ Location
Seattle, US
Twitter
@StacklineHQ
1,943 Twitter followers
LinkedIn® Page
www.linkedin.com
266 employees on LinkedIn®
Get a quote

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edrone
(241)4.8 out of 5
2nd Easiest To Use in E-Commerce Analytics software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    edrone is a CRM and Marketing Automation system designed specifically for online stores. Our mission is to create and provide e-commerce companies with cutting-edge technologies, such as Voice Commerc

    Users
    • CEO
    • Owner
    Industries
    • Apparel & Fashion
    • Retail
    Market Segment
    • 73% Small-Business
    • 26% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • edrone Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    43
    Ease of Use
    40
    Helpful
    29
    Intuitive
    21
    Automation
    18
    Cons
    Learning Curve
    8
    Missing Features
    7
    Limited Features
    6
    Not Intuitive
    6
    Difficult Setup
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • edrone features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.1
    9.2
    Reports
    Average: 8.6
    9.1
    Campaign Tracking
    Average: 8.2
    9.1
    Web Analytics
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    edrone
    Year Founded
    2016
    HQ Location
    Krakow, Małopolska
    Twitter
    @edrone_me
    1,541 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    239 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

edrone is a CRM and Marketing Automation system designed specifically for online stores. Our mission is to create and provide e-commerce companies with cutting-edge technologies, such as Voice Commerc

Users
  • CEO
  • Owner
Industries
  • Apparel & Fashion
  • Retail
Market Segment
  • 73% Small-Business
  • 26% Mid-Market
edrone Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
43
Ease of Use
40
Helpful
29
Intuitive
21
Automation
18
Cons
Learning Curve
8
Missing Features
7
Limited Features
6
Not Intuitive
6
Difficult Setup
5
edrone features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.1
9.2
Reports
Average: 8.6
9.1
Campaign Tracking
Average: 8.2
9.1
Web Analytics
Average: 8.6
Seller Details
Seller
edrone
Year Founded
2016
HQ Location
Krakow, Małopolska
Twitter
@edrone_me
1,541 Twitter followers
LinkedIn® Page
www.linkedin.com
239 employees on LinkedIn®
Read edrone Reviews
Luigi's Box
(374)4.8 out of 5
Optimized for quick response
4th Easiest To Use in E-Commerce Analytics software
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Luigi's Box is a product search and discovery solution suitable for any e-commerce platform. Luigi's Box magic starts with detailed analytics dashboards giving you all the relevant information about t

    Users
    • CEO
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 57% Small-Business
    • 38% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Luigi's Box Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    129
    Search Efficiency
    128
    Search Functionality
    128
    Customer Support
    77
    Helpful
    77
    Cons
    Expensive
    31
    Difficult Implementation
    15
    Search Functionality
    15
    Complex Setup
    14
    Setup Difficulty
    14
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Luigi's Box features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.1
    9.4
    Reports
    Average: 8.6
    9.0
    Campaign Tracking
    Average: 8.2
    9.3
    Web Analytics
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Luigi's Box, s.r.o.
    Company Website
    Year Founded
    2016
    HQ Location
    Bratislava
    Twitter
    @LuigisBox
    171 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    111 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Luigi's Box is a product search and discovery solution suitable for any e-commerce platform. Luigi's Box magic starts with detailed analytics dashboards giving you all the relevant information about t

Users
  • CEO
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 57% Small-Business
  • 38% Mid-Market
Luigi's Box Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
129
Search Efficiency
128
Search Functionality
128
Customer Support
77
Helpful
77
Cons
Expensive
31
Difficult Implementation
15
Search Functionality
15
Complex Setup
14
Setup Difficulty
14
Luigi's Box features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.1
9.4
Reports
Average: 8.6
9.0
Campaign Tracking
Average: 8.2
9.3
Web Analytics
Average: 8.6
Seller Details
Seller
Luigi's Box, s.r.o.
Company Website
Year Founded
2016
HQ Location
Bratislava
Twitter
@LuigisBox
171 Twitter followers
LinkedIn® Page
www.linkedin.com
111 employees on LinkedIn®
Fullstory
(786)4.5 out of 5
Optimized for quick response
9th Easiest To Use in E-Commerce Analytics software
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can make every interaction more human. Customer-

    Users
    • Product Manager
    • Software Engineer
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 51% Mid-Market
    • 30% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Fullstory Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    307
    Insights
    221
    Session Replay
    209
    Helpful
    200
    User Insights
    158
    Cons
    Learning Curve
    124
    Limitations
    99
    Data Inaccuracy
    88
    Not Intuitive
    83
    Steep Learning Curve
    83
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Fullstory features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.1
    7.8
    Reports
    Average: 8.6
    7.5
    Campaign Tracking
    Average: 8.2
    8.2
    Web Analytics
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Fullstory
    Company Website
    Year Founded
    2014
    HQ Location
    Atlanta, GA
    Twitter
    @fullstory
    4,899 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    509 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can make every interaction more human. Customer-

Users
  • Product Manager
  • Software Engineer
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 51% Mid-Market
  • 30% Small-Business
Fullstory Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
307
Insights
221
Session Replay
209
Helpful
200
User Insights
158
Cons
Learning Curve
124
Limitations
99
Data Inaccuracy
88
Not Intuitive
83
Steep Learning Curve
83
Fullstory features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.1
7.8
Reports
Average: 8.6
7.5
Campaign Tracking
Average: 8.2
8.2
Web Analytics
Average: 8.6
Seller Details
Seller
Fullstory
Company Website
Year Founded
2014
HQ Location
Atlanta, GA
Twitter
@fullstory
4,899 Twitter followers
LinkedIn® Page
www.linkedin.com
509 employees on LinkedIn®
Triple Whale
(473)4.6 out of 5
6th Easiest To Use in E-Commerce Analytics software
View top Consulting Services for Triple Whale
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Triple Whale is the agent-powered intelligence platform built for faster, more confident decisions across your entire brand. Powered by AI agents that sit on top of a fully-managed data warehouse, pro

    Users
    • CEO
    • Founder
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 88% Small-Business
    • 12% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Triple Whale Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    7
    Attribution Accuracy
    6
    Analytics
    3
    Attribution Tracking
    3
    Channel Management
    3
    Cons
    Data Management
    3
    Data Management Issues
    3
    Data Delays
    2
    Data Inaccuracy
    2
    Expensive
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Triple Whale features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.1
    8.8
    Reports
    Average: 8.6
    8.9
    Campaign Tracking
    Average: 8.2
    8.8
    Web Analytics
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Triple Whale
    Company Website
    Year Founded
    2021
    HQ Location
    Columbus, US
    Twitter
    @triplewhale
    17,402 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    178 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Triple Whale is the agent-powered intelligence platform built for faster, more confident decisions across your entire brand. Powered by AI agents that sit on top of a fully-managed data warehouse, pro

Users
  • CEO
  • Founder
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 88% Small-Business
  • 12% Mid-Market
Triple Whale Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
7
Attribution Accuracy
6
Analytics
3
Attribution Tracking
3
Channel Management
3
Cons
Data Management
3
Data Management Issues
3
Data Delays
2
Data Inaccuracy
2
Expensive
2
Triple Whale features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.1
8.8
Reports
Average: 8.6
8.9
Campaign Tracking
Average: 8.2
8.8
Web Analytics
Average: 8.6
Seller Details
Seller
Triple Whale
Company Website
Year Founded
2021
HQ Location
Columbus, US
Twitter
@triplewhale
17,402 Twitter followers
LinkedIn® Page
www.linkedin.com
178 employees on LinkedIn®
Decodo (formerly Smartproxy)
(266)4.7 out of 5
5th Easiest To Use in E-Commerce Analytics software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Decodo (formerly Smartproxy) is the most efficient way to test, launch, and scale your web data projects. Recognized as the Best Value Provider for 4 years in a row for offering premium quality produc

    Users
    • CEO
    • Founder
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 95% Small-Business
    • 4% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Decodo (formerly Smartproxy) Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    142
    Ease of Use
    120
    Proxies
    107
    Helpful
    81
    IP Quality
    59
    Cons
    Expensive
    49
    Pricing Issues
    47
    Proxy Issues
    45
    Limitations
    17
    Technical Issues
    16
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Decodo (formerly Smartproxy) features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.1
    9.1
    Reports
    Average: 8.6
    8.7
    Campaign Tracking
    Average: 8.2
    9.0
    Web Analytics
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    smartproxy.com
    Year Founded
    2018
    HQ Location
    Vilnius, Lithuania
    LinkedIn® Page
    www.linkedin.com
    111 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Decodo (formerly Smartproxy) is the most efficient way to test, launch, and scale your web data projects. Recognized as the Best Value Provider for 4 years in a row for offering premium quality produc

Users
  • CEO
  • Founder
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 95% Small-Business
  • 4% Mid-Market
Decodo (formerly Smartproxy) Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
142
Ease of Use
120
Proxies
107
Helpful
81
IP Quality
59
Cons
Expensive
49
Pricing Issues
47
Proxy Issues
45
Limitations
17
Technical Issues
16
Decodo (formerly Smartproxy) features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.1
9.1
Reports
Average: 8.6
8.7
Campaign Tracking
Average: 8.2
9.0
Web Analytics
Average: 8.6
Seller Details
Seller
smartproxy.com
Year Founded
2018
HQ Location
Vilnius, Lithuania
LinkedIn® Page
www.linkedin.com
111 employees on LinkedIn®
Read Decodo (formerly Smartproxy) Reviews
Contlo
(396)4.6 out of 5
3rd Easiest To Use in E-Commerce Analytics software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Contlo is a leading generative AI native marketing platform to drive autonomous customer engagements via omnichannel campaigns, real-time generative customer journeys, AI-powered segmentation for one-

    Users
    • Founder
    Industries
    • Apparel & Fashion
    • Consumer Goods
    Market Segment
    • 82% Small-Business
    • 17% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Contlo is a customer relationship management platform that enables users to manage their team, track activities, create campaigns, and connect with customers via various channels from a single platform.
    • Reviewers frequently mention the ease of use, the ability to manage omnichannel campaigns, the seamless integration with other platforms like Shopify, and the excellent customer support provided by the Contlo team.
    • Users reported occasional glitches, limitations in customization options for images and templates, issues with analytics and user segmentation, and a lack of certain features in the email builder and chat/conversations feature.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Contlo Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    131
    Customer Support
    90
    Helpful
    89
    Features
    60
    User Interface
    44
    Cons
    Limitations
    30
    Technical Issues
    25
    Missing Features
    23
    Bugs
    18
    Software Bugs
    18
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Contlo features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.1
    8.7
    Reports
    Average: 8.6
    8.9
    Campaign Tracking
    Average: 8.2
    8.7
    Web Analytics
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Contlo
    Company Website
    HQ Location
    Newark DE, US
    Twitter
    @ContloHQ
    292 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    50 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Contlo is a leading generative AI native marketing platform to drive autonomous customer engagements via omnichannel campaigns, real-time generative customer journeys, AI-powered segmentation for one-

Users
  • Founder
Industries
  • Apparel & Fashion
  • Consumer Goods
Market Segment
  • 82% Small-Business
  • 17% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Contlo is a customer relationship management platform that enables users to manage their team, track activities, create campaigns, and connect with customers via various channels from a single platform.
  • Reviewers frequently mention the ease of use, the ability to manage omnichannel campaigns, the seamless integration with other platforms like Shopify, and the excellent customer support provided by the Contlo team.
  • Users reported occasional glitches, limitations in customization options for images and templates, issues with analytics and user segmentation, and a lack of certain features in the email builder and chat/conversations feature.
Contlo Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
131
Customer Support
90
Helpful
89
Features
60
User Interface
44
Cons
Limitations
30
Technical Issues
25
Missing Features
23
Bugs
18
Software Bugs
18
Contlo features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.1
8.7
Reports
Average: 8.6
8.9
Campaign Tracking
Average: 8.2
8.7
Web Analytics
Average: 8.6
Seller Details
Seller
Contlo
Company Website
HQ Location
Newark DE, US
Twitter
@ContloHQ
292 Twitter followers
LinkedIn® Page
www.linkedin.com
50 employees on LinkedIn®
Mixpanel
(1,145)4.6 out of 5
Optimized for quick response
12th Easiest To Use in E-Commerce Analytics software
View top Consulting Services for Mixpanel
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Mixpanel is revolutionizing the way companies understand and leverage product analytics to drive tangible business outcomes. Mixpanel is more than just an analytics tool for 9,000+ companies; it's a s

    Users
    • Product Manager
    • Software Engineer
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 54% Small-Business
    • 36% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Mixpanel Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    53
    Insights
    44
    Analytics
    31
    Intuitive
    26
    User Experience
    19
    Cons
    Learning Curve
    17
    Steep Learning Curve
    16
    Not Intuitive
    13
    Difficult Learning
    12
    Data Management Issues
    10
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Mixpanel features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.1
    9.2
    Reports
    Average: 8.6
    8.7
    Campaign Tracking
    Average: 8.2
    9.0
    Web Analytics
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Mixpanel
    Company Website
    Year Founded
    2009
    HQ Location
    San Francisco, CA
    Twitter
    @mixpanel
    22,779 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    473 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Mixpanel is revolutionizing the way companies understand and leverage product analytics to drive tangible business outcomes. Mixpanel is more than just an analytics tool for 9,000+ companies; it's a s

Users
  • Product Manager
  • Software Engineer
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 54% Small-Business
  • 36% Mid-Market
Mixpanel Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
53
Insights
44
Analytics
31
Intuitive
26
User Experience
19
Cons
Learning Curve
17
Steep Learning Curve
16
Not Intuitive
13
Difficult Learning
12
Data Management Issues
10
Mixpanel features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.1
9.2
Reports
Average: 8.6
8.7
Campaign Tracking
Average: 8.2
9.0
Web Analytics
Average: 8.6
Seller Details
Seller
Mixpanel
Company Website
Year Founded
2009
HQ Location
San Francisco, CA
Twitter
@mixpanel
22,779 Twitter followers
LinkedIn® Page
www.linkedin.com
473 employees on LinkedIn®
Mouseflow
(680)4.6 out of 5
Optimized for quick response
8th Easiest To Use in E-Commerce Analytics software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Mouseflow is a behavior analytics platform that helps businesses understand why visitors don’t convert. With automated friction detection, user journey mapping, session replays, heatmaps, feedback sur

    Users
    • CEO
    • Owner
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 68% Small-Business
    • 23% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Mouseflow Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    112
    Insights
    69
    Helpful
    61
    Analytics
    58
    Heatmaps
    57
    Cons
    Missing Features
    43
    Limitations
    36
    Recording Issues
    29
    Data Inaccuracy
    27
    Lack of Information
    26
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Mouseflow features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.1
    8.3
    Reports
    Average: 8.6
    7.8
    Campaign Tracking
    Average: 8.2
    8.3
    Web Analytics
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Mouseflow
    Company Website
    Year Founded
    2010
    HQ Location
    Austin, Texas
    Twitter
    @mouseflow
    1,777 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    58 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Mouseflow is a behavior analytics platform that helps businesses understand why visitors don’t convert. With automated friction detection, user journey mapping, session replays, heatmaps, feedback sur

Users
  • CEO
  • Owner
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 68% Small-Business
  • 23% Mid-Market
Mouseflow Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
112
Insights
69
Helpful
61
Analytics
58
Heatmaps
57
Cons
Missing Features
43
Limitations
36
Recording Issues
29
Data Inaccuracy
27
Lack of Information
26
Mouseflow features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.1
8.3
Reports
Average: 8.6
7.8
Campaign Tracking
Average: 8.2
8.3
Web Analytics
Average: 8.6
Seller Details
Seller
Mouseflow
Company Website
Year Founded
2010
HQ Location
Austin, Texas
Twitter
@mouseflow
1,777 Twitter followers
LinkedIn® Page
www.linkedin.com
58 employees on LinkedIn®
Flipkart Commerce Cloud Selection Manager
(23)4.4 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Flipkart Commerce Cloud is a global enterprise intelligence solution provider for retailers and e-commerce businesses. Our solutions are built with Flipkart’s extensive knowledge of the e-commerce mar

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 61% Small-Business
    • 26% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Flipkart Commerce Cloud Selection Manager Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    2
    Customer Support
    1
    Easy Integrations
    1
    Easy Setup
    1
    Efficiency
    1
    Cons
    This product has not yet received any negative sentiments.
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Flipkart Commerce Cloud Selection Manager features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.1
    8.5
    Reports
    Average: 8.6
    8.5
    Campaign Tracking
    Average: 8.2
    8.8
    Web Analytics
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Flipkart Commerce Cloud
    Year Founded
    2007
    HQ Location
    Bangalore, IN
    Twitter
    @Flipkart
    2,911,031 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    66,678 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Flipkart Commerce Cloud is a global enterprise intelligence solution provider for retailers and e-commerce businesses. Our solutions are built with Flipkart’s extensive knowledge of the e-commerce mar

Users
No information available
Industries
No information available
Market Segment
  • 61% Small-Business
  • 26% Mid-Market
Flipkart Commerce Cloud Selection Manager Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
2
Customer Support
1
Easy Integrations
1
Easy Setup
1
Efficiency
1
Cons
This product has not yet received any negative sentiments.
Flipkart Commerce Cloud Selection Manager features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.1
8.5
Reports
Average: 8.6
8.5
Campaign Tracking
Average: 8.2
8.8
Web Analytics
Average: 8.6
Seller Details
Seller
Flipkart Commerce Cloud
Year Founded
2007
HQ Location
Bangalore, IN
Twitter
@Flipkart
2,911,031 Twitter followers
LinkedIn® Page
www.linkedin.com
66,678 employees on LinkedIn®
Read Flipkart Commerce Cloud Selection Manager Reviews
Syndigo
(170)4.4 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Syndigo is the leading provider of MDM, PIM, and PXM, delivering data mastery and exceptional customer experiences across departments, organizations, and commerce platforms. With the largest integrate

    Users
    No information available
    Industries
    • Consumer Goods
    • Retail
    Market Segment
    • 38% Mid-Market
    • 32% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Syndigo Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    32
    Customer Support
    26
    Helpful
    22
    Quick Response
    12
    Asset Management
    11
    Cons
    Data Management Issues
    15
    Learning Curve
    7
    Limitations
    7
    Not User-Friendly
    7
    Poor Customer Support
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Syndigo features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.1
    8.5
    Reports
    Average: 8.6
    6.8
    Campaign Tracking
    Average: 8.2
    8.2
    Web Analytics
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Syndigo
    Company Website
    Year Founded
    2017
    HQ Location
    Chicago, Illinois
    Twitter
    @syndigoLLC
    277 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,312 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Syndigo is the leading provider of MDM, PIM, and PXM, delivering data mastery and exceptional customer experiences across departments, organizations, and commerce platforms. With the largest integrate

Users
No information available
Industries
  • Consumer Goods
  • Retail
Market Segment
  • 38% Mid-Market
  • 32% Enterprise
Syndigo Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
32
Customer Support
26
Helpful
22
Quick Response
12
Asset Management
11
Cons
Data Management Issues
15
Learning Curve
7
Limitations
7
Not User-Friendly
7
Poor Customer Support
6
Syndigo features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.1
8.5
Reports
Average: 8.6
6.8
Campaign Tracking
Average: 8.2
8.2
Web Analytics
Average: 8.6
Seller Details
Seller
Syndigo
Company Website
Year Founded
2017
HQ Location
Chicago, Illinois
Twitter
@syndigoLLC
277 Twitter followers
LinkedIn® Page
www.linkedin.com
1,312 employees on LinkedIn®
Get a quote
PriceSpider Where to Buy
(35)4.6 out of 5
Optimized for quick response
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    They say you have to crawl before you can walk. But with PriceSpider’s proprietary crawl tech, brands sprint toward higher revenue and profit margins by gaining access to every data point they need. T

    Users
    No information available
    Industries
    • Consumer Goods
    Market Segment
    • 57% Enterprise
    • 31% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • PriceSpider Where to Buy Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    14
    Customer Support
    12
    Helpful
    11
    Customer Experience
    7
    Implementation Ease
    5
    Cons
    Access Limitations
    4
    Lack of Customization
    3
    Limitations
    3
    Limited Customization
    3
    Missing Features
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • PriceSpider Where to Buy features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.1
    7.7
    Reports
    Average: 8.6
    8.1
    Campaign Tracking
    Average: 8.2
    7.9
    Web Analytics
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    PriceSpider
    Company Website
    Year Founded
    2004
    HQ Location
    Irvine, CA
    Twitter
    @PriceSpider
    989 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    251 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

They say you have to crawl before you can walk. But with PriceSpider’s proprietary crawl tech, brands sprint toward higher revenue and profit margins by gaining access to every data point they need. T

Users
No information available
Industries
  • Consumer Goods
Market Segment
  • 57% Enterprise
  • 31% Mid-Market
PriceSpider Where to Buy Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
14
Customer Support
12
Helpful
11
Customer Experience
7
Implementation Ease
5
Cons
Access Limitations
4
Lack of Customization
3
Limitations
3
Limited Customization
3
Missing Features
3
PriceSpider Where to Buy features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.1
7.7
Reports
Average: 8.6
8.1
Campaign Tracking
Average: 8.2
7.9
Web Analytics
Average: 8.6
Seller Details
Seller
PriceSpider
Company Website
Year Founded
2004
HQ Location
Irvine, CA
Twitter
@PriceSpider
989 Twitter followers
LinkedIn® Page
www.linkedin.com
251 employees on LinkedIn®
Get a quote
Lucky Orange
(283)4.6 out of 5
Save to My Lists
DealsSpecial offer!
30% off: $55.30 per month
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Lucky Orange is a type of conversion rate optimization (CRO) solution designed to help users understand the behavior of their website visitors and identify the reasons behind traffic that does not con

    Users
    • Owner
    • CEO
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 84% Small-Business
    • 13% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Lucky Orange Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    75
    Insights
    68
    Session Replay
    41
    User Insights
    39
    Easy Setup
    36
    Cons
    Data Inaccuracy
    18
    Recording Issues
    17
    Expensive
    15
    Missing Features
    14
    Slow Loading
    13
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Lucky Orange features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.1
    8.5
    Reports
    Average: 8.6
    8.1
    Campaign Tracking
    Average: 8.2
    8.7
    Web Analytics
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Lucky Orange
    Company Website
    Year Founded
    2012
    HQ Location
    Overland Park, KS
    Twitter
    @luckyorange
    10,828 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    22 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Lucky Orange is a type of conversion rate optimization (CRO) solution designed to help users understand the behavior of their website visitors and identify the reasons behind traffic that does not con

Users
  • Owner
  • CEO
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 84% Small-Business
  • 13% Mid-Market
Lucky Orange Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
75
Insights
68
Session Replay
41
User Insights
39
Easy Setup
36
Cons
Data Inaccuracy
18
Recording Issues
17
Expensive
15
Missing Features
14
Slow Loading
13
Lucky Orange features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.1
8.5
Reports
Average: 8.6
8.1
Campaign Tracking
Average: 8.2
8.7
Web Analytics
Average: 8.6
Seller Details
Seller
Lucky Orange
Company Website
Year Founded
2012
HQ Location
Overland Park, KS
Twitter
@luckyorange
10,828 Twitter followers
LinkedIn® Page
www.linkedin.com
22 employees on LinkedIn®
Heap | by Contentsquare
(1,089)4.4 out of 5
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Heap is the only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight. - Improve

    Users
    • Product Manager
    • Software Engineer
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 54% Mid-Market
    • 35% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Heap | by Contentsquare Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    19
    Insights
    19
    Analytics
    13
    Results
    12
    User Experience
    11
    Cons
    Limitations
    10
    Data Inaccuracy
    7
    Missing Features
    6
    Data Management Issues
    5
    Event Management
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Heap | by Contentsquare features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.1
    8.6
    Reports
    Average: 8.6
    8.2
    Campaign Tracking
    Average: 8.2
    8.6
    Web Analytics
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Heap
    Year Founded
    2013
    HQ Location
    San Francisco, CA
    Twitter
    @heap
    5,846 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    199 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Heap is the only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight. - Improve

Users
  • Product Manager
  • Software Engineer
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 54% Mid-Market
  • 35% Small-Business
Heap | by Contentsquare Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
19
Insights
19
Analytics
13
Results
12
User Experience
11
Cons
Limitations
10
Data Inaccuracy
7
Missing Features
6
Data Management Issues
5
Event Management
5
Heap | by Contentsquare features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.1
8.6
Reports
Average: 8.6
8.2
Campaign Tracking
Average: 8.2
8.6
Web Analytics
Average: 8.6
Seller Details
Seller
Heap
Year Founded
2013
HQ Location
San Francisco, CA
Twitter
@heap
5,846 Twitter followers
LinkedIn® Page
www.linkedin.com
199 employees on LinkedIn®
Read Heap | by Contentsquare Reviews
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E-Commerce Analytics Topics

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Learn More About E-Commerce Analytics Software

What is E-Commerce Analytics Software?

Most businesses thrive on data. E-commerce businesses especially can benefit from tools capable of analyzing real-time data, as these solutions help e-commerce stores identify exactly which products sell best, who their customers are, and which aspects of their website attract the most attention and have the best conversion rates. By combining aspects of big data analytics and a web analytics tool, business owners can get a complete view of their e-commerce business and how it is performing at a variety of levels.

By integrating with an e-commerce platform, e-commerce analytics software can gather data from marketing campaigns, email campaigns, live chat, and other data sources related to the e-commerce store itself. With these reports, business owners can obtain actionable insights to help them improve their business and invest in the strategies that are working.

Key Benefits of E-Commerce Analytics Software

  • Real-time data from a variety of sources related to an e-commerce business
  • Insight into customer behavior and demographics
  • Website data based on how users interact with the e-commerce store itself
  • Data to help refine personalization algorithms to better cater to individual customers

Why Use E-Commerce Analytics Software?

Digital businesses have so much ready access to data that it’s almost silly not to take advantage of it. Since online businesses like e-commerce stores run completely on a variety of software solutions, an analytics solution can easily integrate with and leverage all this data.

Customer analytics — Businesses can’t exist without customers, and insights into the customer journey, average conversion rate, and purchasing habits are crucial for an e-commerce website. E-commerce analytics software can use customer and purchase data to compile a complete picture of who a business’ customers are and what they are purchasing. Businesses might even be able to gain insight into what time of day customers are most active and when is the best time to introduce new products and offers.

Business intelligence — Insight into sales and various campaigns are a must for any global e-commerce business. Knowing how the business is performing as a whole and what needs improvement can be invaluable, especially when decisions can affect the entirety of the business. Business intelligence can help e-commerce stores refine their inventory and other business strategies to optimize revenue.

Marketing analytics — Using digital analytics tools can help determine which marketing efforts are successful (and which aren't) by tracking where customers are coming from and which offers they may have interacted with. These tools may integrate with social media or email marketing tools to track the success of these efforts. E-commerce analytics can also help with A/B testing the e-commerce website by tracking users’ interactions with the site and noting which iteration has the best conversion rate.

Who Uses E-Commerce Analytics Software?

E-commerce business owners — Any business owner can benefit from any and all insights into their business. E-commerce business owners, particularly, can use e-commerce analytics to measure the success of specific inventory, which strategies convert the most customers, and who their customers are. Armed with this information, business owners can focus their efforts on their true audience and eliminate or reduce aspects of their business that aren’t performing well. They can also use these insights to attract new customers or cater to customers who need more than they can currently provide.

Website developers — Website developers can use e-commerce analytics software to create or refine an online store that maximizes usability and customer conversion. By collecting a variety of digital data, e-commerce analytics can track users of the site and how they interact with it. This can help developers create clear pathways and streamlined experiences so customers never feel lost or confused. Any hiccup in the process can cause customers to abandon their cart and leave the site, essentially losing a sale. The easier it is to make a purchase, the more likely users will be to do so.

Marketers — Digital analytics are also extremely useful for marketers trying to create a brand presence. By tracking how customers arrive at the e-commerce store, marketers can determine which channels are most successful at generating traffic. They can also see customer demographics and which products are most popular in order to create targeted marketing materials.

E-Commerce Analytics Software Features

Reports — Reports are the main function of any analytics software, since the analysis of data needs to be presented in a digestible fashion to use it effectively. These reports can often be customized to a specific user’s needs based on the data gathered. Multiple reports can provide a wide variety of insight into the business’ performance.

Integrations — E-commerce analytics tools often collect data from e-commerce platforms and other software used by e-commerce businesses. By integrating with these tools, e-commerce analytics software can easily have access to the data needed for reports and even analyze data in real time. Integrations can also help analytics tools create recurring reports with little to no input from the user.

Dashboards — Dashboards provide a means to see a wide variety of information presented in one place. This can make it easy to quickly see if the business is performing well or if there is a problem with minimal digging. Saved reports and real-time data can be checked at a glance so problems can be addressed immediately.

Web analytics — Web analytics show the performance of the e-commerce website itself, tracking traffic, visitor behavior, and SERP ranking. If the website isn’t performing well, customers will not be able to find the store or effectively make a purchase. A successful e-commerce store must first be a successful website, and these features help achieve that.

Campaign tracking — A good way to get the word out about an e-commerce brand is to create social media, email, or other digital marketing campaigns. By integrating those efforts with e-commerce analytics tools, users can see which campaigns are most successful and what kind of customers are responding to which efforts. This can help refine future campaigns and target efforts to specific demographics.

Product analytics — The ability to see the success of individual products can be invaluable for an e-commerce store that offers a wide range of items. Individual product metrics can not only show how well a specific item is selling but also who is buying that product and other useful information to determine if it is worth carrying.

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