Best E-Commerce Analytics Software

Subhransu Sahu
SS
Researched and written by Subhransu Sahu

E-commerce analytics software tracks the performance of online retailers. This type of software helps companies identify its most- and least-performant products, monitor buyer and consumer behavior, and determine which issues impact the business. E-commerce analytics tools are commonly used by e-commerce professionals to improve both sales and the customer experience, but can also be used by inventory managers for fulfillment and by accountants to track costs and profitability.

While most e-commerce platforms provide reporting and analytics features, e-commerce analytics software is usually delivered as a standalone solution. Some analytics software providers include features for e-commerce in their offerings. Since generic analytics software isn't always a good alternative to e-commerce analytics, these types of products are not included in this category.

To qualify for inclusion in the E-Commerce Analytics category, a product must:

Provide KPIs and analytics that are specific to e-commerce
Integrate with e-commerce software out of the box or through APIs
Deliver dashboards that display e-commerce KPIs and analytics
Analyze e-commerce sales on multiple channels
Utilize web analytics to monitor user behavior
Track the performance of campaigns and promotions

Best E-Commerce Analytics Software At A Glance

Best for Small Businesses:
Triple Whale
Triple Whale
Best for Mid-Market:
Stackline
Stackline
Best for Enterprise:
Glassbox
Glassbox
Highest User Satisfaction:
Glassbox
Glassbox
Best Free Software:
Triple Whale
Triple Whale
Show LessShow More
Best for Enterprise:
Glassbox
Glassbox
Highest User Satisfaction:
Glassbox
Glassbox
Best Free Software:
Triple Whale
Triple Whale

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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227 Listings in E-Commerce Analytics Available
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Glassbox
By Glassbox
(748)4.9 out of 5
Optimized for quick response
1st Easiest To Use in E-Commerce Analytics software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Glassbox is the premier provider of AI-fueled customer intelligence solutions, working with the world’s smartest digital brands to revolutionize the way companies engage and connect with their custome

    Users
    • Digital Analyst
    • Product Manager
    Industries
    • Financial Services
    • Insurance
    Market Segment
    • 77% Enterprise
    • 18% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Glassbox Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    234
    Session Replay
    203
    Insights
    193
    Customer Understanding
    155
    Helpful
    154
    Cons
    Session Issues
    79
    Not Intuitive
    74
    Session Management
    74
    Missing Features
    68
    Learning Curve
    66
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Glassbox features and usability ratings that predict user satisfaction
    9.9
    Has the product been a good partner in doing business?
    Average: 9.1
    10.0
    Reports
    Average: 8.6
    10.0
    Campaign Tracking
    Average: 8.1
    10.0
    Web Analytics
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Glassbox
    Company Website
    Year Founded
    2010
    HQ Location
    London
    Twitter
    @GlassboxDigital
    1,878 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    295 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Glassbox is the premier provider of AI-fueled customer intelligence solutions, working with the world’s smartest digital brands to revolutionize the way companies engage and connect with their custome

Users
  • Digital Analyst
  • Product Manager
Industries
  • Financial Services
  • Insurance
Market Segment
  • 77% Enterprise
  • 18% Mid-Market
Glassbox Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
234
Session Replay
203
Insights
193
Customer Understanding
155
Helpful
154
Cons
Session Issues
79
Not Intuitive
74
Session Management
74
Missing Features
68
Learning Curve
66
Glassbox features and usability ratings that predict user satisfaction
9.9
Has the product been a good partner in doing business?
Average: 9.1
10.0
Reports
Average: 8.6
10.0
Campaign Tracking
Average: 8.1
10.0
Web Analytics
Average: 8.5
Seller Details
Seller
Glassbox
Company Website
Year Founded
2010
HQ Location
London
Twitter
@GlassboxDigital
1,878 Twitter followers
LinkedIn® Page
www.linkedin.com
295 employees on LinkedIn®
Get a quote
Stackline
By Stackline
(210)4.4 out of 5
Optimized for quick response
9th Easiest To Use in E-Commerce Analytics software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    On a mission to fuel the future of commerce by bringing brands and customers closer together, Stackline is the first full-funnel connected commerce platform for the world’s most innovative brands. St

    Users
    No information available
    Industries
    • Consumer Goods
    • Consumer Electronics
    Market Segment
    • 47% Mid-Market
    • 33% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Stackline Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    69
    Data Analysis
    55
    Insights
    50
    Data Comprehensiveness
    42
    Competitive Analysis
    38
    Cons
    Data Inaccuracy
    45
    Data Management Issues
    41
    Poor Categorization
    26
    Limitations
    21
    Difficult Learning
    15
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Stackline features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 9.1
    8.6
    Reports
    Average: 8.6
    7.6
    Campaign Tracking
    Average: 8.1
    8.1
    Web Analytics
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Stackline
    Company Website
    Year Founded
    2014
    HQ Location
    Seattle, US
    Twitter
    @StacklineHQ
    1,950 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    266 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

On a mission to fuel the future of commerce by bringing brands and customers closer together, Stackline is the first full-funnel connected commerce platform for the world’s most innovative brands. St

Users
No information available
Industries
  • Consumer Goods
  • Consumer Electronics
Market Segment
  • 47% Mid-Market
  • 33% Enterprise
Stackline Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
69
Data Analysis
55
Insights
50
Data Comprehensiveness
42
Competitive Analysis
38
Cons
Data Inaccuracy
45
Data Management Issues
41
Poor Categorization
26
Limitations
21
Difficult Learning
15
Stackline features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.1
8.6
Reports
Average: 8.6
7.6
Campaign Tracking
Average: 8.1
8.1
Web Analytics
Average: 8.5
Seller Details
Seller
Stackline
Company Website
Year Founded
2014
HQ Location
Seattle, US
Twitter
@StacklineHQ
1,950 Twitter followers
LinkedIn® Page
www.linkedin.com
266 employees on LinkedIn®
Get a quote

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Luigi's Box
By Luigi's Box, s.r.o.
(355)4.8 out of 5
Optimized for quick response
4th Easiest To Use in E-Commerce Analytics software
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Luigi's Box is a product search and discovery solution suitable for any e-commerce platform. Luigi's Box magic starts with detailed analytics dashboards giving you all the relevant information about t

    Users
    • CEO
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 58% Small-Business
    • 36% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Luigi's Box Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    125
    Search Functionality
    118
    Search Efficiency
    116
    Results
    77
    Customer Support
    73
    Cons
    Expensive
    28
    Difficult Implementation
    17
    Learning Curve
    14
    Search Functionality
    14
    Complex Setup
    13
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Luigi's Box features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.1
    9.4
    Reports
    Average: 8.6
    8.9
    Campaign Tracking
    Average: 8.1
    9.3
    Web Analytics
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Luigi's Box, s.r.o.
    Company Website
    Year Founded
    2016
    HQ Location
    Bratislava
    Twitter
    @LuigisBox
    169 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    111 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Luigi's Box is a product search and discovery solution suitable for any e-commerce platform. Luigi's Box magic starts with detailed analytics dashboards giving you all the relevant information about t

Users
  • CEO
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 58% Small-Business
  • 36% Mid-Market
Luigi's Box Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
125
Search Functionality
118
Search Efficiency
116
Results
77
Customer Support
73
Cons
Expensive
28
Difficult Implementation
17
Learning Curve
14
Search Functionality
14
Complex Setup
13
Luigi's Box features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.1
9.4
Reports
Average: 8.6
8.9
Campaign Tracking
Average: 8.1
9.3
Web Analytics
Average: 8.5
Seller Details
Seller
Luigi's Box, s.r.o.
Company Website
Year Founded
2016
HQ Location
Bratislava
Twitter
@LuigisBox
169 Twitter followers
LinkedIn® Page
www.linkedin.com
111 employees on LinkedIn®
edrone
By edrone
(241)4.8 out of 5
3rd Easiest To Use in E-Commerce Analytics software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    edrone is a CRM and Marketing Automation system designed specifically for online stores. Our mission is to create and provide e-commerce companies with cutting-edge technologies, such as Voice Commerc

    Users
    • CEO
    • Owner
    Industries
    • Apparel & Fashion
    • Retail
    Market Segment
    • 73% Small-Business
    • 26% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • edrone Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    43
    Ease of Use
    42
    Helpful
    30
    Intuitive
    23
    Automation
    18
    Cons
    Learning Curve
    8
    Missing Features
    8
    Limited Features
    6
    Not Intuitive
    6
    Difficult Setup
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • edrone features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.1
    9.2
    Reports
    Average: 8.6
    9.1
    Campaign Tracking
    Average: 8.1
    9.1
    Web Analytics
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    edrone
    Year Founded
    2016
    HQ Location
    Krakow, Małopolska
    Twitter
    @edrone_me
    1,551 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    239 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

edrone is a CRM and Marketing Automation system designed specifically for online stores. Our mission is to create and provide e-commerce companies with cutting-edge technologies, such as Voice Commerc

Users
  • CEO
  • Owner
Industries
  • Apparel & Fashion
  • Retail
Market Segment
  • 73% Small-Business
  • 26% Mid-Market
edrone Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
43
Ease of Use
42
Helpful
30
Intuitive
23
Automation
18
Cons
Learning Curve
8
Missing Features
8
Limited Features
6
Not Intuitive
6
Difficult Setup
5
edrone features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.1
9.2
Reports
Average: 8.6
9.1
Campaign Tracking
Average: 8.1
9.1
Web Analytics
Average: 8.5
Seller Details
Seller
edrone
Year Founded
2016
HQ Location
Krakow, Małopolska
Twitter
@edrone_me
1,551 Twitter followers
LinkedIn® Page
www.linkedin.com
239 employees on LinkedIn®
Read edrone Reviews
Triple Whale
By Triple Whale
(473)4.6 out of 5
6th Easiest To Use in E-Commerce Analytics software
View top Consulting Services for Triple Whale
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    We help you get more accurate data, with all your channels integrated in one place, so you can make better, faster decisions for your ecommerce business. Triple Whale is the world’s first all-in-one

    Users
    • CEO
    • Founder
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 88% Small-Business
    • 12% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Triple Whale Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Attribution Accuracy
    8
    Ease of Use
    7
    Insights
    7
    Data Comprehensiveness
    5
    Informed Decisions
    5
    Cons
    Improvement Needed
    4
    Limitations
    4
    Data Inaccuracy
    3
    Data Management
    3
    Setup Difficulties
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Triple Whale features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.1
    8.8
    Reports
    Average: 8.6
    8.9
    Campaign Tracking
    Average: 8.1
    8.8
    Web Analytics
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Triple Whale
    Company Website
    Year Founded
    2021
    HQ Location
    Columbus, US
    Twitter
    @triplewhale
    17,189 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    178 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

We help you get more accurate data, with all your channels integrated in one place, so you can make better, faster decisions for your ecommerce business. Triple Whale is the world’s first all-in-one

Users
  • CEO
  • Founder
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 88% Small-Business
  • 12% Mid-Market
Triple Whale Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Attribution Accuracy
8
Ease of Use
7
Insights
7
Data Comprehensiveness
5
Informed Decisions
5
Cons
Improvement Needed
4
Limitations
4
Data Inaccuracy
3
Data Management
3
Setup Difficulties
3
Triple Whale features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.1
8.8
Reports
Average: 8.6
8.9
Campaign Tracking
Average: 8.1
8.8
Web Analytics
Average: 8.5
Seller Details
Seller
Triple Whale
Company Website
Year Founded
2021
HQ Location
Columbus, US
Twitter
@triplewhale
17,189 Twitter followers
LinkedIn® Page
www.linkedin.com
178 employees on LinkedIn®
Flipkart Commerce Cloud Selection Manager
By Flipkart Commerce Cloud
(23)4.4 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Flipkart Commerce Cloud is a global enterprise intelligence solution provider for retailers and e-commerce businesses. Our solutions are built with Flipkart’s extensive knowledge of the e-commerce mar

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 61% Small-Business
    • 26% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Flipkart Commerce Cloud Selection Manager Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    2
    Customer Support
    1
    Easy Integrations
    1
    Easy Setup
    1
    Efficiency
    1
    Cons
    This product has not yet received any negative sentiments.
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Flipkart Commerce Cloud Selection Manager features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.1
    8.5
    Reports
    Average: 8.6
    8.5
    Campaign Tracking
    Average: 8.1
    8.8
    Web Analytics
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Flipkart Commerce Cloud
    Year Founded
    2007
    HQ Location
    Bangalore, IN
    Twitter
    @Flipkart
    2,912,335 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    66,678 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Flipkart Commerce Cloud is a global enterprise intelligence solution provider for retailers and e-commerce businesses. Our solutions are built with Flipkart’s extensive knowledge of the e-commerce mar

Users
No information available
Industries
No information available
Market Segment
  • 61% Small-Business
  • 26% Mid-Market
Flipkart Commerce Cloud Selection Manager Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
2
Customer Support
1
Easy Integrations
1
Easy Setup
1
Efficiency
1
Cons
This product has not yet received any negative sentiments.
Flipkart Commerce Cloud Selection Manager features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.1
8.5
Reports
Average: 8.6
8.5
Campaign Tracking
Average: 8.1
8.8
Web Analytics
Average: 8.5
Seller Details
Seller
Flipkart Commerce Cloud
Year Founded
2007
HQ Location
Bangalore, IN
Twitter
@Flipkart
2,912,335 Twitter followers
LinkedIn® Page
www.linkedin.com
66,678 employees on LinkedIn®
Read Flipkart Commerce Cloud Selection Manager Reviews
Fullstory
By Fullstory
(784)4.5 out of 5
Optimized for quick response
10th Easiest To Use in E-Commerce Analytics software
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Fullstory is a behavioral data platform that surfaces the sentiment buried between clicks, revealing the untold story behind consumer behaviors. From building better fraud detection and forecasting to

    Users
    • Product Manager
    • Software Engineer
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 51% Mid-Market
    • 30% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Fullstory Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    319
    Insights
    231
    Session Replay
    212
    Helpful
    209
    User Insights
    164
    Cons
    Learning Curve
    129
    Limitations
    102
    Data Inaccuracy
    88
    Steep Learning Curve
    87
    Not Intuitive
    84
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Fullstory features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.1
    7.8
    Reports
    Average: 8.6
    7.5
    Campaign Tracking
    Average: 8.1
    8.2
    Web Analytics
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Fullstory
    Company Website
    Year Founded
    2014
    HQ Location
    Atlanta, GA
    Twitter
    @fullstory
    4,923 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    509 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Fullstory is a behavioral data platform that surfaces the sentiment buried between clicks, revealing the untold story behind consumer behaviors. From building better fraud detection and forecasting to

Users
  • Product Manager
  • Software Engineer
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 51% Mid-Market
  • 30% Small-Business
Fullstory Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
319
Insights
231
Session Replay
212
Helpful
209
User Insights
164
Cons
Learning Curve
129
Limitations
102
Data Inaccuracy
88
Steep Learning Curve
87
Not Intuitive
84
Fullstory features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.1
7.8
Reports
Average: 8.6
7.5
Campaign Tracking
Average: 8.1
8.2
Web Analytics
Average: 8.5
Seller Details
Seller
Fullstory
Company Website
Year Founded
2014
HQ Location
Atlanta, GA
Twitter
@fullstory
4,923 Twitter followers
LinkedIn® Page
www.linkedin.com
509 employees on LinkedIn®
Mouseflow
By Mouseflow
(678)4.6 out of 5
Optimized for quick response
7th Easiest To Use in E-Commerce Analytics software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Mouseflow is a behavior analytics platform that helps businesses understand why visitors don’t convert. With automated friction detection, user journey mapping, session replays, heatmaps, feedback sur

    Users
    • CEO
    • Owner
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 68% Small-Business
    • 22% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Mouseflow Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    104
    Insights
    60
    Helpful
    59
    Heatmaps
    54
    Analytics
    53
    Cons
    Missing Features
    46
    Limitations
    37
    Recording Issues
    29
    Data Inaccuracy
    28
    Lack of Information
    28
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Mouseflow features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.1
    8.3
    Reports
    Average: 8.6
    7.8
    Campaign Tracking
    Average: 8.1
    8.3
    Web Analytics
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Mouseflow
    Company Website
    Year Founded
    2010
    HQ Location
    Austin, Texas
    Twitter
    @mouseflow
    1,782 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    58 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Mouseflow is a behavior analytics platform that helps businesses understand why visitors don’t convert. With automated friction detection, user journey mapping, session replays, heatmaps, feedback sur

Users
  • CEO
  • Owner
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 68% Small-Business
  • 22% Mid-Market
Mouseflow Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
104
Insights
60
Helpful
59
Heatmaps
54
Analytics
53
Cons
Missing Features
46
Limitations
37
Recording Issues
29
Data Inaccuracy
28
Lack of Information
28
Mouseflow features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.1
8.3
Reports
Average: 8.6
7.8
Campaign Tracking
Average: 8.1
8.3
Web Analytics
Average: 8.5
Seller Details
Seller
Mouseflow
Company Website
Year Founded
2010
HQ Location
Austin, Texas
Twitter
@mouseflow
1,782 Twitter followers
LinkedIn® Page
www.linkedin.com
58 employees on LinkedIn®
Contlo
By Contlo
(383)4.6 out of 5
2nd Easiest To Use in E-Commerce Analytics software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Contlo is a leading generative AI native marketing platform to drive autonomous customer engagements via omnichannel campaigns, real-time generative customer journeys, AI-powered segmentation for one-

    Users
    • Founder
    Industries
    • Apparel & Fashion
    • Consumer Goods
    Market Segment
    • 83% Small-Business
    • 17% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Contlo is a platform that allows for the planning and management of omnichannel campaigns, integration with various platforms like Shopify, and the creation of audience segments for targeted marketing.
    • Users like the ease of use, the ability to create different audience segments, the integration with multiple platforms, and the supportive customer service team.
    • Reviewers noted issues with the filter mechanism, room for improvement in analytics and customer chat features, and occasional technical errors such as late delivery of automations.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Contlo Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    168
    Customer Support
    112
    Helpful
    110
    Features
    76
    Intuitive
    53
    Cons
    Limitations
    39
    Missing Features
    32
    Technical Issues
    27
    Bugs
    21
    Limited Features
    21
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Contlo features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.1
    8.7
    Reports
    Average: 8.6
    8.9
    Campaign Tracking
    Average: 8.1
    8.7
    Web Analytics
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Contlo
    Company Website
    HQ Location
    Newark DE, US
    Twitter
    @ContloHQ
    294 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    50 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Contlo is a leading generative AI native marketing platform to drive autonomous customer engagements via omnichannel campaigns, real-time generative customer journeys, AI-powered segmentation for one-

Users
  • Founder
Industries
  • Apparel & Fashion
  • Consumer Goods
Market Segment
  • 83% Small-Business
  • 17% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Contlo is a platform that allows for the planning and management of omnichannel campaigns, integration with various platforms like Shopify, and the creation of audience segments for targeted marketing.
  • Users like the ease of use, the ability to create different audience segments, the integration with multiple platforms, and the supportive customer service team.
  • Reviewers noted issues with the filter mechanism, room for improvement in analytics and customer chat features, and occasional technical errors such as late delivery of automations.
Contlo Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
168
Customer Support
112
Helpful
110
Features
76
Intuitive
53
Cons
Limitations
39
Missing Features
32
Technical Issues
27
Bugs
21
Limited Features
21
Contlo features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.1
8.7
Reports
Average: 8.6
8.9
Campaign Tracking
Average: 8.1
8.7
Web Analytics
Average: 8.5
Seller Details
Seller
Contlo
Company Website
HQ Location
Newark DE, US
Twitter
@ContloHQ
294 Twitter followers
LinkedIn® Page
www.linkedin.com
50 employees on LinkedIn®
Smartproxy
By smartproxy.com
(240)4.7 out of 5
5th Easiest To Use in E-Commerce Analytics software
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Smartproxy is the most efficient way to test, launch, and scale your web data projects. Recognized as the Best Value Provider for 4 years in a row for offering premium quality products, a user-friendl

    Users
    • CEO
    • Founder
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 95% Small-Business
    • 5% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Smartproxy Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    131
    Ease of Use
    113
    Proxies
    105
    Helpful
    88
    IP Quality
    68
    Cons
    Expensive
    49
    Pricing Issues
    49
    Proxy Issues
    39
    Connection Issues
    15
    Limitations
    14
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Smartproxy features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.1
    9.0
    Reports
    Average: 8.6
    8.7
    Campaign Tracking
    Average: 8.1
    9.1
    Web Analytics
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    smartproxy.com
    Year Founded
    2018
    HQ Location
    New York, US
    LinkedIn® Page
    www.linkedin.com
    111 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Smartproxy is the most efficient way to test, launch, and scale your web data projects. Recognized as the Best Value Provider for 4 years in a row for offering premium quality products, a user-friendl

Users
  • CEO
  • Founder
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 95% Small-Business
  • 5% Mid-Market
Smartproxy Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
131
Ease of Use
113
Proxies
105
Helpful
88
IP Quality
68
Cons
Expensive
49
Pricing Issues
49
Proxy Issues
39
Connection Issues
15
Limitations
14
Smartproxy features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.1
9.0
Reports
Average: 8.6
8.7
Campaign Tracking
Average: 8.1
9.1
Web Analytics
Average: 8.5
Seller Details
Seller
smartproxy.com
Year Founded
2018
HQ Location
New York, US
LinkedIn® Page
www.linkedin.com
111 employees on LinkedIn®
Read Smartproxy Reviews
Mixpanel
By Mixpanel
(1,144)4.6 out of 5
Optimized for quick response
12th Easiest To Use in E-Commerce Analytics software
View top Consulting Services for Mixpanel
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Mixpanel is revolutionizing the way companies understand and leverage product analytics to drive tangible business outcomes. Mixpanel is more than just an analytics tool for 9,000+ companies; it's a s

    Users
    • Product Manager
    • Software Engineer
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 54% Small-Business
    • 36% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Mixpanel Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    57
    Insights
    46
    Analytics
    30
    Intuitive
    27
    User Experience
    20
    Cons
    Learning Curve
    20
    Steep Learning Curve
    19
    Not Intuitive
    14
    Difficult Learning
    12
    Data Management Issues
    11
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Mixpanel features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.1
    9.2
    Reports
    Average: 8.6
    8.7
    Campaign Tracking
    Average: 8.1
    9.0
    Web Analytics
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Mixpanel
    Company Website
    Year Founded
    2009
    HQ Location
    San Francisco, CA
    Twitter
    @mixpanel
    22,722 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    473 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Mixpanel is revolutionizing the way companies understand and leverage product analytics to drive tangible business outcomes. Mixpanel is more than just an analytics tool for 9,000+ companies; it's a s

Users
  • Product Manager
  • Software Engineer
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 54% Small-Business
  • 36% Mid-Market
Mixpanel Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
57
Insights
46
Analytics
30
Intuitive
27
User Experience
20
Cons
Learning Curve
20
Steep Learning Curve
19
Not Intuitive
14
Difficult Learning
12
Data Management Issues
11
Mixpanel features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.1
9.2
Reports
Average: 8.6
8.7
Campaign Tracking
Average: 8.1
9.0
Web Analytics
Average: 8.5
Seller Details
Seller
Mixpanel
Company Website
Year Founded
2009
HQ Location
San Francisco, CA
Twitter
@mixpanel
22,722 Twitter followers
LinkedIn® Page
www.linkedin.com
473 employees on LinkedIn®
Syndigo
By Syndigo
(170)4.4 out of 5
15th Easiest To Use in E-Commerce Analytics software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Syndigo is the leading provider of MDM, PIM, and PXM, delivering data mastery and exceptional customer experiences across departments, organizations, and commerce platforms. With the largest integrate

    Users
    No information available
    Industries
    • Consumer Goods
    • Retail
    Market Segment
    • 38% Mid-Market
    • 32% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Syndigo Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    33
    Customer Support
    28
    Helpful
    24
    Quick Response
    14
    Features
    12
    Cons
    Data Management Issues
    15
    Learning Curve
    8
    Not User-Friendly
    8
    Limitations
    7
    Poor Usability
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Syndigo features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.1
    8.5
    Reports
    Average: 8.6
    6.8
    Campaign Tracking
    Average: 8.1
    8.2
    Web Analytics
    Average: 8.5
  • What G2 Users Think
    Expand/Collapse What G2 Users Think
    • User Sentiment
    How are these determined?Information
    These insights are written by G2's Market Research team, using actual user reviews for Syndigo, left between February 2022 and June 2022.
    • Reviewers like Syndigo's features for business process management, which allow them to define and implement custom workflows and rules.
    • Reviewers appreciate the responsive customer service provided by the vendor, which is efficient and reliable.
    • Reviewers enjoy the ability of Syndigo to manage product master data easily and efficiently while maintaining data integrity and accuracy.
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Syndigo
    Company Website
    Year Founded
    2017
    HQ Location
    Chicago, Illinois
    Twitter
    @syndigoLLC
    276 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,312 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Syndigo is the leading provider of MDM, PIM, and PXM, delivering data mastery and exceptional customer experiences across departments, organizations, and commerce platforms. With the largest integrate

Users
No information available
Industries
  • Consumer Goods
  • Retail
Market Segment
  • 38% Mid-Market
  • 32% Enterprise
Syndigo Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
33
Customer Support
28
Helpful
24
Quick Response
14
Features
12
Cons
Data Management Issues
15
Learning Curve
8
Not User-Friendly
8
Limitations
7
Poor Usability
7
Syndigo features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.1
8.5
Reports
Average: 8.6
6.8
Campaign Tracking
Average: 8.1
8.2
Web Analytics
Average: 8.5
User Sentiment
How are these determined?Information
These insights are written by G2's Market Research team, using actual user reviews for Syndigo, left between February 2022 and June 2022.
  • Reviewers like Syndigo's features for business process management, which allow them to define and implement custom workflows and rules.
  • Reviewers appreciate the responsive customer service provided by the vendor, which is efficient and reliable.
  • Reviewers enjoy the ability of Syndigo to manage product master data easily and efficiently while maintaining data integrity and accuracy.
Seller Details
Seller
Syndigo
Company Website
Year Founded
2017
HQ Location
Chicago, Illinois
Twitter
@syndigoLLC
276 Twitter followers
LinkedIn® Page
www.linkedin.com
1,312 employees on LinkedIn®
Get a quote
Littledata
By Littledata
(59)4.7 out of 5
8th Easiest To Use in E-Commerce Analytics software
Save to My Lists
Entry Level Price:Starting at $99.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Littledata boosts performance in Google, Meta and Klaviyo by tracking more customers and revenue Littledata pioneered server-side tracking for Shopify, connecting first-party customer data into Googl

    Users
    No information available
    Industries
    • Information Technology and Services
    • Retail
    Market Segment
    • 58% Small-Business
    • 41% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Littledata Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    19
    Data Accuracy
    13
    Easy Setup
    12
    Easy Integrations
    10
    Data Management
    8
    Cons
    Expensive
    12
    Learning Curve
    8
    Not Intuitive
    3
    Data Management Issues
    2
    Inadequate Tracking
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Littledata features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.1
    8.8
    Reports
    Average: 8.6
    8.8
    Campaign Tracking
    Average: 8.1
    9.1
    Web Analytics
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Littledata
    Year Founded
    2019
    HQ Location
    Newbury, GB
    Twitter
    @littledatauk
    3,413 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    29 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Littledata boosts performance in Google, Meta and Klaviyo by tracking more customers and revenue Littledata pioneered server-side tracking for Shopify, connecting first-party customer data into Googl

Users
No information available
Industries
  • Information Technology and Services
  • Retail
Market Segment
  • 58% Small-Business
  • 41% Mid-Market
Littledata Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
19
Data Accuracy
13
Easy Setup
12
Easy Integrations
10
Data Management
8
Cons
Expensive
12
Learning Curve
8
Not Intuitive
3
Data Management Issues
2
Inadequate Tracking
2
Littledata features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.1
8.8
Reports
Average: 8.6
8.8
Campaign Tracking
Average: 8.1
9.1
Web Analytics
Average: 8.5
Seller Details
Seller
Littledata
Year Founded
2019
HQ Location
Newbury, GB
Twitter
@littledatauk
3,413 Twitter followers
LinkedIn® Page
www.linkedin.com
29 employees on LinkedIn®
Read Littledata Reviews
PriceSpider Where to Buy
By PriceSpider
(35)4.6 out of 5
Optimized for quick response
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    They say you have to crawl before you can walk. But with PriceSpider’s proprietary crawl tech, brands sprint toward higher revenue and profit margins by gaining access to every data point they need. T

    Users
    No information available
    Industries
    • Consumer Goods
    Market Segment
    • 57% Enterprise
    • 31% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • PriceSpider Where to Buy Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    14
    Customer Support
    12
    Helpful
    11
    Customer Experience
    7
    Implementation Ease
    5
    Cons
    Access Limitations
    4
    Lack of Customization
    3
    Limitations
    3
    Limited Customization
    3
    Missing Features
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • PriceSpider Where to Buy features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.1
    7.7
    Reports
    Average: 8.6
    8.1
    Campaign Tracking
    Average: 8.1
    7.9
    Web Analytics
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    PriceSpider
    Company Website
    Year Founded
    2004
    HQ Location
    Irvine, CA
    Twitter
    @PriceSpider
    987 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    251 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

They say you have to crawl before you can walk. But with PriceSpider’s proprietary crawl tech, brands sprint toward higher revenue and profit margins by gaining access to every data point they need. T

Users
No information available
Industries
  • Consumer Goods
Market Segment
  • 57% Enterprise
  • 31% Mid-Market
PriceSpider Where to Buy Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
14
Customer Support
12
Helpful
11
Customer Experience
7
Implementation Ease
5
Cons
Access Limitations
4
Lack of Customization
3
Limitations
3
Limited Customization
3
Missing Features
3
PriceSpider Where to Buy features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.1
7.7
Reports
Average: 8.6
8.1
Campaign Tracking
Average: 8.1
7.9
Web Analytics
Average: 8.5
Seller Details
Seller
PriceSpider
Company Website
Year Founded
2004
HQ Location
Irvine, CA
Twitter
@PriceSpider
987 Twitter followers
LinkedIn® Page
www.linkedin.com
251 employees on LinkedIn®
Get a quote
Bright Data
By bright data
(223)4.7 out of 5
Save to My Lists
Entry Level Price:$0
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Bright Data is the world's #1 web data, proxies, & data scraping solutions platform. Fortune 500 companies, academic institutions and small businesses all rely on Bright Data's products, network a

    Users
    • CEO
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 60% Small-Business
    • 22% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Bright Data Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    36
    Ease of Use
    33
    Helpful
    28
    Data Collection
    24
    Data Management
    20
    Cons
    Proxy Issues
    8
    Learning Curve
    7
    Poor Documentation
    7
    Data Management Issues
    6
    Expensive
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Bright Data features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.1
    9.6
    Reports
    Average: 8.6
    8.6
    Campaign Tracking
    Average: 8.1
    9.6
    Web Analytics
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    bright data
    Company Website
    Year Founded
    2014
    HQ Location
    Greater Tel Aviv, IL
    LinkedIn® Page
    www.linkedin.com
    1,174 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Bright Data is the world's #1 web data, proxies, & data scraping solutions platform. Fortune 500 companies, academic institutions and small businesses all rely on Bright Data's products, network a

Users
  • CEO
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 60% Small-Business
  • 22% Mid-Market
Bright Data Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
36
Ease of Use
33
Helpful
28
Data Collection
24
Data Management
20
Cons
Proxy Issues
8
Learning Curve
7
Poor Documentation
7
Data Management Issues
6
Expensive
6
Bright Data features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.1
9.6
Reports
Average: 8.6
8.6
Campaign Tracking
Average: 8.1
9.6
Web Analytics
Average: 8.5
Seller Details
Seller
bright data
Company Website
Year Founded
2014
HQ Location
Greater Tel Aviv, IL
LinkedIn® Page
www.linkedin.com
1,174 employees on LinkedIn®
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227 Listings in E-Commerce Analytics Available
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E-Commerce Analytics Topics

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Learn More About E-Commerce Analytics Software

What is E-Commerce Analytics Software?

Most businesses thrive on data. E-commerce businesses especially can benefit from tools capable of analyzing real-time data, as these solutions help e-commerce stores identify exactly which products sell best, who their customers are, and which aspects of their website attract the most attention and have the best conversion rates. By combining aspects of big data analytics and a web analytics tool, business owners can get a complete view of their e-commerce business and how it is performing at a variety of levels.

By integrating with an e-commerce platform, e-commerce analytics software can gather data from marketing campaigns, email campaigns, live chat, and other data sources related to the e-commerce store itself. With these reports, business owners can obtain actionable insights to help them improve their business and invest in the strategies that are working.

Key Benefits of E-Commerce Analytics Software

  • Real-time data from a variety of sources related to an e-commerce business
  • Insight into customer behavior and demographics
  • Website data based on how users interact with the e-commerce store itself
  • Data to help refine personalization algorithms to better cater to individual customers

Why Use E-Commerce Analytics Software?

Digital businesses have so much ready access to data that it’s almost silly not to take advantage of it. Since online businesses like e-commerce stores run completely on a variety of software solutions, an analytics solution can easily integrate with and leverage all this data.

Customer analytics — Businesses can’t exist without customers, and insights into the customer journey, average conversion rate, and purchasing habits are crucial for an e-commerce website. E-commerce analytics software can use customer and purchase data to compile a complete picture of who a business’ customers are and what they are purchasing. Businesses might even be able to gain insight into what time of day customers are most active and when is the best time to introduce new products and offers.

Business intelligence — Insight into sales and various campaigns are a must for any global e-commerce business. Knowing how the business is performing as a whole and what needs improvement can be invaluable, especially when decisions can affect the entirety of the business. Business intelligence can help e-commerce stores refine their inventory and other business strategies to optimize revenue.

Marketing analytics — Using digital analytics tools can help determine which marketing efforts are successful (and which aren't) by tracking where customers are coming from and which offers they may have interacted with. These tools may integrate with social media or email marketing tools to track the success of these efforts. E-commerce analytics can also help with A/B testing the e-commerce website by tracking users’ interactions with the site and noting which iteration has the best conversion rate.

Who Uses E-Commerce Analytics Software?

E-commerce business owners — Any business owner can benefit from any and all insights into their business. E-commerce business owners, particularly, can use e-commerce analytics to measure the success of specific inventory, which strategies convert the most customers, and who their customers are. Armed with this information, business owners can focus their efforts on their true audience and eliminate or reduce aspects of their business that aren’t performing well. They can also use these insights to attract new customers or cater to customers who need more than they can currently provide.

Website developers — Website developers can use e-commerce analytics software to create or refine an online store that maximizes usability and customer conversion. By collecting a variety of digital data, e-commerce analytics can track users of the site and how they interact with it. This can help developers create clear pathways and streamlined experiences so customers never feel lost or confused. Any hiccup in the process can cause customers to abandon their cart and leave the site, essentially losing a sale. The easier it is to make a purchase, the more likely users will be to do so.

Marketers — Digital analytics are also extremely useful for marketers trying to create a brand presence. By tracking how customers arrive at the e-commerce store, marketers can determine which channels are most successful at generating traffic. They can also see customer demographics and which products are most popular in order to create targeted marketing materials.

E-Commerce Analytics Software Features

Reports — Reports are the main function of any analytics software, since the analysis of data needs to be presented in a digestible fashion to use it effectively. These reports can often be customized to a specific user’s needs based on the data gathered. Multiple reports can provide a wide variety of insight into the business’ performance.

Integrations — E-commerce analytics tools often collect data from e-commerce platforms and other software used by e-commerce businesses. By integrating with these tools, e-commerce analytics software can easily have access to the data needed for reports and even analyze data in real time. Integrations can also help analytics tools create recurring reports with little to no input from the user.

Dashboards — Dashboards provide a means to see a wide variety of information presented in one place. This can make it easy to quickly see if the business is performing well or if there is a problem with minimal digging. Saved reports and real-time data can be checked at a glance so problems can be addressed immediately.

Web analytics — Web analytics show the performance of the e-commerce website itself, tracking traffic, visitor behavior, and SERP ranking. If the website isn’t performing well, customers will not be able to find the store or effectively make a purchase. A successful e-commerce store must first be a successful website, and these features help achieve that.

Campaign tracking — A good way to get the word out about an e-commerce brand is to create social media, email, or other digital marketing campaigns. By integrating those efforts with e-commerce analytics tools, users can see which campaigns are most successful and what kind of customers are responding to which efforts. This can help refine future campaigns and target efforts to specific demographics.

Product analytics — The ability to see the success of individual products can be invaluable for an e-commerce store that offers a wide range of items. Individual product metrics can not only show how well a specific item is selling but also who is buying that product and other useful information to determine if it is worth carrying.