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Best E-Commerce Personalization Software

Subhransu Sahu
SS
Researched and written by Subhransu Sahu

E-commerce personalization software creates experiences tailored to consumers who shop online using e-commerce tools. This type of software captures user behavior in real time across multiple channels and provides personalized messaging to help users discover and buy products or services. E-commerce personalization software is used by marketers and e-commerce professionals to increase online sales.

E-commerce personalization software is usually delivered as a standalone solution that integrates with e-commerce platforms, shopping cart software, and product information management (PIM) software. In addition, some vendors combine e-commerce personalization software with e-merchandising software or multichannel retail software.

To qualify for inclusion in the E-Commerce Personalization category, a product must:

Monitor user behavior on channels such as mobile, web, or email
Provide features to create personalized messaging and product recommendations
Target visitors with custom messaging based on behavior and history
Define and implement personalization campaigns to target segments of buyers
Analyze the efficiency of personalization campaigns across multiple channels

Best E-Commerce Personalization Software At A Glance

Best for Small Businesses:
Best for Mid-Market:
Best for Enterprise:
Highest User Satisfaction:
Best Free Software:
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Best for Enterprise:
Highest User Satisfaction:
Best Free Software:

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

No filters applied
279 Listings in E-Commerce Personalization Available
(1,071)4.8 out of 5
Optimized for quick response
2nd Easiest To Use in E-Commerce Personalization software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Insider—a single platform for building individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with a

    Users
    • Digital Marketing Specialist
    • Digital Marketing Manager
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 45% Mid-Market
    • 29% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Insider Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    258
    Customer Engagement
    254
    Engagement
    234
    Personalization
    205
    Experience
    174
    Cons
    Learning Curve
    87
    Difficult Learning
    36
    Poor Customer Support
    35
    High Learning Curve
    25
    Initial Difficulty
    25
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Insider features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.2
    9.5
    User Data
    Average: 8.6
    9.6
    Targeting
    Average: 8.6
    9.6
    Content
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Insider
    Company Website
    Year Founded
    2012
    HQ Location
    Global
    Twitter
    @useinsider
    45,488 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,369 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Insider—a single platform for building individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with a

Users
  • Digital Marketing Specialist
  • Digital Marketing Manager
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 45% Mid-Market
  • 29% Small-Business
Insider Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
258
Customer Engagement
254
Engagement
234
Personalization
205
Experience
174
Cons
Learning Curve
87
Difficult Learning
36
Poor Customer Support
35
High Learning Curve
25
Initial Difficulty
25
Insider features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.2
9.5
User Data
Average: 8.6
9.6
Targeting
Average: 8.6
9.6
Content
Average: 8.8
Seller Details
Seller
Insider
Company Website
Year Founded
2012
HQ Location
Global
Twitter
@useinsider
45,488 Twitter followers
LinkedIn® Page
www.linkedin.com
1,369 employees on LinkedIn®
(13,777)4.5 out of 5
Optimized for quick response
View top Consulting Services for ActiveCampaign
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15% off
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ActiveCampaign is your all-in-one solution for creating and automating personalized customer experiences that grow your business + Powerful automations that drive meaningful customer experiences

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Health, Wellness and Fitness
    Market Segment
    • 92% Small-Business
    • 7% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • ActiveCampaign Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    1,891
    Automation
    1,645
    Automations
    1,361
    Features
    1,269
    Email Marketing
    1,132
    Cons
    Learning Curve
    836
    Missing Features
    683
    Expensive
    568
    Limited Features
    541
    Limitations
    495
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • ActiveCampaign features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.2
    7.9
    User Data
    Average: 8.6
    7.9
    Targeting
    Average: 8.6
    7.6
    Content
    Average: 8.8
  • What G2 Users Think
    Expand/Collapse What G2 Users Think
  • User Sentiment
    How are these determined?Information
    These insights are written by G2's Market Research team, using actual user reviews for ActiveCampaign, left between February 2022 and May 2022.
    • Reviewers appreciate ActiveCampaign’s advanced automation capabilities and the ease of use regarding the ActiveCampaign’s contact management
    • Reviewers like the product’s robust feature set and particularly value the customer service provided, leading to more tailored features
    • Reviewers value the product’s wide array of integrations, but some have stated a desire for additional native integrations rather than reliance on third-party software
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2003
    HQ Location
    Chicago, IL
    Twitter
    @ActiveCampaign
    13,322 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    853 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ActiveCampaign is your all-in-one solution for creating and automating personalized customer experiences that grow your business + Powerful automations that drive meaningful customer experiences

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Health, Wellness and Fitness
Market Segment
  • 92% Small-Business
  • 7% Mid-Market
ActiveCampaign Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
1,891
Automation
1,645
Automations
1,361
Features
1,269
Email Marketing
1,132
Cons
Learning Curve
836
Missing Features
683
Expensive
568
Limited Features
541
Limitations
495
ActiveCampaign features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.2
7.9
User Data
Average: 8.6
7.9
Targeting
Average: 8.6
7.6
Content
Average: 8.8
User Sentiment
How are these determined?Information
These insights are written by G2's Market Research team, using actual user reviews for ActiveCampaign, left between February 2022 and May 2022.
  • Reviewers appreciate ActiveCampaign’s advanced automation capabilities and the ease of use regarding the ActiveCampaign’s contact management
  • Reviewers like the product’s robust feature set and particularly value the customer service provided, leading to more tailored features
  • Reviewers value the product’s wide array of integrations, but some have stated a desire for additional native integrations rather than reliance on third-party software
Seller Details
Company Website
Year Founded
2003
HQ Location
Chicago, IL
Twitter
@ActiveCampaign
13,322 Twitter followers
LinkedIn® Page
www.linkedin.com
853 employees on LinkedIn®

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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Moosend is an affordable, intuitive platform, suitable both for beginners and seasoned marketers. Thanks to its 1-day implementation, 100+ email templates, automation recipes, and AI Writer, user

    Users
    • CEO
    • Owner
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 82% Small-Business
    • 13% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Moosend Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    116
    Email Marketing
    70
    Automation
    52
    Customer Support
    51
    Intuitive
    40
    Cons
    Limited Templates
    21
    Expensive
    18
    Lack of Customization
    18
    Missing Features
    18
    Limited Features
    17
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Moosend features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.2
    8.9
    User Data
    Average: 8.6
    8.9
    Targeting
    Average: 8.6
    8.9
    Content
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Sitecore
    Company Website
    Year Founded
    2001
    HQ Location
    San Francisco, CA
    Twitter
    @Sitecore
    19,904 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,751 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Moosend is an affordable, intuitive platform, suitable both for beginners and seasoned marketers. Thanks to its 1-day implementation, 100+ email templates, automation recipes, and AI Writer, user

Users
  • CEO
  • Owner
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 82% Small-Business
  • 13% Mid-Market
Moosend Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
116
Email Marketing
70
Automation
52
Customer Support
51
Intuitive
40
Cons
Limited Templates
21
Expensive
18
Lack of Customization
18
Missing Features
18
Limited Features
17
Moosend features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.2
8.9
User Data
Average: 8.6
8.9
Targeting
Average: 8.6
8.9
Content
Average: 8.8
Seller Details
Seller
Sitecore
Company Website
Year Founded
2001
HQ Location
San Francisco, CA
Twitter
@Sitecore
19,904 Twitter followers
LinkedIn® Page
www.linkedin.com
1,751 employees on LinkedIn®
(283)4.5 out of 5
Optimized for quick response
6th Easiest To Use in E-Commerce Personalization software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, reco

    Users
    No information available
    Industries
    • Retail
    • Cosmetics
    Market Segment
    • 47% Mid-Market
    • 36% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • AB Tasty Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    58
    Customer Support
    52
    Experience
    29
    Testing Efficiency
    26
    A/B Testing
    25
    Cons
    Learning Curve
    10
    Limitations
    9
    Testing Difficulties
    9
    Missing Features
    8
    Technical Issues
    8
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • AB Tasty features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.2
    7.6
    User Data
    Average: 8.6
    8.3
    Targeting
    Average: 8.6
    8.3
    Content
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    AB Tasty
    Company Website
    Year Founded
    2009
    HQ Location
    PARIS, France
    Twitter
    @ABTasty
    12,149 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    356 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, reco

Users
No information available
Industries
  • Retail
  • Cosmetics
Market Segment
  • 47% Mid-Market
  • 36% Enterprise
AB Tasty Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
58
Customer Support
52
Experience
29
Testing Efficiency
26
A/B Testing
25
Cons
Learning Curve
10
Limitations
9
Testing Difficulties
9
Missing Features
8
Technical Issues
8
AB Tasty features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.2
7.6
User Data
Average: 8.6
8.3
Targeting
Average: 8.6
8.3
Content
Average: 8.8
Seller Details
Seller
AB Tasty
Company Website
Year Founded
2009
HQ Location
PARIS, France
Twitter
@ABTasty
12,149 Twitter followers
LinkedIn® Page
www.linkedin.com
356 employees on LinkedIn®
(241)4.8 out of 5
3rd Easiest To Use in E-Commerce Personalization software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    edrone is a CRM and Marketing Automation system designed specifically for online stores. Our mission is to create and provide e-commerce companies with cutting-edge technologies, such as Voice Commerc

    Users
    • CEO
    • Owner
    Industries
    • Apparel & Fashion
    • Retail
    Market Segment
    • 73% Small-Business
    • 26% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • edrone Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    43
    Ease of Use
    42
    Helpful
    30
    Intuitive
    23
    Automation
    18
    Cons
    Learning Curve
    8
    Missing Features
    8
    Limited Features
    6
    Not Intuitive
    6
    Difficult Setup
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • edrone features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.2
    9.2
    User Data
    Average: 8.6
    9.3
    Targeting
    Average: 8.6
    9.3
    Content
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    edrone
    Year Founded
    2016
    HQ Location
    Krakow, Małopolska
    Twitter
    @edrone_me
    1,551 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    239 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

edrone is a CRM and Marketing Automation system designed specifically for online stores. Our mission is to create and provide e-commerce companies with cutting-edge technologies, such as Voice Commerc

Users
  • CEO
  • Owner
Industries
  • Apparel & Fashion
  • Retail
Market Segment
  • 73% Small-Business
  • 26% Mid-Market
edrone Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
43
Ease of Use
42
Helpful
30
Intuitive
23
Automation
18
Cons
Learning Curve
8
Missing Features
8
Limited Features
6
Not Intuitive
6
Difficult Setup
5
edrone features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.2
9.2
User Data
Average: 8.6
9.3
Targeting
Average: 8.6
9.3
Content
Average: 8.8
Seller Details
Seller
edrone
Year Founded
2016
HQ Location
Krakow, Małopolska
Twitter
@edrone_me
1,551 Twitter followers
LinkedIn® Page
www.linkedin.com
239 employees on LinkedIn®
(504)4.5 out of 5
Optimized for quick response
View top Consulting Services for MoEngage
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Entry Level Price:Free Upto 10,000 Month...
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    MoEngage is a cross-channel customer engagement platform built for marketers and product owners who value agility over cumbersome complexity. We help consumer brands adapt quickly to evolving customer

    Users
    • Digital Marketing Manager
    • Product Manager
    Industries
    • Financial Services
    • Online Media
    Market Segment
    • 55% Mid-Market
    • 24% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • MoEngage Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    124
    Features
    81
    Analytics
    72
    Customer Support
    68
    Helpful
    61
    Cons
    Missing Features
    45
    Expensive
    29
    Limited Features
    29
    Learning Curve
    28
    Complexity
    23
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • MoEngage features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.2
    9.0
    User Data
    Average: 8.6
    9.1
    Targeting
    Average: 8.6
    9.0
    Content
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    MoEngage
    Company Website
    Year Founded
    2014
    HQ Location
    San Francisco, California
    Twitter
    @moengage
    2,483 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    845 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

MoEngage is a cross-channel customer engagement platform built for marketers and product owners who value agility over cumbersome complexity. We help consumer brands adapt quickly to evolving customer

Users
  • Digital Marketing Manager
  • Product Manager
Industries
  • Financial Services
  • Online Media
Market Segment
  • 55% Mid-Market
  • 24% Small-Business
MoEngage Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
124
Features
81
Analytics
72
Customer Support
68
Helpful
61
Cons
Missing Features
45
Expensive
29
Limited Features
29
Learning Curve
28
Complexity
23
MoEngage features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.2
9.0
User Data
Average: 8.6
9.1
Targeting
Average: 8.6
9.0
Content
Average: 8.8
Seller Details
Seller
MoEngage
Company Website
Year Founded
2014
HQ Location
San Francisco, California
Twitter
@moengage
2,483 Twitter followers
LinkedIn® Page
www.linkedin.com
845 employees on LinkedIn®
(219)4.9 out of 5
Optimized for quick response
1st Easiest To Use in E-Commerce Personalization software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ContactPigeon empowers retailers to build interactions that resonate deeply with their customers. By unifying real-time customer data with advanced AI and automation engines, we enable businesses to s

    Users
    • Marketing Manager
    • Marketing Director
    Industries
    • Apparel & Fashion
    • Retail
    Market Segment
    • 61% Small-Business
    • 34% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • ContactPigeon Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Automation
    50
    Customer Engagement
    50
    Features
    46
    Ease of Use
    45
    Results
    44
    Cons
    Delay Issues
    7
    Learning Curve
    7
    Slow Performance
    7
    Delays
    6
    Segmentation Issues
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • ContactPigeon features and usability ratings that predict user satisfaction
    9.9
    Has the product been a good partner in doing business?
    Average: 9.2
    10.0
    User Data
    Average: 8.6
    9.8
    Targeting
    Average: 8.6
    9.8
    Content
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2014
    HQ Location
    Athens, Greece
    Twitter
    @ContactPigeon
    467 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    31 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ContactPigeon empowers retailers to build interactions that resonate deeply with their customers. By unifying real-time customer data with advanced AI and automation engines, we enable businesses to s

Users
  • Marketing Manager
  • Marketing Director
Industries
  • Apparel & Fashion
  • Retail
Market Segment
  • 61% Small-Business
  • 34% Mid-Market
ContactPigeon Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Automation
50
Customer Engagement
50
Features
46
Ease of Use
45
Results
44
Cons
Delay Issues
7
Learning Curve
7
Slow Performance
7
Delays
6
Segmentation Issues
6
ContactPigeon features and usability ratings that predict user satisfaction
9.9
Has the product been a good partner in doing business?
Average: 9.2
10.0
User Data
Average: 8.6
9.8
Targeting
Average: 8.6
9.8
Content
Average: 8.8
Seller Details
Company Website
Year Founded
2014
HQ Location
Athens, Greece
Twitter
@ContactPigeon
467 Twitter followers
LinkedIn® Page
www.linkedin.com
31 employees on LinkedIn®
(354)4.8 out of 5
Optimized for quick response
4th Easiest To Use in E-Commerce Personalization software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Luigi's Box is a product search and discovery solution suitable for any e-commerce platform. Luigi's Box magic starts with detailed analytics dashboards giving you all the relevant information about t

    Users
    • CEO
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 58% Small-Business
    • 36% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Luigi's Box Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    125
    Search Functionality
    118
    Search Efficiency
    116
    Results
    77
    Customer Support
    73
    Cons
    Expensive
    28
    Difficult Implementation
    17
    Learning Curve
    14
    Search Functionality
    14
    Complex Setup
    13
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Luigi's Box features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.2
    9.1
    User Data
    Average: 8.6
    9.2
    Targeting
    Average: 8.6
    9.2
    Content
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2016
    HQ Location
    Bratislava
    Twitter
    @LuigisBox
    168 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    111 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Luigi's Box is a product search and discovery solution suitable for any e-commerce platform. Luigi's Box magic starts with detailed analytics dashboards giving you all the relevant information about t

Users
  • CEO
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 58% Small-Business
  • 36% Mid-Market
Luigi's Box Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
125
Search Functionality
118
Search Efficiency
116
Results
77
Customer Support
73
Cons
Expensive
28
Difficult Implementation
17
Learning Curve
14
Search Functionality
14
Complex Setup
13
Luigi's Box features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.2
9.1
User Data
Average: 8.6
9.2
Targeting
Average: 8.6
9.2
Content
Average: 8.8
Seller Details
Company Website
Year Founded
2016
HQ Location
Bratislava
Twitter
@LuigisBox
168 Twitter followers
LinkedIn® Page
www.linkedin.com
111 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Dynamic Yield, a Mastercard company, helps businesses across industries deliver digital customer experiences that are personalized, optimized, and synchronized. With Dynamic Yield, marketers, product

    Users
    • Product Manager
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 56% Mid-Market
    • 29% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Dynamic Yield Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    31
    Ease of Use
    31
    Personalization
    25
    Experience
    24
    Helpful
    18
    Cons
    Missing Features
    10
    Limitations
    9
    Inadequate Reporting
    6
    Campaign Management
    5
    Campaign Management Issues
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Dynamic Yield features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.2
    8.3
    User Data
    Average: 8.6
    8.8
    Targeting
    Average: 8.6
    8.7
    Content
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2011
    HQ Location
    New York, NY
    Twitter
    @DynamicYield
    2,003 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    590 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Dynamic Yield, a Mastercard company, helps businesses across industries deliver digital customer experiences that are personalized, optimized, and synchronized. With Dynamic Yield, marketers, product

Users
  • Product Manager
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 56% Mid-Market
  • 29% Enterprise
Dynamic Yield Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
31
Ease of Use
31
Personalization
25
Experience
24
Helpful
18
Cons
Missing Features
10
Limitations
9
Inadequate Reporting
6
Campaign Management
5
Campaign Management Issues
5
Dynamic Yield features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.2
8.3
User Data
Average: 8.6
8.8
Targeting
Average: 8.6
8.7
Content
Average: 8.8
Seller Details
Year Founded
2011
HQ Location
New York, NY
Twitter
@DynamicYield
2,003 Twitter followers
LinkedIn® Page
www.linkedin.com
590 employees on LinkedIn®
(673)4.5 out of 5
Optimized for quick response
9th Easiest To Use in E-Commerce Personalization software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with the

    Users
    • Product Manager
    • Marketing Automation Specialist
    Industries
    • Financial Services
    • Education Management
    Market Segment
    • 56% Mid-Market
    • 27% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • WebEngage Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    204
    Features
    126
    Journey Creation
    119
    Customer Support
    118
    Helpful
    110
    Cons
    Missing Features
    71
    Poor Customer Support
    54
    Slow Performance
    54
    Slow Loading
    49
    Limited Features
    47
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • WebEngage features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.2
    8.7
    User Data
    Average: 8.6
    8.7
    Targeting
    Average: 8.6
    8.2
    Content
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    WebEngage
    Company Website
    Year Founded
    2011
    HQ Location
    Mumbai
    Twitter
    @webengage
    5,157 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    471 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with the

Users
  • Product Manager
  • Marketing Automation Specialist
Industries
  • Financial Services
  • Education Management
Market Segment
  • 56% Mid-Market
  • 27% Small-Business
WebEngage Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
204
Features
126
Journey Creation
119
Customer Support
118
Helpful
110
Cons
Missing Features
71
Poor Customer Support
54
Slow Performance
54
Slow Loading
49
Limited Features
47
WebEngage features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.2
8.7
User Data
Average: 8.6
8.7
Targeting
Average: 8.6
8.2
Content
Average: 8.8
Seller Details
Seller
WebEngage
Company Website
Year Founded
2011
HQ Location
Mumbai
Twitter
@webengage
5,157 Twitter followers
LinkedIn® Page
www.linkedin.com
471 employees on LinkedIn®
(645)4.6 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Bloomreach is a comprehensive commerce personalization solution designed to enhance the online shopping experience by leveraging real-time customer and product data. This platform enables businesses t

    Users
    • CRM Manager
    • Marketing Specialist
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 49% Mid-Market
    • 28% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Bloomreach is a customer data platform that offers marketing automation features, customer data management, and website personalization tools.
    • Reviewers appreciate Bloomreach's ability to handle large volumes of data, its user-friendly interface, and the high-quality customer support that provides timely and knowledgeable assistance.
    • Users experienced a steep learning curve to fully leverage the platform's powerful features, occasional performance inconsistencies, and some found the initial setup and configuration to be complex and time-intensive.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Bloomreach Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    125
    Features
    116
    Customer Support
    96
    Helpful
    90
    Personalization
    65
    Cons
    Learning Curve
    80
    Limited Features
    58
    Missing Features
    53
    Learning Difficulty
    47
    Limitations
    46
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Bloomreach features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.2
    8.8
    User Data
    Average: 8.6
    8.8
    Targeting
    Average: 8.6
    8.0
    Content
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2009
    HQ Location
    Mountain View, CA
    Twitter
    @bloomreach_tm
    10,663 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,071 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Bloomreach is a comprehensive commerce personalization solution designed to enhance the online shopping experience by leveraging real-time customer and product data. This platform enables businesses t

Users
  • CRM Manager
  • Marketing Specialist
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 49% Mid-Market
  • 28% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Bloomreach is a customer data platform that offers marketing automation features, customer data management, and website personalization tools.
  • Reviewers appreciate Bloomreach's ability to handle large volumes of data, its user-friendly interface, and the high-quality customer support that provides timely and knowledgeable assistance.
  • Users experienced a steep learning curve to fully leverage the platform's powerful features, occasional performance inconsistencies, and some found the initial setup and configuration to be complex and time-intensive.
Bloomreach Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
125
Features
116
Customer Support
96
Helpful
90
Personalization
65
Cons
Learning Curve
80
Limited Features
58
Missing Features
53
Learning Difficulty
47
Limitations
46
Bloomreach features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.2
8.8
User Data
Average: 8.6
8.8
Targeting
Average: 8.6
8.0
Content
Average: 8.8
Seller Details
Company Website
Year Founded
2009
HQ Location
Mountain View, CA
Twitter
@bloomreach_tm
10,663 Twitter followers
LinkedIn® Page
www.linkedin.com
1,071 employees on LinkedIn®
(225)4.4 out of 5
Optimized for quick response
View top Consulting Services for Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
Save to My Lists
Entry Level Price:$100,000.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Today, customers expect outreach from brands to always be personalized to their wants and needs. Not providing these personalized experiences can be expensive, causing customers to opt out and brands

    Users
    No information available
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 51% Mid-Market
    • 22% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    27
    Personalization
    22
    Experience
    16
    Analytics
    15
    Engagement
    15
    Cons
    Expensive
    12
    Complexity
    7
    Learning Curve
    7
    Required Expertise
    7
    Slow Performance
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Salesforce Marketing Cloud Personalization (formerly Interaction Studio) features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.2
    8.1
    User Data
    Average: 8.6
    8.9
    Targeting
    Average: 8.6
    8.5
    Content
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1999
    HQ Location
    San Francisco, CA
    Twitter
    @salesforce
    584,242 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    78,543 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Today, customers expect outreach from brands to always be personalized to their wants and needs. Not providing these personalized experiences can be expensive, causing customers to opt out and brands

Users
No information available
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 51% Mid-Market
  • 22% Enterprise
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
27
Personalization
22
Experience
16
Analytics
15
Engagement
15
Cons
Expensive
12
Complexity
7
Learning Curve
7
Required Expertise
7
Slow Performance
7
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.2
8.1
User Data
Average: 8.6
8.9
Targeting
Average: 8.6
8.5
Content
Average: 8.8
Seller Details
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
584,242 Twitter followers
LinkedIn® Page
www.linkedin.com
78,543 employees on LinkedIn®
(289)4.2 out of 5
8th Easiest To Use in E-Commerce Personalization software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    GetResponse Marketing Automation is a platform designed to maximize revenue growth. With over 25 years of proven expertise, GetResponse empowers marketing and communications professionals to drive res

    Users
    • CEO
    • Founder
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 71% Small-Business
    • 22% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • GetResponse MAX Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    39
    Customer Support
    28
    Email Marketing
    24
    Features
    24
    Helpful
    23
    Cons
    Missing Features
    15
    Limited Features
    10
    Inadequate Reporting
    7
    Learning Curve
    7
    Poor Reporting
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • GetResponse MAX features and usability ratings that predict user satisfaction
    8.6
    Has the product been a good partner in doing business?
    Average: 9.2
    9.0
    User Data
    Average: 8.6
    8.8
    Targeting
    Average: 8.6
    8.7
    Content
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1998
    HQ Location
    Poland
    Twitter
    @getresponse
    56,714 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    485 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

GetResponse Marketing Automation is a platform designed to maximize revenue growth. With over 25 years of proven expertise, GetResponse empowers marketing and communications professionals to drive res

Users
  • CEO
  • Founder
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 71% Small-Business
  • 22% Mid-Market
GetResponse MAX Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
39
Customer Support
28
Email Marketing
24
Features
24
Helpful
23
Cons
Missing Features
15
Limited Features
10
Inadequate Reporting
7
Learning Curve
7
Poor Reporting
7
GetResponse MAX features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 9.2
9.0
User Data
Average: 8.6
8.8
Targeting
Average: 8.6
8.7
Content
Average: 8.8
Seller Details
Company Website
Year Founded
1998
HQ Location
Poland
Twitter
@getresponse
56,714 Twitter followers
LinkedIn® Page
www.linkedin.com
485 employees on LinkedIn®
(2,214)4.5 out of 5
Optimized for quick response
14th Easiest To Use in E-Commerce Personalization software
View top Consulting Services for Brevo Marketing Platform
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Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster. It's easy to use and suitabl

    Users
    • CEO
    • Founder
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 84% Small-Business
    • 12% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Brevo is a marketing platform that facilitates building customer relationships across SMS, email, and newsletters.
    • Reviewers like the ease of use, the ability to quickly share information with their contact list, and the professional and helpful customer support.
    • Users experienced issues with integration with other CRM solutions, requiring manual addition of new contacts and marking some contacts as 'unsubscribed' in their CRM.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Brevo Marketing Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    364
    Features
    216
    Email Marketing
    205
    Email Management
    167
    Customer Support
    155
    Cons
    Missing Features
    88
    Limited Features
    87
    Expensive
    65
    Limitations
    63
    Learning Curve
    62
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Brevo Marketing Platform features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.2
    8.6
    User Data
    Average: 8.6
    8.6
    Targeting
    Average: 8.6
    8.7
    Content
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Brevo
    Company Website
    Year Founded
    2012
    HQ Location
    Paris
    Twitter
    @brevo_official
    15,915 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    719 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster. It's easy to use and suitabl

Users
  • CEO
  • Founder
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 84% Small-Business
  • 12% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Brevo is a marketing platform that facilitates building customer relationships across SMS, email, and newsletters.
  • Reviewers like the ease of use, the ability to quickly share information with their contact list, and the professional and helpful customer support.
  • Users experienced issues with integration with other CRM solutions, requiring manual addition of new contacts and marking some contacts as 'unsubscribed' in their CRM.
Brevo Marketing Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
364
Features
216
Email Marketing
205
Email Management
167
Customer Support
155
Cons
Missing Features
88
Limited Features
87
Expensive
65
Limitations
63
Learning Curve
62
Brevo Marketing Platform features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.2
8.6
User Data
Average: 8.6
8.6
Targeting
Average: 8.6
8.7
Content
Average: 8.8
Seller Details
Seller
Brevo
Company Website
Year Founded
2012
HQ Location
Paris
Twitter
@brevo_official
15,915 Twitter followers
LinkedIn® Page
www.linkedin.com
719 employees on LinkedIn®
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore Cloud is an AI-powered platform designed to transform customer experience and personalization in the w

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Financial Services
    • Banking
    Market Segment
    • 49% Mid-Market
    • 35% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Netcore Customer Engagement and Experience Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    189
    Customer Support
    132
    Helpful
    128
    Customer Engagement
    120
    Engagement
    118
    Cons
    Missing Features
    51
    Poor Customer Support
    39
    Limitations
    38
    Learning Curve
    36
    Delays
    35
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Netcore Customer Engagement and Experience Platform features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.2
    8.9
    User Data
    Average: 8.6
    8.6
    Targeting
    Average: 8.6
    8.2
    Content
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1998
    HQ Location
    Mumbai, Maharashtra
    Twitter
    @netcore_cloud
    1,854 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,199 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore Cloud is an AI-powered platform designed to transform customer experience and personalization in the w

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Financial Services
  • Banking
Market Segment
  • 49% Mid-Market
  • 35% Enterprise
Netcore Customer Engagement and Experience Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
189
Customer Support
132
Helpful
128
Customer Engagement
120
Engagement
118
Cons
Missing Features
51
Poor Customer Support
39
Limitations
38
Learning Curve
36
Delays
35
Netcore Customer Engagement and Experience Platform features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.2
8.9
User Data
Average: 8.6
8.6
Targeting
Average: 8.6
8.2
Content
Average: 8.8
Seller Details
Company Website
Year Founded
1998
HQ Location
Mumbai, Maharashtra
Twitter
@netcore_cloud
1,854 Twitter followers
LinkedIn® Page
www.linkedin.com
1,199 employees on LinkedIn®

Learn More About E-Commerce Personalization Software

What is E-Commerce Personalization Software?

E-commerce personalization software helps online businesses easily cater their offerings to each specific customer. This may take the form of personalized emails, coupons, or product recommendations. The goal is to increase sales by enticing customers with a personalized experience so they will buy more in a single transaction and become a returning customer.

In many cases, this personalization is fueled by artificial intelligence, taking a customer’s browsing and purchase history and curating personalized recommendations. The tool should also be able to measure the success of its recommendations and other personalization efforts to better refine them in the future.

Key Benefits of E-Commerce Personalization Software

  • Increased customer conversion
  • Insights into customer behavior and customer retention
  • Unified messaging across multiple platforms


Who Uses E-Commerce Personalization Software?

E-commerce personalization software is generally used by online store owners and those creating or marketing e-commerce businesses. Personalization is a perk for customers that encourages increased sales and conversion, but it can also provide data to the business about customer activity and site usage.

Online store owners — For e-commerce business owners, personalization makes their store more attractive to existing customers while also providing multiple opportunities to convert new customers. Given that implementing e-commerce personalization is relatively easy, provided the tool chosen can integrate with your existing store, business owners can get started almost immediately.

Website builders — Those who build e-commerce websites and stores can include personalization to improve the user experience. Depending on how the e-commerce personalization software is implemented, website builders and designers may want to bake it directly into the store itself, rather than relying on an add-on.

Marketers — E-commerce personalization also extends to marketing materials and customer communication, so marketers can also benefit from these tools. By creating personalized marketing campaigns and customer outreach, marketers can ensure they are reaching out to the right people with the right information to more easily convert them to customers.

What are the Common Features of E-Commerce Personalization Software?

Artificial intelligence — Much of e-commerce personalization is fueled by artificial intelligence and machine learning. The software algorithm uses customer data to determine the best possible products and offers for each individual customer by using purchasing data from other customers. The longer the algorithm is in use, the better the recommendations will become.

Product recommendations — One main use of e-commerce personalization software is a “recommended products" display based on a customer’s purchases or viewing history. This will hopefully funnel them into additional purchases or help convert new customers who aren’t quite sure what they are looking for yet.

Personalized messagingCustomers appreciate messaging that feels personal, so being able to automatically generate personalized emails, texts, and other communications helps improve customer service with very little effort. If customers feel that your business cares about them as individuals, they will be more likely to return.

Loyalty management — E-commerce personalization can help build loyalty by creating a better, more personalized customer experience, but it can also help create a loyalty program that rewards customers for returning or referring new customers. Using the data from the personalization engine, customers can be sent offers that cater to their specific interests or rewarded for repeat purchases.

Reports and analytics — Artificial intelligence runs on data, and the more data the better. Since e-commerce personalization solutions run on and collect large amounts of customer data, that data can then be turned into visual reports and other analytics so you can get a bird’s eye view of your customers’ demographics and overall purchasing habits. This can help business owners make better, more informed decisions as they build their business.

Personalized offers and discounts — Using a customer’s purchase history or product viewing history, e-commerce personalization software can potentially send targeted offers and discounts to incentivize a purchase. This combines the personal messaging and product recommendation features to one purpose.

Other features of e-commerce personalization software: A/B Testing, Guided Selling, Mobile Capabilities, Optimization Capabilities, Search, User Data Capabilities, and Web Capabilities.