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Best E-Commerce Personalization Software

SS
Researched and written by Subhransu Sahu

E-commerce personalization software creates experiences tailored to consumers who shop online using e-commerce tools. This type of software captures user behavior in real time across multiple channels and provides personalized messaging to help users discover and buy products or services. E-commerce personalization software is used by marketers and e-commerce professionals to increase online sales.

E-commerce personalization software is usually delivered as a standalone solution that integrates with e-commerce platforms, shopping cart software, and product information management (PIM) software. In addition, some vendors combine e-commerce personalization software with e-merchandising software or multichannel retail software.

To qualify for inclusion in the E-Commerce Personalization category, a product must:

Monitor user behavior on channels such as mobile, web, or email
Provide features to create personalized messaging and product recommendations
Target visitors with custom messaging based on behavior and history
Define and implement personalization campaigns to target segments of buyers
Analyze the efficiency of personalization campaigns across multiple channels

Best E-Commerce Personalization Software At A Glance

Leader:
Insider
Insider
Highest Performer:
PrimeWidgets
PrimeWidgets
Best Contender:
Bloomreach
Bloomreach
Most Niche:
Omniconvert
Omniconvert
Most Trending:
ActiveCampaign
ActiveCampaign
Show LessShow More
Best Contender:
Bloomreach
Bloomreach
Most Niche:
Omniconvert
Omniconvert
Most Trending:
ActiveCampaign
ActiveCampaign

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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283 Listings in E-Commerce Personalization Available
Insider
(1,095)4.8 out of 5
Optimized for quick response
2nd Easiest To Use in E-Commerce Personalization software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Insider is the #1 AI-native Omnichannel Experience and Customer Engagement Platform – enabling marketing and customer experience teams to deliver a unique experience per person, from a single platform

    Users
    • Digital Marketing Specialist
    • Digital Marketing Manager
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 45% Mid-Market
    • 29% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Insider Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Engagement
    265
    Ease of Use
    254
    Engagement
    239
    Personalization
    219
    Automation
    177
    Cons
    Learning Curve
    93
    Difficult Learning
    37
    Poor Customer Support
    35
    Time-Consuming
    29
    Integration Issues
    27
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Insider features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.2
    9.5
    User Data
    Average: 8.5
    9.6
    Targeting
    Average: 8.6
    9.6
    Content
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Insider
    Company Website
    Year Founded
    2012
    HQ Location
    Global
    Twitter
    @useinsider
    45,384 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,369 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Insider is the #1 AI-native Omnichannel Experience and Customer Engagement Platform – enabling marketing and customer experience teams to deliver a unique experience per person, from a single platform

Users
  • Digital Marketing Specialist
  • Digital Marketing Manager
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 45% Mid-Market
  • 29% Small-Business
Insider Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Engagement
265
Ease of Use
254
Engagement
239
Personalization
219
Automation
177
Cons
Learning Curve
93
Difficult Learning
37
Poor Customer Support
35
Time-Consuming
29
Integration Issues
27
Insider features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.2
9.5
User Data
Average: 8.5
9.6
Targeting
Average: 8.6
9.6
Content
Average: 8.7
Seller Details
Seller
Insider
Company Website
Year Founded
2012
HQ Location
Global
Twitter
@useinsider
45,384 Twitter followers
LinkedIn® Page
www.linkedin.com
1,369 employees on LinkedIn®
ActiveCampaign
(13,903)4.5 out of 5
Optimized for quick response
View top Consulting Services for ActiveCampaign
Save to My Lists
DealsSpecial offer!
15% off
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ActiveCampaign is your all-in-one solution for creating and automating personalized customer experiences that grow your business + Powerful automations that drive meaningful customer experiences

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Health, Wellness and Fitness
    Market Segment
    • 93% Small-Business
    • 7% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • ActiveCampaign Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    1,904
    Automation
    1,670
    Automations
    1,382
    Features
    1,268
    Email Marketing
    1,140
    Cons
    Learning Curve
    842
    Missing Features
    699
    Expensive
    582
    Limited Features
    548
    Steep Learning Curve
    497
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • ActiveCampaign features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.2
    7.9
    User Data
    Average: 8.5
    7.9
    Targeting
    Average: 8.6
    7.6
    Content
    Average: 8.7
  • What G2 Users Think
    Expand/Collapse What G2 Users Think
    • User Sentiment
    How are these determined?Information
    These insights are written by G2's Market Research team, using actual user reviews for ActiveCampaign, left between February 2022 and May 2022.
    • Reviewers appreciate ActiveCampaign’s advanced automation capabilities and the ease of use regarding the ActiveCampaign’s contact management
    • Reviewers like the product’s robust feature set and particularly value the customer service provided, leading to more tailored features
    • Reviewers value the product’s wide array of integrations, but some have stated a desire for additional native integrations rather than reliance on third-party software
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    ActiveCampaign
    Company Website
    Year Founded
    2003
    HQ Location
    Chicago, IL
    Twitter
    @ActiveCampaign
    13,310 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    853 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ActiveCampaign is your all-in-one solution for creating and automating personalized customer experiences that grow your business + Powerful automations that drive meaningful customer experiences

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Health, Wellness and Fitness
Market Segment
  • 93% Small-Business
  • 7% Mid-Market
ActiveCampaign Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
1,904
Automation
1,670
Automations
1,382
Features
1,268
Email Marketing
1,140
Cons
Learning Curve
842
Missing Features
699
Expensive
582
Limited Features
548
Steep Learning Curve
497
ActiveCampaign features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.2
7.9
User Data
Average: 8.5
7.9
Targeting
Average: 8.6
7.6
Content
Average: 8.7
User Sentiment
How are these determined?Information
These insights are written by G2's Market Research team, using actual user reviews for ActiveCampaign, left between February 2022 and May 2022.
  • Reviewers appreciate ActiveCampaign’s advanced automation capabilities and the ease of use regarding the ActiveCampaign’s contact management
  • Reviewers like the product’s robust feature set and particularly value the customer service provided, leading to more tailored features
  • Reviewers value the product’s wide array of integrations, but some have stated a desire for additional native integrations rather than reliance on third-party software
Seller Details
Seller
ActiveCampaign
Company Website
Year Founded
2003
HQ Location
Chicago, IL
Twitter
@ActiveCampaign
13,310 Twitter followers
LinkedIn® Page
www.linkedin.com
853 employees on LinkedIn®

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Moosend
(709)4.7 out of 5
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Moosend is an affordable, intuitive platform, suitable both for beginners and seasoned marketers. Thanks to its 1-day implementation, 100+ email templates, automation recipes, and AI Writer, user

    Users
    • CEO
    • Owner
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 83% Small-Business
    • 13% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Moosend Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    114
    Email Marketing
    69
    Automation
    52
    Customer Support
    48
    User Interface
    41
    Cons
    Limited Templates
    22
    Expensive
    18
    Lack of Customization
    18
    Limited Features
    17
    Missing Features
    17
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Moosend features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.2
    8.9
    User Data
    Average: 8.5
    8.9
    Targeting
    Average: 8.6
    8.9
    Content
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Sitecore
    Company Website
    Year Founded
    2001
    HQ Location
    San Francisco, CA
    Twitter
    @Sitecore
    19,798 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,751 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Moosend is an affordable, intuitive platform, suitable both for beginners and seasoned marketers. Thanks to its 1-day implementation, 100+ email templates, automation recipes, and AI Writer, user

Users
  • CEO
  • Owner
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 83% Small-Business
  • 13% Mid-Market
Moosend Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
114
Email Marketing
69
Automation
52
Customer Support
48
User Interface
41
Cons
Limited Templates
22
Expensive
18
Lack of Customization
18
Limited Features
17
Missing Features
17
Moosend features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.2
8.9
User Data
Average: 8.5
8.9
Targeting
Average: 8.6
8.9
Content
Average: 8.7
Seller Details
Seller
Sitecore
Company Website
Year Founded
2001
HQ Location
San Francisco, CA
Twitter
@Sitecore
19,798 Twitter followers
LinkedIn® Page
www.linkedin.com
1,751 employees on LinkedIn®
edrone
(241)4.8 out of 5
3rd Easiest To Use in E-Commerce Personalization software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    edrone is a CRM and Marketing Automation system designed specifically for online stores. Our mission is to create and provide e-commerce companies with cutting-edge technologies, such as Voice Commerc

    Users
    • CEO
    • Owner
    Industries
    • Apparel & Fashion
    • Retail
    Market Segment
    • 73% Small-Business
    • 26% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • edrone Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    43
    Ease of Use
    40
    Helpful
    29
    Intuitive
    21
    Automation
    18
    Cons
    Learning Curve
    8
    Missing Features
    7
    Limited Features
    6
    Not Intuitive
    6
    Difficult Setup
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • edrone features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.2
    9.2
    User Data
    Average: 8.5
    9.3
    Targeting
    Average: 8.6
    9.3
    Content
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    edrone
    Year Founded
    2016
    HQ Location
    Krakow, Małopolska
    Twitter
    @edrone_me
    1,540 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    239 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

edrone is a CRM and Marketing Automation system designed specifically for online stores. Our mission is to create and provide e-commerce companies with cutting-edge technologies, such as Voice Commerc

Users
  • CEO
  • Owner
Industries
  • Apparel & Fashion
  • Retail
Market Segment
  • 73% Small-Business
  • 26% Mid-Market
edrone Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
43
Ease of Use
40
Helpful
29
Intuitive
21
Automation
18
Cons
Learning Curve
8
Missing Features
7
Limited Features
6
Not Intuitive
6
Difficult Setup
5
edrone features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.2
9.2
User Data
Average: 8.5
9.3
Targeting
Average: 8.6
9.3
Content
Average: 8.7
Seller Details
Seller
edrone
Year Founded
2016
HQ Location
Krakow, Małopolska
Twitter
@edrone_me
1,540 Twitter followers
LinkedIn® Page
www.linkedin.com
239 employees on LinkedIn®
Read edrone Reviews
AB Tasty
(283)4.5 out of 5
Optimized for quick response
7th Easiest To Use in E-Commerce Personalization software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, reco

    Users
    No information available
    Industries
    • Retail
    • Cosmetics
    Market Segment
    • 47% Mid-Market
    • 36% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • AB Tasty Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    58
    Customer Support
    52
    Experience
    29
    Testing Efficiency
    26
    A/B Testing
    25
    Cons
    Learning Curve
    10
    Limitations
    9
    Testing Difficulties
    9
    Missing Features
    8
    Technical Issues
    8
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • AB Tasty features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.2
    7.6
    User Data
    Average: 8.5
    8.3
    Targeting
    Average: 8.6
    8.3
    Content
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    AB Tasty
    Company Website
    Year Founded
    2009
    HQ Location
    PARIS, France
    Twitter
    @ABTasty
    12,100 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    356 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, reco

Users
No information available
Industries
  • Retail
  • Cosmetics
Market Segment
  • 47% Mid-Market
  • 36% Enterprise
AB Tasty Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
58
Customer Support
52
Experience
29
Testing Efficiency
26
A/B Testing
25
Cons
Learning Curve
10
Limitations
9
Testing Difficulties
9
Missing Features
8
Technical Issues
8
AB Tasty features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.2
7.6
User Data
Average: 8.5
8.3
Targeting
Average: 8.6
8.3
Content
Average: 8.7
Seller Details
Seller
AB Tasty
Company Website
Year Founded
2009
HQ Location
PARIS, France
Twitter
@ABTasty
12,100 Twitter followers
LinkedIn® Page
www.linkedin.com
356 employees on LinkedIn®
Get a quote
ContactPigeon
(229)4.9 out of 5
Optimized for quick response
1st Easiest To Use in E-Commerce Personalization software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ContactPigeon empowers retailers to build interactions that resonate deeply with their customers. By unifying real-time customer data with advanced AI and automation engines, we enable businesses to s

    Users
    • Marketing Manager
    • Marketing Director
    Industries
    • Apparel & Fashion
    • Retail
    Market Segment
    • 61% Small-Business
    • 34% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • ContactPigeon Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Automation
    50
    Customer Engagement
    49
    Automation Efficiency
    45
    Results
    44
    Ease of Use
    43
    Cons
    Slow Loading
    8
    Slow Performance
    8
    Delay Issues
    7
    Learning Curve
    7
    Delays
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • ContactPigeon features and usability ratings that predict user satisfaction
    9.9
    Has the product been a good partner in doing business?
    Average: 9.2
    10.0
    User Data
    Average: 8.5
    9.8
    Targeting
    Average: 8.6
    9.8
    Content
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    ContactPigeon
    Company Website
    Year Founded
    2014
    HQ Location
    Athens, Greece
    Twitter
    @ContactPigeon
    465 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    31 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ContactPigeon empowers retailers to build interactions that resonate deeply with their customers. By unifying real-time customer data with advanced AI and automation engines, we enable businesses to s

Users
  • Marketing Manager
  • Marketing Director
Industries
  • Apparel & Fashion
  • Retail
Market Segment
  • 61% Small-Business
  • 34% Mid-Market
ContactPigeon Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Automation
50
Customer Engagement
49
Automation Efficiency
45
Results
44
Ease of Use
43
Cons
Slow Loading
8
Slow Performance
8
Delay Issues
7
Learning Curve
7
Delays
6
ContactPigeon features and usability ratings that predict user satisfaction
9.9
Has the product been a good partner in doing business?
Average: 9.2
10.0
User Data
Average: 8.5
9.8
Targeting
Average: 8.6
9.8
Content
Average: 8.7
Seller Details
Seller
ContactPigeon
Company Website
Year Founded
2014
HQ Location
Athens, Greece
Twitter
@ContactPigeon
465 Twitter followers
LinkedIn® Page
www.linkedin.com
31 employees on LinkedIn®
Get a quote
MoEngage
(505)4.5 out of 5
Optimized for quick response
View top Consulting Services for MoEngage
Save to My Lists
Entry Level Price:Free Upto 10,000 Month...
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    MoEngage is a cross-channel customer engagement platform built for marketers and product owners who value agility over cumbersome complexity. We help consumer brands adapt quickly to evolving customer

    Users
    • Product Manager
    • Digital Marketing Manager
    Industries
    • Financial Services
    • Online Media
    Market Segment
    • 55% Mid-Market
    • 24% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • MoEngage Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    92
    Features
    54
    Customer Support
    51
    Helpful
    49
    Analytics
    47
    Cons
    Missing Features
    34
    Learning Curve
    22
    Expensive
    19
    Limited Features
    19
    Poor Customer Support
    15
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • MoEngage features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.2
    9.0
    User Data
    Average: 8.5
    9.1
    Targeting
    Average: 8.6
    9.0
    Content
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    MoEngage
    Company Website
    Year Founded
    2014
    HQ Location
    San Francisco, California
    Twitter
    @moengage
    2,497 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    845 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

MoEngage is a cross-channel customer engagement platform built for marketers and product owners who value agility over cumbersome complexity. We help consumer brands adapt quickly to evolving customer

Users
  • Product Manager
  • Digital Marketing Manager
Industries
  • Financial Services
  • Online Media
Market Segment
  • 55% Mid-Market
  • 24% Small-Business
MoEngage Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
92
Features
54
Customer Support
51
Helpful
49
Analytics
47
Cons
Missing Features
34
Learning Curve
22
Expensive
19
Limited Features
19
Poor Customer Support
15
MoEngage features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.2
9.0
User Data
Average: 8.5
9.1
Targeting
Average: 8.6
9.0
Content
Average: 8.7
Seller Details
Seller
MoEngage
Company Website
Year Founded
2014
HQ Location
San Francisco, California
Twitter
@moengage
2,497 Twitter followers
LinkedIn® Page
www.linkedin.com
845 employees on LinkedIn®
Luigi's Box
(370)4.8 out of 5
Optimized for quick response
4th Easiest To Use in E-Commerce Personalization software
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Luigi's Box is a product search and discovery solution suitable for any e-commerce platform. Luigi's Box magic starts with detailed analytics dashboards giving you all the relevant information about t

    Users
    • CEO
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 57% Small-Business
    • 38% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Luigi's Box Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    128
    Search Functionality
    125
    Search Efficiency
    123
    Results
    78
    Customer Support
    77
    Cons
    Expensive
    29
    Difficult Implementation
    16
    Search Functionality
    15
    Learning Curve
    14
    Setup Difficulty
    14
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Luigi's Box features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.2
    9.1
    User Data
    Average: 8.5
    9.3
    Targeting
    Average: 8.6
    9.3
    Content
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Luigi's Box, s.r.o.
    Company Website
    Year Founded
    2016
    HQ Location
    Bratislava
    Twitter
    @LuigisBox
    171 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    111 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Luigi's Box is a product search and discovery solution suitable for any e-commerce platform. Luigi's Box magic starts with detailed analytics dashboards giving you all the relevant information about t

Users
  • CEO
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 57% Small-Business
  • 38% Mid-Market
Luigi's Box Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
128
Search Functionality
125
Search Efficiency
123
Results
78
Customer Support
77
Cons
Expensive
29
Difficult Implementation
16
Search Functionality
15
Learning Curve
14
Setup Difficulty
14
Luigi's Box features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.2
9.1
User Data
Average: 8.5
9.3
Targeting
Average: 8.6
9.3
Content
Average: 8.7
Seller Details
Seller
Luigi's Box, s.r.o.
Company Website
Year Founded
2016
HQ Location
Bratislava
Twitter
@LuigisBox
171 Twitter followers
LinkedIn® Page
www.linkedin.com
111 employees on LinkedIn®
Dynamic Yield
(156)4.5 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Dynamic Yield, a Mastercard company, helps businesses across industries deliver digital customer experiences that are personalized, optimized, and synchronized. With Dynamic Yield, marketers, product

    Users
    • Product Manager
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 56% Mid-Market
    • 29% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Dynamic Yield Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    30
    Ease of Use
    29
    Personalization
    25
    Experience
    21
    Helpful
    17
    Cons
    Missing Features
    9
    Limitations
    8
    Campaign Management
    5
    Campaign Management Issues
    5
    Inadequate Reporting
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Dynamic Yield features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.2
    8.3
    User Data
    Average: 8.5
    8.8
    Targeting
    Average: 8.6
    8.7
    Content
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Mastercard
    Year Founded
    1966
    HQ Location
    Purchase, NY
    Twitter
    @Mastercard
    485,043 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    39,582 employees on LinkedIn®
    Ownership
    NYSE - New York Stock Exchange
Product Description
How are these determined?Information
This description is provided by the seller.

Dynamic Yield, a Mastercard company, helps businesses across industries deliver digital customer experiences that are personalized, optimized, and synchronized. With Dynamic Yield, marketers, product

Users
  • Product Manager
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 56% Mid-Market
  • 29% Enterprise
Dynamic Yield Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
30
Ease of Use
29
Personalization
25
Experience
21
Helpful
17
Cons
Missing Features
9
Limitations
8
Campaign Management
5
Campaign Management Issues
5
Inadequate Reporting
5
Dynamic Yield features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.2
8.3
User Data
Average: 8.5
8.8
Targeting
Average: 8.6
8.7
Content
Average: 8.7
Seller Details
Seller
Mastercard
Year Founded
1966
HQ Location
Purchase, NY
Twitter
@Mastercard
485,043 Twitter followers
LinkedIn® Page
www.linkedin.com
39,582 employees on LinkedIn®
Ownership
NYSE - New York Stock Exchange
Read Dynamic Yield Reviews
WebEngage
(675)4.5 out of 5
Optimized for quick response
9th Easiest To Use in E-Commerce Personalization software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with the

    Users
    • Product Manager
    • Digital Marketing Manager
    Industries
    • Financial Services
    • Education Management
    Market Segment
    • 56% Mid-Market
    • 28% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • WebEngage Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    209
    Features
    124
    Customer Support
    120
    Journey Creation
    120
    Helpful
    112
    Cons
    Missing Features
    72
    Slow Performance
    55
    Poor Customer Support
    54
    Slow Loading
    49
    Limited Features
    46
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • WebEngage features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.2
    8.7
    User Data
    Average: 8.5
    8.7
    Targeting
    Average: 8.6
    8.2
    Content
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    WebEngage
    Company Website
    Year Founded
    2011
    HQ Location
    Mumbai
    Twitter
    @webengage
    5,158 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    471 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with the

Users
  • Product Manager
  • Digital Marketing Manager
Industries
  • Financial Services
  • Education Management
Market Segment
  • 56% Mid-Market
  • 28% Small-Business
WebEngage Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
209
Features
124
Customer Support
120
Journey Creation
120
Helpful
112
Cons
Missing Features
72
Slow Performance
55
Poor Customer Support
54
Slow Loading
49
Limited Features
46
WebEngage features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.2
8.7
User Data
Average: 8.5
8.7
Targeting
Average: 8.6
8.2
Content
Average: 8.7
Seller Details
Seller
WebEngage
Company Website
Year Founded
2011
HQ Location
Mumbai
Twitter
@webengage
5,158 Twitter followers
LinkedIn® Page
www.linkedin.com
471 employees on LinkedIn®
Get a quote
Brevo Marketing Platform
(2,290)4.5 out of 5
Optimized for quick response
12th Easiest To Use in E-Commerce Personalization software
View top Consulting Services for Brevo Marketing Platform
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster. It's easy to use and suitabl

    Users
    • CEO
    • Founder
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 84% Small-Business
    • 12% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Brevo is a digital marketing platform that offers tools for email and SMS marketing, campaign creation, and contact management.
    • Reviewers frequently mention the user-friendly interface, seamless integration with other platforms, robust analytics, and the ability to send up to 300 free emails per day as key benefits of using Brevo.
    • Users experienced limitations in the free account, issues with customer support response time, difficulties with automation and template customization, and confusion in contact list management.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Brevo Marketing Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    367
    Features
    219
    Email Marketing
    210
    Email Management
    171
    Customer Support
    157
    Cons
    Missing Features
    91
    Limited Features
    89
    Expensive
    66
    Email Issues
    65
    Limitations
    64
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Brevo Marketing Platform features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.2
    8.7
    User Data
    Average: 8.5
    8.4
    Targeting
    Average: 8.6
    8.4
    Content
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Brevo
    Company Website
    Year Founded
    2012
    HQ Location
    Paris
    Twitter
    @brevo_official
    15,886 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    719 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster. It's easy to use and suitabl

Users
  • CEO
  • Founder
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 84% Small-Business
  • 12% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Brevo is a digital marketing platform that offers tools for email and SMS marketing, campaign creation, and contact management.
  • Reviewers frequently mention the user-friendly interface, seamless integration with other platforms, robust analytics, and the ability to send up to 300 free emails per day as key benefits of using Brevo.
  • Users experienced limitations in the free account, issues with customer support response time, difficulties with automation and template customization, and confusion in contact list management.
Brevo Marketing Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
367
Features
219
Email Marketing
210
Email Management
171
Customer Support
157
Cons
Missing Features
91
Limited Features
89
Expensive
66
Email Issues
65
Limitations
64
Brevo Marketing Platform features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.2
8.7
User Data
Average: 8.5
8.4
Targeting
Average: 8.6
8.4
Content
Average: 8.7
Seller Details
Seller
Brevo
Company Website
Year Founded
2012
HQ Location
Paris
Twitter
@brevo_official
15,886 Twitter followers
LinkedIn® Page
www.linkedin.com
719 employees on LinkedIn®
Bloomreach
(657)4.6 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From reta

    Users
    • CRM Manager
    • Marketing Specialist
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 50% Mid-Market
    • 28% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Bloomreach is a comprehensive Customer Data Platform and Marketing Automation tool that provides advanced features for marketers, including personalization, segmentation, and reporting capabilities.
    • Users frequently mention the platform's intuitive interface, robust functionality, and exceptional customer support, praising its ability to deliver personalized communication and provide detailed insights into customer behavior.
    • Reviewers mentioned that the platform can be complex for first-time users, the integration process could be faster, and there are occasional issues with report reliability and slow loading times.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Bloomreach Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    108
    Features
    100
    Customer Support
    90
    Helpful
    83
    Analytics
    55
    Cons
    Learning Curve
    66
    Missing Features
    46
    Limited Features
    45
    Learning Difficulty
    43
    Limitations
    36
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Bloomreach features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.2
    8.8
    User Data
    Average: 8.5
    8.8
    Targeting
    Average: 8.6
    8.0
    Content
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Bloomreach
    Company Website
    Year Founded
    2009
    HQ Location
    Mountain View, CA
    Twitter
    @bloomreach_tm
    10,589 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,071 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From reta

Users
  • CRM Manager
  • Marketing Specialist
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 50% Mid-Market
  • 28% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Bloomreach is a comprehensive Customer Data Platform and Marketing Automation tool that provides advanced features for marketers, including personalization, segmentation, and reporting capabilities.
  • Users frequently mention the platform's intuitive interface, robust functionality, and exceptional customer support, praising its ability to deliver personalized communication and provide detailed insights into customer behavior.
  • Reviewers mentioned that the platform can be complex for first-time users, the integration process could be faster, and there are occasional issues with report reliability and slow loading times.
Bloomreach Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
108
Features
100
Customer Support
90
Helpful
83
Analytics
55
Cons
Learning Curve
66
Missing Features
46
Limited Features
45
Learning Difficulty
43
Limitations
36
Bloomreach features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.2
8.8
User Data
Average: 8.5
8.8
Targeting
Average: 8.6
8.0
Content
Average: 8.7
Seller Details
Seller
Bloomreach
Company Website
Year Founded
2009
HQ Location
Mountain View, CA
Twitter
@bloomreach_tm
10,589 Twitter followers
LinkedIn® Page
www.linkedin.com
1,071 employees on LinkedIn®
Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
(225)4.4 out of 5
Optimized for quick response
View top Consulting Services for Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
Save to My Lists
Entry Level Price:$100,000.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Today, customers expect outreach from brands to always be personalized to their wants and needs. Not providing these personalized experiences can be expensive, causing customers to opt out and brands

    Users
    No information available
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 51% Mid-Market
    • 22% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    27
    Personalization
    22
    Experience
    16
    Analytics
    15
    Engagement
    15
    Cons
    Expensive
    12
    Complexity
    7
    Learning Curve
    7
    Required Expertise
    7
    Slow Performance
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Salesforce Marketing Cloud Personalization (formerly Interaction Studio) features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.2
    8.1
    User Data
    Average: 8.5
    8.9
    Targeting
    Average: 8.6
    8.5
    Content
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Salesforce
    Company Website
    Year Founded
    1999
    HQ Location
    San Francisco, CA
    Twitter
    @salesforce
    583,077 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    78,543 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Today, customers expect outreach from brands to always be personalized to their wants and needs. Not providing these personalized experiences can be expensive, causing customers to opt out and brands

Users
No information available
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 51% Mid-Market
  • 22% Enterprise
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
27
Personalization
22
Experience
16
Analytics
15
Engagement
15
Cons
Expensive
12
Complexity
7
Learning Curve
7
Required Expertise
7
Slow Performance
7
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.2
8.1
User Data
Average: 8.5
8.9
Targeting
Average: 8.6
8.5
Content
Average: 8.7
Seller Details
Seller
Salesforce
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
583,077 Twitter followers
LinkedIn® Page
www.linkedin.com
78,543 employees on LinkedIn®
Get a quote
GetResponse MAX
(290)4.2 out of 5
8th Easiest To Use in E-Commerce Personalization software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    GetResponse Marketing Automation is a platform designed to maximize revenue growth. With over 25 years of proven expertise, GetResponse empowers marketing and communications professionals to drive res

    Users
    • Founder
    • CEO
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 71% Small-Business
    • 22% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • GetResponse MAX Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    37
    Customer Support
    27
    Features
    24
    Email Marketing
    23
    Helpful
    21
    Cons
    Missing Features
    15
    Limited Features
    10
    Inadequate Reporting
    7
    Learning Curve
    7
    Poor Reporting
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • GetResponse MAX features and usability ratings that predict user satisfaction
    8.6
    Has the product been a good partner in doing business?
    Average: 9.2
    9.0
    User Data
    Average: 8.5
    8.8
    Targeting
    Average: 8.6
    8.7
    Content
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    GetResponse
    Company Website
    Year Founded
    1998
    HQ Location
    Poland
    Twitter
    @getresponse
    56,601 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    485 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

GetResponse Marketing Automation is a platform designed to maximize revenue growth. With over 25 years of proven expertise, GetResponse empowers marketing and communications professionals to drive res

Users
  • Founder
  • CEO
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 71% Small-Business
  • 22% Mid-Market
GetResponse MAX Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
37
Customer Support
27
Features
24
Email Marketing
23
Helpful
21
Cons
Missing Features
15
Limited Features
10
Inadequate Reporting
7
Learning Curve
7
Poor Reporting
7
GetResponse MAX features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 9.2
9.0
User Data
Average: 8.5
8.8
Targeting
Average: 8.6
8.7
Content
Average: 8.7
Seller Details
Seller
GetResponse
Company Website
Year Founded
1998
HQ Location
Poland
Twitter
@getresponse
56,601 Twitter followers
LinkedIn® Page
www.linkedin.com
485 employees on LinkedIn®
Get a quote
NotifyVisitors
(219)4.8 out of 5
6th Easiest To Use in E-Commerce Personalization software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    NotifyVisitors is an AI powered marketing automation and CDP solution. It provides an omnichannel experience that helps you reach your desired audience through email, SMS, push, popups, and much more.

    Users
    • Search Engine Optimization Executive
    • Search Engine Optimization Specialist
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 72% Small-Business
    • 25% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • NotifyVisitors Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    93
    Helpful
    90
    Automation
    84
    Customer Support
    76
    Customer Engagement
    75
    Cons
    Learning Curve
    39
    Expensive
    32
    Missing Features
    32
    Limited Customization
    28
    Steep Learning Curve
    27
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • NotifyVisitors features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 9.2
    9.5
    User Data
    Average: 8.5
    9.3
    Targeting
    Average: 8.6
    9.3
    Content
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    NotifyVisitors
    Year Founded
    2011
    HQ Location
    Delhi, IN
    Twitter
    @notifyvisitors
    860 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    59 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

NotifyVisitors is an AI powered marketing automation and CDP solution. It provides an omnichannel experience that helps you reach your desired audience through email, SMS, push, popups, and much more.

Users
  • Search Engine Optimization Executive
  • Search Engine Optimization Specialist
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 72% Small-Business
  • 25% Mid-Market
NotifyVisitors Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
93
Helpful
90
Automation
84
Customer Support
76
Customer Engagement
75
Cons
Learning Curve
39
Expensive
32
Missing Features
32
Limited Customization
28
Steep Learning Curve
27
NotifyVisitors features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.2
9.5
User Data
Average: 8.5
9.3
Targeting
Average: 8.6
9.3
Content
Average: 8.7
Seller Details
Seller
NotifyVisitors
Year Founded
2011
HQ Location
Delhi, IN
Twitter
@notifyvisitors
860 Twitter followers
LinkedIn® Page
www.linkedin.com
59 employees on LinkedIn®
Read NotifyVisitors Reviews
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E-Commerce Personalization Topics

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Learn More About E-Commerce Personalization Software

What is E-Commerce Personalization Software?

E-commerce personalization software helps online businesses easily cater their offerings to each specific customer. This may take the form of personalized emails, coupons, or product recommendations. The goal is to increase sales by enticing customers with a personalized experience so they will buy more in a single transaction and become a returning customer.

In many cases, this personalization is fueled by artificial intelligence, taking a customer’s browsing and purchase history and curating personalized recommendations. The tool should also be able to measure the success of its recommendations and other personalization efforts to better refine them in the future.

Key Benefits of E-Commerce Personalization Software

  • Increased customer conversion
  • Insights into customer behavior and customer retention
  • Unified messaging across multiple platforms

Who Uses E-Commerce Personalization Software?

E-commerce personalization software is generally used by online store owners and those creating or marketing e-commerce businesses. Personalization is a perk for customers that encourages increased sales and conversion, but it can also provide data to the business about customer activity and site usage.

Online store owners — For e-commerce business owners, personalization makes their store more attractive to existing customers while also providing multiple opportunities to convert new customers. Given that implementing e-commerce personalization is relatively easy, provided the tool chosen can integrate with your existing store, business owners can get started almost immediately.

Website builders — Those who build e-commerce websites and stores can include personalization to improve the user experience. Depending on how the e-commerce personalization software is implemented, website builders and designers may want to bake it directly into the store itself, rather than relying on an add-on.

Marketers — E-commerce personalization also extends to marketing materials and customer communication, so marketers can also benefit from these tools. By creating personalized marketing campaigns and customer outreach, marketers can ensure they are reaching out to the right people with the right information to more easily convert them to customers.

What are the Common Features of E-Commerce Personalization Software?

Artificial intelligence — Much of e-commerce personalization is fueled by artificial intelligence and machine learning. The software algorithm uses customer data to determine the best possible products and offers for each individual customer by using purchasing data from other customers. The longer the algorithm is in use, the better the recommendations will become.

Product recommendations — One main use of e-commerce personalization software is a “recommended products" display based on a customer’s purchases or viewing history. This will hopefully funnel them into additional purchases or help convert new customers who aren’t quite sure what they are looking for yet.

Personalized messaging — Customers appreciate messaging that feels personal, so being able to automatically generate personalized emails, texts, and other communications helps improve customer service with very little effort. If customers feel that your business cares about them as individuals, they will be more likely to return.

Loyalty management — E-commerce personalization can help build loyalty by creating a better, more personalized customer experience, but it can also help create a loyalty program that rewards customers for returning or referring new customers. Using the data from the personalization engine, customers can be sent offers that cater to their specific interests or rewarded for repeat purchases.

Reports and analytics — Artificial intelligence runs on data, and the more data the better. Since e-commerce personalization solutions run on and collect large amounts of customer data, that data can then be turned into visual reports and other analytics so you can get a bird’s eye view of your customers’ demographics and overall purchasing habits. This can help business owners make better, more informed decisions as they build their business.

Personalized offers and discounts — Using a customer’s purchase history or product viewing history, e-commerce personalization software can potentially send targeted offers and discounts to incentivize a purchase. This combines the personal messaging and product recommendation features to one purpose.

Other features of e-commerce personalization software: A/B Testing, Guided Selling, Mobile Capabilities, Optimization Capabilities, Search, User Data Capabilities, and Web Capabilities.