### Contents - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # E-Commerce Personalization Software Resources ##### Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on E-Commerce Personalization Software Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## E-Commerce Personalization Software Articles [![Highlights From the G2 Fall 2022 E-Commerce Reports](https://learn.g2.com/hubfs/recap%20ecommerce%20report-GG.jpg "Highlights From the G2 Fall 2022 E-Commerce Reports")](https://www.g2.com/articles/highlights-from-the-g2-fall-2022-e-commerce-reports) [ ### Highlights From the G2 Fall 2022 E-Commerce Reports ](https://www.g2.com/articles/highlights-from-the-g2-fall-2022-e-commerce-reports) The e-commerce software market experienced significant changes in the past quarter caused by market corrections, changes in buyer behavior, and supply chain challenges. To understand how these changes impacted users, I analyzed the most recent G2 e-commerce reports data for fall 2022. [ ![Gabriel Gheorghiu](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gabriel Gheorghiu") GG ](https://learn.g2.com/author/gabriel-gheorghiu) by Gabriel Gheorghiu [![A Better Future for Digital Storefronts with E-Commerce Personalization](https://learn.g2.com/hubfs/e-commerce%20personalization-SS.jpg "A Better Future for Digital Storefronts with E-Commerce Personalization")](https://www.g2.com/articles/a-better-future-for-digital-storefronts-with-e-commerce-personalization) [ ### A Better Future for Digital Storefronts with E-Commerce Personalization ](https://www.g2.com/articles/a-better-future-for-digital-storefronts-with-e-commerce-personalization) The COVID-19 pandemic brought about changes to many industries, including one of the most sought-after ones, the retail sector. From suppliers, manufacturers, distributors, wholesalers, and retailers to consumers, everyone was exposed to the vulnerabilities and consequences of the pandemic. Amidst this health and economic crisis, consumer shopping behavior changed entirely. Businesses realized the power of digital transformation and added a virtual storefront to their brick-and-mortar store as consumers adapted to shopping online. [ ![Subhransu Sahu](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Subhransu Sahu") SS ](https://learn.g2.com/author/subhransu-sahu) by Subhransu Sahu [![What Is Social Commerce, and Why We Created a New Category for It](https://learn.g2.com/hubfs/Social%20commerce%20platforms.jpg "What Is Social Commerce, and Why We Created a New Category for It")](https://www.g2.com/articles/what-is-social-commerce-and-why-we-created-a-new-category-for-it) [ ### What Is Social Commerce, and Why We Created a New Category for It ](https://www.g2.com/articles/what-is-social-commerce-and-why-we-created-a-new-category-for-it) The fact that social media is critical for e-commerce is obvious. There are billions of users on social media platforms, and many of them buy online. It is estimated that the number of social media users worldwide will reach 5.85 billion by 2027. In addition, sellers also use social media to share and promote their products—the value of social commerce sales worldwide is estimated at 2.9 trillion dollars by 2026. [ ![Gabriel Gheorghiu](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gabriel Gheorghiu") GG ](https://learn.g2.com/author/gabriel-gheorghiu) by Gabriel Gheorghiu [![Hybrid Shopping Trends in 2022](https://learn.g2.com/hubfs/hybrid-shopping.jpeg.jpeg "Hybrid Shopping Trends in 2022")](https://www.g2.com/articles/hybrid-shopping-trends-2022) [ ### Hybrid Shopping Trends in 2022 ](https://www.g2.com/articles/hybrid-shopping-trends-2022) This post is part of G2's 2022 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts. [ ![Gabriel Gheorghiu](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gabriel Gheorghiu") GG ](https://learn.g2.com/author/gabriel-gheorghiu) by Gabriel Gheorghiu [![2021 Trends in E-Commerce and Industry 4.0](https://learn.g2.com/hubfs/ecommerce%20and%20industry%204.0%20trends%202021.jpg "2021 Trends in E-Commerce and Industry 4.0")](https://www.g2.com/articles/e-commerce-and-industry-4-0-trends-2021) [ ### 2021 Trends in E-Commerce and Industry 4.0 ](https://www.g2.com/articles/e-commerce-and-industry-4-0-trends-2021) This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts. [ ![Gabriel Gheorghiu](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gabriel Gheorghiu") GG ](https://learn.g2.com/author/gabriel-gheorghiu) by Gabriel Gheorghiu [![Why You Need an E-Commerce Strategy and How to Create One](https://learn.g2.com/hubfs/were%20open%20sign%20on%20shop%20door.jpg "Why You Need an E-Commerce Strategy and How to Create One")](https://www.g2.com/articles/why-you-need-an-e-commerce-strategy-and-how-to-create-one) [ ### Why You Need an E-Commerce Strategy and How to Create One ](https://www.g2.com/articles/why-you-need-an-e-commerce-strategy-and-how-to-create-one) If you sell online, you surely use an e-commerce platform or shopping cart software to create and manage your online store, track inventory and payments, and maybe personalize your buyers’ shopping experience. But your competitors also use similar tools—so what is your competitive advantage? [ ![Gabriel Gheorghiu](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gabriel Gheorghiu") GG ](https://learn.g2.com/author/gabriel-gheorghiu) by Gabriel Gheorghiu [![How to Choose the Best E-Commerce Software for Your Business](https://learn.g2.com/hubfs/igor-miske-Px3iBXV-4TU-unsplash.jpg "How to Choose the Best E-Commerce Software for Your Business")](https://www.g2.com/articles/how-to-choose-the-best-e-commerce-software-for-your-business) [ ### How to Choose the Best E-Commerce Software for Your Business ](https://www.g2.com/articles/how-to-choose-the-best-e-commerce-software-for-your-business) If you are reading this, you have internet access and have probably already tried to buy something online. That's what e-commerce is about, at least from a buyer perspective. When it comes to sellers, things can be a lot more complicated. [ ![Gabriel Gheorghiu](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gabriel Gheorghiu") GG ](https://learn.g2.com/author/gabriel-gheorghiu) by Gabriel Gheorghiu [![How to Balance Consumer Privacy and Personalization in Marketing](https://learn.g2.com/hubfs/G2CM_BI221_Backlog_Images_%5BPrivacy_&_Personalization%5D_V1b.png "How to Balance Consumer Privacy and Personalization in Marketing")](https://www.g2.com/articles/how-to-balance-consumer-privacy-and-personalization) [ ### How to Balance Consumer Privacy and Personalization in Marketing ](https://www.g2.com/articles/how-to-balance-consumer-privacy-and-personalization) Every day, consumers are inundated with generic advertisements on billboards, subway ads, and TV and radio commercials. [ ![Stephanie Graham](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephanie Graham") SG ](https://learn.g2.com/author/stephanie-graham) by Stephanie Graham Show More ## E-Commerce Personalization Software Glossary Terms [![Guided Selling](https://learn.g2.com/hubfs/G2CM_GI291_Glossary_Article_Images_%5BGuided_Selling%5D_V1a.png "Guided Selling")](https://www.g2.com/glossary/guided-selling-definition) [Guided Selling](https://www.g2.com/glossary/guided-selling-definition) Guided selling educates and directs consumers to relevant choices through a series of questions. Learn how to make this strategy work for your business. by Amanda Hahn-Peters Explore our Technology Glossary Browse through dozens of terms to better understand the products you purchase and use everyday. [Find new features](https://www.g2.com/glossary) ## E-Commerce Personalization Software Discussions 0 Question on: ActiveCampaign [How should I best integrate (if at all) my Active Campaign with Google Analytics?](/discussions/activecampaign-for-marketing-how-should-i-best-integrate-if-at-all-my-active-campaign-with-google-analytics) I'm interested in seeing how email subscribers continue to use my content and website even after they've signed up for a lead magnet Use ActiveCampaign + Google Analytics together — ActiveCampaign tracks email performance, while Google Analytics tracks what users do after clicking the email. Answered: Ravinder k on March 16, 2026 Integrating ActiveCampaign with Google Analytics is a smart move if you want to understand how your email marketing drives traffic and conversions on your website. Here's how to do it—and why it matters Answered: Tanya Rajput on September 25, 2025 [See more answers (1)](javascript:void(0);) [Your answer](/discussions/activecampaign-for-marketing-how-should-i-best-integrate-if-at-all-my-active-campaign-with-google-analytics/comments/new?remote=true) 0 Question on: Insider One [How can Insider create more interactive and engaging experiences on Email?](/discussions/how-can-insider-create-more-interactive-and-engaging-experiences-on-email) How can Insider create more interactive and engaging experiences on Email? Insider can segment those users who interact the email, then have further predictive segment to highly target the customers Answered: Kris Mok on August 3, 2023 [Your answer](/discussions/how-can-insider-create-more-interactive-and-engaging-experiences-on-email/comments/new?remote=true) 0 Question on: Insider One [Does Insider integrate with Segment?](/discussions/does-insider-integrate-with-segment) Does Insider integrate with Segment? Yes, yes, a million times yes :) You can connect and exchange event data between the two platforms to create spot-on, personalized customer experiences. Here's more info: https://useinsider.com/integration/segment/ Answered: Ece Can Biyiklioglu on June 15, 2023 [Your answer](/discussions/does-insider-integrate-with-segment/comments/new?remote=true) - ‹ Prev‹ Prev - 1 - [2](/categories/e-commerce-personalization/resources?discussions_page=2) - [3](/categories/e-commerce-personalization/resources?discussions_page=3) - [4](/categories/e-commerce-personalization/resources?discussions_page=4) - [5](/categories/e-commerce-personalization/resources?discussions_page=5) - … - [56](/categories/e-commerce-personalization/resources?discussions_page=56) - [57](/categories/e-commerce-personalization/resources?discussions_page=57) - [Next ›Next ›](/categories/e-commerce-personalization/resources?discussions_page=2) ## E-Commerce Personalization Software Reports Mid-Market Grid® Report for E-Commerce Personalization Summer 2026 G2 Report: Grid® Report Grid® Report for E-Commerce Personalization Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for E-Commerce Personalization Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for E-Commerce Personalization Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for E-Commerce Personalization Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for E-Commerce Personalization Spring 2026 G2 Report: Grid® Report Small-Business Grid® Report for E-Commerce Personalization Spring 2026 G2 Report: Grid® Report Mid-Market Grid® Report for E-Commerce Personalization Spring 2026 G2 Report: Grid® Report Grid® Report for E-Commerce Personalization Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for E-Commerce Personalization Spring 2026 G2 Report: Momentum Grid® Report