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Dynamic Yield Reviews & Product Details

Dynamic Yield Overview

What is Dynamic Yield?

Dynamic Yield, a Mastercard company, helps businesses across industries deliver digital customer experiences that are personalized, optimized, and synchronized. With Dynamic Yield, marketers, product managers, developers, and digital teams can algorithmically match content, products, and offers to each individual customer for the acceleration of revenue and customer loyalty. Redefining personalization technology, Dynamic Yield’s Experience OS unifies business silos to deliver ongoing, personalized engagement from a single, fully customizable platform. With it, companies can build their own mix of powerful personalization capabilities, which can include a wide array of experience types, support any digital channel, adjust according to industry and KPIs, and improve time-to-market efficiency. Dynamic Yield is a 6-time Gartner-recognized Leader in Personalization, with customers like McDonald’s, Synchrony, SKIMS, Ocado, ON, and Decathlon. Dynamic Yield has also been consistently voted by customers as G2 Leaders in Personalization and A/B Testing for several years.

Dynamic Yield Details
Languages Supported
English, Japanese
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Product Description

Dynamic Yield is a leading provider of automated conversion optimization tools for online marketers, publishers and retailers. With a proprietary platform that delivers the right promotions, content and calls-to-action to every visitor in real-time, Dynamic Yield is able to personalize every stage of the user funnel and quickly maximize user engagement, conversions and overall revenue.

How do you position yourself against your competitors?

Superior UI and streamlined workflows - Run personalization across web, mobile, email, and other channels without relying on developers.

Best-in-class AI algorithms - Predict customer intent in real-time through self-training deep learning models that recommend the next best products.

Agile and easy-to-use platform - Start small and scale at your own pace, deploying personalization and A/B testing where it will drive the most impact.

Open architecture - Get the flexibility, security, connectivity, and governance your business needs as it continues to grow.


Seller Details
Year Founded
1966
HQ Location
Purchase, NY
Twitter
@Mastercard
484,684 Twitter followers
LinkedIn® Page
www.linkedin.com
39,582 employees on LinkedIn®
Ownership
NYSE - New York Stock Exchange
Total Revenue (USD mm)
$15,301
Description

Mastercard powers economies and empowers people in
00+ countries and territories worldwide. Together with our customers, we’re building a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.


Yaniv N.
YN
Overview Provided by:
CMO at Dynamic Yield

Recent Dynamic Yield Reviews

AR
Ahmed R.Enterprise (> 1000 emp.)
4.5 out of 5
"New Way of merchandising"
DY offers a new way we can customize our user journey in our new app
Verified User
U
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"Exceptional Personalization & Testing Tool!"
Dynamic Yield has revolutionized our business, driving significant revenue growth through its advanced personalization capabilities. The platform i...
Pablo T.
PT
Pablo T.Enterprise (> 1000 emp.)
5.0 out of 5
"Amazing product and support team"
they are focused on constant improvement and always searching to make implementations easier
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Dynamic Yield Media

Dynamic Yield Demo - Personalization Dashboard
The Dynamic Yield Dashboard gives you a high-level overview of your personalization campaigns, site performance, audiences, product updates, and more. From here on out, actionability is the name of the game. With customers building and managing dozens, sometimes even hundreds of concurrent cam...
Dynamic Yield Demo - Customer Segmentation and Audience Builder
Use Dynamic Yield's customer segmentation engine to unify your customer data across all digital and offline touchpoints and use it to power your marketing ecosystem. Onboard data from multiple sources and create one cohesive dataset from which to power experiences. Easily collect, store, categ...
Dynamic Yield Demo - Predictive Targeting and AI-based Optimization
Uncover personalization opportunities with Dynamic Yield's Predictive Targeting capabilities and maximize uplifts with machine-learning optimization. Let Dynamic Yield’s Predictive Targeting engine continuously analyze and identify opportunities to serve the most relevant content for each audi...
Dynamic Yield Demo - Multi-Touch Campaigns
Create cross-touchpoint personalization campaigns and experiments at scale. Coordinate independent personalization experiences to deliver a cohesive, consistent customer journey from start-to-finish.
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156 Dynamic Yield Reviews

4.5 out of 5
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156 Dynamic Yield Reviews
4.5 out of 5
156 Dynamic Yield Reviews
4.5 out of 5

Dynamic Yield Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Dynamic YieldQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Faith O.
FO
Senior Product Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Dynamic Yield?

Dynamic Yield is a best-in-class personalization platform that has significantly scaled our personalization efforts across multiple brands. Its robust segmentation and targeting tools enable us to deliver impactful, data-driven campaigns across web, mobile, and email, creating a seamless omnichannel experience.

The testing and optimization capabilities, including A/B and multivariate testing, have been crucial for continuous improvement, while seamless integration with our tech stack simplifies workflows. Dynamic Yield’s support team is exceptional, providing proactive guidance that empowers our teams to innovate confidently.

Overall, it’s an invaluable tool for scaling personalization and driving measurable results. Review collected by and hosted on G2.com.

What do you dislike about Dynamic Yield?

I like & highly recommend Dynamic Yield. Nothing to dislike, but minor limitations that can be overcome are: Limited built-in analytics capabilities (where comprehensive detail is required) - We're working on pushing raw data to our internal analytics tools to have this view. Review collected by and hosted on G2.com.

What problems is Dynamic Yield solving and how is that benefiting you?

Feature validation (A/B testing), Reduction of wasted efforts due to innefficient resource allocation, difficulties in scaling personalization efforts (now centralized, leveraging DY) Review collected by and hosted on G2.com.

Mehroz S.
MS
Digital Product Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Dynamic Yield?

DY has been instrumental in improving our conversion rate by A/B testing product recommendations throughout the customer checkout journey. Timely, dynamic content implementation.

Dynamic Yield's personalization and recommendations tool is a game-changer for any business looking to enhance their customer experience. The platform's ability to deliver highly personalized content and product recommendations in real-time is truly impressive. Review collected by and hosted on G2.com.

What do you dislike about Dynamic Yield?

There are some feature limitations, but it's in the road map and the Professional Services team has been helping us overcome the challenges by creating custom code campaigns. Review collected by and hosted on G2.com.

What problems is Dynamic Yield solving and how is that benefiting you?

Empathic Audiences - Specifically targetting the customers based on their mindset.

Understand customer behavior and interest.

Scheduling of campaigns.

Moreover, Dynamic Yield's machine learning algorithms are top-notch, continuously learning and adapting to user behavior to provide increasingly accurate recommendations. This has significantly boosted our conversion rates and customer satisfaction.

The support team is also exceptional, always ready to assist with any queries and provide valuable insights to maximize the tool's potential. Overall, Dynamic Yield's personalization and recommendations tool is a must-have for any business aiming to stay ahead in today's competitive market. Review collected by and hosted on G2.com.

Dalin B.
DB
Mobile Marketing Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Dynamic Yield?

Cost - They were way cheaper than most of the leading companies, especially at scale. Most of the others have server caps which limited us.

Triggers - The secret to personalization is what can you trigger off of. They easily had the broadest number of options to trigger off of.

Templates - Looking for personalization ideas, they had dozens ready to go with simple implementation Review collected by and hosted on G2.com.

What do you dislike about Dynamic Yield?

API Integrations could be better. As a business user though the tool works great

Scale - 100+ tests gets unwieldy really quickly Review collected by and hosted on G2.com.

Recommendations to others considering Dynamic Yield:

If you are looking for a personalization vendor that is going to get you up and running quickly, they are definitely the one. Between the ready made templates and some of the best customer service I've ever experienced, they got us going quickly. Review collected by and hosted on G2.com.

What problems is Dynamic Yield solving and how is that benefiting you?

They are helping us take our personalization to the next level. What keeps us with them, after 1 year, though is service. They put a high value on a great customer service relationship. Think of them like a "personalization coach." Its great to have them giving us new ideas and learning a lot more from the existing ones. We are scaling as fast as possible thanks to them. Review collected by and hosted on G2.com.

Mohamed L.
ML
Personalization Executive
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Dynamic Yield?

Offers powerful algorithms to tailor experience to customers + easy A/B testing. DY Team is always helpful and invested in making our company thrive using the tool. Special shout out to Sary Barbar, Mumzworld's customer success manager. Review collected by and hosted on G2.com.

What do you dislike about Dynamic Yield?

UI can be clunky and buggy at times and is not particularly friendly to manual input (like recommendations that only include a specific set of products) Review collected by and hosted on G2.com.

What problems is Dynamic Yield solving and how is that benefiting you?

DY solves the problem of serving a personalized user experience. This improves conversion given that when it works, people are not being served irrelevant products and are more likely to engage with our content. Review collected by and hosted on G2.com.

Niclas B.
NB
Projektmanager E-Commerce
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Dynamic Yield?

We use DY not only to recommend products on our site but also for A/B testing certain features before they are turned into actual dev tickets. What I like most are the bi-weekly catch-up calls with our designated CSM, where we exchange ideas, look at test results, and receive product news. Contrary to other software partners, where the interaction is limited to a yearly price negotiation, these conversations are helpful in keeping us on track.

Don't expect DY to be intuitive from the get-go. However, DY offers a great onboarding workshop, extensive documentation, continuous learning on their learning platform with webinars, and ad hoc business and technical support.

DY is a great product and—at least in our internal benchmarking—offers best-in-class personalization. Review collected by and hosted on G2.com.

What do you dislike about Dynamic Yield?

DY is a household name when it comes to personalization. This is reflected in its comparatively high pricing. Review collected by and hosted on G2.com.

What problems is Dynamic Yield solving and how is that benefiting you?

Every product recommendation on our site, be it recently viewed or purchased together, comes from DY. With "Visual Edit" it's also easy to run small A/B-tests before having to write development tickets. Review collected by and hosted on G2.com.

Loic V.
V
Software Engineer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Dynamic Yield?

Antonio (our CSM) and Oscar (our TAM) have been friendly and profressional and have always made themselves available when we have queries about our DY setup Review collected by and hosted on G2.com.

What do you dislike about Dynamic Yield?

Not much to put here really. Sometimes when we first signed the contract there were a few too many calls and people on the calls but this settled down to a sensible amount once we had completely onboarding Review collected by and hosted on G2.com.

What problems is Dynamic Yield solving and how is that benefiting you?

Split testing changes on our website and personaising experiences Review collected by and hosted on G2.com.

DP
Growth Hacker
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Dynamic Yield?

Dynamic Yield has a highly trained technical support team to help you resolve any questions or issues during the implementation and customization process. Review collected by and hosted on G2.com.

What do you dislike about Dynamic Yield?

For those users looking for a higher level of customization and control, Dynamic Yield requires web development knowledge. When you need to create unique experiences for each user or user segment, the use of HTML, CSS and JS code is recommended. Review collected by and hosted on G2.com.

What problems is Dynamic Yield solving and how is that benefiting you?

Dynamic Yield has helped us solve not only personalization on our private site, it has also helped us generate A/B tests and we have even used the tool to cover quick adjustment needs on our website. Review collected by and hosted on G2.com.

Sebastian B.
SB
Onsite Conversion Manager
Sports
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Dynamic Yield?

The tool has many good out of the box solutions that can help you start your first tests straight away. But custom solutions can also be built quickly.

The onboarding was also very professional and the technical support helped with the correct implementation and obtaining correct data.

What should be highlighted is the good collaboration with our Customer Success Manager Jenny. She previously worked in a company with Dynamic Yield. That's why she already had years of (practical) experience with the tool and was able to give many helpful tips. This support couldn't have been better! Review collected by and hosted on G2.com.

What do you dislike about Dynamic Yield?

I am very satisfied with the tool. I can't really say anything negative. Review collected by and hosted on G2.com.

What problems is Dynamic Yield solving and how is that benefiting you?

We were not satisfied with our recommendations on our website. That's why we switched to Dynamic Yield. There you can easily develop your own recommendation strategies and monitor their performance. Review collected by and hosted on G2.com.

Pkd P.
PP
Product Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Dynamic Yield?

1.Easy to use and run personalized campaigns.

2.Available training modules can make anyone learn the tool and its implementation.

3.Support from the customer success manager and the support team is good.

4.Once the code is integrated we can really go deep at a user level, product level personalization.

5.Analytics, tool help us with real time reports of the campaigns which helps us to take right decisions. Review collected by and hosted on G2.com.

What do you dislike about Dynamic Yield?

1.Integration is a time taking concept as we need to integrate page by page.

2.AB testing requires certain amount of custom codes even though it is client side integration. Review collected by and hosted on G2.com.

What problems is Dynamic Yield solving and how is that benefiting you?

To increase the customer engagement on the platform and increase the conversion by personalizing the customers journey and enabling right product at the right place. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Dynamic Yield?

Dynamic Yield has revolutionized our business, driving significant revenue growth through its advanced personalization capabilities. The platform is complemented by outstanding customer success managers who provide invaluable support Review collected by and hosted on G2.com.

What do you dislike about Dynamic Yield?

So far, we have no complaints! It would be great to have access to a comprehensive roadmap of upcoming features, along with the ability to provide feedback and suggestions. Review collected by and hosted on G2.com.

What problems is Dynamic Yield solving and how is that benefiting you?

DY allows us to create custom experiences for our customers, giving them the best user journey possible. Review collected by and hosted on G2.com.