# Dynamic Yield Reviews **Vendor:** Mastercard **Category:** [Personalization Engines](https://www.g2.com/categories/personalization-engines) **Average Rating:** 4.5/5.0 **Total Reviews:** 157 ## About Dynamic Yield Dynamic Yield, a Mastercard company, helps businesses across industries deliver digital customer experiences that are personalized, optimized, and synchronized. With Dynamic Yield, marketers, product managers, developers, and digital teams can algorithmically match content, products, and offers to each individual customer for the acceleration of revenue and customer loyalty. Redefining personalization technology, Dynamic Yield’s Experience OS unifies business silos to deliver ongoing, personalized engagement from a single, fully customizable platform. With it, companies can build their own mix of powerful personalization capabilities, which can include a wide array of experience types, support any digital channel, adjust according to industry and KPIs, and improve time-to-market efficiency. Dynamic Yield is a 6-time Gartner-recognized Leader in Personalization, with customers like McDonald’s, Synchrony, SKIMS, Ocado, ON, and Decathlon. Dynamic Yield has also been consistently voted by customers as G2 Leaders in Personalization and A/B Testing for several years. ## Dynamic Yield Pros & Cons **What users like:** - Users value the **exceptional customer support** from Dynamic Yield, enhancing their ability to innovate and resolve issues effectively. (4 reviews) - Users value the **advanced personalization capabilities** of Dynamic Yield, significantly enhancing user journeys and driving revenue growth. (4 reviews) - Users appreciate the **easy A/B testing** capabilities of Dynamic Yield, enhancing personalization efforts and driving impactful results. (2 reviews) - Users value the **powerful analytics** of Dynamic Yield, facilitating data-driven decisions and optimized A/B testing outcomes. (2 reviews) - Users appreciate the **constant improvement and powerful automation** features of Dynamic Yield, enhancing customer experience and A/B testing. (2 reviews) - Content Personalization (2 reviews) - Customization (2 reviews) - Users value the **ease of use** of Dynamic Yield, benefiting from intuitive features and strong support for personalized campaigns. (2 reviews) - Users praise the **easy implementation** of Dynamic Yield, complemented by excellent support during customization and adaptation. (2 reviews) - Users value the **implementation ease** of Dynamic Yield, supported by excellent training and dedicated assistance from the team. (2 reviews) **What users dislike:** - Users face **developer dependence** with Dynamic Yield due to custom code requirements and time-consuming integrations. (2 reviews) - Users find the **integration process time-consuming** , requiring extensive page-by-page work and custom coding for A/B testing. (2 reviews) - Users mention **limited built-in analytics capabilities** which can hinder detailed insights, requiring external solutions for better data analysis. (1 reviews) - Users report experiencing **clunky UI and bug issues** that hinder manual input and diminish usability. (1 reviews) - Users report a **clunky and buggy UI** that hinders manual input, impacting their overall experience with Dynamic Yield. (1 reviews) - Campaign Management (1 reviews) - Campaign Management Issues (1 reviews) - Users find the **coding difficulty** of Dynamic Yield challenging, needing web development skills for customization and integration. (1 reviews) - Communication Delays (1 reviews) - Users face **limited built-in analytics capabilities** in Dynamic Yield, needing to rely on external tools for comprehensive insights. (1 reviews) ## Dynamic Yield Reviews ### 1. User-Friendly Platform with Clear Data and Exceptional Customer Success Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2026 **What do you like best about Dynamic Yield?** Dynamic Yield is extremely user-friendly, and the data is presented in a clear, easy-to-understand format. It’s also straightforward to integrate with other platforms, such as Contentsquare. On top of that, we’ve been receiving exceptional support from our customer success manager, who consistently talks us through new ideas and recommendations and facilitates interactive sessions. **What do you dislike about Dynamic Yield?** I wish the platform could automatically calculate the projected incremental annual figure, as that would be really helpful. **What problems is Dynamic Yield solving and how is that benefiting you?** It allows us to scale our experimentation platform. We can easily set up new experiments and monitor performance, which helps keep everything on track. It also facilitates our CRO programme and lets us take personalisation to a new level. ### 2. Personalization at scale! **Rating:** 5.0/5.0 stars **Reviewed by:** Faith O. | Senior Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 05, 2024 **What do you like best about Dynamic Yield?** Dynamic Yield is a best-in-class personalization platform that has significantly scaled our personalization efforts across multiple brands. Its robust segmentation and targeting tools enable us to deliver impactful, data-driven campaigns across web, mobile, and email, creating a seamless omnichannel experience. The testing and optimization capabilities, including A/B and multivariate testing, have been crucial for continuous improvement, while seamless integration with our tech stack simplifies workflows. Dynamic Yield’s support team is exceptional, providing proactive guidance that empowers our teams to innovate confidently. Overall, it’s an invaluable tool for scaling personalization and driving measurable results. **What do you dislike about Dynamic Yield?** I like & highly recommend Dynamic Yield. Nothing to dislike, but minor limitations that can be overcome are: Limited built-in analytics capabilities (where comprehensive detail is required) - We're working on pushing raw data to our internal analytics tools to have this view. **What problems is Dynamic Yield solving and how is that benefiting you?** Feature validation (A/B testing), Reduction of wasted efforts due to innefficient resource allocation, difficulties in scaling personalization efforts (now centralized, leveraging DY) ### 3. DY: Amazing Recommendations and A/B tool **Rating:** 5.0/5.0 stars **Reviewed by:** Mehroz S. | Digital Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 04, 2023 **What do you like best about Dynamic Yield?** DY has been instrumental in improving our conversion rate by A/B testing product recommendations throughout the customer checkout journey. Timely, dynamic content implementation. Dynamic Yield's personalization and recommendations tool is a game-changer for any business looking to enhance their customer experience. The platform's ability to deliver highly personalized content and product recommendations in real-time is truly impressive. **What do you dislike about Dynamic Yield?** There are some feature limitations, but it's in the road map and the Professional Services team has been helping us overcome the challenges by creating custom code campaigns. **What problems is Dynamic Yield solving and how is that benefiting you?** Empathic Audiences - Specifically targetting the customers based on their mindset. Understand customer behavior and interest. Scheduling of campaigns. Moreover, Dynamic Yield's machine learning algorithms are top-notch, continuously learning and adapting to user behavior to provide increasingly accurate recommendations. This has significantly boosted our conversion rates and customer satisfaction. The support team is also exceptional, always ready to assist with any queries and provide valuable insights to maximize the tool's potential. Overall, Dynamic Yield's personalization and recommendations tool is a must-have for any business aiming to stay ahead in today's competitive market. ### 4. Easily worth its value **Rating:** 5.0/5.0 stars **Reviewed by:** Dalin B. | Mobile Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 12, 2019 **What do you like best about Dynamic Yield?** Cost - They were way cheaper than most of the leading companies, especially at scale. Most of the others have server caps which limited us. Triggers - The secret to personalization is what can you trigger off of. They easily had the broadest number of options to trigger off of. Templates - Looking for personalization ideas, they had dozens ready to go with simple implementation **What do you dislike about Dynamic Yield?** API Integrations could be better. As a business user though the tool works great Scale - 100+ tests gets unwieldy really quickly **Recommendations to others considering Dynamic Yield:** If you are looking for a personalization vendor that is going to get you up and running quickly, they are definitely the one. Between the ready made templates and some of the best customer service I've ever experienced, they got us going quickly. **What problems is Dynamic Yield solving and how is that benefiting you?** They are helping us take our personalization to the next level. What keeps us with them, after 1 year, though is service. They put a high value on a great customer service relationship. Think of them like a "personalization coach." Its great to have them giving us new ideas and learning a lot more from the existing ones. We are scaling as fast as possible thanks to them. ### 5. Pretty good personalization software with some quirks **Rating:** 4.0/5.0 stars **Reviewed by:** Mohamed L. | Personalization Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2024 **What do you like best about Dynamic Yield?** Offers powerful algorithms to tailor experience to customers + easy A/B testing. DY Team is always helpful and invested in making our company thrive using the tool. Special shout out to Sary Barbar, Mumzworld's customer success manager. **What do you dislike about Dynamic Yield?** UI can be clunky and buggy at times and is not particularly friendly to manual input (like recommendations that only include a specific set of products) **What problems is Dynamic Yield solving and how is that benefiting you?** DY solves the problem of serving a personalized user experience. This improves conversion given that when it works, people are not being served irrelevant products and are more likely to engage with our content. ### 6. Great team, ideas and ongoing support **Rating:** 5.0/5.0 stars **Reviewed by:** Niclas B. | Projektmanager E-Commerce, Enterprise (> 1000 emp.) **Reviewed Date:** June 20, 2024 **What do you like best about Dynamic Yield?** We use DY not only to recommend products on our site but also for A/B testing certain features before they are turned into actual dev tickets. What I like most are the bi-weekly catch-up calls with our designated CSM, where we exchange ideas, look at test results, and receive product news. Contrary to other software partners, where the interaction is limited to a yearly price negotiation, these conversations are helpful in keeping us on track. Don't expect DY to be intuitive from the get-go. However, DY offers a great onboarding workshop, extensive documentation, continuous learning on their learning platform with webinars, and ad hoc business and technical support. DY is a great product and—at least in our internal benchmarking—offers best-in-class personalization. **What do you dislike about Dynamic Yield?** DY is a household name when it comes to personalization. This is reflected in its comparatively high pricing. **What problems is Dynamic Yield solving and how is that benefiting you?** Every product recommendation on our site, be it recently viewed or purchased together, comes from DY. With "Visual Edit" it's also easy to run small A/B-tests before having to write development tickets. ### 7. Friendly and helpful CSM/TAM team **Rating:** 4.5/5.0 stars **Reviewed by:** Loic V. | Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Dynamic Yield?** Antonio (our CSM) and Oscar (our TAM) have been friendly and profressional and have always made themselves available when we have queries about our DY setup **What do you dislike about Dynamic Yield?** Not much to put here really. Sometimes when we first signed the contract there were a few too many calls and people on the calls but this settled down to a sensible amount once we had completely onboarding **What problems is Dynamic Yield solving and how is that benefiting you?** Split testing changes on our website and personaising experiences ### 8. Great technical support. Doesn't abandon you. **Rating:** 4.0/5.0 stars **Reviewed by:** Diego P. | Growth Hacker, Mid-Market (51-1000 emp.) **Reviewed Date:** December 12, 2024 **What do you like best about Dynamic Yield?** Dynamic Yield has a highly trained technical support team to help you resolve any questions or issues during the implementation and customization process. **What do you dislike about Dynamic Yield?** For those users looking for a higher level of customization and control, Dynamic Yield requires web development knowledge. When you need to create unique experiences for each user or user segment, the use of HTML, CSS and JS code is recommended. **What problems is Dynamic Yield solving and how is that benefiting you?** Dynamic Yield has helped us solve not only personalization on our private site, it has also helped us generate A/B tests and we have even used the tool to cover quick adjustment needs on our website. ### 9. Great tool and really good support **Rating:** 5.0/5.0 stars **Reviewed by:** Sebastian B. | Onsite Conversion Manager, Sports, Enterprise (> 1000 emp.) **Reviewed Date:** June 27, 2024 **What do you like best about Dynamic Yield?** The tool has many good out of the box solutions that can help you start your first tests straight away. But custom solutions can also be built quickly. The onboarding was also very professional and the technical support helped with the correct implementation and obtaining correct data. What should be highlighted is the good collaboration with our Customer Success Manager Jenny. She previously worked in a company with Dynamic Yield. That's why she already had years of (practical) experience with the tool and was able to give many helpful tips. This support couldn't have been better! **What do you dislike about Dynamic Yield?** I am very satisfied with the tool. I can't really say anything negative. **What problems is Dynamic Yield solving and how is that benefiting you?** We were not satisfied with our recommendations on our website. That's why we switched to Dynamic Yield. There you can easily develop your own recommendation strategies and monitor their performance. ### 10. Personalization & Recommendation With Dynamic Yield **Rating:** 4.5/5.0 stars **Reviewed by:** Pkd P. | Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 16, 2024 **What do you like best about Dynamic Yield?** 1.Easy to use and run personalized campaigns. 2.Available training modules can make anyone learn the tool and its implementation. 3.Support from the customer success manager and the support team is good. 4.Once the code is integrated we can really go deep at a user level, product level personalization. 5.Analytics, tool help us with real time reports of the campaigns which helps us to take right decisions. **What do you dislike about Dynamic Yield?** 1.Integration is a time taking concept as we need to integrate page by page. 2.AB testing requires certain amount of custom codes even though it is client side integration. **What problems is Dynamic Yield solving and how is that benefiting you?** To increase the customer engagement on the platform and increase the conversion by personalizing the customers journey and enabling right product at the right place. ### 11. Exceptional Personalization & Testing Tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** December 19, 2024 **What do you like best about Dynamic Yield?** Dynamic Yield has revolutionized our business, driving significant revenue growth through its advanced personalization capabilities. The platform is complemented by outstanding customer success managers who provide invaluable support **What do you dislike about Dynamic Yield?** So far, we have no complaints! It would be great to have access to a comprehensive roadmap of upcoming features, along with the ability to provide feedback and suggestions. **What problems is Dynamic Yield solving and how is that benefiting you?** DY allows us to create custom experiences for our customers, giving them the best user journey possible. ### 12. DY Experts in Customization **Rating:** 5.0/5.0 stars **Reviewed by:** Jose Gregorio S. | Product Owner, Enterprise (> 1000 emp.) **Reviewed Date:** November 11, 2024 **What do you like best about Dynamic Yield?** What I like the most is the intuitive platform and its easy implementation. I also appreciate the support we receive from their entire team, from functional to technical aspects. I like that it adapts to any industry and any customer need. **What do you dislike about Dynamic Yield?** I haven't identified anything I dislike about the tool yet. **What problems is Dynamic Yield solving and how is that benefiting you?** Our biggest challenge is personalizing all interactions with our millions of customers, and Dynamic Yield helps us do this at scale. ### 13. New Way of merchandising **Rating:** 4.5/5.0 stars **Reviewed by:** Ahmed R. | Merchandising Manager, Enterprise (> 1000 emp.) **Reviewed Date:** January 08, 2025 **What do you like best about Dynamic Yield?** DY offers a new way we can customize our user journey in our new app **What do you dislike about Dynamic Yield?** Integration with 3rd parties like contentful need more enahncemet **What problems is Dynamic Yield solving and how is that benefiting you?** Personaliztion for our users ### 14. A great A/B testing and personalisation product **Rating:** 5.0/5.0 stars **Reviewed by:** Riaz A. | Head of BI and Optimisation, Mid-Market (51-1000 emp.) **Reviewed Date:** July 05, 2024 **What do you like best about Dynamic Yield?** Having been long-time users of Google Optimize we found the learning curve was not too steep and having a more enterprise product meant we were getting a lot more support than we were used to. The tool does have some great functionality and allows us to easily manage our CRO roadmap. **What do you dislike about Dynamic Yield?** Integration was more involved than we were expecting, it's not just a case of add the snippet and off you go like Google Optimize. **What problems is Dynamic Yield solving and how is that benefiting you?** Helping to run our CRO programme ### 15. DY is such an amazing product! I love the ease of use and templates. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2024 **What do you like best about Dynamic Yield?** The DY team is so great to work with! I love working with Hannah, Dan, & Vienne. They are responsive, friendly, and very supportive. **What do you dislike about Dynamic Yield?** Sometimes the campaigns when directly launched into the production sites caused a code break, but easy to fix. I wish we could get more detailed analytics on the campaigns. **What problems is Dynamic Yield solving and how is that benefiting you?** DY is helping us implement quick A/B tests which normally took us forever to launch live. ### 16. Using the DY platform feels effortless and supported **Rating:** 5.0/5.0 stars **Reviewed by:** Sophie G. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2024 **What do you like best about Dynamic Yield?** I love the ease of use of the DY platform, complemented by the presence of my amazing and extremely helpful account manager, along with transparent reporting and fast customer support whenever needed. **What do you dislike about Dynamic Yield?** There's really nothing that I think is bad. I don't know of a better tool. **What problems is Dynamic Yield solving and how is that benefiting you?** One of our business challenges is recommending relevant products online, like in a physical store, where customers can get competent product advice. Recommendations with DY allows us to do this online. Customers enjoy a personalized journey with inspirational recommendations based on their interests, while also discovering the next best assortment of product alternatives.Ultimately, this leads to a smoother and more stress-free shopping experience. ### 17. Amazing product and support team **Rating:** 5.0/5.0 stars **Reviewed by:** Pablo T. | Senior backend software engineer , Enterprise (> 1000 emp.) **Reviewed Date:** December 13, 2024 **What do you like best about Dynamic Yield?** they are focused on constant improvement and always searching to make implementations easier **What do you dislike about Dynamic Yield?** nothing in particular, I have no complaints **What problems is Dynamic Yield solving and how is that benefiting you?** the internal algorithms where something that we didn't have, segments and user allocations are amazing ### 18. Exceptional Onsite Personalization and Outstanding Support with Dynamic Yield **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Mid-Market (51-1000 emp.) **Reviewed Date:** June 20, 2024 **What do you like best about Dynamic Yield?** Dynamic Yield is an extremely powerful tool that offers a wide range of options for onsite personalization. Initially, the multitude of features can seem overwhelming, but once you become familiar with the tool, working with it becomes very pleasant and enjoyable. The support team and our Customer Success Manager were fantastic. They always had an open ear for our concerns and were highly committed to finding solutions to our challenges in collaboration with us. Their support was always available and exceptionally competent, which greatly facilitated the entire process. Our Customer Success Manager played a crucial role in our success. **What do you dislike about Dynamic Yield?** Due to privacy laws, campaigns with a customer-specific strategy can only be executed with active cookie opt-ins. Unfortunately, as more users decline marketing cookies, a product-based strategy is used as a fallback, which does not always align with customer affinity. **What problems is Dynamic Yield solving and how is that benefiting you?** Due to the real-time delivery of personalized content, the customer was shown exactly what provided value to them. ### 19. The collaboration with Dynamic Yield is going very well **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** June 14, 2024 **What do you like best about Dynamic Yield?** What I like best about Dynamic Yield is the many possibilities it offers. The technical connection to our shop worked very well and we received excellent support from the team. Once you have learned how to deal with it, the dashboard is very clear and easy to use. The Technical support is always very quick and helpful. All of our contacts at Dynamic Yield work very hard to offer us the best care. **What do you dislike about Dynamic Yield?** Sometimes we have performance issues with a few usecases. **What problems is Dynamic Yield solving and how is that benefiting you?** Dynamic Yield gives us many more options for components that we lack in our normal CMS. Through personalization strategies, we can address target groups in the shop much more directly and show users content tailored to them. We think it's great that new out of the box templates are developed so often and that you are always informed about them quickly so that you can test new things. ### 20. Excellent **Rating:** 5.0/5.0 stars **Reviewed by:** Rami S. | Enterprise (> 1000 emp.) **Reviewed Date:** January 09, 2024 **What do you like best about Dynamic Yield?** Dynamic Yield's customization capabilities are truly remarkable, making it an immensely valuable tool for crafting exceptional customer experiences. After four years of continuous use, I've yet to encounter any significant limitations in Dynamic Yield's arsenal of features. The platform's recommendation strategies are both robust and innovative, providing a vast array of opportunities to optimize customer engagement. The user experience is consistently seamless and efficient, and the customer support is always readily available, helpful, and knowledgeable. The recent enhancements to Dynamic Yield's reporting capabilities have further solidified its position as a frontrunner in the personalization space. The new detailed statistics provide invaluable insights into the effectiveness of ongoing experiments and campaigns. I'm consistently amazed by the Dynamic Yield team's dedication to continuous improvement and innovation. Beyond the exceptional customer support, the Client Success Managers at Dynamic Yield have played a pivotal role in our success. Their proactive approach and willingness to go the extra mile have made a significant impact on our campaign optimization efforts. My previous organization, with over 1,000 employees across multiple Nordic countries, also reaped substantial benefits from Dynamic Yield. The platform's scalability and adaptability make it a suitable choice for businesses of all sizes. In conclusion, Dynamic Yield stands apart as an exceptional personalization platform that has delivered tangible results for our organization. Its comprehensive feature set, user-friendly interface, and unwavering commitment to excellence make it an invaluable asset for any business seeking to elevate its customer engagement strategy. **What do you dislike about Dynamic Yield?** There's really nothing to dislike about Dynamic Yield, and I'm not just saying that. I'm very satisfied with DY. **What problems is Dynamic Yield solving and how is that benefiting you?** Dynamic Yield seamlessly integrates A/B testing and personalized recommendation widgets, enabling us to optimize our website's user experience and drive conversions. Leveraging the platform's pre-built templates or crafting custom designs via the code editor, we can effectively showcase relevant products to our target audience. Dynamic Yield's extensive recommendation strategies and granular targeting capabilities ensure that our recommendations are tailored to individual user preferences, maximizing engagement and revenue potential. ### 21. Excellent platform with exceptional support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** April 12, 2024 **What do you like best about Dynamic Yield?** The opportunities available to us via the Dynamic Yield platform are outstanding. When combined with the exceptional support we have recieved through implementation, start up and reviewing of testing, there is no doubt in my mind that Dynamic Yield are the leaders in this field by a long mile. As someone who had no previous experience with this tool I have found it extremely easy to navigate the dashboards and reports, plus I have been exremely impressed by the extensive guides available through the academy and the speed in which support tickets are picked up. Highly Recommend! **What do you dislike about Dynamic Yield?** I am yet to find anyting I dislike about this tool! **What problems is Dynamic Yield solving and how is that benefiting you?** Dynamic Yield is helping us learn about our customers, and assisting in serving the most relevant product recommendations as they navigate our site. ### 22. Powerful Capabilities User-Friendly and Highly Customizable **Rating:** 5.0/5.0 stars **Reviewed by:** Craig K. | Director Personalization and Experimentation, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** November 04, 2023 **What do you like best about Dynamic Yield?** We find Dynamic Yield to be quite user-friendly. It’s great for non-technical users, but it also has plenty of advanced options through coding to make it truly customizable and functional for our team. This flexibility is a significant advantage and overall makes DY more powerful than other personalization providers. The Audience Manager feature in particular has been a big differentiator for us, because it allows us to scalably digest insights from across our traffic, understand different behaviors and preferences, and map that back to our strategies and campaigns. I’d also note that the customer support with DY is truly above and beyond and consistently exceeds expectations, the best I’ve had in the business. **What do you dislike about Dynamic Yield?** It’s a small concern, but worth noting: campaign performance reporting. There’s room for improvement when it comes to analyzing segmentation and campaign results. Some small features would make a big difference. I would prefer the ability to set different time frames while looking at comprehensive data. We overcome this by feeding DY campaign data into our primary reporting tool so we can get deeper analysis. **What problems is Dynamic Yield solving and how is that benefiting you?** We use Dynamic Yield to run extensive A/B tests and improve the overall experience and performance of our site. Product discovery and education are key for us (testing layouts, strategies like affinity, showcasing different layouts, etc.) and in general we have been able to create more personalized touchpoints throughout the user journey. It’s a key driver for incremental revenue and generally improved performance and relationships with customers. ### 23. Support makes the difference **Rating:** 5.0/5.0 stars **Reviewed by:** Neven N. | Enterprise (> 1000 emp.) **Reviewed Date:** March 15, 2024 **What do you like best about Dynamic Yield?** The UI is very user-friendly, which makes the UX a great pleasure. Once the connections (API) are set up, the data exchange works very smoothly. If a question should nevertheless arise, you can contact the person in charge (in our case Yonatan) directly, who either has the right solution ready or can otherwise pull the right strings to find a solution. The possibilities are practically unlimited and without a proper plan, it is impossible to utilise all the resources. **What do you dislike about Dynamic Yield?** Even if we have integrated DY directly into the source code, the queries are too slow or too large. Our page performance depends heavily on DY. There is still a lot of potential for improvement here. **What problems is Dynamic Yield solving and how is that benefiting you?** Thanks to DY, we can also import quick fixes and don't have to wait for a sprint or release. ### 24. Great Platform and Support **Rating:** 4.0/5.0 stars **Reviewed by:** Martina K. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2023 **What do you like best about Dynamic Yield?** - The pre-made templates offered are fantastic. They cover a wide range of content types, and even if a template doesn't meet all your requirements, it's easy to customize them to suit your needs. - One standout feature of DY is their exceptional support team. Whether it's the support team itself or our dedicated strategy manager, Jennifer, they consistently respond promptly to any queries or assistance we may need. They are quick to offer creative ideas or simple workarounds, which is particularly valuable given our somewhat complex shop system. Working with Jennifer has been a pleasure, and the speedy support team is a definite asset. - The onboarding course is also excellent, featuring live sessions where you can learn by doing. The ability to ask questions in real-time and receive clear, understandable answers enhances the overall learning experience. - In general, DY is an incredibly powerful tool for customization and personalization, making it a valuable asset. **What do you dislike about Dynamic Yield?** I would appreciate the inclusion of an expanded dataset in recommendation reports. Presently, the tool's limit is set at 30 days, and having the flexibility to examine data over a year would be highly beneficial. I find it less than ideal that there's no provision to organize campaigns into cohesive folders. While I can categorize them as draft, active, or archived, the inability to group them based on a common theme results in a less organized and somewhat cluttered experience for me. **What problems is Dynamic Yield solving and how is that benefiting you?** Delivering precise and pertinent product recommendations to our users, expanding our ability to showcase items that might otherwise go unnoticed. Tailoring personalized experiences for diverse audiences. Streamlined, user-friendly templates that require minimal technical expertise, enabling non-technical users to set up in a matter of minutes. ### 25. Great Platform & Support **Rating:** 4.5/5.0 stars **Reviewed by:** Cara D. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2023 **What do you like best about Dynamic Yield?** Dynamic Yield is our go-to tool for AB testing and personalization - it's easy to use for non technical folks and the support is excellent. The platform has a wide variety of out of the box templates that can be customized and set live in a matter of minutes. Having such a breadth of templates has been a lifesaver during our peak sale season as it reduces our need for developer support and provides customers with engaging experiences on-site. By far one of the best parts about Dyanmic Yield is their incredible support and strategy team. We have bi-monthly meetings with our Account Manager, Ashley and she's been so helpful with providing strategy recommendations, reports on our performance and insights on where we can improve. The support team is also lightning fast with getting back to us if we have any issues setting up campaigns. We've seen a 14x ROI with Dynamic Yield, and continue to see huge revenue gains. **What do you dislike about Dynamic Yield?** Not a fault of the platform but if your users have an ad blocker turned on, it's likely they won't see active campaigns. **What problems is Dynamic Yield solving and how is that benefiting you?** Providing accurate and relevant product recommendations to our users that we wouldn't be able to surface otherwise Serving personalized experiences to different audiences Fast A/B testing and insights to validate if our on-site experiences are performing Easy to use, out of the box templates that non technical users can set up in minutes ### 26. Ease Of Use And Personalization Options Make Dynamic Yield The Perfect CRO Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Eric R. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 07, 2023 **What do you like best about Dynamic Yield?** You can go from an idea or brainstorm session to launching a test on the same daye becuase of Dynamic Yield's out of the box templates for hundreds of concepts for any website. **What do you dislike about Dynamic Yield?** I don't dislike anything truly, but ideally implementing product recommendation strategoies on PDPs to be faster would be ideal. You need to set up strategies, and then campaign. It would be great to build the strategy in the campaign to reduce work. **What problems is Dynamic Yield solving and how is that benefiting you?** 1. Being able to A/B test helps not only improve conversion, but also reduces cost of implementing ideas which would not have helped. 2. Improve average order value by using their product recommendation engine on product pages and cart. 3. Easy to implement personalization by using DY's own audiences of low, medium, and high intent users. ### 27. Great personalization tool **Rating:** 5.0/5.0 stars **Reviewed by:** Toccara V. | Manager, Digital Operations, Enterprise (> 1000 emp.) **Reviewed Date:** December 11, 2023 **What do you like best about Dynamic Yield?** I find Dynamic Yield to be useful for several reasons. First off, they offer an array of free learning opportunities. I have personally developed a better understanding of personalization strategies, and how to leverage them for my company. Dynamic Yield also provides several use cases for personalization experiments as well as A/B test campaigns. This has been extremely helpful for myself and team when we are in the ideation phase of developing personalization concepts and strategies. Lastly, the dashboard view that highlights up-to-date performance for live A/B tests, banner KPIs, and product recommendations is very beneficial. Having this data ready and available helps my team easily monitor and manage performance across all of our sites. **What do you dislike about Dynamic Yield?** One of the downsides to Dynamic Yield is the inability to download and export certain reports. The option to view reports such as audience performance is helpful but it would be more benefical if the data could be exported to an excel file. Also the inability to view accurate A/B test peformance when selecting a custom date range. **What problems is Dynamic Yield solving and how is that benefiting you?** robust tools for creating and executing A/B test and personalzation campaigns. ### 28. Robust personalization tool with great support **Rating:** 4.5/5.0 stars **Reviewed by:** Kirby C. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2023 **What do you like best about Dynamic Yield?** Dynamic Yield combines an enterprise-level experimentation tool with a unique product recommendation offering. Unlike some tools, DY also integrates with email to allow for a more holistic personalization strategy. It offers many out-of-the-box templates but also provides the flexibility to do more custom campaigns for those with development resources/skills. **What do you dislike about Dynamic Yield?** In terms of experimentation, there are other tools that provide a bit more functionality on event tracking, custom activation events, reporting, etc. **What problems is Dynamic Yield solving and how is that benefiting you?** DY powers our experimentation and personalization strategy all within a single tool. Its integration with Klaviyo also allows us to extend personalization beyond just the website. ### 29. Unlike any testing platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 31, 2023 **What do you like best about Dynamic Yield?** Dynamic Yield has a number of amazing features. One of the most valuable components is the audience segmentation. The ability to create strategic audience groups and then breakdown test data by those audiences is tremendously helpful to understand how certain groups behave. Companies can seamlessly create an entire site experience for a variety of identified personas, which is why we believe DY is the best tool for personalization. Additionally, DY is the only tool that requires a product feed, which can be incredibly powerful. It's entirely customizable and can expand the opportunities for experimentation beyond any other platform. **What do you dislike about Dynamic Yield?** Dynamic Yield is a powerful tool and because of that requires an implementation that is more unconventional when compared to other A/B testing tools. **What problems is Dynamic Yield solving and how is that benefiting you?** Many companies simply do A/B testing without considering how the various experiences affect specific groups of people. In those situations, analysis of testing efforts lumps all users into one category which can be overly generalized. Not all users are alike and we shouldn't optimize as if they were. Dynamic Yield makes it easy to understand the various types of users on a website and how we can tailor a multitude of diverse experiences for them. ### 30. Powerful A/B testing tool **Rating:** 4.0/5.0 stars **Reviewed by:** Magdalena K. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2023 **What do you like best about Dynamic Yield?** The templates are easy to work with and provide a good jump-off point to build custom solutions. The UI of setting up the A/B testing is nice, visually. Powerful tool to help with conversions and personalization. Customer/Tech support is top of line, whether through email, phone calls, or video calls. **What do you dislike about Dynamic Yield?** A bit menu-divey, reporting issues not easy to compare LY to TY performance and making updates to/previewing campaigns can be time-consuming. **What problems is Dynamic Yield solving and how is that benefiting you?** We are able to use recommendations and dynamic content that help with our merchandising strategy and create a streamlined branding. For example,we needed a solution to develop a Gift Guide with category selectors on our PLP to work with our existing Searchspring integration. I was able to build a custom solution using multitouch and two existing templates merged with JS. Now we are able to track activity on the gift guide as well, providing some data before we make further decisions on serving the content. ### 31. Best Personalization and AB Testing Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Sabrina R. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2024 **What do you like best about Dynamic Yield?** The intuitive interface and the possibility to test every use case is very helpful to get insights very fast. The integrated reporting and the calculation of the significance level makes it perfect. I love the audience break down in every reporting. **What do you dislike about Dynamic Yield?** Could be nice if the tool test automatically all possible recommendation stategies per audience, until a clear Winter per audience is found. **What problems is Dynamic Yield solving and how is that benefiting you?** Dynamic Yield helps showing the most relevant content and products to every webshop visitor. ### 32. Best A/B Testing & Personalization Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Sam R. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2023 **What do you like best about Dynamic Yield?** Dynamic Yield has been my favorite platform for A/B testing and personalization. The platform is both easy to use and powerful. We use it to test content, user flows, webpage design, product recommendations and more. Additionally, the support is incredible! CSMs and TAMs are great to work with on strategy and technical questions. The support team has also always been able to answer questions or resolve any issues. **What do you dislike about Dynamic Yield?** There's nothing I dislike about the product! Would love to see more analytics capabilities in the future. **What problems is Dynamic Yield solving and how is that benefiting you?** Dynamic yield allows us to A/B test, personalize, and serve product recommendations on the site. ### 33. Best-in-Class Personalization Engine **Rating:** 5.0/5.0 stars **Reviewed by:** Kelli D. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2023 **What do you like best about Dynamic Yield?** We utilize Dynamic Yield to enhance every aspect of our on-site customer experience, leveraging the platform's full suite of features. From AI-powered product recommendations to A/B testing capabilities and audience segmentation, Dynamic Yield is a comprehensive tool that we rely on daily. We consistently interpret test results, derive actionable insights, and formulate data-driven recommendations for website improvements and the customer buying journey. **What do you dislike about Dynamic Yield?** The only feature I would love to see is a larger dataset window for audience data. Currently, the tool only allows for up to 30 days; it would be great to have the option to view data for up to a year, at the very least. **What problems is Dynamic Yield solving and how is that benefiting you?** The A/B testing capabilities have brought clarity and confidence to many of our decision-making processes. We now have an understanding of who our different audience groups are and what resonates with each of them. ### 34. Best in Class **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** October 06, 2023 **What do you like best about Dynamic Yield?** Dynamic Yield provides the best of both worlds as they are not just a leading SaaS provider but also a strategic partner. They are constantly exploring new use cases to enhance the customer journey. With an extensive out of the box template library and intuitive UI, going from idea to launch is seamless. Their focus on the end user is apparent, but also how they prioritize and suport their clients. We highly value their strategic partnership and witness regularly how they strive to evolve this dynamic space. **What do you dislike about Dynamic Yield?** Dynamic Yield has the opportunity to enhance their campaign performance reporting **What problems is Dynamic Yield solving and how is that benefiting you?** Making our site more dynamic and personalized, resutling in improved business metrics and CX ### 35. The Stand-Out Personalization Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Marita V. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 09, 2023 **What do you like best about Dynamic Yield?** Dynamic Yield is a an incredible platform and company that I and my team are thrilled to work with. The platform is very user-friendly and, well, dynamic! There is such a wide variety of campaigns and tests you can run to create truly personalized experiences for your users— from intuitive recommendations driven by user behaviors, to email capture pop up modals, to popularity badges you can add to your PLPs, and so much more. We even place and schedule much of our sale content using DY. And the templates are super flexible— allowing you to hop in and change copy, imagery, colors, and the actual HTML, CSS and JS. It's easy to create your own custom templates, too. Our teammates at DY are awesome and feel like they're directly part of our team here at Avery— from the CSMs to the TAMs to the Support teammates we've working with over the years! They provide brilliant ideas, don't hesitate to challenge our thinking with new perspectives, and intently listen to our questions and concerns. Our CSM Hannah Solmor is amazing! She is constantly coming up with new ideas for testing, providing feedback on campaigns I'm drafting, and analyzing active campaigns for learnings or next phase ideas. We meet on a bi-weekly basis to go over any questions I have, discuss improvements and new approaches, and brainstorm together. (One of my favorite meetings!) She's been so helpful in providing additional resources to me and my wider team as well and I've even found that she's already thought of something I need before I even think to ask for it! Hannah is a true partner in our program and is genuinely invested in our success in all that she does! Overall, DY is an incredibly intuitive tool with brilliant minds behind it and I highly recommend it to anyone looking to start a personalization program or switch to a new, more robust platform for personalization! **What do you dislike about Dynamic Yield?** Managing a personalization program in any platform is incredibly complex, especially as it grows and expands beyond essential A/B testing into creating truly personalized experiences. So naturally, it can become difficult to keep track of old campaigns, events, strategies, and new needs for your data feeds. While we work closely with our DY teammates to manage each of these and do a great job of it, it would be great if there were additional tools built into the platform that can further assist us in our campaign audits, help us keep better historic track of the changes we've decided to make on individual campaigns and why we made them, and support us in keeping true to our overall strategic approach. I'd like to see an area added to the platform where we can outline our overarching program strategies and perhaps even a project management feature to help us keep track of action items in DY itself. **What problems is Dynamic Yield solving and how is that benefiting you?** Through our program, we have seen strong incremental revenue uplifts over the years and our team has gained an incredible number of valuable insights about our various audiences that have challenged our assumptions in very beneficial ways. ### 36. 10/10 Recommend Top Tier Personalization **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** October 05, 2023 **What do you like best about Dynamic Yield?** How amazing our Customer Success Team Lead is! I've said this before to and I'll say it again - hands down the most involved team who genuinely care about our program success. They've been curcial in the growth of our personalization strategy in guiding our best practices and providing insights on how to keep improving our personalization strategy on site. Also love how easy it is to learn and use the platform - other personalization tools I've used in previous work experience would require our teams to build out the CSS and code of the experience we wanted to set up/use. With DY, they have so many templates ready and available to use without having to set up custom templates! Audience manager has been super helpful as well - has really allowed us to take a deeper dive into what audience drive our personalization campaigns. **What do you dislike about Dynamic Yield?** Honestly I don't have any dislikes - it's a great tool! No notes. **What problems is Dynamic Yield solving and how is that benefiting you?** Just learning more about our customers in general. There's so much data out there but it's hard to bucket that data into actionable insights that drive our overall site performance forward. ### 37. Possibilities to conduct tests with the final customer **Rating:** 4.0/5.0 stars **Reviewed by:** Sofia B. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2023 **What do you like best about Dynamic Yield?** The opportunity to test different components with the end customer and thereby obtain a clear result. The ability to personalize for different target groups. **What do you dislike about Dynamic Yield?** Sometimes it can be a bit difficult to understand all the parts; it takes time to familiarize oneself with all aspects. **What problems is Dynamic Yield solving and how is that benefiting you?** It solves that we can test different parts on the site that would otherwise have been difficult for us. It also creates an opportunity to build campaigns for different target groups. ### 38. Tailored user experience! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** September 21, 2023 **What do you like best about Dynamic Yield?** Dynamic Yield has been very transformative for our eCommerce journey. We have been able to enhance the user experience and revenue with Dynamic Yield's features. Pre-designed templates can streamline the process of creating various campaigns, including notifications, overlays, and recommenders and more. This allows the business users to swiftly implement tailored strategies that resonate with their audience. **What do you dislike about Dynamic Yield?** One positive aspect of the Dynamic Yield tool that I've noticed, which might be considered a minor downside by some,is the rapid introduction of new features and updates can pose a challenge in keeping up with the learning curve, however, it's truly commendable to see a tool that continually adapts to meet the changing demands of the digital landscape. **What problems is Dynamic Yield solving and how is that benefiting you?** Dynamic Yield allows us to experiment the A/B Testing and Optimization with different personalized content strategies and continuously improve our website's performance.When users see content and products that align with their interests and needs, they are more likely to have a positive experience on the website, leading to an elevated user journey and an increase in revenue generation. ### 39. The best of the best, all around! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** October 18, 2023 **What do you like best about Dynamic Yield?** DY provides the ability to launch and monitor A/B test in the shortest of time, giving us the ability to always continue testing towards a better end product for our customers! **What do you dislike about Dynamic Yield?** Nothing at all! Have always had a great experience with the product and the team behind the product! **What problems is Dynamic Yield solving and how is that benefiting you?** DY is helping us solve questions of what do our customer wnt to see and how do they want to see it, which when discovered, leads to immediate measureable impact. Not only is DY the tool helping us solve problems, but Francis is as well! Francis comes to every meeting with new ideas and something that can be applicable and tested that day to help us grow our business. The is the best of the best. ### 40. Amazing tool for personalization wizards **Rating:** 4.5/5.0 stars **Reviewed by:** Sagnik M. | Enterprise (> 1000 emp.) **Reviewed Date:** August 19, 2023 **What do you like best about Dynamic Yield?** Easy to implement & fast time to go live. with the power of AI + segmentation one get complete control of expereince & deplay what they design. **What do you dislike about Dynamic Yield?** Segmentation & reporting features needs a bit improvement. Like to filter exact time stamps for audiences is not possible & it always takes trailing data. **What problems is Dynamic Yield solving and how is that benefiting you?** Our Salesforces native experiences takes time to design & deploy. Also high degree of personalization is not possible with it. DY with its templates helps to bridge this gap and enables faster tuenout times. With high dregee of segmentiaon we can deploy assets and track things. ### 41. Versatile Personalization Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Sporting Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** October 30, 2023 **What do you like best about Dynamic Yield?** Whether using their out of the box solutions or programming custom solutions, Dynamic Yield gives us the ability to tailor our site experience to our unique audiences. Their team has been supportive thought partners and share helpful examples of how others are succeeding with the platform. They roll out new capabilities on a regular cadence and we have found value in many of these new experiences. **What do you dislike about Dynamic Yield?** We have had a couple of issues with the new experiences. These are typically resolved within a day or two. **What problems is Dynamic Yield solving and how is that benefiting you?** We are able to do A/B testing and personalization for our various segments. ### 42. Amazing tool that makes A/B testing a breeze **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** December 12, 2023 **What do you like best about Dynamic Yield?** I love the UI, really straightforward and easy to digest information. The reporting function and audience explorer are particularly great for quick insights on test performance. **What do you dislike about Dynamic Yield?** Certain features are missing i.e. custom dates for the audience explorer. Also sometimes when you segment test reporting by audience it will stop showing the statistical significance. **What problems is Dynamic Yield solving and how is that benefiting you?** We have been able to utilise the recomendation algorithms so we can now show personalised content to users. It has also enabled to A/B test. ### 43. Great capabilities, customer service & easy to use! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** October 06, 2023 **What do you like best about Dynamic Yield?** Dynamic Yield has been a great tool for our organization! The platform is easy to use, helps us with quick fixes and has improved our customer experience. We have also had great customer service. We love our current Customer Success Manager! Hannah has really helped us move projects along and gives us amazing ideas and insights into our campaigns. **What do you dislike about Dynamic Yield?** We do wish that some of the out of the box campaigns were even more out of the box - meaning that we do not need help from our developer team to implement. **What problems is Dynamic Yield solving and how is that benefiting you?** We use Dynamic Yield for a lot! Not only are we using the platform for A/B testing and personalization but we also find it incredibly useful for quick fixes. We also use DY as a bit of a CMS tool so it is supporting nearly all of our marketing campaigns. ### 44. Great Personalised Service **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** October 13, 2023 **What do you like best about Dynamic Yield?** I appreciate that we have a good personalised service from the team at DY, helping us navigate new alternatives and create better targeted campaigns. Customer support is great, super fast an on point prividinng help and answers. **What do you dislike about Dynamic Yield?** I think it's such a robust tool, that I would love to have more support and visibility on new launches, and how they can impact our business. Also have a bit more of an overarching strategy planned, and per quarter look at the wins or opportunities to help us plan the next quarter. **What problems is Dynamic Yield solving and how is that benefiting you?** It's providing more targeted personalised experiences to our visitors based on their levels of engagement. It's also helping us AB test solutions that we can then hard code once we get the results. ### 45. Dynamic Yield is a Personalization Leader!!! Highly Recommend **Rating:** 5.0/5.0 stars **Reviewed by:** Morris S. | Digital Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** October 12, 2023 **What do you like best about Dynamic Yield?** Dynamic Yield is ahead of the game in every areas of personazliation utilizing ready to use out of the box templates, they are leveraging AI in a lot of their products and their customer service is A+ **What do you dislike about Dynamic Yield?** Nothing, they are doing a fantastic job! **What problems is Dynamic Yield solving and how is that benefiting you?** They are helping us offer a better experience to our customers. ### 46. Partnering with DY has been a dream! **Rating:** 5.0/5.0 stars **Reviewed by:** Mary D. | Director of Digital Experience, Mid-Market (51-1000 emp.) **Reviewed Date:** August 15, 2023 **What do you like best about Dynamic Yield?** The DY team is an outstanding resource. We have had an amazing interaction with everyone we have worked with. The tool itself is easy to use and fun. **What do you dislike about Dynamic Yield?** The only downside is not have more out of the box templates. Having to utilize devs slows us down, but I am really searching for something negative :) **What problems is Dynamic Yield solving and how is that benefiting you?** DY is helping us serve a more relevent experience to our members vs new users which is aiding tremendously in overall conversion, margin, and sales. ### 47. Massive but still intuitive, easy tool and a great customer success manager **Rating:** 5.0/5.0 stars **Reviewed by:** Lena W. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 30, 2023 **What do you like best about Dynamic Yield?** Our customer success manager (Jennifer Petry). She comes up with great use cases, could answer almost all of our questions and supports in defining and tracking the right KPIs / goal metrics. Also the handling of DY is very easy and intuitive. **What do you dislike about Dynamic Yield?** For most cases, ressources are needed for new templates. Therefore still dependent on developers ressources (or the companys will to invest more, so that DY can support in the development of the templates) **What problems is Dynamic Yield solving and how is that benefiting you?** Delivering a personalized user experience ### 48. Best tool for personalization & great team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Wholesale | Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2023 **What do you like best about Dynamic Yield?** It is very easy to use and you find your way around very quickly. The possibilities are gigantic. There is also a huge knowledge base with many examples of successful use cases. In addition, the DY team is very nice, always come up with new ideas and are always willing to help if you have questions or get stuck yourself. **What do you dislike about Dynamic Yield?** Very hard to find something. So far everything went really well ... but I'm not the only one who uses the tool and can't speak for everyone. **What problems is Dynamic Yield solving and how is that benefiting you?** It helps us a lot with our product recommendations. With DY we can recommend the right products to the right customers. ### 49. I don't have much experience in working with DY, this is our first year together. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Building Materials | Enterprise (> 1000 emp.) **Reviewed Date:** December 20, 2023 **What do you like best about Dynamic Yield?** A few elements that we consider crucial: ease of use, high usability (nnumber of features), which gives us wide possibilities of use on our website, support at a high level of professionalism. **What do you dislike about Dynamic Yield?** Due to platform changes, we had several implementations that required a lot of effort each time. **What problems is Dynamic Yield solving and how is that benefiting you?** Thanks to DY, we were able to implement various personalization strategies (recommendations), we supported sales with additional elements that distinguished products (overlays), and we implemented personalized promotions. ### 50. Solid optimisation tool with outstanding customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Mid-Market (51-1000 emp.) **Reviewed Date:** June 07, 2023 **What do you like best about Dynamic Yield?** Dynamic Yield is a powerful platform that we have used for the last four years, predominantly for A/B testing, product recommendations and personalisation. Over the years we have A/B tested some complex, multi-page journeys and completely restructured page layouts/elements and DY has made it simple for us to easily define our primary metrics to sometimes quite niche requirements. Mostly we do use an agency to code the tests on our behalf however DY does also have accessible features that allows business users to produce tests easily (no-code/low-code). As a business we have a diverse customer base but Dynamic Yield's powerful audience segmentation gives us the flexibility to target granular audiences which we apply to product recommendations and personalisation tests. The support from our account manager who helps us to make the most from the tool and the customer support team is outstanding. **What do you dislike about Dynamic Yield?** - Reporting could be improved to better demonstrate the value of the tool. - We are experiencing some continued implementation issues which has seen some of the key events not tracking properly and issues with our CRM feed. It has taken quite a while to resolve however I absolutely can't fault the DY team who have demonstrated patience and determination to get to the bottom of what could be quite uniquely an issue with our site. **What problems is Dynamic Yield solving and how is that benefiting you?** DY gives us the flexibility to launch tests at scale, provide a truly personalised experience for our diverse customer base and boost revenue through targeted product recommendations. ## Dynamic Yield Discussions - [Will you have video tutorials available for new users?](https://www.g2.com/discussions/32971-will-you-have-video-tutorials-available-for-new-users) - 1 comment, 1 upvote - [What is the future of Dynamic Yield with its acquisition by McDonalds?](https://www.g2.com/discussions/29631-what-is-the-future-of-dynamic-yield-with-its-acquisition-by-mcdonalds) - 1 comment - [View Dynamic Yield pricing details and edition comparison](https://www.g2.com/products/dynamic-yield/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-11+05%3A45%3A15+-0500&secure%5Bsession_id%5D=70479ede-ef06-4260-ae23-342cd07706f6&secure%5Btoken%5D=10d6f63d48ba617735156e797cb7f15af2837776f00cff153f4d5e0f478af3d3&format=llm_user) ## Dynamic Yield Integrations - [Contentsquare](https://www.g2.com/products/contentsquare/reviews) ## Dynamic Yield Features **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Segmentation** - A/B Testing - Customer Profiles **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Templates** - Library - Customization - Optimization **Targeting** - Behavioral Targeting - Contextual Targeting **Experimental Design** - Multivariate testing capacities - Concurrent Testing - Mobile Testing - AI Assisted Testing - AI Generated Variations **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Analytics** - Reporting and Analytics - Heatmaps **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance ## Top Dynamic Yield Alternatives - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) - 4.2/5.0 (401 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (757 reviews) - [AB Tasty](https://www.g2.com/products/ab-tasty/reviews) - 4.4/5.0 (404 reviews)