Best Personalization Engines

A
Researched and written by Alanna Iwuh

Personalization engines, sometimes called digital personalization engines, analyze customer data collected from outside software or from customer behavior to curate and tailor customer experiences including automated marketing efforts, websites, and product recommendations. These tools automate the process of segmenting, testing, and distributing 1:1 marketing efforts, ensuring campaigns are effective and memorable.

Personalization engines are often a feature of tools utilized by marketing teams. They are often built into or integrate with customer data platforms (CDP) and digital experience platforms (DXP). They also work closely with content experience software and A/B testing software to create a full, personalized content creation and distribution cycle.

Personalization engines overlap with e-commerce personalization software in that both aim to tailor presented content to buyers; however, the former is a more generalized engine while the latter can only be used in e-commerce contexts.

To qualify for inclusion in the Personalization Engine category, a product must:

Consolidate customer data across customer experience channels
Create and deliver personalized customer experiences through multiple channels
Allow users to create custom personalizations
Utilize machine learning, segmentation, and A/B testing to create customer profiles

Best Personalization Engines At A Glance

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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134 Listings in Personalization Engines Available
(1,095)4.8 out of 5
Optimized for quick response
1st Easiest To Use in Personalization Engines software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Insider is the #1 AI-native Omnichannel Experience and Customer Engagement Platform – enabling marketing and customer experience teams to deliver a unique experience per person, from a single platform

    Users
    • Digital Marketing Specialist
    • Digital Marketing Manager
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 45% Mid-Market
    • 29% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Insider Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Engagement
    265
    Ease of Use
    254
    Engagement
    239
    Personalization
    219
    Automation
    177
    Cons
    Learning Curve
    93
    Difficult Learning
    37
    Poor Customer Support
    35
    Time-Consuming
    29
    Integration Issues
    27
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Insider features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.2
    9.6
    Customer Profiles
    Average: 8.7
    9.6
    Contextual Targeting
    Average: 8.8
    9.7
    Behavioral Targeting
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Insider
    Company Website
    Year Founded
    2012
    HQ Location
    Global
    Twitter
    @useinsider
    45,384 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,369 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Insider is the #1 AI-native Omnichannel Experience and Customer Engagement Platform – enabling marketing and customer experience teams to deliver a unique experience per person, from a single platform

Users
  • Digital Marketing Specialist
  • Digital Marketing Manager
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 45% Mid-Market
  • 29% Small-Business
Insider Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Engagement
265
Ease of Use
254
Engagement
239
Personalization
219
Automation
177
Cons
Learning Curve
93
Difficult Learning
37
Poor Customer Support
35
Time-Consuming
29
Integration Issues
27
Insider features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.2
9.6
Customer Profiles
Average: 8.7
9.6
Contextual Targeting
Average: 8.8
9.7
Behavioral Targeting
Average: 8.9
Seller Details
Seller
Insider
Company Website
Year Founded
2012
HQ Location
Global
Twitter
@useinsider
45,384 Twitter followers
LinkedIn® Page
www.linkedin.com
1,369 employees on LinkedIn®
(1,159)4.5 out of 5
Optimized for quick response
4th Easiest To Use in Personalization Engines software
View top Consulting Services for Braze
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from

    Users
    • CRM Manager
    • CRM Specialist
    Industries
    • Financial Services
    • Marketing and Advertising
    Market Segment
    • 57% Mid-Market
    • 25% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Braze Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    357
    Customer Support
    181
    Intuitive
    155
    Features
    152
    Experience
    151
    Cons
    Missing Features
    133
    Limitations
    125
    Learning Curve
    120
    Limited Features
    77
    Poor Customer Support
    69
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Braze features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 9.2
    8.5
    Customer Profiles
    Average: 8.7
    8.5
    Contextual Targeting
    Average: 8.8
    8.6
    Behavioral Targeting
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Braze
    Company Website
    Year Founded
    2011
    HQ Location
    New York
    Twitter
    @Braze
    16,468 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,864 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from

Users
  • CRM Manager
  • CRM Specialist
Industries
  • Financial Services
  • Marketing and Advertising
Market Segment
  • 57% Mid-Market
  • 25% Enterprise
Braze Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
357
Customer Support
181
Intuitive
155
Features
152
Experience
151
Cons
Missing Features
133
Limitations
125
Learning Curve
120
Limited Features
77
Poor Customer Support
69
Braze features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.2
8.5
Customer Profiles
Average: 8.7
8.5
Contextual Targeting
Average: 8.8
8.6
Behavioral Targeting
Average: 8.9
Seller Details
Seller
Braze
Company Website
Year Founded
2011
HQ Location
New York
Twitter
@Braze
16,468 Twitter followers
LinkedIn® Page
www.linkedin.com
1,864 employees on LinkedIn®

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(602)4.6 out of 5
Optimized for quick response
2nd Easiest To Use in Personalization Engines software
View top Consulting Services for CleverTap
Save to My Lists
75% off
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The

    Users
    • Product Manager
    • Marketing Manager
    Industries
    • Financial Services
    • Information Technology and Services
    Market Segment
    • 52% Mid-Market
    • 28% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • CleverTap Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    127
    Customer Support
    121
    Analytics
    109
    Helpful
    85
    Personalization
    79
    Cons
    Learning Curve
    39
    Missing Features
    38
    Limitations
    37
    Limited Features
    36
    Expensive
    25
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • CleverTap features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.2
    9.6
    Customer Profiles
    Average: 8.7
    9.5
    Contextual Targeting
    Average: 8.8
    9.6
    Behavioral Targeting
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    CleverTap
    Company Website
    Year Founded
    2013
    HQ Location
    Mountain View, California
    Twitter
    @CleverTap
    22,055 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    672 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The

Users
  • Product Manager
  • Marketing Manager
Industries
  • Financial Services
  • Information Technology and Services
Market Segment
  • 52% Mid-Market
  • 28% Small-Business
CleverTap Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
127
Customer Support
121
Analytics
109
Helpful
85
Personalization
79
Cons
Learning Curve
39
Missing Features
38
Limitations
37
Limited Features
36
Expensive
25
CleverTap features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.2
9.6
Customer Profiles
Average: 8.7
9.5
Contextual Targeting
Average: 8.8
9.6
Behavioral Targeting
Average: 8.9
Seller Details
Seller
CleverTap
Company Website
Year Founded
2013
HQ Location
Mountain View, California
Twitter
@CleverTap
22,055 Twitter followers
LinkedIn® Page
www.linkedin.com
672 employees on LinkedIn®
(657)4.6 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From reta

    Users
    • CRM Manager
    • Marketing Specialist
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 50% Mid-Market
    • 28% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Bloomreach is a comprehensive Customer Data Platform and Marketing Automation tool that provides advanced features for marketers, including personalization, segmentation, and reporting capabilities.
    • Users frequently mention the platform's intuitive interface, robust functionality, and exceptional customer support, praising its ability to deliver personalized communication and provide detailed insights into customer behavior.
    • Reviewers mentioned that the platform can be complex for first-time users, the integration process could be faster, and there are occasional issues with report reliability and slow loading times.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Bloomreach Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    108
    Features
    100
    Customer Support
    90
    Helpful
    83
    Analytics
    55
    Cons
    Learning Curve
    66
    Missing Features
    46
    Limited Features
    45
    Learning Difficulty
    43
    Limitations
    36
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Bloomreach features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.2
    9.4
    Customer Profiles
    Average: 8.7
    8.9
    Contextual Targeting
    Average: 8.8
    9.2
    Behavioral Targeting
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2009
    HQ Location
    Mountain View, CA
    Twitter
    @bloomreach_tm
    10,589 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,071 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From reta

Users
  • CRM Manager
  • Marketing Specialist
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 50% Mid-Market
  • 28% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Bloomreach is a comprehensive Customer Data Platform and Marketing Automation tool that provides advanced features for marketers, including personalization, segmentation, and reporting capabilities.
  • Users frequently mention the platform's intuitive interface, robust functionality, and exceptional customer support, praising its ability to deliver personalized communication and provide detailed insights into customer behavior.
  • Reviewers mentioned that the platform can be complex for first-time users, the integration process could be faster, and there are occasional issues with report reliability and slow loading times.
Bloomreach Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
108
Features
100
Customer Support
90
Helpful
83
Analytics
55
Cons
Learning Curve
66
Missing Features
46
Limited Features
45
Learning Difficulty
43
Limitations
36
Bloomreach features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.2
9.4
Customer Profiles
Average: 8.7
8.9
Contextual Targeting
Average: 8.8
9.2
Behavioral Targeting
Average: 8.9
Seller Details
Company Website
Year Founded
2009
HQ Location
Mountain View, CA
Twitter
@bloomreach_tm
10,589 Twitter followers
LinkedIn® Page
www.linkedin.com
1,071 employees on LinkedIn®
(660)4.4 out of 5
Optimized for quick response
12th Easiest To Use in Personalization Engines software
View top Consulting Services for Iterable
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Iterable is an AI-powered customer communication platform built for moments-based marketing. By combining real-time behavioral data with intelligent automation, Iterable empowers brands to deliver per

    Users
    • Email Marketing Manager
    • Lifecycle Marketing Manager
    Industries
    • Marketing and Advertising
    • Health, Wellness and Fitness
    Market Segment
    • 55% Mid-Market
    • 28% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Iterable Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    156
    Customer Support
    112
    Intuitive
    72
    Helpful
    70
    Experience
    63
    Cons
    Missing Features
    71
    Learning Curve
    50
    Inadequate Reporting
    37
    Reporting Issues
    34
    Limitations
    27
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Iterable features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.2
    8.6
    Customer Profiles
    Average: 8.7
    7.9
    Contextual Targeting
    Average: 8.8
    8.0
    Behavioral Targeting
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Iterable
    Company Website
    Year Founded
    2013
    HQ Location
    San Francisco, CA
    Twitter
    @Iterable
    2,629 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    746 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Iterable is an AI-powered customer communication platform built for moments-based marketing. By combining real-time behavioral data with intelligent automation, Iterable empowers brands to deliver per

Users
  • Email Marketing Manager
  • Lifecycle Marketing Manager
Industries
  • Marketing and Advertising
  • Health, Wellness and Fitness
Market Segment
  • 55% Mid-Market
  • 28% Small-Business
Iterable Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
156
Customer Support
112
Intuitive
72
Helpful
70
Experience
63
Cons
Missing Features
71
Learning Curve
50
Inadequate Reporting
37
Reporting Issues
34
Limitations
27
Iterable features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.2
8.6
Customer Profiles
Average: 8.7
7.9
Contextual Targeting
Average: 8.8
8.0
Behavioral Targeting
Average: 8.9
Seller Details
Seller
Iterable
Company Website
Year Founded
2013
HQ Location
San Francisco, CA
Twitter
@Iterable
2,629 Twitter followers
LinkedIn® Page
www.linkedin.com
746 employees on LinkedIn®
(505)4.5 out of 5
Optimized for quick response
9th Easiest To Use in Personalization Engines software
View top Consulting Services for MoEngage
Save to My Lists
Entry Level Price:Free Upto 10,000 Month...
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    MoEngage is a cross-channel customer engagement platform built for marketers and product owners who value agility over cumbersome complexity. We help consumer brands adapt quickly to evolving customer

    Users
    • Digital Marketing Manager
    • Product Manager
    Industries
    • Financial Services
    • Online Media
    Market Segment
    • 55% Mid-Market
    • 24% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • MoEngage Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    92
    Features
    54
    Customer Support
    51
    Helpful
    49
    Analytics
    47
    Cons
    Missing Features
    34
    Learning Curve
    22
    Expensive
    19
    Limited Features
    19
    Poor Customer Support
    15
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • MoEngage features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.2
    9.3
    Customer Profiles
    Average: 8.7
    8.9
    Contextual Targeting
    Average: 8.8
    9.3
    Behavioral Targeting
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    MoEngage
    Company Website
    Year Founded
    2014
    HQ Location
    San Francisco, California
    Twitter
    @moengage
    2,497 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    845 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

MoEngage is a cross-channel customer engagement platform built for marketers and product owners who value agility over cumbersome complexity. We help consumer brands adapt quickly to evolving customer

Users
  • Digital Marketing Manager
  • Product Manager
Industries
  • Financial Services
  • Online Media
Market Segment
  • 55% Mid-Market
  • 24% Small-Business
MoEngage Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
92
Features
54
Customer Support
51
Helpful
49
Analytics
47
Cons
Missing Features
34
Learning Curve
22
Expensive
19
Limited Features
19
Poor Customer Support
15
MoEngage features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.2
9.3
Customer Profiles
Average: 8.7
8.9
Contextual Targeting
Average: 8.8
9.3
Behavioral Targeting
Average: 8.9
Seller Details
Seller
MoEngage
Company Website
Year Founded
2014
HQ Location
San Francisco, California
Twitter
@moengage
2,497 Twitter followers
LinkedIn® Page
www.linkedin.com
845 employees on LinkedIn®
(225)4.4 out of 5
Optimized for quick response
View top Consulting Services for Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
Save to My Lists
Entry Level Price:$100,000.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Today, customers expect outreach from brands to always be personalized to their wants and needs. Not providing these personalized experiences can be expensive, causing customers to opt out and brands

    Users
    No information available
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 51% Mid-Market
    • 22% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    27
    Personalization
    22
    Experience
    16
    Analytics
    15
    Engagement
    15
    Cons
    Expensive
    12
    Complexity
    7
    Learning Curve
    7
    Required Expertise
    7
    Slow Performance
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Salesforce Marketing Cloud Personalization (formerly Interaction Studio) features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.2
    8.4
    Customer Profiles
    Average: 8.7
    8.9
    Contextual Targeting
    Average: 8.8
    9.2
    Behavioral Targeting
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1999
    HQ Location
    San Francisco, CA
    Twitter
    @salesforce
    583,077 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    78,543 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Today, customers expect outreach from brands to always be personalized to their wants and needs. Not providing these personalized experiences can be expensive, causing customers to opt out and brands

Users
No information available
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 51% Mid-Market
  • 22% Enterprise
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
27
Personalization
22
Experience
16
Analytics
15
Engagement
15
Cons
Expensive
12
Complexity
7
Learning Curve
7
Required Expertise
7
Slow Performance
7
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.2
8.4
Customer Profiles
Average: 8.7
8.9
Contextual Targeting
Average: 8.8
9.2
Behavioral Targeting
Average: 8.9
Seller Details
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
583,077 Twitter followers
LinkedIn® Page
www.linkedin.com
78,543 employees on LinkedIn®
(156)4.5 out of 5
15th Easiest To Use in Personalization Engines software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Dynamic Yield, a Mastercard company, helps businesses across industries deliver digital customer experiences that are personalized, optimized, and synchronized. With Dynamic Yield, marketers, product

    Users
    • Product Manager
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 56% Mid-Market
    • 29% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Dynamic Yield Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    30
    Ease of Use
    29
    Personalization
    25
    Experience
    21
    Helpful
    17
    Cons
    Missing Features
    9
    Limitations
    8
    Campaign Management
    5
    Campaign Management Issues
    5
    Inadequate Reporting
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Dynamic Yield features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.2
    8.6
    Customer Profiles
    Average: 8.7
    8.9
    Contextual Targeting
    Average: 8.8
    8.9
    Behavioral Targeting
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    1966
    HQ Location
    Purchase, NY
    Twitter
    @Mastercard
    485,043 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    39,582 employees on LinkedIn®
    Ownership
    NYSE - New York Stock Exchange
Product Description
How are these determined?Information
This description is provided by the seller.

Dynamic Yield, a Mastercard company, helps businesses across industries deliver digital customer experiences that are personalized, optimized, and synchronized. With Dynamic Yield, marketers, product

Users
  • Product Manager
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 56% Mid-Market
  • 29% Enterprise
Dynamic Yield Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
30
Ease of Use
29
Personalization
25
Experience
21
Helpful
17
Cons
Missing Features
9
Limitations
8
Campaign Management
5
Campaign Management Issues
5
Inadequate Reporting
5
Dynamic Yield features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.2
8.6
Customer Profiles
Average: 8.7
8.9
Contextual Targeting
Average: 8.8
8.9
Behavioral Targeting
Average: 8.9
Seller Details
Year Founded
1966
HQ Location
Purchase, NY
Twitter
@Mastercard
485,043 Twitter followers
LinkedIn® Page
www.linkedin.com
39,582 employees on LinkedIn®
Ownership
NYSE - New York Stock Exchange
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Use the power of digital messaging to create human connections in the moments that matter

    Users
    No information available
    Industries
    • Information Technology and Services
    Market Segment
    • 56% Mid-Market
    • 22% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Epsilon PeopleCloud Messaging Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    8
    Personalization
    6
    Campaign Creation
    5
    Experience
    4
    Automation
    3
    Cons
    Expensive
    4
    Integration Difficulty
    3
    Slow Performance
    2
    Unsuitable for Small Businesses
    2
    Complex Usage
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Epsilon PeopleCloud Messaging features and usability ratings that predict user satisfaction
    10.0
    Has the product been a good partner in doing business?
    Average: 9.2
    8.1
    Customer Profiles
    Average: 8.7
    8.1
    Contextual Targeting
    Average: 8.8
    8.8
    Behavioral Targeting
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Epsilon
    Year Founded
    1969
    HQ Location
    Irving, TX
    Twitter
    @EpsilonMktg
    6,633 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    9,751 employees on LinkedIn®
    Ownership
    NYSE:ADS
Product Description
How are these determined?Information
This description is provided by the seller.

Use the power of digital messaging to create human connections in the moments that matter

Users
No information available
Industries
  • Information Technology and Services
Market Segment
  • 56% Mid-Market
  • 22% Enterprise
Epsilon PeopleCloud Messaging Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
8
Personalization
6
Campaign Creation
5
Experience
4
Automation
3
Cons
Expensive
4
Integration Difficulty
3
Slow Performance
2
Unsuitable for Small Businesses
2
Complex Usage
1
Epsilon PeopleCloud Messaging features and usability ratings that predict user satisfaction
10.0
Has the product been a good partner in doing business?
Average: 9.2
8.1
Customer Profiles
Average: 8.7
8.1
Contextual Targeting
Average: 8.8
8.8
Behavioral Targeting
Average: 8.9
Seller Details
Seller
Epsilon
Year Founded
1969
HQ Location
Irving, TX
Twitter
@EpsilonMktg
6,633 Twitter followers
LinkedIn® Page
www.linkedin.com
9,751 employees on LinkedIn®
Ownership
NYSE:ADS
(134)4.3 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Coveo brings superior AI-Relevance to every point-of-experience or agent, transforming how enterprises connect with their customers and employees to maximize business outcomes. Relevance is about m

    Users
    No information available
    Industries
    • Retail
    • Telecommunications
    Market Segment
    • 53% Enterprise
    • 37% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Coveo Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    35
    Search Efficiency
    27
    Experience
    26
    Search Functionality
    21
    Helpful
    19
    Cons
    Learning Curve
    9
    Search Functionality Issues
    9
    Difficult Learning
    8
    High Learning Curve
    8
    Search Functionality
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Coveo features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.2
    8.2
    Customer Profiles
    Average: 8.7
    8.3
    Contextual Targeting
    Average: 8.8
    8.5
    Behavioral Targeting
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2005
    HQ Location
    Quebec City, Canada
    Twitter
    @coveo
    4,331 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    787 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Coveo brings superior AI-Relevance to every point-of-experience or agent, transforming how enterprises connect with their customers and employees to maximize business outcomes. Relevance is about m

Users
No information available
Industries
  • Retail
  • Telecommunications
Market Segment
  • 53% Enterprise
  • 37% Mid-Market
Coveo Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
35
Search Efficiency
27
Experience
26
Search Functionality
21
Helpful
19
Cons
Learning Curve
9
Search Functionality Issues
9
Difficult Learning
8
High Learning Curve
8
Search Functionality
7
Coveo features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.2
8.2
Customer Profiles
Average: 8.7
8.3
Contextual Targeting
Average: 8.8
8.5
Behavioral Targeting
Average: 8.9
Seller Details
Company Website
Year Founded
2005
HQ Location
Quebec City, Canada
Twitter
@coveo
4,331 Twitter followers
LinkedIn® Page
www.linkedin.com
787 employees on LinkedIn®
(438)4.3 out of 5
Optimized for quick response
13th Easiest To Use in Personalization Engines software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SAP Emarsys is the customer engagement solution of Intelligent CX from SAP, empowering businesses to deliver personalized, AI-driven, omnichannel experiences. Built for scalability and extensibili

    Users
    • Marketing Manager
    • Marketing Director
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 55% Mid-Market
    • 25% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • SAP Emarsys Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    14
    Automation
    11
    Features
    11
    Personalization
    10
    Capabilities
    7
    Cons
    Learning Curve
    9
    Limited Features
    8
    Limited Functionality
    8
    Missing Features
    7
    Complexity
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • SAP Emarsys features and usability ratings that predict user satisfaction
    8.6
    Has the product been a good partner in doing business?
    Average: 9.2
    8.8
    Customer Profiles
    Average: 8.7
    8.3
    Contextual Targeting
    Average: 8.8
    8.5
    Behavioral Targeting
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Emarsys
    Company Website
    Year Founded
    2000
    HQ Location
    Vienna, Austria
    LinkedIn® Page
    www.linkedin.com
    876 employees on LinkedIn®
    Ownership
    SAP
Product Description
How are these determined?Information
This description is provided by the seller.

SAP Emarsys is the customer engagement solution of Intelligent CX from SAP, empowering businesses to deliver personalized, AI-driven, omnichannel experiences. Built for scalability and extensibili

Users
  • Marketing Manager
  • Marketing Director
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 55% Mid-Market
  • 25% Small-Business
SAP Emarsys Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
14
Automation
11
Features
11
Personalization
10
Capabilities
7
Cons
Learning Curve
9
Limited Features
8
Limited Functionality
8
Missing Features
7
Complexity
6
SAP Emarsys features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 9.2
8.8
Customer Profiles
Average: 8.7
8.3
Contextual Targeting
Average: 8.8
8.5
Behavioral Targeting
Average: 8.9
Seller Details
Seller
Emarsys
Company Website
Year Founded
2000
HQ Location
Vienna, Austria
LinkedIn® Page
www.linkedin.com
876 employees on LinkedIn®
Ownership
SAP
(461)4.5 out of 5
Optimized for quick response
10th Easiest To Use in Personalization Engines software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore Cloud is an AI-powered platform designed to transform customer experience and personalization in the w

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Financial Services
    • Insurance
    Market Segment
    • 48% Mid-Market
    • 35% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Netcore Customer Engagement and Experience Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    185
    Customer Support
    137
    Helpful
    137
    Customer Engagement
    134
    Engagement
    128
    Cons
    Missing Features
    49
    Poor Customer Support
    40
    Reporting Issues
    37
    Slow Loading
    37
    Learning Curve
    36
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Netcore Customer Engagement and Experience Platform features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.2
    8.6
    Customer Profiles
    Average: 8.7
    8.1
    Contextual Targeting
    Average: 8.8
    8.9
    Behavioral Targeting
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1998
    HQ Location
    Mumbai, Maharashtra
    Twitter
    @netcore_cloud
    1,849 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,199 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore Cloud is an AI-powered platform designed to transform customer experience and personalization in the w

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Financial Services
  • Insurance
Market Segment
  • 48% Mid-Market
  • 35% Enterprise
Netcore Customer Engagement and Experience Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
185
Customer Support
137
Helpful
137
Customer Engagement
134
Engagement
128
Cons
Missing Features
49
Poor Customer Support
40
Reporting Issues
37
Slow Loading
37
Learning Curve
36
Netcore Customer Engagement and Experience Platform features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.2
8.6
Customer Profiles
Average: 8.7
8.1
Contextual Targeting
Average: 8.8
8.9
Behavioral Targeting
Average: 8.9
Seller Details
Company Website
Year Founded
1998
HQ Location
Mumbai, Maharashtra
Twitter
@netcore_cloud
1,849 Twitter followers
LinkedIn® Page
www.linkedin.com
1,199 employees on LinkedIn®
(51)4.6 out of 5
Optimized for quick response
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Cordial's technology helps companies like PacSun, L.L. Bean and Realtor.com automate high-conversion messages across email, SMS, mobile app, social media, direct mail and more—driving scalable revenu

    Users
    No information available
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 43% Small-Business
    • 39% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Cordial Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    3
    Ease of Use
    2
    Easy Setup
    2
    Implementation Ease
    2
    Automation
    1
    Cons
    Interface Usability
    1
    Missing Features
    1
    Not Intuitive
    1
    Poor Interface
    1
    Poor Interface Design
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Cordial features and usability ratings that predict user satisfaction
    9.8
    Has the product been a good partner in doing business?
    Average: 9.2
    8.1
    Customer Profiles
    Average: 8.7
    8.3
    Contextual Targeting
    Average: 8.8
    8.5
    Behavioral Targeting
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Cordial
    Company Website
    Year Founded
    2014
    HQ Location
    San Diego, CA
    Twitter
    @cordialinc
    843 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    244 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Cordial's technology helps companies like PacSun, L.L. Bean and Realtor.com automate high-conversion messages across email, SMS, mobile app, social media, direct mail and more—driving scalable revenu

Users
No information available
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 43% Small-Business
  • 39% Mid-Market
Cordial Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
3
Ease of Use
2
Easy Setup
2
Implementation Ease
2
Automation
1
Cons
Interface Usability
1
Missing Features
1
Not Intuitive
1
Poor Interface
1
Poor Interface Design
1
Cordial features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 9.2
8.1
Customer Profiles
Average: 8.7
8.3
Contextual Targeting
Average: 8.8
8.5
Behavioral Targeting
Average: 8.9
Seller Details
Seller
Cordial
Company Website
Year Founded
2014
HQ Location
San Diego, CA
Twitter
@cordialinc
843 Twitter followers
LinkedIn® Page
www.linkedin.com
244 employees on LinkedIn®
(716)4.1 out of 5
11th Easiest To Use in Personalization Engines software
Save to My Lists
Entry Level Price:Starting at $12.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Campaign Monitor by Marigold is a simple yet powerful email marketing solution designed to help users create, manage, and optimize their email campaigns. This tool is tailored for marketers seeking to

    Users
    • Marketing Manager
    • Marketing Specialist
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 55% Small-Business
    • 32% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Campaign Monitor by Marigold Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    13
    Templates
    11
    Email Marketing
    10
    Easy Creation
    9
    Features
    9
    Cons
    Email Issues
    4
    Email Management
    4
    Expensive
    4
    Limited Features
    3
    Missing Features
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Campaign Monitor by Marigold features and usability ratings that predict user satisfaction
    8.6
    Has the product been a good partner in doing business?
    Average: 9.2
    10.0
    Customer Profiles
    Average: 8.7
    10.0
    Contextual Targeting
    Average: 8.8
    10.0
    Behavioral Targeting
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Marigold
    Company Website
    Year Founded
    2017
    HQ Location
    Nashville, US
    LinkedIn® Page
    www.linkedin.com
    1,331 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Campaign Monitor by Marigold is a simple yet powerful email marketing solution designed to help users create, manage, and optimize their email campaigns. This tool is tailored for marketers seeking to

Users
  • Marketing Manager
  • Marketing Specialist
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 55% Small-Business
  • 32% Mid-Market
Campaign Monitor by Marigold Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
13
Templates
11
Email Marketing
10
Easy Creation
9
Features
9
Cons
Email Issues
4
Email Management
4
Expensive
4
Limited Features
3
Missing Features
3
Campaign Monitor by Marigold features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 9.2
10.0
Customer Profiles
Average: 8.7
10.0
Contextual Targeting
Average: 8.8
10.0
Behavioral Targeting
Average: 8.9
Seller Details
Seller
Marigold
Company Website
Year Founded
2017
HQ Location
Nashville, US
LinkedIn® Page
www.linkedin.com
1,331 employees on LinkedIn®
(260)4.7 out of 5
Optimized for quick response
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Experience.com caters to a wide-ranging target market, including local professionals and multi-location brands seeking to fortify their online reputation through the power of AI and customer feedback.

    Users
    • Branch Manager
    • Loan Officer
    Industries
    • Financial Services
    • Real Estate
    Market Segment
    • 48% Mid-Market
    • 26% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Experience.com is a platform that automates the process of collecting and managing client reviews, and also provides SEO tools for website and local search rankings.
    • Users like the automation of review requests and follow-ups, the ease of use, the ability to integrate with other review systems and social media platforms, and the helpful support team.
    • Users reported issues with linking to social media accounts, the inability to contest negative reviews, difficulties with the reporting feature, and challenges with the platform's training resources.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Experience.com Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    115
    Helpful
    95
    Review Management
    87
    Experience
    76
    Centralized Reviews
    64
    Cons
    Review Management
    24
    Missing Features
    22
    Linking Issues
    21
    Reporting Issues
    19
    Review Issues
    16
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Experience.com features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.2
    8.8
    Customer Profiles
    Average: 8.7
    8.8
    Contextual Targeting
    Average: 8.8
    8.1
    Behavioral Targeting
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2015
    HQ Location
    San Ramon, California
    LinkedIn® Page
    www.linkedin.com
    292 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Experience.com caters to a wide-ranging target market, including local professionals and multi-location brands seeking to fortify their online reputation through the power of AI and customer feedback.

Users
  • Branch Manager
  • Loan Officer
Industries
  • Financial Services
  • Real Estate
Market Segment
  • 48% Mid-Market
  • 26% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Experience.com is a platform that automates the process of collecting and managing client reviews, and also provides SEO tools for website and local search rankings.
  • Users like the automation of review requests and follow-ups, the ease of use, the ability to integrate with other review systems and social media platforms, and the helpful support team.
  • Users reported issues with linking to social media accounts, the inability to contest negative reviews, difficulties with the reporting feature, and challenges with the platform's training resources.
Experience.com Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
115
Helpful
95
Review Management
87
Experience
76
Centralized Reviews
64
Cons
Review Management
24
Missing Features
22
Linking Issues
21
Reporting Issues
19
Review Issues
16
Experience.com features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.2
8.8
Customer Profiles
Average: 8.7
8.8
Contextual Targeting
Average: 8.8
8.1
Behavioral Targeting
Average: 8.9
Seller Details
Company Website
Year Founded
2015
HQ Location
San Ramon, California
LinkedIn® Page
www.linkedin.com
292 employees on LinkedIn®