--- title: Adthena Reviews meta_title: 'Adthena Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 44 reviews by the users' company size, role or industry to find out how Adthena works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 44 scale: '5' date_modified: '2026-06-21' parent_category: name: Account-Based Data url: https://www.g2.com/categories/account-based-data --- # Adthena Reviews **Vendor:** Adthena **Category:** [Competitive Intelligence Tools](https://www.g2.com/categories/competitive-intelligence) **Average Rating:** 4.4/5.0 **Total Reviews:** 44 ## About Adthena Adthena is a market-leading, AI-driven search intelligence platform that helps enterprise brands and agencies maximize visibility and performance across AI Overviews, LLMs, and Google Ads. Founded in 2012 and headquartered in London, Adthena has teams across the UK, Europe, and the US, supporting global advertisers in some of the most competitive search landscapes. Adthena works with leading brands and agencies across industries including retail, travel, finance, automotive, and telecoms, helping them bring clarity to search and make smarter, data-led decisions in fast-moving markets. Adthena provides visibility across paid, organic and AI search experiences, including AI Overviews and LLM-powered results. Key capabilities include competitor and market monitoring, brand protection, Performance Max visibility, and automated brand bidding. Adthena removes blind spots across both traditional and AI-powered search, where advertisers often lack clarity on visibility, competition, and wasted spend. The platform turns complex search and AI search data into actionable insights, helping brands protect demand, improve efficiency, and drive incremental growth. Awards & industry recognition: - Best AI Search Software Innovation - APAC Search Awards 2026 - Best AI Search Software Innovation - Euro Search Awards 2025 - Best AI Search Software Innovation - US Search Awards 2025 - Best Software Innovation - Global Search Awards 2025 - Best Search Software Tool - UK Search Awards 2025 ## Adthena Reviews ### 1. A "Must Have" for SEM/SEO Teams **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** January 30, 2023 **What do you like best about Adthena?** Being able to monitor competitors across both SEM and SEO. Unlike other tools, Adthena actually scrapes the Google Search Results page and extrapolates its own data/measurement (good for external validation). **What do you dislike about Adthena?** Not being able to automate "exports" of reporting. Understand there is an API, but this requires a very technical team to help with integration. It is possible, i.e. export to Google's BigQuery and then export into Datastudio **What problems is Adthena solving and how is that benefiting you?** Visibility across both SEM and SEO in terms of Clickshare, Impression Share etc. Being able to monitor competitor adcopy and also flag any infringements. No other tool can do this well and/or as accurately. ### 2. Great tool for competitor insights. **Rating:** 5.0/5.0 stars **Reviewed by:** Michael C. | Search Engine Marketing Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 24, 2022 **What do you like best about Adthena?** Great insights to find who your competitors are on relevant search terms on Google Ads. You can also see what ads your competitor creates as well. **What do you dislike about Adthena?** Sometimes the UI gets a little glitchy, but other than that everything works great. Customer service reps are super helpful. **What problems is Adthena solving and how is that benefiting you?** See advanced insights on your competitors such as share of clicks, search term opportunities and discover new trends. ### 3. Adthena helped our clients save time and money **Rating:** 5.0/5.0 stars **Reviewed by:** Vinay R. | Head of Paid Search (PPC), Mid-Market (51-1000 emp.) **Reviewed Date:** October 08, 2021 **What do you like best about Adthena?** Adthena has been instrumental in our digital marketing efforts. Their cutting-edge technology, paralleled with their highly skilled sales/AM teams, has helped us get a deep understanding of the competitive landscape in a brutally competitive industry such as ours. Adthena's AI-powered platform sends us detailed reports and has helped save our clients a lot of time and money. We thank Adthena's efforts to help us and look forward to our continued collaboration. **What do you dislike about Adthena?** Nothing that I can think of. We get great insights from the tool. **Recommendations to others considering Adthena:** Adthena is a powerful tool to get competitors' insights. We get detailed reports on most aspects of competition, helping us make informed business decisions. I would highly recommend Adthena to any company or individual who are looking to get better insights on their competition. **What problems is Adthena solving and how is that benefiting you?** Adthena has helped us get valuable insights on the competitive landscape, which has helped us both in the markets that our clients currently operate in and also insights on new potential markets. Using Adthena's insights, we have helped save our clients both time and money. ### 4. Adthena validates or challenges my assumptions and brings new trends to my attention **Rating:** 5.0/5.0 stars **Reviewed by:** Will R. | Performance Director, Small-Business (50 or fewer emp.) **Reviewed Date:** September 27, 2021 **What do you like best about Adthena?** Adthena shows me the bigger picture of what's happening in my market. I see things that happen from my account and make assumptions on competitor activity and strategy, but Adthena validates my hypothesises with the data. It also points out new trends I haven't managed to spot yet, and identifying what's happening from a total market perspective is key to gaining market share and search revenue. One of the features I like is the spend vs clickshare metric, which shows relative spend efficiency. Knowing this helps me reinvest budget between my campaigns. The other feature I really like is the automatic screenshots of search results, particularly from competitors. This helps me because it shows me things I might not be seeing in my own search results, such as offers in other states and specific messaging for specific user segments I might not fall into. **What do you dislike about Adthena?** There's a bit of discrepancy between Google ads and Adthena, but for the most part, the trends are the same if not specific metrics. There's also a lack of a "contains" function to use within filters which would be helpful and quicker to use than search term groups. **What problems is Adthena solving and how is that benefiting you?** I'm seeing gaps in the market that my competitors aren't bidding on, and that lets me add in those terms and dominate those searches, which is worth incremental revenue to me. I can also prove market trends to support the search strategy that I otherwise would have to extrapolate or estimate. ### 5. Adthena can be an integral partner for search growth, with a great focus on customer success **Rating:** 3.5/5.0 stars **Reviewed by:** Adam C. | Head of Biddable Media, Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2021 **What do you like best about Adthena?** Adthena have some excellent customer success teams. My experience with Anna Dutton, Alice Tonks, Stephanie Richardson, has been exceptional, just to name a few. As an agency, we have recommended Adthena to multiple clients off the back of their support. They do a great job of ensuring that we get the best out of the tool. The best thing Adthena gives us is detailed click share and impression share trends for customisable search term groups. Tracking your growth within the addressable search market is invaluable, providing an objective set of KPIs tailored to your business and vertical. If your goal is to dominate the search market in a particular vertical, you need Adthena. Aside, it's an excellent source of data to provide additional competitive context to your search performance, that delves deeper than native engine tools. **What do you dislike about Adthena?** The only downside is the scrapping frequency and the increasingly dynamic nature of Google SERPs according to audience, location, and context. Adthena's data must be used knowing this context, and some of the granular detail might be misleading if this is not considered. A thorough understanding of how search results work at the query-level is required. Using the tool to manage and control a search presence between paid and organic, at the keyword level, is out of step with modern automated bidding features. The tool can promise the ability to do this, so it's important to use the data in the right way. **Recommendations to others considering Adthena:** I would certainly suggest trialing Adthena. Their customer success teams can create a plan tailored to your business challenges to prove the tool's value. There are multiple ways it can be used, and I feel that there is value in it for many search adverisers as a result. **What problems is Adthena solving and how is that benefiting you?** -Providing valuable context to performance -Pursuing growth strategies and using Adthena as a KPI -Using Adthena as an additional measurement tool to assess the impact of withdrawing from search results -Policing trademark infringements by affiliates and competitors - Assessing competitor ad copy at scale, to inform ad testing ### 6. Adthena Provides Invaluable Insights Into Competition On Google **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Individual & Family Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 19, 2021 **What do you like best about Adthena?** The market trends and market share sections really allow us to monitor any changes in the landscape. The search term detail report is also very beneficial and helps us monitor our performance and our competitors' performance at the search term level. **What do you dislike about Adthena?** The limited visibility we have in the time of day/day of week performance. Not being able to see estimated clicks for adverts within the UI. Limited options for viewing screenshots of ads seen in the SERP. No granular data on which geos perform best. **What problems is Adthena solving and how is that benefiting you?** Google Ads provides such limited data on our competitors, and advertisers have lost some visibility into search term performance due to changes made to the search terms reporting. Adthena really helps to fill in those gaps and provide detailed information on what our competitors are doing and how they're performing in comparison to us. ### 7. Adthena's the best competitor analysis tool for me! **Rating:** 5.0/5.0 stars **Reviewed by:** Sabrina D. | Digital Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** June 09, 2021 **What do you like best about Adthena?** I like the Smart Monitor which keeps me updated on competitor movements. I also use their Market Trends a lot in my competitor analyses. **What do you dislike about Adthena?** I can't think of anything I dislike about Adthena. **Recommendations to others considering Adthena:** Adthena may not be the cheapest competitor analysis tool in the market but it is definitely worth it. The insights that you will get from this tool are really helpful when doing your campaign strategies, marketing plan, and even when you're planning your website restructure. I recommend Adthena especially to businesses with tight marketing budget. The value that you will get just by observing competitor movements and trends is really good and worth it. I also recommend this if you want to stay competitive in the paid search auction. **What problems is Adthena solving and how is that benefiting you?** Being a smaller firm, we're also a smaller player in the digital advertising space. Our budget obviously couldn't compete with the bigger firms but Adthena has somehow evened out the playing field for us. Having the capability to see competitor movements is a big plus in planning my campaign strategies. ### 8. Adthena Review **Rating:** 4.5/5.0 stars **Reviewed by:** Ayobami S. | Senior Marketing Executive, Enterprise (> 1000 emp.) **Reviewed Date:** November 04, 2021 **What do you like best about Adthena?** The ability to see when our competitors implement new ads. **What do you dislike about Adthena?** I'm not 100% sure how some of the metrics used in the tool are calculated—also, their integrity. **Recommendations to others considering Adthena:** Use it whenever you can to gain a better understanding of what you could do better and what your competitors are doing **What problems is Adthena solving and how is that benefiting you?** Understanding competitor strategy and unique selling points. We can gain a better understanding of what our competitors are doing, can modify our approach to combat them. ### 9. The best competitive search technology in world **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 28, 2021 **What do you like best about Adthena?** Outstanding innovation and continued development of the leading product in this $BN dollar advertising field, Without a doubt, Adthena is the best SEM competitor analysis tool on the market. It allows advertisers to take more control over what works in delivering their marketing and their consumer's outcomes. A rare, refreshing and genuine care for the client/customer in a MarTech world where we all see all too often - the lack of correlation in objectives of acquiring clients and helping them achieve their marketing goals Competitive pricing, despite a market leading product that the world's biggest advertising suppliers rely upon **What do you dislike about Adthena?** The fact that companies are willing to spend so much on advertising... without understanding what it means for them, in an environment where a competitive auction stil llargely dictates results **What problems is Adthena solving and how is that benefiting you?** We translate SEM outcomes to market conditions, as well as our own individual results - allowing us to make better performance-based decisions. Ultimately, our clients can be smarter than their competition - often where a high % of their marketing budget is placed ### 10. Remove the Blinkers with Adthena **Rating:** 5.0/5.0 stars **Reviewed by:** Johnny W. | Chief Marketing Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2021 **What do you like best about Adthena?** Adthena gives you unmatched competitor insight. The platform permits you to see which competitors are bidding on which of your terms and where they are generating traffic from sources that you do not cover **What do you dislike about Adthena?** I love the service but like a greedy kid in a candy store you always want more of something good. The only minor quibble that I have is that when you switch between different queries you have to be careful to review the filter settings as these can revert to defaults if you are not careful. That I have to stretch to something so petty should give an indication of how happy I am with the core product and the insight that it offers **Recommendations to others considering Adthena:** The service by its nature is complex. A mature SEM program involves thousands of keywords and multiple competitors bidding on different groups of keywords. Configuring the account is a very significant task but it was easier than expected for two reasons: - Clear easy to use UI - Excellent proactive & highly responsive customer success team Configuring such a sophisticated tool to your bespoke requirements will never be easy. To paraphrase Einstein Adthena have made the configuration task as simple as possible but not too simple that it compromises the utility of the service. **What problems is Adthena solving and how is that benefiting you?** Adthena enables us to understand which competitors are driving up and down bid prices both at category and specific keyword level This informs our day to day management of our SEM program as well as directing our product efforts to search for improvements that can deliver conversion rate improvements on terms that work better for our competitors ### 11. Adthena delivers on its promises **Rating:** 5.0/5.0 stars **Reviewed by:** Steve M. | Senior Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 17, 2021 **What do you like best about Adthena?** The best thing I can say about Adthena is that for me, the salesperson who initially contacted me made a pitch that the tool would provide specific services that would help my Google ad campaigns. And once we got everything done and started using the tool, the salesperson's pitch was correct. Like point for point, the tool does exactly what Adthena pitched it would do for us. That's been rare in my experience. What I like best is the competitor data, especially the ability to see what competitors are doing with data and insights that are updated regularly. This gives me the knowledge I need to make informed decisions about my ad campaigns. I also like how it informs me in advance when new competitors arrive on the scene. And I really like how I can see which ads are performing best in my space and what they look like. Adthena gives me the data and knowledge I am missing in Google's dashboard. So I can make informed decisions about my ad strategies. **What do you dislike about Adthena?** Timing is weird for me. The tool is usually updating every day when I log in. So my routine is to get to my desk, log in to my tools and see what the data says. And Adthena is always updating at that specific time. So I have to set a reminder to come back to it later, and that gets hectic with my schedule. So that's a minor annoyance. **What problems is Adthena solving and how is that benefiting you?** The biggest problems we had with our Google ad campaigns all hinged on the bigger market as a whole and our competitors. We would do well for a few weeks, and then things would get expensive again. Adding Adthena we finally were able to see what was causing this bouncing around. The marketplace as a whole had trends we just weren't finding in our Google dashboard. And our competitors were making moves based on what we did and how we spent. Adthena shone a light on that activity, and it's helped us spend better and get better results in our campaigns. An added benefit that we didn't even consider initially was the ability to see what phrases and ad text perform well. We now can compare that to what we use and can make more qualified decisions on how we write our ads. ### 12. Great competitive intel at a high cost **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** May 11, 2021 **What do you like best about Adthena?** The executive-level readouts on market movement shows us who entered/exited in a given week. This is really helpful information as we evaluate pressure points across our marketing mix. We infer that if a competitor ramps up in paid search, they are likely investing in other areas as well. If, at the same time, we see our media clearance drop, we can assume some competitive pressure, broadly speaking. **What do you dislike about Adthena?** To make the took work well, you have to invest in a fair amount of setup work regarding keyword groupings, competitor groupings. If you have products and competitors across multiple industries, these groupings can get a bit wonky **Recommendations to others considering Adthena:** Do the legwork upfront on setup. It will pay dividends as you use the tool in the future. **What problems is Adthena solving and how is that benefiting you?** We're really using this for competitive intel, which is great. We are evaluating new market entry potential right now, but unclear how well this will work. ### 13. Working with Adthena **Rating:** 4.5/5.0 stars **Reviewed by:** Will N. | Senior Account Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2021 **What do you like best about Adthena?** Adthena staff are really helpful and responsive Adthena insights are really useful for the client and monitoring the market Monthly calls are great! Platform is simple to use **What do you dislike about Adthena?** I would like to hear more recommendations and steer from Adthena side **What problems is Adthena solving and how is that benefiting you?** We are keeping a close eye on the competition, mainly what our close competitors are spending/targeting from a paid search perspective. ### 14. Great product, extremely useful insights, brilliant team **Rating:** 4.5/5.0 stars **Reviewed by:** Adam C. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2021 **What do you like best about Adthena?** I love the simple visualisations of what we and our competitors are doing, how we're performing and how we measure up against each other. **What do you dislike about Adthena?** I wish we could get real-time insights so that we could react quickly to competitor movements **Recommendations to others considering Adthena:** If you'd like to easily see how you measure up against your competitors on paid or organic search, then Adthena is for you. **What problems is Adthena solving and how is that benefiting you?** We can see our performance alongside our competitors, allowing us to set benchmarks for each of our products. We're also able to use Adthena's bespoke reporting to gather further qualitative insights on our competitors, whether that's with ad copy or the times of the day they're most active. ### 15. Anna Dutton and Antoine Puigdellivol awesome customer and strategic service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** November 19, 2021 **What do you like best about Adthena?** the competitive insights and sharing of Average position while this metric is deprecated in most platforms. insightful and actionable bi-weekly & monthly calls **What do you dislike about Adthena?** NOTHING - I loved everything - Anna Dutton & Antoine Puigdellivol worked to find us the perfect outcome to all insights and reporting **What problems is Adthena solving and how is that benefiting you?** low impression share - understanding impression share at device levels - understanding competitors position in market and their strategy to go into market ### 16. Easy to use comprehensive tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2021 **What do you like best about Adthena?** The keyword sets you can customise and create yourself. **What do you dislike about Adthena?** The organic insights aren't as strong as other tools. **What problems is Adthena solving and how is that benefiting you?** Showcasing performance outside of revenue to clients. ### 17. Best SEM intelligence tool I ever used **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2021 **What do you like best about Adthena?** Competitor insights in share of click and share of spent over time are my most used reports. The ability to segment by keyword groups or competitor groups provides more detailed analysis and answers. Finding out precisely all keywords your competitors are bidding on is fantastic. It was one of the first implementations for me when I brought in Adthena to add all competitor keywords to our SEM account, and I found many that generated leads. I enjoyed working with Josh and Lucy, both are very professional and friendly. **What do you dislike about Adthena?** The application is excellent, but I think it's a bit on the pricey side, particularly for a small business like ours. **What problems is Adthena solving and how is that benefiting you?** Understanding competitor activity, who our competitors are, how significant their share is, and what type of businesses are we competing with. Are we covering all keywords our competitors are bidding on? ### 18. Adthena Review **Rating:** 4.5/5.0 stars **Reviewed by:** Stefany D. | Paid Search Manager **Reviewed Date:** November 10, 2020 **What do you like best about Adthena?** It is very easy to use and get information. **What do you dislike about Adthena?** I would like to see better geographical segmentation. **What problems is Adthena solving and how is that benefiting you?** Trying to competitive analysis & research. ### 19. Quick and Useful **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** May 04, 2021 **What do you like best about Adthena?** We got the best rep ever; she is always helpful and quick to respond. The tool is noticeably looking more aesthetic over time, which is helpful for straight screenshot and copy into our decks. **What do you dislike about Adthena?** Manually entering KW/Search terms for search term groups. Rep has been beneficial here. **Recommendations to others considering Adthena:** Unlike 'SimilarWebs' - Adthena looks specifically at paid search on Google platform. Unfortunately, it doesn't consider Bing. Overall, Adthena is a vital tool for all your Google paid media campaigns. **What problems is Adthena solving and how is that benefiting you?** The visibility of our ads against other competitors. The ability to monitor the ads our competitors are putting out. ### 20. Adthena is a great platform for gaining competitors insight across Google search and shopping. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Enterprise (> 1000 emp.) **Reviewed Date:** June 01, 2021 **What do you like best about Adthena?** I like the fact that Adthena allows us to see our Competitor's activities and estimated investment to adjust our strategy accordingly. **What do you dislike about Adthena?** Although Adthena is an excellent platform for gaining Competitor's insights, it'll be greater if the platform could offer some suggestions on the level of investment. **Recommendations to others considering Adthena:** It's an excellent platform that will deliver many great competitors' insights to help refine your strategy. **What problems is Adthena solving and how is that benefiting you?** We identified keywords gap across different areas to close our keyword gaps; gained insights on Compeitors' investment level to adjust our strategy. ### 21. Powerful tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** November 04, 2021 **What do you like best about Adthena?** Provide useful information about the competition and the indrustry **What do you dislike about Adthena?** I dont have anything as its helping me with my day to day work **What problems is Adthena solving and how is that benefiting you?** Helps me with the analysis of the competitors ### 22. A great insight tool that has become a key performance indicator for the PPC team and the business **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** May 14, 2021 **What do you like best about Adthena?** The daily updates which has become essential in making daily performance changes **What do you dislike about Adthena?** Some technical limitations which means some caveats is required **What problems is Adthena solving and how is that benefiting you?** Giving us a competitive view of organic and PPC position in the market, it has created a new data set which when combined with other performance data allow us to understand what level of investment can achieve in terms of click share and if its profitable. ### 23. Adthena is a good tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2021 **What do you like best about Adthena?** I like being able to see lone ranger keywords & pull back paid dollars where organic is winning **What do you dislike about Adthena?** I don't particularly appreciate how a new window pops up every time I click on something. Also, I want a better way to filter out keywords that don't matter to me without manually going through each one. **What problems is Adthena solving and how is that benefiting you?** We're able to monitor what competitors are doing in an automated fashion. ### 24. We got an interesting point of view about competition and opportunity. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** June 18, 2021 **What do you like best about Adthena?** market trends, new opportunity in terms of kwd covering **What do you dislike about Adthena?** I cannot have check in real-time and I can't find any data about today and yesterday **Recommendations to others considering Adthena:** It's helpful to understand competition and opportunity better. **What problems is Adthena solving and how is that benefiting you?** we start bidding on new semantic areas, we could check market trends and market costs ### 25. great tool for market insights **Rating:** 5.0/5.0 stars **Reviewed by:** jing y. | PPC, Enterprise (> 1000 emp.) **Reviewed Date:** May 13, 2021 **What do you like best about Adthena?** Market insights at a granular level that each business can define based on their needs. Adthena has helped our business in monitoring competitor activities. **What do you dislike about Adthena?** Not really have any dislike about Adthena. **What problems is Adthena solving and how is that benefiting you?** Adthena has many great features. I check market trends, ad copies, time of day, competitor movements a lot, and they all provide extra deeper insights into the competitive market. ### 26. Adthena provides excellent insight and customer service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2021 **What do you like best about Adthena?** The market trends are extremely useful for flagging competitive trends and the search term/ad details provide a level of insights that isn't available with google ads. **What do you dislike about Adthena?** I wish there was a way to edit the search term group filters on my own so changes can be a bit more dynamic. **What problems is Adthena solving and how is that benefiting you?** Adthena helps us quickly identify changes in competitive behavior, allowing us to be more proactive in our decision making. Seach term analysis reports give us insight into competitors at the keyword level which has been a huge benefit in our KW bidding strategies. ### 27. Great Product, even better customer service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Legal Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2021 **What do you like best about Adthena?** I like the customer service best, and assistance with new ways I can use the tool when we are trying to explore new opportunities. **What do you dislike about Adthena?** Not being able to be more granular on a geo level. **What problems is Adthena solving and how is that benefiting you?** Competition insights, market share over time, new key terms ### 28. Adthena is instrumental in growth outside of performance **Rating:** 5.0/5.0 stars **Reviewed by:** Benjamin F. | SEM Director **Reviewed Date:** March 31, 2021 **What do you like best about Adthena?** The sheer volume of data available to us which is presented in an easy to understand. **What do you dislike about Adthena?** Some of the graphs we don't find too useful. **What problems is Adthena solving and how is that benefiting you?** Turning the conversation in SEM away from performance into awareness would have been nearly impossible without this tool. We use it to track search impression share over time, and also in reporting to clearly articulate the story of competitors. ### 29. Useful tool for analysis **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Mechanical or Industrial Engineering | Enterprise (> 1000 emp.) **Reviewed Date:** April 13, 2021 **What do you like best about Adthena?** The market overview is brilliant, its much easier than using auction insights in Google ads! **What do you dislike about Adthena?** I'd like better filtering options, and more real time data. **What problems is Adthena solving and how is that benefiting you?** We're able to understand the market a lot better and evidence why performance has changed and have tangible figures to add. ### 30. Adthena provides great insights into competitors & provides opportunities to grow. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** May 14, 2021 **What do you like best about Adthena?** The support we receive from the account team **What do you dislike about Adthena?** Sometimes too much data. Easier ways to filter. **What problems is Adthena solving and how is that benefiting you?** Looking for opportunities where market share is low and we can push performance. ### 31. Helpful, Yet cumbersome... **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** June 24, 2020 **What do you like best about Adthena?** Athena offers its users tons of way to review Market Trend in Paid and Organic Terms of your choosing as well as a way to view what your competitors are doing via search keyword groups. It also allows you to see Competitor ads which comes in handy when looking to rework our own paid ads to stand out. Also the infringement section Comes in handy to see where competitors are bidding on your branded terms. **What do you dislike about Adthena?** Some basic features you would think they would have are not included like seeing in head to head comparison the actual keyword lists and related overlaps.Also sometimes setting up reports are a little clunky and not visually the best. I tend to lean on other tools for that. The UI isn’t the best, I find myself clicking constantly to find that one report. Also I would love if there were more option to exporting charts as well as a way to change the competitors list in charts. While some sites do indeed tank for our terms they aren’t necessarily in the same field as us. **Recommendations to others considering Adthena:** Think about how you want to use the software and what reporting is important. Also If UI and automated reports are important, you may want to look elsewhere if you don’t need the paid search feature. **What problems is Adthena solving and how is that benefiting you?** The main problems we are solving for are Brand infringement on PPC bidding and having a view into Competitive spend and ad copy in markets that are kore saturated with other schools. ### 32. Great Platform and a Must have for any digital marketer **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 17, 2020 **What do you like best about Adthena?** visual element and how its adaptable with other software making it easy to use. **What do you dislike about Adthena?** it could improve its user friendly while navigating it. maybe create a different style of user interface that adapts to people rather than have 1 layout. Not everyone is the same. **What problems is Adthena solving and how is that benefiting you?** competitor in the market ### 33. Digital Marketer **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** July 02, 2020 **What do you like best about Adthena?** I love the support that Adthena provides to new users. I haven't been using Adthena for too long but in the time I have, I've been provided with countless support on how to tackle the tools. Thanks Audrey! **What do you dislike about Adthena?** I think the user interface could be a bit more visually aesthetic (clutching at straws here) **What problems is Adthena solving and how is that benefiting you?** I have mainly been using Adthena to tackle competitor activity, particularly infringement checks ### 34. Very easy to use and great UI **Rating:** 5.0/5.0 stars **Reviewed by:** Pavel G. | Acquisition Lead, Enterprise (> 1000 emp.) **Reviewed Date:** November 12, 2019 **What do you like best about Adthena?** It's super easy to set up, uses AI to analyse your website and then everything you need is literally a few clicks away. Not only you can see if your competitors are running AB tests, but you can also see a prediction of their scores. Their support is also really quick to reply to any issues and are very helpful. Overall I can mainly think of positives and barely any negatives. None that are major flaws anyway. **What do you dislike about Adthena?** There's not enough historical data. The period which you can look back into is quite short. Also the screenshots of the ad copy is not of the actualy SERP page but is different design, which is not a major problem but looks a bit weird in presentations. Another down point is that it is super expensive, but I think it's worth it if you can afford it. **Recommendations to others considering Adthena:** If you can afford it, use it. It's quite expensive but in my opinion it's worth every penny and more. **What problems is Adthena solving and how is that benefiting you?** Copyright infringement, competitor monitoring, share of voice monitoring and analysing competitors websites and where we are missing out on potential keywords that can bring traffic to our site. Also we can make predictions on competitor investment in the different search engines, which could be helpful during the festive season for example to justify the need for more budget. ### 35. Great tool to get competitor insights with plenty room for improvement, and it is improving. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** July 23, 2020 **What do you like best about Adthena?** The number of insights and different tools and features on it. Really good service and still improving. Has huge potential. **What do you dislike about Adthena?** Has a lot more to offer in terms of actionable insights but i know they are working hard on it. **What problems is Adthena solving and how is that benefiting you?** It's not easy to track and monitor competitors but with Adthena this is simplified and made possible. ### 36. Great tool for competitor ppc analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** October 24, 2019 **What do you like best about Adthena?** Great for keyword gap analysis and ad performance tracking of core competitors. **What do you dislike about Adthena?** Haven't come across any particular issues. **What problems is Adthena solving and how is that benefiting you?** It's a great business intelligence tool that helps check in on other players in the field from time to time and also helps provide a benchmark of performance for periodic course correction. ### 37. Needs updating **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Biotechnology | Small-Business (50 or fewer emp.) **Reviewed Date:** March 24, 2019 **What do you like best about Adthena?** Strong code to support Organic search data mined through machine learning **What do you dislike about Adthena?** Clunky, needs updating for speed, price point, **What problems is Adthena solving and how is that benefiting you?** Predictive analytics for online purchasing data. ### 38. Expensive & Aggresive pricing model **Rating:** 0.5/5.0 stars **Reviewed by:** Phillip O. | COO, Enterprise (> 1000 emp.) **Reviewed Date:** May 08, 2018 **What do you like best about Adthena?** Ability to monitor a set of competitors. **What do you dislike about Adthena?** The pricing model is typically a percentage of spend media. Unless you use this tool daily and across everything you do, fail to see how a model like this is justifiable. For large clients, we're talking $100K's. They have a great pitch and decent sales team. Perhaps this is where the revenue goes. **Recommendations to others considering Adthena:** Consider the other options. There are plenty. Do your research. **What problems is Adthena solving and how is that benefiting you?** Lots of insights - new keywords, ad copy and competitive intel, however, this is nothing you cant get from SEMrus, Ahrefs or other tools. ### 39. An invaluable addition to our digital marketing toolkit **Rating:** 4.0/5.0 stars **Reviewed by:** Lewis S. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 29, 2017 **What do you like best about Adthena?** The ability to see competitor spend/share of voice. The level of detail in these graphs is fantastic and it quickly lets us identify opportunities and get a steer on our competitor's strategies. **What do you dislike about Adthena?** That we didn't know about it sooner! So far the tool continues to impress the team and one of the great things about Adthena is their customer success team who are there with you every step of the way. If we were to find something we disliked, I wouldn't be surprised if those guys were able to quickly pass our feedback onto the right team to get it sorted! **Recommendations to others considering Adthena:** If you're even slightly interested, book a free demo and see what the tool can do for you. For agencies it's an absolute no-brainer! **What problems is Adthena solving and how is that benefiting you?** As an agency we work with multiple clients at a time, as such we rely on digital marketing tools to give us that extra insight needed to optimise performance and Adthena is leaps and bounds ahead of other solutions. With Adthena we’re able to quickly and clearly see our competitive landscape. From here we can see who our competitors are, what they’re bidding on and what their ad copy looks like. Brand infringement is another issue we have to deal with regularly and Adthena’s automatic monitoring is extremely useful. We can even see competitors share of voice and spend in paid search so that we can react and adapt strategies accordingly. We’ve already used the tool to wow our existing clients and reveal a level of detail about search competitors that they didn’t even know they had! We’ve also been able to identify and provide reasoned evidence for opportunities in both paid and organic search that have been very well received. ### 40. Really great insights. **Rating:** 5.0/5.0 stars **Reviewed by:** Colleen O. | Chief Of Staff, Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2017 **What do you like best about Adthena?** The wholistic view of the search landscape that Adthena provides us in terms of insights, performance and competitor actions is second to none. **What do you dislike about Adthena?** Overall, Adthena provides a really helpful service, so we are definitely happy with our experience with the product. It will be interesting to see what the company unveils in the future. **What problems is Adthena solving and how is that benefiting you?** Gleaning actionable insights before was really challenging, but through Adthena’s AI and machine learning capabilities we are really able to get the best information in order to make decisions based on real-time information. ### 41. Clear Actionable Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** September 28, 2017 **What do you like best about Adthena?** Provides clear and actionable search insights. It is easy to use and can produce reports to validate strategy and provide market intelligence. Customer success teams are particularly helpful at identifying opportunities. **What do you dislike about Adthena?** Look forward to future developments and updates **What problems is Adthena solving and how is that benefiting you?** Key benefits: - Accessing insights into competitor brand strategies - Understanding market landscape - Identifying keyword opportunities ### 42. Less powerful than it is being sold as **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 01, 2016 **What do you like best about Adthena?** Charts are nice and easy to copy paste to present it to a client. New version is more user friendly. You can see competitor ads (real ones as they screengrab them) for certain periods of time. **What do you dislike about Adthena?** Apart from the competitor ads and spend charts they provide the rest of the functions are pretty useless. Keyword research can be done with keyword planner, they don't show keyword overlap for particular keywords, estimates are a bit finger in the air and you cannot custom choose data range. **Recommendations to others considering Adthena:** There are other, more powerful tools out there to buy for competitor insights. Ask for a demo version before as what they present and the reality is different **What problems is Adthena solving and how is that benefiting you?** At an agency we need to show competitor activities for our clients. It is good to see other competitor ads for the selected time frame. Also it gives an indication of the spend levels which can be interesting ### 43. Great piece of software to use for monitoring competitors and developing Adwords accounts **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Package/Freight Delivery | Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2016 **What do you like best about Adthena?** The software/application is easy to use has a wealth of functions. It provides great insight to the market place you choose and the information available is broad as is deep. I have used this software for many years on and off in different roles and is the first thing I go for in this arena when in roles. you set up the system to follow competitors and search terms then it provides share of voice, adverts that appearing at the top and being clicked, times of day so any gaps and opportunities can be flagged up and filled, the cost and spend levels of your competitors, brand terms being used by competitors plus alerts and daily bite sized reports scheduled in to arrive in your inbox, keyword mining, keywords competitors were using the success they were having and the gaps A lot of information to use, but it is structured in a way that makes it easy to use. **What do you dislike about Adthena?** nothing really. the front end has been updated and is much cleaner and easier to use than the previous version(s). The one thing is the level of information and the capabilities can initially seem/potentially seem a tad overwhelming, but there is always helpful support available and is straight forward once you going. **Recommendations to others considering Adthena:** Adthena is an application/tool I would recommend without fail. there are other similar tools on the market place, but from experience they are nto as comprehensive and dont have the background and experience to the same levels. IT can take a bit of time to set up and for the tool to start crawling to come back with the results, but it is worth it and will make a positive impact without question on your Adwords account and campaigns. **What problems is Adthena solving and how is that benefiting you?** The principle idea of using this was to gain inside knowledge of the very competitive nature of the businesses I have worked in. The spend level and importance of the ROI is key and the tool enabled this. It allowed for re-structuring of campaigns and the addition of many terms that were missing to target them head on and gain business. Also enabled the timing, bid rates and gap/opportunities to be maximised. ### 44. Brilliant visibility **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** November 30, 2016 **What do you like best about Adthena?** Gap analysis and creative messaging comparisons **What do you dislike about Adthena?** That you can't identify individual venn diagram segments and download individual cross-sections **Recommendations to others considering Adthena:** Never underestimate the power of reliable, large scale, third-party competitor analysis data. Information isn't sampled or skewed and has proven invaluable to us in a relatively short time **What problems is Adthena solving and how is that benefiting you?** Trend insights and performance spikes/dips ## Adthena Discussions - [What does Adthena do?](https://www.g2.com/discussions/what-does-adthena-do) - 1 comment, 1 upvote - [View Adthena pricing details and edition comparison](https://www.g2.com/products/adthena/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-21+10%3A40%3A41+-0500&secure%5Bsession_id%5D=a0bd4e55-9b7b-4424-b5f8-3e5e4dcc3b70&secure%5Btoken%5D=62957afa2aed6eb56fd6bc6fdf7352257d54ffd0eb2120854ac37ebdc2a9d1be&format=llm_user) ## Adthena Features **Identification** - Reseller Database - Monitoring - Violations **Platform Basics** - Centralized Platform - Web Tracking **Platform Basics** - Benchmarking - Ad Creatives - Paid Search Data **Agentic AI - Competitive Intelligence** - Autonomous Task Execution **Enforcement** - Communication - Plans - Track **Platform Data** - Product Details - Customer Feedback & Reviews - Channel Acquisition **Platform Data** - Alerts - Data Access - Web Traffic - Subdomains **Platform Content ** - Battlecards **Platform Reporting** - Customizable Dashboard - Benchmark Reporting **Agentic AI - Operational Risk Management** - Proactive Assistance ## Top Adthena Alternatives - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.4/5.0 (3,860 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) - 4.4/5.0 (1,151 reviews) - [SpyFu](https://www.g2.com/products/spyfu/reviews) - 4.6/5.0 (504 reviews)