Adthena Features
What are the features of Adthena?
Platform Basics
- Centralized Platform
- Web Tracking
- Benchmarking
- Ad Creatives
- Paid Search Data
Platform Data
- Product Details
- Channel Acquisition
Platform Reporting
- Customizable Dashboard
- Benchmark Reporting
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Adthena Categories on G2
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Identification
Reseller Database | Provide a database or authorized and unauthorized resellers | Not enough data | |
Monitoring | Monitor online product and pricing information | Not enough data | |
Violations | Identify pricing or brand policy violations | Not enough data |
Enforcement
Communication | Ability to warn resellers about violations | Not enough data | |
Plans | Provide plans to enforce pricing and brand policies | Not enough data | |
Track | Track the effectiveness of enforcement activities | Not enough data |
Platform Basics
Centralized Platform | Provides a centralized platform for all competitive intelligence for teams to review and analyze. 14 reviewers of Adthena have provided feedback on this feature. | 85% (Based on 14 reviews) | |
Web Tracking | As reported in 13 Adthena reviews. Ability to capture changes your competitors make to their website to keep tabs on their features, plans, pricing, promotions, etc. | 72% (Based on 13 reviews) | |
Benchmarking | As reported in 11 Adthena reviews. Provides benchmarking around search ads and display creatives against competitors to improve your paid marketing performance | 74% (Based on 11 reviews) | |
Ad Creatives | Provide data around competitor's ad copy and can rank by popularity. This feature was mentioned in 11 Adthena reviews. | 88% (Based on 11 reviews) | |
Paid Search Data | Ability to provide data around metrics such as market share, rank, ad spend, clicks, CTR, & CPC across all search engines. 11 reviewers of Adthena have provided feedback on this feature. | 83% (Based on 11 reviews) |
Platform Data
Product Details | As reported in 12 Adthena reviews. Provides competitive intelligence related to product details, inlcuding the latest product feature additions and removals. | 71% (Based on 12 reviews) | |
Customer Feedback & Reviews | Provides competitive intelligence around unfiltered customer feedback and reviews. | Not enough data | |
Channel Acquisition | Based on 13 Adthena reviews. Ability to evaluate the effectiveness of how competitors are acquiring customers through different channels. | 64% (Based on 13 reviews) | |
Alerts | Provides real-time alerts and sends notifications to users in-app or through email, text message or otherwise. | Not enough data | |
Data Access | Ability to provide reporting and data exporting around paid search intelligence competitor data. | Not enough data | |
Web Traffic | Ability to track the amount of traffic brought to competitors’ websites through PPC. | Not enough data | |
Subdomains | Provides data around which subdomains competitors are directing their paid traffic to most often. | Not enough data |
Platform Content
Battlecards | Ability to create battlecards to showcase comparison of your products or services against multiple competitors. | Not enough data |
Platform Reporting
Customizable Dashboard | Allows users to create a customizable dashboard to curate and highlight specific competitive data. This feature was mentioned in 14 Adthena reviews. | 80% (Based on 14 reviews) | |
Benchmark Reporting | As reported in 13 Adthena reviews. Provides competitive benchmarking and monitors growth and market share over time. | 83% (Based on 13 reviews) |
