Semrush Reviews & Product Details

Its AI features help me get detailed, actionable insights without having to dig through raw data manually. The AI-powered content and keyword suggestions save a lot of time during research and strategy planning, and tools like Position Tracking, Site Audit, and the AI Overview/AI visibility features have become essential for keeping up with how search is evolving. Semrush also does a great job of bringing competitor data, backlink insights, and SERP feature tracking into one place, which makes reporting and client presentations much faster and easier to put together. Semrush fits well alongside the other tools we use daily, like Google Search Console and GA4, since we can cross-check search performance and traffic data to validate what Semrush is showing. We also use it alongside Looker Studio, where we pull Semrush data into custom dashboards for client reporting, and it complements BrightEdge for keyword tracking across multiple markets. The ability to export data cleanly (CSV/Excel) makes it easy to integrate into our own reporting workflows and combine with other platforms without much manual cleanup. Overall, it acts as a strong central hub for SEO and AI-visibility data that connects smoothly with the rest of our marketing and analytics stack. Review collected by and hosted on G2.com.

The invoicing works in a way I’ve experienced recently that’s been frustrating. I have two users under my main ID, and I’m on the Pro package. If we try to access something outside our package, it prompts us to purchase, which is obvious. However, one of my users can click “purchase” on their own, and it gets added to the next month’s invoice without asking for any card details or anything else. That’s quite disappointing. It should ask for confirmation first, or at least not be added directly to the invoice. We also couldn’t even identify who made that purchase. Review collected by and hosted on G2.com.

Semrush gives us the data to identify search opportunities, understand our competitors and measure whether our SEO/AEO investment is improving our visibility. We can also see what competitors are doing that we aren't, which adds significant value.

The UI/UX is excellent. The platform is intuitive, well organised and makes what can be quite complex SEO data relatively easy to understand and act on.

Performance is strong, with data and reports generally quick and reliable, even when working across larger datasets.

The AI features are becoming increasingly useful, particularly as search continues to evolve. They give us additional insight into AI visibility and help us understand how our brand is appearing beyond traditional search results.

Pricing and ROI are also positives for us. Semrush isn't the cheapest tool, but we think it represents good value given the breadth and depth of data available. A lot of the competitor, keyword, ranking and search visibility data we use would be difficult to obtain reliably from other sources, so the cost is justified by the amount of actionable information we get from the platform.

Support has been excellent – very responsive and helpful with a range of different billing and account queries. Review collected by and hosted on G2.com.

Can be overwhelming without training for new users. There is a huge amount of data and functionality, and it can take time to understand which tools and metrics are genuinely useful. The learning curve is probably the biggest downside.

There are times when it's easy to get caught up in metrics and reports that don't necessarily translate into meaningful business actions. It takes some discipline to focus on the data that actually informs strategy. Review collected by and hosted on G2.com.

The best part about Semrush is its UX – I work with Semrush's engine primarily outside of its interface. I use chat screen, Claude Skills, scheduled workers triggering Semrush's API to do all the tasks I used to do from the interface manually. It's much faster, more convenient, and more AI-native. So yeah, it's good modern product managers don't think that much about DAU and MAU that they used to. Review collected by and hosted on G2.com.

The pricing fill a bit too expensive for all the monitoring parts. I truly hope the competition that has been intensifying recently will force Semrush or Adobe to include more tracking prompts into their current plans. Review collected by and hosted on G2.com.

Semrush’s biggest strength is how much SEO and digital marketing data it brings together in one place. I especially like the keyword research, competitor analysis, site audits, and position tracking features, because they make it easier to spot opportunities and measure results without having to juggle multiple tools. Review collected by and hosted on G2.com.

The biggest drawback is that Semrush can feel both expensive and overwhelming, particularly for beginners or smaller teams who may not need all of its features right away. Review collected by and hosted on G2.com.

There are many things I like in Semrush – reliable infrastructure behind their data; proved by years of usage; modern look – it's a pleasure to work with Semrush interface; they cover all aspects of marketing analytics and content production. I really like they improvements on API/MCP side of things so that we can resolve tons of aspects on the Claude/Codex side without manually (or semi-automatically) going to Semrush interface and wasting time on data extraction there. I also do like their AI section and capabilities – hopefully they will put more effort into this. Review collected by and hosted on G2.com.

The platform is huge covering so many aspects of the modern marketing; so we are happy there is this constructor type pricing – still I have a feeling that we're overpaying for the features we don't use. Still the value is definitely bigger, otherwise we would switch for something else. Some things they publish feel raw enough to be charged for (i.e creatives for paid ads) Review collected by and hosted on G2.com.

Semrush has everything you need for SEO and marketing in one place. It’s great for finding keywords, checking your website’s health, and seeing what your competitors are doing. The reports are clear, and the tools are easy to use, even if you’re not an expert. Review collected by and hosted on G2.com.

It’s expensive for small businesses or freelancers. Plus, many features come as add-ons and each has its own price, which can add up quickly.

Also, the billing cancellation system is a big drawback. Every time I want to cancel an add-on or extra service, like extra projects, keywords or local listings, I have to manually contact support. There’s no automatic system for cancelling subscriptions, which is frustrating. Review collected by and hosted on G2.com.

I think that for the years we've been using SEMrush, the tool became the go-to one and the power-plant one for anything related to content production in our team. Whether it's the written content – regardless whether it is blog post publications, press releases, so-called money pages on our website, or the audiovisual type of content that we are working on, both on our website and on third-party platforms, podcasts or videos, SEMrush provides the right infrastructure, the monitoring, the picking of different prompts and key phrases that actually allow us to create content that is not only SEO / GEO optimized, but also actually give value to users so they keep reading, watching, consuming the content as it solves their problems. As a result, it helps our conversions grow and us to be happy. Review collected by and hosted on G2.com.

What I dislike is that constructor monetization, where you're actually paying for basically every additional thing that you need. And sometimes for me it's not really clear how this monetization works because it doesn't depend on any third-party infrastructure or something, and just being a part of SEMrush product. So hopefully what I'm expecting for is that since Adobe acquired SEMrush, they will apply some similar model they've been using for their cloud solutions, where everything that is built internally, you're paying for. And yes, we are ready to pay for some extra bells and whistles where it makes sense for paying for. For instance, the usage of third-party API requests for all things related to AI, for creative generations, etc. Like the usage of the apply of credits is making a lot of sense, of course. Review collected by and hosted on G2.com.

Semrush has a clean UI, strong integrations, and reliable performance. My SEO work faster with keyword research, competitor analysis, and site audits. I also like its reporting and AI features, which save time and help me make better decisions. Review collected by and hosted on G2.com.

The main thing I dislike about Semrush is that the pricing can feel high for smaller teams. There are also many features, so it takes some time to fully understand and use the platform efficiently. Review collected by and hosted on G2.com.

I like the backlinks feature since it lets me track new backlinks and the ones I've lost. This helps me keep tabs on them effectively. Plus, the exploding topics feature is great for spotting trends, which helps me build directories in trending niches for an advantage. I also appreciate being able to see where competing directories rank and identify gaps, which is crucial for my work in building directories. Review collected by and hosted on G2.com.

The project and keyword caps get tight fast, especially when each directory has category and geo pages, making it frustrating to work within these limitations. Additionally, the traffic and volume numbers tend to drift from what is shown in the search console, so it's mostly okay for comparison but not so much for exact traffic estimates. The interface also feels a bit crowded and confusing at times. It would be great to be able to pool limits instead of locking them per project, as burning a whole project plus a chunk of keyword quota on every niche is painful. Showing confidence ranges instead of a single number for traffic and volume would be helpful. Also, having a minimal interface option would make it easier for different types of sites. Review collected by and hosted on G2.com.

I’ve tried a lot of other AI Visibility tools, and my team and I think this one is the easiest on the market to use. Everything is straightforward and simple to get the hang of, and it integrates seamlessly with our reporting dashboards and the help of their AI intelligence. We think it's absolutely worth the price and performs well across SEO and Paid media teams. Support is always at the ready too. Review collected by and hosted on G2.com.

Our team wishes the AI visibility section could integrate with AI without the need to purchase additional tokens. Review collected by and hosted on G2.com.