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Best Address Verification Tools

Lauren Worth
LW
Researched and written by Lauren Worth

Address verification tools aim to verify, correct, and standardize residential and corporate addresses and other physical identifying data. Businesses use address verification tools to verify mailing lists, customer addresses, and other data that rely on correct mailing addresses. Sales and marketing teams typically find the greatest use out of address verification solutions as the software can check address data acquired by lead generation software. E-commerce channels also benefit from address verification software by confirming customer shipping addresses are valid. With verified physical addresses, mailing, shipping, and customer location data are more reliable.

While tangentially related to data quality software solutions from a functional standpoint, address verification tools are set apart by its distinct use cases, focus on physical location data, and reliance on authoritative location data sourcing to verify correctness. This leads address verification tools to be distinct products from data quality solutions.

To qualify for inclusion in the Address Verification category, a product must:

Automatically check addresses, both incoming and existing, against an authoritative database
Standardize address data to a universal format
Purge or update askew data through fuzzy matching or other corrective processes
Integrate with industry solutions or address databases

Best Address Verification Tools At A Glance

Best for Small Businesses:
Smarty
Smarty
Best for Mid-Market:
Smarty
Smarty
Best for Enterprise:
Smarty
Smarty
Highest User Satisfaction:
Smarty
Smarty
Best Free Software:
Smarty
Smarty
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Best for Enterprise:
Smarty
Smarty
Highest User Satisfaction:
Smarty
Smarty
Best Free Software:
Smarty
Smarty

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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62 Listings in Address Verification Available
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Smarty
By Smarty
(299)4.6 out of 5
Optimized for quick response
2nd Easiest To Use in Address Verification software
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Smarty offers global address verification, address validation, and geocoding via API, bulk upload, and a collection of 3rd party integrations that transform how organizations handle address data.

    Users
    • CTO
    • CEO
    Industries
    • Computer Software
    • Financial Services
    Market Segment
    • 51% Small-Business
    • 37% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Smarty Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    47
    Address Validation
    44
    Data Accuracy
    22
    Easy Integration
    20
    Affordable Pricing
    17
    Cons
    Address Issues
    11
    High Cost
    9
    API Issues
    7
    Pricing Issues
    7
    Integration Issues
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Smarty features and usability ratings that predict user satisfaction
    8.9
    Automation
    Average: 8.5
    7.8
    Reporting
    Average: 8.0
    7.4
    International Verification
    Average: 8.5
    9.3
    Has the product been a good partner in doing business?
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Smarty
    Company Website
    Year Founded
    2011
    HQ Location
    Provo, Utah
    Twitter
    @smartycompany
    1,246 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    128 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Smarty offers global address verification, address validation, and geocoding via API, bulk upload, and a collection of 3rd party integrations that transform how organizations handle address data.

Users
  • CTO
  • CEO
Industries
  • Computer Software
  • Financial Services
Market Segment
  • 51% Small-Business
  • 37% Mid-Market
Smarty Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
47
Address Validation
44
Data Accuracy
22
Easy Integration
20
Affordable Pricing
17
Cons
Address Issues
11
High Cost
9
API Issues
7
Pricing Issues
7
Integration Issues
5
Smarty features and usability ratings that predict user satisfaction
8.9
Automation
Average: 8.5
7.8
Reporting
Average: 8.0
7.4
International Verification
Average: 8.5
9.3
Has the product been a good partner in doing business?
Average: 8.8
Seller Details
Seller
Smarty
Company Website
Year Founded
2011
HQ Location
Provo, Utah
Twitter
@smartycompany
1,246 Twitter followers
LinkedIn® Page
www.linkedin.com
128 employees on LinkedIn®
Sumsub
By Sumsub
(100)4.6 out of 5
Optimized for quick response
5th Easiest To Use in Address Verification software
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Sumsub is the one verification platform to secure the whole user journey. With Sumsub’s customizable KYC/AML, KYB, Travel Rule, Transaction Monitoring and Fraud Prevention solutions, you can orchestra

    Users
    No information available
    Industries
    • Financial Services
    • Banking
    Market Segment
    • 56% Small-Business
    • 34% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Sumsub is a verification solution that integrates with existing systems to streamline verification processes and maintain compliance and security.
    • Users like Sumsub's user-friendly interface, efficient verification, seamless integration, responsive customer support, and the incorporation of customer data, attachments, photos, and watchlist checks within the same page.
    • Reviewers noted occasional delays in the verification process during peak times, system glitches, slow customer support response, and difficulties in integrating it into the work.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Sumsub Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    46
    Customer Support
    33
    User Interface
    28
    Verification Efficiency
    28
    Features
    23
    Cons
    Verification Issues
    22
    False Positives
    14
    Data Inaccuracy
    10
    Inaccuracy
    9
    System Errors
    9
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Sumsub features and usability ratings that predict user satisfaction
    9.3
    Automation
    Average: 8.5
    9.1
    Reporting
    Average: 8.0
    9.3
    International Verification
    Average: 8.5
    9.1
    Has the product been a good partner in doing business?
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Sumsub
    Company Website
    Year Founded
    2015
    HQ Location
    London
    Twitter
    @Sumsubcom
    5,096 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    694 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Sumsub is the one verification platform to secure the whole user journey. With Sumsub’s customizable KYC/AML, KYB, Travel Rule, Transaction Monitoring and Fraud Prevention solutions, you can orchestra

Users
No information available
Industries
  • Financial Services
  • Banking
Market Segment
  • 56% Small-Business
  • 34% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Sumsub is a verification solution that integrates with existing systems to streamline verification processes and maintain compliance and security.
  • Users like Sumsub's user-friendly interface, efficient verification, seamless integration, responsive customer support, and the incorporation of customer data, attachments, photos, and watchlist checks within the same page.
  • Reviewers noted occasional delays in the verification process during peak times, system glitches, slow customer support response, and difficulties in integrating it into the work.
Sumsub Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
46
Customer Support
33
User Interface
28
Verification Efficiency
28
Features
23
Cons
Verification Issues
22
False Positives
14
Data Inaccuracy
10
Inaccuracy
9
System Errors
9
Sumsub features and usability ratings that predict user satisfaction
9.3
Automation
Average: 8.5
9.1
Reporting
Average: 8.0
9.3
International Verification
Average: 8.5
9.1
Has the product been a good partner in doing business?
Average: 8.8
Seller Details
Seller
Sumsub
Company Website
Year Founded
2015
HQ Location
London
Twitter
@Sumsubcom
5,096 Twitter followers
LinkedIn® Page
www.linkedin.com
694 employees on LinkedIn®

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PostGrid Address Verification
By PostGrid
(87)5.0 out of 5
1st Easiest To Use in Address Verification software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    PostGrid Address Verification is a real-time postal address validation solution for verifying, validating, standardizing, autocorrecting and enriching all of your customers' addresses with our CASS an

    Users
    • Marketing Specialist
    Industries
    • Information Technology and Services
    • Legal Services
    Market Segment
    • 47% Mid-Market
    • 34% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • PostGrid Address Verification features and usability ratings that predict user satisfaction
    9.9
    Automation
    Average: 8.5
    9.9
    Reporting
    Average: 8.0
    10.0
    International Verification
    Average: 8.5
    9.8
    Has the product been a good partner in doing business?
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    PostGrid
    HQ Location
    Toronto, CA
    Twitter
    @PostGridInc
    731 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    44 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

PostGrid Address Verification is a real-time postal address validation solution for verifying, validating, standardizing, autocorrecting and enriching all of your customers' addresses with our CASS an

Users
  • Marketing Specialist
Industries
  • Information Technology and Services
  • Legal Services
Market Segment
  • 47% Mid-Market
  • 34% Small-Business
PostGrid Address Verification features and usability ratings that predict user satisfaction
9.9
Automation
Average: 8.5
9.9
Reporting
Average: 8.0
10.0
International Verification
Average: 8.5
9.8
Has the product been a good partner in doing business?
Average: 8.8
Seller Details
Seller
PostGrid
HQ Location
Toronto, CA
Twitter
@PostGridInc
731 Twitter followers
LinkedIn® Page
www.linkedin.com
44 employees on LinkedIn®
Melissa Global Address Verification
By Melissa
(175)4.5 out of 5
Optimized for quick response
8th Easiest To Use in Address Verification software
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Melissa Global Address Verification is a powerful software designed to ensure the accuracy and reliability of your address data across the globe. In an increasingly globalized business environment, ac

    Users
    • Owner
    Industries
    • Marketing and Advertising
    • Non-Profit Organization Management
    Market Segment
    • 43% Small-Business
    • 37% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Melissa Global Address Verification Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Data Accuracy
    1
    Cons
    This product has not yet received any negative sentiments.
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Melissa Global Address Verification features and usability ratings that predict user satisfaction
    8.5
    Automation
    Average: 8.5
    8.0
    Reporting
    Average: 8.0
    7.9
    International Verification
    Average: 8.5
    9.2
    Has the product been a good partner in doing business?
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Melissa
    Company Website
    Year Founded
    1985
    HQ Location
    Rancho Santa Margarita, CA
    Twitter
    @melissadata
    2,417 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    597 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Melissa Global Address Verification is a powerful software designed to ensure the accuracy and reliability of your address data across the globe. In an increasingly globalized business environment, ac

Users
  • Owner
Industries
  • Marketing and Advertising
  • Non-Profit Organization Management
Market Segment
  • 43% Small-Business
  • 37% Mid-Market
Melissa Global Address Verification Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Data Accuracy
1
Cons
This product has not yet received any negative sentiments.
Melissa Global Address Verification features and usability ratings that predict user satisfaction
8.5
Automation
Average: 8.5
8.0
Reporting
Average: 8.0
7.9
International Verification
Average: 8.5
9.2
Has the product been a good partner in doing business?
Average: 8.8
Seller Details
Seller
Melissa
Company Website
Year Founded
1985
HQ Location
Rancho Santa Margarita, CA
Twitter
@melissadata
2,417 Twitter followers
LinkedIn® Page
www.linkedin.com
597 employees on LinkedIn®
Get a quote
Postcoder
By Allies Computing
(41)4.7 out of 5
3rd Easiest To Use in Address Verification software
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Postcoder is an API with a fully integrated set of validation features for your customer onboarding forms. Add one or more features to your existing form and watch conversion rates and data quality

    Users
    No information available
    Industries
    • Computer Software
    • Retail
    Market Segment
    • 68% Small-Business
    • 27% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Postcoder Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    31
    API Integration
    14
    Customer Support
    13
    Easy Integrations
    12
    Implementation Ease
    12
    Cons
    Expensive
    7
    Pricing Issues
    6
    Credit System Issues
    4
    Insufficient Information
    4
    Cost Issues
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Postcoder features and usability ratings that predict user satisfaction
    8.9
    Automation
    Average: 8.5
    6.9
    Reporting
    Average: 8.0
    6.8
    International Verification
    Average: 8.5
    9.5
    Has the product been a good partner in doing business?
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Allies Computing
    Company Website
    Year Founded
    1987
    HQ Location
    Norwich, GB
    Twitter
    @AlliesCom
    646 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    17 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Postcoder is an API with a fully integrated set of validation features for your customer onboarding forms. Add one or more features to your existing form and watch conversion rates and data quality

Users
No information available
Industries
  • Computer Software
  • Retail
Market Segment
  • 68% Small-Business
  • 27% Mid-Market
Postcoder Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
31
API Integration
14
Customer Support
13
Easy Integrations
12
Implementation Ease
12
Cons
Expensive
7
Pricing Issues
6
Credit System Issues
4
Insufficient Information
4
Cost Issues
3
Postcoder features and usability ratings that predict user satisfaction
8.9
Automation
Average: 8.5
6.9
Reporting
Average: 8.0
6.8
International Verification
Average: 8.5
9.5
Has the product been a good partner in doing business?
Average: 8.8
Seller Details
Seller
Allies Computing
Company Website
Year Founded
1987
HQ Location
Norwich, GB
Twitter
@AlliesCom
646 Twitter followers
LinkedIn® Page
www.linkedin.com
17 employees on LinkedIn®
Informatica Cloud Data Quality
By Informatica
(21)4.1 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Informatica Cloud Data Quality empowers your company to take a holistic approach to managing data quality to quickly identify, fix, and monitor data quality problems in your business applications. The

    Users
    No information available
    Industries
    • Information Technology and Services
    Market Segment
    • 171% Enterprise
    • 76% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Informatica Cloud Data Quality features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    9.1
    Has the product been a good partner in doing business?
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Informatica
    Year Founded
    1993
    HQ Location
    Redwood City, CA
    Twitter
    @Informatica
    102,081 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    5,576 employees on LinkedIn®
    Ownership
    NYSE: INFA
Product Description
How are these determined?Information
This description is provided by the seller.

Informatica Cloud Data Quality empowers your company to take a holistic approach to managing data quality to quickly identify, fix, and monitor data quality problems in your business applications. The

Users
No information available
Industries
  • Information Technology and Services
Market Segment
  • 171% Enterprise
  • 76% Mid-Market
Informatica Cloud Data Quality features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
9.1
Has the product been a good partner in doing business?
Average: 8.8
Seller Details
Seller
Informatica
Year Founded
1993
HQ Location
Redwood City, CA
Twitter
@Informatica
102,081 Twitter followers
LinkedIn® Page
www.linkedin.com
5,576 employees on LinkedIn®
Ownership
NYSE: INFA
Read Informatica Cloud Data Quality Reviews
Lob
By Lob.com, Inc.
(197)4.4 out of 5
Optimized for quick response
7th Easiest To Use in Address Verification software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Lob is a technology-driven solution designed to streamline and enhance the print and mail workflows for businesses. By replacing outdated manual processes, Lob enables organizations to programmaticall

    Users
    • Software Engineer
    • CEO
    Industries
    • Financial Services
    • Real Estate
    Market Segment
    • 64% Small-Business
    • 30% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Lob Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    6
    Efficiency Improvement
    4
    Integrations
    4
    Automation
    3
    Campaign Management
    2
    Cons
    Delay Issues
    3
    Poor User Interface
    3
    High Prices
    2
    Poor Customer Support
    2
    Poor Interface Design
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Lob features and usability ratings that predict user satisfaction
    8.8
    Automation
    Average: 8.5
    7.7
    Reporting
    Average: 8.0
    8.9
    International Verification
    Average: 8.5
    8.6
    Has the product been a good partner in doing business?
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Lob.com, Inc.
    Company Website
    Year Founded
    2013
    HQ Location
    San Francisco, CA
    Twitter
    @lob
    1,857 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    369 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Lob is a technology-driven solution designed to streamline and enhance the print and mail workflows for businesses. By replacing outdated manual processes, Lob enables organizations to programmaticall

Users
  • Software Engineer
  • CEO
Industries
  • Financial Services
  • Real Estate
Market Segment
  • 64% Small-Business
  • 30% Mid-Market
Lob Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
6
Efficiency Improvement
4
Integrations
4
Automation
3
Campaign Management
2
Cons
Delay Issues
3
Poor User Interface
3
High Prices
2
Poor Customer Support
2
Poor Interface Design
2
Lob features and usability ratings that predict user satisfaction
8.8
Automation
Average: 8.5
7.7
Reporting
Average: 8.0
8.9
International Verification
Average: 8.5
8.6
Has the product been a good partner in doing business?
Average: 8.8
Seller Details
Seller
Lob.com, Inc.
Company Website
Year Founded
2013
HQ Location
San Francisco, CA
Twitter
@lob
1,857 Twitter followers
LinkedIn® Page
www.linkedin.com
369 employees on LinkedIn®
Get a quote
Loqate
By GBG Plc
(43)4.4 out of 5
Optimized for quick response
11th Easiest To Use in Address Verification software
Save to My Lists
Entry Level Price:Pay As You Go
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Loqate offers a suite of global Address Verification solutions to capture, verify and enrich customer data to eliminate friction, improve data quality, reduce fraud and enhance customer experience.

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 51% Small-Business
    • 35% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Loqate Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    12
    Accuracy
    6
    Data Accuracy
    6
    Address Validation
    5
    Customer Support
    4
    Cons
    Expensive
    5
    High Cost
    3
    Pricing Issues
    3
    Address Issues
    1
    Challenges in Starting
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Loqate features and usability ratings that predict user satisfaction
    7.4
    Automation
    Average: 8.5
    7.5
    Reporting
    Average: 8.0
    7.5
    International Verification
    Average: 8.5
    9.2
    Has the product been a good partner in doing business?
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    GBG Plc
    Company Website
    Year Founded
    1989
    HQ Location
    Chester, United Kingdom
    Twitter
    @GBGplc
    3,124 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,315 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Loqate offers a suite of global Address Verification solutions to capture, verify and enrich customer data to eliminate friction, improve data quality, reduce fraud and enhance customer experience.

Users
No information available
Industries
No information available
Market Segment
  • 51% Small-Business
  • 35% Mid-Market
Loqate Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
12
Accuracy
6
Data Accuracy
6
Address Validation
5
Customer Support
4
Cons
Expensive
5
High Cost
3
Pricing Issues
3
Address Issues
1
Challenges in Starting
1
Loqate features and usability ratings that predict user satisfaction
7.4
Automation
Average: 8.5
7.5
Reporting
Average: 8.0
7.5
International Verification
Average: 8.5
9.2
Has the product been a good partner in doing business?
Average: 8.8
Seller Details
Seller
GBG Plc
Company Website
Year Founded
1989
HQ Location
Chester, United Kingdom
Twitter
@GBGplc
3,124 Twitter followers
LinkedIn® Page
www.linkedin.com
1,315 employees on LinkedIn®
ComplyCube
By ComplyCube
(37)5.0 out of 5
4th Easiest To Use in Address Verification software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Challenged by rising fraud risks, complex compliance requirements, or costly, fragmented tools? ComplyCube’s all-in-one AI-powered platform streamlines Identity Verification (IDV), Fraud Prevention, A

    Users
    No information available
    Industries
    • Financial Services
    Market Segment
    • 59% Small-Business
    • 30% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • ComplyCube Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    17
    Reliability
    12
    Compliance
    10
    Identity Verification
    10
    KYC Process
    10
    Cons
    Poor Customization
    2
    Delays in Process
    1
    Limited Customization
    1
    Limited Features
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • ComplyCube features and usability ratings that predict user satisfaction
    10.0
    Automation
    Average: 8.5
    9.8
    Reporting
    Average: 8.0
    9.9
    International Verification
    Average: 8.5
    10.0
    Has the product been a good partner in doing business?
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    ComplyCube
    HQ Location
    London, England
    Twitter
    @ComplyCube
    3,568 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    19 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Challenged by rising fraud risks, complex compliance requirements, or costly, fragmented tools? ComplyCube’s all-in-one AI-powered platform streamlines Identity Verification (IDV), Fraud Prevention, A

Users
No information available
Industries
  • Financial Services
Market Segment
  • 59% Small-Business
  • 30% Enterprise
ComplyCube Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
17
Reliability
12
Compliance
10
Identity Verification
10
KYC Process
10
Cons
Poor Customization
2
Delays in Process
1
Limited Customization
1
Limited Features
1
ComplyCube features and usability ratings that predict user satisfaction
10.0
Automation
Average: 8.5
9.8
Reporting
Average: 8.0
9.9
International Verification
Average: 8.5
10.0
Has the product been a good partner in doing business?
Average: 8.8
Seller Details
Seller
ComplyCube
HQ Location
London, England
Twitter
@ComplyCube
3,568 Twitter followers
LinkedIn® Page
www.linkedin.com
19 employees on LinkedIn®
Read ComplyCube Reviews
Incognia
By Incognia
(29)4.8 out of 5
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Incognia is the innovator of next-generation identity solutions that enable secure and seamless digital experiences. With its persistent device fingerprint solution, Incognia combines best-in-class de

    Users
    No information available
    Industries
    • Financial Services
    • Banking
    Market Segment
    • 62% Enterprise
    • 38% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Incognia Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    19
    Service Quality
    12
    Useful
    11
    Fraud Prevention
    10
    Solutions
    9
    Cons
    Insufficient Information
    3
    Poor Interface Design
    2
    Training Deficiency
    2
    Access Limitations
    1
    Account Management
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Incognia features and usability ratings that predict user satisfaction
    9.6
    Automation
    Average: 8.5
    9.2
    Reporting
    Average: 8.0
    8.3
    International Verification
    Average: 8.5
    9.9
    Has the product been a good partner in doing business?
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Incognia
    Company Website
    Year Founded
    2020
    HQ Location
    Palo Alto, CA
    Twitter
    @WeAreIncognia
    227 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    196 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Incognia is the innovator of next-generation identity solutions that enable secure and seamless digital experiences. With its persistent device fingerprint solution, Incognia combines best-in-class de

Users
No information available
Industries
  • Financial Services
  • Banking
Market Segment
  • 62% Enterprise
  • 38% Mid-Market
Incognia Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
19
Service Quality
12
Useful
11
Fraud Prevention
10
Solutions
9
Cons
Insufficient Information
3
Poor Interface Design
2
Training Deficiency
2
Access Limitations
1
Account Management
1
Incognia features and usability ratings that predict user satisfaction
9.6
Automation
Average: 8.5
9.2
Reporting
Average: 8.0
8.3
International Verification
Average: 8.5
9.9
Has the product been a good partner in doing business?
Average: 8.8
Seller Details
Seller
Incognia
Company Website
Year Founded
2020
HQ Location
Palo Alto, CA
Twitter
@WeAreIncognia
227 Twitter followers
LinkedIn® Page
www.linkedin.com
196 employees on LinkedIn®
Get a quote
AU10TIX
By AU10TIX
(30)4.2 out of 5
Optimized for quick response
12th Easiest To Use in Address Verification software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    AU10TIX is a leading global provider of automated identity verification solutions, offering a full-service portfolio with one API endpoint. Originating in airport security and border control, AU10TIX

    Users
    No information available
    Industries
    • Financial Services
    Market Segment
    • 47% Mid-Market
    • 43% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • AU10TIX Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    10
    Customer Support
    8
    Identity Verification
    6
    Reliability
    5
    Verification Efficiency
    5
    Cons
    Software Bugs
    7
    Inaccuracy
    5
    Insufficient Information
    5
    OCR Issues
    5
    Poor Customer Support
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • AU10TIX features and usability ratings that predict user satisfaction
    6.7
    Automation
    Average: 8.5
    8.1
    Reporting
    Average: 8.0
    6.7
    International Verification
    Average: 8.5
    7.7
    Has the product been a good partner in doing business?
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    AU10TIX
    Company Website
    Year Founded
    1982
    HQ Location
    Hod HaSharon, IL
    Twitter
    @AU10TIXLimited
    849 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    199 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

AU10TIX is a leading global provider of automated identity verification solutions, offering a full-service portfolio with one API endpoint. Originating in airport security and border control, AU10TIX

Users
No information available
Industries
  • Financial Services
Market Segment
  • 47% Mid-Market
  • 43% Small-Business
AU10TIX Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
10
Customer Support
8
Identity Verification
6
Reliability
5
Verification Efficiency
5
Cons
Software Bugs
7
Inaccuracy
5
Insufficient Information
5
OCR Issues
5
Poor Customer Support
5
AU10TIX features and usability ratings that predict user satisfaction
6.7
Automation
Average: 8.5
8.1
Reporting
Average: 8.0
6.7
International Verification
Average: 8.5
7.7
Has the product been a good partner in doing business?
Average: 8.8
Seller Details
Seller
AU10TIX
Company Website
Year Founded
1982
HQ Location
Hod HaSharon, IL
Twitter
@AU10TIXLimited
849 Twitter followers
LinkedIn® Page
www.linkedin.com
199 employees on LinkedIn®
Get a quote
Plaid
By Plaid, Inc.
(32)4.1 out of 5
Optimized for quick response
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Plaid is a platform with a suite of products that enables developers to build financial applications which can interact with bank accounts, execute payments, and manage risk. It allows a user to easil

    Users
    No information available
    Industries
    • Financial Services
    Market Segment
    • 59% Small-Business
    • 19% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Plaid Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    API Usability
    2
    Documentation
    2
    Ease of Use
    2
    Product Quality
    2
    Customization
    1
    Cons
    Poor Customer Support
    2
    System Errors
    2
    Delays in Process
    1
    Expensive
    1
    Integration Issues
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Plaid features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    7.6
    Has the product been a good partner in doing business?
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Plaid, Inc.
    Company Website
    Year Founded
    2013
    HQ Location
    San Francisco , US
    Twitter
    @Plaid
    31,884 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,275 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Plaid is a platform with a suite of products that enables developers to build financial applications which can interact with bank accounts, execute payments, and manage risk. It allows a user to easil

Users
No information available
Industries
  • Financial Services
Market Segment
  • 59% Small-Business
  • 19% Enterprise
Plaid Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
API Usability
2
Documentation
2
Ease of Use
2
Product Quality
2
Customization
1
Cons
Poor Customer Support
2
System Errors
2
Delays in Process
1
Expensive
1
Integration Issues
1
Plaid features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
7.6
Has the product been a good partner in doing business?
Average: 8.8
Seller Details
Seller
Plaid, Inc.
Company Website
Year Founded
2013
HQ Location
San Francisco , US
Twitter
@Plaid
31,884 Twitter followers
LinkedIn® Page
www.linkedin.com
1,275 employees on LinkedIn®
Get a quote
Byteplant Address Validator
By Byteplant
(22)4.3 out of 5
6th Easiest To Use in Address Verification software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Byteplant's postal address verification and cleansing service you can easily verify if an address exists and is deliverable. Whether you want to clean up the addresses in your customer database or ver

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 64% Small-Business
    • 23% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Byteplant Address Validator features and usability ratings that predict user satisfaction
    8.1
    Automation
    Average: 8.5
    7.7
    Reporting
    Average: 8.0
    8.3
    International Verification
    Average: 8.5
    8.5
    Has the product been a good partner in doing business?
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Byteplant
    Year Founded
    2003
    HQ Location
    Germany
    Twitter
    @Byteplant
    14 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    3 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Byteplant's postal address verification and cleansing service you can easily verify if an address exists and is deliverable. Whether you want to clean up the addresses in your customer database or ver

Users
No information available
Industries
No information available
Market Segment
  • 64% Small-Business
  • 23% Mid-Market
Byteplant Address Validator features and usability ratings that predict user satisfaction
8.1
Automation
Average: 8.5
7.7
Reporting
Average: 8.0
8.3
International Verification
Average: 8.5
8.5
Has the product been a good partner in doing business?
Average: 8.8
Seller Details
Seller
Byteplant
Year Founded
2003
HQ Location
Germany
Twitter
@Byteplant
14 Twitter followers
LinkedIn® Page
www.linkedin.com
3 employees on LinkedIn®
WinPure Clean & Match
By WinPure
(73)4.7 out of 5
10th Easiest To Use in Address Verification software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Clean & Match Enterprise is the top-rated desktop platform for data quality management – powered with AI data matching for easy & efficient data cleaning, deduplication, & transformation.T

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Health, Wellness and Fitness
    Market Segment
    • 42% Small-Business
    • 36% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • WinPure Clean & Match Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    1
    Ease of Use
    1
    Easy Integrations
    1
    Cons
    Slow Performance
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • WinPure Clean & Match features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    9.2
    Has the product been a good partner in doing business?
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    WinPure
    Year Founded
    2004
    HQ Location
    Theale, Berkshire
    Twitter
    @WinPure
    2,374 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    10 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Clean & Match Enterprise is the top-rated desktop platform for data quality management – powered with AI data matching for easy & efficient data cleaning, deduplication, & transformation.T

Users
No information available
Industries
  • Marketing and Advertising
  • Health, Wellness and Fitness
Market Segment
  • 42% Small-Business
  • 36% Mid-Market
WinPure Clean & Match Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
1
Ease of Use
1
Easy Integrations
1
Cons
Slow Performance
1
WinPure Clean & Match features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
9.2
Has the product been a good partner in doing business?
Average: 8.8
Seller Details
Seller
WinPure
Year Founded
2004
HQ Location
Theale, Berkshire
Twitter
@WinPure
2,374 Twitter followers
LinkedIn® Page
www.linkedin.com
10 employees on LinkedIn®
Read WinPure Clean & Match Reviews
FullCircl
By FullCircl
(243)4.5 out of 5
9th Easiest To Use in Address Verification software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    FullCircl | Start smarter, to grow faster with compliance solved. FullCircl is the first-of-its-kind single orchestration platform that brings regulation fully in step with customer acquisition, to

    Users
    • Business Development Manager
    • Account Manager
    Industries
    • Financial Services
    • Information Technology and Services
    Market Segment
    • 66% Enterprise
    • 23% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • FullCircl features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    9.2
    Has the product been a good partner in doing business?
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    FullCircl
    Year Founded
    2011
    HQ Location
    London, England
    Twitter
    @WeAreFullCircl
    6,677 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    20 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

FullCircl | Start smarter, to grow faster with compliance solved. FullCircl is the first-of-its-kind single orchestration platform that brings regulation fully in step with customer acquisition, to

Users
  • Business Development Manager
  • Account Manager
Industries
  • Financial Services
  • Information Technology and Services
Market Segment
  • 66% Enterprise
  • 23% Mid-Market
FullCircl features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
9.2
Has the product been a good partner in doing business?
Average: 8.8
Seller Details
Seller
FullCircl
Year Founded
2011
HQ Location
London, England
Twitter
@WeAreFullCircl
6,677 Twitter followers
LinkedIn® Page
www.linkedin.com
20 employees on LinkedIn®
Read FullCircl Reviews
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Address Verification Topics

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Learn More About Address Verification Tools

What are Address Verification Tools?

Address verification tools, also known as address validation software, help businesses verify, standardize, and parse the customers’ residential and corporate addresses. They can also be used to manage and correct addresses or any physical identifying data collected from different data sources like lead generation tools or customer relationship management (CRM) software. Several address verification APIs can also easily integrate with these tools.

These software products have features to ensure that the addresses follow a standardized format, such as the United States Postal Service (USPS) address format. They can automatically check addresses against authoritative databases and integrate with address databases or other software solutions. Some address validation services also offer international address verification, making things easier for e-commerce companies who ship overseas and frequently come across unfamiliar spellings.

Address verification systems can also be used to build and maintain a complete profile of customers as they interact with different software solutions like CRM and data generation tools and databases.

What Types of Address Verification Tools Exist?

Address verification tools can be broadly classified into two types: batch address verification and real-time address verification. Address verification software products may offer either or both forms of address processing in the same solution.

Batch address verification

As the name suggests, batch address verification software cleans, standardizes, and updates postal addresses in batches. For instance, users can upload a spreadsheet containing hundreds of individual addresses, and the tool will process the same in bulk.

Real-time address verification

With real-time address verification, as soon as the user inputs a business name, postcode, or street address, the tool provides suggestions for autocomplete. This way, the tool ensures that the user inputs only accurate addresses into the system at the point of entry itself.

What are the Common Features of Address Verification Tools?

Error correction: Most address verification platforms can perform several types of error correction. This includes correction of spelling errors and switched letters. These tools can also guess missing letters and words and correct the missing or extra spaces. Some products offer the feature to detect and correct abbreviation errors.

Bulk address validation: This feature allows users to validate location data in bulk, which is especially useful for businesses that deal with hundreds or thousands of customers every day.

Demographic segmentation: Demographic segmentation is the process of grouping customers based on demographic characteristics like age, gender, and location. With this feature, users can group addresses based on certain criteria.

Non-physical data management: Some address validation software allows users to manage non-physical address data like phone numbers and email addresses in the same way physical address data can be validated and standardized.

Address autocomplete: This feature offers automatic suggestions to complete the input address, making it harder to enter incorrect addresses into the system by design. This feature may also exist as an address validation API that completes customer addresses during checkout on e-commerce websites.

Duplicate detection: This feature saves time by detecting duplicate entries of addresses that are already present in the database.

What are the Benefits of Address Verification Tools?

Reduce shipping costs and errors: Incorrect addresses can cause mistaken deliveries, increasing the cost of shipping and mailing. An address data verification solution can prevent such incidents and improve deliverability.

Increase data quality: Apart from verifying and correcting addresses, address verification tools can increase the address data quality, which in turn can help businesses with better data analysis. For instance, high-quality location data can help users gain accurate information about their customers’ demographics which can be used to improve marketing campaigns.

Enhance customer experience: Incorrect addresses lead to mistaken deliveries, leading to unhappy customers. This can be avoided by ensuring the addresses are correct, regardless of whether the customer entered an error-free address.

Who Uses Address Verification Tools?

E-commerce business owners: E-commerce businesses need to rightly deliver hundreds or even thousands of products on a daily basis. With an address validation tool in place, they can significantly increase the success rate of delivery and enhance customer experience.

Sales and marketing professionals: To craft the best sales and marketing strategies, businesses will need to understand and analyze their target market. To make sure their analysis is right, the customer data should be accurate. This is where verifying addresses plays a crucial role.

Challenges with Address Verification Software

The primary goal of an address correction software solution is to eliminate, or at the very least reduce, the challenges that come with address information. The main challenge is inconsistency. Different countries have different address systems, which makes it all the more necessary and difficult to standardize. Things get even more complicated for the software solution when a state or city doesn’t have an official address system.

Another challenge is when the customers aren’t used to the concept of streets and addresses. This is especially true for customers who reside in areas where roads don’t have any set names or numbers. They may use directions or landmarks instead of addresses to let local vendors know where to deliver. E-commerce businesses, especially when shipping internationally, might find this system inconvenient. While some address lookup services can work with very little information, it’s not always the case.

How to Buy Address Verification Tools

Requirements Gathering (RFI/RFP) for Address Verification Software

Buyers should try to understand the requirements around a number of factors before choosing an address verification platform. They should have a clear understanding of the kind of data quality control features required to make the best use of the solution. Buyers should also decide whether to opt for software products that offer batch processing or real-time processing.

This step of understanding what the buyer expects from the software product is called requirements gathering. At this point, buyers should also have a precise understanding of their budget.

Compare Address Verification Software Products

Create a long list

As an attempt to understand their options, buyers should create a long list of address verification software products. This initial long list can contain any product that meets the basic requirements of the buyer. The goal here is to understand the options available and eliminate products that don’t offer the critical features.

Create a short list

Buyers should then create a shorter list by eliminating products from the long list. This can be performed in a number of ways, including removing costlier options or being more specific with requirements.

The usability of the software should be considered as a key factor for creating a short list. In essence, it’s how intuitive the product is to use. It can also be extended to having valuable features like a search bar or a dashboard that’s easy to modify.

Buyers can further eliminate products based on their data security features. Since these solutions will be storing customer information, data security is of paramount importance. Buyers can also eliminate products if they lack advanced features like geocoding or based on whether the software stores data on-premise or on the cloud.

Conduct demos

By conducting product demos, buyers can effectively compare their options from the short list. It’s advisable to test the products with the same use cases. During demos, buyers should closely scrutinize the user experience and usability of the product and check whether the product features function as advertised.

Selection of Address Verification Software

Choose a selection team

Choosing a selection team depends on the use case of the software product. If the software will be used by an e-commerce company to ship out their products to the correct address, then the selection team can include members from customer relationship management, order fulfillment, finance, and the IT department. If the product is aimed to help sales and marketing professionals better market their offerings, then it would make sense to have members from those teams along with relevant stakeholders from the finance and IT departments.

Negotiation

It’s always advisable to have an open conversation with the vendors regarding the requirements. Vendors may offer discounts for multi-year contracts and may also be willing to reduce the price per seat by removing optional features.

Final decision

Before making the final decision on software purchase, buyers can try implementing the address verification product on a small scale. Buyers can choose to verify or standardize a small dataset of their customer addresses and see how the product handles it. Since advanced features like autocomplete or duplicate detection need to be tested several times, it’s ideal to ask the vendor for a free trial. If the user comes across any underdeveloped feature or critical failures, they can take it up with the vendor or go back to the short list to consider other options.