Iterable Reviews & Product Details

As a non-technical marketer, I can use and create create campaigns and emails easily. It gives me autonomy over my work and how fast I can accomplish it. Their support team is very helpful as well when I've run into roadblocks or don't understand how to use a specific feature. Review collected by and hosted on G2.com.

Overall I think their documentation is lacking into how to actually use certain features. Their support articles say what they are, but you need to email back and forth with support to understand how to use it.

One issue that I've had a few times is duplicating blast campaigns, and the previous A/B test duplicates as well. Two times it has happened when I didn't realize it and the email went out with the wrong A/B test. They should make this more explicit - I feel it is a UX problem, not a user problem. Review collected by and hosted on G2.com.

Iterable is an easy to use, intuitive ESP. We are able to use Iterable automate our entire marketing program with dozens of campaigns and journeys, each with various dynamic fields and templates.

I'm impressed with amount of data Iterable is able to hold and reference.

Lastly, the customer support through the platform and through our account representative is always immediate and helpful. Review collected by and hosted on G2.com.

The journey capabilities could be further built out to allow things like a send limit per day (not just per minute). We sometimes have to come up with creative workarounds for features that do not exist, such as a daily send limit.

Additionally, we would like to see better alerting built into Iterable. Right now, alerting is very limited - you can't apply specific alerts to a specific campaign. We would like to see this limitation changed to avoid the need for 3rd party services. Review collected by and hosted on G2.com.

Firstly their customer team are great. Really pleased with the level of care we get since we're not a massive customer and they're very responsive (shout out Claire). Same goes for thier support, often have to get them to do some odd requests for our quirks but they're normally very good and really fast.

As a service it does what we need it to and often without fail. Fairly easy to use, you don't have to be an developer to get something out of it. We use it for all of our event based notifications including push and email, across multuple languages as well, and that's okay to set up.

The most useful part is being able to deep dive in to the event history of any user and see exactly what they were sent. Has helped us diagnose countless bugs over time! Review collected by and hosted on G2.com.

I just wish we had more time to get to grips with it. If you know how to use it you'll get a really good product out of it, without that time we've just always scraped the surface.

The language used to desrcibe the different features isn't always the clearest and it's not always obvious what is the right way to set something up until you've done it a few times to see what works. Review collected by and hosted on G2.com.

I like how well the CRM and the messaging section works together. We are able to send very targeted email campaigns to our customers all by using the audience segmentation. The journey program is also very easy to understand the basics of and makes it nice to build a user journey with a very visible flow map. Other softwares I have used in the past do not have a journey map available so when you are building it, it is harding to visualize the steps that the customer would be taking through the journey. Review collected by and hosted on G2.com.

Unless you are an html coder the basic wysiwyg and drag & drop email builders make it difficult to build out certain layout designs. Also wish they had a better list in the knowledge center for what personalizing handlebars are available. The support page provides good articles about personalized handlebars, but also can be difficult to put the correct versions needed into your email. Review collected by and hosted on G2.com.

First and foremost, Iterable's premium support via Slack is some of the best support I've ever received from a vendor. Secondly, this platform honors its name - Iterable's product development team really is constantly 'iterating' on this platform and improving it at a pace that is almost challenging to keep up with. As a whole, this tool lets us accomplish particularly custom journeys via filtering that limits our dependence on our own engineering team. Overall very satisfied with the product. Review collected by and hosted on G2.com.

Reporting is powerful but clunky/doesn't answer all of our questions and we ultimately just refer to connected data in Looker. Could also use an alerting interface given how massive the processes are that we run out of this tool. Review collected by and hosted on G2.com.

Overall I find the platform pretty easy to use. I am most indulged into the automation of processes, such as through Journeys. Our experience with your customer support is mostly great as well, the team is very responsive. Review collected by and hosted on G2.com.

I think the analytics could be a bit more granular. I think the platform is very well suited for bigger teams, while it makes it difficult to justify the high cost of Iterable subscription for a small indie team like ourselves, where it is mostly just 1 person operating it on part-time, with many other assignements along with the CRM tool. A smaller package for such a team would make a lot of sense for us. Review collected by and hosted on G2.com.

Iterable offers a friendly customer service. Therefore, our migration process was completed within three months seamlessly. Iterable team has been always happy to help me with any kind of questions from CRM best practices, technical review, billing questions and others.

Iterable has all the necessary CRM features and they diligently come up with more advanced features based on the market trends, such as Copy & Journey Assist AI and Smart Ingest. Review collected by and hosted on G2.com.

I wish there was a thorough review system for all CRM campaigns to coordinate the review across different team members and freely communicate the feedbacks, improve the campaigns, and then send out the final version. Review collected by and hosted on G2.com.

The amount of data you can push through to Iterable is endless with the right tools, we love being able to customize our content for our audiences, purchase behavior, etc. The support team enable us to figure out how to do the complicated-made-easier personalization and segmentation we want. Review collected by and hosted on G2.com.

We want two-way SMS conversations and it's just not possible yet with Iterable. Because of this we have to use another tool but would rather have everything in one place. The more we grow the bigger the cost to use this tool gets, which makes a bigger and bigger impact on our budget too. Review collected by and hosted on G2.com.

Iterable support has helped me solve many problems in a time crunch on multiple occasions. They are always so quick to respond and so thorough in their responses. As someone who hasn't used many tools like this - I have been able to learn and grow with their support team! Review collected by and hosted on G2.com.

I think the new design update in both campaigns and journeys is a little less user friendly than the rest of Iterable. The added buttons and save processes have added a bit more time on our side. Review collected by and hosted on G2.com.

Iterable is so easy to use for all of our company's needs. We use it every day for emails that we send out 5-7 times a week to various groups. When I first started, I found Iterable Academy super helpful to understand how to use the platform and implement different ideas into our emails. Review collected by and hosted on G2.com.

There are some kinds of features missing that I think could elevate the platform more, things like countdown timers and animated features that are eye catching in some popular emails that I receive from other businesses. Review collected by and hosted on G2.com.