# Best Mobile Marketing Software *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)* Using mobile marketing software, companies can plan, implement, and control diverse marketing campaigns that target smartphones, tablets, and other mobile devices within mobile web browsers, mobile applications, or mobile advertising. Retail stores, restaurants, airlines, and entertainment providers regularly use these platforms to engage mobile users with promotions, coupons, and surveys. Mobile marketing software can often collect a mobile user’s data, including web history and location, and use it to execute custom and timely interactions with existing and potential customers. This can lead to a quick turnaround in creating sales or gaining subscribers, as customers can take immediate action on their mobile device. Marketing teams can use these software solutions in conjunction with [email marketing software](https://www.g2.com/categories/email-marketing) and [proactive notification software](https://www.g2.com/categories/proactive-notification) to maximize their visibility during marketing campaigns. To qualify for inclusion in the Mobile Marketing category, a product must: - Enable the user to reach consumers through their mobile devices - Reach users through web browsers, push notifications, and in-app or in-game ads - Provide templates or design platforms for mobile ad campaigns - Track interaction data related to each advertisement - Be compatible with or offer proximity analytics software that helps target ads ## Top Mobile Marketing Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Insider One](https://www.g2.com/products/insider-one/reviews) | 4.8/5.0 (1,357 reviews) | AI-driven cross-channel personalization across web, mobile, and messaging | "[The Best Lifecycle Marketing Platform!!!](https://www.g2.com/survey_responses/insider-one-review-8389444)" | | 2 | [Braze](https://www.g2.com/products/braze/reviews) | 4.5/5.0 (1,661 reviews) | Cross-channel customer engagement with real-time personalization | "[Engage your users with an higher level AI-native orchestration tool](https://www.g2.com/survey_responses/braze-review-5272290)" | | 3 | [Attentive](https://www.g2.com/products/attentive/reviews) | 4.5/5.0 (1,377 reviews) | AI marketing platform for SMS-first ecommerce engagement | "[User-Friendly with Exceptional Support](https://www.g2.com/survey_responses/attentive-review-10981103)" | | 4 | [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) | 4.5/5.0 (756 reviews) | Mobile attribution and measurement across paid acquisition | "[All Attribution Data in One Place with Reliable Integrations and Strong Fraud Detection](https://www.g2.com/survey_responses/appsflyer-review-12950315)" | | 5 | [Textedly](https://www.g2.com/products/textedly/reviews) | 4.6/5.0 (1,352 reviews) | Cloud-based SMS and MMS marketing for non-technical teams | "[Excellent Customer Service](https://www.g2.com/survey_responses/textedly-review-12994433)" | | 6 | [CleverTap](https://www.g2.com/products/clevertap/reviews) | 4.6/5.0 (642 reviews) | All-in-one mobile engagement with retention and lifecycle automation | "[CleverTap’s Predictive Capabilities Makes Engagement More Contextual and Effective](https://www.g2.com/survey_responses/clevertap-review-12952708)" | | 7 | [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) | 4.4/5.0 (170 reviews) | Self-service DSP for omnichannel programmatic advertising | "[More Control and Real-Time Campaign Adjustments with The Trade Desk](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)" | | 8 | [Iterable](https://www.g2.com/products/iterable/reviews) | 4.4/5.0 (814 reviews) | AI customer engagement for enterprise lifecycle marketing | "[Iterable: The Intuitive Platform That Makes Data Actionable](https://www.g2.com/survey_responses/iterable-review-12383489)" | | 9 | [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) | 4.0/5.0 (4,378 reviews) | — | "[Powerful, Data-Driven Marketing Automation for Enterprise Teams](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12434861)" | | 10 | [Customer.io](https://www.g2.com/products/customer-io/reviews) | 4.4/5.0 (823 reviews) | — | "[Easy, Powerful Automation for Personalized Messaging and User Journeys](https://www.g2.com/survey_responses/customer-io-review-12803161)" | ## How Many Mobile Marketing Software Products Does G2 Track? **Total Products under this Category:** 202 ### Category Stats (Jun 2026) - **Average Rating**: 4.41/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Alterian Real-Time CX Platform (+2.33%) - Among all products in this category, Alterian Real-Time CX Platform recorded the largest rating increase compared to last month *Last updated: June 18, 2026* ## How Does G2 Rank Mobile Marketing Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 34,400+ Authentic Reviews - 202+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Mobile Marketing Software Is Best for Your Use Case? - **Leader:** [Insider One](https://www.g2.com/products/insider-one/reviews) - **Highest Performer:** [Evam](https://www.g2.com/products/evam/reviews) - **Easiest to Use:** [Insider One](https://www.g2.com/products/insider-one/reviews) - **Top Trending:** [Customer.io](https://www.g2.com/products/customer-io/reviews) - **Best Free Software:** [Braze](https://www.g2.com/products/braze/reviews) --- **Sponsored** ### TextUs TextUs is a performance SMS engagement platform specifically designed to assist marketers, sales professionals, and recruiters in enhancing communication and driving conversions. This innovative solution enables users to connect more effectively with prospects, customers, and candidates, ultimately leading to improved conversion rates and pipeline generation. By streamlining the communication process, TextUs helps organizations maximize their outreach efforts and achieve their revenue objectives. The platform serves a diverse audience, including recruitment agencies, corporate HR departments, and sales and marketing teams across various sectors. Marketers can leverage TextUs to send targeted campaigns, conduct A/B testing on messaging, and incorporate additional outreach channels into their outbound strategies. Sales professionals benefit from the platform by maintaining consistent communication with prospects, ensuring they remain engaged throughout the sales cycle. Recruiters can utilize TextUs to interact with potential candidates in real-time, facilitating quicker responses and fostering stronger relationships. This versatility makes TextUs an essential tool for anyone aiming to enhance their engagement strategies. TextUs offers several key features that distinguish it from other communication tools. A standout capability is its ability to send and receive text messages at scale, allowing users to reach multiple prospects and candidates simultaneously. This feature not only saves time but also increases the likelihood of receiving timely responses. Additionally, TextUs integrates seamlessly with existing customer relationship management (CRM) software and applicant tracking systems (ATS), enabling users to manage their communications within a familiar environment, thus enhancing workflow efficiency. Another significant advantage of TextUs is its analytics and reporting functionality. Users can track engagement metrics, such as response rates and message open rates, providing valuable insights into the effectiveness of their communication strategies. This data-driven approach allows organizations to refine their outreach efforts, ensuring they are targeting the right audience with the right message. Furthermore, the platform's user-friendly interface makes it accessible for individuals with varying levels of technical expertise, ensuring that teams can adopt it quickly and efficiently without a steep learning curve. TextUs stands out in the SMS marketing and engagement platform category by offering a comprehensive solution tailored to the needs of marketing, sales, and recruiting professionals. Its focus on effective communication, integration capabilities, and robust analytics empowers users to enhance their engagement strategies, ultimately driving better outcomes for their organizations. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=71&secure%5Bdisplayable_resource_id%5D=71&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=71&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=61377&secure%5Bresource_id%5D=71&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmobile-marketing&secure%5Btoken%5D=f9d14cb30dbd5eb68132f55b75e7d8edf9c2bf9f40920a9310a6a0c4cf9c5a98&secure%5Burl%5D=https%3A%2F%2Ftextus.com%2Fplatform%2F&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Mobile Marketing Software Products in 2026? ### 1. [Insider One](https://www.g2.com/products/insider-one/reviews) Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience, proven in fifteen industries and more than 30 countries for more than a decade, to help teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement. Trusted by 2,000+ customers, including some of the world’s most loved brands like Samsung, L’Oréal, Unilever, Allianz, ING Group, Toyota, Singapore Airlines, and GAP, to accelerate growth, build customer love, and become a market leader. Loved by customers, recognized by analysts, Insider One is the only vendor recognized as the #1 leader in all the capabilities marketing and customer engagement teams need, including AI, Customer Data Management, Cross-Channel Journey Orchestration, and Personalization, offering brands unrivaled product excellence within a single consolidated platform. Accolades include: Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025 2025 Leader in the Gartner Magic Quadrant for Personalization Engines #1 Customer Choice: 2025 Gartner Voice of the Customer for Personalization Engines Leader in the Forrester Wave for Experience Optimization Platforms, Q4 2024 The Gartner Customers’ Choice for Multichannel Marketing Hubs in 2025 The #1 G2 Leader in 11 categories, including CDP, Personalization Engines, Mobile Marketing, Customer Journey Analytics, SMS Marketing, WhatsApp Marketing, eCommerce Search, and eCommerce Personalization, with a perfect 100/100 user satisfaction score. Today, Insider One is powered by 1,500+ team members representing 50+ nationalities across 30+ offices. The company is woman-founded and predominantly women-owned, with 70% of senior executive roles, including the CEO, CMO, CHRO, and CFO, held by women. Through initiatives such as 100 Cities, 100 Projects, Young Engineers Club, SheCodes, and SheLeads, Insider One continues to expand its positive impact across global communities, driving opportunities, inclusion, education, and equity for this and future generations." **Average Rating:** 4.8/5.0 **Total Reviews:** 1,357 **How Do G2 Users Rate Insider One?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) - **Optimization:** 9.6/10 (Category avg: 8.4/10) - **Integrations - Mobile Marketing:** 9.4/10 (Category avg: 8.6/10) - **Campaign Analysis:** 9.4/10 (Category avg: 8.4/10) **Who Is the Company Behind Insider One?** - **Seller:** [Insider One](https://www.g2.com/sellers/insider-one) - **Company Website:** https://useinsider.com - **Year Founded:** 2012 - **HQ Location:** Global - **Twitter:** @insiderone (1 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/insiderone/ (1,530 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Digital Marketing Specialist, Marketing Manager - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 46% Mid-Market, 28% Small-Business #### What Are Insider One's Pros and Cons? **Pros:** - Ease of Use (222 reviews) - Customer Engagement (205 reviews) - Personalization (181 reviews) - Engagement (169 reviews) - Customer Support (162 reviews) **Cons:** - Learning Curve (81 reviews) - Difficult Learning (38 reviews) - Time-Consuming (37 reviews) - High Learning Curve (31 reviews) - Integration Issues (29 reviews) ### What Do G2 Reviewers Say About Insider One? *AI-generated summary from verified user reviews* **Pros:** - Users find Insider One to be **easy to use** , thanks to its predefined templates and automated features that enhance engagement. - Users value Insider One's **customer engagement capabilities** for delivering personalized, timely communications across multiple channels. - Users value the **personalization capabilities** of Insider One, enhancing engagement and driving conversions effectively. - Users value the **high engagement capabilities** of Insider One, enhancing customer interactions through tailored recommendations and messaging. - Users are thrilled with the **proactive support** from the Customer Success team, enhancing their experience and strategies. **Cons:** - Users find the **learning curve steep** due to numerous features, but ongoing use becomes easier after initial setup. - Users face a **difficult learning** curve, finding the platform's broad features and onboarding process overwhelming at times. - Users find the **time-consuming setup** for campaigns and surveys frustrating, affecting their overall experience with Insider One. - Users experience a **high learning curve** with Insider One, making initial setup and navigation challenging before achieving ease of use. - Users face **integration issues** with Insider One, finding the process tedious and documentation often lacking details. #### What Are Recent G2 Reviews of Insider One? **"[The Best Lifecycle Marketing Platform!!!](https://www.g2.com/survey_responses/insider-one-review-8389444)"** **Rating:** 5.0/5.0 stars *— Maria F.* [Read full review](https://www.g2.com/survey_responses/insider-one-review-8389444) --- **"[Scalable Personalization for Shopify Growth](https://www.g2.com/survey_responses/insider-one-review-12441532)"** **Rating:** 5.0/5.0 stars *— Efe G.* [Read full review](https://www.g2.com/survey_responses/insider-one-review-12441532) --- #### What Are G2 Users Discussing About Insider One? - [Do you recommend connecting Insider with Yotpo?](https://www.g2.com/discussions/do-you-recommend-connecting-insider-with-yotpo) - 1 comment - [Can we decide which campaigns need to be prioritized more when users are eligible for multiple journeys and can receive multiple messages?](https://www.g2.com/discussions/can-we-decide-which-campaigns-need-to-be-prioritized-more-when-users-are-eligible-for-multiple-journeys-and-can-receive-multiple-messages) - 1 comment - [Does Insider offer predictive segments to target users?](https://www.g2.com/discussions/does-insider-offer-predictive-segments-to-target-users) - 1 comment - [Is it possible to send personalized product recommendations on web push?](https://www.g2.com/discussions/is-it-possible-to-send-personalized-product-recommendations-on-web-push) - 1 comment - [How can Insider help personalize experiences while respecting customers’ privacy?](https://www.g2.com/discussions/how-can-insider-help-personalize-experiences-while-respecting-customers-privacy) - 1 comment ### 2. [Braze](https://www.g2.com/products/braze/reviews) Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. Braze has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,661 **How Do G2 Users Rate Braze?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) - **Optimization:** 8.3/10 (Category avg: 8.4/10) - **Integrations - Mobile Marketing:** 8.2/10 (Category avg: 8.6/10) - **Campaign Analysis:** 7.7/10 (Category avg: 8.4/10) **Who Is the Company Behind Braze?** - **Seller:** [Braze](https://www.g2.com/sellers/braze) - **Company Website:** https://www.braze.com - **Year Founded:** 2011 - **HQ Location:** New York - **Twitter:** @Braze (16,323 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/792882/ (2,297 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CRM Manager, Marketing Manager - **Top Industries:** Financial Services, Marketing and Advertising - **Company Size:** 54% Mid-Market, 27% Enterprise #### What Are Braze's Pros and Cons? **Pros:** - Ease of Use (385 reviews) - Intuitive (189 reviews) - Automation (151 reviews) - Customer Support (151 reviews) - Features (151 reviews) **Cons:** - Learning Curve (159 reviews) - Missing Features (149 reviews) - Limitations (102 reviews) - Limited Features (93 reviews) - Steep Learning Curve (86 reviews) ### What Do G2 Reviewers Say About Braze? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Braze, finding it intuitive and scalable for their diverse needs. - Users appreciate Braze's **intuitive interface** , which simplifies creating personalized messaging and enhances campaign effectiveness. - Users appreciate the **automation capabilities** of Braze, enabling seamless multichannel workflows and personalized messaging with ease. - Users praise the **responsive customer support** of Braze, highlighting its ease of use and effective assistance. - Users appreciate Braze's **multichannel management** , enjoying its user-friendly design and powerful personalization features for effective campaigns. **Cons:** - Users find the **steep learning curve** of Braze challenging, often requiring additional guidance to navigate effectively. - Users feel that the **missing features** limit engagement, particularly regarding mobile app solutions and email customization. - Users find the **reporting and pricing complexity** of Braze challenging for simple survey use cases. - Users find the **limited analytics features** of Braze to hinder effective performance tracking and personalization. - Users face a **steep learning curve** when starting with Braze, as mastering advanced features takes time and patience. #### What Are Recent G2 Reviews of Braze? **"[Engage your users with an higher level AI-native orchestration tool](https://www.g2.com/survey_responses/braze-review-5272290)"** **Rating:** 4.5/5.0 stars *— Federico M.* [Read full review](https://www.g2.com/survey_responses/braze-review-5272290) --- **"[Smooth sailing](https://www.g2.com/survey_responses/braze-review-8154150)"** **Rating:** 5.0/5.0 stars *— Ákos V.* [Read full review](https://www.g2.com/survey_responses/braze-review-8154150) --- ### 3. [Attentive](https://www.g2.com/products/attentive/reviews) Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer's purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, and Dickey’s Barbeque Pit, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love. To learn more about Attentive or to request a demo, visit www.attentive.com. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,377 **How Do G2 Users Rate Attentive?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Optimization:** 8.7/10 (Category avg: 8.4/10) - **Integrations - Mobile Marketing:** 8.2/10 (Category avg: 8.6/10) - **Campaign Analysis:** 8.5/10 (Category avg: 8.4/10) **Who Is the Company Behind Attentive?** - **Seller:** [Attentive](https://www.g2.com/sellers/attentive) - **Company Website:** https://attentive.com - **Year Founded:** 2016 - **HQ Location:** New York, New York, United States - **Twitter:** @attentivehq (9,682 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/27249903/ (1,508 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Marketing Director - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 55% Small-Business, 33% Mid-Market #### What Are Attentive's Pros and Cons? **Pros:** - Ease of Use (429 reviews) - Customer Support (348 reviews) - Helpful (311 reviews) - User-Friendly (185 reviews) - Easy Setup (169 reviews) **Cons:** - Expensive (106 reviews) - Missing Features (100 reviews) - Reporting Issues (99 reviews) - Limited Features (82 reviews) - Integration Issues (74 reviews) ### What Do G2 Reviewers Say About Attentive? *AI-generated summary from verified user reviews* **Pros:** - Users love the **ease of use** of Attentive, finding it intuitive and straightforward for managing SMS campaigns. - Users rave about the **outstanding customer support** , highlighting quick responses and friendly, knowledgeable assistance. - Users find Attentive's **excellent customer support** and intuitive UX essential for successful campaign management. - Users appreciate the **user-friendly interface** of Attentive, which simplifies marketing tasks for teams of all sizes. - Users find the **easy initial setup** of Attentive beneficial for seamless campaign management and enhanced customer experience. **Cons:** - Users find the **pricing to be quite high** , impacting overall satisfaction despite the decent ROI and new features. - Users express frustration over **missing features** like integration and creativity tools, hindering overall email campaign efficiency. - Users find **reporting issues** with Attentive, especially in tracking attribution and matching external analytics sources. - Users desire **more advanced features** in Attentive, like integration with Klaviyo and better segmentation options. - Users face **integration challenges** with Attentive, finding the setup process and platform connections cumbersome. #### What Are Recent G2 Reviews of Attentive? **"[Powerful AI Tools with Room for UI Improvement](https://www.g2.com/survey_responses/attentive-review-11448934)"** **Rating:** 4.0/5.0 stars *— Connor C.* [Read full review](https://www.g2.com/survey_responses/attentive-review-11448934) --- **"[User-Friendly with Exceptional Support](https://www.g2.com/survey_responses/attentive-review-10981103)"** **Rating:** 4.0/5.0 stars *— Becca A.* [Read full review](https://www.g2.com/survey_responses/attentive-review-10981103) --- ### 4. [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) AppsFlyer is the Modern Marketing Cloud that helps businesses transform complex data into clarity and growth. A foundation for unified, measurable, autonomous marketing, AppsFlyer breaks down silos across measurement, deep linking, data collaboration, and autonomous AI workflows. For more than a decade, AppsFlyer has been the leader in mobile attribution, trusted by over 15,000 businesses worldwide. To learn more, visit www.appsflyer.com. **Average Rating:** 4.5/5.0 **Total Reviews:** 756 **How Do G2 Users Rate AppsFlyer?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10) - **Optimization:** 8.6/10 (Category avg: 8.4/10) - **Integrations - Mobile Marketing:** 8.8/10 (Category avg: 8.6/10) - **Campaign Analysis:** 8.9/10 (Category avg: 8.4/10) **Who Is the Company Behind AppsFlyer?** - **Seller:** [AppsFlyer](https://www.g2.com/sellers/appsflyer) - **Company Website:** https://www.appsflyer.com - **Year Founded:** 2011 - **HQ Location:** San Francisco, CA - **Twitter:** @AppsFlyer (12,781 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2233984/ (1,537 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Product Manager, Marketing Manager - **Top Industries:** Marketing and Advertising, Financial Services - **Company Size:** 42% Mid-Market, 31% Small-Business #### What Are AppsFlyer's Pros and Cons? **Pros:** - Analytics (25 reviews) - Features (24 reviews) - Ease of Use (21 reviews) - Insights (21 reviews) - Attribution (15 reviews) **Cons:** - Expensive (16 reviews) - Data Inaccuracy (11 reviews) - Pricing Issues (9 reviews) - Data Management Issues (7 reviews) - Expensive Pricing (7 reviews) ### What Do G2 Reviewers Say About AppsFlyer? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **comprehensive analytics** of AppsFlyer, enabling precise tracking and insightful data for growth. - Users appreciate the **comprehensive capabilities** of AppsFlyer, enhancing measurement, audience creation, and campaign performance analysis. - Users value the **ease of use** in AppsFlyer, appreciating its clean interface and insightful dashboards for campaign performance. - Users value the **accurate and dependable insights** from AppsFlyer, enhancing their decision-making processes significantly. - Users appreciate the **accurate cross-channel attribution** of AppsFlyer, enhancing decision-making and boosting ROI measurement. **Cons:** - Users find the **pricing of AppsFlyer too high** , making it hard to justify choosing the platform over competitors. - Users report **data inaccuracy** with AppsFlyer, experiencing inflated metrics and unreliable tracking that undermines trust. - Users find the **pricing issues** with AppsFlyer to be high, particularly burdensome for smaller teams and startups. - Users are frustrated with **data management issues** , including inaccuracies and limited download capabilities that undermine trust. - Users criticize AppsFlyer for its **expensive pricing** , making it less accessible for startups and smaller teams. #### What Are Recent G2 Reviews of AppsFlyer? **"[Powerful Attribution and In-Depth Analytics for Advanced Measurement](https://www.g2.com/survey_responses/appsflyer-review-12953940)"** **Rating:** 4.5/5.0 stars *— Наталья .* [Read full review](https://www.g2.com/survey_responses/appsflyer-review-12953940) --- **"[All Attribution Data in One Place with Reliable Integrations and Strong Fraud Detection](https://www.g2.com/survey_responses/appsflyer-review-12950315)"** **Rating:** 4.5/5.0 stars *— Екатерина .* [Read full review](https://www.g2.com/survey_responses/appsflyer-review-12950315) --- #### What Are G2 Users Discussing About AppsFlyer? - [What is AppsFlyer used for?](https://www.g2.com/discussions/appsflyer-what-is-appsflyer-used-for) - 1 upvote - [What does AppsFlyer do?](https://www.g2.com/discussions/what-does-appsflyer-do) - [What is AppsFlyer OneLink?](https://www.g2.com/discussions/what-is-appsflyer-onelink) - [How much does AppsFlyer cost?](https://www.g2.com/discussions/how-much-does-appsflyer-cost) - 2 comments - [What is AppsFlyer used for?](https://www.g2.com/discussions/what-is-appsflyer-used-for) - 3 comments, 1 upvote ### 5. [Textedly](https://www.g2.com/products/textedly/reviews) Textedly is the premier, industry-leading AI-Powered SMS marketing and communications platform that empowers organizations to seamlessly connect with their audiences through the power of SMS text, MMS messaging, and next-generation AI. As a comprehensive messaging software solution, Textedly helps marketing, customer support, and sales teams across SMBs and global enterprises deliver highly personalized campaigns, timely notifications, and automated two-way interactions. By combining advanced AI voice and messaging agents with robust campaign creation and contact management, Textedly serves as the ultimate all-in-one command center for customer engagement. Key Features and Benefits: • Powerful AI Voice & Messaging Agents: Elevate your communications with intelligent, conversational AI. Deploy autonomous text and voice agents to handle 24/7 customer support, answer FAQs, qualify leads, and drive engagement at scale without human intervention. • Bulk SMS & MMS Messaging: Send high-volume text (400,000) and rich multimedia messages with customizable sender IDs, ensuring your brand stands out and delivers personalized content instantly. • Two-Way Messaging Inbox: Centralize replies and team conversations in a shared, real-time inbox for seamless, high-touch customer engagement. • Automated Scheduling & Drip Campaigns: Build sophisticated message workflows. Create one-time, recurring, or complex drip sequences with precise delivery windows optimized for your audience’s time zones. • Contact Segmentation & List Management: Build dynamic, highly targeted lists based on custom fields, tags, and import sources to ensure the right message always reaches the right user. • Signal AI Contact Enrichment: Unlock unparalleled audience intelligence with Signal AI. Instantly enrich your contact profiles when available, by retrieving first and last names, email addresses allowing you to hyper-personalize your outreach and connect with your audience on a deeper level. Additional Value Points: • Integrated Payment Processing: Turn conversations into conversions. Securely collect payments with your own credit card merchant account, and send mobile checkout links directly within SMS threads to drastically streamline transactions. • Reputation Management & Google Reviews: Accelerate your brand's growth with built-in tools designed to automatically request, manage, and optimize your online reviews. • Template Library & Personalization Tokens: Launch campaigns faster using a library of pre-built templates and dynamic smart fields (e.g., {{FirstName}}) to maximize message relevance and conversion rates. Why Choose Textedly? By unifying scalable bulk messaging, intelligent AI voice and text agents, automated drip campaigns, and seamless payment processing, Textedly goes far beyond traditional text marketing. We provide a state-of-the-art, feature-rich ecosystem for organizations that demand innovative, effective, and automated communication with their audiences. **Average Rating:** 4.6/5.0 **Total Reviews:** 1,352 **How Do G2 Users Rate Textedly?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10) - **Optimization:** 8.5/10 (Category avg: 8.4/10) - **Integrations - Mobile Marketing:** 8.3/10 (Category avg: 8.6/10) - **Campaign Analysis:** 8.1/10 (Category avg: 8.4/10) **Who Is the Company Behind Textedly?** - **Seller:** [Textedly](https://www.g2.com/sellers/textedly) - **Company Website:** https://www.textedly.com/ - **Year Founded:** 2015 - **HQ Location:** Los Angeles, CA - **Twitter:** @textedly_ (400 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/18029956/ (15 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, CEO - **Top Industries:** Non-Profit Organization Management, Real Estate - **Company Size:** 66% Small-Business, 28% Mid-Market #### What Are Textedly's Pros and Cons? **Pros:** - Customer Support (336 reviews) - Ease of Use (323 reviews) - Helpful (257 reviews) - Communication (141 reviews) - Text Messaging (134 reviews) **Cons:** - Expensive (93 reviews) - Missing Features (79 reviews) - SMS Issues (58 reviews) - Learning Curve (57 reviews) - Limited Texting Features (52 reviews) ### What Do G2 Reviewers Say About Textedly? *AI-generated summary from verified user reviews* **Pros:** - Users commend Textedly's **exceptional customer support** , noting quick responses and effective assistance for all inquiries. - Users find **Textedly's ease of use** exceptional, appreciating its intuitive interface and quick setup for mass campaigns. - Users appreciate the **helpful customer support** of Textedly, ensuring quick responses and effective solutions for any issues. - Users love the **easy communication** through Textedly, praising its efficient scheduling and high engagement rates. - Users love the **time-saving text messaging** feature of Textedly, making patient communication quick and efficient. **Cons:** - Users feel that the service is **expensive** , with pricing higher than competitors and added costs for basic features. - Users desire a **lack of essential features** such as built-in list management and better response tracking in Textedly. - Users frequently face **SMS issues** with Textedly, including delivery failures, character limits, and unused message expiration. - Users find the **learning curve steep** , requiring extensive information and steps to get Textedly set up effectively. - Users find the **limited texting features** restrictive, affecting communication and message efficiency for various needs. #### What Are Recent G2 Reviews of Textedly? **"[Excellent Customer Service](https://www.g2.com/survey_responses/textedly-review-12994433)"** **Rating:** 5.0/5.0 stars *— Verified User in Non-Profit Organization Management* [Read full review](https://www.g2.com/survey_responses/textedly-review-12994433) --- **"[Professional Support, Fast Approvals, and an Easy-to-Use UI](https://www.g2.com/survey_responses/textedly-review-12738037)"** **Rating:** 4.5/5.0 stars *— Youssef H.* [Read full review](https://www.g2.com/survey_responses/textedly-review-12738037) --- #### What Are G2 Users Discussing About Textedly? - [What is Textedly used for?](https://www.g2.com/discussions/what-is-textedly-used-for) - 1 comment - [What are the features of SMS?](https://www.g2.com/discussions/textedly-what-are-the-features-of-sms) - [How much does Textedly cost?](https://www.g2.com/discussions/how-much-does-textedly-cost) - 2 comments - [How do you use Textedly?](https://www.g2.com/discussions/how-do-you-use-textedly) - 3 comments - [What is Textedly?](https://www.g2.com/discussions/what-is-textedly) - 2 comments ### 6. [CleverTap](https://www.g2.com/products/clevertap/reviews) CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement. CleverTap's CleverAI™ Decisioning Engine and Agentic Universe is designed to maximize ROI. It enables true individualization — where every customer is a segment of one. A suite of intelligent, purpose-built AI agents works seamlessly in the background, optimizing every interaction across message, content, channel, and timing, so teams can stay focused on outcomes. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale. CleverTap is trusted by 2000 customers, including TiltingPoint, Gamebasics, Big Fish, MobilityWare, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco. Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta. For more information, visit clevertap.com or follow us on: LinkedIn: https://www.linkedin.com/company/clevertap/ Twitter: https://twitter.com/CleverTap **Average Rating:** 4.6/5.0 **Total Reviews:** 642 **How Do G2 Users Rate CleverTap?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10) - **Optimization:** 8.8/10 (Category avg: 8.4/10) - **Integrations - Mobile Marketing:** 8.8/10 (Category avg: 8.6/10) - **Campaign Analysis:** 8.9/10 (Category avg: 8.4/10) **Who Is the Company Behind CleverTap?** - **Seller:** [CleverTap](https://www.g2.com/sellers/clevertap) - **Company Website:** https://clevertap.com/ - **Year Founded:** 2013 - **HQ Location:** Mountain View, California - **Twitter:** @CleverTap (21,633 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/6611801/ (664 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Product Manager, Marketing Manager - **Top Industries:** Financial Services, Information Technology and Services - **Company Size:** 53% Mid-Market, 28% Small-Business #### What Are CleverTap's Pros and Cons? **Pros:** - Analytics (45 reviews) - Customer Support (45 reviews) - Ease of Use (38 reviews) - Personalization (35 reviews) - Automation (34 reviews) **Cons:** - Learning Curve (29 reviews) - Missing Features (16 reviews) - Not Intuitive (14 reviews) - Expensive (13 reviews) - Complex Features (12 reviews) ### What Do G2 Reviewers Say About CleverTap? *AI-generated summary from verified user reviews* **Pros:** - Users value the **intuitive analytics** of CleverTap, providing clear insights for effective campaign performance tracking. - Users appreciate the **responsive customer support** of CleverTap, making it easy to clear doubts and enhance their experience. - Users admire the **ease of use** of CleverTap, enabling seamless integration and simplified analytics without needing assistance. - Users value CleverTap for its **effective personalization** , enhancing engagement through tailored marketing automation and insightful analytics. - Users value the **advanced automation capabilities** of CleverTap, enhancing customer engagement and retention strategies effectively. **Cons:** - Users find the **learning curve steep** , making it challenging for new users to navigate advanced features effectively. - Users find the **missing features** in CleverTap limit functionality, making tasks more complex and less user-friendly. - Users struggle with a **not intuitive interface** , facing a steep learning curve and complex setup challenges. - Users find CleverTap's pricing **too expensive** , making it a barrier for potential customers and new users. - Users find the **interface and features complex** , posing challenges for new users and hindering effective usage. #### What Are Recent G2 Reviews of CleverTap? **"[CleverTap’s Predictive Capabilities Makes Engagement More Contextual and Effective](https://www.g2.com/survey_responses/clevertap-review-12952708)"** **Rating:** 4.0/5.0 stars *— Syed A.* [Read full review](https://www.g2.com/survey_responses/clevertap-review-12952708) --- **"[Multichannel Engagement & Powerful Journeys and Segmentation with Agentic AI](https://www.g2.com/survey_responses/clevertap-review-12504629)"** **Rating:** 5.0/5.0 stars *— Priyanka R.* [Read full review](https://www.g2.com/survey_responses/clevertap-review-12504629) --- ### 7. [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology. **Average Rating:** 4.4/5.0 **Total Reviews:** 170 **How Do G2 Users Rate The Trade Desk?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Optimization:** 8.9/10 (Category avg: 8.4/10) - **Integrations - Mobile Marketing:** 9.1/10 (Category avg: 8.6/10) - **Campaign Analysis:** 8.9/10 (Category avg: 8.4/10) **Who Is the Company Behind The Trade Desk?** - **Seller:** [The Trade Desk](https://www.g2.com/sellers/the-trade-desk) - **Company Website:** https://www.thetradedesk.com - **Year Founded:** 2009 - **HQ Location:** Ventura, CA - **Twitter:** @TheTradeDesk (20,680 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/892001/ (4,738 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 47% Mid-Market, 32% Small-Business #### What Are The Trade Desk's Pros and Cons? **Pros:** - Features (31 reviews) - Ease of Use (27 reviews) - Audience Targeting (25 reviews) - Targeting (23 reviews) - Campaign Management (21 reviews) **Cons:** - Learning Curve (20 reviews) - Expensive (13 reviews) - Complexity (12 reviews) - Complex Setup (10 reviews) - Difficult Setup (10 reviews) ### What Do G2 Reviewers Say About The Trade Desk? *AI-generated summary from verified user reviews* **Pros:** - Users value the **advanced targeting options** and transparency of The Trade Desk, enhancing campaign effectiveness and performance insights. - Users love The Trade Desk for its **ease of use** , enabling quick campaign setups and efficient media buying. - Users value The Trade Desk's **advanced audience targeting** , enabling unique and complex segmentation for effective campaign performance. - Users appreciate the **advanced targeting options** of The Trade Desk, enabling effective and diverse campaign strategies. - Users appreciate the **user-friendly campaign management** of The Trade Desk, enabling efficient ad optimization and real-time performance tracking. **Cons:** - Users find the **steep learning curve** of The Trade Desk challenging, especially for newcomers to programmatic advertising. - Users highlight the **expensive minimum spend** as a barrier for smaller campaigns and a disadvantage for new users. - Users find the **steep learning curve** of The Trade Desk challenging, particularly for newcomers navigating its advanced features. - Users find the **complex setup** and steep learning curve of The Trade Desk challenging for smaller campaigns and new team members. - Users find the **difficult setup** of The Trade Desk challenging, often requiring training for effective platform use. #### What Are Recent G2 Reviews of The Trade Desk? **"[More Control and Real-Time Campaign Adjustments with The Trade Desk](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)"** **Rating:** 4.5/5.0 stars *— Nijat I.* [Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12754603) --- **"[Kokai’s AI Optimization and Intuitive UI Make The Trade Desk a Top DSP](https://www.g2.com/survey_responses/the-trade-desk-review-12893667)"** **Rating:** 4.0/5.0 stars *— sai v.* [Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12893667) --- #### What Are G2 Users Discussing About The Trade Desk? - [What is The Trade Desk business model?](https://www.g2.com/discussions/what-is-the-trade-desk-business-model) - [Does The Trade Desk use AI?](https://www.g2.com/discussions/does-the-trade-desk-use-ai) - [How is trade desk different from Google?](https://www.g2.com/discussions/how-is-trade-desk-different-from-google) - [What does The Trade Desk do?](https://www.g2.com/discussions/what-does-the-trade-desk-do) ### 8. [Iterable](https://www.g2.com/products/iterable/reviews) Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands like Priceline, Fabletics, Blockchain, and Box. It transforms data into action, powering intelligent, personalized experiences across every channel to drive measurable growth. Iterable gives teams the speed to move, the governance to stay in control, and the flexibility to continuously optimize performance at scale. With Iterable, customer engagement isn’t just a tactic—it’s a growth engine. Learn more at www.iterable.com. **Average Rating:** 4.4/5.0 **Total Reviews:** 814 **How Do G2 Users Rate Iterable?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Optimization:** 8.2/10 (Category avg: 8.4/10) - **Integrations - Mobile Marketing:** 7.8/10 (Category avg: 8.6/10) - **Campaign Analysis:** 7.7/10 (Category avg: 8.4/10) **Who Is the Company Behind Iterable?** - **Seller:** [Iterable](https://www.g2.com/sellers/iterable) - **Company Website:** https://www.iterable.com - **Year Founded:** 2013 - **HQ Location:** San Francisco, CA - **Twitter:** @Iterable (2,603 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3119164/ (858 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Email Marketing Manager, Lifecycle Marketing Manager - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 54% Mid-Market, 26% Small-Business #### What Are Iterable's Pros and Cons? **Pros:** - Ease of Use (185 reviews) - Customer Support (120 reviews) - Intuitive (110 reviews) - Helpful (104 reviews) - Automation (78 reviews) **Cons:** - Missing Features (92 reviews) - Learning Curve (79 reviews) - Limited Features (47 reviews) - Reporting Issues (45 reviews) - Limitations (44 reviews) ### What Do G2 Reviewers Say About Iterable? *AI-generated summary from verified user reviews* **Pros:** - Users find Iterable to be **super user-friendly** , making it easy to learn and manage campaigns efficiently. - Users rave about the **exceptional customer support** at Iterable, highlighting the team's responsiveness and expertise. - Users highlight Iterable's **intuitive interface** , appreciating its ease of navigation and seamless integration for enhanced user experience. - Users emphasize the **outstanding support** from Iterable, appreciating their knowledge and willingness to assist throughout onboarding. - Users benefit greatly from Iterable's **automation capabilities** , streamlining marketing communications and enhancing overall efficiency and effectiveness. **Cons:** - Users find that **missing features** in Iterable hinder functionality, complicating tracking and limiting ease of use. - Users find the **steep learning curve** frustrating, with unclear documentation and complex features slowing down their onboarding process. - Users note **limited features** in Iterable that hinder template creation and overall efficiency, affecting workflow negatively. - Users express frustration with **inconsistent reporting issues** , impacting trust in conversion tracking and overall campaign optimization. - Users face **limitations in functionality** with Iterable, such as inability to delete fields and lack of app accessibility. #### What Are Recent G2 Reviews of Iterable? **"[Iterable: The Intuitive Platform That Makes Data Actionable](https://www.g2.com/survey_responses/iterable-review-12383489)"** **Rating:** 4.5/5.0 stars *— Jake B.* [Read full review](https://www.g2.com/survey_responses/iterable-review-12383489) --- **"[Iterable scales with your growth and unifies B2B and B2C journeys](https://www.g2.com/survey_responses/iterable-review-12943549)"** **Rating:** 5.0/5.0 stars *— Daniel A.* [Read full review](https://www.g2.com/survey_responses/iterable-review-12943549) --- #### What Are G2 Users Discussing About Iterable? - [Is iterable a CRM?](https://www.g2.com/discussions/is-iterable-a-crm) - [What is iterable in Java?](https://www.g2.com/discussions/what-is-iterable-in-java) - 1 comment - [How much does iterable cost?](https://www.g2.com/discussions/how-much-does-iterable-cost) - 1 comment - [What is Iterable?](https://www.g2.com/discussions/what-is-iterable) - 2 comments ### 9. [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) Agentforce Marketing is Salesforce’s marketing solution for the Agentic Enterprise. AI agents help marketers plan, create, optimize, and orchestrate adaptive customer experiences across every channel and interaction. Built on the world’s #1 CDP, Agentforce Marketing connects data, AI, automation, and engagement into one deeply unified platform for B2B and B2C marketing. Agentforce Marketing is part of Marketing Cloud. It’s the next evolution of marketing orchestration where humans and AI agents work together to grow customer relationships and revenue. **Average Rating:** 4.0/5.0 **Total Reviews:** 4,378 **How Do G2 Users Rate Agentforce Marketing (formerly Salesforce Marketing Cloud)?** - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.0/10) - **Optimization:** 8.9/10 (Category avg: 8.4/10) - **Integrations - Mobile Marketing:** 8.8/10 (Category avg: 8.6/10) - **Campaign Analysis:** 9.1/10 (Category avg: 8.4/10) **Who Is the Company Behind Agentforce Marketing (formerly Salesforce Marketing Cloud)?** - **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce) - **Company Website:** https://www.salesforce.com/ - **Year Founded:** 1999 - **HQ Location:** San Francisco, CA - **Twitter:** @salesforce (579,511 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3185/ (83,223 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Marketing Coordinator - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 47% Mid-Market, 28% Small-Business #### What Are Agentforce Marketing (formerly Salesforce Marketing Cloud)'s Pros and Cons? **Pros:** - Ease of Use (333 reviews) - Automation (191 reviews) - Integrations (180 reviews) - Email Marketing (167 reviews) - Features (162 reviews) **Cons:** - Learning Curve (209 reviews) - Steep Learning Curve (152 reviews) - Complexity (139 reviews) - Expensive (130 reviews) - Complex Usage (111 reviews) ### What Do G2 Reviewers Say About Agentforce Marketing (formerly Salesforce Marketing Cloud)? *AI-generated summary from verified user reviews* **Pros:** - Users find the **ease of use** in Agentforce Marketing exceptional, enhancing customer engagement and lead generation. - Users value the **advanced automation features** of Agentforce Marketing, enabling seamless customer journey mapping and engagement. - Users appreciate the **seamless integrations** of Agentforce Marketing, enhancing workflows and enabling highly personalized customer experiences. - Users value the **platform's automation capabilities** and flexibility, enhancing engagement and streamlining email marketing efforts. - Users appreciate the **automation capabilities** of Agentforce Marketing, citing effective audience segmentation and seamless campaign execution. **Cons:** - Users find the **learning curve steep** due to complex initial setup, non-intuitive navigation, and challenging scripting requirements. - Users face a **steep learning curve** with Agentforce Marketing, requiring significant time and effort to master its features. - Users express concerns about the **complexity** of Engagement, highlighting the need for extensive knowledge and training. - Users find the product **expensive** , which can be a barrier for some, alongside a steep learning curve. - Users find the **complex usage** of Salesforce Marketing Cloud challenging, particularly in setup and navigation. #### What Are Recent G2 Reviews of Agentforce Marketing (formerly Salesforce Marketing Cloud)? **"[Centralized, Automated Customer Engagement with Powerful Targeting](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12960617)"** **Rating:** 4.0/5.0 stars *— Verified User in Oil & Energy* [Read full review](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12960617) --- **"[Powerful, Data-Driven Marketing Automation for Enterprise Teams](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12434861)"** **Rating:** 5.0/5.0 stars *— Sadi H.* [Read full review](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12434861) --- #### What Are G2 Users Discussing About Agentforce Marketing (formerly Salesforce Marketing Cloud)? - [I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?](https://www.g2.com/discussions/i-m-stuck-on-setting-up-automated-email-campaigns-in-salesforce-marketing-cloud-engagement-any-tips) - 3 comments - [How is Salesforce Marketing Cloud Account Engagement helping businesses tailor their marketing efforts to individual customer needs?](https://www.g2.com/discussions/how-is-salesforce-marketing-cloud-account-engagement-helping-businesses-tailor-their-marketing-efforts-to-individual-customer-needs) - 2 comments - [Is Salesforce an ESP?](https://www.g2.com/discussions/is-salesforce-an-esp) - 3 comments - [Do you need salesforce to use pardot?](https://www.g2.com/discussions/do-you-need-salesforce-to-use-pardot) - 2 comments - [What is Salesforce ad studio?](https://www.g2.com/discussions/what-is-salesforce-ad-studio) - 2 comments ### 10. [Customer.io](https://www.g2.com/products/customer-io/reviews) Customer.io is a leading customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Use first-party data to send meaningful messages across all channels, including email, in-app, push, SMS, and webhooks. Today, 7500+ brands trust their messaging needs with Customer.io, and G2 recently recognized us as a Best Software award winner in the Marketing and Digital Advertising Products category. Customer.io’s suite of products includes Journeys, a messaging automation tool, Data Pipelines, a customer data platform; and Parcel, a code editor designed for email. Founded in 2012, Customer.io is a globally distributed, remote-first company named one of the fastest-growing private companies on the 2023 Inc. 5000 list. **Average Rating:** 4.4/5.0 **Total Reviews:** 823 **How Do G2 Users Rate Customer.io?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Optimization:** 8.0/10 (Category avg: 8.4/10) - **Integrations - Mobile Marketing:** 7.2/10 (Category avg: 8.6/10) - **Campaign Analysis:** 8.0/10 (Category avg: 8.4/10) **Who Is the Company Behind Customer.io?** - **Seller:** [Customer.io](https://www.g2.com/sellers/customer-io) - **Company Website:** https://customer.io/ - **Year Founded:** 2012 - **HQ Location:** Portland, OR - **Twitter:** @CustomerIO (4,948 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2492471/ (534 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO, Product Manager - **Top Industries:** Computer Software, Financial Services - **Company Size:** 54% Small-Business, 36% Mid-Market #### What Are Customer.io's Pros and Cons? **Pros:** - Ease of Use (227 reviews) - Automation (152 reviews) - Features (128 reviews) - Helpful (127 reviews) - Customer Support (125 reviews) **Cons:** - Learning Curve (91 reviews) - Missing Features (78 reviews) - Limited Features (59 reviews) - Not Intuitive (52 reviews) - Campaign Issues (44 reviews) ### What Do G2 Reviewers Say About Customer.io? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Customer.io, highlighting its seamless UX/UI and helpful support. - Users appreciate the **flexibility and control** Customer.io offers for managing automation and personalized communication effectively. - Users appreciate the **powerful and versatile features** of Customer.io, making email campaigns easy and effective. - Users appreciate the **versatility** of Customer.io, finding it an effective solution for their email marketing needs. - Users appreciate the **helpful customer support** of Customer.io, enhancing their experience with effective assistance and resources. **Cons:** - Users experience a challenging **learning curve** that can hinder progress in mastering Customer.io effectively. - Users find **missing features** frustrating, particularly limited reporting tools and cumbersome data segmentation methods in Customer.io. - Users are frustrated by the **limited features** of Customer.io, hindering efficiency and complicating workflows. - Users find the platform **not intuitive** , struggling with a steep learning curve and outdated UI elements. - Users desire increased **flexibility in campaign organization** and find template limitations cumbersome, leading to repetitive workflows. #### What Are Recent G2 Reviews of Customer.io? **"[Powerful Automation with Excellent Personalization Capabilities](https://www.g2.com/survey_responses/customer-io-review-12798023)"** **Rating:** 4.0/5.0 stars *— Abhinav J.* [Read full review](https://www.g2.com/survey_responses/customer-io-review-12798023) --- **"[Easy, Powerful Automation for Personalized Messaging and User Journeys](https://www.g2.com/survey_responses/customer-io-review-12803161)"** **Rating:** 5.0/5.0 stars *— Rishang Y.* [Read full review](https://www.g2.com/survey_responses/customer-io-review-12803161) --- #### What Are G2 Users Discussing About Customer.io? - [What is Customer.io used for?](https://www.g2.com/discussions/what-is-customer-io-used-for) - 2 comments ### 11. [MoEngage](https://www.g2.com/products/moengage/reviews) MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more. Enterprises use MoEngage to be more agile, efficient, and independent. They achieve this by increasing campaign velocity, reducing the time to go live, optimizing at scale, and eliminating redundancy while maintaining data security and privacy. \> Data Ingestion and Management: MoEngage combines data from multiple offline and online sources to help brands gain a 360-degree view of their customers. \> Customer, Journey, and Campaign Insights: MoEngage Analytics provides marketers and product owners with real-time insights into customer behavior, journey, product usage, preferences, and interests. \> Segmentation and Personalization: Brands can leverage MoEngage’s Real-time Segmentation and Personalization suite to orchestrate journeys and build 1:1 experiences across the website, mobile, email, social, and instant messaging channels. \> Transactional Messaging/Critical Alert Infrastructure: MoEngage Inform, the transactional messaging infrastructure, helps brands unify their promotional and transactional communication on a single platform, enabling better insights and lower maintenance costs. \> Proprietary AI Agents and Machine Learning: MoEngage’s AI Agents help marketers develop winning copies and creatives, build customer segments, craft relevant journeys, optimize campaigns and channels that boost engagement, and reduce campaign go-live times. MoEngage complies with GDPR, CCPA, SOC2 Type 2, CSA STAR Level 2, ISO 27001:2022, HIPAA, PIMS ISO 27701: 2019, and the BCMS ISO 22301: 2019 requirements to fulfill the data privacy and security needs of enterprise brands. For over a decade, leading consumer brands in 60+ countries have been using MoEngage to reach enterprise goals that are most important to their global business without compromising quality or speed of execution. Our ever-expanding partner ecosystem helps enterprise brands build a lean, flexible, and reliable martech stack. With offices in 13 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures. **Average Rating:** 4.5/5.0 **Total Reviews:** 509 **How Do G2 Users Rate MoEngage?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Optimization:** 8.8/10 (Category avg: 8.4/10) - **Integrations - Mobile Marketing:** 8.8/10 (Category avg: 8.6/10) - **Campaign Analysis:** 8.9/10 (Category avg: 8.4/10) **Who Is the Company Behind MoEngage?** - **Seller:** [MoEngage](https://www.g2.com/sellers/moengage) - **Company Website:** https://www.moengage.com/ - **Year Founded:** 2014 - **HQ Location:** San Francisco, California - **Twitter:** @moengage (2,530 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/4800048/ (899 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Product Manager, Digital Marketing Manager - **Top Industries:** Financial Services, Online Media - **Company Size:** 56% Mid-Market, 24% Small-Business #### What Are MoEngage's Pros and Cons? **Pros:** - Ease of Use (54 reviews) - Features (38 reviews) - Analytics (32 reviews) - Helpful (32 reviews) - Campaign Management (30 reviews) **Cons:** - Missing Features (16 reviews) - Learning Curve (14 reviews) - Limitations (12 reviews) - Complexity (10 reviews) - Difficult Learning (9 reviews) ### What Do G2 Reviewers Say About MoEngage? *AI-generated summary from verified user reviews* **Pros:** - Users love the **user-friendly interface** of MoEngage, making campaign management and data handling effortless and efficient. - Users value the **user-friendly interface** of MoEngage, enabling easy funnel creation and real-time segment updates for insights. - Users appreciate the **real-time analytics** in MoEngage, providing instant insights for effective decision-making and campaign management. - Users find MoEngage **extremely helpful** for segment flows and data management, enhancing campaign effectiveness significantly. - Users find MoEngage's **campaign management** invaluable for effective segmentation and maximizing lead generation for their organizations. **Cons:** - Users find **missing session-related attributes** and inconsistent notifications frustrating, complicating their overall experience with MoEngage. - Users find the **steep learning curve** challenging, requiring time and tech help to master MoEngage's features. - Users find MoEngage has **limitations in live features and AI capabilities** , which hampers effective campaign optimization. - Users find **complexity in segment management** and pricing, making the product challenging to navigate effectively. - Users find the **difficult learning** curve challenging, particularly when navigating features and setting up campaigns. #### What Are Recent G2 Reviews of MoEngage? **"[Effortless Funnel Building and Real-Time Segmentation](https://www.g2.com/survey_responses/moengage-review-12111630)"** **Rating:** 4.5/5.0 stars *— Ravindra N.* [Read full review](https://www.g2.com/survey_responses/moengage-review-12111630) --- **"[MoEngage Turns Raw Event Data into Actionable, Visual Campaign Journeys](https://www.g2.com/survey_responses/moengage-review-12502802)"** **Rating:** 4.5/5.0 stars *— Verified User in Information Technology and Services* [Read full review](https://www.g2.com/survey_responses/moengage-review-12502802) --- #### What Are G2 Users Discussing About MoEngage? - [What is MoEngage used for?](https://www.g2.com/discussions/moengage-what-is-moengage-used-for) - 1 comment, 1 upvote - [What is MoEngage used for?](https://www.g2.com/discussions/what-is-moengage-used-for) - 2 comments ### 12. [Evam](https://www.g2.com/products/evam/reviews) Evam is a leading technology company that provides comprehensive solutions and products for real-time, cross-channel customer experiences. Our cutting-edge continuous intelligence technology leverages real-time data analysis to deliver unparalleled customer engagement. Evam empowers banks, telecommunications companies, and others to handle billions of interactions with AI algorithms, orchestrate customer journeys, and engage with customers across all channels, digital and legacy, in real-time. Our goal is to help our clients increase customer loyalty, maximize ROI and efficiency, and save time and money. Enterprises have the shortest time-to-market thanks to Evam’s low-code- development, scalable and modular platform leveraged by an experienced & high-quality management team with telco and banking domain know-how. With dozens of Forrester and Gartner research reports recognizing our excellence in customer engagement and event stream processing, our technology is trusted by industry giants like Vodafone, T-Mobile, Jazz, Turkcell, ICBC, TEB/BNP Paribas, ING Bank and Garanti BBVA. Headquartered in London and with offices in Amsterdam, Sofia and Istanbul, Evam delivers its products and services directly and through over 20 global partners. Our solutions are currently utilized by more than 600 million end-users, processing 20 billion events in over 15 countries every day. **Average Rating:** 4.8/5.0 **Total Reviews:** 221 **How Do G2 Users Rate Evam?** - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.0/10) - **Optimization:** 9.9/10 (Category avg: 8.4/10) - **Integrations - Mobile Marketing:** 10.0/10 (Category avg: 8.6/10) - **Campaign Analysis:** 9.9/10 (Category avg: 8.4/10) **Who Is the Company Behind Evam?** - **Seller:** [EVAM](https://www.g2.com/sellers/evam) - **Company Website:** https://evam.com/ - **Year Founded:** 2015 - **HQ Location:** London - **LinkedIn® Page:** https://www.linkedin.com/company/evamtech (138 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Senior Business Analyst - **Top Industries:** Banking, Telecommunications - **Company Size:** 35% Enterprise, 34% Mid-Market #### What Are Evam's Pros and Cons? **Pros:** - Ease of Use (102 reviews) - Helpful (75 reviews) - Intuitive (66 reviews) - Automation (60 reviews) - Flexibility (56 reviews) **Cons:** - Learning Curve (40 reviews) - Difficult Learning (18 reviews) - Steep Learning Curve (18 reviews) - Complex Features (15 reviews) - Not Intuitive (15 reviews) ### What Do G2 Reviewers Say About Evam? *AI-generated summary from verified user reviews* **Pros:** - Users love the **ease of use** of Evam, enjoying its intuitive design and user-friendly navigation features. - Users value Evam for its **real-time data capabilities** , enhancing personalized and timely campaign management. - Users praise Evam for its **intuitive UI** , making workflow management easy for all skill levels. - Users appreciate the **automation features** of Evam, enhancing operational efficiency and customer experience seamlessly. - Users appreciate the **flexibility** of Evam, enabling real-time engagement and intuitive campaign management for personalized experiences. **Cons:** - Users find the **learning curve steep** due to a cluttered interface and lack of guidance for new features. - Users face a **difficult learning** curve, especially with complex workflows and an overwhelming interface for newcomers. - Users note a **steep learning curve** for complex setups, which can be overwhelming without proper guidance. - Users find **complex features** of Evam challenging, especially without technical support, leading to a steep learning curve. - Users find Evam's interface to be **not intuitive** , often overwhelming and difficult to navigate without proper guidance. #### What Are Recent G2 Reviews of Evam? **"[EVAM Makes Customer Communication Efficient and Personal](https://www.g2.com/survey_responses/evam-review-12977000)"** **Rating:** 5.0/5.0 stars *— GÖRKEM U.* [Read full review](https://www.g2.com/survey_responses/evam-review-12977000) --- **"[Intuitive UI/UX, Real-Time Data Connectors, and 8x Conversion Uplift](https://www.g2.com/survey_responses/evam-review-12867501)"** **Rating:** 4.5/5.0 stars *— Alfiya H.* [Read full review](https://www.g2.com/survey_responses/evam-review-12867501) --- #### What Are G2 Users Discussing About Evam? - [What is Evam Continuous Intelligence Platform used for?](https://www.g2.com/discussions/what-is-evam-continuous-intelligence-platform-used-for) ### 13. [OneSignal](https://www.g2.com/products/onesignal/reviews) OneSignal is a customer engagement platform that enables companies of all sizes to increase retention and revenue through lightning-fast, personalized messaging. OneSignal supports email, push notifications, in-app messaging, SMS, Apple's Live Activities, and other channels via Webhooks. The platform is fast and easy for Developers to set up, and features an intuitive interface so Marketers are empowered to send messages without additional developer time. In addition to offering critical integrations, OneSignal also features an open API to allow greater messaging flexibility. **Average Rating:** 4.7/5.0 **Total Reviews:** 1,181 **How Do G2 Users Rate OneSignal?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10) - **Optimization:** 8.9/10 (Category avg: 8.4/10) - **Integrations - Mobile Marketing:** 9.0/10 (Category avg: 8.6/10) - **Campaign Analysis:** 8.7/10 (Category avg: 8.4/10) **Who Is the Company Behind OneSignal?** - **Seller:** [OneSignal](https://www.g2.com/sellers/onesignal) - **Company Website:** https://www.onesignal.com - **Year Founded:** 2014 - **HQ Location:** San Mateo, California - **Twitter:** @onesignal (5,546 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/6424376/ (173 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software Engineer, CEO - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 53% Small-Business, 25% Mid-Market #### What Are OneSignal's Pros and Cons? **Pros:** - Ease of Use (143 reviews) - Notifications (114 reviews) - Notification Features (105 reviews) - Easy Setup (74 reviews) - Automation (60 reviews) **Cons:** - Missing Features (33 reviews) - Learning Curve (30 reviews) - Limited Features (28 reviews) - Expensive (21 reviews) - Not Intuitive (15 reviews) ### What Do G2 Reviewers Say About OneSignal? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of OneSignal, enjoying straightforward setup and effective message segmentation. - Users appreciate the **reliable targeting of notifications** in OneSignal, enabling efficient and effective communication effortlessly. - Users love the **easy setup and rich notification features** of OneSignal, enhancing engagement across platforms. - Users love the **easy setup** of OneSignal, making push notifications effortless and efficient. - Users value the **effortless automation** of OneSignal, enabling quick delivery of personalized messages and insights. **Cons:** - Users find that OneSignal has **missing features** , particularly advanced automation that requires paid plans for access. - Users find the **learning curve steep** due to overwhelming documentation and a lack of clear in-app guidance. - Users feel that OneSignal has **limited features** , particularly noting locked advanced tools in paid plans. - Users note that the **costly pricing** for advanced features can add up, especially when scaling quickly. - Users find the setup process **not intuitive** , with a need for clearer guidance on advanced features. #### What Are Recent G2 Reviews of OneSignal? **"[All-in-One Messaging with Strong Segmentation and Real-Time Analytics](https://www.g2.com/survey_responses/onesignal-review-12952478)"** **Rating:** 4.5/5.0 stars *— Luciana S.* [Read full review](https://www.g2.com/survey_responses/onesignal-review-12952478) --- **"[Very nice](https://www.g2.com/survey_responses/onesignal-review-12977679)"** **Rating:** 5.0/5.0 stars [Read full review](https://www.g2.com/survey_responses/onesignal-review-12977679) --- #### What Are G2 Users Discussing About OneSignal? - [What is OneSignal used for?](https://www.g2.com/discussions/what-is-onesignal-used-for) - 3 comments, 3 upvotes ### 14. [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora. The target audience for Bloomreach encompasses commerce businesses of all sizes that are looking to optimize customer interactions and drive sales growth. Its suite of products is particularly beneficial for marketers, content creators, and ecommerce managers who aim to improve customer engagement and conversion rates. Bloomreach is well-suited for brands operating across multiple channels, as it provides a cohesive strategy to connect with customers effectively. Use cases include personalized marketing campaigns, enhanced product discovery, streamlined content management, and AI-driven customer service, making it a versatile tool for various business needs. Key features of Bloomreach include its Engagement platform, which offers robust marketing automation capabilities that enable businesses to deliver personalized messages and offers based on customer behavior. The Discovery solution enhances the search experience on ecommerce sites, ensuring that customers can easily find products that match their interests. Additionally, the Content product functions as a headless content management system (CMS), allowing for flexible content delivery across various platforms. The Clarity tool, an AI-powered conversational shopping assistant, further enriches the customer experience by facilitating real-time interactions and support. The integration of Loomi, Bloomreach's AI for ecommerce, significantly amplifies the platform's capabilities by enabling rapid data processing and analysis. This results in new pathways for customers to engage with products, ultimately leading to increased profitability and accelerated business growth. Bloomreach is designed to simplify complex tasks, offering advanced customer journeys, social ad retargeting, omnichannel support, and AI-powered optimization. This comprehensive feature set provides a holistic view of the customer, optimizing experiences across all channels. The platform is also cost-effective and faster to deploy compared to competitors, reducing reliance on third-party solutions and lowering the total cost of ownership. With high ratings in customer reviews, Bloomreach is recognized for the quality of its user guides, support, and overall reliability, making it a valuable asset for businesses seeking to enhance their ecommerce strategies. **Average Rating:** 4.6/5.0 **Total Reviews:** 760 **How Do G2 Users Rate Bloomreach?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10) - **Optimization:** 8.3/10 (Category avg: 8.4/10) - **Integrations - Mobile Marketing:** 8.2/10 (Category avg: 8.6/10) - **Campaign Analysis:** 8.4/10 (Category avg: 8.4/10) **Who Is the Company Behind Bloomreach?** - **Seller:** [Bloomreach](https://www.g2.com/sellers/bloomreach) - **Company Website:** https://www.bloomreach.com - **Year Founded:** 2009 - **HQ Location:** Mountain View, CA - **Twitter:** @bloomreach_tm (10,400 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/bloomreach/ (1,140 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CRM Manager, Marketing Manager - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 49% Mid-Market, 28% Small-Business #### What Are Bloomreach's Pros and Cons? **Pros:** - Ease of Use (211 reviews) - Features (182 reviews) - Helpful (148 reviews) - Customer Support (147 reviews) - Intuitive (116 reviews) **Cons:** - Learning Curve (145 reviews) - Limited Features (103 reviews) - Missing Features (95 reviews) - Learning Difficulty (87 reviews) - Difficult Learning (75 reviews) ### What Do G2 Reviewers Say About Bloomreach? *AI-generated summary from verified user reviews* **Pros:** - Users find Bloomreach's **ease of use** exceptional, allowing for quick data processing and intuitive marketing orchestration. - Users appreciate the **powerful capabilities** of Bloomreach, praising its efficiency and ease of use for daily tasks. - Users value the **ease of segmentation and targeting** with Bloomreach, enhancing their marketing effectiveness and customer engagement. - Users commend the **outstanding customer support** from Bloomreach, noting responsiveness and a seamless experience for all inquiries. - Users commend the **intuitive interface** of Bloomreach, enhancing ease of use for marketing and personalization tasks. **Cons:** - Users find Bloomreach's interface **not very user friendly** , facing challenges with complexities and slow performance when loading reports. - Users find **limited features** in Bloomreach, particularly with searchable fields and email design options, hindering campaign complexity. - Users face **missing features** in Bloomreach, including limited searchable fields and challenges with language support. - Users find the **learning difficulty** of Bloomreach challenging, requiring time and support for effective use and navigation. - Users find the **difficult learning** curve challenging, requiring time and onboarding to navigate Bloomreach's complex features effectively. #### What Are Recent G2 Reviews of Bloomreach? **"[A Powerful Tool With a Big Learning Curve](https://www.g2.com/survey_responses/bloomreach-review-12980606)"** **Rating:** 4.5/5.0 stars *— Trine H.* [Read full review](https://www.g2.com/survey_responses/bloomreach-review-12980606) --- **"[Two implementations, one clear conclusion: best CDP+automation combo for retention teams](https://www.g2.com/survey_responses/bloomreach-review-12720180)"** **Rating:** 4.5/5.0 stars *— Miguel A.* [Read full review](https://www.g2.com/survey_responses/bloomreach-review-12720180) --- #### What Are G2 Users Discussing About Bloomreach? - [What is Bloomreach used for?](https://www.g2.com/discussions/what-is-bloomreach-used-for) - 2 comments ### 15. [Storyly](https://www.g2.com/products/storyly/reviews) Storyly is an AI-powered content experience platform for mobile commerce. Built for mobile-first engagement, it enables smart, goal-driven, and contextually-personalized content flows within apps and websites to guide customers toward meaningful actions. With a rich set of widgets and immersive content formats, Storyly makes it simple to deliver personalized, shoppable, and interactive experiences. Flexible placements and adaptive flows across the customer journey use behavioral data to select the right content and formats for each moment, driving more conversions, stronger retention and higher AOV. By living natively inside the mobile store, Storyly meets shoppers at the very moment of intent, helping brands capture attention, build stronger connections, and turn every session into growth. Storyly is trusted by over 400 brands in more than 40 countries, including but not limited to Sephora, Stradivarius, Idealo, Rossmann, Coca-Cola, Domino’s Pizza, Turkish Airlines, McDonald’s, NEXT, Swisscom, Coppel, Nestlé, William Hill, ING Bank, Pluxee, Zabka, and Flaconi. Headquartered in New York, USA, Storyly operates with offices in key global cities such as London, Amsterdam, and Istanbul, allowing it to maintain a broad reach and understanding of diverse market needs. By focusing on delivering personalized, interactive content experiences, Storyly stands out as a valuable tool for brands looking to enhance their mobile commerce strategies and drive growth in an increasingly competitive landscape. Recognitions: 💎 E-Commerce Personalization Momentum Leader in G2 2025 Fall Report 💎 Content Distribution Leader in G2 2025 Fall Report 💎 Mobile Marketing Leader in G2 2025 Fall Report 💎 Most Effective Mobile Marketing Platform and Most Effective eCommerce App Campaign in Effective Mobile Marketing Awards 2022 **Average Rating:** 4.7/5.0 **Total Reviews:** 269 **How Do G2 Users Rate Storyly?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10) - **Optimization:** 8.4/10 (Category avg: 8.4/10) - **Integrations - Mobile Marketing:** 8.5/10 (Category avg: 8.6/10) - **Campaign Analysis:** 8.5/10 (Category avg: 8.4/10) **Who Is the Company Behind Storyly?** - **Seller:** [App Samurai](https://www.g2.com/sellers/app-samurai) - **Company Website:** https://appsamurai.com - **Year Founded:** 2016 - **HQ Location:** New York, US - **Twitter:** @AppSamurai (5,376 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/app-samurai (71 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Product Manager - **Top Industries:** Financial Services, Retail - **Company Size:** 45% Mid-Market, 27% Enterprise #### What Are Storyly's Pros and Cons? **Pros:** - Ease of Use (43 reviews) - Customer Support (34 reviews) - Features (29 reviews) - Customer Engagement (26 reviews) - Engagement (26 reviews) **Cons:** - Required Improvements (8 reviews) - Learning Curve (6 reviews) - Missing Features (6 reviews) - Complexity (5 reviews) - Lack of Customization (5 reviews) ### What Do G2 Reviewers Say About Storyly? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **ease of use** of Storyly, finding it intuitive and straightforward for newcomers and experienced users alike. - Users praise Storyly's **helpful customer support** team for their responsiveness and impactful guidance during integration. - Users value the **helpful support team** and the beautiful design of Storyly's integrations, enhancing user engagement effortlessly. - Users value the **excellent customer engagement** of Storyly, citing helpful support and intuitive design that elevates experiences. - Users value the **engagement features** of Storyly, enhancing user interaction and boosting retention with exciting content. **Cons:** - Users feel that the **technical documentation needs improvement** for better clarity and efficient implementation. - Users find the **learning curve challenging** due to unfamiliar metrics and limited configurability, complicating reporting processes. - Users note the **missing features** like text formatting and detailed reporting options, limiting their editing and analysis capabilities. - Users find Storyly's features overly **complex** , requiring excessive manual effort and complicating updates and content management. - Users note the **lack of customization** in Storyly, wishing for more flexibility in metrics and editable content features. #### What Are Recent G2 Reviews of Storyly? **"[Great Customer Support, Amazing Product, Maximum Engagement](https://www.g2.com/survey_responses/storyly-review-5447059)"** **Rating:** 5.0/5.0 stars *— Verified User in Consumer Goods* [Read full review](https://www.g2.com/survey_responses/storyly-review-5447059) --- **"[Super tool](https://www.g2.com/survey_responses/storyly-review-11598586)"** **Rating:** 5.0/5.0 stars *— Arina G.* [Read full review](https://www.g2.com/survey_responses/storyly-review-11598586) --- #### What Are G2 Users Discussing About Storyly? - [What is Storyly used for?](https://www.g2.com/discussions/what-is-storyly-used-for) ### 16. [Salesmsg](https://www.g2.com/products/salesmsg/reviews) 𝗦𝗮𝗹𝗲𝘀𝗺𝘀𝗴 𝗶𝘀 𝘁𝗵𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝘁𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝗲𝘃𝗲𝗿𝘆 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻 𝘃𝗶𝘀𝗶𝗯𝗹𝗲, 𝘁𝗿𝗮𝗰𝗸𝗮𝗯𝗹𝗲, 𝗮𝗻𝗱 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹: 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝘁𝗲𝘅𝘁 𝘁𝗼 𝗮 𝗹𝗶𝗳𝗲𝗹𝗼𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽. Sales closes faster when every lead gets a response in under 60 seconds. Marketing runs SMS campaigns that actually get read, with a 98% open rate. Support handles more conversations without adding headcount. AI Agents work across every team and every stage of the funnel, responding, qualifying, routing, and following up automatically. It runs inside your CRM. Every text and call logs to the contact record automatically. Your team stays accountable and every manager sees exactly what's happening. What Salesmsg can do for your team: • Sales: automated first response, shared inbox, full rep visibility • Marketing: broadcasts, segmented campaigns, CRM-triggered sequences • Support: AI Agents that handle inbound 24/7, escalate when needed Real Results: • Cut daily recruiting work from 4 hours to 30 minutes with AI qualification • Dropped average lead response time from 27 to 21 minutes • Grew reps hitting quota from 3 to 13 after adding conversation visibility • 88% lift in response rate with AI Agents vs. manual follow-up Real conversations. Real results. That's how your team builds lasting customer relationships with Salesmsg. **Average Rating:** 4.7/5.0 **Total Reviews:** 401 **How Do G2 Users Rate Salesmsg?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10) - **Optimization:** 8.8/10 (Category avg: 8.4/10) - **Integrations - Mobile Marketing:** 7.0/10 (Category avg: 8.6/10) - **Campaign Analysis:** 8.8/10 (Category avg: 8.4/10) **Who Is the Company Behind Salesmsg?** - **Seller:** [Salesmsg](https://www.g2.com/sellers/salesmsg) - **Company Website:** https://www.SalesMessage.com - **Year Founded:** 2017 - **HQ Location:** Delray Beach, FL - **Twitter:** @salesmsg (148 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/salesmsg/ (44 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, Sales - **Top Industries:** Health, Wellness and Fitness, Real Estate - **Company Size:** 68% Small-Business, 27% Mid-Market #### What Are Salesmsg's Pros and Cons? **Pros:** - Ease of Use (141 reviews) - Easy Communication (74 reviews) - Easy Integration (66 reviews) - Integrations (61 reviews) - Customer Support (55 reviews) **Cons:** - Missing Features (25 reviews) - Messaging Issues (22 reviews) - Sending Issues (17 reviews) - SMS Issues (17 reviews) - Slow Loading (16 reviews) ### What Do G2 Reviewers Say About Salesmsg? *AI-generated summary from verified user reviews* **Pros:** - Users find the **ease of use** of Salesmsg beneficial for streamlined communication and efficient automation. - Users find **easy communication** with Salesmsg invaluable for connecting with patients without disruption. - Users value the **easy integration** of Salesmsg, enhancing SMS communication with seamless CRM connectivity and automation enhancements. - Users value the **seamless integrations** of Salesmsg, enhancing their SMS communication with effective automation and user-friendly features. - Users commend the **responsive and knowledgeable customer support** from Salesmsg, enhancing their overall experience and success. **Cons:** - Users feel that missing features like **dark mode and large image uploads** hinder their overall experience with Salesmsg. - Users experience **messaging issues** with delayed notifications and difficulties managing ongoing conversations effectively. - Users find it challenging to send photos, facing **sending issues** when internet connectivity is inconsistent. - Users find that **SMS issues** arise with slow delivery and high costs for bulk campaigns, complicating usage. - Users experience **slow loading times** that hinder communication efficiency and overall mobile app usability in Salesmsg. #### What Are Recent G2 Reviews of Salesmsg? **"[Easy-to-Navigate Platform with Regular Updates and Standout Support](https://www.g2.com/survey_responses/salesmsg-review-12509445)"** **Rating:** 5.0/5.0 stars *— Verified User in Retail* [Read full review](https://www.g2.com/survey_responses/salesmsg-review-12509445) --- **"[Salesmsg’s Intuitive Interface Makes Getting Started Effortless](https://www.g2.com/survey_responses/salesmsg-review-12949481)"** **Rating:** 4.0/5.0 stars *— Hannah G.* [Read full review](https://www.g2.com/survey_responses/salesmsg-review-12949481) --- #### What Are G2 Users Discussing About Salesmsg? - [What is Salesmsg used for?](https://www.g2.com/discussions/what-is-salesmsg-used-for) ### 17. [AppMetrica](https://www.g2.com/products/appmetrica/reviews) AppMetrica is an affordable and reliable (yes, it is possible) all-in-one mobile app analytics tool that provides a comprehensive analysis of your mobile app user behavior, in-app revenue, mobile acquisition campaigns and crashlytics. Launched in 2013, it enables over 60 000 mobile apps like Azur Games, METRO, Burger King, Brave Stars worldwide to find actionable insights and maximize their app revenue. AppMetrica is used by user acquisition teams, product managers, revenue managers and analytics experts across multiple industries. Why switch to AppMetrica: - You need more functionality from your current product analytics tool, i.e. funnels, segmentation, and user-level data. - You are expanding your user acquisition campaigns beyond Google Ads and need an MMP. - Your current product analytics or MMP is too expensive. - You are overwhelmed with data and want to get an easy way to find insights for your app’s growth. - You value high-quality support 24/7. After all, no need to switch, you could use AppMetrica as an alternative source of truth. Simply create a free account. For more information visit: https://appmetrica.yandex.com/about **Average Rating:** 4.5/5.0 **Total Reviews:** 45 **How Do G2 Users Rate AppMetrica?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Optimization:** 8.3/10 (Category avg: 8.4/10) - **Integrations - Mobile Marketing:** 10.0/10 (Category avg: 8.6/10) - **Campaign Analysis:** 8.5/10 (Category avg: 8.4/10) **Who Is the Company Behind AppMetrica?** - **Seller:** [Yandex Ads](https://www.g2.com/sellers/yandex-ads-e441ccd6-b61b-4c05-9dbd-dcd292fbc45d) - **Year Founded:** 2004 - **HQ Location:** Dubai - **LinkedIn® Page:** https://www.linkedin.com/company/yndxforapps (18 employees on LinkedIn®) - **Ownership:** AppMetrica - **Total Revenue (USD mm):** $218,344 **Who Uses This Product?** - **Top Industries:** Computer Games, Information Technology and Services - **Company Size:** 61% Small-Business, 30% Mid-Market #### What Are AppMetrica's Pros and Cons? **Pros:** - Ease of Use (10 reviews) - Easy Integrations (9 reviews) - Easy Setup (8 reviews) - Integrations (6 reviews) - Analytics (5 reviews) **Cons:** - Missing Features (6 reviews) - Reporting Issues (5 reviews) - Inadequate Reporting (4 reviews) - Search Difficulty (4 reviews) - Inadequate Tracking (3 reviews) ### What Do G2 Reviewers Say About AppMetrica? *AI-generated summary from verified user reviews* **Pros:** - Users find AppMetrica's **ease of use** refreshing, with its intuitive interface and straightforward integration process. - Users appreciate the **easy integrations** with AppMetrica, enabling seamless tracking and excellent data visualization. - Users love the **easy setup** of AppMetrica, making integration and event tracking quick and hassle-free. - Users appreciate the **easy API integrations** in AppMetrica, enhancing user tracking and performance monitoring effortlessly. - Users value the **powerful insights** provided by AppMetrica, appreciating its user-friendly design and real-time analytics. **Cons:** - Users note **missing features** in the mobile app compared to desktop, limiting functionality and usability. - Users report **issues with reporting** , including empty reports, difficulties in setup, and lack of customization options. - Users face challenges with **inadequate reporting** , including empty reports and limited customization options for data analysis. - Users find the **search difficulty** challenging, often struggling to locate specific settings without guidance. - Users experience **inadequate tracking** capabilities, including limited event tracking and lack of ad network integrations. #### What Are Recent G2 Reviews of AppMetrica? **"[Great product!](https://www.g2.com/survey_responses/appmetrica-review-10864475)"** **Rating:** 4.5/5.0 stars *— Inna K.* [Read full review](https://www.g2.com/survey_responses/appmetrica-review-10864475) --- **"[Powerful and User-Friendly Mobile Analytics Tool](https://www.g2.com/survey_responses/appmetrica-review-11579285)"** **Rating:** 4.0/5.0 stars *— Rojan S.* [Read full review](https://www.g2.com/survey_responses/appmetrica-review-11579285) --- #### What Are G2 Users Discussing About AppMetrica? - [What is AppMetrica used for?](https://www.g2.com/discussions/what-is-appmetrica-used-for) - 1 comment ### 18. [Vibes](https://www.g2.com/products/vibes/reviews) Vibes’ mobile-first platform creates personal, revenue-driving and long-term mobile engagement between consumers and the world-class brands they love. Industry leaders like Chipotle, Kohl’s and Polo Ralph Lauren use Vibes to grow customer relationships with relevant, high-volume mobile messaging and mobile wallet marketing on a global scale. Vibes enables marketers to seamlessly connect with their customers using a data-rich and API-packed solution that beautifully optimizes and unifies their SMS, MMS, RCS and Mobile Wallet campaigns. Vibes is recognized as one of only four Tier 1 aggregators by the The Common Short Code Administration (CSCA). **Average Rating:** 4.7/5.0 **Total Reviews:** 54 **How Do G2 Users Rate Vibes?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10) - **Optimization:** 8.6/10 (Category avg: 8.4/10) - **Integrations - Mobile Marketing:** 8.3/10 (Category avg: 8.6/10) - **Campaign Analysis:** 8.4/10 (Category avg: 8.4/10) **Who Is the Company Behind Vibes?** - **Seller:** [Vibes](https://www.g2.com/sellers/vibes) - **Company Website:** https://www.vibes.com - **Year Founded:** 1998 - **HQ Location:** Chicago, IL - **Twitter:** @Vibes (6,372 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/25830/ (387 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 52% Enterprise, 30% Mid-Market #### What Are Vibes's Pros and Cons? **Pros:** - Helpful (20 reviews) - Customer Support (19 reviews) - Ease of Use (11 reviews) - Implementation Ease (6 reviews) - Intuitive (6 reviews) **Cons:** - Delays (2 reviews) - Email Limitations (2 reviews) - Expensive (2 reviews) - Integration Issues (2 reviews) - Lack of Integrations (2 reviews) ### What Do G2 Reviewers Say About Vibes? *AI-generated summary from verified user reviews* **Pros:** - Users commend Vibes for being **helpful and responsive** , providing excellent support and industry knowledge for a smooth experience. - Users commend the **responsive customer support** of Vibes, which ensures smooth implementation and resolves issues promptly. - Users find Vibes to be **intuitive and seamless** , enhancing their marketing experience with responsive support and reliable functionality. - Users commend the **implementation ease** of Vibes, appreciating its intuitive setup and collaborative support throughout the process. - Users find Vibes **intuitive and user-friendly** , enhancing their marketing strategies with seamless execution and strong support. **Cons:** - Users experience significant **delays** due to Vibes' out-of-the-box webhooks requiring customization and additional development work. - Users find the lack of **native email integration** in Vibes challenging for effective communication and workflow efficiency. - Users find the **cost of Vibes** to be a limiting factor, affecting their ability to maximize engagement opportunities. - Users note significant **integration issues** with email platforms, limiting the functionality of Vibes for comprehensive communication. - Users face a **lack of integrations** with email platforms, limiting communication and requiring alternative solutions. #### What Are Recent G2 Reviews of Vibes? **"[Vibes is a valued partner enabling communication with our guests](https://www.g2.com/survey_responses/vibes-review-11592327)"** **Rating:** 5.0/5.0 stars *— Michael H.* [Read full review](https://www.g2.com/survey_responses/vibes-review-11592327) --- **"[Quick, Patient Support Team Makes Vibes a Joy to Use](https://www.g2.com/survey_responses/vibes-review-12872172)"** **Rating:** 5.0/5.0 stars *— Carissa H.* [Read full review](https://www.g2.com/survey_responses/vibes-review-12872172) --- #### What Are G2 Users Discussing About Vibes? - [What is Vibes used for?](https://www.g2.com/discussions/what-is-vibes-used-for) - 1 comment ### 19. [Adobe Journey Optimizer](https://www.g2.com/products/adobe-journey-optimizer/reviews) Adobe Journey Optimizer is a leading customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and more — in the moments that matter to your customers. Profiles and Audiences: Built on the powerful Adobe Experience Platform, Journey Optimizer unifies customer data, creating real-time profiles and audiences that allow marketers to understand behaviors and preferences deeply, ensuring relevant interations at every touchpoint. The platform also prioritizes Data Governance & Privacy with comprehensive tools to help ensure brands are enabled to manage customer data responsibly and compliance with privacy regulations. Journey Orchestration: Harness an intuitive drag-and-drop journey canvas for creating complex, multi-step customer journeys. Marketers can orchestrate and activate messages, offers, and other content in real-time, and across channels, targeting customers based on behaviors, contextual data, business events such as sign-ups, purchases, order status, flight delays, loyalty, and more. Messages and Content: Simplify creating, managing, personalizing and optimizing messages and content through a variety of authoring options from drag-and-drop visual editing to HTML coding. Users can manage, find, and distribute all the digital assets for cross-channel messaging and content creation from one centralized location . The natively embedded, centralized asset repository makes accessing digital assets easy, for faster content creation. . Personalize every messaging element with dynamic content — from subject lines to body copy — ensuring that communications resonate with audiences. Intelligent Optimization: Run experiments and make data-driven decisions, ensuring personalized interactions that align with business goals. Leverage data and AI to determine the next-best offer, test out new offer ideas, and quickly apply learnings across the journey — in real-time and at scale. Experiment with and optimize the impact of your customer engagement — from fine-tuning specifics such as subject lines, body copy, and imagery to updating strategies like channel mix, journey length, engagement frequency and more. Consumers are inundated with marketing — a lot of which gets tuned out. Journey Optimizer lets you cut through the clutter with embedded AI, dynamic content capabilities, and end-to-end journey orchestration so you can anticipate and meet your customers’ needs. **Average Rating:** 4.2/5.0 **Total Reviews:** 177 **How Do G2 Users Rate Adobe Journey Optimizer?** - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.0/10) - **Optimization:** 8.9/10 (Category avg: 8.4/10) - **Integrations - Mobile Marketing:** 8.4/10 (Category avg: 8.6/10) - **Campaign Analysis:** 8.4/10 (Category avg: 8.4/10) **Who Is the Company Behind Adobe Journey Optimizer?** - **Seller:** [Adobe](https://www.g2.com/sellers/adobe) - **Company Website:** https://adobe.com - **Year Founded:** 1982 - **HQ Location:** San Jose, CA - **Twitter:** @Adobe (956,842 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1480/ (42,087 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Information Technology and Services, Marketing and Advertising - **Company Size:** 38% Small-Business, 32% Enterprise #### What Are Adobe Journey Optimizer's Pros and Cons? **Pros:** - Ease of Use (62 reviews) - Journey Management (61 reviews) - Personalization Services (57 reviews) - Personalization (56 reviews) - Automation (53 reviews) **Cons:** - Learning Curve (77 reviews) - Steep Learning Curve (52 reviews) - Difficult Learning (34 reviews) - Complexity (29 reviews) - Difficult Setup (28 reviews) ### What Do G2 Reviewers Say About Adobe Journey Optimizer? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Adobe Journey Optimizer, simplifying customer journey creation and data management. - Users value the **operational efficiency** of Adobe Journey Optimizer, enabling streamlined multi-brand campaigns and real-time customer engagement. - Users value the **personalized messaging capabilities** of Adobe Journey Optimizer, enhancing customer engagement and satisfaction effectively. - Users value the **personalized customer journey management** of Adobe Journey Optimizer, enhancing relevance and engagement across platforms. - Users commend the **automation capabilities** of Adobe Journey Optimizer, enhancing efficiency and streamlining customer journey management. **Cons:** - Users find the **learning curve steep** , requiring time and support to fully utilize Adobe Journey Optimizer's features. - Users note a **steep learning curve** in mastering Adobe Journey Optimizer, especially without a technical background. - Users find the **difficult learning** curve challenging, especially for teams new to Adobe Journey Optimizer's extensive features. - Users find the **user experience overly complex** , making journey creation difficult and time-consuming initially. - Users face a **difficult setup** process with Adobe Journey Optimizer, particularly impacting new users unfamiliar with the interface. #### What Are Recent G2 Reviews of Adobe Journey Optimizer? **"[Flexible Journeys, Challenging Setup](https://www.g2.com/survey_responses/adobe-journey-optimizer-review-12815921)"** **Rating:** 4.0/5.0 stars *— Praney M.* [Read full review](https://www.g2.com/survey_responses/adobe-journey-optimizer-review-12815921) --- **"[Streamlined Customer Insights with Easy Onboarding](https://www.g2.com/survey_responses/adobe-journey-optimizer-review-12921857)"** **Rating:** 4.0/5.0 stars *— Kevin A.* [Read full review](https://www.g2.com/survey_responses/adobe-journey-optimizer-review-12921857) --- ### 20. [indigitall](https://www.g2.com/products/indigitall/reviews) indigitall is a comprehensive customer engagement platform built to deliver seamless, personalized experiences across every digital touchpoint. By unifying all your inbound and outbound communication channels—including push notifications, WhatsApp, and advanced AI Agents—we provide the tools for you to genuinely understand your audience. This holistic approach empowers brands to launch automated, targeted campaigns that not only boost engagement but directly drive conversion and long-term customer value. To learn more, visit indigitall.com. **Average Rating:** 4.8/5.0 **Total Reviews:** 415 **How Do G2 Users Rate indigitall?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10) - **Optimization:** 8.9/10 (Category avg: 8.4/10) - **Integrations - Mobile Marketing:** 9.1/10 (Category avg: 8.6/10) - **Campaign Analysis:** 9.3/10 (Category avg: 8.4/10) **Who Is the Company Behind indigitall?** - **Seller:** [indigitall](https://www.g2.com/sellers/indigitall) - **Company Website:** https://indigitall.com - **Year Founded:** 2013 - **HQ Location:** Spain - **Twitter:** @indigitall (118 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/indigitall/ (96 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing, Periodista - **Top Industries:** Telecommunications, Marketing and Advertising - **Company Size:** 40% Mid-Market, 35% Small-Business #### What Are indigitall's Pros and Cons? **Pros:** - Ease of Use (43 reviews) - Helpful (38 reviews) - Useful (28 reviews) - Customer Support (27 reviews) - Automation (26 reviews) **Cons:** - Learning Curve (16 reviews) - Steep Learning Curve (10 reviews) - Feature Complexity (9 reviews) - Integration Issues (8 reviews) - Not Intuitive (7 reviews) ### What Do G2 Reviewers Say About indigitall? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **ease of use** of indigitall, appreciating its intuitive interface and efficient campaign management. - Users highlight the **helpful support team** of Indigitall, which ensures quick and efficient assistance whenever needed. - Users find **Indigitall extremely useful** for enhancing client communication and improving digital campaign efficiency. - Users value the **quick and helpful customer support** of Indigitall, enhancing their overall experience and confidence in the platform. - Users value the **smart automation** of Indigitall, enhancing engagement and simplifying communication strategies effectively. **Cons:** - Users find a **learning curve for advanced features** , suggesting clearer guidance would enhance usability for newcomers. - Users find the **steep learning curve** of Indigitall challenging, especially with advanced features and a complex interface. - Users find the **feature complexity** of Indigitall overwhelming initially, requiring significant time to master its extensive tools. - Users find the **integration issues** frustrating, as connecting to tools like Salesforce and WhatsApp is overly complex. - Users find the platform **not intuitive** , wishing for clearer hints and error messages to enhance usability. #### What Are Recent G2 Reviews of indigitall? **"[Intuitive with Excellent Support, But Needs Better Integration](https://www.g2.com/survey_responses/indigitall-review-10658159)"** **Rating:** 5.0/5.0 stars *— maria augusta m.* [Read full review](https://www.g2.com/survey_responses/indigitall-review-10658159) --- **"[Perfect for digital journalists](https://www.g2.com/survey_responses/indigitall-review-11408201)"** **Rating:** 5.0/5.0 stars *— Verified User in Information Services* [Read full review](https://www.g2.com/survey_responses/indigitall-review-11408201) --- ### 21. [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth. **Average Rating:** 4.3/5.0 **Total Reviews:** 604 **How Do G2 Users Rate SAP Engagement Cloud (formerly SAP Emarsys)?** - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10) - **Optimization:** 8.4/10 (Category avg: 8.4/10) - **Integrations - Mobile Marketing:** 8.1/10 (Category avg: 8.6/10) - **Campaign Analysis:** 8.3/10 (Category avg: 8.4/10) **Who Is the Company Behind SAP Engagement Cloud (formerly SAP Emarsys)?** - **Seller:** [SAP](https://www.g2.com/sellers/sap) - **Company Website:** https://www.sap.com/ - **Year Founded:** 1972 - **HQ Location:** Walldorf - **Twitter:** @SAP (297,052 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/sap/ (141,955 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CRM Manager, Marketing Manager - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 49% Mid-Market, 22% Small-Business #### What Are SAP Engagement Cloud (formerly SAP Emarsys)'s Pros and Cons? **Pros:** - Ease of Use (76 reviews) - Automation (56 reviews) - Features (54 reviews) - Helpful (45 reviews) - Personalization (42 reviews) **Cons:** - Missing Features (40 reviews) - Learning Curve (39 reviews) - Difficult Learning (32 reviews) - Limited Features (31 reviews) - Not Intuitive (31 reviews) ### What Do G2 Reviewers Say About SAP Engagement Cloud (formerly SAP Emarsys)? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** in SAP Engagement Cloud, thanks to its intuitive features and clear design. - Users benefit from **advanced automation features** in SAP Emarsys, enabling smart, personalized campaigns with ease and creativity. - Users value the **user-friendly interface and intuitive features** of SAP Engagement Cloud, enhancing campaign management and strategy. - Users value the **helpfulness** of SAP Engagement Cloud's support team, enhancing campaign effectiveness and user experience. - Users value the **highly personalized customer interactions** enabled by SAP Engagement Cloud, enhancing their CRM strategies effectively. **Cons:** - Users find the interface **less friendly** , particularly struggling with segment creation and accessibility of email campaign information. - Users find the **learning curve challenging** , requiring extensive training to navigate the platform's many tools effectively. - Users find the **difficult learning** curve challenging, requiring extensive training to navigate the platform's many tools. - Users find the **limited features** and challenging implementation process hinder the effectiveness of SAP Engagement Cloud. - Users find SAP Engagement Cloud **not intuitive** , struggling with a steep learning curve and complicated initial setup. #### What Are Recent G2 Reviews of SAP Engagement Cloud (formerly SAP Emarsys)? **"[Great for Email Campaigns, Needs Better Web Segment Flexibility](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-12951146)"** **Rating:** 5.0/5.0 stars *— Jasmine G.* [Read full review](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-12951146) --- **"[Effortless Segmentation with Powerful Integrations](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-12947832)"** **Rating:** 4.5/5.0 stars *— Daniel I.* [Read full review](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-12947832) --- #### What Are G2 Users Discussing About SAP Engagement Cloud (formerly SAP Emarsys)? - [What is Emarsys used for?](https://www.g2.com/discussions/what-is-emarsys-used-for) ### 22. [WebEngage](https://www.g2.com/products/webengage/reviews) WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with their users across various digital channels. With its comprehensive suite of tools and solutions, WebEngage empowers businesses to understand, engage, and retain customers effectively. - UNIFY CUSTOMER DATA: WebEngage enables businesses to consolidate customer data from various sources, providing real-time insights and allowing dynamic micro-segmentation for targeted campaigns based on specific customer attributes and behaviors. - MULTI-CHANNEL JOURNEYS: With WebEngage's intuitive drag-and-drop workflow builder, businesses can seamlessly design and automate multi-channel customer journeys, ensuring consistent and personalized experiences across channels such as email, SMS, push notifications, and more. - TARGETED CAMPAIGNS: WebEngage empowers businesses to automate personalized campaigns triggered by customer actions and predefined business events. This ensures timely and relevant communication to enhance customer engagement and conversion rates. - AI-DRIVEN PREDICTIVE MODELS: WebEngage Analytics dashboard empowers all metrics required to segment, engage and retain priority customers, churn to convert windows and ROI optimization,This allows businesses to focus their interventions and campaigns for maximum impact and better ROI. - 1:1 PERSONALIZATION: WebEngage enables businesses to deliver personalized experiences at scale. By incorporating user intent, preferences, and other relevant data, businesses can tailor their communications to each individual customer, fostering omni-channel customer engagement. What's more? WebEngage’s platform is quick and easy to integrate. Compatible with range of ESP and MSP, all it takes is a few hours from the tech team. Presence across the globe: With headquarters in India, WebEngage has expanded its operations globally with offices and presence in the Middle East & Africa region, Southeast Asia, and South America. **Average Rating:** 4.5/5.0 **Total Reviews:** 753 **How Do G2 Users Rate WebEngage?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Optimization:** 8.8/10 (Category avg: 8.4/10) - **Integrations - Mobile Marketing:** 8.7/10 (Category avg: 8.6/10) - **Campaign Analysis:** 8.9/10 (Category avg: 8.4/10) **Who Is the Company Behind WebEngage?** - **Seller:** [WebEngage](https://www.g2.com/sellers/webengage) - **Company Website:** https://webengage.com - **Year Founded:** 2011 - **HQ Location:** Mumbai - **Twitter:** @webengage (5,055 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2663547/ (367 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Product Manager, Digital Marketing Manager - **Top Industries:** Financial Services, Education Management - **Company Size:** 55% Mid-Market, 27% Small-Business #### What Are WebEngage's Pros and Cons? **Pros:** - Ease of Use (61 reviews) - Analytics (47 reviews) - Journey Creation (43 reviews) - Helpful (42 reviews) - Features (39 reviews) **Cons:** - Learning Curve (23 reviews) - Slow Performance (20 reviews) - Time-Consuming (17 reviews) - Missing Features (16 reviews) - Steep Learning Curve (14 reviews) ### What Do G2 Reviewers Say About WebEngage? *AI-generated summary from verified user reviews* **Pros:** - Users find WebEngage **very easy to use** , streamlining engagement and communication processes effortlessly. - Users appreciate the **strong analytics and segmentation features** of WebEngage, enabling effective campaign performance insights and user targeting. - Users love the **intuitive journey designer** of WebEngage, simplifying complex campaigns and enhancing customer targeting effectively. - Users appreciate the **helpful support** of WebEngage, praising their responsiveness and effective assistance in improving engagement. - Users appreciate the **abundant features** of WebEngage, making it easy for new users to access and utilize effectively. **Cons:** - Users find the **learning curve steep** , requiring time and support to navigate WebEngage's complex interface and features. - Users experience **slow performance** with live segments and dashboard load times, leading to occasional inconvenience. - Users find the **time-consuming** nature of loading live segments and creating customer segments frustrating and inconvenient. - Users find the **missing features** frustrating, especially with slow loading times and limitations on trial access. - Users face a **steep learning curve** with WebEngage's complex interface and integration processes, especially for new users. #### What Are Recent G2 Reviews of WebEngage? **"[WebEngage’s Strong Focus on Customer Retention and Engagement](https://www.g2.com/survey_responses/webengage-review-12980908)"** **Rating:** 4.0/5.0 stars *— Rohit J.* [Read full review](https://www.g2.com/survey_responses/webengage-review-12980908) --- **"[Events Analytics Makes Retention Insights Seamless](https://www.g2.com/survey_responses/webengage-review-12981114)"** **Rating:** 4.5/5.0 stars *— Marmik S.* [Read full review](https://www.g2.com/survey_responses/webengage-review-12981114) --- ### 23. [Dotdigital](https://www.g2.com/products/dotdigital/reviews) Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bring all your customer data together, understand your audience, and automate journeys that drive real results. What you can do with Dotdigital - Build and automate campaigns across email, SMS, web, WhatsApp, social, and more - Use AI to predict intent, personalize messages, and improve performance - Create a single customer view by connecting Shopify, Magento, your CRM, and more - Reach B2B, B2C, and non-profit audiences with journeys that adapt to your goals Why marketers choose Dotdigital - Easy to use for everyday marketers - Scales with your data, channels, and teams - Helps you deliver timely and relevant customer experiences - Proven to boost engagement, conversions, and loyalty A little more about Dotdigital: - We were founded in 1999 and are formerly known as Dotmailer - More than 4,000 brands worldwide use Dotdigital to grow customer relationships - We’re headquartered at London Bridge, UK - 450+ employees helping customers globally including the UK, US, Europe, and JAPAC - We’re proud to be the world’s first carbon-neutral marketing automation platform - We hold ISO14001, ISO 27701, and ISO27001 certifications Learn more at dotdigital.com. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,186 **How Do G2 Users Rate Dotdigital?** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.0/10) - **Optimization:** 8.4/10 (Category avg: 8.4/10) - **Integrations - Mobile Marketing:** 8.2/10 (Category avg: 8.6/10) - **Campaign Analysis:** 8.6/10 (Category avg: 8.4/10) **Who Is the Company Behind Dotdigital?** - **Seller:** [Dotdigital](https://www.g2.com/sellers/dotdigital) - **Company Website:** https://www.dotdigital.com - **Year Founded:** 1999 - **HQ Location:** London Bridge, London - **Twitter:** @dotdigital (15,898 Twitter followers) - **LinkedIn® Page:** http://www.linkedin.com/company/1131881 (465 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Marketing Executive - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 46% Mid-Market, 40% Small-Business #### What Are Dotdigital's Pros and Cons? **Pros:** - Ease of Use (296 reviews) - Customer Support (245 reviews) - Helpful (220 reviews) - Email Marketing (166 reviews) - Features (151 reviews) **Cons:** - Missing Features (99 reviews) - Learning Curve (67 reviews) - Limited Features (65 reviews) - Limitations (54 reviews) - Email Issues (41 reviews) ### What Do G2 Reviewers Say About Dotdigital? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Dotdigital, enjoying its clear interface and supportive onboarding process. - Users commend Dotdigital's **exceptional customer support** , noting responsive assistance and effective problem resolution every time help is needed. - Users value the **comprehensive features** of Dotdigital, enhancing customer segmentation and streamlining marketing strategies effectively. - Users appreciate the **user-friendly features** of Dotdigital, enhancing email effectiveness and streamlining marketing strategies. - Users value Dotdigital for its **customization options and powerful features** , enabling effective audience segmentation and insightful marketing strategies. **Cons:** - Users are frustrated with the **missing features** in Dotdigital, particularly regarding testing variable content and AI integration. - Users experience a **steep learning curve** initially due to extensive features and integration configurations. - Users find the **limited features** of Dotdigital somewhat restrictive, wishing for more templates and streamlined functionality. - Users identify **reporting and onboarding challenges** with Dotdigital that impact ease of use and overall satisfaction. - Users express frustration over **email issues** like difficulty with reporting and lack of advanced segmentation options. #### What Are Recent G2 Reviews of Dotdigital? **"[DotDigital’s real-time analytics and dynamic content make campaigns smarter](https://www.g2.com/survey_responses/dotdigital-review-12969976)"** **Rating:** 4.0/5.0 stars *— Abbie S.* [Read full review](https://www.g2.com/survey_responses/dotdigital-review-12969976) --- **"[Effortless Segmentation, Quick Setup](https://www.g2.com/survey_responses/dotdigital-review-12951247)"** **Rating:** 4.5/5.0 stars *— Brandon M.* [Read full review](https://www.g2.com/survey_responses/dotdigital-review-12951247) --- #### What Are G2 Users Discussing About Dotdigital? - [What is Dotdigital used for?](https://www.g2.com/discussions/what-is-dotdigital-used-for) - 1 comment - [What is engagement cloud in Magento 2?](https://www.g2.com/discussions/what-is-engagement-cloud-in-magento-2) - [How do I use Dotmailer?](https://www.g2.com/discussions/how-do-i-use-dotmailer) - [How much does Dotmailer cost?](https://www.g2.com/discussions/how-much-does-dotmailer-cost) - 1 comment - [What is engagement cloud?](https://www.g2.com/discussions/what-is-engagement-cloud) - 1 comment ### 24. [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attract the right buyers, nurture them across channels and journeys, align sales and marketing efforts, and deliver insights that maximize marketing’s impact on revenue. As a centralized hub for cross-channel campaign orchestration and execution, Adobe Marketo Engage supports businesses of all sizes—helping them acquire, nurture, expand, and retain customers along complex buying journeys. By integrating with sales tools, it streamlines marketing automation, campaign management, and lead nurturing. Whether you’re a fast-growing small business or a global enterprise, Marketo Engage empowers marketing teams to launch more campaigns, generate more sales-ready leads, and boost sales performance. Backed by proven technology, comprehensive services, and expert guidance, Marketo Engage helps thousands of companies worldwide transform marketing from a cost center into a revenue driver. **Average Rating:** 4.1/5.0 **Total Reviews:** 3,014 **How Do G2 Users Rate Adobe Marketo Engage?** - **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 9.0/10) - **Optimization:** 8.4/10 (Category avg: 8.4/10) - **Integrations - Mobile Marketing:** 8.3/10 (Category avg: 8.6/10) - **Campaign Analysis:** 8.6/10 (Category avg: 8.4/10) **Who Is the Company Behind Adobe Marketo Engage?** - **Seller:** [Adobe](https://www.g2.com/sellers/adobe) - **Company Website:** https://adobe.com - **Year Founded:** 1982 - **HQ Location:** San Jose, CA - **Twitter:** @Adobe (956,842 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1480/ (42,087 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Marketing Operations Manager - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 53% Mid-Market, 25% Enterprise #### What Are Adobe Marketo Engage's Pros and Cons? **Pros:** - Ease of Use (193 reviews) - Automation (185 reviews) - Features (143 reviews) - Integrations (131 reviews) - Marketing Automation (119 reviews) **Cons:** - Learning Curve (176 reviews) - Steep Learning Curve (135 reviews) - Not Intuitive (109 reviews) - Complexity (100 reviews) - Expensive (87 reviews) ### What Do G2 Reviewers Say About Adobe Marketo Engage? *AI-generated summary from verified user reviews* **Pros:** - Users find Adobe Marketo Engage to be very **easy to use** , greatly streamlining updates and integrations. - Users value the **advanced automation features** of Adobe Marketo Engage, streamlining marketing efforts effectively and efficiently. - Users value the **robust integration capabilities** of Adobe Marketo Engage, enhancing their marketing effectiveness significantly. - Users highlight the **strong integration capabilities** of Adobe Marketo Engage, enhancing efficiency across various tools and workflows. - Users appreciate the **advanced marketing automation** features of Adobe Marketo Engage, enabling complex, personalized campaigns seamlessly. **Cons:** - Users find the **learning curve steep** for Adobe Marketo Engage, requiring preparation and time to master its complexity. - Users find a **steep learning curve** with Adobe Marketo Engage, requiring time and technical skills to navigate effectively. - Users find Marketo Engage **not intuitive** , desiring a more user-friendly interface and better customization options. - Users find the **complexity of campaigns and file management** challenging, often hindering their workflow and organization. - Users find Marketo Engage to be **extremely expensive** , particularly compared to other marketing automation platforms. #### What Are Recent G2 Reviews of Adobe Marketo Engage? **"[Scalable, Flexible Platform for Complex Marketing Automation](https://www.g2.com/survey_responses/adobe-marketo-engage-review-12880708)"** **Rating:** 4.0/5.0 stars *— Lindsay C.* [Read full review](https://www.g2.com/survey_responses/adobe-marketo-engage-review-12880708) --- **"[The Most Powerful Marketing Operations & Automation Tool](https://www.g2.com/survey_responses/adobe-marketo-engage-review-8166383)"** **Rating:** 5.0/5.0 stars *— Robyn H.* [Read full review](https://www.g2.com/survey_responses/adobe-marketo-engage-review-8166383) --- #### What Are G2 Users Discussing About Adobe Marketo Engage? - [How does Adobe Marketo Engage enable marketers to create more personalized and effective marketing campaigns?](https://www.g2.com/discussions/how-does-adobe-marketo-engage-enable-marketers-to-create-more-personalized-and-effective-marketing-campaigns) - 1 comment - [What is Adobe Marketo Engage used for?](https://www.g2.com/discussions/what-is-adobe-marketo-engage-used-for) - 2 comments, 2 upvotes - [What is Marketo Sales Connect (formerly ToutApp) used for?](https://www.g2.com/discussions/what-is-marketo-sales-connect-formerly-toutapp-used-for) - [Who uses Marketo?](https://www.g2.com/discussions/who-uses-marketo) - 2 comments - [Is marketo a CRM?](https://www.g2.com/discussions/is-marketo-a-crm) - 3 comments ### 25. [Listrak](https://www.g2.com/products/listrak/reviews) Listrak is the person-first marketing automation platform built to help retailers and ecommerce brands deliver hyper-personalized customer experiences at scale. By seamlessly integrating data, identity, and cross-channel messaging, Listrak empowers marketers to unify the customer journey and activate real-time engagement strategies that drive measurable growth and revenue. Designed for enterprise-level businesses across verticals like fashion, beauty, sporting goods, and more, Listrak goes beyond traditional marketing tools. It offers a truly unified platform that eliminates silos between channels—email, SMS, push notifications, and web—giving marketers full control over how, when, and where they connect with customers. With Listrak, brands can segment audiences with precision, personalize messaging based on predictive insights, and orchestrate campaigns that resonate deeply with individual customer needs. At the heart of Listrak’s platform is Listrak Intelligence, a suite of AI-powered capabilities including identity resolution, predictive segmentation, and recommendation engines. These tools enable marketers to anticipate customer behavior, tailor experiences in real time, and increase conversions while improving retention. Whether reactivating lapsed contacts or nurturing long-term loyalty, Listrak’s lifecycle marketing capabilities ensure brands stay connected with their customers beyond the first purchase. Listrak also stands out for its strategic partnership model. More than just a technology provider, Listrak offers hands-on guidance from retail experts who work as an extension of your team. From compliance support to campaign optimization, this collaborative approach helps brands navigate complexity and maximize impact. Efficiency is another core advantage. With an intuitive user interface, pre-built automation workflows, and real-time analytics, Listrak enables marketers to execute faster, make smarter decisions, and scale seamlessly. Its enterprise-grade infrastructure ensures reliability, security, and scalability—delivering billions of messages across channels with confidence. Ultimately, Listrak is built for marketers who demand results. Every feature is designed to increase engagement, reduce churn, and accelerate profitability. By turning insights into action and delivering deeply personalized experiences, Listrak helps brands build stronger customer relationships and achieve lasting business success. **Average Rating:** 4.5/5.0 **Total Reviews:** 299 **How Do G2 Users Rate Listrak?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) - **Optimization:** 8.7/10 (Category avg: 8.4/10) - **Integrations - Mobile Marketing:** 8.5/10 (Category avg: 8.6/10) - **Campaign Analysis:** 8.6/10 (Category avg: 8.4/10) **Who Is the Company Behind Listrak?** - **Seller:** [Listrak](https://www.g2.com/sellers/listrak) - **Company Website:** https://www.listrak.com - **Year Founded:** 1999 - **HQ Location:** Lititz, PA - **Twitter:** @Listrak (3,182 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/118908/ (246 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Retail, Consumer Goods - **Company Size:** 56% Mid-Market, 33% Small-Business #### What Are Listrak's Pros and Cons? **Pros:** - Customer Support (32 reviews) - Ease of Use (23 reviews) - Helpful (23 reviews) - Email Marketing (17 reviews) - Automation Efficiency (16 reviews) **Cons:** - Learning Curve (17 reviews) - Not Intuitive (11 reviews) - Difficult Learning (8 reviews) - Limited Features (8 reviews) - Slow Performance (8 reviews) ### What Do G2 Reviewers Say About Listrak? *AI-generated summary from verified user reviews* **Pros:** - Users commend Listrak's **excellent customer support** , appreciating prompt assistance and valuable guidance throughout their marketing efforts. - Users appreciate the **ease of use** of Listrak, finding setup straightforward and the admin side easy to navigate. - Users value the **expert support** provided by Listrak, facilitating onboarding, maintenance, and continual growth in marketing efforts. - Users value Listrak's **targeted optimization and excellent support** , enhancing their email marketing efficiency and performance. - Users value Listrak's **automation efficiency** , enabling targeted marketing and substantial program growth with minimal resources. **Cons:** - Users note a **steep learning curve** initially with Listrak, requiring support to navigate its complex features effectively. - Users find Listrak's interface **not intuitive** , often relying on support for navigation and workflow processes. - Users find that there's a **difficult learning curve** with Listrak, especially regarding navigation and content management. - Users find Listrak's features **limited** , especially in mobile integration and HTML editing capabilities for emails. - Users experience **slow performance** with Listrak, particularly with product recommendations and web interface challenges. #### What Are Recent G2 Reviews of Listrak? **"[Game-Changer for B2B E-Commerce Automation](https://www.g2.com/survey_responses/listrak-review-12448237)"** **Rating:** 4.0/5.0 stars *— Hagner H.* [Read full review](https://www.g2.com/survey_responses/listrak-review-12448237) --- **"[Unifies E-commerce Marketing, Boosting Sales](https://www.g2.com/survey_responses/listrak-review-12449307)"** **Rating:** 4.0/5.0 stars *— Sebastian R.* [Read full review](https://www.g2.com/survey_responses/listrak-review-12449307) --- #### What Are G2 Users Discussing About Listrak? - [What is Listrak used for?](https://www.g2.com/discussions/what-is-listrak-used-for) ## What Is Mobile Marketing Software? [Marketing Software](https://www.g2.com/categories/marketing) ## What Software Categories Are Similar to Mobile Marketing Software? - [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) - [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) - [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics) - [Push Notification Software](https://www.g2.com/categories/push-notification) - [Personalization Engines](https://www.g2.com/categories/personalization-engines) - [Personalization Software](https://www.g2.com/categories/personalization) - [SMS Marketing Software](https://www.g2.com/categories/sms-marketing) --- ## How Do You Choose the Right Mobile Marketing Software? ### What You Should Know About Mobile Marketing Software ### What is Mobile Marketing Software? Mobile marketing software empowers brands to reach their targeted audience through various mobile devices (i.e. smartphones, tablets). Many businesses utilize mobile marketing software due to consumers’ increased use of mobile devices. The first mobile marketing campaigns started before smartphones were even invented with the use of [SMS marketing](https://www.g2.com/categories/sms-marketing). Mobile marketing increased with the emergence of smartphones and in-app messaging. Mobile marketing leverages [location based marketing](https://www.g2.com/categories/location-based-marketing) data to deliver timely and relevant messaging to consumers. This software often utilizes [geo-fencing software](https://www.g2.com/categories/geofencing) as well. For example, marketers can target messages to consumers at a trade show they’re visiting or with a push notification on people’s smartphones. Key Benefits of Mobile Marketing Software - Delivers highly personalized messages at scale - Segments target audiences based on real-time data based on individual’s actions - Creates unique marketing experiences across multiple channels, including push notifications, in-app messages, email, SMS, and more ### Why Use Mobile Marketing Software? **Reach —** It’s important for marketers to utilize mobile marketing software as consumers constantly use their mobile devices. Mobile marketing tactics can increase brand awareness, drive new revenue, and prompt new traffic to a business’s website. Another prominent reason marketers use mobile marketing software is to reach consumers in specific locations. For example, this software enables marketers to send a push notification for a coupon while a consumer is in or near a physical store. **Personalization —** Marketers can send personalized marketing messages to consumers through their mobile devices. Mobile devices are a great way to build a personal connection with consumers by delivering push notifications or in-app messaging based on what they actually do on their mobile device. **Timely —** With the use of mobile marketing software, marketers can deliver timely, relevant mobile messaging by using geo-fencing or beacon technology. Mobile marketing campaigns can be targeted based on precise location such as an aisle in a grocery store. ### Who Uses Mobile Marketing Software? **Marketers —** Marketers predominantly use mobile marketing software. They use this software to connect mobile campaigns with other marketing channels. Marketers can use this software to respond to real-time customer behavior through an abundance of channels including apps or optimized websites. **Digital marketing agencies —** If a business doesn't have a dedicated marketing team, or wants to outsource its digital marketing efforts, hiring a digital marketing agency to utilize mobile marketing software is an option. Digital marketing agencies provide expertise and allow businesses to strategically focus on other areas of growth. These types of agencies manage mobile marketing software and campaigns, social media campaigns, and SEO strategies. ### What is the best mobile marketing software for startups? Based on expert G2 reviews, these are some of the top Mobile Marketing software for startups: - [Insider](https://www.g2.com/products/insider/reviews) - [Braze](https://www.g2.com/products/braze/reviews) - [CleverTap](https://www.g2.com/products/clevertap/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) These mobile marketing software offers a balance of affordability, ease of use, and features that can support growth strategies at any scale. These apps are also adaptable across smartphones and tablets for cross-device and cross-channel data analysis. ### What's the best tool for mobile marketing in retail? Depending on your or the company's specific needs, G2 offers a variety of options for mobile marketing platforms for retail businesses. Some of these top contenders are: - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews): This app provides attribution and marketing analytics, user acquisition tracking, fraud protection, and app integration. - [OneSignal](https://www.g2.com/products/onesignal/reviews): Features push notifications, SMS and in-app messaging, segmentation, A/B testing, and campaign analytics. - [Iterable](https://www.g2.com/products/iterable/reviews): Offers omnichannel campaign analytics, A/B testing, user profile journey mapping, and user acquisiton tracking. These mobile marketing tools have one of the best capabilities for retail businesses. ### Kinds of Mobile Marketing Software Marketers can reach consumers on their mobile devices in a variety of ways. There are an abundance of mobile marketing software options that businesses can us, this might depend on what marketing channel they want to use. **SMS marketing software —** SMS marketing software enables companies to plan and implement marketing campaigns that target mobile devices via SMS. With bulk messaging, users can send numerous promotional text messages with one click. This functionality enables businesses to easily gain a large number of new subscribers. [**Push notification software**](https://www.g2.com/categories/push-notification) **—** Push notification software helps businesses send messages directly to a customer’s mobile device and provides consumers with important alerts or updates. These solutions are typically used by marketing teams that must send a specific call to action. Calls to action can be crafted within the notification service and sent directly to a consumer’s device via mobile application, desktop application, or web browser. **In-app messaging software —** This type of software, and all kinds of mobile marketing software, can be used for re-engagement purposes, but can also be used to enhance users’ experiences. An example of in-app messaging could be sending messages that remind consumers of a limited offer or other special event taking place. ### Mobile Marketing Software Features **Audience segmentation —** This feature identifies the most granular audience segments based on actions, inactions, and user properties. It helps companies engage users with relevant content based on specific attributes, behaviors, and events. [**Proximity marketing**](https://www.g2.com/categories/mobile-marketing/f/proximity-marketing) **—** Proximity marketing features collect real-time, geo-location data on mobile users to customize relevant campaigns based on location. **A/B testing —** A/B testing features enable businesses to test, measure, and optimize mobile marketing campaigns on a variety of different elements such as content, timing, and other valuable metrics. **Campaign analytics —** This feature measures and attributes the impact and effectiveness of mobile marketing campaigns and displays those results in graphs and reports. **Two-way text messaging —** This type of messaging facilitates two-way text messaging to encourage consumer engagement and loyalty. This feature encourages consumer engagement because it prompts consumers to reply back to the original message. Other Features of Mobile Marketing Software: [Bulk SMS Capabilities](https://www.g2.com/categories/mobile-marketing/f/bulk-sms), [Campaign Analysis Capabilities](https://www.g2.com/categories/mobile-marketing/f/campaign-analysis), [Push Notifications Capabilities](https://www.g2.com/categories/mobile-marketing/f/push-notifications) ### Trends Related to Mobile Marketing Software **5G —** 5G has brought increased speed and responsiveness. 5G can provide fixed wireless access, meaning consumers don’t need a fixed-line broadband connection. With the increased capabilities of 5G, consumers can use the same connection for devices in their home that they use for their mobile devices. This enables marketers to connect even more with consumers in real time and use this data to optimize their mobile, location-based marketing strategies. **Extended reality —** Extended reality, which includes augmented reality (AR) and virtual reality (VR), allows marketers to create immersive experiences for consumers. Marketers can implement these experiential strategies on mobile devices to bring products and services to life. **Video marketing —** Mobile video is expected to increase as CTV (connected TV) and OTT (over-the-top) programming increases. CTV refers to any TV that connects to the internet to access information beyond regular cable television offerings. OTT content is used on the internet with the support of multisystem operators. Marketers can use videos on mobile devices to help consumers easily digest information while on the go. ### Potential Issues with Mobile Marketing Software **Attribution —** It can be challenging for marketers to attribute success and ROI to specific mobile marketing campaigns. This makes it difficult for businesses to grow their mobile marketing efforts if they can’t track revenue, leads, and conversions that come from mobile marketing tactics. [Mobile attribution software](https://www.g2.com/categories/mobile-attribution) can be used by companies to determine which campaigns, partners, and channels deliver each mobile app installation. This type of software is based on an attribution window, or conversion window, which is the period of time a user’s action counts as having an impact on the decision for installation. ### Software and Services Related to Mobile Marketing Software [**Location based marketing software**](https://www.g2.com/categories/location-based-marketing) **—** Location based marketing software helps companies implement marketing activities based on consumers’ geographic location. This type of marketing software uses consumer location data to display relevant messages to a highly-targeted audience. [**Proactive notification software**](https://www.g2.com/categories/proactive-notification) **—** Proactive notification software helps raise awareness for customers and companies by alerting individuals to useful information such as an upcoming activity or action. Businesses can utilize this software to alert customers on their mobile devices of any noteworthy promotions currently taking place. This software can alert a company about a customer event and other information to help optimize customer service and increase sales. [**Digital marketing services**](https://www.g2.com/categories/digital-marketing) **—** Digital marketing firms understand how each aspect of digital marketing can contribute to an organization’s goals and design their services with this in mind. Firms offering digital marketing services provide additional solutions focused on creating a strong web presence such as responsive website design, search engine optimization services (SEO), and overall online marketing strategy. Digital marketing services can focus on companies’ mobile marketing strategies to help them reach their target audiences in multiple ways on their mobile devices. ### Mobile Marketing Software FAQs ### Most Popular FAQs #### Which mobile marketing software has the best reviews? Based on verified user ratings across a wide volume of G2 reviews, these mobile marketing platforms consistently earn top marks for overall satisfaction: - [Insider One](https://www.g2.com/products/insider-one/reviews) — A cross-channel mobile marketing platform recognized for its AI-powered segmentation, in-app messaging, and personalized push notification capabilities that help brands deliver contextually relevant experiences across web and mobile. - [Braze](https://www.g2.com/products/braze/reviews) — A customer engagement platform widely adopted by growth-focused brands for its multichannel orchestration across push, SMS, email, and in-app messaging, with a flexible canvas builder that supports complex lifecycle automation. - [Attentive](https://www.g2.com/products/attentive/reviews) — An SMS and email marketing platform praised for its conversational subscriber acquisition tools, high deliverability rates, and deep integration with e-commerce platforms that make it a go-to for revenue-driven mobile campaigns. - [CleverTap](https://www.g2.com/products/clevertap/reviews) — An all-in-one mobile engagement platform valued for combining behavioral analytics, audience segmentation, and multichannel campaign execution in a single interface built around improving mobile app retention and lifetime value. #### How to create a mobile marketing strategy? A mobile marketing strategy starts with a clear understanding of your audience, the mobile channels they use, and the specific actions you want them to take. Begin by defining your mobile audience segments using behavioral and demographic data, then map the channels most relevant to each segment, including SMS, push notifications, in-app messaging, mobile email, or paid mobile advertising. Set measurable goals for each channel, such as opt-in growth, click-through rates, conversion events, or app retention benchmarks. Next, select a mobile marketing platform that supports the channels and automation capabilities your strategy requires.  Build your messaging framework around the mobile moment. Short, direct copy with a single clear call to action works significantly better on mobile than content designed for desktop. Establish a testing cadence using A/B experiments on send timing, message copy, and audience segments to improve performance continuously. Finally, define how you will measure success at both the campaign and lifecycle levels, connecting mobile engagement metrics to revenue or retention outcomes. #### Which mobile marketing software is preferred by e-commerce brands?  E-commerce brands rely on mobile marketing platforms that connect directly to their storefront data, support high-volume transactional and promotional messaging, and drive measurable revenue outcomes through mobile channels. - [Attentive](https://www.g2.com/products/attentive/reviews) — A dominant choice among e-commerce brands for SMS marketing, recognized for its subscriber list growth tools, abandoned cart and browse abandonment triggers, and strong integrations with Shopify, Klaviyo, and other e-commerce platforms. - [MoEngage](https://www.g2.com/products/moengage/reviews) — An insights-led engagement platform used by e-commerce brands to orchestrate mobile push, SMS, and in-app campaigns based on real-time behavioral signals, with AI-driven recommendations that increase conversion at key purchase moments. - [Storyly](https://www.g2.com/products/storyly/reviews) — A mobile engagement platform that embeds interactive story and video content directly into ecommerce apps, helping brands increase product discovery, reduce time to purchase, and improve app session depth. - [Listrak](https://www.g2.com/products/listrak/reviews) — A retail-focused mobile and email marketing platform built for e-commerce, offering SMS, email, and identity resolution tools that retailers use to recover abandoned sessions, grow subscriber lists, and drive repeat purchases. #### What are the leading apps for mobile marketing automation? The strongest mobile marketing automation platforms go beyond basic scheduling to support behavioral triggers, cross-channel journey orchestration, and dynamic audience segmentation that delivers the right message at the right mobile moment. - [Braze](https://www.g2.com/products/braze/reviews) — Widely regarded as a leading mobile marketing automation platform, Braze offers a visual canvas builder for multi-step journey automation across push, SMS, email, and in-app channels, with real-time event triggers and intelligent delivery timing. - [Customer.io](https://www.g2.com/products/customer-io/reviews) — A behavior-driven messaging automation platform praised for its flexible event-based trigger system, branching workflow logic, and strong developer-friendly API that allows product and marketing teams to build highly customized mobile engagement automations. - [Iterable](https://www.g2.com/products/iterable/reviews) — A cross-channel marketing automation platform used by consumer brands for lifecycle campaign orchestration, offering mobile push, SMS, in-app, and email automation with data-rich audience building tools and drag-and-drop journey mapping. - [OneSignal](https://www.g2.com/products/onesignal/reviews) — A widely adopted push notification and in-app messaging platform recognized for its ease of implementation, real-time segmentation, and automated delivery optimization that makes mobile messaging automation accessible to teams of any size. #### What are common mobile marketing mistakes? The most common mobile marketing mistakes stem from treating mobile as a scaled-down version of desktop marketing rather than as a distinct channel with its own user behavior, attention patterns, and technical constraints. - Sending too frequently without behavioral context is the most-cited issue; users opt out when messages arrive at irrelevant times rather than in response to signals like cart abandonment or app inactivity.  - Over-reliance on a single channel, such as push notifications alone, misses users who have disabled app alerts or primarily engage via SMS or email.  - Poor personalization, sending the same message to an entire list rather than to behaviorally defined segments, consistently underperforms targeted campaigns and erodes subscriber trust.  - Neglecting to optimize for mobile rendering is another common failure, particularly for email campaigns, where images, buttons, and text that display correctly on desktop break the experience on a 375px screen.  - Finally, many teams measure mobile marketing performance using open and click rates alone rather than connecting campaign activity to downstream outcomes like purchase conversion, subscription renewal, or long-term retention, which are the metrics that actually reflect whether mobile marketing is working. ### Small Business FAQs #### What is the most affordable mobile marketing software for SMBs? For operators evaluating [small business mobile marketing software](https://www.g2.com/categories/mobile-marketing/small-business), the strongest affordable platforms deliver core SMS, push, and email capabilities with transparent per-message or flat-rate pricing that keeps costs predictable as subscriber lists grow. - [Textedly](https://www.g2.com/products/textedly/reviews) — A straightforward SMS marketing platform built for small businesses, offering simple list management, keyword opt-in tools, and scheduled messaging at a price point that accommodates tight marketing budgets without sacrificing core functionality. - [SendPulse](https://www.g2.com/products/sendpulse/reviews) — A multi-channel marketing platform that small businesses use for SMS, email, web push, and chatbot campaigns from a single affordable subscription, with a free tier that allows early-stage teams to get started without upfront commitment. - [OneSignal](https://www.g2.com/products/onesignal/reviews) — A push notification and in-app messaging platform with a generous free tier widely used by small businesses and app developers, offering real-time segmentation, automated notifications, and A/B testing at no cost for most SMB-scale deployments. - [Textline](https://www.g2.com/products/textline/reviews) — A business SMS platform designed for small teams managing two-way customer conversations, offering shared inbox texting, scheduled campaigns, and contact management at pricing accessible to single-location and local businesses. #### What is the best mobile marketing software for startups? Startups need mobile marketing software that implements quickly, integrates with modern tech stacks, and scales from early-stage list sizes without requiring a dedicated marketing operations team. Browse the full [small business mobile marketing software](https://www.g2.com/categories/mobile-marketing/small-business) category on G2 to compare top-rated options. - [Customer.io](https://www.g2.com/products/customer-io/reviews) — A behavior-driven messaging platform popular with product-led startups for its event-based automation, clean API, and the ability to build sophisticated mobile and email lifecycle campaigns without a large marketing team. - [Salesmsg](https://www.g2.com/products/salesmsg/reviews) — A two-way business SMS platform that startup sales and support teams use to engage leads and customers through conversational text messaging, with CRM integrations and automated follow-up sequences that keep pipelines moving. - [Outgrow](https://www.g2.com/products/outgrow/reviews) — An interactive content marketing platform that startups use to build mobile-optimized quizzes, calculators, and assessments that generate qualified leads and capture first-party data without requiring developer resources. - [Flowcode](https://www.g2.com/products/flowcode/reviews) — A QR code and mobile landing page platform that startups use to bridge offline and online marketing touchpoints, enabling quick mobile-first campaign launches with scan tracking and conversion analytics built in. #### Which mobile marketing software is the most user-friendly for startups? Ease of use is critical for lean startup teams where marketers wear multiple hats and have limited time for onboarding. These platforms earn the highest usability marks from small-team users. - [Textedly](https://www.g2.com/products/textedly/reviews) — Consistently cited for its clean, no-friction interface, with startup teams regularly noting they were sending their first SMS campaign within minutes of signing up and without any training or support. - [Salesmsg](https://www.g2.com/products/salesmsg/reviews) — Startup users highlight how intuitively the platform mirrors familiar messaging apps, making adoption immediate for sales and support reps who need to start texting customers without a learning curve. - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — Praised for its guided campaign builder and accessible interface that helps startup marketers create and launch mobile email and SMS campaigns without needing prior marketing automation experience. - [WebEngage](https://www.g2.com/products/webengage/reviews) — Startup users appreciate WebEngage's visual journey builder and pre-built automation templates that allow small teams to get behavioral mobile campaigns running quickly without custom development or lengthy setup. #### What is the best-rated mobile marketing service for small businesses? Small businesses benefit most from mobile marketing platforms that combine strong satisfaction ratings with practical support, reliable deliverability, and feature sets that match the scale and complexity of growing teams. Explore the full [small business mobile marketing software](https://www.g2.com/categories/mobile-marketing/small-business) category on G2 to compare options. - [Attentive](https://www.g2.com/products/attentive/reviews) — Earns strong marks from small business users for its responsive account support, high SMS deliverability, and guided onboarding that helps growing brands build and engage subscriber lists from day one. - [CleverTap](https://www.g2.com/products/clevertap/reviews) — Small business mobile app owners rate CleverTap highly for its practical segmentation tools, in-app messaging capabilities, and customer success resources that help lean teams improve retention without data science expertise. - [Storyly](https://www.g2.com/products/storyly/reviews) — Receives high satisfaction scores from small business users for the ease of embedding interactive stories into their mobile apps and the visible impact on engagement metrics shortly after implementation. - [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — A full-stack mobile and email engagement platform praised by small business users for combining push, SMS, in-app, and email channels with AI-driven send-time optimization and strong onboarding support. #### What is the best mobile marketing software for small e-commerce businesses? Small e-commerce businesses need mobile marketing tools that connect directly to their store data, automate revenue-recovery campaigns like abandoned cart sequences, and grow their SMS and email subscriber lists without requiring a dedicated marketing operations team. - [Listrak](https://www.g2.com/products/listrak/reviews) — A retail-focused platform that small e-commerce teams use for SMS and email marketing with built-in identity resolution, triggered abandonment flows, and list growth tools designed to drive repeat purchase from mobile shoppers. - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — An e-commerce-friendly marketing platform that small online retailers use for mobile-optimized email and SMS campaigns, with native integrations to Shopify, Magento, and WooCommerce that sync customer and purchase data automatically. - [WebEngage](https://www.g2.com/products/webengage/reviews) — Enables small e-commerce brands to run multi-channel mobile engagement across push, SMS, and in-app channels based on real-time purchase and browse behavior, with conversion-focused automation templates built for online retail use cases. - [SendPulse](https://www.g2.com/products/sendpulse/reviews) — A cost-effective multi-channel platform that budget-conscious e-commerce SMBs use to run SMS, email, and web push campaigns from a single interface, with automation processes that handle transactional and promotional messaging without separate tools. ### Enterprise FAQs #### What is the best-rated mobile marketing software for tech enterprises? Technology enterprises need [enterprise mobile marketing software](https://www.g2.com/categories/mobile-marketing/enterprise) with robust APIs, real-time data infrastructure, and integration ecosystems that connect mobile engagement to broader martech and analytics stacks. These platforms earn the highest marks from large-scale enterprise buyers. - [Braze](https://www.g2.com/products/braze/reviews) — A leading enterprise mobile engagement platform built for tech organizations, offering a real-time data streaming architecture, developer-grade API, and scalable cross-channel orchestration that supports billions of messages per month across global deployments. - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — The industry standard for mobile attribution and marketing analytics in tech enterprises, trusted for its accurate measurement of campaign performance across paid, organic, and owned channels with a strong privacy-compliant data infrastructure. - [MoEngage](https://www.g2.com/products/moengage/reviews) — An insights-led engagement platform adopted by enterprise tech teams for its AI-driven audience segmentation, predictive analytics, and cross-channel campaign automation that reduces engineering dependency for complex mobile engagement processes. - [Airship](https://www.g2.com/products/airship/reviews) — A mobile experience platform with a deep push notification and in-app messaging infrastructure, recognized by enterprise tech teams for its data activation capabilities, no-code experience editor, and long track record of enterprise-scale reliability. #### What is the most reliable mobile marketing software tool for enterprises? Enterprise buyers prioritize platform uptime, message deliverability at scale, and consistent data accuracy — particularly when mobile campaigns are tied directly to revenue events, compliance requirements, or time-sensitive customer communications. - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — A widely trusted enterprise marketing platform recognized for its robust infrastructure, enterprise-grade security, and compliance certifications, giving large organizations confidence in platform reliability for mission-critical mobile and email campaigns at scale. - [Insider One](https://www.g2.com/products/insider-one/reviews) — Enterprise users cite Insider's consistent platform availability and predictable performance across high-volume mobile push, SMS, and in-app campaigns as a core reason for long-term adoption in complex, multi-market deployments. - [Vibes](https://www.g2.com/products/vibes/reviews) — A mobile marketing platform built for enterprise brands requiring carrier-grade SMS deliverability and a compliance infrastructure suited to regulated industries, trusted by large organizations for reliable transactional and promotional mobile messaging. - [Branch](https://www.g2.com/products/branch/reviews) — The leading deep linking and mobile measurement platform for enterprise apps, recognized for the reliability of its attribution data and the accuracy of its linking infrastructure across iOS and Android at significant traffic volumes. #### What is the best-reviewed mobile marketing software for enterprise app integration? Integration depth is a core evaluation criterion for enterprise mobile marketing buyers managing complex martech stacks spanning attribution, CDPs, analytics, and data warehouse infrastructure. Explore the full [enterprise mobile marketing software](https://www.g2.com/categories/mobile-marketing/enterprise) category on G2 for in-depth integration comparisons. - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — Enterprise reviewers highlight AppsFlyer's extensive partner ecosystem, spanning ad networks, CDPs, data warehouses, and analytics platforms, as the primary reason for adoption in organizations that need mobile attribution data flowing into every part of their marketing stack. - [Branch](https://www.g2.com/products/branch/reviews) — Recognized for its deep linking infrastructure that works reliably across every mobile surface — including email, paid ads, QR codes, and organic search, and integrates cleanly with MMPs, CDPs, and analytics tools in enterprise environments. - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — An enterprise commerce experience platform with strong integration capabilities across e-commerce platforms, CDPs, and marketing automation systems, enabling large retail and digital commerce organizations to unify mobile engagement with broader personalization infrastructure. - [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — Enterprise teams recognize Netcore for its flexible integration framework that connects mobile push, email, SMS, and in-app channels to data warehouses, CRMs, and analytics platforms, reducing the number of point solutions required for full-funnel mobile engagement. #### What is the best enterprise mobile push notification and in-app engagement platform? Enterprise mobile push and in-app engagement requires platforms with sub-second message delivery, behavioral trigger precision, and scalable personalization infrastructure that holds up under high daily active user volumes. Browse the full [enterprise mobile marketing software](https://www.g2.com/categories/mobile-marketing/enterprise) category on G2 for detailed feature comparisons. - [Airship](https://www.g2.com/products/airship/reviews) — A specialist in mobile push and in-app experience delivery, Airship's enterprise infrastructure supports billions of notifications per day with real-time behavioral triggers, no-code content editing, and a data activation layer that connects engagement signals to downstream analytics. - [CleverTap](https://www.g2.com/products/clevertap/reviews) — Enterprise mobile teams use CleverTap for its combination of behavioral analytics and push execution in a single platform, enabling data-driven notification campaigns that respond to in-app actions in real time without requiring separate analytics tools. - [Braze](https://www.g2.com/products/braze/reviews) — Enterprise brands rely on Braze for sophisticated push and in-app orchestration across global user bases, with intelligent delivery timing, content personalization, and multi-variate testing capabilities that operate at scale without performance degradation. - [Attentive](https://www.g2.com/products/attentive/reviews) — While primarily known for SMS, Attentive's enterprise in-app and push capabilities earn high marks from large consumer brands that need tightly coordinated mobile messaging across channels within a single engagement workflow. #### What is the most scalable mobile marketing platform for an enterprise? Scalability in enterprise mobile marketing means handling growing user populations, increasing message volumes, and expanding channel complexity without degrading performance, increasing engineering burden, or requiring platform migrations. - [Insider One](https://www.g2.com/products/insider-one/reviews) — Enterprise teams across global markets use Insider for its ability to scale cross-channel mobile campaigns across millions of users with AI-powered segmentation that maintains personalization quality regardless of audience size or geographic complexity. - [MoEngage](https://www.g2.com/products/moengage/reviews) — Enterprise brands in high-growth markets rely on MoEngage for its scalable engagement infrastructure, with AI-driven automation and predictive segmentation that allow large teams to expand mobile campaign sophistication without proportionally increasing operational overhead. - [Vibes](https://www.g2.com/products/vibes/reviews) — A mobile marketing platform trusted by enterprise brands for carrier-grade SMS scalability, handling high-volume transactional and promotional message traffic with the compliance infrastructure required for regulated industries at a national scale. - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — An enterprise digital commerce platform with scalable mobile engagement architecture used by large retail and travel organizations that need to grow personalized mobile marketing programs in parallel with expanding product catalogs and customer bases. **Last updated on April 24, 2026** --- ## What Are the Most Common Questions About Mobile Marketing Software? *AI-generated · Last updated: June 3, 2026* ### Mobile Marketing platforms offering both email and SMS messaging in one cohesive integrated interface According to verified users, platforms in this category stand out when email and SMS can be planned, launched, and measured from one workspace instead of separate tools. Recent reviewers repeatedly mention unified campaign management, shared segmentation, and the ability to build journeys that move across channels without extra manual work. Buyers also value fast setup, clear workflows, and the ability to reuse audiences across email, SMS, push, web, and app touchpoints. In the latest G2 reviews, this integrated approach is tied to faster execution, more consistent messaging, and better coordination across customer lifecycle campaigns, especially when teams need to personalize outreach without adding operational complexity. ### Which Mobile Marketing solutions deliver messages that users actually want to receive and engage with Based on G2 reviews, a few products are repeatedly associated with relevant, personalized mobile messaging. - [Insider One](https://www.g2.com/products/insider-one) — unified journeys with behavioral personalization. - [Braze](https://www.g2.com/products/braze) — real-time triggers across key channels. - [Attentive](https://www.g2.com/products/attentive) — SMS campaigns tied to timely offers. - [Textedly](https://www.g2.com/products/textedly) — simple bulk texts with audience targeting. ### Which Mobile Marketing platforms avoid causing unsubscribe surges from poor personalization and messaging practices Based on G2 reviews, these products are most often linked to targeted messaging and stronger audience control. - [Braze](https://www.g2.com/products/braze) — personalization with quiet hours controls. - [Attentive](https://www.g2.com/products/attentive) — segmented SMS and email journeys. - [Insider One](https://www.g2.com/products/insider-one) — behavior-based messaging across channels. - [CleverTap](https://www.g2.com/products/clevertap) — real-time segmentation for relevant outreach. ### What features define modern mobile marketing platforms According to verified users, modern mobile marketing platforms are defined by segmentation, automation, and cross-channel journey building. In recent reviews, buyers consistently highlight the ability to trigger campaigns from customer behavior, personalize messages in real time, and manage email, SMS, push, in-app, and web touchpoints from a single system. Reviewers also point to audience management, A/B testing, analytics, and reusable templates as important for faster execution. Integration flexibility matters too, especially when teams want customer data, event tracking, and messaging workflows connected in one place. Across products in this category, the strongest themes are centralized orchestration, timely personalization, and less dependence on manual campaign work. ### How do teams use Mobile Marketing for customer journeys G2 reviewers mention that teams use mobile marketing to build journeys around onboarding, re-engagement, abandoned browse or cart activity, promotions, reminders, and retention flows. Recent feedback often describes behavior-based triggers that send the next message when a user installs an app, views a product, completes a purchase step, or becomes inactive. Teams also use these workflows to coordinate messages across SMS, email, push, in-app, and web channels so communication feels connected instead of repetitive. Buyers repeatedly value journey tools that reduce manual work, speed up campaign launches, and make it easier to deliver the right message at the right time based on actual customer actions.