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Best Mobile Marketing Software

Yukta Rustagi
YR
Researched and written by Yukta Rustagi

Using mobile marketing software, companies can plan, implement, and control diverse marketing campaigns that target smartphones, tablets, and other mobile devices within mobile web browsers, mobile applications, or mobile advertising. Retail stores, restaurants, airlines, and entertainment providers regularly use these platforms to engage mobile users with promotions, coupons, and surveys. Mobile marketing software can often collect a mobile user’s data, including web history and location, and use it to execute custom and timely interactions with existing and potential customers. This can lead to a quick turnaround in creating sales or gaining subscribers, as customers can take immediate action on their mobile device. Marketing teams can use these software solutions in conjunction with email marketing software and proactive notification software to maximize their visibility during marketing campaigns.

To qualify for inclusion in the Mobile Marketing category, a product must:

Enable the user to reach consumers through their mobile devices
Reach users through web browsers, push notifications, and in-app or in-game ads
Provide templates or design platforms for mobile ad campaigns
Track interaction data related to each advertisement
Be compatible with or offer proximity analytics software that helps target ads

Best Mobile Marketing Software At A Glance

Best for Small Businesses:
Insider
Insider
Best for Mid-Market:
Insider
Insider
Best for Enterprise:
Insider
Insider
Highest User Satisfaction:
Insider
Insider
Best Free Software:
Plivo
Plivo
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Best for Enterprise:
Insider
Insider
Highest User Satisfaction:
Insider
Insider
Best Free Software:
Plivo
Plivo

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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190 Listings in Mobile Marketing Available
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Insider
By Insider
(1,072)4.8 out of 5
Optimized for quick response
1st Easiest To Use in Mobile Marketing software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Insider—a single platform for building individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with a

    Users
    • Digital Marketing Specialist
    • Digital Marketing Manager
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 45% Mid-Market
    • 29% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Insider Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    258
    Customer Engagement
    254
    Engagement
    234
    Personalization
    205
    Experience
    174
    Cons
    Learning Curve
    87
    Difficult Learning
    36
    Poor Customer Support
    35
    High Learning Curve
    25
    Initial Difficulty
    25
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Insider features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.0
    9.6
    Optimization
    Average: 8.5
    9.5
    Integrations - Mobile Marketing
    Average: 8.7
    9.5
    Campaign Analysis
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Insider
    Company Website
    Year Founded
    2012
    HQ Location
    Global
    Twitter
    @useinsider
    45,488 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,369 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Insider—a single platform for building individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with a

Users
  • Digital Marketing Specialist
  • Digital Marketing Manager
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 45% Mid-Market
  • 29% Small-Business
Insider Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
258
Customer Engagement
254
Engagement
234
Personalization
205
Experience
174
Cons
Learning Curve
87
Difficult Learning
36
Poor Customer Support
35
High Learning Curve
25
Initial Difficulty
25
Insider features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.0
9.6
Optimization
Average: 8.5
9.5
Integrations - Mobile Marketing
Average: 8.7
9.5
Campaign Analysis
Average: 8.5
Seller Details
Seller
Insider
Company Website
Year Founded
2012
HQ Location
Global
Twitter
@useinsider
45,488 Twitter followers
LinkedIn® Page
www.linkedin.com
1,369 employees on LinkedIn®
Braze
By Braze
(1,127)4.5 out of 5
Optimized for quick response
14th Easiest To Use in Mobile Marketing software
View top Consulting Services for Braze
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from

    Users
    • CRM Manager
    • CRM Specialist
    Industries
    • Financial Services
    • Marketing and Advertising
    Market Segment
    • 57% Mid-Market
    • 24% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Braze Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    357
    Customer Support
    178
    Intuitive
    154
    Features
    153
    Experience
    151
    Cons
    Missing Features
    132
    Limitations
    126
    Learning Curve
    121
    Limited Features
    76
    Poor Customer Support
    69
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Braze features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 9.0
    8.3
    Optimization
    Average: 8.5
    8.3
    Integrations - Mobile Marketing
    Average: 8.7
    7.7
    Campaign Analysis
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Braze
    Company Website
    Year Founded
    2011
    HQ Location
    New York
    Twitter
    @Braze
    16,473 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,864 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from

Users
  • CRM Manager
  • CRM Specialist
Industries
  • Financial Services
  • Marketing and Advertising
Market Segment
  • 57% Mid-Market
  • 24% Enterprise
Braze Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
357
Customer Support
178
Intuitive
154
Features
153
Experience
151
Cons
Missing Features
132
Limitations
126
Learning Curve
121
Limited Features
76
Poor Customer Support
69
Braze features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.0
8.3
Optimization
Average: 8.5
8.3
Integrations - Mobile Marketing
Average: 8.7
7.7
Campaign Analysis
Average: 8.5
Seller Details
Seller
Braze
Company Website
Year Founded
2011
HQ Location
New York
Twitter
@Braze
16,473 Twitter followers
LinkedIn® Page
www.linkedin.com
1,864 employees on LinkedIn®

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CleverTap
By CleverTap
(599)4.6 out of 5
Optimized for quick response
4th Easiest To Use in Mobile Marketing software
View top Consulting Services for CleverTap
Save to My Lists
DealsSpecial offer!
75% off
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The

    Users
    • Product Manager
    • Marketing Manager
    Industries
    • Financial Services
    • Information Technology and Services
    Market Segment
    • 53% Mid-Market
    • 28% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • CleverTap Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    128
    Customer Support
    123
    Analytics
    108
    Helpful
    89
    Personalization
    80
    Cons
    Missing Features
    39
    Learning Curve
    38
    Limited Features
    38
    Limitations
    37
    Slow Loading
    24
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • CleverTap features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.0
    8.9
    Optimization
    Average: 8.5
    8.9
    Integrations - Mobile Marketing
    Average: 8.7
    8.9
    Campaign Analysis
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    CleverTap
    Company Website
    Year Founded
    2013
    HQ Location
    Mountain View, California
    Twitter
    @CleverTap
    22,125 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    672 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The

Users
  • Product Manager
  • Marketing Manager
Industries
  • Financial Services
  • Information Technology and Services
Market Segment
  • 53% Mid-Market
  • 28% Small-Business
CleverTap Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
128
Customer Support
123
Analytics
108
Helpful
89
Personalization
80
Cons
Missing Features
39
Learning Curve
38
Limited Features
38
Limitations
37
Slow Loading
24
CleverTap features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.0
8.9
Optimization
Average: 8.5
8.9
Integrations - Mobile Marketing
Average: 8.7
8.9
Campaign Analysis
Average: 8.5
Seller Details
Seller
CleverTap
Company Website
Year Founded
2013
HQ Location
Mountain View, California
Twitter
@CleverTap
22,125 Twitter followers
LinkedIn® Page
www.linkedin.com
672 employees on LinkedIn®
AppsFlyer
By AppsFlyer
(628)4.5 out of 5
Optimized for quick response
View top Consulting Services for AppsFlyer
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy p

    Users
    • Marketing Manager
    • Growth Marketing Manager
    Industries
    • Marketing and Advertising
    • Financial Services
    Market Segment
    • 43% Mid-Market
    • 29% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • AppsFlyer Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    37
    Features
    37
    Analytics
    31
    Insights
    28
    Attribution
    20
    Cons
    Expensive
    16
    Data Inaccuracy
    15
    Poor Customer Support
    12
    Expensive Pricing
    11
    Integration Issues
    10
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • AppsFlyer features and usability ratings that predict user satisfaction
    8.6
    Has the product been a good partner in doing business?
    Average: 9.0
    8.6
    Optimization
    Average: 8.5
    8.8
    Integrations - Mobile Marketing
    Average: 8.7
    8.8
    Campaign Analysis
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    AppsFlyer
    Company Website
    Year Founded
    2011
    HQ Location
    San Francisco, CA
    Twitter
    @AppsFlyer
    12,476 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,602 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy p

Users
  • Marketing Manager
  • Growth Marketing Manager
Industries
  • Marketing and Advertising
  • Financial Services
Market Segment
  • 43% Mid-Market
  • 29% Enterprise
AppsFlyer Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
37
Features
37
Analytics
31
Insights
28
Attribution
20
Cons
Expensive
16
Data Inaccuracy
15
Poor Customer Support
12
Expensive Pricing
11
Integration Issues
10
AppsFlyer features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 9.0
8.6
Optimization
Average: 8.5
8.8
Integrations - Mobile Marketing
Average: 8.7
8.8
Campaign Analysis
Average: 8.5
Seller Details
Seller
AppsFlyer
Company Website
Year Founded
2011
HQ Location
San Francisco, CA
Twitter
@AppsFlyer
12,476 Twitter followers
LinkedIn® Page
www.linkedin.com
1,602 employees on LinkedIn®
Iterable
By Iterable
(640)4.4 out of 5
Optimized for quick response
View top Consulting Services for Iterable
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Iterable is an AI-powered customer communication platform that combines real-time customer data with the ability to create experiences that activate customers across channels in record time. With inte

    Users
    • Email Marketing Manager
    • Lifecycle Marketing Manager
    Industries
    • Marketing and Advertising
    • Health, Wellness and Fitness
    Market Segment
    • 55% Mid-Market
    • 29% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Iterable Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    159
    Customer Support
    116
    Intuitive
    74
    Helpful
    72
    Experience
    68
    Cons
    Missing Features
    72
    Learning Curve
    52
    Inadequate Reporting
    37
    Reporting Issues
    34
    Limitations
    28
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Iterable features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.0
    8.1
    Optimization
    Average: 8.5
    7.8
    Integrations - Mobile Marketing
    Average: 8.7
    7.7
    Campaign Analysis
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Iterable
    Company Website
    Year Founded
    2013
    HQ Location
    San Francisco, CA
    Twitter
    @Iterable
    2,645 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    746 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Iterable is an AI-powered customer communication platform that combines real-time customer data with the ability to create experiences that activate customers across channels in record time. With inte

Users
  • Email Marketing Manager
  • Lifecycle Marketing Manager
Industries
  • Marketing and Advertising
  • Health, Wellness and Fitness
Market Segment
  • 55% Mid-Market
  • 29% Small-Business
Iterable Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
159
Customer Support
116
Intuitive
74
Helpful
72
Experience
68
Cons
Missing Features
72
Learning Curve
52
Inadequate Reporting
37
Reporting Issues
34
Limitations
28
Iterable features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.0
8.1
Optimization
Average: 8.5
7.8
Integrations - Mobile Marketing
Average: 8.7
7.7
Campaign Analysis
Average: 8.5
Seller Details
Seller
Iterable
Company Website
Year Founded
2013
HQ Location
San Francisco, CA
Twitter
@Iterable
2,645 Twitter followers
LinkedIn® Page
www.linkedin.com
746 employees on LinkedIn®
Get a quote
Textedly
By Textedly
(914)4.6 out of 5
Optimized for quick response
3rd Easiest To Use in Mobile Marketing software
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Textedly is a powerful, all-in-one SMS marketing platform designed to help both small and mid-level businesses grow with fewer resources. With a user-friendly interface and advanced integrations, Text

    Users
    • Owner
    • CEO
    Industries
    • Non-Profit Organization Management
    • Real Estate
    Market Segment
    • 68% Small-Business
    • 29% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Textedly Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    364
    Customer Support
    339
    Helpful
    294
    Customer Satisfaction
    161
    Communication
    141
    Cons
    Expensive
    92
    Missing Features
    86
    Limited Texting Features
    74
    SMS Issues
    70
    Number Issues
    52
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Textedly features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.0
    8.5
    Optimization
    Average: 8.5
    8.3
    Integrations - Mobile Marketing
    Average: 8.7
    8.2
    Campaign Analysis
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Textedly
    Company Website
    Year Founded
    2015
    HQ Location
    Los Angeles, CA
    Twitter
    @textedly_
    408 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    17 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Textedly is a powerful, all-in-one SMS marketing platform designed to help both small and mid-level businesses grow with fewer resources. With a user-friendly interface and advanced integrations, Text

Users
  • Owner
  • CEO
Industries
  • Non-Profit Organization Management
  • Real Estate
Market Segment
  • 68% Small-Business
  • 29% Mid-Market
Textedly Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
364
Customer Support
339
Helpful
294
Customer Satisfaction
161
Communication
141
Cons
Expensive
92
Missing Features
86
Limited Texting Features
74
SMS Issues
70
Number Issues
52
Textedly features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.0
8.5
Optimization
Average: 8.5
8.3
Integrations - Mobile Marketing
Average: 8.7
8.2
Campaign Analysis
Average: 8.5
Seller Details
Seller
Textedly
Company Website
Year Founded
2015
HQ Location
Los Angeles, CA
Twitter
@textedly_
408 Twitter followers
LinkedIn® Page
www.linkedin.com
17 employees on LinkedIn®
MoEngage
By MoEngage
(504)4.5 out of 5
Optimized for quick response
9th Easiest To Use in Mobile Marketing software
View top Consulting Services for MoEngage
Save to My Lists
Entry Level Price:Free Upto 10,000 Month...
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    MoEngage is a cross-channel customer engagement platform built for marketers and product owners who value agility over cumbersome complexity. We help consumer brands adapt quickly to evolving customer

    Users
    • Digital Marketing Manager
    • Product Manager
    Industries
    • Financial Services
    • Online Media
    Market Segment
    • 55% Mid-Market
    • 24% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • MoEngage Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    124
    Features
    81
    Analytics
    72
    Customer Support
    68
    Helpful
    61
    Cons
    Missing Features
    45
    Expensive
    29
    Limited Features
    29
    Learning Curve
    28
    Complexity
    23
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • MoEngage features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.0
    8.8
    Optimization
    Average: 8.5
    8.8
    Integrations - Mobile Marketing
    Average: 8.7
    8.9
    Campaign Analysis
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    MoEngage
    Company Website
    Year Founded
    2014
    HQ Location
    San Francisco, California
    Twitter
    @moengage
    2,483 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    845 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

MoEngage is a cross-channel customer engagement platform built for marketers and product owners who value agility over cumbersome complexity. We help consumer brands adapt quickly to evolving customer

Users
  • Digital Marketing Manager
  • Product Manager
Industries
  • Financial Services
  • Online Media
Market Segment
  • 55% Mid-Market
  • 24% Small-Business
MoEngage Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
124
Features
81
Analytics
72
Customer Support
68
Helpful
61
Cons
Missing Features
45
Expensive
29
Limited Features
29
Learning Curve
28
Complexity
23
MoEngage features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.0
8.8
Optimization
Average: 8.5
8.8
Integrations - Mobile Marketing
Average: 8.7
8.9
Campaign Analysis
Average: 8.5
Seller Details
Seller
MoEngage
Company Website
Year Founded
2014
HQ Location
San Francisco, California
Twitter
@moengage
2,483 Twitter followers
LinkedIn® Page
www.linkedin.com
845 employees on LinkedIn®
Attentive
By Attentive
(516)4.7 out of 5
Optimized for quick response
10th Easiest To Use in Mobile Marketing software
View top Consulting Services for Attentive
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer's purc

    Users
    • Marketing Manager
    • Director of Marketing
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 65% Small-Business
    • 30% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Attentive Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    41
    Ease of Use
    33
    Helpful
    19
    User-Friendly
    12
    Easy Implementation
    11
    Cons
    Expensive
    8
    Limited Features
    8
    Reporting Issues
    8
    Inadequate Reporting
    7
    Integration Issues
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Attentive features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 9.0
    9.1
    Optimization
    Average: 8.5
    8.9
    Integrations - Mobile Marketing
    Average: 8.7
    8.8
    Campaign Analysis
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Attentive
    Company Website
    Year Founded
    2016
    HQ Location
    New York, New York, United States
    Twitter
    @attentivehq
    9,811 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,526 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer's purc

Users
  • Marketing Manager
  • Director of Marketing
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 65% Small-Business
  • 30% Mid-Market
Attentive Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
41
Ease of Use
33
Helpful
19
User-Friendly
12
Easy Implementation
11
Cons
Expensive
8
Limited Features
8
Reporting Issues
8
Inadequate Reporting
7
Integration Issues
6
Attentive features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.0
9.1
Optimization
Average: 8.5
8.9
Integrations - Mobile Marketing
Average: 8.7
8.8
Campaign Analysis
Average: 8.5
Seller Details
Seller
Attentive
Company Website
Year Founded
2016
HQ Location
New York, New York, United States
Twitter
@attentivehq
9,811 Twitter followers
LinkedIn® Page
www.linkedin.com
1,526 employees on LinkedIn®
OneSignal
By OneSignal
(923)4.7 out of 5
Optimized for quick response
2nd Easiest To Use in Mobile Marketing software
Save to My Lists
DealsSpecial offer!
20% off: From $7.20 USD/month
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    OneSignal is a customer engagement platform that enables companies of all sizes to increase retention and revenue through lightning-fast, personalized messaging. OneSignal supports email, push notific

    Users
    • Software Engineer
    • CEO
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 65% Small-Business
    • 31% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • OneSignal Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    232
    Notifications
    146
    Notification Features
    115
    Helpful
    81
    Customer Support
    74
    Cons
    Learning Curve
    41
    Missing Features
    40
    Expensive
    33
    Limited Features
    31
    Notification Issues
    27
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • OneSignal features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.0
    8.8
    Optimization
    Average: 8.5
    9.0
    Integrations - Mobile Marketing
    Average: 8.7
    8.7
    Campaign Analysis
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    OneSignal
    Company Website
    Year Founded
    2014
    HQ Location
    San Mateo, California
    Twitter
    @onesignal
    5,425 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    164 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

OneSignal is a customer engagement platform that enables companies of all sizes to increase retention and revenue through lightning-fast, personalized messaging. OneSignal supports email, push notific

Users
  • Software Engineer
  • CEO
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 65% Small-Business
  • 31% Mid-Market
OneSignal Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
232
Notifications
146
Notification Features
115
Helpful
81
Customer Support
74
Cons
Learning Curve
41
Missing Features
40
Expensive
33
Limited Features
31
Notification Issues
27
OneSignal features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.0
8.8
Optimization
Average: 8.5
9.0
Integrations - Mobile Marketing
Average: 8.7
8.7
Campaign Analysis
Average: 8.5
Seller Details
Seller
OneSignal
Company Website
Year Founded
2014
HQ Location
San Mateo, California
Twitter
@onesignal
5,425 Twitter followers
LinkedIn® Page
www.linkedin.com
164 employees on LinkedIn®
Get a quote
Branch
By Branch
(441)4.4 out of 5
Optimized for quick response
15th Easiest To Use in Mobile Marketing software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Branch is the linking and measurement partner for growth-focused teams, trusted to maximize the value of their evolving digital strategies. World-class brands like Instacart, Western Union, NBCUnivers

    Users
    • Product Manager
    • CEO
    Industries
    • Financial Services
    • Marketing and Advertising
    Market Segment
    • 43% Small-Business
    • 32% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Branch Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    92
    Features
    43
    Customer Support
    38
    Analytics
    36
    Deep Linking
    36
    Cons
    Expensive
    18
    Poor Customer Support
    18
    Linking Issues
    17
    Link Management Issues
    17
    Data Management Issues
    15
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Branch features and usability ratings that predict user satisfaction
    8.5
    Has the product been a good partner in doing business?
    Average: 9.0
    8.3
    Optimization
    Average: 8.5
    8.5
    Integrations - Mobile Marketing
    Average: 8.7
    8.4
    Campaign Analysis
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Branch
    Company Website
    Year Founded
    2014
    HQ Location
    Palo Alto, California
    Twitter
    @branchmetrics
    9,606 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    516 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Branch is the linking and measurement partner for growth-focused teams, trusted to maximize the value of their evolving digital strategies. World-class brands like Instacart, Western Union, NBCUnivers

Users
  • Product Manager
  • CEO
Industries
  • Financial Services
  • Marketing and Advertising
Market Segment
  • 43% Small-Business
  • 32% Mid-Market
Branch Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
92
Features
43
Customer Support
38
Analytics
36
Deep Linking
36
Cons
Expensive
18
Poor Customer Support
18
Linking Issues
17
Link Management Issues
17
Data Management Issues
15
Branch features and usability ratings that predict user satisfaction
8.5
Has the product been a good partner in doing business?
Average: 9.0
8.3
Optimization
Average: 8.5
8.5
Integrations - Mobile Marketing
Average: 8.7
8.4
Campaign Analysis
Average: 8.5
Seller Details
Seller
Branch
Company Website
Year Founded
2014
HQ Location
Palo Alto, California
Twitter
@branchmetrics
9,606 Twitter followers
LinkedIn® Page
www.linkedin.com
516 employees on LinkedIn®
Salesforce Marketing Cloud Engagement
By Salesforce
(1,766)4.0 out of 5
Optimized for quick response
View top Consulting Services for Salesforce Marketing Cloud Engagement
Save to My Lists
Entry Level Price:Starting at $1,250.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Brands like yours are not only competing for new customers, but they’re also working to stay top of mind for existing customers. To do this, marketers need to think beyond the inbox to meet customers

    Users
    • Marketing Manager
    • Marketing Coordinator
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 39% Mid-Market
    • 31% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Salesforce Marketing Cloud Engagement is a tool for automating email sending, collecting information on leads, and managing marketing communication across various channels.
    • Users like the platform's ability to create personalized, data-driven campaigns, its seamless integration with other systems, and its robust automation tools that streamline marketing processes.
    • Users experienced a steep learning curve, found the platform complex to navigate, and reported occasional slow performance and limited flexibility in certain automation features.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Salesforce Marketing Cloud Engagement Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    123
    Automation
    71
    Marketing Efficiency
    64
    Engagement
    63
    Email Marketing
    62
    Cons
    Learning Curve
    73
    Steep Learning Curve
    55
    Complexity
    47
    Complex Usability
    47
    Expensive
    36
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Salesforce Marketing Cloud Engagement features and usability ratings that predict user satisfaction
    8.0
    Has the product been a good partner in doing business?
    Average: 9.0
    9.2
    Optimization
    Average: 8.5
    9.0
    Integrations - Mobile Marketing
    Average: 8.7
    9.2
    Campaign Analysis
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Salesforce
    Company Website
    Year Founded
    1999
    HQ Location
    San Francisco, CA
    Twitter
    @salesforce
    584,242 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    78,543 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Brands like yours are not only competing for new customers, but they’re also working to stay top of mind for existing customers. To do this, marketers need to think beyond the inbox to meet customers

Users
  • Marketing Manager
  • Marketing Coordinator
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 39% Mid-Market
  • 31% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Salesforce Marketing Cloud Engagement is a tool for automating email sending, collecting information on leads, and managing marketing communication across various channels.
  • Users like the platform's ability to create personalized, data-driven campaigns, its seamless integration with other systems, and its robust automation tools that streamline marketing processes.
  • Users experienced a steep learning curve, found the platform complex to navigate, and reported occasional slow performance and limited flexibility in certain automation features.
Salesforce Marketing Cloud Engagement Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
123
Automation
71
Marketing Efficiency
64
Engagement
63
Email Marketing
62
Cons
Learning Curve
73
Steep Learning Curve
55
Complexity
47
Complex Usability
47
Expensive
36
Salesforce Marketing Cloud Engagement features and usability ratings that predict user satisfaction
8.0
Has the product been a good partner in doing business?
Average: 9.0
9.2
Optimization
Average: 8.5
9.0
Integrations - Mobile Marketing
Average: 8.7
9.2
Campaign Analysis
Average: 8.5
Seller Details
Seller
Salesforce
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
584,242 Twitter followers
LinkedIn® Page
www.linkedin.com
78,543 employees on LinkedIn®
Get a quote
Bloomreach
By Bloomreach
(646)4.6 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Bloomreach is a comprehensive commerce personalization solution designed to enhance the online shopping experience by leveraging real-time customer and product data. This platform enables businesses t

    Users
    • CRM Manager
    • Marketing Specialist
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 49% Mid-Market
    • 28% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Bloomreach is a customer data platform that offers marketing automation features, customer data management, and website personalization tools.
    • Reviewers appreciate Bloomreach's ability to handle large volumes of data, its user-friendly interface, and the high-quality customer support that provides timely and knowledgeable assistance.
    • Users experienced a steep learning curve to fully leverage the platform's powerful features, occasional performance inconsistencies, and some found the initial setup and configuration to be complex and time-intensive.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Bloomreach Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    125
    Features
    116
    Customer Support
    96
    Helpful
    90
    Personalization
    65
    Cons
    Learning Curve
    80
    Limited Features
    58
    Missing Features
    53
    Learning Difficulty
    47
    Limitations
    46
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Bloomreach features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.0
    7.8
    Optimization
    Average: 8.5
    7.7
    Integrations - Mobile Marketing
    Average: 8.7
    8.0
    Campaign Analysis
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Bloomreach
    Company Website
    Year Founded
    2009
    HQ Location
    Mountain View, CA
    Twitter
    @bloomreach_tm
    10,663 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,071 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Bloomreach is a comprehensive commerce personalization solution designed to enhance the online shopping experience by leveraging real-time customer and product data. This platform enables businesses t

Users
  • CRM Manager
  • Marketing Specialist
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 49% Mid-Market
  • 28% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Bloomreach is a customer data platform that offers marketing automation features, customer data management, and website personalization tools.
  • Reviewers appreciate Bloomreach's ability to handle large volumes of data, its user-friendly interface, and the high-quality customer support that provides timely and knowledgeable assistance.
  • Users experienced a steep learning curve to fully leverage the platform's powerful features, occasional performance inconsistencies, and some found the initial setup and configuration to be complex and time-intensive.
Bloomreach Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
125
Features
116
Customer Support
96
Helpful
90
Personalization
65
Cons
Learning Curve
80
Limited Features
58
Missing Features
53
Learning Difficulty
47
Limitations
46
Bloomreach features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.0
7.8
Optimization
Average: 8.5
7.7
Integrations - Mobile Marketing
Average: 8.7
8.0
Campaign Analysis
Average: 8.5
Seller Details
Seller
Bloomreach
Company Website
Year Founded
2009
HQ Location
Mountain View, CA
Twitter
@bloomreach_tm
10,663 Twitter followers
LinkedIn® Page
www.linkedin.com
1,071 employees on LinkedIn®
AppMetrica
By Yandex Ads
(29)4.6 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    AppMetrica is an affordable and reliable (yes, it is possible) all-in-one mobile app analytics tool that provides a comprehensive analysis of your mobile app user behavior, in-app revenue, mobile acqu

    Users
    No information available
    Industries
    • Computer Games
    • Information Technology and Services
    Market Segment
    • 59% Small-Business
    • 38% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • AppMetrica Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    18
    Analytics
    17
    Easy Integrations
    9
    Reporting
    9
    Data Management
    8
    Cons
    Inadequate Reporting
    5
    Limitations
    4
    Missing Features
    4
    Reporting Issues
    4
    Dashboard Issues
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • AppMetrica features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.0
    8.3
    Optimization
    Average: 8.5
    10.0
    Integrations - Mobile Marketing
    Average: 8.7
    7.9
    Campaign Analysis
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Yandex Ads
    Company Website
    Year Founded
    2004
    HQ Location
    Dubai
    LinkedIn® Page
    www.linkedin.com
    53 employees on LinkedIn®
    Ownership
    AppMetrica
Product Description
How are these determined?Information
This description is provided by the seller.

AppMetrica is an affordable and reliable (yes, it is possible) all-in-one mobile app analytics tool that provides a comprehensive analysis of your mobile app user behavior, in-app revenue, mobile acqu

Users
No information available
Industries
  • Computer Games
  • Information Technology and Services
Market Segment
  • 59% Small-Business
  • 38% Mid-Market
AppMetrica Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
18
Analytics
17
Easy Integrations
9
Reporting
9
Data Management
8
Cons
Inadequate Reporting
5
Limitations
4
Missing Features
4
Reporting Issues
4
Dashboard Issues
3
AppMetrica features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.0
8.3
Optimization
Average: 8.5
10.0
Integrations - Mobile Marketing
Average: 8.7
7.9
Campaign Analysis
Average: 8.5
Seller Details
Seller
Yandex Ads
Company Website
Year Founded
2004
HQ Location
Dubai
LinkedIn® Page
www.linkedin.com
53 employees on LinkedIn®
Ownership
AppMetrica
Get a quote
Netcore Customer Engagement and Experience Platform
By Netcore Cloud
(422)4.5 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore Cloud is an AI-powered platform designed to transform customer experience and personalization in the w

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Financial Services
    • Banking
    Market Segment
    • 49% Mid-Market
    • 34% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Netcore Customer Engagement and Experience Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    189
    Customer Support
    132
    Helpful
    128
    Customer Engagement
    120
    Engagement
    118
    Cons
    Missing Features
    51
    Poor Customer Support
    39
    Limitations
    38
    Learning Curve
    36
    Delays
    35
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Netcore Customer Engagement and Experience Platform features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.0
    9.0
    Optimization
    Average: 8.5
    8.9
    Integrations - Mobile Marketing
    Average: 8.7
    9.1
    Campaign Analysis
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Netcore Cloud
    Company Website
    Year Founded
    1998
    HQ Location
    Mumbai, Maharashtra
    Twitter
    @netcore_cloud
    1,854 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,199 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore Cloud is an AI-powered platform designed to transform customer experience and personalization in the w

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Financial Services
  • Banking
Market Segment
  • 49% Mid-Market
  • 34% Enterprise
Netcore Customer Engagement and Experience Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
189
Customer Support
132
Helpful
128
Customer Engagement
120
Engagement
118
Cons
Missing Features
51
Poor Customer Support
39
Limitations
38
Learning Curve
36
Delays
35
Netcore Customer Engagement and Experience Platform features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.0
9.0
Optimization
Average: 8.5
8.9
Integrations - Mobile Marketing
Average: 8.7
9.1
Campaign Analysis
Average: 8.5
Seller Details
Seller
Netcore Cloud
Company Website
Year Founded
1998
HQ Location
Mumbai, Maharashtra
Twitter
@netcore_cloud
1,854 Twitter followers
LinkedIn® Page
www.linkedin.com
1,199 employees on LinkedIn®
Get a quote
WebEngage
By WebEngage
(673)4.5 out of 5
Optimized for quick response
7th Easiest To Use in Mobile Marketing software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with the

    Users
    • Product Manager
    • Marketing Automation Specialist
    Industries
    • Financial Services
    • Education Management
    Market Segment
    • 56% Mid-Market
    • 27% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • WebEngage Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    204
    Features
    126
    Journey Creation
    119
    Customer Support
    118
    Helpful
    110
    Cons
    Missing Features
    71
    Poor Customer Support
    54
    Slow Performance
    54
    Slow Loading
    49
    Limited Features
    47
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • WebEngage features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.0
    8.8
    Optimization
    Average: 8.5
    8.7
    Integrations - Mobile Marketing
    Average: 8.7
    8.9
    Campaign Analysis
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    WebEngage
    Company Website
    Year Founded
    2011
    HQ Location
    Mumbai
    Twitter
    @webengage
    5,157 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    471 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with the

Users
  • Product Manager
  • Marketing Automation Specialist
Industries
  • Financial Services
  • Education Management
Market Segment
  • 56% Mid-Market
  • 27% Small-Business
WebEngage Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
204
Features
126
Journey Creation
119
Customer Support
118
Helpful
110
Cons
Missing Features
71
Poor Customer Support
54
Slow Performance
54
Slow Loading
49
Limited Features
47
WebEngage features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.0
8.8
Optimization
Average: 8.5
8.7
Integrations - Mobile Marketing
Average: 8.7
8.9
Campaign Analysis
Average: 8.5
Seller Details
Seller
WebEngage
Company Website
Year Founded
2011
HQ Location
Mumbai
Twitter
@webengage
5,157 Twitter followers
LinkedIn® Page
www.linkedin.com
471 employees on LinkedIn®
Get a quote
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Learn More About Mobile Marketing Software

What is Mobile Marketing Software?

Mobile marketing software empowers brands to reach their targeted audience through various mobile devices (i.e. smartphones, tablets). Many businesses utilize mobile marketing software due to consumers’ increased use of mobile devices. The first mobile marketing campaigns started before smartphones were even invented with the use of SMS marketing. Mobile marketing increased with the emergence of smartphones and in-app messaging.

Mobile marketing leverages location based marketing data to deliver timely and relevant messaging to consumers. This software often utilizes geo-fencing software as well. For example, marketers can target messages to consumers at a trade show they’re visiting or with a push notification on people’s smartphones.

Key Benefits of Mobile Marketing Software

  • Delivers highly personalized messages at scale
  • Segments target audiences based on real-time data based on individual’s actions
  • Creates unique marketing experiences across multiple channels, including push notifications, in-app messages, email, SMS, and more

Why Use Mobile Marketing Software?

Reach — It’s important for marketers to utilize mobile marketing software as consumers constantly use their mobile devices. Mobile marketing tactics can increase brand awareness, drive new revenue, and prompt new traffic to a business’s website. Another prominent reason marketers use mobile marketing software is to reach consumers in specific locations. For example, this software enables marketers to send a push notification for a coupon while a consumer is in or near a physical store.

Personalization — Marketers can send personalized marketing messages to consumers through their mobile devices. Mobile devices are a great way to build a personal connection with consumers by delivering push notifications or in-app messaging based on what they actually do on their mobile device.

Timely — With the use of mobile marketing software, marketers can deliver timely, relevant mobile messaging by using geo-fencing or beacon technology. Mobile marketing campaigns can be targeted based on precise location such as an aisle in a grocery store.

Who Uses Mobile Marketing Software?

Marketers — Marketers predominantly use mobile marketing software. They use this software to connect mobile campaigns with other marketing channels. Marketers can use this software to respond to real-time customer behavior through an abundance of channels including apps or optimized websites.

Digital marketing agencies — If a business doesn't have a dedicated marketing team, or wants to outsource its digital marketing efforts, hiring a digital marketing agency to utilize mobile marketing software is an option. Digital marketing agencies provide expertise and allow businesses to strategically focus on other areas of growth. These types of agencies manage mobile marketing software and campaigns, social media campaigns, and SEO strategies.

Kinds of Mobile Marketing Software

Marketers can reach consumers on their mobile devices in a variety of ways. There are an abundance of mobile marketing software options that businesses can us, this might depend on what marketing channel they want to use.

SMS marketing software — SMS marketing software enables companies to plan and implement marketing campaigns that target mobile devices via SMS. With bulk messaging, users can send numerous promotional text messages with one click. This functionality enables businesses to easily gain a large number of new subscribers.

Push notification software — Push notification software helps businesses send messages directly to a customer’s mobile device and provides consumers with important alerts or updates. These solutions are typically used by marketing teams that must send a specific call to action. Calls to action can be crafted within the notification service and sent directly to a consumer’s device via mobile application, desktop application, or web browser.

In-app messaging software — This type of software, and all kinds of mobile marketing software, can be used for re-engagement purposes, but can also be used to enhance users’ experiences. An example of in-app messaging could be sending messages that remind consumers of a limited offer or other special event taking place.

Mobile Marketing Software Features

Audience segmentation — This feature identifies the most granular audience segments based on actions, inactions, and user properties. It helps companies engage users with relevant content based on specific attributes, behaviors, and events.

Proximity marketing — Proximity marketing features collect real-time, geo-location data on mobile users to customize relevant campaigns based on location.

A/B testing — A/B testing features enable businesses to test, measure, and optimize mobile marketing campaigns on a variety of different elements such as content, timing, and other valuable metrics.

Campaign analytics — This feature measures and attributes the impact and effectiveness of mobile marketing campaigns and displays those results in graphs and reports.

Two-way text messaging — This type of messaging facilitates two-way text messaging to encourage consumer engagement and loyalty. This feature encourages consumer engagement because it prompts consumers to reply back to the original message.

Other Features of Mobile Marketing Software: Bulk SMS Capabilities, Campaign Analysis Capabilities, Push Notifications Capabilities

Potential Issues with Mobile Marketing Software

Attribution — It can be challenging for marketers to attribute success and ROI to specific mobile marketing campaigns. This makes it difficult for businesses to grow their mobile marketing efforts if they can’t track revenue, leads, and conversions that come from mobile marketing tactics. Mobile attribution software can be used by companies to determine which campaigns, partners, and channels deliver each mobile app installation. This type of software is based on an attribution window, or conversion window, which is the period of time a user’s action counts as having an impact on the decision for installation.