The Top 20 Easiest To Use Mobile Marketing Software

See the top Mobile Marketing Software products based on usability ratings. A product’s usability score is calculated by a proprietary algorithm that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences.

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Usability Score

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Insider One

9.3

Overall Usability Score

9.3

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.3

Ease of Use

Average: 9.2

9.6

Meets Requirements

Average: 9.0

9.5

Customer Segment Breakdown

Small Business

28%

Mid Market

45%

Enterprise

27%

indigitall

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.5

Ease of Use

Average: 9.2

9.5

Meets Requirements

Average: 9.0

9.3

Customer Segment Breakdown

Small Business

40%

Mid Market

46%

Enterprise

15%

Customer.io

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.3

Ease of Use

Average: 9.2

8.9

Meets Requirements

Average: 9.0

8.7

Customer Segment Breakdown

Small Business

58%

Mid Market

38%

Enterprise

Textedly

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.2

Ease of Use

Average: 9.2

9.0

Meets Requirements

Average: 9.0

9.1

Customer Segment Breakdown

Small Business

68%

Mid Market

28%

Enterprise

Salesmsg

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.4

Ease of Use

Average: 9.2

9.3

Meets Requirements

Average: 9.0

9.4

Customer Segment Breakdown

Small Business

70%

Mid Market

27%

Enterprise

Attentive

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.9

Ease of Use

Average: 9.2

8.9

Meets Requirements

Average: 9.0

8.7

Customer Segment Breakdown

Small Business

59%

Mid Market

36%

Enterprise

OneSignal

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.1

Ease of Use

Average: 9.2

9.5

Meets Requirements

Average: 9.0

8.9

Customer Segment Breakdown

Small Business

65%

Mid Market

28%

Enterprise

Voxie

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.8

Ease of Use

Average: 9.2

9.6

Meets Requirements

Average: 9.0

9.4

Customer Segment Breakdown

Small Business

60%

Mid Market

37%

Enterprise

CleverTap

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.6

Ease of Use

Average: 9.2

8.8

Meets Requirements

Average: 9.0

8.7

Customer Segment Breakdown

Small Business

28%

Mid Market

53%

Enterprise

19%

#10

Storyly

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.7

Ease of Use

Average: 9.2

9.1

Meets Requirements

Average: 9.0

8.6

Customer Segment Breakdown

Small Business

26%

Mid Market

46%

Enterprise

28%

#11

D·engage

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.2

Ease of Use

Average: 9.2

9.4

Meets Requirements

Average: 9.0

9.2

Customer Segment Breakdown

Small Business

38%

Mid Market

41%

Enterprise

21%

#12

Iterable

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.4

Ease of Use

Average: 9.2

8.6

Meets Requirements

Average: 9.0

8.6

Customer Segment Breakdown

Small Business

27%

Mid Market

56%

Enterprise

17%

#13

Mobiz

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 9.1

10.0

Ease of Use

Average: 9.2

9.7

Meets Requirements

Average: 9.0

9.5

Customer Segment Breakdown

Small Business

43%

Mid Market

27%

Enterprise

30%

#14

Braze

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.4

Ease of Use

Average: 9.2

8.3

Meets Requirements

Average: 9.0

8.6

Customer Segment Breakdown

Small Business

17%

Mid Market

56%

Enterprise

28%

#15

AppsFlyer

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.2

Ease of Use

Average: 9.2

8.5

Meets Requirements

Average: 9.0

9.0

Customer Segment Breakdown

Small Business

27%

Mid Market

44%

Enterprise

29%

#16

Netcore Customer Engagement Platform

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.1

Ease of Use

Average: 9.2

9.2

Meets Requirements

Average: 9.0

8.9

Customer Segment Breakdown

Small Business

18%

Mid Market

48%

Enterprise

34%

#17

Textline

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.4

Ease of Use

Average: 9.2

9.2

Meets Requirements

Average: 9.0

9.3

Customer Segment Breakdown

Small Business

69%

Mid Market

27%

Enterprise

#18

Actito

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.8

Ease of Use

Average: 9.2

9.5

Meets Requirements

Average: 9.0

8.5

Customer Segment Breakdown

Small Business

34%

Mid Market

46%

Enterprise

20%

#19

Dotdigital

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.0

Ease of Use

Average: 9.2

9.0

Meets Requirements

Average: 9.0

9.0

Customer Segment Breakdown

Small Business

41%

Mid Market

46%

Enterprise

13%

#20

Nvecta

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.6

Ease of Use

Average: 9.2

9.8

Meets Requirements

Average: 9.0

9.5

Customer Segment Breakdown

Small Business

69%

Mid Market

28%

Enterprise