Iterable Features
What are the features of Iterable?
Integration
- Data Import & Export Tools
- Integration APIs
Platform
- Workflow Capability
- User, Role, and Access Management
- Performance and Reliability
Email Marketing
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses
Online Marketing
- Dynamic Content
- A/B Testing
- Mobile Optimized
Lead Management
- Data Quality Management
- Segmentation
Reporting & Analytics
- Basic Reporting
Top Rated Iterable Alternatives
Iterable Categories on G2
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Integration
Data Import & Export Tools | Based on 284 Iterable reviews and verified by the G2 Product R&D team. Ability to input, modify and extract data from the application in bulk through a structured file. | 77% (Based on 284 reviews) | |
Integration APIs | Based on 278 Iterable reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. | 80% (Based on 278 reviews) | |
Breadth of Partner Applications | Based on 227 Iterable reviews and verified by the G2 Product R&D team. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product. | 75% (Based on 227 reviews) |
Platform
Customization | Based on 274 Iterable reviews and verified by the G2 Product R&D team. System provides sufficient customization to meet business requirements | 80% (Based on 274 reviews) | |
Workflow Capability | Based on 276 Iterable reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. | 84% (Based on 276 reviews) | |
User, Role, and Access Management | Based on 283 Iterable reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 85% (Based on 283 reviews) | |
Internationalization | Based on 175 Iterable reviews. Enables users to view and transact business with the same content in multiple languages and currencies. | 72% (Based on 175 reviews) | |
Sandbox / Test Environments | Based on 257 Iterable reviews and verified by the G2 Product R&D team. Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment. | 80% (Based on 257 reviews) | |
Performance and Reliability | Based on 282 Iterable reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | 82% (Based on 282 reviews) | |
Output Document Generation | Based on 191 Iterable reviews and verified by the G2 Product R&D team. Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application. | 69% (Based on 191 reviews) | |
Optimization | Based on 130 Iterable reviews and verified by the G2 Product R&D team. Optimizes marketing campaigns for mobile devices. | 81% (Based on 130 reviews) | |
Integrations - Mobile Marketing | Integrates advertising/campaigns into mobile applications, games, and mobile browsers. 114 reviewers of Iterable have provided feedback on this feature. | 78% (Based on 114 reviews) | |
Internationalization | Based on 101 Iterable reviews and verified by the G2 Product R&D team. Facilitates global text message and mobile marketing campaigns. | 72% (Based on 101 reviews) |
Email Marketing
Building and Personalizing Emails | Based on 397 Iterable reviews and verified by the G2 Product R&D team. Create and design emails with an editor; manage templates; personalize dynamically | 90% (Based on 397 reviews) | |
Sending Outbound Emails | Based on 388 Iterable reviews and verified by the G2 Product R&D team. Create targeted lists, schedule and manage bulk email sending. | 90% (Based on 388 reviews) | |
Manage Email Deliverability | Based on 376 Iterable reviews and verified by the G2 Product R&D team. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. | 83% (Based on 376 reviews) | |
Automated Email Responses | Based on 332 Iterable reviews and verified by the G2 Product R&D team. Set up automated nurturing emails based on events, online activities, and lead scores | 83% (Based on 332 reviews) |
Online Marketing
Landing Pages and Forms | Based on 212 Iterable reviews and verified by the G2 Product R&D team. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information. | 62% (Based on 212 reviews) | |
Dynamic Content | Based on 339 Iterable reviews and verified by the G2 Product R&D team. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects. | 83% (Based on 339 reviews) | |
A/B Testing | Based on 370 Iterable reviews and verified by the G2 Product R&D team. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion. | 84% (Based on 370 reviews) | |
Mobile Optimized | Based on 336 Iterable reviews and verified by the G2 Product R&D team. Support mobile-optimized emails, online forms, and landing pages. | 80% (Based on 336 reviews) | |
Search Tracking and Optimization | Based on 214 Iterable reviews and verified by the G2 Product R&D team. Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords. | 69% (Based on 214 reviews) |
Lead Management
Marketing Lead Database | Based on 249 Iterable reviews and verified by the G2 Product R&D team. A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history. | 74% (Based on 249 reviews) | |
Data Quality Management | Based on 278 Iterable reviews and verified by the G2 Product R&D team. Data quality consists of deduplication, cleansing, and appending your marketing database. | 74% (Based on 278 reviews) | |
Segmentation | Based on 367 Iterable reviews and verified by the G2 Product R&D team. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information. | 86% (Based on 367 reviews) | |
Lead Scoring and Grading | Based on 220 Iterable reviews and verified by the G2 Product R&D team. Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization. | 67% (Based on 220 reviews) | |
Lead Nurturing | Based on 246 Iterable reviews and verified by the G2 Product R&D team. Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. | 77% (Based on 246 reviews) | |
Online Behavior Tracking | Based on 237 Iterable reviews and verified by the G2 Product R&D team. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks. | 70% (Based on 237 reviews) | |
Automated Alerts and Tasks | Based on 227 Iterable reviews and verified by the G2 Product R&D team. Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device. | 73% (Based on 227 reviews) | |
CRM Lead Integration | Based on 227 Iterable reviews and verified by the G2 Product R&D team. Sync lead, contact, account, and opportunity information with your CRM system. | 73% (Based on 227 reviews) |
Campaign Management
Program Management | See feature definition | Based on 238 Iterable reviews. Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI. | 76% (Based on 238 reviews) |
Event / Webinar Marketing | Based on 218 Iterable reviews and verified by the G2 Product R&D team. Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar. | 70% (Based on 218 reviews) | |
Calendaring | As reported in 195 Iterable reviews. Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR. | 66% (Based on 195 reviews) | |
Budgeting | Based on 180 Iterable reviews. Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices. | 60% (Based on 180 reviews) |
Social
Social Listening | Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores. This feature was mentioned in 161 Iterable reviews. | 58% (Based on 161 reviews) | |
Social Sharing | Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions. 168 reviewers of Iterable have provided feedback on this feature. | 62% (Based on 168 reviews) | |
Social Campaigns | Based on 169 Iterable reviews. Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets. | 59% (Based on 169 reviews) | |
Social Media Engagement | Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails. 169 reviewers of Iterable have provided feedback on this feature. | 59% (Based on 169 reviews) | |
Social Media Advertising | As reported in 179 Iterable reviews. Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time | 61% (Based on 179 reviews) |
Reporting & Analytics
Basic Reporting | Based on 374 Iterable reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives. | 76% (Based on 374 reviews) | |
Web Analytics | Based on 244 Iterable reviews and verified by the G2 Product R&D team. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity. | 66% (Based on 244 reviews) | |
ROI Analytics | Based on 231 Iterable reviews and verified by the G2 Product R&D team. Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward. | 65% (Based on 231 reviews) | |
Revenue Analytics | Based on 231 Iterable reviews and verified by the G2 Product R&D team. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline. | 65% (Based on 231 reviews) | |
SEO / Keyword Analytics | Based on 186 Iterable reviews and verified by the G2 Product R&D team. Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors. | 58% (Based on 186 reviews) |
Analysis
Application Attribution | Based on 112 Iterable reviews and verified by the G2 Product R&D team. Attributes app installs to the marketing campaigns and media sources that drove it. | 73% (Based on 112 reviews) | |
Campaign Analysis | Based on 156 Iterable reviews and verified by the G2 Product R&D team. Measures impact and effectiveness of mobile marketing campaigns. | 77% (Based on 156 reviews) | |
Uninstall Tracking | Based on 99 Iterable reviews and verified by the G2 Product R&D team. Measures user-level uninstall insights. | 64% (Based on 99 reviews) | |
Custom Dashboards | Based on 127 Iterable reviews and verified by the G2 Product R&D team. Creates custom data views to suit every team member's needs. | 69% (Based on 127 reviews) |
Campaigns
Proximity Marketing | Based on 104 Iterable reviews. Collects geo-location data on mobile users to customize relevant campaigns. | 70% (Based on 104 reviews) | |
Push Notifications | Based on 132 Iterable reviews and verified by the G2 Product R&D team. Pushes notifications or text messages to mobile devices | 82% (Based on 132 reviews) | |
Bulk SMS | Based on 113 Iterable reviews and verified by the G2 Product R&D team. Provides templates for mass mobile messaging campaigns | 76% (Based on 113 reviews) | |
Two-Way Text Messaging | Based on 91 Iterable reviews and verified by the G2 Product R&D team. Facilitates two-way text messaging to encourage consumer engagement and loyalty | 59% (Based on 91 reviews) | |
Email Campaigns | Based on 152 Iterable reviews and verified by the G2 Product R&D team. Personalizes and optimizes email mobile marketing campaigns. | 92% (Based on 152 reviews) | |
Audience Segmentation | Based on 150 Iterable reviews and verified by the G2 Product R&D team. Identifies the most granular audience segments based on actions, inactions, and user properties. | 91% (Based on 150 reviews) | |
Customize | Based on 133 Iterable reviews. Allow users to customize their messages. | 82% (Based on 133 reviews) | |
Scheduling | Schedule push notifications to be delivered at a specific date and time, or set an expiration for time-bound messages This feature was mentioned in 134 Iterable reviews. | 86% (Based on 134 reviews) | |
Retarget | Based on 120 Iterable reviews. Retarget your messages based on previous user engagement. | 79% (Based on 120 reviews) | |
Segmentation | Segment audience based on device type, location, demographics, customer behavior, etc. This feature was mentioned in 143 Iterable reviews. | 86% (Based on 143 reviews) | |
Triggered Notifications | Based on 141 Iterable reviews. Automate notifications based on user behavior | 85% (Based on 141 reviews) |
Engagement
Coupons and Promotions | Based on 97 Iterable reviews and verified by the G2 Product R&D team. Sends out coupons and promotions to reward and entice mobile device users. | 71% (Based on 97 reviews) |
Analytics
Campaign Performance | Track and report on performance metrics and conversions 144 reviewers of Iterable have provided feedback on this feature. | 78% (Based on 144 reviews) | |
Audience Insights | Based on 137 Iterable reviews. Report on audience demographics and engagement | 74% (Based on 137 reviews) |
Segmentation
A/B Testing | As reported in 37 Iterable reviews. Provides native A/B testing for content and campaigns. | 88% (Based on 37 reviews) | |
Customer Profiles | As reported in 36 Iterable reviews. Allows users to build and analyze customer profiles. | 86% (Based on 36 reviews) |
Targeting
Behavioral Targeting | As reported in 37 Iterable reviews. Presents messaging depending on customer behavior. | 79% (Based on 37 reviews) | |
Contextual Targeting | As reported in 32 Iterable reviews. Presents messaging depending on customer context. | 79% (Based on 32 reviews) |
Triggered Content
Geofencing | Content triggered by customer's given geolocation. This feature was mentioned in 28 Iterable reviews. | 70% (Based on 28 reviews) | |
Triggered Emails | Emails triggered by customer activity or behavior. 37 reviewers of Iterable have provided feedback on this feature. | 91% (Based on 37 reviews) | |
Triggered Messages | Messages triggered by customer activity or behavior. 36 reviewers of Iterable have provided feedback on this feature. | 91% (Based on 36 reviews) |
Personalized Content
Recommendation Engine | As reported in 30 Iterable reviews. Provides recommendations based on customer metrics. | 77% (Based on 30 reviews) | |
Personalized Discounts | As reported in 27 Iterable reviews. Calculates and presents customized discounts. | 72% (Based on 27 reviews) | |
Website Personalization | Personalizes web experiences and presented content based on customer metrics. 25 reviewers of Iterable have provided feedback on this feature. | 63% (Based on 25 reviews) |
Text Messaging
Bulk SMS | Enables users to send mass text message campaigns 11 reviewers of Iterable have provided feedback on this feature. | 89% (Based on 11 reviews) | |
Two-Way Text Messaging | As reported in 10 Iterable reviews. Facilitates two-way text messaging to encourage consumer engagement and loyalty | 70% (Based on 10 reviews) | |
Text Scheduler | Based on 10 Iterable reviews. Provides the ability to schedule single or bulk text messages to recipients on a specific date and time | 87% (Based on 10 reviews) | |
Automatic Replies | As reported in 10 Iterable reviews. Provides automatic text message replies to recipients | 70% (Based on 10 reviews) | |
Automatic URL Shortening | Provides automatic URL shortening to use less characters via text | Not enough data | |
MMS Marketing | Sends out multimedia via text messages, such as coupons, pictures, and audio | Not enough data | |
Personalization | Offers features for personalizing text messages based on customer information or past behavior | Not enough data | |
Transactional SMS | Allows users to establish automated workflows and triggers to deliver transactional text messages | Not enough data |
Data Sourcing
Data Enrichment | Uses external data sources to improve customer profiles. | Not enough data | |
Expandability | Can be updated to accept new sources and types of data. | Not enough data | |
Content Marketing | Can act as a content marketing platform. | Not enough data | |
Multiple Devices | Can engage with customers across any device with a consistent message. | Not enough data |
Intelligence
Marketing Metrics | Provides analysis of marketing program ROI and efficiency. | Not enough data | |
Predictive Modeling | Predicts outcomes based on statistical models; can give insight to "what-if" scenarios. | Not enough data | |
Recommendation Engine | Uses artificial intelligence to provide suggestions based on desired outcomes. | Not enough data |
Optimization
A/B Testing | Based on 140 Iterable reviews. Test variations of a push notification on a portion of users and track conversions | 82% (Based on 140 reviews) | |
Personalization | Personalize messages with contextual data such as customer names or product recommendations 142 reviewers of Iterable have provided feedback on this feature. | 84% (Based on 142 reviews) | |
Rich Notifications | Based on 113 Iterable reviews. Enhance messages with images, emojis, animated gifs, or videos | 76% (Based on 113 reviews) | |
Integrations | Based on 127 Iterable reviews. Integrate with third-party marketing or e-commerce software | 78% (Based on 127 reviews) |
Platform Basics
Dynamic Segmentation | As reported in 18 Iterable reviews. Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.). | 76% (Based on 18 reviews) | |
Journey Optimization | Automates the testing and optimization of customer-facing messaging and campaigns. 18 reviewers of Iterable have provided feedback on this feature. | 76% (Based on 18 reviews) |
Platform Data
Journey Reporting | As reported in 19 Iterable reviews. Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s). | 71% (Based on 19 reviews) | |
Trends Reporting | Ability to measure product usage by feature, campaign performance by source, and other trending metrics. This feature was mentioned in 18 Iterable reviews. | 67% (Based on 18 reviews) | |
Dashboards | Provides dashboards to combine and visualize quantitative and qualitive customer journey data. 17 reviewers of Iterable have provided feedback on this feature. | 66% (Based on 17 reviews) | |
Advanced Data Filtering | Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data. 18 reviewers of Iterable have provided feedback on this feature. | 66% (Based on 18 reviews) |
Platform Additional Functionality
Journey Mapping | Based on 18 Iterable reviews. Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data. | 65% (Based on 18 reviews) | |
Integrations | Based on 17 Iterable reviews. Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics. | 62% (Based on 17 reviews) | |
Automated Alerts | As reported in 18 Iterable reviews. Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements. | 58% (Based on 18 reviews) |
SMS Platform
Reporting | Provides pre-built or customizable performance reports This feature was mentioned in 10 Iterable reviews. | 80% (Based on 10 reviews) | |
Automation | Automates tasks and features for added convenience This feature was mentioned in 10 Iterable reviews. | 82% (Based on 10 reviews) | |
White Label | Offers a white labeling service for agencies or resellers to customize platform branding | Not enough data | |
Text-to-Landline | Text enables landline phones so users can receive text messages sent to an existing business number | Not enough data | |
Short Codes | Provides businesses with 5- to 6-digit short codes for running text marketing campaigns | Not enough data | |
API Integration | Facilitates the integration of text messaging into existing business applications through an SMS gateway API | Not enough data |
