Best Review Management Software
Review management software, also called feedback management software, allows businesses to host reviews of products or services on their websites to improve business experience. It also helps to track, monitor, and analyze positive and negative reviews and allows businesses to respond to them.
The best review management software helps e-commerce websites engage with their consumers, understand customer behavior, and improve their products or service based on authentic feedback. Unlike online reputation management software, review management software provides few capabilities for monitoring reviews and managing reputation online. Reviews management software integrates with e-commerce platforms and works alongside email marketing software and social networks.
To qualify for inclusion in the Review Management software category, a product must:
Best Review Management Software At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
Okendo is the customer marketing platform built for Shopify brands to strengthen relationships and maximize lifetime value. Okendo makes it easy to collect feedback, reward engagement, and personalize
Okendo is a platform that offers features including review collection, loyalty programs, quizzes, and surveys to streamline integrations on site. Users frequently mention the platform's user-friendly interface, responsive customer support, and the ability to streamline various tasks such as review collection and customer engagement. Reviewers experienced issues with limited design flexibility in certain features, difficulties in capturing more reviews, and challenges with certain integrations and customizations.
1,264 Twitter followers
Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowe
21,801 Twitter followers
Housecall Pro is a comprehensive business solution for home service professionals. Trusted by over 45,000 businesses, it offers a range of innovative tools and features via an easy-to-use platform.
Feefo offers more than just stars. We bring your brand to life with the power of customer feedback. Enriched insights, intuitive features, expert advice: everything you need to transform your custo
Feefo is a review platform that integrates with customer journey and operational workflows, providing structured feedback at scale. Reviewers appreciate the ease of use, the clean integration into their systems, the responsive support team, and the ability to gather and manage reviews efficiently. Reviewers experienced some challenges with the platform, such as a slight learning curve when setting up campaigns and automations, limitations in customizing review request emails, and occasional difficulties in uploading multiple invites.
6,306 Twitter followers
Yotpo is leading the next era of trust and loyalty in eCommerce. From first impression to repeat purchase, Yotpo helps brands build stronger customer relationships and drive profitable growth. Yot
Yotpo is a platform that manages customer reviews, images, loyalty programs, and SMS marketing, and integrates these elements within a single ecosystem. Reviewers frequently mention the ease of use, the ability to quickly set up and customize the platform, the seamless integration with other systems, and the valuable support from the Yotpo team. Users reported issues with the platform being expensive and overly complex, limitations in customization and visual options, and dissatisfaction with the support received from Yotpo.
19,294 Twitter followers
REVIEWS.io - Turn Trust into Growth with Social Proof That Converts REVIEWS.io empowers high-growth eCommerce brands to collect, manage, and amplify the voice of their customers through reviews and
172 Twitter followers
Experience.com is a comprehensive reputation management solution designed to help businesses enhance their online presence through the effective use of customer feedback and artificial intelligence. T
Experience.com is a platform that provides a space for clients to leave reviews, helping businesses expand their social reach and improve their online presence. Users frequently mention the ease of setup and use, the platform's SEO capabilities, the quality of customer support, and the benefit of having an all-in-one review platform. Users reported issues with the website analytics not identifying certain specific items, difficulties in transferring initial experience reviews from one company to another, and a lack of customization outside of the templates offered.
Commerce is facing its biggest shift in a generation. The way shoppers discover products is being completely upended by AI, creating a new 'front door' to every brand. At the same time, consumers are
Bazaarvoice is a platform that collects and syndicates reviews, allowing users to monitor and control the publication of reviews and ratings on their site. Reviewers appreciate the ease of integration and navigation of Bazaarvoice, its useful syndication feature, and the opportunity it provides to engage directly on customer sites and syndicate reviews. Users mentioned issues with Bazaarvoice's user interface, confusing functionality, poor customer service, rigid business practices, and complex setup and integration process.
19,209 Twitter followers
SingleInterface is Asia’s largest AI Retail Tech platform, revolutionizing how multi-location brands scale, engage, and grow. Our AI-powered full-stack solutions help businesses connect with customers
Reputation is the only platform that empowers companies to fulfill their brand promise by measuring, managing, and scaling their reputation performance in real-time, everywhere. Functioning as a busin
Reputation is a centralized platform that collects and manages user ratings and reviews from various platforms, offers real-time review monitoring, and provides insights from marketing campaigns. Users like Reputation's ability to centralize reviews, its real-time review monitoring system, and the insights it provides from marketing campaigns, which guide users in SEO improvements. Reviewers noted that Reputation lacks a strong social media presence and management, and its reporting often lags, causing confusion in reviews navigation.
10,939 Twitter followers
Sprinklr Social’s industry-leading platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with
Sprinklr Social is a platform used for managing social media marketing activities, including publishing, scheduling, and reviewing engagement dashboards. Reviewers frequently mention the platform's robust automation capabilities, customizable dashboards, and the ability to manage multiple social channels in one place, saving significant time and improving efficiency. Reviewers experienced a steep learning curve with the platform, finding it complex and not always intuitive, with some reporting issues with slow performance when handling large datasets and occasional support or bug issues.
38,182 Twitter followers
Videowise is a cutting-edge visual commerce platform designed to transform your online shopping experience, drive engagement, and boost conversions. Harness the power of interactive and AI-optimized c
940 Twitter followers
Trustpilot is a customer review management tool that helps businesses engage and build trust with their customers. Founded in 2007 with a simple yet powerful idea that is more relevant today than ever
29,962 Twitter followers
Lipscore is a customer feedback and review management platform specifically designed for retail and e-commerce businesses to efficiently collect and display verified product and service reviews. This
Emplifi’s unified platform helps brands connect with customers through every touchpoint. Boost engagement and drive awareness with intuitive tools that increase efficiency for your social media team.
Learn More About Review Management Software
What is review management software?
Review management software is a powerful tool that enables businesses to effectively oversee and engage with customer reviews and feedback across multiple platforms. By consolidating reviews from various sources into a single, centralized dashboard, this software simplifies the process of monitoring and responding to customer interactions. This streamlined approach saves time and enhances businesses' ability to improve their service and reputation based on customer insights.
This type of software should not be confused with review platforms, even though they serve similar purposes. Review platforms allow any product or service provider to collect reviews, while a company usually uses review management software to create its own reviews portal.
Key benefits of review management software
- Generate brand awareness to help ensure consumers are aware of the distinctive qualities of a brand.
- Encourage authenticity by allowing prospects and customers to learn about brand weaknesses.
- Allow consumers to provide feedback since a positive customer experience is essential to attract and retain customers.
- Increase sales by understanding the overall brand image
Why use review management software?
Review management software helps companies gather, manage, and analyze reviews from customers and consumers. What matters most, though, is using reviews to better engage with prospects and customers and adapt to market changes and consumer needs.
Engagement—Companies use review management tools to engage reviewers, address their concerns, and provide assistance when necessary. Engagement makes reviewers feel their opinions matter and can create relationships between consumers and brands.
Improve products and services—Analyzing large numbers of reviews can generate valuable insights into a product or service's strengths and weaknesses. Companies can use this information to improve their offering, which can improve the customer experience and boost customer loyalty.
Who uses review management software?
Reviewer feedback can benefit multiple company departments, from sales and marketing to product development.
Marketing — Marketers use review management software to capture and use reviews for promotional purposes. Review data helps marketers identify buyer personas and more accurately target prospects based on their preferences.
Sales—Salespeople use reviews to help prospects make buying decisions. While case studies and other types of content can still be useful in sales, genuine feedback from many customers is the most beneficial.
Product management — Product managers analyze customer feedback to define or improve go-to-market strategies to increase sales and customer satisfaction.
Kinds of review management software
Review management software can be categorized in various ways depending on how vendors deliver standard and advanced functionality for review management.
Best-of-breed—Most review management software focuses exclusively on collecting and managing reviews. Some products provide additional features, such as brand management and technologies like artificial intelligence. Best-of-breed software has the benefit of providing all features as a single solution at a reasonable price.
Suites—Some vendors provide functionality to manage multiple types of consumer-generated content, such as questions and answers or curated social media content. Other features that may be included are e-commerce personalization, content management, product sampling, or brand protection. Suites are usually delivered as a mix of multiple software products that can be bought and used in multiple configurations.
Point solutions — A multitude of integrations and tools focus on a subset of the capabilities included in review management tools. These tools complement but cannot replace review management software.
Review management software features
Collection—Reviews are usually collected through an online portal embedded in the company's website or online store. Reviewers can provide feedback when looking for or buying a product, but companies also use other methods to collect reviews. Some of the most important include email campaigns, social media, or pop-up ads. To streamline the collection process, most review management software solutions allow users to post multiple reviews simultaneously.
Moderation—Each review should be verified and validated to ensure it is genuine and applies to the right product. Moderation can be done automatically using algorithms to detect potential issues such as duplicate text. The identity of the reviewers and their eligibility for rewards can also be verified. Also, any changes to existing reviews should go through a validation process.
Management—Once reviews are validated and publicly available, they cannot be modified by reviewers or the company. However, administrators may need to manage reviews in certain situations. For instance, when a product is discontinued and removed from the website, the associated reviews will also be removed. If some of those reviews are also related to another product that is still active, they should not be deleted.
Visual display elements such as photos, ratings, or badges can make reviews more attractive.
Syndication—Syndication refers to using reviews to provide consumers with an overview of what others think about a product. Through syndication, companies can consolidate reviews about a product and display the results on their website or online store. Therefore, it is critical to match reviews with the right products and analyze all reviews for each product to generate stats.
Other features of review management software: Community Q&A Capabilities, Customer Service Capabilities, Engagement Capabilities, Integration & APIs Capabilities, Marketing Capabilities, Response Types Capabilities, Sampling Capabilities
Additional review management software features
Brand management—Review data provides valuable details about how a brand is perceived. Companies can monitor reviews and respond when their brand is at risk due to negative feedback. Since companies cannot remove or alter reviews because they don’t like them, brand managers need to engage and address issues as soon as possible.
Omnichannel communications—Advanced review management platforms include multiple options for communicating with reviewers, such as email, social media, or SMS. Anyone can share reviews on multiple channels and comment on and rate them.
Potential issues with review management software
Moderation—Review moderation requires necessary human and technical resources, which many companies cannot afford. While review management software usually provides functionality for moderation, this type of feature can vary significantly from one product to another. Also, moderation features rarely replace human intervention completely, meaning companies still require some moderators.
Integration—Review management systems integrate with other types of software, such as CRM, sales, and marketing automation. Since review data is essential to improving sales and marketing strategies, seamlessly transferring data between multiple systems is also important. Vendors usually provide standard integration and connectors or APIs, but these aren’t always enough for complex integrations. Companies may need to invest in additional software, such as data integration software.
Review relevance—Due to the fast pace of change in most markets, especially consumer products, reviews may become irrelevant very quickly. Companies need to constantly receive new reviews and ensure that irrelevant reviews don’t influence buyer behavior.
Privacy — While review management platform vendors provide secure features, companies in highly regulated industries often require additional privacy functionality. Examples include financial institutions, healthcare organizations, government agencies, and public sector agencies.
Increased competition — As reviews become more popular, finding new reviewers or convincing existing users to share new reviews will become difficult. More brands will try to source reviews from the same people, and they will need to provide better incentives.
