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Best Social Media Analytics Software for Medium-Sized Businesses

Yukta Rustagi
YR
Researched and written by Yukta Rustagi

Products classified in the overall Social Media Analytics category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Social Media Analytics to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Social Media Analytics category.

In addition to qualifying for inclusion in the Social Media Analytics Software category, to qualify for inclusion in the Medium-Sized Business Social Media Analytics Software category, a product must have at least 10 reviews left by a reviewer from a medium-sized business.

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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57 Listings in Social Media Analytics Available
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Sprout Social
By Sprout Social
(3,822)4.4 out of 5
11th Easiest To Use in Social Media Analytics software
Save to My Lists
Entry Level Price:Starting at $199.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Sprout Social is a comprehensive social media management solution designed to help businesses effectively engage with their audiences, streamline content publishing, and derive actionable insights fro

    Users
    • Social Media Manager
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Non-Profit Organization Management
    Market Segment
    • 46% Small-Business
    • 37% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Sprout Social is a social media management software that provides features for scheduling posts, analyzing performance, and managing customer engagement across multiple platforms.
    • Users frequently mention the ease of use, robust analytics, and efficient scheduling tools as key benefits, along with the platform's ability to manage multiple social media accounts seamlessly.
    • Users experienced issues with the mobile version, occasional glitches in scheduling content, limitations in posting Instagram Reels and Stories, and found the advanced reporting tools to be expensive.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Sprout Social Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    907
    Post Scheduling
    509
    Analytics
    494
    Scheduling
    477
    Social Media Management
    460
    Cons
    Missing Features
    345
    Expensive
    205
    High Pricing
    179
    Improvement Needed
    157
    Scheduling Issues
    154
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Sprout Social features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 8.9
    7.4
    Attribution
    Average: 7.8
    8.5
    Scalability
    Average: 8.5
    8.1
    Report Customizability
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Sprout Social
    Company Website
    Year Founded
    2010
    HQ Location
    Chicago, IL
    Twitter
    @SproutSocial
    117,840 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,651 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Sprout Social is a comprehensive social media management solution designed to help businesses effectively engage with their audiences, streamline content publishing, and derive actionable insights fro

Users
  • Social Media Manager
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Non-Profit Organization Management
Market Segment
  • 46% Small-Business
  • 37% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Sprout Social is a social media management software that provides features for scheduling posts, analyzing performance, and managing customer engagement across multiple platforms.
  • Users frequently mention the ease of use, robust analytics, and efficient scheduling tools as key benefits, along with the platform's ability to manage multiple social media accounts seamlessly.
  • Users experienced issues with the mobile version, occasional glitches in scheduling content, limitations in posting Instagram Reels and Stories, and found the advanced reporting tools to be expensive.
Sprout Social Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
907
Post Scheduling
509
Analytics
494
Scheduling
477
Social Media Management
460
Cons
Missing Features
345
Expensive
205
High Pricing
179
Improvement Needed
157
Scheduling Issues
154
Sprout Social features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.9
7.4
Attribution
Average: 7.8
8.5
Scalability
Average: 8.5
8.1
Report Customizability
Average: 8.1
Seller Details
Seller
Sprout Social
Company Website
Year Founded
2010
HQ Location
Chicago, IL
Twitter
@SproutSocial
117,840 Twitter followers
LinkedIn® Page
www.linkedin.com
1,651 employees on LinkedIn®
Hootsuite
By Hootsuite
(5,497)4.2 out of 5
Optimized for quick response
10th Easiest To Use in Social Media Analytics software
View top Consulting Services for Hootsuite
Save to My Lists
DealsSpecial offer!
100% off
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Too many brands suck at social. Yours doesn’t have to. It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5

    Users
    • Marketing Manager
    • Social Media Manager
    Industries
    • Marketing and Advertising
    • Non-Profit Organization Management
    Market Segment
    • 60% Small-Business
    • 28% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Hootsuite is a social media management tool that provides analytics, scheduling, and collaboration features for multiple platforms.
    • Users frequently mention the convenience of scheduling posts across various platforms, the helpful analytics for performance tracking, and the ability to collaborate with team members.
    • Reviewers noted occasional issues with social media accounts disconnecting, limitations in scheduling certain types of content, and a lack of certain platform-specific features.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Hootsuite Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    857
    Post Scheduling
    791
    Scheduling
    631
    Social Media Management
    536
    Centralized Management
    484
    Cons
    Missing Features
    292
    Limited Features
    234
    Social Media Limitations
    231
    Posting Issues
    228
    Scheduling Issues
    223
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Hootsuite features and usability ratings that predict user satisfaction
    8.5
    Has the product been a good partner in doing business?
    Average: 8.9
    7.5
    Attribution
    Average: 7.8
    8.4
    Scalability
    Average: 8.5
    8.0
    Report Customizability
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Hootsuite
    Company Website
    Year Founded
    2008
    HQ Location
    Vancouver, BC
    Twitter
    @hootsuite
    7,061,256 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,664 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Too many brands suck at social. Yours doesn’t have to. It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5

Users
  • Marketing Manager
  • Social Media Manager
Industries
  • Marketing and Advertising
  • Non-Profit Organization Management
Market Segment
  • 60% Small-Business
  • 28% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Hootsuite is a social media management tool that provides analytics, scheduling, and collaboration features for multiple platforms.
  • Users frequently mention the convenience of scheduling posts across various platforms, the helpful analytics for performance tracking, and the ability to collaborate with team members.
  • Reviewers noted occasional issues with social media accounts disconnecting, limitations in scheduling certain types of content, and a lack of certain platform-specific features.
Hootsuite Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
857
Post Scheduling
791
Scheduling
631
Social Media Management
536
Centralized Management
484
Cons
Missing Features
292
Limited Features
234
Social Media Limitations
231
Posting Issues
228
Scheduling Issues
223
Hootsuite features and usability ratings that predict user satisfaction
8.5
Has the product been a good partner in doing business?
Average: 8.9
7.5
Attribution
Average: 7.8
8.4
Scalability
Average: 8.5
8.0
Report Customizability
Average: 8.1
Seller Details
Seller
Hootsuite
Company Website
Year Founded
2008
HQ Location
Vancouver, BC
Twitter
@hootsuite
7,061,256 Twitter followers
LinkedIn® Page
www.linkedin.com
1,664 employees on LinkedIn®

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SOCi
By SOCi
(2,796)4.5 out of 5
Optimized for quick response
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SOCi is the leader in AI-powered marketing solutions for multi-location businesses. With its proprietary Genius AI™ and suite of Genius Agents™, SOCi provides a first-of-its-kind, AI-powered digital w

    Users
    • Owner
    • Property Manager
    Industries
    • Real Estate
    • Marketing and Advertising
    Market Segment
    • 54% Small-Business
    • 30% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • SOCi is a social media management tool that allows users to manage multiple social media accounts and online reviews in one place.
    • Users like the straightforward scheduling tools, the ability to track engagement, respond quickly, and the time-saving aspect of the platform, especially when managing multiple accounts.
    • Users experienced occasional lagging, especially when scheduling multiple posts at once, and expressed a desire for more detailed reporting features and customization in analytics.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • SOCi Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    1,250
    Post Scheduling
    749
    Scheduling Posts
    697
    Scheduling
    612
    Multi-platform
    593
    Cons
    Missing Features
    332
    Posting Issues
    331
    Limited Features
    237
    Improvement Needed
    231
    Social Media Integration
    192
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • SOCi features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 8.9
    8.0
    Attribution
    Average: 7.8
    8.4
    Scalability
    Average: 8.5
    8.2
    Report Customizability
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    SOCi
    Company Website
    Year Founded
    2012
    HQ Location
    San Diego, California
    LinkedIn® Page
    www.linkedin.com
    709 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

SOCi is the leader in AI-powered marketing solutions for multi-location businesses. With its proprietary Genius AI™ and suite of Genius Agents™, SOCi provides a first-of-its-kind, AI-powered digital w

Users
  • Owner
  • Property Manager
Industries
  • Real Estate
  • Marketing and Advertising
Market Segment
  • 54% Small-Business
  • 30% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • SOCi is a social media management tool that allows users to manage multiple social media accounts and online reviews in one place.
  • Users like the straightforward scheduling tools, the ability to track engagement, respond quickly, and the time-saving aspect of the platform, especially when managing multiple accounts.
  • Users experienced occasional lagging, especially when scheduling multiple posts at once, and expressed a desire for more detailed reporting features and customization in analytics.
SOCi Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
1,250
Post Scheduling
749
Scheduling Posts
697
Scheduling
612
Multi-platform
593
Cons
Missing Features
332
Posting Issues
331
Limited Features
237
Improvement Needed
231
Social Media Integration
192
SOCi features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 8.9
8.0
Attribution
Average: 7.8
8.4
Scalability
Average: 8.5
8.2
Report Customizability
Average: 8.1
Seller Details
Seller
SOCi
Company Website
Year Founded
2012
HQ Location
San Diego, California
LinkedIn® Page
www.linkedin.com
709 employees on LinkedIn®
Get a quote
Zoho Social
By Zoho
(2,675)4.6 out of 5
4th Easiest To Use in Social Media Analytics software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Zoho Social is a complete social media management platform for businesses & agencies. It helps you schedule posts, monitor mentions, create custom dashboards, and more. Zoho Social is from Zoho.co

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 87% Small-Business
    • 10% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Zoho Social is a social media management tool that allows users to monitor interactions, schedule posts, and analyze performance across multiple social media profiles from a single dashboard.
    • Reviewers frequently mention the ease of use, comprehensive features, and efficient management of multiple accounts as key benefits of Zoho Social.
    • Users experienced limitations with the mobile app, lack of advanced analytics, and difficulties with tagging individuals or businesses on certain platforms.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Zoho Social Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    152
    Social Media Management
    85
    Post Scheduling
    78
    Centralized Management
    68
    Social Media Integration
    64
    Cons
    Missing Features
    47
    Lack of Features
    38
    Social Media Limitations
    32
    Expensive
    27
    Limited Features
    23
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Zoho Social features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 8.9
    8.5
    Attribution
    Average: 7.8
    8.8
    Scalability
    Average: 8.5
    8.5
    Report Customizability
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Zoho
    Year Founded
    1996
    HQ Location
    Austin, TX
    Twitter
    @Zoho
    102,964 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    24,715 employees on LinkedIn®
    Phone
    +1 (888) 900-9646
Product Description
How are these determined?Information
This description is provided by the seller.

Zoho Social is a complete social media management platform for businesses & agencies. It helps you schedule posts, monitor mentions, create custom dashboards, and more. Zoho Social is from Zoho.co

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 87% Small-Business
  • 10% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Zoho Social is a social media management tool that allows users to monitor interactions, schedule posts, and analyze performance across multiple social media profiles from a single dashboard.
  • Reviewers frequently mention the ease of use, comprehensive features, and efficient management of multiple accounts as key benefits of Zoho Social.
  • Users experienced limitations with the mobile app, lack of advanced analytics, and difficulties with tagging individuals or businesses on certain platforms.
Zoho Social Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
152
Social Media Management
85
Post Scheduling
78
Centralized Management
68
Social Media Integration
64
Cons
Missing Features
47
Lack of Features
38
Social Media Limitations
32
Expensive
27
Limited Features
23
Zoho Social features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 8.9
8.5
Attribution
Average: 7.8
8.8
Scalability
Average: 8.5
8.5
Report Customizability
Average: 8.1
Seller Details
Seller
Zoho
Year Founded
1996
HQ Location
Austin, TX
Twitter
@Zoho
102,964 Twitter followers
LinkedIn® Page
www.linkedin.com
24,715 employees on LinkedIn®
Phone
+1 (888) 900-9646
Read Zoho Social Reviews
Vista Social
By Vista Social LLC
(824)4.8 out of 5
1st Easiest To Use in Social Media Analytics software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Vista Social is a modern all-in-one social media platform. Expertly crafted social media management tools to help you exceed your goals. Features include publishing and scheduling, reports and analyti

    Users
    • Social Media Manager
    • Founder
    Industries
    • Marketing and Advertising
    • Health, Wellness and Fitness
    Market Segment
    • 83% Small-Business
    • 14% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Vista Social is a social media management tool that allows users to manage multiple social media accounts, schedule posts, and analyze performance from a single platform.
    • Reviewers frequently mention the ease of use, intuitive interface, and comprehensive features such as scheduling, analytics, and employee advocacy as key benefits of Vista Social.
    • Reviewers mentioned some limitations such as the inability to post to personal profiles, occasional slow loading times, and a learning curve for advanced features.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Vista Social Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    279
    Features
    162
    Social Media Management
    156
    AI Assistant
    153
    AI Assistance
    144
    Cons
    Learning Curve
    42
    Missing Features
    39
    AI Limitations
    31
    Improvement Needed
    29
    Linking Issues
    29
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Vista Social features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 8.9
    9.2
    Attribution
    Average: 7.8
    9.6
    Scalability
    Average: 8.5
    9.3
    Report Customizability
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Vista Social LLC
    Company Website
    Year Founded
    2022
    HQ Location
    New York, US
    Twitter
    @vistasocialapp
    2,733 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    17 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Vista Social is a modern all-in-one social media platform. Expertly crafted social media management tools to help you exceed your goals. Features include publishing and scheduling, reports and analyti

Users
  • Social Media Manager
  • Founder
Industries
  • Marketing and Advertising
  • Health, Wellness and Fitness
Market Segment
  • 83% Small-Business
  • 14% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Vista Social is a social media management tool that allows users to manage multiple social media accounts, schedule posts, and analyze performance from a single platform.
  • Reviewers frequently mention the ease of use, intuitive interface, and comprehensive features such as scheduling, analytics, and employee advocacy as key benefits of Vista Social.
  • Reviewers mentioned some limitations such as the inability to post to personal profiles, occasional slow loading times, and a learning curve for advanced features.
Vista Social Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
279
Features
162
Social Media Management
156
AI Assistant
153
AI Assistance
144
Cons
Learning Curve
42
Missing Features
39
AI Limitations
31
Improvement Needed
29
Linking Issues
29
Vista Social features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 8.9
9.2
Attribution
Average: 7.8
9.6
Scalability
Average: 8.5
9.3
Report Customizability
Average: 8.1
Seller Details
Seller
Vista Social LLC
Company Website
Year Founded
2022
HQ Location
New York, US
Twitter
@vistasocialapp
2,733 Twitter followers
LinkedIn® Page
www.linkedin.com
17 employees on LinkedIn®
Dash Social
By Dash Social
(338)4.7 out of 5
6th Easiest To Use in Social Media Analytics software
Save to My Lists
Entry Level Price:$499.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Dash Social is a social media management platform that equips brands with intelligence and speed to stay ahead of the curve. Through its sophisticated cross-channel insights and workflow tools, Dash S

    Users
    • Social Media Manager
    • Social Media Coordinator
    Industries
    • Apparel & Fashion
    • Cosmetics
    Market Segment
    • 41% Small-Business
    • 38% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Dash Hudson is a platform that provides scheduling, curating, and analyzing tools for social media content.
    • Reviewers like the user-friendly interface, the AI tools for performance prediction, the ability to manage multiple channels, and the quick and dedicated customer service.
    • Reviewers experienced issues with bugs causing posts not to go live as expected, difficulty in integrating with other platforms, limited metrics for certain social media platforms, and a desire for more detailed analytics for Instagram stories.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Dash Social Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    69
    Analytics
    43
    Customer Support
    41
    Features
    39
    Helpful
    35
    Cons
    Missing Features
    27
    Instagram Limitations
    26
    Feature Limitations
    20
    Limited Features
    18
    Lack of Features
    15
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Dash Social features and usability ratings that predict user satisfaction
    9.7
    Has the product been a good partner in doing business?
    Average: 8.9
    6.5
    Attribution
    Average: 7.8
    8.5
    Scalability
    Average: 8.5
    8.5
    Report Customizability
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Dash Social
    Company Website
    Year Founded
    2013
    HQ Location
    Halifax, NS
    Twitter
    @DashSocialHQ
    1,898 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    253 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Dash Social is a social media management platform that equips brands with intelligence and speed to stay ahead of the curve. Through its sophisticated cross-channel insights and workflow tools, Dash S

Users
  • Social Media Manager
  • Social Media Coordinator
Industries
  • Apparel & Fashion
  • Cosmetics
Market Segment
  • 41% Small-Business
  • 38% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Dash Hudson is a platform that provides scheduling, curating, and analyzing tools for social media content.
  • Reviewers like the user-friendly interface, the AI tools for performance prediction, the ability to manage multiple channels, and the quick and dedicated customer service.
  • Reviewers experienced issues with bugs causing posts not to go live as expected, difficulty in integrating with other platforms, limited metrics for certain social media platforms, and a desire for more detailed analytics for Instagram stories.
Dash Social Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
69
Analytics
43
Customer Support
41
Features
39
Helpful
35
Cons
Missing Features
27
Instagram Limitations
26
Feature Limitations
20
Limited Features
18
Lack of Features
15
Dash Social features and usability ratings that predict user satisfaction
9.7
Has the product been a good partner in doing business?
Average: 8.9
6.5
Attribution
Average: 7.8
8.5
Scalability
Average: 8.5
8.5
Report Customizability
Average: 8.1
Seller Details
Seller
Dash Social
Company Website
Year Founded
2013
HQ Location
Halifax, NS
Twitter
@DashSocialHQ
1,898 Twitter followers
LinkedIn® Page
www.linkedin.com
253 employees on LinkedIn®
Semrush
By Semrush
(2,441)4.5 out of 5
13th Easiest To Use in Social Media Analytics software
View top Consulting Services for Semrush
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campa

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 67% Small-Business
    • 28% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Semrush is a digital marketing tool that provides features for SEO, PPC, content, social media, and competitive research, and is designed to help businesses improve online visibility and discover marketing insights.
    • Reviewers frequently mention the comprehensive range of features, ease of use, and the ability to gain insights into their own and competitors' SEO performance, as well as the robust social media toolkit and excellent customer support.
    • Users mentioned issues with the high cost, especially for small businesses, the presence of paywalls even in the professional version, occasional software glitches, and a lack of detailed demographic data.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Semrush Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    448
    Ease of Use
    421
    Keyword Research
    382
    Helpful
    347
    SEO Optimization
    323
    Cons
    Expensive
    268
    High Pricing
    189
    High Costs
    168
    Pricing Issues
    164
    Limited Features
    146
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Semrush features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 8.9
    8.4
    Attribution
    Average: 7.8
    8.7
    Scalability
    Average: 8.5
    8.4
    Report Customizability
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Semrush
    Company Website
    Year Founded
    2008
    HQ Location
    Boston, MA
    Twitter
    @semrush
    288,468 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,099 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campa

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 67% Small-Business
  • 28% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Semrush is a digital marketing tool that provides features for SEO, PPC, content, social media, and competitive research, and is designed to help businesses improve online visibility and discover marketing insights.
  • Reviewers frequently mention the comprehensive range of features, ease of use, and the ability to gain insights into their own and competitors' SEO performance, as well as the robust social media toolkit and excellent customer support.
  • Users mentioned issues with the high cost, especially for small businesses, the presence of paywalls even in the professional version, occasional software glitches, and a lack of detailed demographic data.
Semrush Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
448
Ease of Use
421
Keyword Research
382
Helpful
347
SEO Optimization
323
Cons
Expensive
268
High Pricing
189
High Costs
168
Pricing Issues
164
Limited Features
146
Semrush features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.9
8.4
Attribution
Average: 7.8
8.7
Scalability
Average: 8.5
8.4
Report Customizability
Average: 8.1
Seller Details
Seller
Semrush
Company Website
Year Founded
2008
HQ Location
Boston, MA
Twitter
@semrush
288,468 Twitter followers
LinkedIn® Page
www.linkedin.com
2,099 employees on LinkedIn®
Bazaarvoice
By Bazaarvoice
(796)4.2 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Thousands of the world’s leading brands and retailers trust Bazaarvoice technology, services, and expertise to drive revenue, extend reach, gain actionable insights, and create loyal advocates. Ac

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Consumer Goods
    • Retail
    Market Segment
    • 40% Mid-Market
    • 37% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Bazaarvoice is a platform that collects and syndicates product reviews to retailers, providing a comprehensive network for review management.
    • Users like the ease of implementation, the ability to syndicate reviews to various retailers, and the responsive customer support team that assists with most issues within a few days.
    • Reviewers mentioned that the user interface can be clunky and difficult to navigate, the process to launch campaigns is lengthy, and there are occasional issues with review syndication and quality of reviews.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Bazaarvoice Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    60
    Review Management
    59
    Helpful
    52
    Reviews
    43
    Customer Support
    42
    Cons
    Poor Customer Support
    38
    Expensive
    27
    Not User-Friendly
    27
    Poor Response System
    26
    Inadequate Support
    25
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Bazaarvoice features and usability ratings that predict user satisfaction
    8.3
    Has the product been a good partner in doing business?
    Average: 8.9
    8.1
    Attribution
    Average: 7.8
    8.0
    Scalability
    Average: 8.5
    7.4
    Report Customizability
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Bazaarvoice
    Company Website
    Year Founded
    2005
    HQ Location
    Austin, Texas
    Twitter
    @Bazaarvoice
    19,733 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,776 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Thousands of the world’s leading brands and retailers trust Bazaarvoice technology, services, and expertise to drive revenue, extend reach, gain actionable insights, and create loyal advocates. Ac

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Consumer Goods
  • Retail
Market Segment
  • 40% Mid-Market
  • 37% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Bazaarvoice is a platform that collects and syndicates product reviews to retailers, providing a comprehensive network for review management.
  • Users like the ease of implementation, the ability to syndicate reviews to various retailers, and the responsive customer support team that assists with most issues within a few days.
  • Reviewers mentioned that the user interface can be clunky and difficult to navigate, the process to launch campaigns is lengthy, and there are occasional issues with review syndication and quality of reviews.
Bazaarvoice Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
60
Review Management
59
Helpful
52
Reviews
43
Customer Support
42
Cons
Poor Customer Support
38
Expensive
27
Not User-Friendly
27
Poor Response System
26
Inadequate Support
25
Bazaarvoice features and usability ratings that predict user satisfaction
8.3
Has the product been a good partner in doing business?
Average: 8.9
8.1
Attribution
Average: 7.8
8.0
Scalability
Average: 8.5
7.4
Report Customizability
Average: 8.1
Seller Details
Seller
Bazaarvoice
Company Website
Year Founded
2005
HQ Location
Austin, Texas
Twitter
@Bazaarvoice
19,733 Twitter followers
LinkedIn® Page
www.linkedin.com
1,776 employees on LinkedIn®
Read Bazaarvoice Reviews
Meltwater
By Meltwater
(2,209)4.0 out of 5
Optimized for quick response
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Meltwater, a pioneer of media intelligence, gives PR, communications and marketing professionals the information advantage they need to stay ahead and a single, integrated solution to be efficient. As

    Users
    • Social Media Manager
    • Communications Manager
    Industries
    • Marketing and Advertising
    • Public Relations and Communications
    Market Segment
    • 42% Small-Business
    • 38% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Meltwater is a media monitoring and analytics tool that provides features such as social media dashboards, AI search assistant, media database, customizable newsletter functionality, and press release templates.
    • Users frequently mention the user-friendly interface, robust features, and the ability to track media mentions, analyze trends, and get insights through customizable dashboards.
    • Users reported issues with the platform's speed, occasional glitches, limitations in the customizable dashboards, and the high pricing.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Meltwater Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    242
    Helpful
    194
    Features
    147
    Customer Support
    125
    Monitoring
    117
    Cons
    Improvement Needed
    88
    Technical Issues
    78
    Learning Curve
    68
    Inaccuracy
    66
    Missing Features
    65
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Meltwater features and usability ratings that predict user satisfaction
    8.3
    Has the product been a good partner in doing business?
    Average: 8.9
    7.2
    Attribution
    Average: 7.8
    7.9
    Scalability
    Average: 8.5
    7.7
    Report Customizability
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Meltwater
    Company Website
    Year Founded
    2001
    HQ Location
    San Francisco, CA
    Twitter
    @Meltwater
    25,267 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,550 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Meltwater, a pioneer of media intelligence, gives PR, communications and marketing professionals the information advantage they need to stay ahead and a single, integrated solution to be efficient. As

Users
  • Social Media Manager
  • Communications Manager
Industries
  • Marketing and Advertising
  • Public Relations and Communications
Market Segment
  • 42% Small-Business
  • 38% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Meltwater is a media monitoring and analytics tool that provides features such as social media dashboards, AI search assistant, media database, customizable newsletter functionality, and press release templates.
  • Users frequently mention the user-friendly interface, robust features, and the ability to track media mentions, analyze trends, and get insights through customizable dashboards.
  • Users reported issues with the platform's speed, occasional glitches, limitations in the customizable dashboards, and the high pricing.
Meltwater Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
242
Helpful
194
Features
147
Customer Support
125
Monitoring
117
Cons
Improvement Needed
88
Technical Issues
78
Learning Curve
68
Inaccuracy
66
Missing Features
65
Meltwater features and usability ratings that predict user satisfaction
8.3
Has the product been a good partner in doing business?
Average: 8.9
7.2
Attribution
Average: 7.8
7.9
Scalability
Average: 8.5
7.7
Report Customizability
Average: 8.1
Seller Details
Seller
Meltwater
Company Website
Year Founded
2001
HQ Location
San Francisco, CA
Twitter
@Meltwater
25,267 Twitter followers
LinkedIn® Page
www.linkedin.com
2,550 employees on LinkedIn®
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HypeAuditor
By HypeAuditor
(191)4.6 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    HypeAuditor is a SaaS company offering complex solutions to brands, agencies, and platforms dealing with influencers. HypeAuditor has developed a comprehensive set of tools and reports to analyze inf

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Public Relations and Communications
    Market Segment
    • 51% Small-Business
    • 38% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • HypeAuditor Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    31
    Influencer Management
    23
    Detailed Information
    22
    Helpful
    20
    Audience Analysis
    15
    Cons
    Inaccuracy
    7
    Missing Features
    7
    Creator Issues
    6
    Low Engagement
    6
    Technical Issues
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • HypeAuditor features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 8.9
    7.9
    Attribution
    Average: 7.8
    8.3
    Scalability
    Average: 8.5
    8.0
    Report Customizability
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    HypeAuditor
    Year Founded
    2017
    HQ Location
    Indianapolis, US
    Twitter
    @hypeauditor
    1,476 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    79 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

HypeAuditor is a SaaS company offering complex solutions to brands, agencies, and platforms dealing with influencers. HypeAuditor has developed a comprehensive set of tools and reports to analyze inf

Users
No information available
Industries
  • Marketing and Advertising
  • Public Relations and Communications
Market Segment
  • 51% Small-Business
  • 38% Mid-Market
HypeAuditor Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
31
Influencer Management
23
Detailed Information
22
Helpful
20
Audience Analysis
15
Cons
Inaccuracy
7
Missing Features
7
Creator Issues
6
Low Engagement
6
Technical Issues
6
HypeAuditor features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 8.9
7.9
Attribution
Average: 7.8
8.3
Scalability
Average: 8.5
8.0
Report Customizability
Average: 8.1
Seller Details
Seller
HypeAuditor
Year Founded
2017
HQ Location
Indianapolis, US
Twitter
@hypeauditor
1,476 Twitter followers
LinkedIn® Page
www.linkedin.com
79 employees on LinkedIn®
Read HypeAuditor Reviews
YouScan
By YouScan
(191)4.7 out of 5
Optimized for quick response
9th Easiest To Use in Social Media Analytics software
Save to My Lists
Entry Level Price:$299.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marke

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Public Relations and Communications
    Market Segment
    • 46% Small-Business
    • 37% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • YouScan Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    70
    Helpful
    67
    Customer Support
    56
    Effective
    38
    User Interface
    38
    Cons
    Data Inaccuracy
    11
    Mentions Collection
    11
    Missing Features
    11
    Data Limitations
    10
    Learning Curve
    8
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • YouScan features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 8.9
    9.5
    Attribution
    Average: 7.8
    9.0
    Scalability
    Average: 8.5
    8.7
    Report Customizability
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    YouScan
    Company Website
    Year Founded
    2010
    HQ Location
    Kyiv, Kyiv City
    Twitter
    @YouScan_io
    421 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    68 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marke

Users
No information available
Industries
  • Marketing and Advertising
  • Public Relations and Communications
Market Segment
  • 46% Small-Business
  • 37% Mid-Market
YouScan Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
70
Helpful
67
Customer Support
56
Effective
38
User Interface
38
Cons
Data Inaccuracy
11
Mentions Collection
11
Missing Features
11
Data Limitations
10
Learning Curve
8
YouScan features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 8.9
9.5
Attribution
Average: 7.8
9.0
Scalability
Average: 8.5
8.7
Report Customizability
Average: 8.1
Seller Details
Seller
YouScan
Company Website
Year Founded
2010
HQ Location
Kyiv, Kyiv City
Twitter
@YouScan_io
421 Twitter followers
LinkedIn® Page
www.linkedin.com
68 employees on LinkedIn®
Echobox
By Echobox
(96)4.7 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Echobox is the new standard in publishing automation. Businesses of all sizes use our advanced AI to automate and optimize the curation and distribution of their content. Today, more than 2000 compa

    Users
    No information available
    Industries
    • Online Media
    • Newspapers
    Market Segment
    • 64% Small-Business
    • 32% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Echobox Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Time-saving
    5
    Customer Support
    3
    Ease of Use
    3
    Intuitive
    3
    Powerful Features
    3
    Cons
    Missing Features
    2
    AI Limitations
    1
    Feature Issues
    1
    Inadequate Support
    1
    Instagram Limitations
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Echobox features and usability ratings that predict user satisfaction
    9.7
    Has the product been a good partner in doing business?
    Average: 8.9
    7.1
    Attribution
    Average: 7.8
    8.9
    Scalability
    Average: 8.5
    8.8
    Report Customizability
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Echobox
    Year Founded
    2013
    HQ Location
    London
    Twitter
    @EchoboxHQ
    29,286 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    75 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Echobox is the new standard in publishing automation. Businesses of all sizes use our advanced AI to automate and optimize the curation and distribution of their content. Today, more than 2000 compa

Users
No information available
Industries
  • Online Media
  • Newspapers
Market Segment
  • 64% Small-Business
  • 32% Mid-Market
Echobox Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Time-saving
5
Customer Support
3
Ease of Use
3
Intuitive
3
Powerful Features
3
Cons
Missing Features
2
AI Limitations
1
Feature Issues
1
Inadequate Support
1
Instagram Limitations
1
Echobox features and usability ratings that predict user satisfaction
9.7
Has the product been a good partner in doing business?
Average: 8.9
7.1
Attribution
Average: 7.8
8.9
Scalability
Average: 8.5
8.8
Report Customizability
Average: 8.1
Seller Details
Seller
Echobox
Year Founded
2013
HQ Location
London
Twitter
@EchoboxHQ
29,286 Twitter followers
LinkedIn® Page
www.linkedin.com
75 employees on LinkedIn®
Read Echobox Reviews
Brandwatch Social Media Management
By Brandwatch
(861)4.1 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Brandwatch empowers over 5,000 of the worlds most admired companies to understand and engage with customers at the speed of social. Brandwatch Social Media Management, previously Falcon.io, is a leadi

    Users
    • Social Media Manager
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Higher Education
    Market Segment
    • 41% Mid-Market
    • 31% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Brandwatch is a social media management tool that allows users to schedule posts, track engagement, and gain insights into audience sentiment across various social platforms.
    • Users like the comprehensive nature of the search results, the simple user interfaces, the ability to customize the setup to meet different strategic goals, and the prompt and helpful customer support.
    • Users reported that the platform can be overwhelming to onboard due to its many features, there are occasional bugs that affect usability, and the mobile apps lack some features and functionality.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Brandwatch Social Media Management Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    49
    Social Media Management
    35
    Analytics
    29
    Centralized Management
    27
    Helpful
    27
    Cons
    Improvement Needed
    24
    Missing Features
    19
    Learning Curve
    14
    Lack of Features
    10
    Limited Features
    9
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Brandwatch Social Media Management features and usability ratings that predict user satisfaction
    8.6
    Has the product been a good partner in doing business?
    Average: 8.9
    7.0
    Attribution
    Average: 7.8
    8.2
    Scalability
    Average: 8.5
    7.4
    Report Customizability
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Brandwatch
    Company Website
    Year Founded
    2007
    HQ Location
    Brighton, East Sussex
    Twitter
    @Brandwatch
    34,921 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,081 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Brandwatch empowers over 5,000 of the worlds most admired companies to understand and engage with customers at the speed of social. Brandwatch Social Media Management, previously Falcon.io, is a leadi

Users
  • Social Media Manager
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Higher Education
Market Segment
  • 41% Mid-Market
  • 31% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Brandwatch is a social media management tool that allows users to schedule posts, track engagement, and gain insights into audience sentiment across various social platforms.
  • Users like the comprehensive nature of the search results, the simple user interfaces, the ability to customize the setup to meet different strategic goals, and the prompt and helpful customer support.
  • Users reported that the platform can be overwhelming to onboard due to its many features, there are occasional bugs that affect usability, and the mobile apps lack some features and functionality.
Brandwatch Social Media Management Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
49
Social Media Management
35
Analytics
29
Centralized Management
27
Helpful
27
Cons
Improvement Needed
24
Missing Features
19
Learning Curve
14
Lack of Features
10
Limited Features
9
Brandwatch Social Media Management features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 8.9
7.0
Attribution
Average: 7.8
8.2
Scalability
Average: 8.5
7.4
Report Customizability
Average: 8.1
Seller Details
Seller
Brandwatch
Company Website
Year Founded
2007
HQ Location
Brighton, East Sussex
Twitter
@Brandwatch
34,921 Twitter followers
LinkedIn® Page
www.linkedin.com
1,081 employees on LinkedIn®
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Sotrender
By Sotrender
(113)4.8 out of 5
Save to My Lists
Entry Level Price:$34.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Sotrender is an analytics and reporting tool that helps marketers understand and drive their social media performance. Thanks to AI-fuelled solutions and reliable data, analyzing & reporting socia

    Users
    • Social Media Manager
    Industries
    • Marketing and Advertising
    • Public Relations and Communications
    Market Segment
    • 54% Small-Business
    • 30% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Sotrender Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Analytics
    7
    Ease of Use
    5
    Intuitive
    5
    Time-saving
    5
    Audience Analysis
    3
    Cons
    Slow Loading
    2
    API Limitations
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Sotrender features and usability ratings that predict user satisfaction
    9.8
    Has the product been a good partner in doing business?
    Average: 8.9
    9.1
    Attribution
    Average: 7.8
    9.4
    Scalability
    Average: 8.5
    9.5
    Report Customizability
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Sotrender
    Year Founded
    2010
    HQ Location
    London
    Twitter
    @sotrender
    6,654 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    29 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Sotrender is an analytics and reporting tool that helps marketers understand and drive their social media performance. Thanks to AI-fuelled solutions and reliable data, analyzing & reporting socia

Users
  • Social Media Manager
Industries
  • Marketing and Advertising
  • Public Relations and Communications
Market Segment
  • 54% Small-Business
  • 30% Mid-Market
Sotrender Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Analytics
7
Ease of Use
5
Intuitive
5
Time-saving
5
Audience Analysis
3
Cons
Slow Loading
2
API Limitations
1
Sotrender features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 8.9
9.1
Attribution
Average: 7.8
9.4
Scalability
Average: 8.5
9.5
Report Customizability
Average: 8.1
Seller Details
Seller
Sotrender
Year Founded
2010
HQ Location
London
Twitter
@sotrender
6,654 Twitter followers
LinkedIn® Page
www.linkedin.com
29 employees on LinkedIn®
Read Sotrender Reviews
Brandwatch Consumer Intelligence
By Brandwatch
(622)4.4 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from ove

    Users
    • Analyst
    • Consultant
    Industries
    • Marketing and Advertising
    • Public Relations and Communications
    Market Segment
    • 36% Enterprise
    • 33% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Brandwatch Consumer Intelligence Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    47
    Insights
    27
    Helpful
    26
    Insights Value
    26
    Features
    25
    Cons
    Improvement Needed
    12
    Data Limitations
    11
    Learning Curve
    11
    Inaccurate Sentiment Analysis
    10
    Platform Limitations
    10
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Brandwatch Consumer Intelligence features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 8.9
    6.9
    Attribution
    Average: 7.8
    8.3
    Scalability
    Average: 8.5
    8.0
    Report Customizability
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Brandwatch
    Company Website
    Year Founded
    2007
    HQ Location
    Brighton, East Sussex
    Twitter
    @Brandwatch
    34,921 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,081 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from ove

Users
  • Analyst
  • Consultant
Industries
  • Marketing and Advertising
  • Public Relations and Communications
Market Segment
  • 36% Enterprise
  • 33% Mid-Market
Brandwatch Consumer Intelligence Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
47
Insights
27
Helpful
26
Insights Value
26
Features
25
Cons
Improvement Needed
12
Data Limitations
11
Learning Curve
11
Inaccurate Sentiment Analysis
10
Platform Limitations
10
Brandwatch Consumer Intelligence features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.9
6.9
Attribution
Average: 7.8
8.3
Scalability
Average: 8.5
8.0
Report Customizability
Average: 8.1
Seller Details
Seller
Brandwatch
Company Website
Year Founded
2007
HQ Location
Brighton, East Sussex
Twitter
@Brandwatch
34,921 Twitter followers
LinkedIn® Page
www.linkedin.com
1,081 employees on LinkedIn®
Get a quote
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