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SOCi Reviews & Product Details

SOCi Overview

What is SOCi?

SOCi is the leader in AI-powered marketing solutions for multi-location businesses. With its proprietary Genius AI™ and suite of Genius Agents™, SOCi provides a first-of-its-kind, AI-powered digital workforce capable of handling the workload of 1,000 local marketers™, empowering brands to achieve unmatched digital visibility, strengthen customer engagement, and scale faster than ever before. SOCi is recognized by Fast Company as one of the World's Most Innovative Companies, and is trusted by nearly 1,000 top brands—including Ford, Ace Hardware, Kumon, Liberty Tax, and more—to automate and optimize local marketing tasks across all locations. Founded in 2012 and backed by leading strategic investors, SOCi is transforming how multi- location brands manage and scale their marketing efforts. SOCi’s scalable and centralized platform technology provides every tool necessary for multi-location and multi-family businesses to manage their localized marketing efforts including: Intuitive Dashboard - upon signing into SOCi, users are greeted with a high-level, yet comprehensive and easy to read dashboard highlighting analytics, content performance across all locations using SOCi, conversations and comments that need attention, recent reviews, and more! Listings: Take your local search visibility to new heights by ensuring accurate & consistent information across 100s or 1000s of business listings. Listening: Discover and build an authentic content strategy, rich audience profiles and prove ROI of your campaign strategy with Listening. Listen in to your competitors, create sentiment analysis, and user-generated content all from with SOCi. Local Pages/Locator: Deliver a branded and localized consumer journey, from awareness to conversion, across thousands of search-optimized pages. Reviews: Coordinate brand-consistent responses to reviews, track review sentiment, and monitor competitive reputation insights to transform your reputation, everywhere. Social: Enabling enterprise and local teams to deliver on-brand responses to social engagements and publish top-performing social content with streamlined multi-location workflows. Surveys: Retain and grow your customers by proactively soliciting and managing customer feedback with the most powerful survey solution for local marketers. Ads: Empowering multi-location marketers to effectively manage localized social advertising campaigns and boosted posts across 100s or 1000s of locations. SmartBot: Drive real time engagement and generate leads 24/7 across all locations with automated chatbots on Facebook Messenger and Google Business Messages accounts, SMS capabilities. Easily build localized topics at scale in minutes and start capturing customer information and never miss a potential lead. Insights & Reporting: Find out which locations are performing and which ones aren’t and leverage these insights to power your localized marketing strategy. Customize highly visual, engaging reports with multiple delivery options. SOCi Go (Mobile App): The same core SOCi platform you love, now on mobile. Post content, respond to customers and receive notifications on any mobile device, any time. SOCi serves as the infrastructure on which tens of thousands of local pages are being managed. SOCi is fully integrated with the top search, social media, and reputation management networks such as Facebook, Twitter, Instagram, LinkedIn, Google My Business, Yelp, and more. Learn more at www.soci.ai or contact us at hello@soci.ai.

SOCi Details
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Product Description

SOCi is an all-in-one platform for multi-location marketers to reach and engage their local customers across 100s or 1000s of local search, social, and review pages.

How do you position yourself against your competitors?

SOCi empowers multi-location enterprises to automate & scale marketing efforts across all digital channels in a way that’s brand directed, locally perfected, and data connected.


Seller Details
Seller
SOCi
Company Website
Year Founded
2012
HQ Location
San Diego, California
LinkedIn® Page
www.linkedin.com
709 employees on LinkedIn®
Description

SOCi is the leading CoMarketing Cloud for multi-location enterprises.


Sara A.
SA
Overview Provided by:

Recent SOCi Reviews

SG
Samantha G.Small-Business (50 or fewer emp.)
5.0 out of 5
"What a streamlined service! I'm surprised more people havn't found out about Soci yet."
The fact that you can schedule posts well in advance and track the reaction of viewers. I also really like that you can comment back from soci on a...
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"As the Brand Manager for a Franchise, my company has been using SOCi for 6 years."
Soci has allowed our company to post on behalf of our local franchise locations with ease, as well as post schedules for social content ahead of ti...
Suzanne P.
SP
Suzanne P.Enterprise (> 1000 emp.)
5.0 out of 5
"Efficient"
I can link all my social media accounts to Soci and post all at once. I can choose which platforms to post on and which i dont want to post on as w...
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SOCi Media

SOCi Demo - Listings
Take your local search visibility to new heights by ensuring accurate & consistent information across 100s or 1000s of business listings.
SOCi Demo - Social
Enabling enterprise and local teams to deliver on-brand responses to social engagements and publish top-performing social content with streamlined multi-location workflows.
SOCi Demo - Reviews
Coordinate brand-consistent responses to reviews, track review sentiment, and monitor competitive reputation insights to transform your reputation, everywhere.
SOCi Demo - Local Pages & Locator
Deliver a branded and localized consumer journey, from awareness to conversion, across thousands of search-optimized pages.
SOCi Demo - Ads
Empowering multi-location marketers to effectively manage localized social advertising campaigns and boosted posts across 100s or 1000s of locations.
SOCi Demo - Chatbots
Drive 24/7 customer care and powerful lead generation by deploying localized chatbots across 1000s of local Facebook Messenger and Google Business Messages accounts.
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Video Reviews

2,794 SOCi Reviews

4.5 out of 5
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2,794 SOCi Reviews
4.5 out of 5
2,794 SOCi Reviews
4.5 out of 5

SOCi Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for SOCiQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Afton M.
AM
Marketing Director at TLH Enterprises, Inc. dba RACfi
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about SOCi?

Being able to schedule and post content across multi-locations via social media platforms and being able to manage those locations too.

We're able to monitor and respond to customer reviews across Google and Facebook by creating am automate review reponse which helps us maintain consistency and efficiency do to a busy work enviroment.

The newest addition of AI-powered insights and automation - We dig! The recommendatons for responses and text wording has been an encouraging new feature that we've enjoyed since it's been added!

Upsides for us have been many but reducing the need for multiple tools by consolidating marketing efforts into one platform speaks volumes for our company.

-Consistency and Brand Control have been helpful to us and allows my personally some room to breath knowing there's a gatekeeper for unauthorized or inconsistent content from being posted. Review collected by and hosted on G2.com.

What do you dislike about SOCi?

I would like to see better data-driven marketing analytics and performance reports that show accurate data from the online foot traffic we receive that helps us remain visible to the world-wide web. If we had accurate reporting data from the platform perhaps what is currently offered on SOCi as far as insights into customer sentiment and trends woul dbe more visible and able for us to understand.

Tracking meaures and reporting of our work or content we post would maximize our company's ad budget. We could focus on what's high perfomring and reevaluate what is not.

The paid boosting feature on SOCi has not worked for us since we've launched with the platform several years ago. I would like to ensure consistent paid social advertising and an improved feature fo boosting our own ads through SOCi. Review collected by and hosted on G2.com.

What problems is SOCi solving and how is that benefiting you?

Consistency & Brand Control

-Ensures consistent messaging across all locations while allowing for localized content.

-Approval workflows help maintain brand integrity while giving local teams flexibility.

-Prevents unauthorized or inconsistent content from being posted.

Time Efficiency & Scalability

-Allows centralized management of social media, reviews, and listings across multiple locations.

-Automates content scheduling, review responses, and ad campaigns, saving time.

-Reduces the need for multiple tools by consolidating marketing efforts into one platform. Review collected by and hosted on G2.com.

HC
Social Media Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about SOCi?

As a social media manager overseeing multiple properties, finding the right platform to streamline operations is crucial. After using SOCi, I can confidently say it is one of the most user-friendly and efficient social media and reputation management tools available.

One of SOCi’s standout features is its ease of navigation, even when managing 250+ properties. The platform is designed with scalability in mind, making it simple to schedule posts, respond to reviews, and monitor engagement—all from one dashboard. Whether you're handling a few locations or hundreds, the intuitive interface ensures a seamless experience.

Beyond its functionality, SOCi’s customer support is top-tier. We've had excellent account representatives who are not only responsive but also incredibly knowledgeable, helping us maximize the platform’s capabilities. Their commitment to customer success sets them apart from other social media management tools.

If you’re looking for a robust, reliable, and scalable social media solution, SOCi is a fantastic choice. It has streamlined our workflow, improved engagement, and made reputation management effortless. Highly recommend! Review collected by and hosted on G2.com.

What do you dislike about SOCi?

While SOCi excels in many areas, some features, like posting Facebook Stories or going live, aren’t available. Some of these limitations stem from Meta’s restrictions, but it would be great to see more functionality in these areas. Review collected by and hosted on G2.com.

What problems is SOCi solving and how is that benefiting you?

The biggest challenge in social media management at scale is efficiency. With over 250 properties to oversee, manually posting, monitoring engagement, and responding to reviews across multiple platforms would be overwhelming.

SOCi solves this problem by providing an all-in-one platform that allows me to manage everything seamlessly. From scheduling content to reputation management, SOCi consolidates all tasks into a single dashboard, saving time and ensuring consistency across all properties. It also helps me respond to messages and reviews in a timely manner, which is crucial for protecting our online reputation and maintaining strong relationships with residents and prospects.

By streamlining these processes, SOCi allows me to focus on strategy, engagement, and delivering a positive brand experience rather than getting lost in logistics. Review collected by and hosted on G2.com.

JH
Property Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about SOCi?

It's user friendly and allows you to implement your own designs and photos into each posting. I've not had to use customer support yet but it's good to know it's available. I use Soci at least 5 times a month as I try to post a month in advance which is also another great feature because I can get all of my postings done in one day if I want to to help allow time for other things during the month. It's very easy to upload and integrate your own photos but dragging and dropping or just uploading the phtos. Review collected by and hosted on G2.com.

What do you dislike about SOCi?

There are a few features I've not yet used as I'm stilling learning the platform but so far I have not found anything I dislike. Review collected by and hosted on G2.com.

What problems is SOCi solving and how is that benefiting you?

I don't have my own social media and I'm not the greatest at using Facebook so having Soci integrated with outside portals and social media is a huge help because now I don't have to learn to use a platform I'm not interested in. I can just use Soci and the posts will automatically pop up on our Facebook page. Review collected by and hosted on G2.com.

LL
Real Estate Agent
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about SOCi?

Finding the right things to post and making time to do it is difficult...Soci makes it so easy to post interesting, relatable information so that my clients keep me top of mind. Once a month I sit for a few minutes to choose and schedule my posts, and then I know that all month great stuff is showing up on my feed! Review collected by and hosted on G2.com.

What do you dislike about SOCi?

I don't see a downside to Soci! When I want specific material posted, I can create my own, but when I don't have time for that, I know that something will be posted on my behalf! Review collected by and hosted on G2.com.

What problems is SOCi solving and how is that benefiting you?

Soci posts relatable information for my clients and potential clients to see that will keep me top of mind when they are considering a home sale or purchase. I don't always have time to find material to post, and now I don't have to! Review collected by and hosted on G2.com.

SG
Placement Agent
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about SOCi?

The fact that you can schedule posts well in advance and track the reaction of viewers. I also really like that you can comment back from soci on any connected platform like Linkedin, Facebook and yelp. It also goes well with Canva Review collected by and hosted on G2.com.

What do you dislike about SOCi?

I wish i had more time to use it is all i can say Review collected by and hosted on G2.com.

What problems is SOCi solving and how is that benefiting you?

Soci if solving the problem of going in and out of a many different applications to post the same content. It also allows you to complete your posts in advance, sparing you the time of posting on each individual application, keeping up on each of the comment fields and its all done through scheduling so i never miss the date Review collected by and hosted on G2.com.

KL
Manager of SEO
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about SOCi?

I love that I have a dedicated Customer Success Manager to meet with me often to discuss performance and industry updates. She's proactive and answers any question I have. The features of the SOCi platform are wonderful and help tell the story of our local presence to executive teams. The new SOCi platform is easy to use and has tons of reporting options! Review collected by and hosted on G2.com.

What do you dislike about SOCi?

The only thing I dislike is when data issues pop up, it can take time to resolve. That's not necessarily a reflection of the SOCi team though as they're often waiting on Google. Review collected by and hosted on G2.com.

What problems is SOCi solving and how is that benefiting you?

Managing all of our locations in one place is great! SOCi makes it easy to update Q&A, photos, listing information in one place. Review collected by and hosted on G2.com.

Response from Jordan Shapiro of SOCi

We're thrilled to hear that you're enjoying our dedicated Customer Success Manager and finding our platform's features helpful in showcasing your local presence. Thank you for your feedback!

Mychal B.
MB
Leasing Consultant
Real Estate
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about SOCi?

SOCi makes it easy to manage multiple social media accounts and online reviews all in one place. The scheduling tools are straightforward, and I love being able to track engagement and respond to residents quickly. It saves a lot of time compared to manually posting across different platforms. Review collected by and hosted on G2.com.

What do you dislike about SOCi?

Sometimes the platform can lag a bit, especially when scheduling multiple posts at once. Also, the reporting features could be more detailed—I’d love more customization in analytics to better track performance. But overall, it gets the job done. Review collected by and hosted on G2.com.

What problems is SOCi solving and how is that benefiting you?

SOCi helps streamline social media posting and review management, saving time and ensuring consistency across platforms. It also makes it easier to engage with residents and track online reputation, which is crucial in property management. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
AH
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about SOCi?

Soci has allowed our company to post on behalf of our local franchise locations with ease, as well as post schedules for social content ahead of time. We love referring franchise locations to the library of past assets, rather than have to keep a separate library somewhere else. I also love the new(ish) reporting features. Review collected by and hosted on G2.com.

What do you dislike about SOCi?

I wish the reporting emails were more comprehensive, and instead of a link to a report, I could get a weekly, monthly summary sent directly to my email. I also wish that certain glitches were worked out, for exmaple - posting carousels (PDF files) to linkedin. We need to post to linkedin directly for certain cotent which eliminates the reporting on those posts within Soci.

I have found over the years that customer support has almost been completely eliminated. I used to have montly calls with CSMs, but suddenly they started included sales individuals, and if we did not upgrade to new products, I stop hearing from the CSM. I really appreciated the 1-1 guidance on social performance I was getting years ago. Review collected by and hosted on G2.com.

What problems is SOCi solving and how is that benefiting you?

It helps us streamline social media organic post management, as well as posting to our local franchise locations with ease, and franchisees can see the scheduler ahead of time. Review collected by and hosted on G2.com.

HG
Owner/Operator
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
What do you like best about SOCi?

I have just begun using SOCi. I am not very very well versed in the social media world. SOCi helps me manage and create content for my business pages. The SOCi University they offer to help guide me through all the features is a huge help. Soci feels like it will be very easy to use and implement into daily, and weekly use for my company. Review collected by and hosted on G2.com.

What do you dislike about SOCi?

I have yet to find anything I dislike about SOCi. Review collected by and hosted on G2.com.

What problems is SOCi solving and how is that benefiting you?

SOCi is helping me with my social media presence. I am not very knowledgeable of social media and how to use certain platforms, having SOCi taking care of posts, and tracking social media reputations is showing me where i need more focus. Review collected by and hosted on G2.com.

FR
Assistant Community Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about SOCi?

SoCi has been a game-changer for managing the social media platforms. Working in the apartment industry oftentimes you are busy with work and deadlines and SOCI helps with the scheduling of posts. SoCI has made it easier to market our community effectively and maintain a strong online presence accessible to all of our staff so we know if someone scheduled a post and make sure we are not duplicating any posts. Review collected by and hosted on G2.com.

What do you dislike about SOCi?

While SOCI has been very helpful there is one feature that would make it even better the ability to save posts that are created through Canva in a gallery for future use, with the option to edit them later. Sometimes I'd like to be able to use the same post but edit it to use the current information without having to recreate it. Often its multiple users in our office and we all have different ideas that merge in our work and being able to edit posts that are saved would be amazing. Review collected by and hosted on G2.com.

What problems is SOCi solving and how is that benefiting you?

It helps us manage our social media platforms from one place making it easier to keep an engagement on social media platforms and helps schedule ahead of those busy times. Review collected by and hosted on G2.com.