SOCi Features
What are the features of SOCi?
Social Management
- Social Analytics
- Social Publishing
- Campaign Optimization
- Social Engagement
- Social Ads
- Campaign Planning
Social Functionality
- Social Functionality
Platform
- User, Role, and Access Management
- Performance and Reliability
Content & Collaboration
- Content Calendar
- Content Library
- Shared Inbox
- Approval Workflows
- Users and Permissions
- Content Creation
Top Rated SOCi Alternatives
Technology Glossary Features
View definitions of the features and discover new technology terms.
SOCi Categories on G2
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Social Management
Social Analytics | As reported in 1156 SOCi reviews. Reports on the performance of social media posts and campaigns. | 86% (Based on 1,156 reviews) | |
Social Publishing | Allows the creation, management, and scheduling of content to be shared across social media channels. 1185 reviewers of SOCi have provided feedback on this feature. | 90% (Based on 1,185 reviews) | |
Campaign Optimization | Identifies trends in social media campaigns, such as optimal posting times, to improve performance. This feature was mentioned in 1088 SOCi reviews. | 83% (Based on 1,088 reviews) | |
Social Engagement | See feature definition | Centrally manages social media content and conversations across multiple social channels. 1148 reviewers of SOCi have provided feedback on this feature. | 86% (Based on 1,148 reviews) |
Social Ads | Provides features for managing and optimizing paid advertisements across social channels. 1003 reviewers of SOCi have provided feedback on this feature. | 82% (Based on 1,003 reviews) | |
Campaign Planning | Allows for categorizing or grouping individual posts to streamline social media marketing campaigns. This feature was mentioned in 993 SOCi reviews. | 84% (Based on 993 reviews) | |
Hashtag Capabilites | As reported in 547 SOCi reviews. Monitor hashtags, their trends, and analytics across all social media platforms | 82% (Based on 547 reviews) |
Social Functionality
Social Functionality | Based on 904 SOCi reviews. Product functionality for social advertising. | 89% (Based on 904 reviews) |
Campaign Management
Campaign Dashboard | Overview of all media purchases and campaigns in a single interface. 850 reviewers of SOCi have provided feedback on this feature. | 87% (Based on 850 reviews) | |
Reach | Amount and quality of inventory partner sites on which ads can be placed. This feature was mentioned in 858 SOCi reviews. | 86% (Based on 858 reviews) | |
Bulk Editing | Enables marketers to edit campaigns in bulk as opposed to one piece at a time. 814 reviewers of SOCi have provided feedback on this feature. | 84% (Based on 814 reviews) | |
Batch Uploading | As reported in 816 SOCi reviews. Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. | 85% (Based on 816 reviews) | |
Brand Safety | Based on 811 SOCi reviews. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. | 88% (Based on 811 reviews) | |
Fraud Protection | Based on 780 SOCi reviews. Ensures marketer's ad reach and performance is not inflated by bots or spam websites. | 85% (Based on 780 reviews) | |
Budget Pacing | Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. This feature was mentioned in 755 SOCi reviews. | 83% (Based on 755 reviews) | |
Creative Optimization | Tools offered for creating and optimizing creative components of campaigns. This feature was mentioned in 800 SOCi reviews. | 85% (Based on 800 reviews) | |
Rich Media Capabilties | Supports rich media display and video ads that involve user interaction. This feature was mentioned in 770 SOCi reviews. | 85% (Based on 770 reviews) | |
In-App Ads | Allows for ads to be placed in mobile apps. This feature was mentioned in 744 SOCi reviews. | 81% (Based on 744 reviews) | |
Mobile Rich Media Capabilities | Supports rich media mobile ads that involve user interaction. 753 reviewers of SOCi have provided feedback on this feature. | 84% (Based on 753 reviews) |
Targeting
Targeting | As reported in 853 SOCi reviews. Able to target desired audiences based on demographics and behavior variables. | 85% (Based on 853 reviews) | |
Geo-Targeting | As reported in 784 SOCi reviews. Able to tailor ads based on consumer general region, state or designated market area (DMA). | 83% (Based on 784 reviews) | |
Contextual Targeting | Able to match the marketer's ad with specific content on a site or page. 798 reviewers of SOCi have provided feedback on this feature. | 84% (Based on 798 reviews) |
Platform
API / Integrations | Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. 782 reviewers of SOCi have provided feedback on this feature. | 83% (Based on 782 reviews) | |
Custom Reports | As reported in 815 SOCi reviews. Able to create custom reports to cater to specific metrics and key performance indicators. | 84% (Based on 815 reviews) | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 859 SOCi reviews. | 87% (Based on 859 reviews) | |
Performance and Reliability | As reported in 874 SOCi reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | 88% (Based on 874 reviews) | |
Enterprise Scalability | Based on 798 SOCi reviews. Provides features to allow scaling for large organizations. | 86% (Based on 798 reviews) | |
Customization | Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. This feature was mentioned in 844 SOCi reviews. | 85% (Based on 844 reviews) | |
Workflow Capability | Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. 831 reviewers of SOCi have provided feedback on this feature. | 87% (Based on 831 reviews) | |
Live chat | Provide tools for live chat on one's website. 46 reviewers of SOCi have provided feedback on this feature. | 78% (Based on 46 reviews) | |
Integrations | Allows easy integrations with applications, such as messenger applications, APIs, and customer support tools. 50 reviewers of SOCi have provided feedback on this feature. | 83% (Based on 50 reviews) | |
Branding | Has the ability to customize look and feel of chatbot to match` company branding. This feature was mentioned in 50 SOCi reviews. | 82% (Based on 50 reviews) | |
Analytics | Based on 51 SOCi reviews. Gives user the ability to analyze conversations with the chatbot and see its performance. | 83% (Based on 51 reviews) | |
Collection of information | Can collect and store information from interlocators, such as email, phone number, etc. This feature was mentioned in 55 SOCi reviews. | 82% (Based on 55 reviews) |
Reports & Dashboards
Report Customizability | As reported in 534 SOCi reviews. Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool. | 82% (Based on 534 reviews) | |
Report Exporting | As reported in 536 SOCi reviews. Allows users to export reports from the product into an .xsl, .csv, or .pdf file. | 83% (Based on 536 reviews) | |
Scalability | As reported in 529 SOCi reviews. Allows marketer to add, track, and measure a multitude of social media accounts. | 84% (Based on 529 reviews) | |
White Label | As reported in 442 SOCi reviews. Offers a white labeling service for agencies or resellers to customize platform branding. | 79% (Based on 442 reviews) |
Social Analytics
Competitor Analysis | Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere. This feature was mentioned in 519 SOCi reviews. | 77% (Based on 519 reviews) | |
Follower Analysis | Analyzes and illustrates follower information such as demographics, location, interests, etc. This feature was mentioned in 554 SOCi reviews. | 82% (Based on 554 reviews) | |
Post Performance | Based on 568 SOCi reviews. Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience. | 85% (Based on 568 reviews) | |
Paid Campaign Tracking | Tracks and measures the success of paid advertising initiatives run on social media sites. This feature was mentioned in 484 SOCi reviews. | 79% (Based on 484 reviews) | |
Hashtag Analytics | Based on 487 SOCi reviews. Analyzes the performance of hashtags and identifies popular or trending hashtags. | 78% (Based on 487 reviews) | |
Sentiment Analysis | Uses AI to accurately assess the sentiment of social media content based on keywords and phrases. This feature was mentioned in 489 SOCi reviews. | 82% (Based on 489 reviews) |
Consumer Intelligence
Customer Feedback | Based on 722 SOCi reviews and verified by the G2 Product R&D team. Provides a forum for customers to give feedback and data storage for company analysis. | 87% (Based on 722 reviews) | |
Competitive Intelligence | Based on 696 SOCi reviews and verified by the G2 Product R&D team. Allows users to get real-time information on competitors performance and reputation. | 83% (Based on 696 reviews) | |
Sentiment Analysis | Based on 719 SOCi reviews and verified by the G2 Product R&D team. Gives users greater visibility into the how feel and respond to reputation gaining tactics. | 85% (Based on 719 reviews) |
Reporting
Corporate Reporting | Based on 676 SOCi reviews and verified by the G2 Product R&D team. Helps monitor the overall performance of marketing efforts and brand establishment. | 83% (Based on 676 reviews) | |
Dashboard | Based on 768 SOCi reviews and verified by the G2 Product R&D team. Provides a centralized hub and management tools for all data points related to online reputation. | 88% (Based on 768 reviews) |
Media Monitoring
Social Networks Monitoring | Based on 761 SOCi reviews and verified by the G2 Product R&D team. Helps track and monitor social media trends and interactions. | 89% (Based on 761 reviews) | |
Social Media Management | Based on 775 SOCi reviews. Helps manage social messaging and measures the full impact of social campaigns. | 90% (Based on 775 reviews) | |
Digital Media Monitoring | Based on 706 SOCi reviews and verified by the G2 Product R&D team. Helps manage ad messaging and measures the full impact of digital advertising campaigns. | 86% (Based on 706 reviews) |
In-House Management
Team Workflow | Based on 667 SOCi reviews and verified by the G2 Product R&D team. Helps establish a workflow that allows team members to communicate effectively and collaboratively. | 83% (Based on 667 reviews) |
Business Tools
Bulk Uploading | Allows businesses to upload their location information en masse. This feature was mentioned in 96 SOCi reviews. | 80% (Based on 96 reviews) | |
CMS Agnostic | Based on 90 SOCi reviews. Product can be used on any content management system. | 75% (Based on 90 reviews) | |
CMS Specific | Product is intended for specific types of content management systems. This feature was mentioned in 88 SOCi reviews. | 74% (Based on 88 reviews) | |
Traffic Analytics | Provides analytics concerning traffic to each location. 100 reviewers of SOCi have provided feedback on this feature. | 78% (Based on 100 reviews) | |
Customer Analytics | Provides data on customers and customer behavior based on location. This feature was mentioned in 101 SOCi reviews. | 80% (Based on 101 reviews) |
Customer Tools
Location Listing | Allows customers to see a full list of all locations. This feature was mentioned in 109 SOCi reviews. | 86% (Based on 109 reviews) | |
Product and Category Filters | As reported in 101 SOCi reviews. Allows customers to filter locations based on products or other categories. | 83% (Based on 101 reviews) | |
Mobile Support | Based on 102 SOCi reviews. Map is supported on mobile devices. | 80% (Based on 102 reviews) | |
Automatic Geolocation | As reported in 100 SOCi reviews. Product can use geolocation to automatically point customers toward the closest location. | 81% (Based on 100 reviews) |
Listing Management
Network Directory | Ability to submit location data to a wide variety of digital services 484 reviewers of SOCi have provided feedback on this feature. | 82% (Based on 484 reviews) | |
Data Aggregators | Based on 477 SOCi reviews. Ability to submit location data to major aggregators | 83% (Based on 477 reviews) | |
Duplicate Monitoring | Consistently monitors search engines and directories and removes duplicate listings This feature was mentioned in 472 SOCi reviews. | 81% (Based on 472 reviews) | |
Optimization | Based on 491 SOCi reviews. Offers the ability to enhance listings with menus, photos, videos, or other rich data | 85% (Based on 491 reviews) |
Performance
Real-Time Updates | Changes to location data are synced across listings immediately and in real time 509 reviewers of SOCi have provided feedback on this feature. | 85% (Based on 509 reviews) | |
Analytics | Provides data or insights into listing performance and engagement This feature was mentioned in 519 SOCi reviews. | 85% (Based on 519 reviews) |
Local Search Optimization
Rank Tracking | As reported in 300 SOCi reviews. Monitor and report on ranking in local search results | 82% (Based on 300 reviews) | |
Online Listings | Report on local citations and distribute accurate listing data to directories and search engines This feature was mentioned in 313 SOCi reviews. | 85% (Based on 313 reviews) | |
Google My Business | As reported in 319 SOCi reviews. Optimize or automate content for Google My Business | 85% (Based on 319 reviews) | |
Reputation Management | Monitor online reviews and brand reputation This feature was mentioned in 312 SOCi reviews. | 87% (Based on 312 reviews) | |
Social Media | Based on 319 SOCi reviews. Integrate with social media and offer management or automation tools | 88% (Based on 319 reviews) | |
Dashboards and Reporting | Based on 325 SOCi reviews. Provide insights and data visualizations from a comprehensive dashboard | 86% (Based on 325 reviews) |
Content & Collaboration
Content Calendar | Based on 1104 SOCi reviews. Enables users to visualize all scheduled social campaigns and content in a timeline or calendar. | 89% (Based on 1,104 reviews) | |
Content Library | See feature definition | Allows users to upload and publish brand content from a shared library. This feature was mentioned in 1074 SOCi reviews. | 84% (Based on 1,074 reviews) |
Shared Inbox | Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox. This feature was mentioned in 952 SOCi reviews. | 82% (Based on 952 reviews) | |
Approval Workflows | Automates the content approval process to ensure social posts are approved by managers or clients before publishing. This feature was mentioned in 972 SOCi reviews. | 83% (Based on 972 reviews) | |
Users and Permissions | As reported in 1019 SOCi reviews. Allows administrators to assign permissions for different users or teams to access certain platform features. | 86% (Based on 1,019 reviews) | |
Content Creation | Provides features for creating or editing social media assets. 1013 reviewers of SOCi have provided feedback on this feature. | 84% (Based on 1,013 reviews) |
Platform Interoperability
Close Ecosystem API | As reported in 714 SOCi reviews. Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | 83% (Based on 714 reviews) |
Responses
Customization | Customize your chat workflows with rules and automations. 58 reviewers of SOCi have provided feedback on this feature. | 82% (Based on 58 reviews) | |
Route To Human | As reported in 49 SOCi reviews. Has the ability to connect interlocator with a human agent when the need arises. | 81% (Based on 49 reviews) | |
Menu bars | Can provide interlocators with menus, through which they can choose a relevant response. This feature was mentioned in 52 SOCi reviews. | 85% (Based on 52 reviews) |
Survey Management
Survey Builder | Enables users to create surveys through a simple drag-and-drop or WYSIWYG editor This feature was mentioned in 115 SOCi reviews. | 86% (Based on 115 reviews) | |
Question Types | Allows the use of various question types such as open-ended, closed-ended, multiple choice, and ratings 117 reviewers of SOCi have provided feedback on this feature. | 86% (Based on 117 reviews) | |
Templates | As reported in 113 SOCi reviews. Offers pre-built templates for creating surveys with different audiences or use cases | 86% (Based on 113 reviews) | |
Survey Distribution | As reported in 113 SOCi reviews. Provides tools for distributing surveys through email, SMS, social media, etc. | 85% (Based on 113 reviews) |
Survey Customization
Branching/Skip Logic | Based on 108 SOCi reviews. Helps create more intelligent surveys based on respondent's actions and answers | 86% (Based on 108 reviews) | |
Branding | As reported in 107 SOCi reviews. Allows users to customize survey colors, logos, and URLs to match company branding | 87% (Based on 107 reviews) |
Survey Insights
Reporting & Analytics | Provides tools to visualize and analyze data This feature was mentioned in 110 SOCi reviews. | 89% (Based on 110 reviews) | |
BI Tools Integration | Allows integration with third -party reporting and business intelligence applications 110 reviewers of SOCi have provided feedback on this feature. | 85% (Based on 110 reviews) | |
Data Exporting | As reported in 110 SOCi reviews. Allows users to export reports from the product into an .xsl, .csv, or .pdf file | 87% (Based on 110 reviews) | |
Permissions | Based on 111 SOCi reviews. Allows administrators to set permissions on viewing, filtering, or sharing survey results | 86% (Based on 111 reviews) |
Generative AI
AI Text Generation | Allows users to generate text based on a text prompt. 520 reviewers of SOCi have provided feedback on this feature. | 81% (Based on 520 reviews) |
