SOCi Features
Social Management (6)
Social Analytics
Reports on the performance of social media posts and campaigns.
Social Publishing
Allows the creation, management, and scheduling of content to be shared across social media channels.
Campaign Optimization
Identifies trends in social media campaigns, such as optimal posting times, to improve performance.
Social Engagement
Centrally manages social media content and conversations across multiple social channels.
Social Ads
Provides features for managing and optimizing paid advertisements across social channels.
Campaign Planning
Allows for categorizing or grouping individual posts to streamline social media marketing campaigns.
Social Functionality (1)
Social Functionality
Product functionality for social advertising.
Campaign Management (11)
Campaign Dashboard
Overview of all media purchases and campaigns in a single interface.
Campaign Optimization
Enables marketer to set metrics by which their campaigns are automatically optimized.
Reach
Amount and quality of inventory partner sites on which ads can be placed.
Bulk Editing
Enables marketers to edit campaigns in bulk as opposed to one piece at a time.
Batch Uploading
Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.
Fraud Protection
Ensures marketer's ad reach and performance is not inflated by bots or spam websites.
Budget Pacing
Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.
Creative Optimization
Tools offered for creating and optimizing creative components of campaigns.
Rich Media Capabilties
Supports rich media display and video ads that involve user interaction.
In-App Ads
Allows for ads to be placed in mobile apps.
Mobile Rich Media Capabilities
Supports rich media mobile ads that involve user interaction.
Targeting (3)
Targeting
Able to target desired audiences based on demographics and behavior variables.
Geo-Targeting
Able to tailor ads based on consumer general region, state or designated market area (DMA).
Contextual Targeting
Able to match the marketer's ad with specific content on a site or page.
Platform (17)
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.
Custom Reports
Able to create custom reports to cater to specific metrics and key performance indicators.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability
Provides features to allow scaling for large organizations.
Customization
Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.
Workflow Capability
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
Notifications
Alerts marketer of the performance of particular campaigns.
Conversation Editor
Allows business to edit conversations to meet the unique needs of one's business.
Integration
Gives users the ability to update systems, like CRM, based on conversations.
Human-In-The-Loop
Allows users to maintain and observe the accuracy and viability of Intelligent Virtual Assistants.
Live chat
Provide tools for live chat on one's website.
Integrations
Allows easy integrations with applications, such as messenger applications, APIs, and customer support tools.
Branding
Has the ability to customize look and feel of chatbot to match` company branding.
Analytics
Gives user the ability to analyze conversations with the chatbot and see its performance.
Role-based access
Allows for varying access to chatbot and admin settings, depending on user, their role, etc.
Collection of information
Can collect and store information from interlocators, such as email, phone number, etc.
Reports & Dashboards (3)
Report Customizability
Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.
Report Exporting
Allows users to export reports from the product into an .xsl, .csv, or .pdf file.
Scalability
Allows marketer to add, track, and measure a multitude of social media accounts.
Social Analytics (6)
Competitor Analysis
Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.
Follower Analysis
Analyzes and illustrates follower information such as demographics, location, interests, etc.
Post Performance
Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.
Paid Campaign Tracking
Tracks and measures the success of paid advertising initiatives run on social media sites.
Hashtag Analytics
Analyzes the performance of hashtags and identifies popular or trending hashtags.
Sentiment Analysis
Uses AI to accurately assess the sentiment of social media content based on keywords and phrases.
Consumer Intelligence (3)
Customer Feedback
Provides a forum for customers to give feedback and data storage for company analysis.
Competitive Intelligence
Allows users to get real-time information on competitors performance and reputation.
Sentiment Analysis
Gives users greater visibility into the how feel and respond to reputation gaining tactics.
Reporting (2)
Corporate Reporting
Helps monitor the overall performance of marketing efforts and brand establishment.
Dashboard
Provides a centralized hub and management tools for all data points related to online reputation.
Media Monitoring (3)
Social Networks Monitoring
Helps track and monitor social media trends and interactions.
Social Media Management
Helps manage social messaging and measures the full impact of social campaigns.
Digital Media Monitoring
Helps manage ad messaging and measures the full impact of digital advertising campaigns.
In-House Management (2)
Employee Performance
Gives visibility into employee performance and each individual's impact on reputation initiatives.
Team Workflow
Helps establish a workflow that allows team members to communicate effectively and collaboratively.
Business Tools (4)
Bulk Uploading
Allows businesses to upload their location information en masse.
CMS Specific
Product is intended for specific types of content management systems.
Traffic Analytics
Provides analytics concerning traffic to each location.
Customer Analytics
Provides data on customers and customer behavior based on location.
Customer Tools (4)
Location Listing
Allows customers to see a full list of all locations.
Product and Category Filters
Allows customers to filter locations based on products or other categories.
Mobile Support
Map is supported on mobile devices.
Automatic Geolocation
Product can use geolocation to automatically point customers toward the closest location.
Listing Management (4)
Network Directory
Ability to submit location data to a wide variety of digital services
Data Aggregators
Ability to submit location data to major aggregators
Duplicate Monitoring
Consistently monitors search engines and directories and removes duplicate listings
Optimization
Offers the ability to enhance listings with menus, photos, videos, or other rich data
Performance (2)
Real-Time Updates
Changes to location data are synced across listings immediately and in real time
Analytics
Provides data or insights into listing performance and engagement
Local Search Optimization (6)
Rank Tracking
Monitor and report on ranking in local search results
Online Listings
Report on local citations and distribute accurate listing data to directories and search engines
Google My Business
Optimize or automate content for Google My Business
Reputation Management
Monitor online reviews and brand reputation
Social Media
Integrate with social media and offer management or automation tools
Dashboards and Reporting
Provide insights and data visualizations from a comprehensive dashboard
Content & Collaboration (6)
Content Calendar
Enables users to visualize all scheduled social campaigns and content in a timeline or calendar.
Content Library
Allows users to upload and publish brand content from a shared library.
Shared Inbox
Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox.
Approval Workflows
Automates the content approval process to ensure social posts are approved by managers or clients before publishing.
Users and Permissions
Allows administrators to assign permissions for different users or teams to access certain platform features.
Content Creation
Provides features for creating or editing social media assets.
Responses (6)
Personalization
Provides personalized responses to interlocator based on segmentation or past responses.
Route To Human
Has tools (e.g. dashboards and reports) to better understand conversations Intelligent Virtual Assistants have had.
Natural Language Understanding (NLU)
Can have a natural, human-like conversation with an interlocator.
Customization
Customize your chat workflows with rules and automations.
Route To Human
Has the ability to connect interlocator with a human agent when the need arises.
Menu bars
Can provide interlocators with menus, through which they can choose a relevant response.
Survey Management (4)
Survey Builder
Enables users to create surveys through a simple drag-and-drop or WYSIWYG editor
Question Types
Allows the use of various question types such as open-ended, closed-ended, multiple choice, and ratings
Templates
Offers pre-built templates for creating surveys with different audiences or use cases
Survey Distribution
Provides tools for distributing surveys through email, SMS, social media, etc.
Survey Customization (3)
Branching/Skip Logic
Helps create more intelligent surveys based on respondent's actions and answers
Branding
Allows users to customize survey colors, logos, and URLs to match company branding
Multimedia Support
Ability to embed videos, photos, or other rich media
Survey Insights (4)
Reporting & Analytics
Provides tools to visualize and analyze data
BI Tools Integration
Allows integration with third -party reporting and business intelligence applications
Data Exporting
Allows users to export reports from the product into an .xsl, .csv, or .pdf file
Permissions
Allows administrators to set permissions on viewing, filtering, or sharing survey results
Generative AI (5)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
AI Text Generation
Allows users to generate text based on a text prompt.
Content Generation - AI Content Creation Platforms (3)
Output quality
Produces finished or near-finished content with minimal human intervention beyond templating and prompting.
Branding
Generates high-quality content that adheres to brand guidelines.
Performance
Provides content generation at scale with efficient response times and quick turnaround.
Management - AI Content Creation Platforms (3)
Collaboration
Acts as a central hub for teams to collaborate and coordinate on large-scale content efforts.
Security and Privacy
Maintains regulatory compliance to ensure company data privacy and protection.
Moderation
Features guardrails to prevent harmful or offensive content generation.
Automation - AI Agents (3)
Sales Follow-Up
Allows users to automate responses to customer inquiries across various channels.
Customer Interaction Automation
Allows users to automate responses to customer inquiries across various channels.
Feedback Collection
Provides users the ability to automate the collection and analysis of feedback from customers, employees, or other stakeholders.
Autonomy - AI Agents (4)
Independent Decision Making
Allows the AI agent to learn from interactions and adapt its responses accordingly.
Adaptive Responses
Allows the AI agent to learn from interactions and adapt its responses accordingly.
Task Execution
Provides the AI agent the ability to execute tasks without requiring constant user input.
Problem Solving
Allows the AI agent to identify and resolve issues without user intervention.
Automation (3)
Customer Interaction Automation
Allows users to automate responses to customer inquiries across various channels.
Feedback Collection
Provides users the ability to automate the collection and analysis of feedback from customers, employees, or other stakeholders.
Document Processing
Allows users to automate the handling, processing, and management of documents.
Autonomy (4)
Independent Decision Making
Allows the AI agent to learn from interactions and adapt its responses accordingly.
Adaptive Responses
Allows the AI agent to learn from interactions and adapt its responses accordingly.
Task Execution
Provides the AI agent the ability to execute tasks without requiring constant user input.
Problem Solving
Allows the AI agent to identify and resolve issues without user intervention.
Customer Query Resolution - AI Customer Support Agents (5)
Automated Ticket Resolution
Allows the AI agent to autonomously resolve customer queries without human intervention.
Contextual Response Generation
Enables the AI agent to provide accurate answers based on the context of customer inquiries.
Sentiment Analysis
Allows the AI agent to analyze customer sentiment and adjust responses accordingly.
Knowledge Base Utilization
Enables the AI agent to retrieve information from a knowledge base to assist with query resolution.
Multilingual Support
Provides users the ability to interact with the AI agent in multiple languages for global support.
Customer Interaction Automation - AI Customer Support Agents (4)
Proactive Customer Outreach
Enables the AI agent to initiate interactions, such as reminders or follow-ups, with customers.
Feedback Collection
Provides users the ability to automate gathering and analyzing customer feedback after interactions.
Escalation Handling
Allows the AI agent to identify when issues require human intervention and escalate them appropriately.
Workflow Optimization
Enables the AI agent to streamline repetitive customer service tasks, improving efficiency and response times.
Agentic AI - Revenue Operations & Intelligence (RO&I) (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Online Reputation Management (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Social Media Management (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Social Media Analytics (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Social Media Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Survey (3)
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Technology Glossary Features
View definitions of the features and discover new technology terms.
Content libraries are a huge digital asset in a company’s content creation process. Learn more about content libraries and how they benefit marketing strategies.
Social engagement is the process of communicating and participating with members of an online community. Discover how brands can measure their social engagement and implement best practices for online success.





