# Hootsuite Reviews **Vendor:** Hootsuite **Category:** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) **Average Rating:** 4.3/5.0 **Total Reviews:** 7,222 ## About Hootsuite Too many brands suck at social. Yours doesn’t have to. It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all their customer conversations in one place. With Hootsuite, you can confidently schedule posts across multiple social networks (including Instagram, TikTok, Threads, X (Twitter), Facebook, LinkedIn, Pinterest, and YouTube), manage organic and paid social content together, easily keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions—all from one intuitive dashboard. As the world’s most widely trusted social media management solution, Hootsuite can set you up for success with expert certifications, training, and coaching in social marketing, social listening, customer care, and social commerce. Push your results further and get more from social with Hootsuite. ## Hootsuite Pros & Cons **What users like:** - Users love the **post scheduling** feature of Hootsuite, allowing effective engagement planning across multiple platforms with ease. (1066 reviews) - Users appreciate the **advanced scheduling capabilities** of Hootsuite, enabling seamless management of posts across multiple platforms. (1031 reviews) - Users value the **ease of use** of Hootsuite, finding the interface intuitive and efficient for managing posts. (855 reviews) - Users find that Hootsuite's **time-saving features** streamline social media management, enhancing efficiency and planning ease. (813 reviews) - Users appreciate the **centralized management** of Hootsuite, finding it easy to connect and manage multiple social profiles. (777 reviews) - Users love how Hootsuite makes **scheduling posts easy** , streamlining social media management across multiple platforms. (732 reviews) - Multi-platform (673 reviews) - Intuitive (607 reviews) - Analytics (566 reviews) - Multiple Accounts (460 reviews) **What users dislike:** - Users find Hootsuite's **limited features** frustrating, particularly the lack of Instagram feed layout and poor conversation tracking. (320 reviews) - Users find Hootsuite **too expensive** and suggest more affordable plans for small businesses and better features. (317 reviews) - Users feel that Hootsuite's **high pricing** limits accessibility, especially for small businesses with budget constraints. (282 reviews) - Users face challenges with **linking issues** in Hootsuite, particularly regarding automation and account integrations. (248 reviews) - Users feel frustrated by the **missing features** in Hootsuite, especially regarding DM automation and untagged mentions. (246 reviews) - Improvement Needed (217 reviews) - Users face **posting issues** with Hootsuite, including limitations on new features and annoying 'failed to post' errors. (210 reviews) - Scheduling Issues (182 reviews) - Social Media Limitations (162 reviews) - Instagram Limitations (161 reviews) ## Hootsuite Reviews ### 1. Centralized Social Media Management Tool **Rating:** 4.5/5.0 stars **Reviewed by:** William C. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** I use Hootsuite mainly to manage and schedule content across different social media channels, which helps me keep track of the editorial calendar and streamline day-to-day communication workflows. It's especially useful for handling recurring campaigns and institutional content. The ability to centralize everything in one place is what I like most, as it makes scheduling, monitoring, and managing multiple channels much more practical with a clearer view. This centralization saves time and makes it easier to keep content aligned across channels without losing visibility of the schedule. Additionally, I enjoy the speed and consistency it provides across different channels; organizing publishing in one place makes the workflow faster and reduces gaps. The initial setup was no problem at all. **What do you dislike about Hootsuite?** One thing that could be improved is the ability to automate the first comment together with the post publication. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to manage and schedule content across social media, streamline workflows, and maintain speed and consistency across channels, saving time without losing visibility. ### 2. Great Social Calendar, But Facebook Publishing Can Be Unreliable **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2026 **What do you like best about Hootsuite?** What I like best about Hootsuite is the social calendar tool that allows you to schedule posts simultaneously. It has many social channels to choose from to link with your account. **What do you dislike about Hootsuite?** What I dislike about Hootsuite is that when editing an already scheduled post, it will sometimes result in a double post when it's posted. There are also moments when it says it failed to publish to Facebook. Sometimes it did publish and sometimes it didn't. In summary, Facebook posting is unreliable. **What problems is Hootsuite solving and how is that benefiting you?** By using Hootsuite, it solves our team's issue of spending too much time scheduling posts natively on each social platform as well as visibility for the rest of the team. Having posts all in one place prevents other members from scheduling the same thing or at the same time. ### 3. Essential Social Media Management with Room for Growth **Rating:** 4.0/5.0 stars **Reviewed by:** Nathan M. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** I really like that Hootsuite lets us take a deep dive into our audience engagement and our social media posts to see what works well and what doesn't. The feature where we can duplicate our social media posts without leaving the scheduler is super useful, and we use it on a day-to-day basis. Hootsuite is generally a very top-notch software, and to be honest, we couldn't live without it. **What do you dislike about Hootsuite?** I think more use of the first comment feature should be implemented. It's only available on Instagram, so if it could be available on Facebook, that would be great. For X, formerly known as Twitter, scheduling threads would be brilliant. Also, on Instagram, it would be fantastic if I could see a draft of what the image would look like on my profile before it goes live. Some way to do a LinkedIn bio for Instagram would also be great. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite for scheduling social media posts for the month, saving time and enhancing time management. It also solves our analytics issues, letting us analyze social media engagement to improve our strategies. ### 4. Streamlined Social Media Management Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Simran M. | Social Media Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** I like the layout of Hootsuite and the ability to schedule posts for multiple platforms at once, like Meta, LinkedIn, and TikTok, which saves me time from having to switch between different platforms. I appreciate the auto-generated reports that save me hours since I don't have to spend time on reporting anymore. I can easily track all the metrics I care about, such as engagement rates and reach. The competitor analysis is also useful. The setup was super easy; after watching a video and getting a little show-round, I became a pro in minutes. **What do you dislike about Hootsuite?** It would be good if I could add a product on TikTok like shoppable videos. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite combines scheduling for Meta, LinkedIn, and TikTok, saving me hours. I can manage multiple platforms at once and don't have to spend time manually on reporting, as everything is automated. It tracks engagement rates and reach, making competitor analysis easier. ### 5. Reliable tool for managing multiple social media channels **Rating:** 3.0/5.0 stars **Reviewed by:** Mandy B. | Social Media Managerin, Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** What I like best about Hootsuite is the centralized management of multiple social media channels in one dashboard. It makes content planning, publishing, and daily community management much more efficient, especially when working in a team. The ability to collaborate, use approval workflows, and keep an overview of comments and messages across platforms saves a lot of time in day-to-day operations. **What do you dislike about Hootsuite?** The main downside of Hootsuite is that the interface can feel quite complex and overwhelming, especially for new users. Advanced analytics are also somewhat limited and often require exporting data for deeper insights. Additionally, the pricing can be relatively high, which may be a barrier for smaller teams or companies. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite primarily solves the challenge of managing multiple social media channels and workflows in one central place. It helps streamline content planning, publishing, and community management, which reduces manual effort and saves time. For me, this results in more consistent posting, clearer team collaboration, and a more structured day-to-day social media workflow, especially when handling several platforms at once. ### 6. An Invaluable Time Saver for Bulk Tweet Scheduling **Rating:** 4.5/5.0 stars **Reviewed by:** Fiona U. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** I mainly use Hootsuite for the bulk message upload tool, which has saved us a tremendous amount of time. As a journalist for a media outlet that publishes a lot on social networks, I have to post a tweet every hour, and Hootsuite greatly facilitates this task. I particularly appreciate the time saved for scheduling tweets. Before, we had to schedule everything manually, which was long and tedious. The initial setup of Hootsuite was easy, everything is clear and well explained. Moreover, it has provided me with such a significant time saving that I would probably recommend it to a friend or colleague. **What do you dislike about Hootsuite?** I don't have any particular problem. Or the fact of not being able to schedule two identical tweets. My boss wants us to repost the tweets two or three times. I worked around the issue by writing different tweets. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to save a tremendous amount of time in scheduling tweets, which greatly simplifies my work as a journalist. Previously, manual scheduling was long and tedious. ### 7. Efficient Social Media Management with Minor Hiccups **Rating:** 4.5/5.0 stars **Reviewed by:** Kyle R. | Digital Content Officer and Videographer, Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** I use Hootsuite for scheduling social media posts, the social media inbox, and sometimes the analytics. I like the ability to use the same content across multiple platforms, but also to be able to make small tweaks to posts across different platforms. I like the planner so that I can see exactly what is going out when throughout the week. Hootsuite solves the problem of going to every social media platform separately and having to find their scheduling tool which is often not reliable. If I wanted to put the same content across multiple platforms, I would have to copy and paste the content, alongside media, which would be really tedious. Often in my role, the same post can go across multiple platforms, so this makes the process a lot more efficient. The initial setup was easy to link accounts and verify them. **What do you dislike about Hootsuite?** Sometimes I have videos that are too large to be scheduled into the planner, which means I have to go to the native apps to post. Also, certain features aren't available, like Facebook post collaborations. I've always found scheduling Instagram posts on Hootsuite difficult, because things like collaboration and tagged posts don't work or didn't the last time I tried. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite streamlines social media management by allowing me to schedule posts without visiting each platform. I can efficiently use the same content across multiple platforms, making small tweaks as needed, and plan weekly posts with the planner. ### 8. Streamlined Social Scheduling, Needs Regional Tweaks **Rating:** 5.0/5.0 stars **Reviewed by:** Nicky T. | Compliance & Data Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** I love how quick and easy Hootsuite is to use because it saves me a lot of time scheduling and planning our social posts. I also really appreciate the ability to post on all our accounts in one simple upload. Just a click on the accounts I want to post to, and it creates separate posts for each. It seriously couldn't be easier. Plus, the initial setup of Hootsuite was very easy to manage. **What do you dislike about Hootsuite?** It's very much geared towards the US, for example, the international days are more for US than UK users, so it would be great to be a bit more tailored for UK users. The same applies for if you use the Canva functionality on Hootsuite - Canva images are very US focused, but it's a very minor thing for me. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to schedule social posts quickly and easily, saving time and helping with planning by identifying gaps. It simplifies posting on multiple accounts with one click, creating separate posts effortlessly. ### 9. Time-Saving Tool with Powerful Caption Writer **Rating:** 4.5/5.0 stars **Reviewed by:** Beccy M. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** I use Hootsuite to help plan social media across multiple channels at once, saving us a lot of time, especially since we have a small team. It's much easier and quicker than posting to each account separately. The caption writer is fantastic, providing a starting point on days when ideas don't come easily and helping with consistency, even when different people contribute. The prompts and weekly 'days' are also a great help, and the Owly shortener is useful for avoiding huge links. Additionally, set up of Hootsuite and adding accounts is easy, making management much more straightforward. **What do you dislike about Hootsuite?** One of the limitations is asset management and organization. I would like to add more templates for my team to use, which would help newer team members create more on their own. Additionally, reporting would be better if it went deeper. It can be fairly surface level unless you invest a lot of time in it. I would like to be able to compare against more than 2 benchmarks too. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to plan social media across multiple channels, saving time and making it quicker than posting separately. The caption writer speeds up content creation and helps overcome blank page problems, providing consistency in messaging even with a small team. ### 10. Easy-to-Navigate All-in-One Dashboard with Strong Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** The best thing about Hootsuite is the UI / UX, everything is all in one dashboard and easy to navigate. I also really like the analytics feature to see post engagement so that you can track what type of posts do well, and which ones not so well **What do you dislike about Hootsuite?** One thing I dislike about Hootsuite is that you can't tag a persons profile on Facebook but you can on the LinkedIn post. I also think the pricing could be a little more cheaper than what it is. Another thing I dislike is sometimes I will have to go into each scheduled post and adjust the image size to 4:5 as it doesn't do that automatically (native). **What problems is Hootsuite solving and how is that benefiting you?** The main problem I would say is time management, it saves me a lot of time by allowing me to schedule a week's worth of posts or posts that need to go out in the holiday period when the offices are closed. I can just duplicate and adjust slightly, etc. ### 11. Excellent Scheduling Tool with Some Navigation Challenges **Rating:** 4.5/5.0 stars **Reviewed by:** Emma F. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2026 **What do you like best about Hootsuite?** I use Hootsuite for scheduling Instagram posts, and I find it valuable because it allows me to plan my content in advance. I appreciate being able to see my upcoming posts in a calendar format, which makes it easier to visualize. My favorite part about Hootsuite is the convenience in navigating and scheduling posts, along with the suggested post time features. Being able to schedule posts in advance and create them for the exact date and time I want is very valuable to me. Even though I could do this directly in the Instagram app, I find Hootsuite easier to work with, especially on my computer. The suggested time feature helps ensure I'm posting at a good time. I also like being able to quickly glance at the calendar to see when I have upcoming posts scheduled. **What do you dislike about Hootsuite?** I have found the website hard to navigate on the iPad, and could not find the schedule button. I think putting more time into the development of this would be helpful. Making sure all buttons (save draft, schedule post, pick time) are easily visible. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite allows me to plan my content in advance and schedule posts. I like the calendar view for upcoming posts. Scheduling in advance on my computer is easier than using Instagram directly. The suggested time feature ensures I post at optimal times. ### 12. Finally some software for organized posting across different social channels **Rating:** 4.0/5.0 stars **Reviewed by:** Iris S. | Senior e-campaign coordinator, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2026 **What do you like best about Hootsuite?** The greatest advantage to me is that it enhances planning and constancy in delivery of content. I am able to write posts ahead of time and make sure that they are published at the appropriate time and not required to watch over it. The features will enable me to handle various content streams within a single workflow. It has enhanced my work as I am not so much concerned with time and posting by hand but the quality of content. **What do you dislike about Hootsuite?** One of the things that I would dislike is the fact that it might feel cluttered when managing several scheduled posts and when there are numerous campaigns going on. Although the features are numerous, it may be hard to swiftly look at all of them at a single location. This has impacted my work as I at times take more time to go through the scheduled content in order to prevent errors. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite alleviates the issue of manually having to manage numerous social media accounts. I was required to upload the content on each platform individually, which was time consuming, and inconsistent before using it. And now all is arranged and planned at a single location. This will save me time, as well as enhance coherence in posting. ### 13. Simplifying Social Management Across Multiple Accounts **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.) **Reviewed Date:** April 19, 2026 **What do you like best about Hootsuite?** Hootsuite makes it really easy to manage multiple social accounts in one place, which is a huge time saver. The scheduling tools are simple and reliable, and the calendar view helps keep content organised across all our venues. I also like the analytics dashboards, as they give a clear snapshot of performance without needing to dig too deep. It’s a practical, user friendly platform that keeps everything streamlined. **What do you dislike about Hootsuite?** It’s a bit limiting that you can’t automatically publish a first comment with Instagram posts. This makes it harder to include hashtags or additional context without manually going in after posting, especially compared to other tools that offer this feature. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite allows me to schedule content across multiple accounts in one place, which is a huge benefit when managing 22 different profiles. It keeps everything organised with a clear content calendar, saves time by planning posts in advance, and ensures consistency across all venues without needing to post manually each day. ### 14. Hootsuite Keeps Evolving—New Tools That Save Me Time **Rating:** 5.0/5.0 stars **Reviewed by:** Evelyn C. | Pastry Chef/Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** April 17, 2026 **What do you like best about Hootsuite?** I love that hootsuite has kept up with the times and has continued to grow and incorporate new tools to improve social media outcomes. As a marketing lead, this saves me so much time and makes me look like a rockstar. **What do you dislike about Hootsuite?** I have not been able to successfully link my YouTube brand account to post video clips. That is probably my least favorite part, which ay be user error. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite allows me and my organization keep up with companies who may have a much larger team dedicated to social media. By not only helping with scheduling, the content editing tools and insights are invaluable to help us continue to grow with limited resources. ### 15. Social Media Management Simplified, but with Size Details **Rating:** 4.0/5.0 stars **Reviewed by:** Amalín B. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2026 **What do you like best about Hootsuite?** I like that I can have everything in one place with Hootsuite, reviewing conversations across all platforms and managing content and insights. The preview feature and the ability to comment and respond to interactions with our audience are functions I really appreciate. I especially like being able to stay on top of our audience's conversations in real time. It was also easy to set up. **What do you dislike about Hootsuite?** I think I would like the way to schedule content to be easier, right now it sometimes presents problems with the sizes of some posts and I don't understand why. For example, I upload a reel and it accepts it to be scheduled on TikTok or Instagram but asks me to resize it for Facebook, so I go and do a 'resize' and literally change nothing and then it lets me schedule it. That seems to me to be a waste of time. It's not a cheap tool. **What problems is Hootsuite solving and how is that benefiting you?** I can have everything in one place to manage content and review conversations across all platforms. I like the preview and being able to respond to the audience in real time, which keeps us on top of interactions. ### 16. Intuitive for Scheduling, But Pricey with Mobile Challenges **Rating:** 3.5/5.0 stars **Reviewed by:** Austin F. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 18, 2026 **What do you like best about Hootsuite?** I use Hootsuite for scheduling social media posts. I like that it is intuitive to use as well as easy to understand. It's extremely nice having so many different platforms on there to post to, which makes the whole process much smoother. It also makes it easy to schedule posts and work with multiple people who may be scheduling posts. Hootsuite helps track progress and ensures everything is getting done as needed. I like that it lets you edit specific things for each platform if you are making a post that is going to multiple places. The initial setup was very easy, just signing into social media accounts and figuring out Hootsuite's navigation. **What do you dislike about Hootsuite?** I don't work on a team of people for scheduling posts, it is a one person job. It is expensive for what it is and since Facebook and Instagram are my main priorities, I can use Meta's free scheduling. Hootsuite can also be laggy at times as well as it is extremely difficult for me to use it on mobile/on the go. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to easily schedule social media posts and coordinate with others, simplifying tracking and task completion. It's intuitive and supports multiple platforms, streamlining our efforts. It lets me customize posts for different platforms, ensuring tailored content. ### 17. Makes Social Media Management Easy and Saves Time **Rating:** 4.5/5.0 stars **Reviewed by:** Priya J. | Social Media Manager, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2026 **What do you like best about Hootsuite?** I like most about Hootsuite is that it makes social media management much easier. I use bulk feature a lot for job posting and career campaigns, and it saves me a lot of time. **What do you dislike about Hootsuite?** What... dislike about Hootsuite, nothing much, just sometimes social media accounts disconnect automatically, which affect scheduled posts. That's annoying sometime. **What problems is Hootsuite solving and how is that benefiting you?** We manage career focused content across multiple social media platforms. Hootsuite helps us keep everything organized in one place instead of managing each platform separately. It helps us schedule job related posts in advance, monitor conversations around student careers and opportunities, and stay consistent with our campaigns. ### 18. Effortless Social Media Management with Hootsuite **Rating:** 5.0/5.0 stars **Reviewed by:** Zen B. | One World in a New World Podcast Host , Small-Business (50 or fewer emp.) **Reviewed Date:** April 17, 2026 **What do you like best about Hootsuite?** I love the ease of use in Hootsuite. It allows me to have more time to do other things by truncating the time it takes for message creation and distribution. I enjoy writing copy, and the new AI tools make things much easier. The initial setup was really easy for me as I'm pretty adept at tech. I also appreciate being able to integrate Hootsuite with other tools I use like ChatGPT, Canva, OpusPro, and NotebookLM. Additionally, I came back to Hootsuite because as a nonprofit, I enjoy the lesser rate now. **What do you dislike about Hootsuite?** The only complaint I have is access to other networks, like VK, for distribution to other countries. I would like a more global environment with an increase in the number of social networks that one can use. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite saves me time and effort by allowing me to create one post and distribute it across nearly all my social networks effortlessly. The AI tools also make message creation quicker, freeing more time for other activities. ### 19. Essential Tool for Timely Social Media Management **Rating:** 5.0/5.0 stars **Reviewed by:** Maggie R. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 17, 2026 **What do you like best about Hootsuite?** I love being able to schedule my posts ahead of time with Hootsuite. It has greatly helped in ensuring that all of our posts go out on time, and it gives me the flexibility to add things at the last minute. I also like being able to look at performance reports since those numbers are great to show our executive leadership team. **What do you dislike about Hootsuite?** Sometimes my photos that I try to schedule for X don't actually upload on the first try after I schedule them. For example, I'll schedule a post for all four of our social platforms at the same time, but the photo for X won't save. I will have to go back in and individually input that image again. Not a huge deal, but it has happened a lot recently, so might be a bug? **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite takes away the pain of individually posting each piece of content and allows me to work ahead of time. I love scheduling posts to ensure timely releases and handling last-minute additions. ### 20. Easy Scheduling and Cross-Platform Analytics, but Pricing, Features, and Support Frustrate **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** April 17, 2026 **What do you like best about Hootsuite?** Hootsuite has made it simple to gauge analytics across platforms and optimize engagement. The scheduling and editing of content is simple and makes posting content simple. **What do you dislike about Hootsuite?** I am unable to make mass edits to scheduled posts, but instead have to individually edit posts on each platform. Analytics are often not settled until two weeks after I need them. There are glitches in video settings that I often experience. Responding to comments/messages in Hootsuite is more of a hassle than anything. The pricing is astronomical, even for a basic account. Upgrades that may help with some of the issues we face are even more expensive - unnecessarily so. Support requests are simple to make, but it takes extensive back and forth to even get the rep to understand the issue. Once the issue has been explained, they may either tell you that it's unable to be corrected, or they will put in a feature request that you never hear back about. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite makes scheduling content across platforms faster, and it makes seeing our content schedule/calendar very easy and streamlined for all members of the social team. ### 21. Useful for Multi-Account Management, Needs More Features **Rating:** 3.0/5.0 stars **Reviewed by:** Lauren H. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 17, 2026 **What do you like best about Hootsuite?** I like the simplicity and ease of use of Hootsuite. I appreciate that I can plan my social posts in advance and have everything ready so I don't have to worry about it in real time. The ability to invite collaborators and post content without having to manage it instantly is helpful. I also find the social score feature beneficial, as it lets me see how my posts compare to previous ones and if I need to change the types of social posts I'm doing. Additionally, I like that Hootsuite provides recommended times to post for each account and allows me to manage multiple accounts within one interface. **What do you dislike about Hootsuite?** I wish there was more availability to invite collaborators within Facebook so I didn't have to do that in real time. I also wish there was more that I could do on the side of reels and adding captions within videos. Some of the things that I have to still do native to the Instagram app. As well as I would like to be able to do more with social ads within Hootsuite. **What problems is Hootsuite solving and how is that benefiting you?** I can plan social posts in advance, see a social score to compare my posts, invite collaborators within Instagram, check upcoming holidays, get recommended post times, and manage multiple accounts in one interface. ### 22. Simplifies Social Media Management with Ease **Rating:** 5.0/5.0 stars **Reviewed by:** Mirannda D. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 17, 2026 **What do you like best about Hootsuite?** I like how Hootsuite enables me to keep all my content in one place and post the same content across platforms like Instagram and Facebook simultaneously. It's great being able to connect all my social media channels to bulk upload posts instead of creating several different ones. The ability to edit as many times as I need is helpful because not everything is perfect the first time. Scheduling posts ahead of time is a huge benefit since I like planning my content monthly. The initial setup was very easy, and it was a quick learning experience that made me feel like a pro. I haven't had any problems, or found a better system, so we'll continue using it. I also love not having to worry about posting on time because it schedules and posts just like I need it to. **What do you dislike about Hootsuite?** I do not have any issues with Hootsuite, to be honest. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite keeps all my content in one place, allowing simultaneous posting to Instagram and Facebook. I can schedule posts ahead, avoiding the hassle of managing multiple posts, and it allows for unlimited editing, which is great for perfecting content. ### 23. Helpful for Planning & Managing Social Media **Rating:** 5.0/5.0 stars **Reviewed by:** Ashton S. | Director of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2025 **What do you like best about Hootsuite?** Hootsuite is a great tool for organizing, scheduling, and managing our social media content all in one place. It’s made planning ahead much easier for our team and helps keep everything on track. Occasionally, some accounts disconnect and need to be reconnected, but overall it’s a reliable and efficient platform for social media management. **What do you dislike about Hootsuite?** Hootsuite can be frustrating at times due to reliability and usability issues. Accounts tend to disconnect frequently, which interrupts workflow, and scheduled posts don’t always publish properly. It’s also limiting that Instagram accounts require a connected Meta business Facebook page to function. From a content perspective, the platform isn’t very flexible. For example, you can’t easily reorder images once uploading a post, which slows down the scheduling process. Overall, these issues add extra time to troubleshooting instead of focusing on strategy and content creation. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite allows me to work more efficiently and strategically as a social media manager. I can plan content ahead of time, manage multiple accounts seamlessly, and ensure nothing slips through the cracks. It also helps me track performance and optimize content, which leads to stronger engagement, better results for clients, and ultimately more growth across platforms. Overall, it reduces manual work, saves time, and allows me to focus more on creative strategy and high-impact tasks rather than day-to-day execution. ### 24. Effortless Multi-Platform Scheduling with Handy Drag-and-Drop Posting **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** April 17, 2026 **What do you like best about Hootsuite?** I like how easy it is to schedule posts for multiple social media platforms at a time. I like being able to schedule months in advance and pre-plan posts. I like being able to drag and drop a photo to post, it saves me lots of time. Also, the hashtag and caption area are accessible and great to use. **What do you dislike about Hootsuite?** I wish the analytics section for each platform were more descriptive. The recommended posting times seem to vary by platform, and I’d like to be able to see the specific times for each one. **What problems is Hootsuite solving and how is that benefiting you?** It solves the challenge of planning and structuring social media content for a business. I can create drafts, make edits, schedule posts, and check analytics all in one place. It’s made it much easier to post consistently and build engagement. We used to struggle with keeping a regular schedule, but with Hootsuite we’re able to plan ahead and schedule posts without the last-minute rush. ### 25. Indispensable Tool with Efficient Scheduling and Powerful Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Cori P. | Director of Marketing and Communications, Mid-Market (51-1000 emp.) **Reviewed Date:** April 17, 2026 **What do you like best about Hootsuite?** I use Hootsuite every single day to schedule social media for the University of Pittsburgh School of Law, and it's a lifesaver, especially since I'm the only person managing the marketing and communications for the whole law school during a hiring freeze. Without Hootsuite, I really wouldn't be able to keep up with social media, as it's crucial for scheduling posts three to five times a day for multiple platforms like Facebook, LinkedIn, and Instagram. The scheduling feature lets me plan up to two weeks ahead, which is fantastic for managing workload even when I'm on vacation. I'm incredibly grateful for Hootsuite because I truly couldn't do my job without it. The analytics are super impressive, and the way Hootsuite pulls data for different time periods, which is so fast and easy to understand, makes it easy to show the hard work I'm doing and its impact. The bulk scheduling tool is a game-changer for posting across multiple days, making event management and content planning so much easier. Being able to schedule posts from my phone, laptop, or desktop offers great flexibility. The scheduling tool helps me prioritize my day, often allowing me to spend only the first hour on social media rather than five hours. **What do you dislike about Hootsuite?** I find scheduling events more than once sort of difficult. The posts end up in the calendar under one day, and then I have to go into each individual one to adjust the second or third dates. I don't love that. Selecting the time frames for analytic reports is a little tricky. I encounter issues with Grammarly when editing posts on Hootsuite, as accepting changes often jumbles up the text instead of just correcting a word. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite daily to schedule social media, freeing up my time and allowing me to handle multiple roles. It lets me plan posts in advance, saving hours of work. The analytics are fast and easy, helping me showcase my work effectively. ### 26. Smooth Integrations, Reliable Performance, and AI That Streamlines Content Planning **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Small-Business (50 or fewer emp.) **Reviewed Date:** April 17, 2026 **What do you like best about Hootsuite?** The platform stands out for its smooth integrations, making it easy to plug into existing workflows without friction. Performance is consistently reliable, with fast scheduling and seamless handling of being able to schedule stories and post cover updates. Pricing feels justified by the ROI, especially for teams managing multiple accounts and content streams. Support and onboarding are clear and responsive, helping users get set up quickly without a steep learning curve. The AI and intelligence features add real value by streamlining content planning and improving efficiency over time, rather than just feeling like an add-on. I/UX is clean and intuitive, with a logical layout that makes navigation effortless and keeps day-to-day use feeling light and fluid. **What do you dislike about Hootsuite?** Often, it fails to post some of my scheduled posts on Instagram or Facebook and doesn't tell me why. I'd definitely appreciate being informed as to why a post doesn't upload. **What problems is Hootsuite solving and how is that benefiting you?** It's solving the issue of potentially having to take my work phone home and continue working on the weekend and posting on socials manually. The fact that I can schedule weekend posts makes my life hugely easier. ### 27. Time-Saving with Excellent Content Management Features **Rating:** 4.5/5.0 stars **Reviewed by:** Spencer P. | Public Relations Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 17, 2026 **What do you like best about Hootsuite?** I use Hootsuite to schedule and post social media content and build analytic reports to measure success. It saves me a bunch of time and headache by taking away the need to remember multiple logins for several platforms, and having to copy and paste content into each one individually. I really like the ability to reschedule social posts just by dragging the draft to a different day or time within the calendar. I also love the preview on the right side of the draft because it helps me get a feel for how everything will visually come together. It's fairly easy to set up, and I find these features make it valuable for maintaining unified messaging and efficiency. **What do you dislike about Hootsuite?** I wish that I could reschedule multiple posts at the same time. Once I hit the schedule button, they are no longer connected, even if they are the same post, because they are different platforms, so I still have to change each one individually. I also wish that the images I create in Canva through Hootsuite would save to my Hootsuite account. I have made images directly in Hootsuite's Canva integration, but then I can't use it as a template for future posts because it doesn't save it. I would also like if streams and analytics dashboards were easier to manipulate and customize. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to schedule and post social media content and build analytic reports. It saves me time and hassle by eliminating the need for multiple logins and helps maintain unified messaging. ### 28. User-Friendly with Advanced Scheduling Capabilities **Rating:** 4.5/5.0 stars **Reviewed by:** Tiana S. | Community Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 17, 2026 **What do you like best about Hootsuite?** I like how user-friendly Hootsuite is; it's very easy to post and schedule content and reply to comments and engagement on our posts. They're always making updates and introducing new features, which I appreciate. The interface is simple and nice to navigate. I love that I can check Hootsuite every day for community management, multiple times a day, to see who's interacting with our content across different platforms, all in one place, without having to go to Instagram, Facebook, LinkedIn, YouTube, or TikTok individually. It's really nice to have everything in one place so I can respond with a genuine response from our team. Additionally, the initial setup was super easy, connecting all our platforms seamlessly, and I'd give it a 10 out of 10 for ease. **What do you dislike about Hootsuite?** Sometimes the analytics aren't exactly 100%. I do check the native platforms, and sometimes they don't match up. I wish I could rely on the analytics 100% from Hootsuite. Also, sometimes social media platforms will fail, and so my scheduled post will not go, but I don't think that's in their control. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to solve the problem of posting to multiple platforms at once, making it easy to schedule and manage content efficiently from one place. ### 29. Streamlined Social Media Management with Quick Setup **Rating:** 5.0/5.0 stars **Reviewed by:** Jasmine W. | Educational Outbound Expert, Consumer Services, Small-Business (50 or fewer emp.) **Reviewed Date:** April 17, 2026 **What do you like best about Hootsuite?** I use Hootsuite to plan social media posts for LinkedIn and Facebook, and it helps me get creative and stay organized. I like the Owly GPT, as it helps me with captions a lot, creating different captions quickly for many accounts. This is particularly valuable because I schedule posts for 5 different accounts, and it allows me to get posts scheduled quickly so I can focus my time on other things. The initial setup of Hootsuite was pretty easy, and we were able to connect all of our accounts quickly. **What do you dislike about Hootsuite?** Tagging multiple accounts in one LinkedIn post has caused problems before. It typically works on the first post I schedule, but after that, the accounts I want to tag will not show up as options. For example, I was scheduling a podcast post for LinkedIn and wanted to tag the guests in the caption. After I did it once, it would tell me there was no accounts found with the name I had used before. It isn't a problem that really needs to be improved, but more a bug that needs to be fixed. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to plan social media posts, helping me get creative and stay organized. Owly GPT assists me by creating captions quickly for multiple accounts, saving time and letting me focus on other tasks. ### 30. Simplifying Social Media Management with Hootsuite **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 17, 2026 **What do you like best about Hootsuite?** I like that Hootsuite allows me to manage multiple platforms in one place, making it easy to stay organized. It’s very user-friendly for daily use and supports a variety of post types. I also appreciate the preview feature, which lets me see how content will look before publishing, as well as its ability to handle different media formats. **What do you dislike about Hootsuite?** One aspect I find challenging is the analytics section, as it can be difficult to navigate and locate specific information. Because of this, I sometimes end up going directly to the native platforms instead. I also find it inconvenient that accessing certain work accounts requires connecting through my personal account. For example, I’m unable to link our Instagram account if they’re not associated with my personal profile or a connected Facebook account, which means I have to publish directly through the app. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite helps solve the challenge of managing and organizing content across multiple platforms by allowing me to prepare and schedule posts in advance. This saves me time, as I can reuse and adapt existing content instead of creating new posts from scratch each time. It’s also very convenient to use on mobile, which allows me to quickly make edits or adjustments to posts even when I’m not at the office. ### 31. Effortless Social Media Management with Stellar Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Catherine U. | Associate Director, Enterprise (> 1000 emp.) **Reviewed Date:** April 17, 2026 **What do you like best about Hootsuite?** I really like the ease of everything with Hootsuite, from uploads and scheduling to understanding performance. It was an easy platform to learn and it consistently works well. I appreciate how smoothly everything operates with Hootsuite compared to the previous platform I used, which malfunctioned at times. The ability to compare our social presence to competitors and see how our posts perform month over month is great. The analytics provided are easy to access and understand. Also, quickly uploading photos and videos for scheduling is a breeze, and tagging collaborators is easy too. The initial setup was very easy. Overall, it's a reliable tool for scheduling social media posts and reviewing analytics. **What do you dislike about Hootsuite?** I wish I could more easily choose a thumbnail for a video when posting. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite for advance scheduling and tagging collaborators, with analytics that are easy to understand monthly. It's smooth to upload media for scheduling. Unlike our previous tool Loomly, Hootsuite offers comprehensive tagging and analytics, enhancing our social media management effortlessly. ### 32. I've been using Hootsuite for years and I've never been disappointed! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2025 **What do you like best about Hootsuite?** I really love how user-friendly Hootsuite is. I've trained multiple people on how to use it, and they've picked it up so fast because the site is easy to navigate and organized in a very digestible way. The periodic updates make the site even better, not more confusing, which is really helpful. **What do you dislike about Hootsuite?** Sometimes when I use Hootsuite to schedule videos, it changes the video quality or even makes it distorted. I also wish tagging accounts on Instagram was easier. Instead of the accounts popping up like Facebook, I have to type out every handle individually. **What problems is Hootsuite solving and how is that benefiting you?** I love that Hootsuite keeps everything organized and concise for social media management. The home page delivers all the information I need to know and the calendar helps keep me organized and up-to-date on what we have upcoming. The social media analytics was a game changer. It takes the hard work of data collection and monitoring off my plate. My clients love it, and it helps me redirect my time to focus on the bigger picture and strategy tactics. ### 33. Efficient and User-Friendly, a Game-Changer **Rating:** 5.0/5.0 stars **Reviewed by:** Kayla T. | Marketing Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** April 17, 2026 **What do you like best about Hootsuite?** I use Hootsuite for content creation planning, analytics tracking, and looking ahead for different holidays, which is really helpful. It's the most efficient, effective, and user-friendly platform for content scheduling that I have used. I really enjoy the benefit of being able to cross-post effectively, which is beneficial to my day-to-day life and saves me time. I like how AI is implemented into Hootsuite. I also really like how you're able to add first comments to certain posts and schedule for later. Including keywords and captions as well as targeting for Facebook is really helpful. Additionally, the platform is user-friendly, and I was able to get a hang of things within a week, which made the initial setup really easy. **What do you dislike about Hootsuite?** I think the only thing that could be improved is adding a feature to add music to some posts. That's the only drawback that I can think of at the top of my head. Other than that, everything else is pretty great. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite for efficient content scheduling and cross-posting, which makes my day more manageable. It also helps with analytics tracking and planning around holidays. ### 34. Our team collaborates seamlessly on social content **Rating:** 4.5/5.0 stars **Reviewed by:** Amrit K. | Social Media Manager, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2026 **What do you like best about Hootsuite?** The integrated dashboard of Hootsuite to manage various social media accounts is a marvelously efficient tool. I am able to post on Facebook, Instagram, Twitter, and LinkedIn all in the same place, and it saves me a lot of time. The content calendar option is excellent and allows us to plan the social strategy beforehand. The tracking of different streams, such as brand mentions and competitor activity also occurs naturally making sure that we do not drop a beat in our social engagement activities. **What do you dislike about Hootsuite?** I have discovered that the in-house analytics are good, but they may be simplistic to get really in-depth performance data on basic plans. This process of customizing reports to acquire extremely specific data sometimes can be restrictive and may need an upgrade or supplementary tools. **What problems is Hootsuite solving and how is that benefiting you?** We would often find ourselves in a lot of trouble trying to manage social media in bits, switching accounts to post and comment. Prior to Hootsuite, our team was squandering hours scheduling each post manually and had regularly missed crucial customer interactions. Hootsuite now unites all our social activities. ### 35. Intuitive Analytics Dashboards That Make Campaign Insights Easy **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** June 02, 2026 **What do you like best about Hootsuite?** I really like the analytics feature since I work in an analytics role, and it makes it much easier to track performance, measure engagement, and generate insights across campaigns. The dashboards are intuitive and help me quickly identify trends and optimize strategies. It’s a valuable tool for data-driven decision-making and reporting. **What do you dislike about Hootsuite?** there are some files on the SFTP server that i'm using that needs to be refined like the campaign name instead of the campaign ID name this will help a lot in building visualization on reporting platforms like powerbi **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite solves the challenge of managing, tracking, and analyzing multiple social media platforms in one place. Instead of manually pulling data from different channels, it centralizes performance metrics, campaign results, and engagement data into a single dashboard. ### 36. Intuitive UI with Robust Analytics for Social Media Management **Rating:** 4.5/5.0 stars **Reviewed by:** Grace B. | Marketing & Communications Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** April 09, 2026 **What do you like best about Hootsuite?** I find Hootsuite very intuitive and easy to use. I like being able to select specific time frames to look at data and toggle between amounts of time. I like having both individual platform data and cross-platform data. I also appreciate the calendar view that lets me see everything that's posting on our platforms this week and in past weeks, which helps with planning and organization. **What do you dislike about Hootsuite?** I don't like when data gathered for specific platforms changes, makes it hard to consistently track data on a platform. Give a notice when Hootsuite is going to change a specific data collection type and don't change them often. Makes it easier for the user when those things stay consistent or when more are added but none are taken away. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite for posting unified content across platforms, gathering and analyzing data, and meeting platform requirements. It's intuitive, easy to use, and the calendar view aids my planning and organization. ### 37. Comprehensive Analytics, But Some Performance Glitches **Rating:** 3.5/5.0 stars **Reviewed by:** Caroline C. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** I use Hootsuite to manage social media for a B2B company. I like the depth and breadth of the analytics, as I always feel like I get a full and accurate picture. It helps me analyze what's working and what isn't for our content, and the individual post performance is especially helpful as I can see what content resonated with people and what content didn't. The initial setup of Hootsuite was pretty easy. **What do you dislike about Hootsuite?** It can be glitchy generally and won't open or will take a long time to load. Sometimes my scheduled content doesn't save. Sometimes the page just does not load, or the site is down for unknown reasons. I'm not sure how to fix it, it's probably a software or server problem. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to manage content schedules and analyze analytics, which helps me see post performance and understand what content resonates with our audience. ### 38. Streamlined Social Media Scheduling and Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Jenn A. | Social Media and SEO Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** April 17, 2026 **What do you like best about Hootsuite?** I like the ease of use of Hootsuite; it's very user-friendly and intuitive. The convenience of having one location to schedule all of our content and review our analytics is a big plus. I find it very convenient to schedule and post from one source, and I appreciate how it compiles analytics and data from all of our social media channels in one place. **What do you dislike about Hootsuite?** I think the integration with other platforms besides the main ones (Facebook, Instagram, X) could be improved a bit. For example, you are unable to link TikTok audios in the platform, which is a core element of posting on TikTok. Google posts are another example; being able to post these in your regular social calendar would be very convenient. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite allows me to schedule social media posts across different platforms from one place, and compiles analytics in one location, making it very convenient and user-friendly. ### 39. Streamlined Social Media Management with Robust Features **Rating:** 4.5/5.0 stars **Reviewed by:** Jamilet U. | Webmarketing Project Manager, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** April 15, 2026 **What do you like best about Hootsuite?** I like that Hootsuite has so many features and an academy to learn and study cases to replicate what works. It allows me to see more than 100 accounts in one place, which is essential for my position, and I can manage social media efficiently, scheduling posts, automating direct messages, and using boost and ads features. The ability to check analytics and have everything organized in one platform is a huge time-saver. The initial setup was really easy, and I find it user-friendly. **What do you dislike about Hootsuite?** The percentage of engagement rate sometimes feels inflated for me. I try to understand what is the calculation because sometimes I see a post with 600% engagement rate but only 3 likes, and I always wonder why. I write to the help team, and yes I receive explanation but does look inflated. It can be good to have a better vision of the calculation if needed inside Hootsuite, because sometimes I need to go to the original post in admin view to check if it is real or not. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to manage social media in one place, saving time with features like scheduling posts, managing the inbox, and checking analytics. It keeps all my accounts organized, and I can create content from scratch easily. ### 40. Effortless Multi-Platform Posting with Consistent Messaging **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** The ability to post across multiple social media platforms all at the same time and the reassurance that my images are tailored to fit each platform. Ensuring the messaging begin shared is the same across each platform. **What do you dislike about Hootsuite?** I wish that there was a notification of some sort sent to my email to review data and analytics regarding my social media accounts. I also wish that the data was a bit easier to read and share with executives that are not as involved in the social media world as I am but would like to see metrics and performance scores. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite is solving our lack of social media visibility. Before using Hootsuite we would post every couple of days, but now we have a running social media calendar and are on top of sharing BK happenings across multiple different platforms which is strengthening our image in the community. ### 41. Versatile Social Media Tool with Robust Features **Rating:** 3.5/5.0 stars **Reviewed by:** Jyoti A. | Senior Manager - Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** April 14, 2026 **What do you like best about Hootsuite?** I like the ease of sharing the interface and the option to create custom reports. There are many prebuilt reporting templates that make it easier to create the reports I want. When I'm reporting, it gives me a detailed structure on what to report on. The user interface is quite easy when scheduling content. I can see the entire week to month and easily navigate from one day to another or access anything saved in drafts. The AI assistant is amazing too. **What do you dislike about Hootsuite?** I think the reporting could be improved as well. I am not able to export the entire dashboard. So many times I am exporting widget by widget. And I need the entire dashboard exported. So that is something that can be improved. Also, it should allow us to add any widget or customize the reporting dashboard as per our wish with restrictions. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite makes it easy to schedule content, add relevant tags for organization, and access custom dashboards for competition analysis. It also offers sentiment analysis and prebuilt reporting templates, simplifying detailed reporting tasks. ### 42. Effortless Social Media Scheduling, Minor Hiccups **Rating:** 5.0/5.0 stars **Reviewed by:** Adam F. | Marketing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Hootsuite?** I use Hootsuite for scheduling on social media, and I appreciate how it allows us to seamlessly post across all of our channels. It's very easy to use, which makes my job simpler. I also like the image editing feature, even though it can sometimes be slow to load. **What do you dislike about Hootsuite?** The only complaint I have is posts randomly not going out sometimes, it's not a massive issue. I'd like AI suggestions in the text box for wording etc and grammar correction. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite allows us to seamlessly post across all of our channels. The social media score is also very good and allows us to see how our posts are performing. ### 43. User-Friendly Cross-Platform Posting with Calendar and Stream Views **Rating:** 4.0/5.0 stars **Reviewed by:** Jill S. | Executive Assistant and Marketing Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2026 **What do you like best about Hootsuite?** I like being able to post across different social media platforms easily, and also the option to view on a calendar or on a stream. It's just really user friendly. **What do you dislike about Hootsuite?** I can't really think of anything right now, but I know that I do not take advantage of all it has to offer, and I should take advantage of the opportunity to learn more. **What problems is Hootsuite solving and how is that benefiting you?** Obviously, Hootsuite helps me to schedule social media across multiple platforms. Scheduling posts is a feature that I don't think I could do without! ### 44. Comprehensive Social Media Management with Minor Integration Hurdles **Rating:** 4.5/5.0 stars **Reviewed by:** Leanne P. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2026 **What do you like best about Hootsuite?** I switched to Hootsuite because I was looking for deeper analytics on social media and more information on what's working, when, and how. I've been really impressed with the program. I like that I can easily push to multiple channels, and it has more integrations with Instagram compared to Loomly. I just like the metrics, and the interface is smooth and easy to use. There are a lot of options to plan stuff out, and I really like the whiteboard feature for saving my ideas. Hootsuite serves as a one-stop shop where I can schedule everything and be confident I'm working with the current trends. I don't have to spend time posting to different channels because of the many integrations available, which helps me time things out just right. **What do you dislike about Hootsuite?** I've had a really hard time getting Google Business connected. It took me a while to get my Instagram metrics connected even though I had everything correctly connected. I would have liked a little more training. It would be good to have more onboarding. Maybe there was more, and I didn't take advantage of it. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite gives me deeper social media analytics and helps me manage posts across channels easily, saving time with its multiple integrations, especially Instagram. I like its smooth interface and planning options, including a whiteboard for ideas, making it a one-stop shop for scheduling content. ### 45. Efficient Scheduling with Minor Browser Issues **Rating:** 4.0/5.0 stars **Reviewed by:** Taylor L. | Digital Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2026 **What do you like best about Hootsuite?** I like that Hootsuite makes scheduling in advance very easy, allowing me to schedule an entire calendar and free up time. It really helps me manage our organization's social media accounts across 3+ profiles, making it easy to balance those accounts. I appreciate the ability to preview what the post will look like. The analytics are incredibly helpful to determine what works and what doesn't with our audience, and the filtering makes this process even more effective. Setting up Hootsuite was very easy, taking less than 20 minutes. **What do you dislike about Hootsuite?** Hootsuite has chronic trouble working with Safari. The website will not load on Safari, so I have had to switch to Chrome to use the programs. It freezes and won't connect to any of our accounts. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to manage social media for 3+ accounts. It makes scheduling easy, freeing up my time. The calendar view helps balance posts, and analytics show what resonates with our audience. ### 46. Time-Saver with Rich Data Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** February 08, 2025 **What do you like best about Hootsuite?** I love that Hootsuite saves me a lot of time and allows me to schedule posts to launch exactly when I want them to. It's very user-friendly and intuitive, which makes navigating it simple. I appreciate the extensive data it provides, such as viewer numbers, engagement stats, trends, and best times to post, which help me think of better ways to engage our audience. Setting up Hootsuite was very easy; I did it myself without much assistance. **What do you dislike about Hootsuite?** Sometimes the photo dimensions make it challenging to post. Cropping can be challenging and keeping the photo large enough to see. I like to be able to reorder the photos once I upload them. That seems to have gone away. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite saves me a lot of time by allowing me to schedule posts. It's user-friendly and provides valuable data, like viewership and engagement trends, helping me engage our audience better. ### 47. Hootsuite for Multiple hospitals **Rating:** 4.5/5.0 stars **Reviewed by:** Sam M. | Business Development Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2025 **What do you like best about Hootsuite?** You can manage multiple social media accounts from one dashboard. It has helped us keep track of in hospital reward programs for employees as we reward them for helping us with social media pictures. **What do you dislike about Hootsuite?** Some essential features like analytics, team collaboration, or multiple users are only available on more expensive plans. It would be nice for it to be included in all of the plans. **What problems is Hootsuite solving and how is that benefiting you?** Inconsistent Posting and Missed Opportunities Problem: It’s hard to maintain a consistent posting schedule, especially across platforms and time zones. Benefit: The scheduling feature allows you to plan and automate posts, ensuring a steady flow of content — even when you're offline or busy. ### 48. Hootsuite Makes Social Scheduling and Team Coordination a Breeze **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2026 **What do you like best about Hootsuite?** We use Hootsuite so our small nonprofit team can coordinate our social media presence and it has been so helpful. We review our social performance score regularly to see how we are doing and use the calendar function so we aren't doubling up on posts accidentally. **What do you dislike about Hootsuite?** We sometimes have problems with connection or finding tags when posting through Hootsuite and have to go to the platform to post directly. This seems very platform specific and is likely happening as the platforms issue updates. **What problems is Hootsuite solving and how is that benefiting you?** We have a small, quick acting team located across the US, and Hootsuite helps us know what the others on our team are doing. We can easily look at the calendar function and know what has already been scheduled and when there may be a free time slot available for content. ### 49. Great Post Planner View **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** The planner interface is really helpful in seeing the week ahead and scheduling posts. It's great to have the Owly GPT AI support to help with content ideas. The integration of other channels is smooth, allowing us to track our performance across our many channels. It's a reliable tool in our marketing department. It's a good tool to naviagte and there's always support to helo with any issues. **What do you dislike about Hootsuite?** The pricing feels pretty high, especially compared to other tools out there. What’s more frustrating is that you have to pay per user—so as soon as you add more people to your team, the cost starts climbing quickly. **What problems is Hootsuite solving and how is that benefiting you?** It's solving our scheduling issue. This way the whole team can see what posts are planned for the week ahead. It's helpul to see our analytics as well- especially when you now have to pay to see your X analytics ### 50. An easy way to manage Social Media Accounts **Rating:** 5.0/5.0 stars **Reviewed by:** Katherine E. | Director, Member Relations, Enterprise (> 1000 emp.) **Reviewed Date:** October 15, 2017 **What do you like best about Hootsuite?** I love that I don't have to come up with unique content for each individual Social Media Account that I manage. I can post to all of them seamlessly with a click of a button! **What do you dislike about Hootsuite?** Honestly really nothing - it seems like it's the easiest way to get a message out across multiple platforms quickly. It makes everything quicker and more consistent. **What problems is Hootsuite solving and how is that benefiting you?** It saves a lot of time for our employees and keeps messaging consistent where as if we post to multiple platforms all willy nilly it may be inconsistent ## Hootsuite Discussions - [What apps does hootsuite work with?](https://www.g2.com/discussions/what-apps-does-hootsuite-work-with) - 1 comment, 1 upvote - [I would like to find some tutorials to refresh my memory and use Hootsuite more efficiently.](https://www.g2.com/discussions/i-would-like-to-find-some-tutorials-to-refresh-my-memory-and-use-hootsuite-more-efficiently) - 1 comment, 1 upvote - [How do i post album type or carousel type IG posts](https://www.g2.com/discussions/how-do-i-post-album-type-or-carousel-type-ig-posts) - 1 comment, 1 upvote - [Can you search old posts keywords?](https://www.g2.com/discussions/51971-can-you-search-old-posts-keywords) - 1 comment, 1 upvote - [How well does Hootsuite work for posting to Instagram? Has anyone else encountered problems?](https://www.g2.com/discussions/33584-how-well-does-hootsuite-work-for-posting-to-instagram-has-anyone-else-encountered-problems) - 1 comment, 1 upvote - [View Hootsuite pricing details and edition comparison](https://www.g2.com/products/hootsuite/reviews?page=6§ion=pricing&secure%5Bexpires_at%5D=2026-06-05+22%3A15%3A10+-0500&secure%5Bsession_id%5D=4fa945dd-6c1d-4979-b6a6-5af1c5aa0929&secure%5Btoken%5D=5547735fc2f004862a96a8a2cbaffa09284199d08a42c85a94a6d4ba344d3328&format=llm_user) ## Hootsuite Integrations - [AdEspresso by Hootsuite](https://www.g2.com/products/adespresso-by-hootsuite/reviews) - [Adobe Express](https://www.g2.com/products/adobe-express/reviews) - [Asana](https://www.g2.com/products/asana/reviews) - [Bitly](https://www.g2.com/products/bitly/reviews) - [Canto](https://www.g2.com/products/canto/reviews) - [Canva](https://www.g2.com/products/canva/reviews) - [Creatify AI](https://www.g2.com/products/creatify-labs-inc-creatify-ai/reviews) - 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