Meltwater Reviews & Product Details

The Meltwater tool has a lot of features, so many so that it may feel overwhelming at first, but they are clearly demarcated in the software. Particularly useful for us are the Media Relations tool, which allows us to quickly find journalists active across the world, as we are active and invest in multiple countries. The other features that are incredibly useful not just for our stakeholder management team, but also other internal stakeholders, are the automated Daily news Alerts, which provides a comprehensive overview of where we've been mentioned in the media, so much so that we were able to cancel another subscription we used for media monitoring and allocate those resources elsewhere.

Customer support has also been great, the success managers (while they do rotate out fairly often) are proactive and have helped support our journey throughout, particularly with trainings, onboarding new users, and refining our media monitoring and searches. And the new AI Mira chatbot, while having some bugs, has made it much easier to search for contacts and journalists! Review collected by and hosted on G2.com.

The platform can sometimes be a bit laggy on web, so it does take a while to load at points, but given the amount of resources it provides it is understandable. Review collected by and hosted on G2.com.

Its comprehensive database of media contacts helps us save time when researching who might be the best person to reach out to for a particular story. The embedded social media profiles, along with links to journalists’ work, also help us understand not only what their beat is, but whether our story is truly a good fit. Review collected by and hosted on G2.com.

No complaints at this time. We don’t use it for pitching, though, since all of our outreach is 1:1. Our process is a bit more laborious, but it has still led to good results so far. Review collected by and hosted on G2.com.

I use Meltwater for news and social media monitoring, and I love how flexible it is, allowing me to create as many search queries as needed, whether searching for information about clients as big as global listed companies or as small as startups. Another thing I really like is the pace of innovation. Meltwater innovates at a breakneck speed and truly cares about how its customers use the tool, always looking to improve it. The AI capabilities are also increasingly useful in getting relevant answers quickly. Meltwater allows me to scan the whole news landscape and effectively see all open social media networks, which is particularly useful. I appreciate their support in helping us get going with training and implementing searches. Review collected by and hosted on G2.com.

The dashboarding tools are somewhat frustrating compared to competitors. They are very rigid. I know they're working to improve them, and they have improved, but they are still too rigid. I wish the charting and dashboarding options were more like a business intelligence tool instead of being constrained by set combinations of metrics and dimensions. This primarily affects power users like myself. Additionally, access to platforms like TikTok, Facebook, and Instagram is limited, but that's common across the field, not Meltwater's fault. Review collected by and hosted on G2.com.

I really like how Meltwater allows me to put together slides in various media reports and decks. This is my favorite feature because before, I had to do all this independently. Now, I can plug it into preexisting dashboards, which makes the process much smoother. Additionally, it makes sharing reports with clients more straightforward as it takes out a lot of the entry-level middleman work, enabling us to focus on the core issues. Review collected by and hosted on G2.com.

I wish that the alerting system was a little bit more user friendly, just for the actual content that you see within an email when you're pinged. I wish that that was maybe a little bit more user friendly on the phone, so that for on the go, if we're trying to figure out what needs to be forwarded, opening links, that kind of thing, I wish that was a bit more seamless. Review collected by and hosted on G2.com.

I like Meltwater for its ease of use, making it simple for my team to navigate the platform without any hassle. I really appreciate the ability to search as many times as needed with unlimited keyword searching, which is crucial for our work. The customer service is excellent; the team was great to work with during setup and ensured we had everything we needed. Meltwater allows my team to use the platform seamlessly without worrying about sharing seats or hitting search maximums. Review collected by and hosted on G2.com.

The quality of the search results sometimes picks up syndications and not the original article. When it lists 'duplications' for articles, maybe make it so the original article is visible and you click in to find the syndications. Review collected by and hosted on G2.com.

The Share of Voice analytics remain a standout feature, and over time I’ve especially valued the consistency of the data and how easily insights translate into clear, executive-ready reporting. In addition, the customer support has been consistently responsive and helpful. Review collected by and hosted on G2.com.

Further AI enrichment could add value, particularly predictive insights such as trend forecasting for Share of Voice over time. Being able to model likely future trajectories based on historical data would strengthen strategic planning and executive decision-making. Review collected by and hosted on G2.com.

I like the options for generating reports and the new tools they are including with AI in Meltwater. Mainly, the unified dashboards are a very valuable tool. I also enjoy the searches with Mira Studio, and I appreciate that the initial setup was very easy, thanks to the support from the staff who gave the induction course. Review collected by and hosted on G2.com.

The monitoring of Television and Radio, as well as print media, is very deficient; they definitely have great areas of opportunity for improvement. Although digital media monitoring works well, there are times when it does not detect certain pages and they must be added manually, which ends up being a nuisance. Review collected by and hosted on G2.com.

The whole operation, since I logg in evertything is so intuituve. I can easily manage my searches and specify each keyword by simply adding or removing words in the explore section. I use it everyday of the week.

These new tool for AI notes and results, gets better everytime. Managing a better work deliverable to my clients.

Its very easy to connect my social media environment and analyze the whole conversation.

And what I think gets a plus, its the Meltwater Academy wich can be accesed very easy and obtain knowledge that can bring better results.

The support and attention from the managing team its very important, so here I can be calm about reaching my support team. Review collected by and hosted on G2.com.

The fact that not every social media platfrom can be analyzed. Review collected by and hosted on G2.com.

I like the platform because it is easy and intuitive to use, allowing for effective tracking of my brand’s conversations. Its user-friendly interface makes it simple to monitor interactions, analyze insights, and stay up to date with how my brand is being discussed across different channels. Additionally, the personalized support is extremely valuable, as the team responds quickly and helps resolve questions efficiently. Review collected by and hosted on G2.com.

I really like the platform overall; the only improvement I would suggest is the ability to directly monitor social media performance in order to track how the news we publish ourselves performs across our own social channels. Review collected by and hosted on G2.com.

This tool greatly facilitates the tasks that need to be carried out in the area of influencer marketing and marketing in general. The ability to search for profiles easily and quickly, as well as organize them into campaigns and other categories, contributes to making the work much more efficient. Review collected by and hosted on G2.com.

Sometimes it is a bit complicated to generate reports, as I have had several issues. The idea of using this tool is for the processes to be more automatic and less manual, but sometimes the platform does not gather all the contents of a campaign and it is necessary to add them manually, which makes the process tedious. Also, sometimes it does not update the influencers' profiles regarding their content. Another aspect is that, when generating a report for an influencer, the tool shows 'global' metrics based on all the influencer's content, but does not offer more specific data. For example, on Instagram and TikTok, the main audience is usually from Costa Rica, but in the report, it appears as if it were from the United States. Review collected by and hosted on G2.com.