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Best Media and Influencer Targeting Software

A
Researched and written by Alanna Iwuh

Media and influencer targeting software is a public relations tool designed to help companies identify and contact traditional media members, social media influencers, and bloggers who have authority in their given industry. The general purpose of media and influencer targeting software is to find and connect with people whose audiences will be interested in a company’s product or message. Media and influencer targeting software provides companies with a database of relevant influencers, or it gives companies tools to discover leading voices in an area of expertise. Companies use this software to find market experts who are likely to share the company’s content or create new related content. Media and influencer targeting software can be used alongside media monitoring software to understand how media members receive a user’s brand. It is related to press release distribution software, which delivers press releases directly to media members and relevant websites.

To qualify for inclusion in the Media and Influencer Targeting category, a product must:

Scan the web and track media/content sources based on user-specific keywords and other filters
Provide users with possible PR leads relevant to their industry
Offer tools and/or templates for lead outreach

Best Media and Influencer Targeting Software At A Glance

Leader:
Meltwater
Meltwater
Highest Performer:
Notified PR Platform
Notified PR Platform
Best Contender:
CisionOne
CisionOne
Most Niche:
Prezly
Prezly
Most Trending:
Muck Rack
Muck Rack
Show LessShow More
Best Contender:
CisionOne
CisionOne
Most Niche:
Prezly
Prezly
Most Trending:
Muck Rack
Muck Rack

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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79 Listings in Media and Influencer Targeting Available
Meltwater
(2,258)4.0 out of 5
Optimized for quick response
4th Easiest To Use in Media and Influencer Targeting software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Meltwater, a pioneer of media intelligence, gives PR, communications and marketing professionals the information advantage they need to stay ahead and a single, integrated solution to be efficient. As

    Users
    • Social Media Manager
    • Communications Manager
    Industries
    • Marketing and Advertising
    • Public Relations and Communications
    Market Segment
    • 42% Small-Business
    • 38% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Meltwater is a media monitoring and analytics platform that offers tools for tracking brand mentions, media trends, and competitor analysis, as well as features for social media management, influencer marketing, and press release distribution.
    • Reviewers frequently mention the platform's user-friendly interface, comprehensive insights, efficient customer support, and the ability to manage social media channels, send press releases, and monitor brand mentions all in one place.
    • Reviewers experienced challenges with the platform's high pricing, occasional slow performance, complex search setup, lack of historical data, and the need for more detailed analytics and deeper integrations with current partners.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Meltwater Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    212
    Helpful
    183
    Features
    142
    Customer Support
    128
    Analytics
    107
    Cons
    Improvement Needed
    76
    Technical Issues
    66
    Learning Curve
    63
    Missing Features
    56
    Complexity
    54
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Meltwater features and usability ratings that predict user satisfaction
    8.0
    Newsroom
    Average: 8.6
    8.1
    Impact Measurement
    Average: 8.5
    7.9
    Media Database
    Average: 8.6
    8.3
    Has the product been a good partner in doing business?
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Meltwater
    Company Website
    Year Founded
    2001
    HQ Location
    San Francisco, CA
    Twitter
    @Meltwater
    25,162 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,550 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Meltwater, a pioneer of media intelligence, gives PR, communications and marketing professionals the information advantage they need to stay ahead and a single, integrated solution to be efficient. As

Users
  • Social Media Manager
  • Communications Manager
Industries
  • Marketing and Advertising
  • Public Relations and Communications
Market Segment
  • 42% Small-Business
  • 38% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Meltwater is a media monitoring and analytics platform that offers tools for tracking brand mentions, media trends, and competitor analysis, as well as features for social media management, influencer marketing, and press release distribution.
  • Reviewers frequently mention the platform's user-friendly interface, comprehensive insights, efficient customer support, and the ability to manage social media channels, send press releases, and monitor brand mentions all in one place.
  • Reviewers experienced challenges with the platform's high pricing, occasional slow performance, complex search setup, lack of historical data, and the need for more detailed analytics and deeper integrations with current partners.
Meltwater Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
212
Helpful
183
Features
142
Customer Support
128
Analytics
107
Cons
Improvement Needed
76
Technical Issues
66
Learning Curve
63
Missing Features
56
Complexity
54
Meltwater features and usability ratings that predict user satisfaction
8.0
Newsroom
Average: 8.6
8.1
Impact Measurement
Average: 8.5
7.9
Media Database
Average: 8.6
8.3
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Meltwater
Company Website
Year Founded
2001
HQ Location
San Francisco, CA
Twitter
@Meltwater
25,162 Twitter followers
LinkedIn® Page
www.linkedin.com
2,550 employees on LinkedIn®
Muck Rack
(274)4.6 out of 5
1st Easiest To Use in Media and Influencer Targeting software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Muck Rack is PR software that combines media database, pitching, monitoring and reporting in one cohesive platform. Muck Rack helps users generate press coverage, protect brand reputation and show sta

    Users
    • Senior Account Executive
    • Account Coordinator
    Industries
    • Public Relations and Communications
    • Marketing and Advertising
    Market Segment
    • 57% Small-Business
    • 29% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Muck Rack Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    34
    Database Quality
    31
    Features
    24
    Customer Support
    22
    Helpful
    15
    Cons
    Data Inaccuracy
    6
    Difficult Navigation
    6
    Incomplete Media Coverage
    5
    Limited Coverage
    5
    Media Monitoring
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Muck Rack features and usability ratings that predict user satisfaction
    7.6
    Newsroom
    Average: 8.6
    8.2
    Impact Measurement
    Average: 8.5
    9.3
    Media Database
    Average: 8.6
    9.3
    Has the product been a good partner in doing business?
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Muck Rack
    Company Website
    Year Founded
    2009
    HQ Location
    Miami, FL
    Twitter
    @muckrack
    59,345 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    344 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Muck Rack is PR software that combines media database, pitching, monitoring and reporting in one cohesive platform. Muck Rack helps users generate press coverage, protect brand reputation and show sta

Users
  • Senior Account Executive
  • Account Coordinator
Industries
  • Public Relations and Communications
  • Marketing and Advertising
Market Segment
  • 57% Small-Business
  • 29% Mid-Market
Muck Rack Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
34
Database Quality
31
Features
24
Customer Support
22
Helpful
15
Cons
Data Inaccuracy
6
Difficult Navigation
6
Incomplete Media Coverage
5
Limited Coverage
5
Media Monitoring
5
Muck Rack features and usability ratings that predict user satisfaction
7.6
Newsroom
Average: 8.6
8.2
Impact Measurement
Average: 8.5
9.3
Media Database
Average: 8.6
9.3
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Muck Rack
Company Website
Year Founded
2009
HQ Location
Miami, FL
Twitter
@muckrack
59,345 Twitter followers
LinkedIn® Page
www.linkedin.com
344 employees on LinkedIn®
Read Muck Rack Reviews

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Sprout Social Influencer Marketing
(203)4.3 out of 5
9th Easiest To Use in Media and Influencer Targeting software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Sprout Social Influencer Marketing empowers brands to build meaningful connections with their audience through authentic partnerships with creators. Powered by advanced AI and robust data, Sprout Soci

    Users
    • Account Executive
    Industries
    • Marketing and Advertising
    • Public Relations and Communications
    Market Segment
    • 44% Small-Business
    • 41% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Sprout Social Influencer Marketing Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Influencer Discovery
    25
    Ease of Use
    24
    Influencer Management
    22
    Customer Support
    12
    User Interface
    12
    Cons
    Complexity
    5
    Expensive
    5
    Inaccuracy
    5
    Influencer Management
    5
    Poor Discovery
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Sprout Social Influencer Marketing features and usability ratings that predict user satisfaction
    7.0
    Newsroom
    Average: 8.6
    8.2
    Impact Measurement
    Average: 8.5
    8.1
    Media Database
    Average: 8.6
    9.1
    Has the product been a good partner in doing business?
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Sprout Social
    Company Website
    Year Founded
    2010
    HQ Location
    Chicago, IL
    Twitter
    @SproutSocial
    117,468 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,651 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Sprout Social Influencer Marketing empowers brands to build meaningful connections with their audience through authentic partnerships with creators. Powered by advanced AI and robust data, Sprout Soci

Users
  • Account Executive
Industries
  • Marketing and Advertising
  • Public Relations and Communications
Market Segment
  • 44% Small-Business
  • 41% Mid-Market
Sprout Social Influencer Marketing Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Influencer Discovery
25
Ease of Use
24
Influencer Management
22
Customer Support
12
User Interface
12
Cons
Complexity
5
Expensive
5
Inaccuracy
5
Influencer Management
5
Poor Discovery
5
Sprout Social Influencer Marketing features and usability ratings that predict user satisfaction
7.0
Newsroom
Average: 8.6
8.2
Impact Measurement
Average: 8.5
8.1
Media Database
Average: 8.6
9.1
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Sprout Social
Company Website
Year Founded
2010
HQ Location
Chicago, IL
Twitter
@SproutSocial
117,468 Twitter followers
LinkedIn® Page
www.linkedin.com
1,651 employees on LinkedIn®
Get a quote
Podchaser Pro
(72)4.7 out of 5
3rd Easiest To Use in Media and Influencer Targeting software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Podchaser Pro offers the world's most advanced podcast database, contact directory, and intelligence tools — including audience size, contacts, demographics, charts, sponsor history, and more — bringi

    Users
    No information available
    Industries
    • Public Relations and Communications
    • Marketing and Advertising
    Market Segment
    • 85% Small-Business
    • 14% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Podchaser Pro Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    16
    Database Quality
    8
    Contact Information
    7
    Customer Support
    7
    Demographics Analysis
    6
    Cons
    Data Inaccuracy
    5
    Inaccuracy
    4
    Expensive
    2
    Geographic Bias
    2
    Outdated Information
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Podchaser Pro features and usability ratings that predict user satisfaction
    7.4
    Newsroom
    Average: 8.6
    8.5
    Impact Measurement
    Average: 8.5
    9.2
    Media Database
    Average: 8.6
    9.3
    Has the product been a good partner in doing business?
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Podchaser
    Year Founded
    2017
    HQ Location
    Oklahoma City, Oklahoma
    Twitter
    @Podchaser
    42,308 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    33 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Podchaser Pro offers the world's most advanced podcast database, contact directory, and intelligence tools — including audience size, contacts, demographics, charts, sponsor history, and more — bringi

Users
No information available
Industries
  • Public Relations and Communications
  • Marketing and Advertising
Market Segment
  • 85% Small-Business
  • 14% Mid-Market
Podchaser Pro Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
16
Database Quality
8
Contact Information
7
Customer Support
7
Demographics Analysis
6
Cons
Data Inaccuracy
5
Inaccuracy
4
Expensive
2
Geographic Bias
2
Outdated Information
2
Podchaser Pro features and usability ratings that predict user satisfaction
7.4
Newsroom
Average: 8.6
8.5
Impact Measurement
Average: 8.5
9.2
Media Database
Average: 8.6
9.3
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Podchaser
Year Founded
2017
HQ Location
Oklahoma City, Oklahoma
Twitter
@Podchaser
42,308 Twitter followers
LinkedIn® Page
www.linkedin.com
33 employees on LinkedIn®
Read Podchaser Pro Reviews
CisionOne
(1,176)4.0 out of 5
Optimized for quick response
12th Easiest To Use in Media and Influencer Targeting software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    CisionOne is purpose-built for PR and communications teams, helping you work smarter and faster with a streamlined, all-in-one platform for media monitoring, analytics, reporting, journalist outreach,

    Users
    • Account Executive
    • Account Coordinator
    Industries
    • Public Relations and Communications
    • Marketing and Advertising
    Market Segment
    • 44% Small-Business
    • 35% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • CisionOne Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    24
    User Interface
    15
    Features
    13
    Media Outreach
    13
    Customer Support
    10
    Cons
    Learning Curve
    10
    Missing Features
    9
    Filtering Issues
    8
    Insufficient Information
    8
    Not Intuitive
    8
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • CisionOne features and usability ratings that predict user satisfaction
    7.4
    Newsroom
    Average: 8.6
    7.3
    Impact Measurement
    Average: 8.5
    8.0
    Media Database
    Average: 8.6
    8.3
    Has the product been a good partner in doing business?
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Cision
    Company Website
    Year Founded
    1867
    HQ Location
    Chicago, IL
    Twitter
    @Cision
    49,772 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    3,852 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

CisionOne is purpose-built for PR and communications teams, helping you work smarter and faster with a streamlined, all-in-one platform for media monitoring, analytics, reporting, journalist outreach,

Users
  • Account Executive
  • Account Coordinator
Industries
  • Public Relations and Communications
  • Marketing and Advertising
Market Segment
  • 44% Small-Business
  • 35% Mid-Market
CisionOne Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
24
User Interface
15
Features
13
Media Outreach
13
Customer Support
10
Cons
Learning Curve
10
Missing Features
9
Filtering Issues
8
Insufficient Information
8
Not Intuitive
8
CisionOne features and usability ratings that predict user satisfaction
7.4
Newsroom
Average: 8.6
7.3
Impact Measurement
Average: 8.5
8.0
Media Database
Average: 8.6
8.3
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Cision
Company Website
Year Founded
1867
HQ Location
Chicago, IL
Twitter
@Cision
49,772 Twitter followers
LinkedIn® Page
www.linkedin.com
3,852 employees on LinkedIn®
Get a quote
Agility PR Solutions
(374)4.1 out of 5
Optimized for quick response
5th Easiest To Use in Media and Influencer Targeting software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    AI-Powered PR Platform to Optimize Your Communications Workflows Agility PR Solutions helps PR and communications professionals connect with journalists, monitor earned media coverage, and prove P

    Users
    • Director
    • Managing Director
    Industries
    • Public Relations and Communications
    • Marketing and Advertising
    Market Segment
    • 61% Small-Business
    • 23% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Agility PR Solutions Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    32
    Customer Support
    22
    Helpful
    20
    Coverage
    17
    Monitoring
    16
    Cons
    Limited Functionality
    20
    Not Intuitive
    9
    Data Inaccuracy
    8
    Media Monitoring
    7
    Outdated Information
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Agility PR Solutions features and usability ratings that predict user satisfaction
    7.7
    Newsroom
    Average: 8.6
    8.1
    Impact Measurement
    Average: 8.5
    8.0
    Media Database
    Average: 8.6
    8.6
    Has the product been a good partner in doing business?
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Agility PR Solutions
    Company Website
    Year Founded
    2003
    HQ Location
    Ottawa, Canada
    Twitter
    @agilityprs
    4,698 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    205 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

AI-Powered PR Platform to Optimize Your Communications Workflows Agility PR Solutions helps PR and communications professionals connect with journalists, monitor earned media coverage, and prove P

Users
  • Director
  • Managing Director
Industries
  • Public Relations and Communications
  • Marketing and Advertising
Market Segment
  • 61% Small-Business
  • 23% Mid-Market
Agility PR Solutions Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
32
Customer Support
22
Helpful
20
Coverage
17
Monitoring
16
Cons
Limited Functionality
20
Not Intuitive
9
Data Inaccuracy
8
Media Monitoring
7
Outdated Information
7
Agility PR Solutions features and usability ratings that predict user satisfaction
7.7
Newsroom
Average: 8.6
8.1
Impact Measurement
Average: 8.5
8.0
Media Database
Average: 8.6
8.6
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Agility PR Solutions
Company Website
Year Founded
2003
HQ Location
Ottawa, Canada
Twitter
@agilityprs
4,698 Twitter followers
LinkedIn® Page
www.linkedin.com
205 employees on LinkedIn®
Get a quote
Newswire
(694)4.4 out of 5
Optimized for quick response
6th Easiest To Use in Media and Influencer Targeting software
Save to My Lists
Entry Level Price:$349.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Newswire is a media technology company that provides its clients with press release distribution services that help build brand awareness, earn media mentions, increase online visibility, improve sear

    Users
    • CEO
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 69% Small-Business
    • 28% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Newswire Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    73
    Distribution Efficiency
    44
    Client Service
    26
    Customer Support
    26
    Helpful
    24
    Cons
    Expensive
    24
    Incomplete Media Coverage
    9
    Limited Functionality
    9
    Pricing Issues
    9
    Insufficient Information
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Newswire features and usability ratings that predict user satisfaction
    8.5
    Newsroom
    Average: 8.6
    8.2
    Impact Measurement
    Average: 8.5
    8.3
    Media Database
    Average: 8.6
    9.1
    Has the product been a good partner in doing business?
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    ACCESS Newswire
    Company Website
    Year Founded
    2006
    HQ Location
    Raleigh, North Carolina, United States
    Twitter
    @IssuerDirect
    2,112 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    123 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Newswire is a media technology company that provides its clients with press release distribution services that help build brand awareness, earn media mentions, increase online visibility, improve sear

Users
  • CEO
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 69% Small-Business
  • 28% Mid-Market
Newswire Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
73
Distribution Efficiency
44
Client Service
26
Customer Support
26
Helpful
24
Cons
Expensive
24
Incomplete Media Coverage
9
Limited Functionality
9
Pricing Issues
9
Insufficient Information
7
Newswire features and usability ratings that predict user satisfaction
8.5
Newsroom
Average: 8.6
8.2
Impact Measurement
Average: 8.5
8.3
Media Database
Average: 8.6
9.1
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
ACCESS Newswire
Company Website
Year Founded
2006
HQ Location
Raleigh, North Carolina, United States
Twitter
@IssuerDirect
2,112 Twitter followers
LinkedIn® Page
www.linkedin.com
123 employees on LinkedIn®
Get a quote
BuzzSumo
(103)4.5 out of 5
Save to My Lists
Entry Level Price:$199.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Founded in 2013 and loved by marketers worldwide ever since, BuzzSumo is the all-in-one content marketing tool that gives you the content research and performance insights you need, fast. From Faceb

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Internet
    Market Segment
    • 61% Small-Business
    • 36% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • BuzzSumo Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Analytics
    1
    Content Creation
    1
    Content Management
    1
    Convenience
    1
    Customization
    1
    Cons
    Cost Issue
    1
    Pricing Issues
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • BuzzSumo features and usability ratings that predict user satisfaction
    9.0
    Newsroom
    Average: 8.6
    8.9
    Impact Measurement
    Average: 8.5
    9.0
    Media Database
    Average: 8.6
    9.1
    Has the product been a good partner in doing business?
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Cision
    Year Founded
    1867
    HQ Location
    Chicago, IL
    Twitter
    @Cision
    49,772 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    3,852 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Founded in 2013 and loved by marketers worldwide ever since, BuzzSumo is the all-in-one content marketing tool that gives you the content research and performance insights you need, fast. From Faceb

Users
No information available
Industries
  • Marketing and Advertising
  • Internet
Market Segment
  • 61% Small-Business
  • 36% Mid-Market
BuzzSumo Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Analytics
1
Content Creation
1
Content Management
1
Convenience
1
Customization
1
Cons
Cost Issue
1
Pricing Issues
1
BuzzSumo features and usability ratings that predict user satisfaction
9.0
Newsroom
Average: 8.6
8.9
Impact Measurement
Average: 8.5
9.0
Media Database
Average: 8.6
9.1
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Cision
Year Founded
1867
HQ Location
Chicago, IL
Twitter
@Cision
49,772 Twitter followers
LinkedIn® Page
www.linkedin.com
3,852 employees on LinkedIn®
Read BuzzSumo Reviews
Critical Mention
(215)4.3 out of 5
2nd Easiest To Use in Media and Influencer Targeting software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The fastest, most reliable all-in-one PR and earned media platform featuring global media monitoring, a media contact database and robust analytics. Search results are easily analyzed, turned into act

    Users
    • Account Executive
    • Assistant Account Executive
    Industries
    • Public Relations and Communications
    • Marketing and Advertising
    Market Segment
    • 48% Small-Business
    • 28% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Critical Mention Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customization
    1
    Ease of Sharing
    1
    Ease of Use
    1
    Report Creation
    1
    Reporting
    1
    Cons
    This product has not yet received any negative sentiments.
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Critical Mention features and usability ratings that predict user satisfaction
    10.0
    Newsroom
    Average: 8.6
    9.4
    Impact Measurement
    Average: 8.5
    8.5
    Media Database
    Average: 8.6
    8.9
    Has the product been a good partner in doing business?
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Critical Mention - an Onclusive company
    Year Founded
    2002
    HQ Location
    New York, NY
    Twitter
    @criticalmention
    3,971 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    133 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The fastest, most reliable all-in-one PR and earned media platform featuring global media monitoring, a media contact database and robust analytics. Search results are easily analyzed, turned into act

Users
  • Account Executive
  • Assistant Account Executive
Industries
  • Public Relations and Communications
  • Marketing and Advertising
Market Segment
  • 48% Small-Business
  • 28% Mid-Market
Critical Mention Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customization
1
Ease of Sharing
1
Ease of Use
1
Report Creation
1
Reporting
1
Cons
This product has not yet received any negative sentiments.
Critical Mention features and usability ratings that predict user satisfaction
10.0
Newsroom
Average: 8.6
9.4
Impact Measurement
Average: 8.5
8.5
Media Database
Average: 8.6
8.9
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Critical Mention - an Onclusive company
Year Founded
2002
HQ Location
New York, NY
Twitter
@criticalmention
3,971 Twitter followers
LinkedIn® Page
www.linkedin.com
133 employees on LinkedIn®
Read Critical Mention Reviews
Onclusive
(146)4.4 out of 5
10th Easiest To Use in Media and Influencer Targeting software
Save to My Lists
Entry Level Price:Starting at $4,999 Ann...
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Onclusive is a global partner for PR and Communications success. Working with thousands of organizations globally, we understand the pressures you face. Like building a strong brand and reputation

    Users
    No information available
    Industries
    • Public Relations and Communications
    • Information Technology and Services
    Market Segment
    • 38% Mid-Market
    • 34% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Onclusive Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    14
    Helpful
    11
    Detailed Information
    8
    Media Monitoring
    8
    Media Outreach
    8
    Cons
    Media Monitoring
    6
    Inaccuracy
    5
    Learning Curve
    4
    Outdated Design
    4
    Data Inaccuracy
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Onclusive features and usability ratings that predict user satisfaction
    8.0
    Newsroom
    Average: 8.6
    8.6
    Impact Measurement
    Average: 8.5
    8.1
    Media Database
    Average: 8.6
    9.4
    Has the product been a good partner in doing business?
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Onclusive
    Company Website
    Year Founded
    2002
    HQ Location
    Palo Alto, CA
    Twitter
    @Onclusive
    3,632 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    917 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Onclusive is a global partner for PR and Communications success. Working with thousands of organizations globally, we understand the pressures you face. Like building a strong brand and reputation

Users
No information available
Industries
  • Public Relations and Communications
  • Information Technology and Services
Market Segment
  • 38% Mid-Market
  • 34% Enterprise
Onclusive Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
14
Helpful
11
Detailed Information
8
Media Monitoring
8
Media Outreach
8
Cons
Media Monitoring
6
Inaccuracy
5
Learning Curve
4
Outdated Design
4
Data Inaccuracy
3
Onclusive features and usability ratings that predict user satisfaction
8.0
Newsroom
Average: 8.6
8.6
Impact Measurement
Average: 8.5
8.1
Media Database
Average: 8.6
9.4
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Onclusive
Company Website
Year Founded
2002
HQ Location
Palo Alto, CA
Twitter
@Onclusive
3,632 Twitter followers
LinkedIn® Page
www.linkedin.com
917 employees on LinkedIn®
Get a quote
Afluencer
(708)4.6 out of 5
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Meet Influencers, Micro-Influencers and Creators here! For posts and reels on Instagram, TikTok and YouTube. • Well introduce you to new partners who will create user-generated content (UGC) for yo

    Users
    • Content Creator
    • Influencer
    Industries
    • Apparel & Fashion
    • Marketing and Advertising
    Market Segment
    • 86% Small-Business
    • 12% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Afluencer Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    149
    Influencer Management
    77
    Options Variety
    68
    Partnerships
    63
    Customer Support
    43
    Cons
    Limited Brands
    24
    Limited Offers
    23
    Credit Limitations
    22
    Geographical Limitations
    16
    Limited Collaboration
    15
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Afluencer features and usability ratings that predict user satisfaction
    8.3
    Newsroom
    Average: 8.6
    8.9
    Impact Measurement
    Average: 8.5
    8.9
    Media Database
    Average: 8.6
    8.7
    Has the product been a good partner in doing business?
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Afluencer
    Year Founded
    2019
    HQ Location
    Sacramento, US
    Twitter
    @afluencerapp
    9,784 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    6 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Meet Influencers, Micro-Influencers and Creators here! For posts and reels on Instagram, TikTok and YouTube. • Well introduce you to new partners who will create user-generated content (UGC) for yo

Users
  • Content Creator
  • Influencer
Industries
  • Apparel & Fashion
  • Marketing and Advertising
Market Segment
  • 86% Small-Business
  • 12% Mid-Market
Afluencer Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
149
Influencer Management
77
Options Variety
68
Partnerships
63
Customer Support
43
Cons
Limited Brands
24
Limited Offers
23
Credit Limitations
22
Geographical Limitations
16
Limited Collaboration
15
Afluencer features and usability ratings that predict user satisfaction
8.3
Newsroom
Average: 8.6
8.9
Impact Measurement
Average: 8.5
8.9
Media Database
Average: 8.6
8.7
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Afluencer
Year Founded
2019
HQ Location
Sacramento, US
Twitter
@afluencerapp
9,784 Twitter followers
LinkedIn® Page
www.linkedin.com
6 employees on LinkedIn®
Read Afluencer Reviews
Notified PR Platform
(38)4.4 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The Notified PR platform is PR software that’s integrated, intelligent, and easy to use. Social listening and media monitoring, a media contacts database, press release distribution, newsroom publishi

    Users
    No information available
    Industries
    • Food & Beverages
    Market Segment
    • 42% Small-Business
    • 37% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Notified PR Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Client Service
    3
    Customer Support
    3
    Ease of Use
    2
    Helpful
    2
    Account Management
    1
    Cons
    This product has not yet received any negative sentiments.
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Notified PR Platform features and usability ratings that predict user satisfaction
    9.2
    Newsroom
    Average: 8.6
    9.4
    Impact Measurement
    Average: 8.5
    8.7
    Media Database
    Average: 8.6
    9.5
    Has the product been a good partner in doing business?
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Notified
    Year Founded
    2004
    HQ Location
    New York, New York
    Twitter
    @Notified
    5,375 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,071 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The Notified PR platform is PR software that’s integrated, intelligent, and easy to use. Social listening and media monitoring, a media contacts database, press release distribution, newsroom publishi

Users
No information available
Industries
  • Food & Beverages
Market Segment
  • 42% Small-Business
  • 37% Mid-Market
Notified PR Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Client Service
3
Customer Support
3
Ease of Use
2
Helpful
2
Account Management
1
Cons
This product has not yet received any negative sentiments.
Notified PR Platform features and usability ratings that predict user satisfaction
9.2
Newsroom
Average: 8.6
9.4
Impact Measurement
Average: 8.5
8.7
Media Database
Average: 8.6
9.5
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Notified
Year Founded
2004
HQ Location
New York, New York
Twitter
@Notified
5,375 Twitter followers
LinkedIn® Page
www.linkedin.com
1,071 employees on LinkedIn®
Read Notified PR Platform Reviews
MediaHQ
(48)4.6 out of 5
8th Easiest To Use in Media and Influencer Targeting software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    MediaHQ will transform your media relations. In one place you can build media lists, distribute press releases, pitch your story and read press release reports. It makes sharing your news instant and

    Users
    No information available
    Industries
    • Public Relations and Communications
    • Non-Profit Organization Management
    Market Segment
    • 58% Small-Business
    • 35% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • MediaHQ Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    16
    Database Quality
    9
    Press Release Management
    9
    Customer Support
    8
    Features
    8
    Cons
    Limited Functionality
    9
    Expensive
    4
    Email Issues
    3
    Media Monitoring
    3
    Platform Performance
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • MediaHQ features and usability ratings that predict user satisfaction
    9.3
    Newsroom
    Average: 8.6
    7.8
    Impact Measurement
    Average: 8.5
    8.8
    Media Database
    Average: 8.6
    9.4
    Has the product been a good partner in doing business?
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    MediaHQ
    Year Founded
    2006
    HQ Location
    Dublin , IE
    Twitter
    @mediahqnews
    10,410 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    21 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

MediaHQ will transform your media relations. In one place you can build media lists, distribute press releases, pitch your story and read press release reports. It makes sharing your news instant and

Users
No information available
Industries
  • Public Relations and Communications
  • Non-Profit Organization Management
Market Segment
  • 58% Small-Business
  • 35% Mid-Market
MediaHQ Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
16
Database Quality
9
Press Release Management
9
Customer Support
8
Features
8
Cons
Limited Functionality
9
Expensive
4
Email Issues
3
Media Monitoring
3
Platform Performance
3
MediaHQ features and usability ratings that predict user satisfaction
9.3
Newsroom
Average: 8.6
7.8
Impact Measurement
Average: 8.5
8.8
Media Database
Average: 8.6
9.4
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
MediaHQ
Year Founded
2006
HQ Location
Dublin , IE
Twitter
@mediahqnews
10,410 Twitter followers
LinkedIn® Page
www.linkedin.com
21 employees on LinkedIn®
Read MediaHQ Reviews
BuzzStream
(165)4.2 out of 5
11th Easiest To Use in Media and Influencer Targeting software
View top Consulting Services for BuzzStream
Save to My Lists
Entry Level Price:$29 per month
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    BuzzStream helps you manage word-of-mouth marketing campaigns that create buzz, build links, and traffic your website by helping you "be found" via inbound marketing channels.

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Internet
    Market Segment
    • 54% Small-Business
    • 33% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • BuzzStream Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Time Saving
    3
    Ease of Use
    2
    Features
    2
    Affordable
    1
    Analytics
    1
    Cons
    Layout Issues
    2
    Poor Interface
    2
    Poor Interface Design
    2
    Expensive
    1
    Filtering Issues
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • BuzzStream features and usability ratings that predict user satisfaction
    8.3
    Newsroom
    Average: 8.6
    7.9
    Impact Measurement
    Average: 8.5
    8.0
    Media Database
    Average: 8.6
    9.2
    Has the product been a good partner in doing business?
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    BuzzStream
    HQ Location
    Austin, TX
    Twitter
    @buzzstream
    6,307 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    14 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

BuzzStream helps you manage word-of-mouth marketing campaigns that create buzz, build links, and traffic your website by helping you "be found" via inbound marketing channels.

Users
No information available
Industries
  • Marketing and Advertising
  • Internet
Market Segment
  • 54% Small-Business
  • 33% Mid-Market
BuzzStream Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Time Saving
3
Ease of Use
2
Features
2
Affordable
1
Analytics
1
Cons
Layout Issues
2
Poor Interface
2
Poor Interface Design
2
Expensive
1
Filtering Issues
1
BuzzStream features and usability ratings that predict user satisfaction
8.3
Newsroom
Average: 8.6
7.9
Impact Measurement
Average: 8.5
8.0
Media Database
Average: 8.6
9.2
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
BuzzStream
HQ Location
Austin, TX
Twitter
@buzzstream
6,307 Twitter followers
LinkedIn® Page
www.linkedin.com
14 employees on LinkedIn®
Read BuzzStream Reviews
Mynewsdesk
(77)4.2 out of 5
13th Easiest To Use in Media and Influencer Targeting software
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Founded in 2003, Mynewsdesk offers a modern digital PR solution for businesses to engage with journalists, influencers, customers and other important stakeholders. The all-in-one PR platform makes it

    Users
    No information available
    Industries
    • Information Technology and Services
    • Museums and Institutions
    Market Segment
    • 62% Small-Business
    • 30% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Mynewsdesk Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Distribution Efficiency
    1
    Ease of Use
    1
    Press Release Management
    1
    User Interface
    1
    Cons
    Expensive
    1
    Filtering Issues
    1
    Irrelevant Content
    1
    Limited Coverage
    1
    Limited Functionality
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Mynewsdesk features and usability ratings that predict user satisfaction
    8.9
    Newsroom
    Average: 8.6
    7.7
    Impact Measurement
    Average: 8.5
    8.3
    Media Database
    Average: 8.6
    8.6
    Has the product been a good partner in doing business?
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Mynewsdesk
    Company Website
    Year Founded
    2003
    HQ Location
    Stockholm
    Twitter
    @mynewsdesk
    4,103 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    131 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Founded in 2003, Mynewsdesk offers a modern digital PR solution for businesses to engage with journalists, influencers, customers and other important stakeholders. The all-in-one PR platform makes it

Users
No information available
Industries
  • Information Technology and Services
  • Museums and Institutions
Market Segment
  • 62% Small-Business
  • 30% Mid-Market
Mynewsdesk Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Distribution Efficiency
1
Ease of Use
1
Press Release Management
1
User Interface
1
Cons
Expensive
1
Filtering Issues
1
Irrelevant Content
1
Limited Coverage
1
Limited Functionality
1
Mynewsdesk features and usability ratings that predict user satisfaction
8.9
Newsroom
Average: 8.6
7.7
Impact Measurement
Average: 8.5
8.3
Media Database
Average: 8.6
8.6
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Mynewsdesk
Company Website
Year Founded
2003
HQ Location
Stockholm
Twitter
@mynewsdesk
4,103 Twitter followers
LinkedIn® Page
www.linkedin.com
131 employees on LinkedIn®
Get a quote
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