# Best Media and Influencer Targeting Software

  *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)*

   Media and influencer targeting software is a public relations tool designed to help companies identify and contact traditional media members, social media influencers, and bloggers who have authority in their given industry. The general purpose of media and influencer targeting software is to find and connect with people whose audiences will be interested in a company’s product or message. Media and influencer targeting software provides companies with a database of relevant influencers, or it gives companies tools to discover leading voices in an area of expertise. Companies use this software to find market experts who are likely to share the company’s content or create new related content. Media and influencer targeting software can be used alongside [media monitoring](https://www.g2.com/categories/social-media-monitoring) software to understand how media members receive a user’s brand. It is related to [press release distribution](https://www.g2.com/categories/press-release-distribution) software, which delivers press releases directly to media members and relevant websites.

To qualify for inclusion in the Media and Influencer Targeting category, a product must:

- Scan the web and track media/content sources based on user-specific keywords and other filters
- Provide users with possible PR leads relevant to their industry
- Offer tools and/or templates for lead outreach





## Category Overview

**Total Products under this Category:** 88


## Trust & Credibility Stats

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 11,200+ Authentic Reviews
- 88+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Best Media and Influencer Targeting Software At A Glance

- **Leader:** [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews)
- **Highest Performer:** [MediaHQ](https://www.g2.com/products/mediahq/reviews)
- **Easiest to Use:** [Press Ranger](https://www.g2.com/products/press-ranger/reviews)
- **Top Trending:** [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews)
- **Best Free Software:** [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews)

## Top-Rated Products (Ranked by G2 Score)
  ### 1. [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews)
  Sprout Social Influencer Marketing is a comprehensive software solution designed to assist brands and agencies in activating influencer programs on a large scale, utilizing data-driven insights. This platform encompasses every phase of the influencer marketing lifecycle, from initial research and strategy formulation to creator discovery, vetting, campaign activation, management, and performance measurement. By providing a streamlined workflow, Sprout Social enables teams to transition from isolated campaigns to sustainable, insight-driven programs that yield measurable results. Targeted at marketers, brand managers, and agencies, Sprout Social Influencer Marketing caters to a diverse audience looking to enhance their influencer marketing strategies. The platform is particularly beneficial for global brands executing multi-market campaigns and agencies managing various client portfolios. It addresses the need for a centralized solution that simplifies influencer operations, thereby allowing teams to concentrate on strategic planning and nurturing creator relationships. One of the standout features of Sprout Social Influencer Marketing is its AI-driven creator discovery tool. This functionality allows users to find and qualify creators based on topic-led semantic searches and engagement patterns, ensuring that the content produced resonates with the intended audience. Additionally, the platform includes Brand Fit and Safety tools, which assess how well a creator's content aligns with a brand's values through a proprietary Brand Fit Score. This feature, combined with advanced brand safety reporting, helps marketers identify potential risks and maintain authentic partnerships. The platform also offers organized workspaces designed for agencies and enterprise teams managing multiple brands or clients. These workspaces allow for brand-specific settings, templates, metrics, and permissions, facilitating efficient campaign execution. Users can manage workflows from outreach to contract tracking, content approvals, and spend visibility, ensuring that distributed teams can collaborate effectively and keep campaigns on track. Performance measurement and optimization are critical components of Sprout Social Influencer Marketing. Users gain access to real-time performance metrics that provide transparency on reach, engagement, conversions, and ROI. This data-driven approach not only aids in refining ongoing campaigns but also informs future strategies, ensuring that influencer marketing remains a sustainable growth driver for businesses. By centralizing influencer operations, Sprout Social empowers marketers to confidently engage with creators, ensuring that their brand is authentically represented while achieving measurable outcomes.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 396

**User Satisfaction Scores:**

- **Newsroom:** 6.7/10 (Category avg: 8.5/10)
- **Impact Measurement:** 8.1/10 (Category avg: 8.3/10)
- **Media Database:** 8.1/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Sprout Social](https://www.g2.com/sellers/sprout-social)
- **Company Website:** https://sproutsocial.com
- **Year Founded:** 2010
- **HQ Location:** Chicago, IL
- **Twitter:** @SproutSocial (116,369 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1175268/ (1,795 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Account Executive, Social Media Manager
  - **Top Industries:** Marketing and Advertising, Public Relations and Communications
  - **Company Size:** 44% Mid-Market, 40% Small-Business


#### Pros & Cons

**Pros:**

- Influencer Management (53 reviews)
- Influencer Discovery (52 reviews)
- Ease of Use (33 reviews)
- Campaign Management (31 reviews)
- Analytics (25 reviews)

**Cons:**

- Influencer Management (18 reviews)
- Inaccuracy (16 reviews)
- Search Functionality Issues (14 reviews)
- Creator Issues (11 reviews)
- Technical Issues (11 reviews)

  ### 2. [Meltwater](https://www.g2.com/products/meltwater/reviews)
  Meltwater empowers companies with a suite of solutions that spans media, social, and consumer intelligence. Since 2001, we’ve helped organizations harness the world’s data in real time to fuel smarter decisions, stronger performance and sustainable growth. By analyzing nearly 1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge needed to drive results. With 27,000 customers, 50 offices across six continents and 2,200 employees, Meltwater is the industry partner of choice for global brands making an impact. We activate the power of data so businesses can make smarter, faster decisions. With the most robust dataset across media, social, consumer trends – and now insights into how large language models (LLMs) shape brand visibility – we give companies a complete view of the conversations, behaviors, and signals influencing their markets. Our powerful AI turns this breadth of data into actionable insights, empowering teams across PR, communications and marketing to confidently drive strategy. -- Mira Studio (AI-Powered Media, Market, and Brand Intelligence Assistant) Key features - Natural language querying - Automated insights - Structured reports - Trend-spotting and explanations with suggested actions - Integrated throughout the full Meltwater Platform - Integrates with Copilot and Slack What is Mira Studio? Mira Studio is Meltwater’s conversational AI teammate for media, market, and brand intelligence. Mira Studio helps PR, comms, and marketing teams cut through complexity and reduce time spent on manual analysis, with prompt-driven reporting, briefing, simplified data exploration, and real-time answers. Who uses Mira Studio? Teams that need quick and shareable insights while reducing manual time spent digging through data. Mira Studio converts Meltwater data into summaries, visuals, and provides explanations through natural language interaction. Get to the why of what’s happening, not just the what. -- Media Intelligence for PR (Media Monitoring and Analysis Platform) Key capabilities - Monitor 6M different media sources - Unlimited search - Real-time alerts - Journalist identification - Competitive benchmarking - Unified, shareable reporting - Predictive analytics for mention forecasting - Brand-level sentiment What is Meltwater Media Intelligence? Meltwater’s media intelligence platform monitors and analyzes earned media coverage through tracking brand mentions and narratives across news, print, broadcast, podcasts, and social media. This enables faster response times to trends or feedback through real-time awareness of message penetration, emerging risks, and consumer sentiment. Who Uses Meltwater Media Intelligence? PR and comms teams use Meltwater Media Intelligence to strengthen PR strategies with accurate measurement of brand impact across media sources. With journalist outreach capabilities within a single platform, PR efforts are streamlined for better results. -- Social Listening and Analytics Key capabilities - Monitoring 200B+ social conversations - Analysis of 300M+ social profiles - Influencer identification - Shareable reporting across earned, owned, and paid social - Brand-level sentiment and predictive analytics for brand measurement and forecasting - AI agents for Boolean search creation and management - AI-powered insights summarize brand and topic narratives - Access to Meltwater API What is Meltwater Social Listening and Analytics? Meltwater social listening and analytics is an integrated platform providing monitoring and AI-powered analysis for billions of social conversations. Connect consumer insights to social strategy and marketing campaigns for a seamless approach to brand promotion, quicker crisis response, and powerful competitor insights without data caps. Who uses Meltwater Social Listening? Marketing and social teams in charge of consumer, competitor, and industry insights. -- Influencer Management (Klear – Influencer Relationship Management Platform) Key capabilities - Database of 30M+ global creator profiles - AI-driven influencer discovery and recommendations - Influencer vetting and brand safety analysis - AI-driven outreach and relationship management - Campaign management and creator collaboration tools - Performance benchmarking and ROI tracking - Competitive influencer intelligence What is our influencer management solution? Klear is Meltwater’s influencer discovery and influencer relationship management solution. Vet, manage, and measure influencers and campaigns at scale from within a single tool. AI-powered influencer recommendations improves targeting accuracy, providing better matches and influencing better ROI. Who uses our influencer management solution? Marketing, PR, and Influencer teams use Klear for implementing and scaling their influencer campaigns. Outreach, gifting, payment, analysis and reporting can all be managed through our platform. -- Enterprise and Professional Services Key capabilities - Analyst-led insights and reporting - Custom data configurations - Enterprise-grade support and delivery What is Meltwater Enterprise and Professional Services? Customized intelligence solutions and professional services from Meltwater experts supports large enterprises with advanced or bespoke requirements. This service provides complex data analysis and reporting that go beyond standard product workflows, and ensures fast and accurate delivery for high-stakes or large-scale intelligence needs.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 2,485

**User Satisfaction Scores:**

- **Newsroom:** 8.0/10 (Category avg: 8.5/10)
- **Impact Measurement:** 8.1/10 (Category avg: 8.3/10)
- **Media Database:** 7.9/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Meltwater](https://www.g2.com/sellers/meltwater)
- **Company Website:** https://www.meltwater.com
- **Year Founded:** 2001
- **HQ Location:** San Francisco, CA
- **Twitter:** @Meltwater (24,876 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/13277/ (2,573 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Social Media Manager, Marketing Manager
  - **Top Industries:** Marketing and Advertising, Public Relations and Communications
  - **Company Size:** 41% Small-Business, 37% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (190 reviews)
- Features (156 reviews)
- Helpful (156 reviews)
- Customer Support (126 reviews)
- Helpfulness (111 reviews)

**Cons:**

- Improvement Needed (90 reviews)
- Learning Curve (63 reviews)
- Not Intuitive (59 reviews)
- Technical Issues (57 reviews)
- Complexity (55 reviews)

  ### 3. [Muck Rack](https://www.g2.com/products/muck-rack/reviews)
  Muck Rack is the AI communications platform where trusted data, human expertise, and embedded intelligence come together to drive clarity, speed, and impact across the PR workflow. Founded in 2009 to support journalists and strengthen the media ecosystem, Muck Rack has grown into a single system of record used by thousands of organizations to make sense of the media conversation around them. Today, teams rely on Muck Rack to understand how their brand shows up across news, social channels, and AI-generated answers, and to act with confidence in a rapidly changing communications landscape. Purpose-built for communications and public relations professionals, Muck Rack brings together global media monitoring, trusted media data, AI automation, and analyst-led Media Intelligence into a single PR software platform. Teams can find and engage the right journalists, monitor coverage and conversations in real time, assess brand perception and narrative risk, and prove the impact of their work through unified reporting. All capabilities are powered by the same intelligent data layer, eliminating silos and enabling faster, more confident decision-making across the organization. At the foundation of the platform is visibility and intelligence across the full narrative. Muck Rack monitors news, social media, podcasts, newsletters, and global outlets in real time, using advanced tagging, entity recognition, and entity-level sentiment to surface the earned media coverage and conversations that matter most. This intelligence is paired with the industry’s most trusted Media Database, built through a combination of advanced technology and an in-house editorial team that manually verifies journalists and outlets. The result is accurate, up-to-date data that strengthens outreach, monitoring, and reporting. Muck Rack’s AI is embedded with intention and designed to empower communicators. AI automates time-consuming tasks such as research, filtering, summarization, targeting, and reporting, while human editorial and analyst expertise ensures nuance, credibility, and context. Embedded AI agents support every stage of the workflow, from building media lists and optimizing pitch recipients to summarizing coverage and connecting outreach activity to results. These capabilities extend into Generative Pulse, Muck Rack’s solution for Generative Engine Optimization and Answer Engine Optimization. As audiences increasingly rely on AI-generated answers, Generative Pulse shows how brands appear in those responses, which journalists and sources influence them, and how visibility and sentiment change over time across major large language models. With this insight, teams can understand and influence how earned media shapes AI answers and track progress alongside traditional PR metrics. Muck Rack also turns measurement into proof of impact. Dashboards, competitive benchmarking, pitch-to-coverage attribution, and executive-ready reports connect PR activity to outcomes such as share of voice, sentiment, narrative movement, and AI visibility. Media Intelligence adds a human-led advisory layer through Insight Reports, Curated Digests, and executive briefs that cut through noise and provide clear recommendations. Together, Muck Rack transforms PR from reactive reporting into a proactive, strategic driver of brand reputation management, crisis monitoring, trust, and influence.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 378

**User Satisfaction Scores:**

- **Newsroom:** 7.6/10 (Category avg: 8.5/10)
- **Impact Measurement:** 8.1/10 (Category avg: 8.3/10)
- **Media Database:** 9.2/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Muck Rack](https://www.g2.com/sellers/muck-rack)
- **Company Website:** https://muckrack.com
- **Year Founded:** 2009
- **HQ Location:** Miami, FL
- **Twitter:** @muckrack (58,506 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/muckrack/ (403 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Account Executive, Senior Account Executive
  - **Top Industries:** Public Relations and Communications, Marketing and Advertising
  - **Company Size:** 51% Small-Business, 31% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (72 reviews)
- Database Quality (51 reviews)
- Features (41 reviews)
- Helpful (38 reviews)
- Customer Support (37 reviews)

**Cons:**

- Limited Functionality (23 reviews)
- Data Inaccuracy (22 reviews)
- Incomplete Media Coverage (16 reviews)
- Media Monitoring (16 reviews)
- Expensive (14 reviews)

  ### 4. [impact.com](https://www.g2.com/products/impact-com/reviews)
  Managing partnerships across multiple platforms kills efficiency and growth potential. impact.com eliminates this friction with the only comprehensive platform that unifies affiliate, creator, and advocacy programs. Access 250K+ quality partners, automate manual tasks, and track true incremental value—all while our expert team handles the heavy lifting from migration to optimization.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 2,113

**User Satisfaction Scores:**

- **Newsroom:** 7.0/10 (Category avg: 8.5/10)
- **Impact Measurement:** 7.5/10 (Category avg: 8.3/10)
- **Media Database:** 8.0/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Impact](https://www.g2.com/sellers/impact-d892873b-b1cd-447a-b4c8-a0f039e62cdb)
- **Company Website:** https://www.Impact.com
- **Year Founded:** 2008
- **HQ Location:** Santa Barbara, CA
- **Twitter:** @impactdotcom (7,729 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/impact-partech/ (3,332 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CEO, Owner
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 63% Small-Business, 17% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (690 reviews)
- Features (407 reviews)
- User Interface (373 reviews)
- Affiliate Marketing (346 reviews)
- Helpful (328 reviews)

**Cons:**

- Not Intuitive (224 reviews)
- Learning Curve (208 reviews)
- Complexity (191 reviews)
- Poor Usability (187 reviews)
- Technical Issues (166 reviews)

  ### 5. [Press Ranger](https://www.g2.com/products/press-ranger/reviews)
  Press Ranger is an AI-powered PR tool that makes pitching journalists quick, easy, and effective. Good press is the #1 business growth hack - but how do you actually get it? You can hire an expensive PR firm, scour LinkedIn for press contacts, send out thousands of cold emails- or you can use Press Ranger. Press Ranger's AI automatically scours a massive database of journalists, publishers, and podcasts to generate a relevant list of press contacts for your next media campaign. Press Ranger's AI will draft your press release, pitch emails, and contacts lists. Press Ranger's wholesale press release distribution service gives you access to publish your next press release on Business Insider, Market Watch, Yahoo Finance, AP News, Bloomberg Terminals, Dow Jones Terminals, and hundreds of other top tier outlets. Let's make headlines together.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 63

**User Satisfaction Scores:**

- **Newsroom:** 10.0/10 (Category avg: 8.5/10)
- **Impact Measurement:** 10.0/10 (Category avg: 8.3/10)
- **Media Database:** 8.9/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Press Ranger](https://www.g2.com/sellers/press-ranger)
- **HQ Location:** , 
- **LinkedIn® Page:** https://www.linkedin.com/company/press-ranger/ (2 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CEO, Owner
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 84% Small-Business, 2% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (32 reviews)
- Customer Support (24 reviews)
- Database Quality (14 reviews)
- Features (14 reviews)
- Coverage Quality (12 reviews)

**Cons:**

- Limited Functionality (6 reviews)
- Not Intuitive (3 reviews)
- Expensive (2 reviews)
- Limited Customization (2 reviews)
- Connection Issues (1 reviews)

  ### 6. [CisionOne](https://www.g2.com/products/cisionone/reviews)
  CisionOne is an AI-powered platform tailored to meet the specific needs of PR agencies and departments, encompassing media monitoring and outreach, analytics, media and influencer targeting, and social listening capabilities. An industry-leading tool for finding and connecting with the right journalists, market experts, and relevant media influencers. Track mentions of your brand, enhance media outreach, and instantly summarize coverage with authentic AI implementation. Measure the effectiveness of your PR campaigns through comprehensive analytics, analyze trends in media coverage, and use data insights to guide future PR decisions. Built for PR professionals, CisionOne transforms how you work with AI assistance across desktop, tablet, and mobile.


  **Average Rating:** 3.9/5.0
  **Total Reviews:** 1,284

**User Satisfaction Scores:**

- **Newsroom:** 7.3/10 (Category avg: 8.5/10)
- **Impact Measurement:** 7.2/10 (Category avg: 8.3/10)
- **Media Database:** 8.0/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Cision](https://www.g2.com/sellers/cision)
- **Company Website:** https://www.cision.com/
- **Year Founded:** 1867
- **HQ Location:** Chicago, IL
- **Twitter:** @Cision (48,741 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/163054/ (3,870 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Account Executive, Account Coordinator
  - **Top Industries:** Public Relations and Communications, Marketing and Advertising
  - **Company Size:** 43% Small-Business, 34% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (69 reviews)
- Helpful (40 reviews)
- Media Outreach (39 reviews)
- Coverage Quality (36 reviews)
- Features (33 reviews)

**Cons:**

- Data Inaccuracy (37 reviews)
- Not Intuitive (28 reviews)
- Learning Curve (26 reviews)
- Incomplete Media Coverage (25 reviews)
- Media Monitoring (25 reviews)

  ### 7. [Notified PR Platform](https://www.g2.com/products/notified-notified-pr-platform/reviews)
  We are Notified, and your story goes here. As the only technology partner dedicated to both investor relations and public relations professionals, we help you control and amplify your corporate narrative. Our fully integrated PR and IR platforms streamline every step—whether it's reaching the right media, press release distribution, and measurement or designing new IR websites, managing investor days, earnings releases, and regulatory filings. Connecting both worlds, GlobeNewswire is one of the world's largest and most trusted newswire distribution networks, serving leading organizations for over 30 years. Together, we empower communicators to inform a better world. Notified is an affiliate of Equiniti Group Limited (EQ) Notified’s Public Relations Platform helps public relations, investor relations and communications team increase the visibility, media coverage, and results from every press release. With tools that combine GlobeNewswire’s extensive global news release distribution service, AI-powered Smart Search journalist identification with Personalized Pitch outreach, and real-time Analytics - all in one integrated workflow - Notified is built to amplify your message, not just send it. Ideal for: • In-house Public Relations teams & corporate communications • PR agencies managing multiple clients • Investor Relations teams seeking seamless PR‑IR alignment • Corporate/Public Affairs teams • Journalists looking for marketing moving news stories Top Features and Benefits • 200–300% More Views per Release GlobeNewswire consistently delivers 2–3x more unique views per press release than leading competitors - driven by optimized formatting, extensive distribution, and exclusive metadata tools that enhances visibility in AI tools and search engines. (Source: SEMrush, July 2025) • Integrated PR Workflow Manage releases, contacts, pitching, media monitoring, and reporting in one place. Save time, improve collaboration, and move faster from draft to distribution. • GlobeNewswire Distribution Send your release through one of the largest global newswires - trusted by financial markets and editorial desks worldwide. Includes full-service or self-service options, no extra fees, and built-in compliance support. • Media Snippets (Multimedia News Release Assets) Turn your release into a visual story with embedded images, videos, documents, call-to-action buttons, and event registration, all hosted within the release itself to increase engagement. • Newswire Analytics Prove the value of every campaign. Track unique views, inbound traffic, referral sources, traffic spikes and bot activity, including ChatGPT, Gemini, and Perplexity crawlers. • Verified Media Contacts Database with Smart Search More than 550,000+ up-to-date journalist profiles around the world. Smart Search uses natural language, not Boolean logic, to help you find the right contact faster. • AI-Powered Personalized Pitch Generate smart, tailored journalist outreach based on each journalist data and your pitch details for faster and more relevant earned media results. • Real Time Media Monitoring & Alerts – Track brand mentions, industry trends, and competitor activity across print, broadcast, online, blogs, forums, and social media. Customize keyword feeds and receive instant alerts so your team can respond faster, benchmark coverage, and surface insights—all in one dashboard What Makes Notified Different? • 2–3x More Visibility than Business Wire or PR Newswire • Exclusive, Built-in AI for both visibility (metadata, tagging) and outreach (pitch writing) • Human-verified journalists providing ongoing media list updates • Zero extra fees for branded reports, analytics, or multimedia • Complete IR and PR integrations with investor websites, regulatory tools, and webcasts • Global compliance + local relevance with news targeting across 158 countries


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 337

**User Satisfaction Scores:**

- **Newsroom:** 9.3/10 (Category avg: 8.5/10)
- **Impact Measurement:** 8.3/10 (Category avg: 8.3/10)
- **Media Database:** 8.5/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Notified](https://www.g2.com/sellers/notified)
- **Company Website:** https://www.notified.com/
- **Year Founded:** 2004
- **HQ Location:** New York, New York
- **Twitter:** @Notified (5,507 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/notified/ (1,181 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** President, CEO
  - **Top Industries:** Public Relations and Communications, Financial Services
  - **Company Size:** 54% Small-Business, 32% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (74 reviews)
- Customer Support (66 reviews)
- Client Service (50 reviews)
- Helpful (33 reviews)
- Distribution Efficiency (28 reviews)

**Cons:**

- Limited Functionality (24 reviews)
- Expensive (22 reviews)
- Not Intuitive (12 reviews)
- Difficult Navigation (11 reviews)
- Poor Customer Support (7 reviews)

  ### 8. [Agility PR Solutions](https://www.g2.com/products/agility-pr-solutions/reviews)
  AI-Powered PR Platform to Optimize Your Communications Workflows Agility PR Solutions helps PR and communications professionals connect with journalists, monitor earned media coverage, and prove PR impact. With industry-leading data accuracy, top-rated customer service, and an AI-forward approach, we pride ourselves on delivering reliable solutions that simplify everyday PR activities for clients ranging from boutique PR agencies to global enterprise organizations (and everyone in-between). Media Database: Find and reach key media contacts with Agility’s all-in-one database and distribution platform with a built-in generative AI writing assistant. Media Monitoring: Never miss a mention with AI-enhanced monitoring. Easily track any topic important to your brand, including your competitors and industry news, across various media such as online, print, broadcast, podcasts, and social media. Social Listening: Easily monitor critical keywords, topics, handles, and hashtags to identify trends, market opportunities, and potential influencers across all major social media platforms. Media Intelligence Services: Combines the expertise of our media and data analysts with our AI-powered media monitoring and social listening platform to deliver business-critical insights.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 390

**User Satisfaction Scores:**

- **Newsroom:** 7.7/10 (Category avg: 8.5/10)
- **Impact Measurement:** 8.1/10 (Category avg: 8.3/10)
- **Media Database:** 8.0/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Agility PR Solutions](https://www.g2.com/sellers/agility-pr-solutions)
- **Company Website:** https://www.agilitypr.com/
- **Year Founded:** 2003
- **HQ Location:** Ottawa, Canada
- **Twitter:** @agilityprs (4,604 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10866881/ (226 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Director, Managing Director
  - **Top Industries:** Public Relations and Communications, Marketing and Advertising
  - **Company Size:** 60% Small-Business, 24% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (37 reviews)
- Customer Support (27 reviews)
- Helpful (20 reviews)
- Features (19 reviews)
- Database Quality (17 reviews)

**Cons:**

- Limited Functionality (14 reviews)
- Data Inaccuracy (12 reviews)
- Not Intuitive (11 reviews)
- Expensive (10 reviews)
- Incomplete Media Coverage (8 reviews)

  ### 9. [Onclusive](https://www.g2.com/products/onclusive/reviews)
  Onclusive is a comprehensive PR and communications solution designed to assist organizations in navigating the complexities of brand management and reputation building. By leveraging advanced data science and a suite of specialized tools, Onclusive provides users with the resources necessary to monitor, measure, and enhance their communications strategies effectively. Targeting PR professionals, communications teams, and organizational leaders, Onclusive addresses the pressing challenges faced by modern businesses. In an era where brand perception can shift rapidly due to media coverage and public sentiment, Onclusive offers a robust platform that empowers users to stay informed and proactive. Organizations can utilize Onclusive to support their C-suite executives and broader business objectives, ensuring that communication efforts align with overall strategic goals. Key features of Onclusive include comprehensive media monitoring, which allows users to track relevant coverage and breaking news that could impact their brand reputation. This feature is crucial for organizations aiming to stay ahead of potential crises and capitalize on positive media opportunities. Additionally, Onclusive provides real-time measurement tools that assess the impact of communications efforts, enabling users to identify key issues and media trends that influence their audience. The platform also offers research and consultancy services, helping organizations uncover the underlying drivers of reputation and communication success. This insight is invaluable for developing more effective strategies and campaigns tailored to specific audiences. Furthermore, Onclusive’s PR and communications tools provide a complete solution for managing pressrooms, planning campaigns, and nurturing media relationships, streamlining workflows and enhancing collaboration among team members. By integrating technology, insights, and expertise, Onclusive simplifies the often chaotic media landscape, allowing organizations to elevate their performance consistently. The platform not only aids in proving the value of communications efforts but also supports continuous improvement, making it an essential partner for any organization committed to achieving PR and communications success.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 203

**User Satisfaction Scores:**

- **Newsroom:** 8.0/10 (Category avg: 8.5/10)
- **Impact Measurement:** 8.5/10 (Category avg: 8.3/10)
- **Media Database:** 8.0/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Onclusive](https://www.g2.com/sellers/onclusive-0e8292cd-f759-4fc4-a337-5d8fe05afdd1)
- **Company Website:** https://onclusive.com/
- **Year Founded:** 2002
- **HQ Location:** London, GB
- **Twitter:** @Onclusive (3,688 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/onclusive/ (1,003 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Communications Manager
  - **Top Industries:** Public Relations and Communications, Information Technology and Services
  - **Company Size:** 38% Mid-Market, 35% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (25 reviews)
- Detailed Information (17 reviews)
- Helpful (16 reviews)
- Analytics (13 reviews)
- Features (11 reviews)

**Cons:**

- Data Inaccuracy (10 reviews)
- Inaccuracy (10 reviews)
- Limited Coverage (10 reviews)
- Not Intuitive (9 reviews)
- Incomplete Media Coverage (8 reviews)

  ### 10. [MediaHQ](https://www.g2.com/products/mediahq/reviews)
  MediaHQ will transform your media relations. In one place you can build media lists, distribute press releases, pitch your story and read press release reports. It makes sharing your news instant and hassle free.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 74

**User Satisfaction Scores:**

- **Newsroom:** 9.3/10 (Category avg: 8.5/10)
- **Impact Measurement:** 7.9/10 (Category avg: 8.3/10)
- **Media Database:** 9.0/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [MediaHQ](https://www.g2.com/sellers/mediahq)
- **Year Founded:** 2006
- **HQ Location:** Dublin , IE
- **Twitter:** @mediahqnews (10,133 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1284684 (21 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Public Relations and Communications, Non-Profit Organization Management
  - **Company Size:** 56% Small-Business, 31% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (15 reviews)
- Database Quality (14 reviews)
- Contact Information (12 reviews)
- Customer Support (11 reviews)
- Distribution Efficiency (8 reviews)

**Cons:**

- Limited Functionality (6 reviews)
- Data Inaccuracy (3 reviews)
- Expensive (3 reviews)
- List Management (3 reviews)
- Media Monitoring (3 reviews)

  ### 11. [BuzzSumo](https://www.g2.com/products/buzzsumo/reviews)
  Founded in 2013 and loved by marketers worldwide ever since, BuzzSumo is the all-in-one content marketing tool that gives you the content research and performance insights you need, fast. From Facebook, Twitter, Pinterest and Reddit data, to large scale content analysis, influencers, trending news stories and media alerts, you get it all and more with just one simple BuzzSumo subscription. Oh, and BuzzSumo is the world’s largest index of social engagement data, with over 300 trillion engagements, 8bn articles and millions more indexed every day, giving you quality data you can rely on.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 104

**User Satisfaction Scores:**

- **Newsroom:** 9.2/10 (Category avg: 8.5/10)
- **Impact Measurement:** 8.9/10 (Category avg: 8.3/10)
- **Media Database:** 9.0/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Cision](https://www.g2.com/sellers/cision)
- **Year Founded:** 1867
- **HQ Location:** Chicago, IL
- **Twitter:** @Cision (48,741 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/163054/ (3,870 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Internet
  - **Company Size:** 61% Small-Business, 36% Mid-Market


#### Pros & Cons

**Pros:**

- Content Management (3 reviews)
- Content Creation (2 reviews)
- Features (2 reviews)
- Ease of Use (1 reviews)
- Engagement (1 reviews)

**Cons:**

- Expensive (1 reviews)
- Information Overload (1 reviews)
- Initial Difficulty (1 reviews)
- Interface Issues (1 reviews)
- Learning Curve (1 reviews)

  ### 12. [Critical Mention](https://www.g2.com/products/critical-mention/reviews)
  The fastest, most reliable all-in-one PR and earned media platform featuring global media monitoring, a media contact database and robust analytics. Search results are easily analyzed, turned into actionable data and shared using Critical Mention's comprehensive Earned Media Suite. 24/7/365 customer support included with every subscription.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 217

**User Satisfaction Scores:**

- **Newsroom:** 10.0/10 (Category avg: 8.5/10)
- **Impact Measurement:** 9.4/10 (Category avg: 8.3/10)
- **Media Database:** 8.5/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Onclusive](https://www.g2.com/sellers/onclusive-0e8292cd-f759-4fc4-a337-5d8fe05afdd1)
- **Year Founded:** 2002
- **HQ Location:** London, GB
- **Twitter:** @Onclusive (3,688 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/onclusive/ (1,003 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Account Executive, Assistant Account Executive
  - **Top Industries:** Public Relations and Communications, Marketing and Advertising
  - **Company Size:** 49% Small-Business, 28% Mid-Market


#### Pros & Cons

**Pros:**

- Features (2 reviews)
- Client Satisfaction (1 reviews)
- Client Service (1 reviews)
- Contact Information (1 reviews)
- Coverage (1 reviews)

**Cons:**

- Limited Search Functionality (1 reviews)
- Navigation Difficulty (1 reviews)
- Search Functionality (1 reviews)
- Search Issues (1 reviews)

  ### 13. [Respona](https://www.g2.com/products/respona/reviews)
  Respona is the all-in-one link-building outreach software that helps businesses increase their organic traffic from Google. Respona’s mission is to allow brands to connect with relevant publications in their space to spread the word about their company, earn quality backlinks to their website, and improve their Google rankings. Find outreach opportunities in real-time, create an automated email sequence, find direct, verified contact information, and truly personalize your campaign using Respona's AI assistant, all in one platform.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 199

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Respona](https://www.g2.com/sellers/respona)
- **Year Founded:** 2018
- **HQ Location:** Rockville, Maryland
- **Twitter:** @ResponaApp (199 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/respona/ (17 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CEO, Founder
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 58% Small-Business, 34% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (2 reviews)
- User-Friendly Layout (2 reviews)
- Campaign Management (1 reviews)
- Contact Information (1 reviews)
- Content Management (1 reviews)

**Cons:**

- Expensive (1 reviews)
- Filtering Issues (1 reviews)
- Limited Automation (1 reviews)
- Outdated Information (1 reviews)
- Platform Performance (1 reviews)

  ### 14. [Podchaser Pro](https://www.g2.com/products/podchaser-pro/reviews)
  Podchaser Pro offers the world's most advanced podcast database, contact directory, and intelligence tools — including audience size, contacts, demographics, charts, sponsor history, and more — bringing radical efficiency to the process of discovering, qualifying, and contacting podcasts. Built for PR, media buying, networks, and marketing professionals looking to leverage the power of podcasting.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 73

**User Satisfaction Scores:**

- **Newsroom:** 7.4/10 (Category avg: 8.5/10)
- **Impact Measurement:** 8.3/10 (Category avg: 8.3/10)
- **Media Database:** 9.2/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Podchaser](https://www.g2.com/sellers/podchaser)
- **Year Founded:** 2017
- **HQ Location:** Oklahoma City, Oklahoma
- **Twitter:** @Podchaser (42,065 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/podchaser/ (32 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Public Relations and Communications, Marketing and Advertising
  - **Company Size:** 85% Small-Business, 14% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (5 reviews)
- Ease of Use (4 reviews)
- Search Functionality (3 reviews)
- Database Quality (2 reviews)
- Demographics Analysis (2 reviews)

**Cons:**

- Geographic Bias (2 reviews)
- Expensive (1 reviews)
- Information Overload (1 reviews)
- Limited Coverage (1 reviews)
- Poor Contact Management (1 reviews)

  ### 15. [Streamforge](https://www.g2.com/products/streamforge/reviews)
  Streamforge is an intelligence platform designed to assist brands and agencies in identifying the most suitable influencers by prioritizing audience relevance. Unlike traditional methods that often rely on superficial metrics, Streamforge provides a comprehensive understanding of a creator's reach, audience interests, and content performance. This focus on audience insights ensures that marketing efforts are not only targeted but also effective in achieving desired outcomes. The platform is structured around three essential tools: discover, analyze, and track. The discovery tool enables teams to sift through millions of creators using an array of detailed filters. This functionality allows users to find influencers who genuinely align with their brand’s objectives based on various criteria, including audience interests, behaviors, geographical location, and social media platforms. By facilitating this level of precision, Streamforge helps brands connect with creators who resonate with their target demographics. The analysis component of Streamforge offers a deep dive into a creator’s audience demographics, engagement patterns, and performance benchmarks. This data-driven approach equips marketing teams with the insights needed to evaluate potential partnerships effectively. By understanding who engages with a creator’s content and how, brands can make informed decisions that enhance their influencer marketing strategies. Furthermore, the tracking feature consolidates all relevant information in one accessible location, allowing teams to manage relationships and monitor past activities efficiently, eliminating the need for disparate tools or outdated spreadsheets. Streamforge is particularly beneficial for companies executing influencer campaigns at scale, whether they are navigating multiple markets, product lines, or business units. Brands can utilize the platform to pinpoint the right influencers for global launches or to streamline ongoing influencer programs, thereby improving coordination among teams. The overarching aim is to minimize noise in the influencer marketing landscape, uncover genuine opportunities, and transform influencer marketing from a gamble into a strategic, results-driven initiative. By replacing guesswork with clarity, Streamforge empowers marketing teams to operate more efficiently, reduce manual tasks, and make smarter decisions. This intelligence platform not only enhances the effectiveness of influencer marketing campaigns but also ensures that brands can focus on what truly drives impact in their marketing efforts.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 23

**User Satisfaction Scores:**

- **Newsroom:** 5.6/10 (Category avg: 8.5/10)
- **Impact Measurement:** 8.6/10 (Category avg: 8.3/10)
- **Media Database:** 8.1/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Streamforge](https://www.g2.com/sellers/streamforge)
- **Company Website:** https://streamforge.com
- **Year Founded:** 2018
- **HQ Location:** Montreal, CA
- **LinkedIn® Page:** https://www.linkedin.com/company/streamforge/ (7 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Games, Marketing and Advertising
  - **Company Size:** 48% Small-Business, 39% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (3 reviews)
- Interface Ease-of-Use (3 reviews)
- Easy Setup (2 reviews)
- Filtering Features (2 reviews)
- Intuitive (2 reviews)

**Cons:**

- Inaccuracy (2 reviews)
- Creator Issues (1 reviews)
- Email Issues (1 reviews)
- Filtering Issues (1 reviews)
- Inaccurate Information (1 reviews)

  ### 16. [Afluencer](https://www.g2.com/products/afluencer/reviews)
  Meet Influencers, Micro-Influencers and Creators here! For posts and reels on Instagram, TikTok and YouTube. • Well introduce you to new partners who will create user-generated content (UGC) for you and also post it on their social media channels. • You can register with us (for free!) to setup your Brand profile. • Next, you'll post a "Collab" in our app to field interest from our Influencer users who "Match" your desired criteria. • Then review each applicant's content/engagement metrics (which we provide). • When you "Accept" we set you up with a "Message" channel with your new Influencer to coordinate your Collab! Important note: All of our influencers are \*actual users\* of our platform. This is not a random database that claims millions but can't actually reach anyone. All Afluencers are opt-in active users who know how to Collab. :) No need to talk to a salesperson, sign a contract—or even pay anything! Just post your partner opportunity as a Collab and you can start talking to new influencers (that meet your desired criteria) right away. It’s literally an investment of just a few minutes. And we are standing by to help you via phone, email and live chat. Also via Zoom for a complimentary strategy session and onboarding meeting. In summary: • Register with us for free. • Post your Collab with us in just minutes. • Get help from our support anytime. • Meet real, verified influencers right away. • Upgrade to a premium plan as you scale your influencer marketing initiatives.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 728

**User Satisfaction Scores:**

- **Newsroom:** 7.7/10 (Category avg: 8.5/10)
- **Impact Measurement:** 7.5/10 (Category avg: 8.3/10)
- **Media Database:** 8.5/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Afluencer](https://www.g2.com/sellers/afluencer)
- **Year Founded:** 2019
- **HQ Location:** Sacramento, US
- **Twitter:** @afluencerapp (9,555 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/afluencer-inc/ (6 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Content Creator, Influencer
  - **Top Industries:** Apparel & Fashion, Marketing and Advertising
  - **Company Size:** 86% Small-Business, 12% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (22 reviews)
- Partnerships (15 reviews)
- Influencer Discovery (14 reviews)
- Influencer Management (13 reviews)
- Customer Support (10 reviews)

**Cons:**

- Expensive (5 reviews)
- Geographical Limitations (5 reviews)
- Creator Issues (4 reviews)
- Brand Challenges (3 reviews)
- Credit Limitations (3 reviews)

  ### 17. [Newswire](https://www.g2.com/products/newswire/reviews)
  Newswire.com is a media technology company that specializes in press release distribution, media outreach, and visibility tools, designed to help businesses amplify their messages effectively. The platform caters to organizations of all sizes, from startups to established brands, enabling them to secure media mentions, enhance search rankings, and achieve measurable business results through earned media. Unlike traditional vendors that merely distribute press releases, Newswire offers a comprehensive strategy, tools, and support to maximize the value of each announcement. The target audience for Newswire includes communications, marketing, and public relations professionals across various industries who are seeking cost-effective and impactful methods to boost brand awareness and credibility. Companies utilize Newswire to generate visibility through trusted media outlets, engage with journalists and influencers who shape public discourse, and optimize press releases for search engines to capture long-tail traffic. This diverse applicability makes Newswire a versatile solution for businesses looking to enhance their media presence and drive qualified leads and sales through enhanced visibility. Key features of Newswire include the Press Release Optimizer, which assists users in crafting compelling press releases with built-in search engine optimization (SEO) guidance. The platform also offers targeted distribution, ensuring that news reaches the most relevant outlets for specific industries and audiences. The Media Suite combines powerful tools for distribution, monitoring, and outreach into one cohesive platform, while analytics and reporting capabilities allow users to track the performance of their news, from online reach to earned media pickups. These features collectively empower users to create impactful communications that resonate with their target audiences. What distinguishes Newswire from other press release services is its integrated approach that combines distribution with pitching, monitoring, and SEO, transforming each announcement into a growth opportunity. The platform offers transparent pricing, DIY-friendly tools, and optional done-for-you campaign support, allowing businesses to scale their efforts at their own pace while achieving enterprise-level performance. This flexibility is particularly beneficial for companies looking to optimize their media strategies without incurring excessive costs. By utilizing Newswire.com, companies can save time, maximize their budgets, and establish media credibility more rapidly. Users consistently report improved visibility, stronger media coverage, and increased website traffic, translating communications into tangible results. In a competitive media landscape, Newswire equips businesses with the necessary technology, expertise, and distribution network to effectively connect with their audiences and foster growth.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 697

**User Satisfaction Scores:**

- **Newsroom:** 8.5/10 (Category avg: 8.5/10)
- **Impact Measurement:** 8.2/10 (Category avg: 8.3/10)
- **Media Database:** 8.3/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [ACCESS Newswire](https://www.g2.com/sellers/access-newswire)
- **Company Website:** https://www.accessnewswire.com
- **Year Founded:** 2006
- **HQ Location:** Raleigh, North Carolina, United States
- **LinkedIn® Page:** https://www.linkedin.com/company/issuer-direct-corporation/ (111 employees on LinkedIn®)
- **Ownership:** ACCESS Newswire Inc. (ACCS)

**Reviewer Demographics:**
  - **Who Uses This:** CEO, Marketing Manager
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 69% Small-Business, 28% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (23 reviews)
- Distribution Efficiency (20 reviews)
- Coverage Quality (11 reviews)
- Coverage (10 reviews)
- Distribution (10 reviews)

**Cons:**

- Expensive (13 reviews)
- Pricing Issues (8 reviews)
- Incomplete Media Coverage (7 reviews)
- Media Monitoring (7 reviews)
- Coverage Issues (4 reviews)

  ### 18. [Propel](https://www.g2.com/products/propel-2022-11-17/reviews)
  Propel PRM is reimagining earned media with its Public Relations Management technology. The PRM platform enables marketing and communication professionals to discover the right media to pitch their stories to, manage media relationships and campaigns, monitor coverage and share of voice of their brand, and easily measure business impact from earned media efforts. Propel has over 150 customers, including Real Chemistry, Textron, Insurify, and other leading brands and agencies. Launched in 2019, Propel is headquartered in Tel Aviv and has teams based in New York, London and Miami. Propel has raised $6 million in venture funding to date and is the fastest-growing PR technology in the world. For more information, visit www.propelmypr.com.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 39

**User Satisfaction Scores:**

- **Newsroom:** 7.4/10 (Category avg: 8.5/10)
- **Impact Measurement:** 8.6/10 (Category avg: 8.3/10)
- **Media Database:** 6.9/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Propel](https://www.g2.com/sellers/propel-91e07c46-eb34-4678-8432-11d871fb7572)
- **Year Founded:** 2017
- **HQ Location:** Tel Aviv, Gush Dan
- **Twitter:** @PropelPRM (771 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/propel-crm/ (28 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Public Relations and Communications
  - **Company Size:** 79% Small-Business, 18% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (2 reviews)
- Customization (2 reviews)
- Ease of Use (2 reviews)
- Features (2 reviews)
- Helpful (2 reviews)

**Cons:**

- Customization Issues (1 reviews)
- Difficult Navigation (1 reviews)
- Export Issues (1 reviews)
- Filtering Issues (1 reviews)
- Improvement Needed (1 reviews)

  ### 19. [Mynewsdesk](https://www.g2.com/products/mynewsdesk/reviews)
  Founded in 2003, Mynewsdesk offers a modern digital PR solution for businesses to engage with journalists, influencers, customers and other important stakeholders. The all-in-one PR platform makes it easy to create and distribute news and content, monitor what's being said in the industry and the media as well as track and measure results. With AI and new, smarter algorithms added to the platform, Mynewsdesk offers the customers a more automated platform to show the effect of your PR efforts. Everything is centralized in one place, ensuring that press releases, events, photos and video coverage are spread through the right channels at the right time to the right audience. An effective PR tool for your entire workflow to save you time and increase results! Create and publish your content Publishing a press release is one of the easiest ways to reach journalists, influencers and other important audiences. Mynewsdesk is the place to gather, sort and publish all PR-related content. We increase our customers' exposure and engagement with each press release, 23% of our customers increase their email opening rates and 53% surge their media coverage. Build and manage your distribution lists Our contact tool makes it possible for our customers to understand how each contact interacts with their content and gives engagement on a personal level. To increase our customers' audience, we offer a way to build better relationships by accessing our global database of journalists, bloggers and influencers. Monitor your industry and your brand By setting up search profiles with relevant keywords, our customers can constantly monitor their brand, trends, and industry issues and are always the first to know. Our monitoring tool offers strong and global coverage with millions of sources. Track and measure your PR results Our analyzing tool gives up-to-date data and analytics to assess the performance of our customers stories, newsroom and relationships to journalists. By collecting and interpreting data, Mynewsdesk simplifies how our customers can measure their PR success, benchmark their performance against their competitors and discover press hits by using AI.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 96

**User Satisfaction Scores:**

- **Newsroom:** 8.9/10 (Category avg: 8.5/10)
- **Impact Measurement:** 7.7/10 (Category avg: 8.3/10)
- **Media Database:** 8.3/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Mynewsdesk](https://www.g2.com/sellers/mynewsdesk)
- **Company Website:** https://www.mynewsdesk.com
- **Year Founded:** 2003
- **HQ Location:** Stockholm
- **Twitter:** @mynewsdesk (4,010 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/938098/ (128 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Information Technology and Services, Museums and Institutions
  - **Company Size:** 56% Small-Business, 30% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (19 reviews)
- Customer Support (8 reviews)
- Distribution Efficiency (8 reviews)
- Client Service (7 reviews)
- Journalist Networking (7 reviews)

**Cons:**

- Media Monitoring (5 reviews)
- Limited Functionality (4 reviews)
- Expensive (3 reviews)
- Not Intuitive (3 reviews)
- Clip Issues (2 reviews)

  ### 20. [BuzzStream](https://www.g2.com/products/buzzstream/reviews)
  BuzzStream is a comprehensive digital PR and link-building platform designed to streamline outreach efforts for marketers, PR professionals, and SEO specialists. By automating the research and management of influencer relationships, BuzzStream enables users to efficiently build connections, promote content, and enhance online visibility. Its intuitive interface and robust features transform traditional, time-consuming outreach processes into organized, scalable campaigns. Key Features and Functionality: - Contact Research & Discovery: Automatically identifies and gathers contact information, social profiles, and site metrics for potential influencers and media contacts, facilitating efficient prospecting. - Email Campaign Management: Allows for personalized bulk outreach with customizable templates, scheduled sending, and automated follow-ups, ensuring consistent and effective communication. - Project Organization: Offers customizable workflows and visual dashboards to manage multiple campaigns simultaneously, providing clear insights into campaign statuses and progress. - Communication History Tracking: Maintains comprehensive records of all interactions with contacts, ensuring team members have full context for ongoing conversations. - BuzzMarker Chrome Extension: Enables users to add new bloggers, websites, and social profiles to their database directly from their browser, streamlining the prospecting process. - Link Tracking & Placement Monitoring: Monitors successful link placements and tracks the outcomes of relationship-building campaigns, providing valuable insights into campaign effectiveness. - Team Collaboration Tools: Supports multi-user access with project-specific permissions, shared resources, and task assignments, enhancing team coordination and productivity. - Custom Reporting & Analytics: Provides detailed performance tracking across various dimensions, including email template effectiveness and team member productivity, aiding in data-driven decision-making. Primary Value and User Solutions: BuzzStream addresses the challenges of manual and fragmented outreach processes by offering an integrated platform that automates and organizes influencer relationship management. It empowers users to build and nurture relationships with influencers, bloggers, and media contacts more effectively, leading to increased media placements, improved search engine rankings, and enhanced brand awareness. By centralizing outreach activities and providing actionable insights, BuzzStream enables marketing teams to execute campaigns more efficiently and achieve better results.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 158

**User Satisfaction Scores:**

- **Newsroom:** 8.3/10 (Category avg: 8.5/10)
- **Impact Measurement:** 7.9/10 (Category avg: 8.3/10)
- **Media Database:** 8.0/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [BuzzStream](https://www.g2.com/sellers/buzzstream)
- **HQ Location:** Austin, TX
- **Twitter:** @buzzstream (6,208 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/566060/ (13 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Internet
  - **Company Size:** 54% Small-Business, 33% Mid-Market


#### Pros & Cons

**Pros:**

- Time Saving (2 reviews)
- Data Management (1 reviews)
- Features (1 reviews)
- Organization (1 reviews)
- Powerful Features (1 reviews)

**Cons:**

- Poor Interface Design (2 reviews)
- Layout Issues (1 reviews)
- UX Improvement (1 reviews)

  ### 21. [Presspage](https://www.g2.com/products/presspage/reviews)
  A publishing, distribution and (media) relations platform built for always-on communications teams. Presspage accelerates your communications program with digital newsroom software that streamlines the publication & distribution of your most important messages. With digital newsroom tools, a database with 1M media contacts, a distribution suite, and a media relations hub, our online PR newsroom software enables corporate communications teams to be proactive in a reactive world.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 43

**User Satisfaction Scores:**

- **Newsroom:** 10.0/10 (Category avg: 8.5/10)
- **Impact Measurement:** 8.3/10 (Category avg: 8.3/10)
- **Media Database:** 8.9/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Presspage](https://www.g2.com/sellers/presspage)
- **Year Founded:** 2010
- **HQ Location:** Amsterdam
- **Twitter:** @PressPageHQ (553 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2186369/ (34 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Higher Education, Hospital & Health Care
  - **Company Size:** 52% Enterprise, 30% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (1 reviews)
- Ease of Use (1 reviews)
- Efficiency Improvement (1 reviews)
- Guidance (1 reviews)
- Helpful (1 reviews)


  ### 22. [Nexis Newsdesk](https://www.g2.com/products/nexis-newsdesk/reviews)
  Take your media monitoring to the next level with Nexis Newsdesk: a media intelligence tool that offers the latest news and business content to help you uncover insights and drive business decisions. Newsdesk automatically identifies the most relevant data from every search, visualizing it as charts, graphs and word clouds that can be easily explored and exported. With Newsdesk, go beyond basic coverage reports, analyzing everything from coverage sentiment to trending topics to help you understand how your messages are working in the real world. Newsdesk will transform your media coverage reports into visually appealing media intelligence reports that help shape important business decisions, and automatically translates your searches into beautiful, easy-to-understand coverage analyses that are perfect for sharing earned media progress with your C-Suite. Our clients’ favorite Newsdesk features include: • The ability to conduct comprehensive media monitoring and social listening across a full range of media sources. • Leveraging hundreds of built-in analysis charts and data visualizations for drilling into search results to uncover trends and actionable insights in news and social data. • Sharing actionable insights with C-suite, shareholders, clients, and marketing and sales teams to enable data-driven decisions. • Simple integration of enriched, connected data into in-house applications, analytics engines and other AI ventures using flexible APIs. All reinforced by a dedicated customer success team committed to delivering the support needed to get maximum value from our solutions.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 63

**User Satisfaction Scores:**

- **Newsroom:** 9.0/10 (Category avg: 8.5/10)
- **Impact Measurement:** 8.8/10 (Category avg: 8.3/10)
- **Media Database:** 8.8/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [LexisNexis](https://www.g2.com/sellers/lexisnexis)
- **Year Founded:** 1970
- **HQ Location:** New York
- **Twitter:** @NexisSolutions (1,261 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/lexisnexis/ (9,642 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Intern
  - **Top Industries:** Broadcast Media, Media Production
  - **Company Size:** 39% Small-Business, 31% Mid-Market


#### Pros & Cons

**Pros:**

- Customization (1 reviews)
- Ease of Use (1 reviews)
- Simple (1 reviews)

**Cons:**

- Difficult Navigation (1 reviews)
- Learning Curve (1 reviews)
- Poor Customer Support (1 reviews)
- Poor Response System (1 reviews)
- Usability Issues (1 reviews)

  ### 23. [Launchmetrics](https://www.g2.com/products/launchmetrics/reviews)
  Launchmetrics is the market’s first AI-powered Brand Performance Cloud, providing more than 1,700 clients with the software, data and insights they need to connect strategy with execution. With over a decade of expertise, its Brand Performance Cloud helps executives launch campaigns, amplify reach, measure ROI and benchmark brand performance. Their AI-driven and proprietary Media Impact Value® algorithm is the answer to modern measurement in a global world, making impact measurable. Launchmetrics brings a sharp focus to profitability, accountability and efficiency while enabling the type of quick decision-making required for agility. With tools for sample management, event organization, PR monitoring and brand performance and Voice analytics, the Launchmetrics Brand Performance Cloud enables brands to build a successful marketing strategy, all in one place. Founded in New York and with operating headquarters in Paris, Launchmetrics has 450+ employees in twelve markets worldwide and offers support in five languages. Launchmetrics has been the trusted provider to brands worldwide such as Tiffany’s, Vogue, KCD, Shiseido, The North Face and Levi’s as well as partners like IMG, the Council of Fashion Designers of America, the Camera Nazionale Della Moda Italiana and the Fédération de la Haute Couture et de la Mode. About Media Impact Value® (MIV®): Media Impact Value® (MIV®) allows brands to assign a monetary value to every post, interaction or article to measure its impact and identify contributions to brand performance across Voices, channels and regions. Recognized as the most comprehensive and modern measurement standard in the industry, MIV® lets you compare and understand which strategies create the most media impact across print, online and social by reflecting the audience perspective. The Launchmetrics methodology is built on more than 15 years of experience, working with and for Fashion, Lifestyle and Beauty (FLB) brands globally, including China. Finely tuned with AI and machine learning, the algorithm relies on both quantitative and qualitative attributes specific to the FLB industries (including audience engagement, industry relevance, source authority and content quality) to ensure overall accuracy and relevance when benchmarking in the growing competitive landscape.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 89

**User Satisfaction Scores:**

- **Newsroom:** 9.2/10 (Category avg: 8.5/10)
- **Impact Measurement:** 8.9/10 (Category avg: 8.3/10)
- **Media Database:** 9.2/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Launchmetrics](https://www.g2.com/sellers/launchmetrics)
- **Year Founded:** 2002
- **HQ Location:** New York, US
- **Twitter:** @launchmetrics (14,868 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/launchmetrics/ (363 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Apparel & Fashion, Luxury Goods & Jewelry
  - **Company Size:** 48% Small-Business, 35% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (13 reviews)
- Helpful (10 reviews)
- Customer Support (8 reviews)
- Accuracy (5 reviews)
- Coverage (5 reviews)

**Cons:**

- Improvement Needed (4 reviews)
- Missing Features (4 reviews)
- Tagging Issues (4 reviews)
- Complexity (3 reviews)
- Data Management (3 reviews)

  ### 24. [PodSeeker](https://www.g2.com/products/podseeker/reviews)
  Podseeker is the all-in-one podcast outreach platform designed for PR professionals who are tired of juggling scattered tools. It unifies the entire campaign workflow—from discovery to pitching to tracking—into a single, intelligent dashboard. The journey starts with a smarter way to find podcasts. While other tools boast about millions of shows, our platform focuses on what actually matters: the 177,000+ active podcasts that are currently booking guests. Every show is enriched with the data PR pros need—verified host and producer contacts, listener demographics, social reach, and our unique Booking Intelligence—so you can stop wasting time on dead ends and build targeted media lists with confidence. The real magic is our "AI Co-pilot." Instead of generic, robotic pitches that risk your reputation, our AI learns your unique voice. Through customizable Pitch Templates, you teach the AI your preferred structure, tone, and talking points. It then drafts a high-quality, personalized pitch that sounds like you, not a bot. You're always in control, with 100% final approval on every email sent from your own address. Once your pitches are sent, Podseeker becomes your Campaign Dashboard. Forget manual checking; we automatically track opens and replies, giving you a real-time, bird's-eye view of your entire pipeline. You'll always know exactly who to follow up with and when, turning your chaotic inbox into an organized, actionable workflow. Podseeker is built on a simple philosophy: try before you buy. That's why every plan starts with a full-featured 3-day free trial. No demo call required. You can be up and running, finding and pitching podcasts, in under five minutes.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 11

**User Satisfaction Scores:**

- **Newsroom:** 6.7/10 (Category avg: 8.5/10)
- **Impact Measurement:** 7.7/10 (Category avg: 8.3/10)
- **Media Database:** 9.3/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Podseeker](https://www.g2.com/sellers/podseeker)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/usepodseeker/ (2 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business


#### Pros & Cons

**Pros:**

- Customer Support (4 reviews)
- Database Quality (3 reviews)
- Ease of Use (3 reviews)
- Features (2 reviews)
- Time-saving (2 reviews)

**Cons:**

- Download Issues (1 reviews)
- Email Issues (1 reviews)
- Poor Discovery (1 reviews)
- Search Issues (1 reviews)

  ### 25. [Anewstip](https://www.g2.com/products/anewstip/reviews)
  Anewstip is a one-stop PR platform that helps entrepreneurs, PR professionals and marketers search for relevant media contacts (journalists, editors, bloggers, influencers, etc.), build media lists, send personalized pitches or bulk press releases, and monitoring online and twitter mentions. 1) emails and phone numbers of 1 million journalists, editors, bloggers, and media outlets. 2) search for relevant media contacts based on their tweets. 3) search for relevant media contacts based on their articles. 4) build media lists. 5) send personalized pitches and bulk press releases, and track opens, clicks. Sign up for a free trial here: https://anewstip.com/


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 17

**User Satisfaction Scores:**

- **Newsroom:** 10.0/10 (Category avg: 8.5/10)
- **Impact Measurement:** 10.0/10 (Category avg: 8.3/10)
- **Media Database:** 8.8/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [AnewsTip](https://www.g2.com/sellers/anewstip)
- **Year Founded:** 2014
- **HQ Location:** Hong Kong, HK
- **Twitter:** @anewstip (244 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/18628583/ (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 94% Small-Business, 6% Mid-Market


#### Pros & Cons

**Pros:**

- Keyword Research (1 reviews)
- Search Functionality (1 reviews)




## Parent Category

[Public Relations (PR) Software](https://www.g2.com/categories/public-relations-pr)



## Related Categories

- [PR Analytics Software](https://www.g2.com/categories/pr-analytics)
- [Media Monitoring Software](https://www.g2.com/categories/media-monitoring)
- [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)