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Best Media and Influencer Targeting Software

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Media and influencer targeting software is a public relations tool designed to help companies identify and contact traditional media members, social media influencers, and bloggers who have authority in their given industry. The general purpose of media and influencer targeting software is to find and connect with people whose audiences will be interested in a company’s product or message. Media and influencer targeting software provides companies with a database of relevant influencers, or it gives companies tools to discover leading voices in an area of expertise. Companies use this software to find market experts who are likely to share the company’s content or create new related content. Media and influencer targeting software can be used alongside media monitoring software to understand how media members receive a user’s brand. It is related to press release distribution software, which delivers press releases directly to media members and relevant websites.

To qualify for inclusion in the Media and Influencer Targeting category, a product must:

Scan the web and track media/content sources based on user-specific keywords and other filters
Provide users with possible PR leads relevant to their industry
Offer tools and/or templates for lead outreach

Best Media and Influencer Targeting Software At A Glance

Best for Small Businesses:
Meltwater
Meltwater
Best for Mid-Market:
Meltwater
Meltwater
Best for Enterprise:
Meltwater
Meltwater
Highest User Satisfaction:
Meltwater
Meltwater
Best Free Software:
BuzzStream
BuzzStream
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Best for Enterprise:
Meltwater
Meltwater
Highest User Satisfaction:
Meltwater
Meltwater
Best Free Software:
BuzzStream
BuzzStream

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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78 Listings in Media and Influencer Targeting Available
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    G2 Score
Meltwater
By Meltwater
(2,209)4.0 out of 5
Optimized for quick response
4th Easiest To Use in Media and Influencer Targeting software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Meltwater, a pioneer of media intelligence, gives PR, communications and marketing professionals the information advantage they need to stay ahead and a single, integrated solution to be efficient. As

    Users
    • Social Media Manager
    • Communications Manager
    Industries
    • Marketing and Advertising
    • Public Relations and Communications
    Market Segment
    • 42% Small-Business
    • 38% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Meltwater is a media monitoring and analytics tool that provides features such as social media dashboards, AI search assistant, media database, customizable newsletter functionality, and press release templates.
    • Users frequently mention the user-friendly interface, robust features, and the ability to track media mentions, analyze trends, and get insights through customizable dashboards.
    • Users reported issues with the platform's speed, occasional glitches, limitations in the customizable dashboards, and the high pricing.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Meltwater Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    242
    Helpful
    194
    Features
    147
    Customer Support
    125
    Monitoring
    117
    Cons
    Improvement Needed
    88
    Technical Issues
    78
    Learning Curve
    68
    Inaccuracy
    66
    Missing Features
    65
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Meltwater features and usability ratings that predict user satisfaction
    8.0
    Newsroom
    Average: 8.5
    8.1
    Impact Measurement
    Average: 8.4
    7.9
    Media Database
    Average: 8.5
    8.3
    Has the product been a good partner in doing business?
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Meltwater
    Company Website
    Year Founded
    2001
    HQ Location
    San Francisco, CA
    Twitter
    @Meltwater
    25,267 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,550 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Meltwater, a pioneer of media intelligence, gives PR, communications and marketing professionals the information advantage they need to stay ahead and a single, integrated solution to be efficient. As

Users
  • Social Media Manager
  • Communications Manager
Industries
  • Marketing and Advertising
  • Public Relations and Communications
Market Segment
  • 42% Small-Business
  • 38% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Meltwater is a media monitoring and analytics tool that provides features such as social media dashboards, AI search assistant, media database, customizable newsletter functionality, and press release templates.
  • Users frequently mention the user-friendly interface, robust features, and the ability to track media mentions, analyze trends, and get insights through customizable dashboards.
  • Users reported issues with the platform's speed, occasional glitches, limitations in the customizable dashboards, and the high pricing.
Meltwater Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
242
Helpful
194
Features
147
Customer Support
125
Monitoring
117
Cons
Improvement Needed
88
Technical Issues
78
Learning Curve
68
Inaccuracy
66
Missing Features
65
Meltwater features and usability ratings that predict user satisfaction
8.0
Newsroom
Average: 8.5
8.1
Impact Measurement
Average: 8.4
7.9
Media Database
Average: 8.5
8.3
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Meltwater
Company Website
Year Founded
2001
HQ Location
San Francisco, CA
Twitter
@Meltwater
25,267 Twitter followers
LinkedIn® Page
www.linkedin.com
2,550 employees on LinkedIn®
Get a quote
Muck Rack
By Muck Rack
(274)4.6 out of 5
1st Easiest To Use in Media and Influencer Targeting software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Muck Rack is PR software that combines media database, pitching, monitoring and reporting in one cohesive platform. Muck Rack helps users generate press coverage, protect brand reputation and show sta

    Users
    • Senior Account Executive
    • Account Coordinator
    Industries
    • Public Relations and Communications
    • Marketing and Advertising
    Market Segment
    • 57% Small-Business
    • 29% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Muck Rack Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    38
    Database Quality
    29
    Features
    20
    Customer Support
    19
    Helpful
    14
    Cons
    Data Inaccuracy
    7
    Difficult Navigation
    7
    Not Intuitive
    6
    Insufficient Information
    5
    Limited Coverage
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Muck Rack features and usability ratings that predict user satisfaction
    7.6
    Newsroom
    Average: 8.5
    8.2
    Impact Measurement
    Average: 8.4
    9.3
    Media Database
    Average: 8.5
    9.3
    Has the product been a good partner in doing business?
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Muck Rack
    Company Website
    Year Founded
    2009
    HQ Location
    Miami, FL
    Twitter
    @muckrack
    59,651 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    344 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Muck Rack is PR software that combines media database, pitching, monitoring and reporting in one cohesive platform. Muck Rack helps users generate press coverage, protect brand reputation and show sta

Users
  • Senior Account Executive
  • Account Coordinator
Industries
  • Public Relations and Communications
  • Marketing and Advertising
Market Segment
  • 57% Small-Business
  • 29% Mid-Market
Muck Rack Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
38
Database Quality
29
Features
20
Customer Support
19
Helpful
14
Cons
Data Inaccuracy
7
Difficult Navigation
7
Not Intuitive
6
Insufficient Information
5
Limited Coverage
5
Muck Rack features and usability ratings that predict user satisfaction
7.6
Newsroom
Average: 8.5
8.2
Impact Measurement
Average: 8.4
9.3
Media Database
Average: 8.5
9.3
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Muck Rack
Company Website
Year Founded
2009
HQ Location
Miami, FL
Twitter
@muckrack
59,651 Twitter followers
LinkedIn® Page
www.linkedin.com
344 employees on LinkedIn®
Read Muck Rack Reviews

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Sprout Social Influencer Marketing
By Sprout Social
(203)4.3 out of 5
8th Easiest To Use in Media and Influencer Targeting software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Sprout Social Influencer Marketing empowers brands to build meaningful connections with their audience through authentic partnerships with creators. Powered by advanced AI and robust data, Sprout Soci

    Users
    • Account Executive
    Industries
    • Marketing and Advertising
    • Public Relations and Communications
    Market Segment
    • 44% Small-Business
    • 41% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Sprout Social Influencer Marketing Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Influencer Discovery
    25
    Ease of Use
    24
    Influencer Management
    22
    Customer Support
    12
    User Interface
    12
    Cons
    Influencer Management
    6
    Search Functionality Issues
    6
    Complexity
    5
    Creator Issues
    5
    Expensive
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Sprout Social Influencer Marketing features and usability ratings that predict user satisfaction
    7.0
    Newsroom
    Average: 8.5
    8.2
    Impact Measurement
    Average: 8.4
    8.1
    Media Database
    Average: 8.5
    9.1
    Has the product been a good partner in doing business?
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Sprout Social
    Company Website
    Year Founded
    2010
    HQ Location
    Chicago, IL
    Twitter
    @SproutSocial
    117,840 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,651 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Sprout Social Influencer Marketing empowers brands to build meaningful connections with their audience through authentic partnerships with creators. Powered by advanced AI and robust data, Sprout Soci

Users
  • Account Executive
Industries
  • Marketing and Advertising
  • Public Relations and Communications
Market Segment
  • 44% Small-Business
  • 41% Mid-Market
Sprout Social Influencer Marketing Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Influencer Discovery
25
Ease of Use
24
Influencer Management
22
Customer Support
12
User Interface
12
Cons
Influencer Management
6
Search Functionality Issues
6
Complexity
5
Creator Issues
5
Expensive
5
Sprout Social Influencer Marketing features and usability ratings that predict user satisfaction
7.0
Newsroom
Average: 8.5
8.2
Impact Measurement
Average: 8.4
8.1
Media Database
Average: 8.5
9.1
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Sprout Social
Company Website
Year Founded
2010
HQ Location
Chicago, IL
Twitter
@SproutSocial
117,840 Twitter followers
LinkedIn® Page
www.linkedin.com
1,651 employees on LinkedIn®
Get a quote
Podchaser Pro
By Podchaser
(70)4.7 out of 5
2nd Easiest To Use in Media and Influencer Targeting software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Podchaser Pro offers the world's most advanced podcast database, contact directory, and intelligence tools — including audience size, contacts, demographics, charts, sponsor history, and more — bringi

    Users
    No information available
    Industries
    • Public Relations and Communications
    • Media Production
    Market Segment
    • 84% Small-Business
    • 14% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Podchaser Pro Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    18
    Database Quality
    11
    Customer Support
    9
    Research Tools
    8
    Contact Information
    7
    Cons
    Data Inaccuracy
    5
    Inaccuracy
    4
    Outdated Information
    2
    Poor Customer Support
    2
    Download Issues
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Podchaser Pro features and usability ratings that predict user satisfaction
    7.4
    Newsroom
    Average: 8.5
    8.5
    Impact Measurement
    Average: 8.4
    9.3
    Media Database
    Average: 8.5
    9.2
    Has the product been a good partner in doing business?
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Podchaser
    Year Founded
    2017
    HQ Location
    Oklahoma City, Oklahoma
    Twitter
    @Podchaser
    42,461 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    33 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Podchaser Pro offers the world's most advanced podcast database, contact directory, and intelligence tools — including audience size, contacts, demographics, charts, sponsor history, and more — bringi

Users
No information available
Industries
  • Public Relations and Communications
  • Media Production
Market Segment
  • 84% Small-Business
  • 14% Mid-Market
Podchaser Pro Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
18
Database Quality
11
Customer Support
9
Research Tools
8
Contact Information
7
Cons
Data Inaccuracy
5
Inaccuracy
4
Outdated Information
2
Poor Customer Support
2
Download Issues
1
Podchaser Pro features and usability ratings that predict user satisfaction
7.4
Newsroom
Average: 8.5
8.5
Impact Measurement
Average: 8.4
9.3
Media Database
Average: 8.5
9.2
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Podchaser
Year Founded
2017
HQ Location
Oklahoma City, Oklahoma
Twitter
@Podchaser
42,461 Twitter followers
LinkedIn® Page
www.linkedin.com
33 employees on LinkedIn®
Read Podchaser Pro Reviews
CisionOne
By Cision
(1,167)4.0 out of 5
Optimized for quick response
11th Easiest To Use in Media and Influencer Targeting software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Shape the future of your brand. In real-time. To navigate today’s media landscape effectively, PR and communications teams need a new kind of platform - one that leverages the power of AI, delivers

    Users
    • Account Executive
    • Account Coordinator
    Industries
    • Public Relations and Communications
    • Marketing and Advertising
    Market Segment
    • 44% Small-Business
    • 35% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • CisionOne Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    18
    Media Outreach
    10
    User Interface
    9
    Features
    8
    Customer Support
    6
    Cons
    Missing Features
    8
    Not Intuitive
    8
    Insufficient Information
    7
    Filtering Issues
    6
    Learning Curve
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • CisionOne features and usability ratings that predict user satisfaction
    7.4
    Newsroom
    Average: 8.5
    7.3
    Impact Measurement
    Average: 8.4
    8.0
    Media Database
    Average: 8.5
    8.3
    Has the product been a good partner in doing business?
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Cision
    Company Website
    Year Founded
    1867
    HQ Location
    Chicago, IL
    Twitter
    @Cision
    50,055 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    3,852 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Shape the future of your brand. In real-time. To navigate today’s media landscape effectively, PR and communications teams need a new kind of platform - one that leverages the power of AI, delivers

Users
  • Account Executive
  • Account Coordinator
Industries
  • Public Relations and Communications
  • Marketing and Advertising
Market Segment
  • 44% Small-Business
  • 35% Mid-Market
CisionOne Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
18
Media Outreach
10
User Interface
9
Features
8
Customer Support
6
Cons
Missing Features
8
Not Intuitive
8
Insufficient Information
7
Filtering Issues
6
Learning Curve
5
CisionOne features and usability ratings that predict user satisfaction
7.4
Newsroom
Average: 8.5
7.3
Impact Measurement
Average: 8.4
8.0
Media Database
Average: 8.5
8.3
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Cision
Company Website
Year Founded
1867
HQ Location
Chicago, IL
Twitter
@Cision
50,055 Twitter followers
LinkedIn® Page
www.linkedin.com
3,852 employees on LinkedIn®
Get a quote
Agility PR Solutions
By Agility PR Solutions
(366)4.1 out of 5
Optimized for quick response
7th Easiest To Use in Media and Influencer Targeting software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    AI-Powered PR Platform to Optimize Your Communications Workflows Agility PR Solutions helps PR and communications professionals connect with journalists, monitor earned media coverage, and prove P

    Users
    • Director
    • Managing Director
    Industries
    • Public Relations and Communications
    • Marketing and Advertising
    Market Segment
    • 61% Small-Business
    • 22% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Agility PR Solutions Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    42
    Customer Support
    29
    Helpful
    28
    Client Service
    20
    Coverage
    20
    Cons
    Limited Functionality
    24
    Data Inaccuracy
    12
    Expensive
    10
    Media Monitoring
    10
    Not Intuitive
    10
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Agility PR Solutions features and usability ratings that predict user satisfaction
    7.7
    Newsroom
    Average: 8.5
    8.0
    Impact Measurement
    Average: 8.4
    7.9
    Media Database
    Average: 8.5
    8.6
    Has the product been a good partner in doing business?
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Agility PR Solutions
    Company Website
    Year Founded
    2003
    HQ Location
    Ottawa, Canada
    Twitter
    @agilityprs
    4,741 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    205 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

AI-Powered PR Platform to Optimize Your Communications Workflows Agility PR Solutions helps PR and communications professionals connect with journalists, monitor earned media coverage, and prove P

Users
  • Director
  • Managing Director
Industries
  • Public Relations and Communications
  • Marketing and Advertising
Market Segment
  • 61% Small-Business
  • 22% Mid-Market
Agility PR Solutions Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
42
Customer Support
29
Helpful
28
Client Service
20
Coverage
20
Cons
Limited Functionality
24
Data Inaccuracy
12
Expensive
10
Media Monitoring
10
Not Intuitive
10
Agility PR Solutions features and usability ratings that predict user satisfaction
7.7
Newsroom
Average: 8.5
8.0
Impact Measurement
Average: 8.4
7.9
Media Database
Average: 8.5
8.6
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Agility PR Solutions
Company Website
Year Founded
2003
HQ Location
Ottawa, Canada
Twitter
@agilityprs
4,741 Twitter followers
LinkedIn® Page
www.linkedin.com
205 employees on LinkedIn®
Get a quote
Newswire
By Newswire.com
(694)4.4 out of 5
Optimized for quick response
5th Easiest To Use in Media and Influencer Targeting software
Save to My Lists
Entry Level Price:$349.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Newswire is a media technology company that provides its clients with press release distribution services that help build brand awareness, earn media mentions, increase online visibility, improve sear

    Users
    • CEO
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 69% Small-Business
    • 28% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Newswire Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    73
    Distribution Efficiency
    44
    Client Service
    28
    Customer Support
    28
    Helpful
    25
    Cons
    Expensive
    23
    Incomplete Media Coverage
    9
    Limited Functionality
    9
    Pricing Issues
    8
    Insufficient Information
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Newswire features and usability ratings that predict user satisfaction
    8.5
    Newsroom
    Average: 8.5
    8.2
    Impact Measurement
    Average: 8.4
    8.3
    Media Database
    Average: 8.5
    9.1
    Has the product been a good partner in doing business?
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Newswire.com
    Company Website
    Year Founded
    2014
    HQ Location
    New York, NY
    Twitter
    @inewswire
    9,366 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    44 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Newswire is a media technology company that provides its clients with press release distribution services that help build brand awareness, earn media mentions, increase online visibility, improve sear

Users
  • CEO
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 69% Small-Business
  • 28% Mid-Market
Newswire Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
73
Distribution Efficiency
44
Client Service
28
Customer Support
28
Helpful
25
Cons
Expensive
23
Incomplete Media Coverage
9
Limited Functionality
9
Pricing Issues
8
Insufficient Information
7
Newswire features and usability ratings that predict user satisfaction
8.5
Newsroom
Average: 8.5
8.2
Impact Measurement
Average: 8.4
8.3
Media Database
Average: 8.5
9.1
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Newswire.com
Company Website
Year Founded
2014
HQ Location
New York, NY
Twitter
@inewswire
9,366 Twitter followers
LinkedIn® Page
www.linkedin.com
44 employees on LinkedIn®
Get a quote
BuzzSumo
By Cision
(103)4.5 out of 5
Save to My Lists
Entry Level Price:$199.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Founded in 2013 and loved by marketers worldwide ever since, BuzzSumo is the all-in-one content marketing tool that gives you the content research and performance insights you need, fast. From Faceb

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Internet
    Market Segment
    • 61% Small-Business
    • 36% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • BuzzSumo Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Analytics
    2
    Insights
    2
    Centralized Management
    1
    Content Management
    1
    Customization
    1
    Cons
    Content Issues
    1
    Data Inaccuracy
    1
    Expensive
    1
    Interface Issues
    1
    Outdated Information
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • BuzzSumo features and usability ratings that predict user satisfaction
    9.0
    Newsroom
    Average: 8.5
    8.9
    Impact Measurement
    Average: 8.4
    9.0
    Media Database
    Average: 8.5
    9.1
    Has the product been a good partner in doing business?
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Cision
    Year Founded
    1867
    HQ Location
    Chicago, IL
    Twitter
    @Cision
    50,055 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    3,852 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Founded in 2013 and loved by marketers worldwide ever since, BuzzSumo is the all-in-one content marketing tool that gives you the content research and performance insights you need, fast. From Faceb

Users
No information available
Industries
  • Marketing and Advertising
  • Internet
Market Segment
  • 61% Small-Business
  • 36% Mid-Market
BuzzSumo Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Analytics
2
Insights
2
Centralized Management
1
Content Management
1
Customization
1
Cons
Content Issues
1
Data Inaccuracy
1
Expensive
1
Interface Issues
1
Outdated Information
1
BuzzSumo features and usability ratings that predict user satisfaction
9.0
Newsroom
Average: 8.5
8.9
Impact Measurement
Average: 8.4
9.0
Media Database
Average: 8.5
9.1
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Cision
Year Founded
1867
HQ Location
Chicago, IL
Twitter
@Cision
50,055 Twitter followers
LinkedIn® Page
www.linkedin.com
3,852 employees on LinkedIn®
Read BuzzSumo Reviews
Onclusive
By Onclusive
(140)4.4 out of 5
10th Easiest To Use in Media and Influencer Targeting software
Save to My Lists
Entry Level Price:Starting at $4,999 Ann...
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Onclusive is a global partner for PR and Communications success. Working with thousands of organizations globally, we understand the pressures you face. Like building a strong brand and reputation.

    Users
    No information available
    Industries
    • Public Relations and Communications
    • Information Technology and Services
    Market Segment
    • 39% Mid-Market
    • 35% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Onclusive Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    14
    Helpful
    11
    Detailed Information
    8
    Media Monitoring
    8
    Media Outreach
    8
    Cons
    Media Monitoring
    6
    Inaccuracy
    5
    Learning Curve
    4
    Outdated Design
    4
    Data Inaccuracy
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Onclusive features and usability ratings that predict user satisfaction
    7.9
    Newsroom
    Average: 8.5
    8.7
    Impact Measurement
    Average: 8.4
    8.2
    Media Database
    Average: 8.5
    9.4
    Has the product been a good partner in doing business?
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Onclusive
    Company Website
    Year Founded
    2002
    HQ Location
    Palo Alto, CA
    Twitter
    @Onclusive
    3,640 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    917 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Onclusive is a global partner for PR and Communications success. Working with thousands of organizations globally, we understand the pressures you face. Like building a strong brand and reputation.

Users
No information available
Industries
  • Public Relations and Communications
  • Information Technology and Services
Market Segment
  • 39% Mid-Market
  • 35% Enterprise
Onclusive Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
14
Helpful
11
Detailed Information
8
Media Monitoring
8
Media Outreach
8
Cons
Media Monitoring
6
Inaccuracy
5
Learning Curve
4
Outdated Design
4
Data Inaccuracy
3
Onclusive features and usability ratings that predict user satisfaction
7.9
Newsroom
Average: 8.5
8.7
Impact Measurement
Average: 8.4
8.2
Media Database
Average: 8.5
9.4
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Onclusive
Company Website
Year Founded
2002
HQ Location
Palo Alto, CA
Twitter
@Onclusive
3,640 Twitter followers
LinkedIn® Page
www.linkedin.com
917 employees on LinkedIn®
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Afluencer
By Afluencer
(708)4.6 out of 5
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Meet Influencers, Micro-Influencers and Creators here! For posts and reels on Instagram, TikTok and YouTube. • Well introduce you to new partners who will create user-generated content (UGC) for yo

    Users
    • Content Creator
    • Influencer
    Industries
    • Apparel & Fashion
    • Marketing and Advertising
    Market Segment
    • 86% Small-Business
    • 12% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Afluencer Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    157
    Influencer Management
    78
    Options Variety
    71
    Partnerships
    70
    Customer Support
    42
    Cons
    Limited Brands
    26
    Limited Offers
    24
    Credit Limitations
    22
    Limited Collaboration
    17
    Geographical Limitations
    16
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Afluencer features and usability ratings that predict user satisfaction
    8.3
    Newsroom
    Average: 8.5
    8.9
    Impact Measurement
    Average: 8.4
    8.9
    Media Database
    Average: 8.5
    8.7
    Has the product been a good partner in doing business?
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Afluencer
    Year Founded
    2019
    HQ Location
    Sacramento, US
    Twitter
    @afluencerapp
    9,842 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    6 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Meet Influencers, Micro-Influencers and Creators here! For posts and reels on Instagram, TikTok and YouTube. • Well introduce you to new partners who will create user-generated content (UGC) for yo

Users
  • Content Creator
  • Influencer
Industries
  • Apparel & Fashion
  • Marketing and Advertising
Market Segment
  • 86% Small-Business
  • 12% Mid-Market
Afluencer Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
157
Influencer Management
78
Options Variety
71
Partnerships
70
Customer Support
42
Cons
Limited Brands
26
Limited Offers
24
Credit Limitations
22
Limited Collaboration
17
Geographical Limitations
16
Afluencer features and usability ratings that predict user satisfaction
8.3
Newsroom
Average: 8.5
8.9
Impact Measurement
Average: 8.4
8.9
Media Database
Average: 8.5
8.7
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Afluencer
Year Founded
2019
HQ Location
Sacramento, US
Twitter
@afluencerapp
9,842 Twitter followers
LinkedIn® Page
www.linkedin.com
6 employees on LinkedIn®
Read Afluencer Reviews
MediaHQ
By MediaHQ
(44)4.5 out of 5
9th Easiest To Use in Media and Influencer Targeting software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    MediaHQ will transform your media relations. In one place you can build media lists, distribute press releases, pitch your story and read press release reports. It makes sharing your news instant and

    Users
    No information available
    Industries
    • Public Relations and Communications
    • Non-Profit Organization Management
    Market Segment
    • 61% Small-Business
    • 34% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • MediaHQ Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    16
    Database Quality
    9
    Contact Information
    8
    Features
    7
    Media Contacts Management
    7
    Cons
    Limited Functionality
    9
    Media Monitoring
    4
    Expensive
    3
    Incomplete Media Coverage
    3
    Missing Features
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • MediaHQ features and usability ratings that predict user satisfaction
    9.3
    Newsroom
    Average: 8.5
    7.7
    Impact Measurement
    Average: 8.4
    8.8
    Media Database
    Average: 8.5
    9.4
    Has the product been a good partner in doing business?
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    MediaHQ
    Year Founded
    2006
    HQ Location
    Dublin , IE
    Twitter
    @mediahqnews
    10,444 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    21 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

MediaHQ will transform your media relations. In one place you can build media lists, distribute press releases, pitch your story and read press release reports. It makes sharing your news instant and

Users
No information available
Industries
  • Public Relations and Communications
  • Non-Profit Organization Management
Market Segment
  • 61% Small-Business
  • 34% Mid-Market
MediaHQ Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
16
Database Quality
9
Contact Information
8
Features
7
Media Contacts Management
7
Cons
Limited Functionality
9
Media Monitoring
4
Expensive
3
Incomplete Media Coverage
3
Missing Features
3
MediaHQ features and usability ratings that predict user satisfaction
9.3
Newsroom
Average: 8.5
7.7
Impact Measurement
Average: 8.4
8.8
Media Database
Average: 8.5
9.4
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
MediaHQ
Year Founded
2006
HQ Location
Dublin , IE
Twitter
@mediahqnews
10,444 Twitter followers
LinkedIn® Page
www.linkedin.com
21 employees on LinkedIn®
Read MediaHQ Reviews
Critical Mention
By Critical Mention - an Onclusive company
(214)4.3 out of 5
3rd Easiest To Use in Media and Influencer Targeting software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The fastest, most reliable all-in-one PR and earned media platform featuring global media monitoring, a media contact database and robust analytics. Search results are easily analyzed, turned into act

    Users
    • Account Executive
    • Assistant Account Executive
    Industries
    • Public Relations and Communications
    • Marketing and Advertising
    Market Segment
    • 48% Small-Business
    • 28% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Critical Mention Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Alerts
    1
    Customization
    1
    Ease of Sharing
    1
    Ease of Use
    1
    Media Outreach
    1
    Cons
    Clip Issues
    1
    Media Monitoring
    1
    Missing Features
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Critical Mention features and usability ratings that predict user satisfaction
    10.0
    Newsroom
    Average: 8.5
    9.4
    Impact Measurement
    Average: 8.4
    8.3
    Media Database
    Average: 8.5
    8.9
    Has the product been a good partner in doing business?
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Critical Mention - an Onclusive company
    Year Founded
    2002
    HQ Location
    New York, NY
    Twitter
    @criticalmention
    4,005 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    133 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The fastest, most reliable all-in-one PR and earned media platform featuring global media monitoring, a media contact database and robust analytics. Search results are easily analyzed, turned into act

Users
  • Account Executive
  • Assistant Account Executive
Industries
  • Public Relations and Communications
  • Marketing and Advertising
Market Segment
  • 48% Small-Business
  • 28% Mid-Market
Critical Mention Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Alerts
1
Customization
1
Ease of Sharing
1
Ease of Use
1
Media Outreach
1
Cons
Clip Issues
1
Media Monitoring
1
Missing Features
1
Critical Mention features and usability ratings that predict user satisfaction
10.0
Newsroom
Average: 8.5
9.4
Impact Measurement
Average: 8.4
8.3
Media Database
Average: 8.5
8.9
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Critical Mention - an Onclusive company
Year Founded
2002
HQ Location
New York, NY
Twitter
@criticalmention
4,005 Twitter followers
LinkedIn® Page
www.linkedin.com
133 employees on LinkedIn®
Read Critical Mention Reviews
Notified PR Platform
By Notified
(38)4.4 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The Notified PR platform is PR software that’s integrated, intelligent, and easy to use. Social listening and media monitoring, a media contacts database, press release distribution, newsroom publishi

    Users
    No information available
    Industries
    • Food & Beverages
    Market Segment
    • 42% Small-Business
    • 37% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Notified PR Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Client Service
    3
    Customer Support
    3
    Ease of Use
    2
    Helpful
    2
    Account Management
    1
    Cons
    This product has not yet received any negative sentiments.
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Notified PR Platform features and usability ratings that predict user satisfaction
    9.2
    Newsroom
    Average: 8.5
    9.4
    Impact Measurement
    Average: 8.4
    8.7
    Media Database
    Average: 8.5
    9.5
    Has the product been a good partner in doing business?
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Notified
    Year Founded
    2004
    HQ Location
    New York, New York
    Twitter
    @Notified
    5,343 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,046 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The Notified PR platform is PR software that’s integrated, intelligent, and easy to use. Social listening and media monitoring, a media contacts database, press release distribution, newsroom publishi

Users
No information available
Industries
  • Food & Beverages
Market Segment
  • 42% Small-Business
  • 37% Mid-Market
Notified PR Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Client Service
3
Customer Support
3
Ease of Use
2
Helpful
2
Account Management
1
Cons
This product has not yet received any negative sentiments.
Notified PR Platform features and usability ratings that predict user satisfaction
9.2
Newsroom
Average: 8.5
9.4
Impact Measurement
Average: 8.4
8.7
Media Database
Average: 8.5
9.5
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Notified
Year Founded
2004
HQ Location
New York, New York
Twitter
@Notified
5,343 Twitter followers
LinkedIn® Page
www.linkedin.com
1,046 employees on LinkedIn®
Read Notified PR Platform Reviews
Presspage
By Presspage
(46)4.6 out of 5
6th Easiest To Use in Media and Influencer Targeting software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    A publishing, distribution and (media) relations platform built for always-on communications teams. Presspage accelerates your communications program with digital newsroom software that streamlines t

    Users
    No information available
    Industries
    • Higher Education
    • Hospital & Health Care
    Market Segment
    • 52% Enterprise
    • 30% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Presspage Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    2
    Ease of Use
    2
    Helpful
    2
    Client Service
    1
    Communication
    1
    Cons
    This product has not yet received any negative sentiments.
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Presspage features and usability ratings that predict user satisfaction
    10.0
    Newsroom
    Average: 8.5
    8.3
    Impact Measurement
    Average: 8.4
    8.9
    Media Database
    Average: 8.5
    9.6
    Has the product been a good partner in doing business?
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Presspage
    Year Founded
    2010
    HQ Location
    Amsterdam
    Twitter
    @PressPageHQ
    570 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    40 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

A publishing, distribution and (media) relations platform built for always-on communications teams. Presspage accelerates your communications program with digital newsroom software that streamlines t

Users
No information available
Industries
  • Higher Education
  • Hospital & Health Care
Market Segment
  • 52% Enterprise
  • 30% Mid-Market
Presspage Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
2
Ease of Use
2
Helpful
2
Client Service
1
Communication
1
Cons
This product has not yet received any negative sentiments.
Presspage features and usability ratings that predict user satisfaction
10.0
Newsroom
Average: 8.5
8.3
Impact Measurement
Average: 8.4
8.9
Media Database
Average: 8.5
9.6
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Presspage
Year Founded
2010
HQ Location
Amsterdam
Twitter
@PressPageHQ
570 Twitter followers
LinkedIn® Page
www.linkedin.com
40 employees on LinkedIn®
Read Presspage Reviews
Prowly
By Prowly.com
(102)4.2 out of 5
14th Easiest To Use in Media and Influencer Targeting software
Save to My Lists
Entry Level Price:Starting at $258.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Prowly is an all-in-one public relations management platform that helps growth-oriented professionals earn media coverage through creative storytelling, personalization and innovative technology. User

    Users
    No information available
    Industries
    • Public Relations and Communications
    • Media Production
    Market Segment
    • 78% Small-Business
    • 17% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Prowly Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Database Features
    2
    Database Quality
    2
    Ease of Use
    2
    Features
    2
    Helpful
    2
    Cons
    Influencer Management
    1
    Limited Functionality
    1
    Small Business Disadvantage
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Prowly features and usability ratings that predict user satisfaction
    8.5
    Newsroom
    Average: 8.5
    8.3
    Impact Measurement
    Average: 8.4
    8.9
    Media Database
    Average: 8.5
    8.4
    Has the product been a good partner in doing business?
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Prowly.com
    Company Website
    Year Founded
    2013
    HQ Location
    BostonMassachusetts, USA
    Twitter
    @prowly_com
    3,108 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    91 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Prowly is an all-in-one public relations management platform that helps growth-oriented professionals earn media coverage through creative storytelling, personalization and innovative technology. User

Users
No information available
Industries
  • Public Relations and Communications
  • Media Production
Market Segment
  • 78% Small-Business
  • 17% Mid-Market
Prowly Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Database Features
2
Database Quality
2
Ease of Use
2
Features
2
Helpful
2
Cons
Influencer Management
1
Limited Functionality
1
Small Business Disadvantage
1
Prowly features and usability ratings that predict user satisfaction
8.5
Newsroom
Average: 8.5
8.3
Impact Measurement
Average: 8.4
8.9
Media Database
Average: 8.5
8.4
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Prowly.com
Company Website
Year Founded
2013
HQ Location
BostonMassachusetts, USA
Twitter
@prowly_com
3,108 Twitter followers
LinkedIn® Page
www.linkedin.com
91 employees on LinkedIn®
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