Best PR CRM Software

Alanna Iwuh
A
Researched and written by Alanna Iwuh

PR CRM software enables businesses to store contact information and manage relationships with stakeholders and media influencers such as journalists and bloggers. This type of CRM software is tailored to meet the specific business needs of PR agencies and departments. PR CRM software provides PR teams with tools for communicating with members of the media, tracking a company’s relationship history with individual media influencers, and measuring contact engagement with the organization’s PR campaigns.

PR CRM software is often implemented alongside other public relations solutions, including press release distribution software and PR analytics software. There is overlap with PR CRM tools and media and influencer targeting software. However, the former helps PR teams track, manage, and assess existing relationships with the media, while the latter is primarily focused on the lead discovery and outreach process.

To qualify for inclusion in the PR CRM category, a product must:

Provide tools for storing, filtering, managing, and segmenting contact lists
Record interactions and conversations between an organization and its media contacts
Measure contact engagement with PR content
Integrate with or provide features of other public relations software, such as press release distribution or PR analytics
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Featured PR CRM Software At A Glance

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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25 Listings in PR CRM Available
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(39)4.4 out of 5
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2nd Easiest To Use in PR CRM software
(112)4.2 out of 5
Entry Level Price:Starting at $258.00
5th Easiest To Use in PR CRM software
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