# Best Press Release Distribution Software

  *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)*

   Press release distribution software publishes and sends press releases and other news and announcements to various media sources such as journalists, bloggers, and news organizations. Public relations (PR) agencies, as well as in-house PR teams, use press release distribution software to send company announcements to relevant news outlets with the intention of securing media coverage. Marketing teams leverage these tools to measure the impact press releases have on their campaigns and SEO. Press release distribution software may offer its own newswire service, but the distribution space mostly comprises independent services that distribute news to a variety of sources. Some distribution products also enable companies to build and design a branded online newsroom that can be used to host and distribute press releases. A considerable portion of press release distribution software also provides features of [media monitoring software](https://www.g2.com/categories/media-monitoring) and/or [media and influencer targeting software](https://www.g2.com/categories/media-and-influencer-targeting).

Press release distribution software tools are important in any PR strategy. However, don’t forget to do a great job at the basics, which are to (a) understand who your buyer persona is, and (b) learn [how to write a press release](https://learn.g2.com/how-to-write-a-press-release) that will engage with them.

To qualify for inclusion in the Press Release Distribution category, a product must:

- Allow users to upload, sync, or manually input press releases and company news
- Send content to various reader bases or online media outlets





## Category Overview

**Total Products under this Category:** 109


## Trust & Credibility Stats

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 4,700+ Authentic Reviews
- 109+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Best Press Release Distribution Software At A Glance

- **Leader:** [Notified PR Platform](https://www.g2.com/products/notified-notified-pr-platform/reviews)
- **Highest Performer:** [Chainwire](https://www.g2.com/products/chainwire/reviews)
- **Easiest to Use:** [Press Ranger](https://www.g2.com/products/press-ranger/reviews)
- **Top Trending:** [FinanceWire](https://www.g2.com/products/financewire/reviews)
- **Best Free Software:** [Mynewsdesk](https://www.g2.com/products/mynewsdesk/reviews)


---

**Sponsored**

### Mentionlytics

Mentionlytics is an advanced social media listening and brand monitoring platform that helps brands track, analyze, and manage their online presence in real time. Using AI-driven media monitoring, it detects mentions across leading platforms like TikTok, X (Twitter), Instagram, Facebook, LinkedIn, YouTube, Reddit, Telegram, Pinterest, and Bluesky, as well as news sites, blogs, forums, and the broader web. With powerful social media analytics, Mentionlytics delivers deep insights into brand reputation, audience sentiment, and competitor activity. Its sentiment analysis feature leverages AI to identify trends, detect crises early, and optimize engagement strategies with data-driven recommendations. Designed for ease of use, Mentionlytics offers an intuitive dashboard and automation tools, making it the ultimate solution for businesses seeking comprehensive social listening and in-depth analytics. Trusted by thousands of global brands, Mentionlytics empowers teams to stay ahead in the ever-evolving digital landscape.



[Visit company website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=347&secure%5Bdisplayable_resource_id%5D=213&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=350&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=20638&secure%5Bresource_id%5D=347&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpress-release-distribution&secure%5Btoken%5D=6ceee5aec85a68ed419a1d02cd2c85545877be92dbf235db882203dbfe69b1ad&secure%5Burl%5D=https%3A%2F%2Fwww.mentionlytics.com%2Fbook-a-live-demo%2F%3Futm_campaign%3D42877521-G2%26utm_source%3Dg2-ppc&secure%5Burl_type%5D=custom_url)

---

## Top-Rated Products (Ranked by G2 Score)
  ### 1. [Notified PR Platform](https://www.g2.com/products/notified-notified-pr-platform/reviews)
  We are Notified, and your story goes here. As the only technology partner dedicated to both investor relations and public relations professionals, we help you control and amplify your corporate narrative. Our fully integrated PR and IR platforms streamline every step—whether it's reaching the right media, press release distribution, and measurement or designing new IR websites, managing investor days, earnings releases, and regulatory filings. Connecting both worlds, GlobeNewswire is one of the world's largest and most trusted newswire distribution networks, serving leading organizations for over 30 years. Together, we empower communicators to inform a better world. Notified is an affiliate of Equiniti Group Limited (EQ) Notified’s Public Relations Platform helps public relations, investor relations and communications team increase the visibility, media coverage, and results from every press release. With tools that combine GlobeNewswire’s extensive global news release distribution service, AI-powered Smart Search journalist identification with Personalized Pitch outreach, and real-time Analytics - all in one integrated workflow - Notified is built to amplify your message, not just send it. Ideal for: • In-house Public Relations teams & corporate communications • PR agencies managing multiple clients • Investor Relations teams seeking seamless PR‑IR alignment • Corporate/Public Affairs teams • Journalists looking for marketing moving news stories Top Features and Benefits • 200–300% More Views per Release GlobeNewswire consistently delivers 2–3x more unique views per press release than leading competitors - driven by optimized formatting, extensive distribution, and exclusive metadata tools that enhances visibility in AI tools and search engines. (Source: SEMrush, July 2025) • Integrated PR Workflow Manage releases, contacts, pitching, media monitoring, and reporting in one place. Save time, improve collaboration, and move faster from draft to distribution. • GlobeNewswire Distribution Send your release through one of the largest global newswires - trusted by financial markets and editorial desks worldwide. Includes full-service or self-service options, no extra fees, and built-in compliance support. • Media Snippets (Multimedia News Release Assets) Turn your release into a visual story with embedded images, videos, documents, call-to-action buttons, and event registration, all hosted within the release itself to increase engagement. • Newswire Analytics Prove the value of every campaign. Track unique views, inbound traffic, referral sources, traffic spikes and bot activity, including ChatGPT, Gemini, and Perplexity crawlers. • Verified Media Contacts Database with Smart Search More than 550,000+ up-to-date journalist profiles around the world. Smart Search uses natural language, not Boolean logic, to help you find the right contact faster. • AI-Powered Personalized Pitch Generate smart, tailored journalist outreach based on each journalist data and your pitch details for faster and more relevant earned media results. • Real Time Media Monitoring & Alerts – Track brand mentions, industry trends, and competitor activity across print, broadcast, online, blogs, forums, and social media. Customize keyword feeds and receive instant alerts so your team can respond faster, benchmark coverage, and surface insights—all in one dashboard What Makes Notified Different? • 2–3x More Visibility than Business Wire or PR Newswire • Exclusive, Built-in AI for both visibility (metadata, tagging) and outreach (pitch writing) • Human-verified journalists providing ongoing media list updates • Zero extra fees for branded reports, analytics, or multimedia • Complete IR and PR integrations with investor websites, regulatory tools, and webcasts • Global compliance + local relevance with news targeting across 158 countries


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 337

**User Satisfaction Scores:**

- **Distribution:** 9.1/10 (Category avg: 9.1/10)
- **Newsrooms:** 8.0/10 (Category avg: 8.3/10)
- **Social Sharing:** 7.6/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Notified](https://www.g2.com/sellers/notified)
- **Company Website:** https://www.notified.com/
- **Year Founded:** 2004
- **HQ Location:** New York, New York
- **Twitter:** @Notified (5,507 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/notified/ (1,181 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** President, CEO
  - **Top Industries:** Public Relations and Communications, Financial Services
  - **Company Size:** 54% Small-Business, 32% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (74 reviews)
- Customer Support (66 reviews)
- Client Service (50 reviews)
- Helpful (33 reviews)
- Distribution Efficiency (28 reviews)

**Cons:**

- Limited Functionality (24 reviews)
- Expensive (22 reviews)
- Not Intuitive (12 reviews)
- Difficult Navigation (11 reviews)
- Poor Customer Support (7 reviews)

  ### 2. [PR Newswire](https://www.g2.com/products/pr-newswire/reviews)
  PR Newswire is a comprehensive multichannel content distribution and amplification solution designed to assist brands in effectively connecting with journalists, influencers, and media outlets across various platforms, industries, and geographical locations. With over 70 years of experience in the industry, PR Newswire has established itself as a leader in facilitating targeted communication, enabling brands to craft impactful campaigns that resonate with their desired audiences. The primary target audience for PR Newswire includes businesses of all sizes, public relations professionals, marketing teams, and organizations looking to enhance their visibility and engagement in the media landscape. By leveraging a robust network of cultivated media relationships and exclusive partnerships, PR Newswire allows users to identify the right influencers and outlets that align with their brand messaging. This targeted Multichannel Amplification™ approach ensures that communication efforts are not only widespread but also meaningful, maximizing the potential for audience engagement. Key features of the PR Newswire Amplify™ platform include: -Campaign Planning: Research trending topics and develop data-informed campaign strategies using the Plan module. -AI-Powered Content Creation: Instantly generate press releases, headlines, quotes, and additional campaign assets such as snapshot videos, blog posts, and media pitches with Create+ tools—all aligned with your brand voice. -Press Release Score: Receive a real-time quality score and AI insights that evaluate your release’s structure, readability, keyword strength, and discoverability to help improve performance before distribution. -Global Distribution: Reach the right audiences through the industry’s largest and most trusted distribution network, spanning 170+ countries. -Performance Reporting: Measure impact and optimize results with detailed analytics and redesigned Visibility Reports that show engagement, pickup, and reach across channels. In addition to its technological advantages, PR Newswire is recognized for its credibility and digital authority within the media landscape. The service offers a white-glove approach, providing personalized support to clients throughout the distribution process. This level of service not only helps brands maximize their media coverage but also fosters trust and reliability in the eyes of their target audiences. By partnering with PR Newswire, organizations ensure their messages reach the right people, at the right time, and in the right format—ultimately amplifying visibility, engagement, and business impact.


  **Average Rating:** 3.9/5.0
  **Total Reviews:** 756

**User Satisfaction Scores:**

- **Distribution:** 8.9/10 (Category avg: 9.1/10)
- **Newsrooms:** 7.9/10 (Category avg: 8.3/10)
- **Social Sharing:** 8.0/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Cision](https://www.g2.com/sellers/cision)
- **Company Website:** https://www.cision.com/
- **Year Founded:** 1867
- **HQ Location:** Chicago, IL
- **Twitter:** @Cision (48,741 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/163054/ (3,870 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Account Executive, Senior Account Executive
  - **Top Industries:** Public Relations and Communications, Marketing and Advertising
  - **Company Size:** 51% Small-Business, 34% Mid-Market


#### Pros & Cons

**Pros:**

- Distribution Efficiency (2 reviews)
- Ease of Use (2 reviews)
- Features (2 reviews)
- Client Service (1 reviews)
- Customer Support (1 reviews)

**Cons:**

- Expensive (2 reviews)
- Limited Functionality (1 reviews)
- Overpricing (1 reviews)
- Small Business Disadvantage (1 reviews)

  ### 3. [ACCESS Newswire](https://www.g2.com/products/access-newswire/reviews)
  ACCESS Newswire is an enterprise-grade communications platform designed to help organizations simplify, scale, and strengthen the way they share their story. Unlike traditional press release distribution companies that focus solely on disseminating news, ACCESS Newswire integrates a comprehensive suite of tools necessary for modern communications, public relations (PR), and investor relations (IR) teams. This all-in-one solution ensures that organizations can effectively manage their messaging and outreach efforts in a cohesive manner. The platform caters to a diverse audience, including startups, growing companies, and publicly traded enterprises. Each of these segments faces distinct communication challenges, and ACCESS Newswire tailors its offerings to meet their specific needs. Startups can quickly establish credibility through targeted press distribution, while growing companies can efficiently manage outreach and expand their audience reach using data-driven media pitching. For larger enterprises, ACCESS Newswire streamlines IR processes, financial reporting, and compliance requirements, providing a robust framework for navigating complex regulatory landscapes. Key features of ACCESS Newswire include comprehensive news distribution, a media database with pitching tools, media monitoring and analytics, investor relations solutions, and event management technology. This breadth of services allows users to not only distribute their news but also to identify and build relationships with journalists, track media coverage, and measure the impact of their communications. The platform also offers IR websites, earnings call services, and disclosure tools that ensure compliance for organizations operating in regulated environments. By consolidating these functionalities into a single platform, ACCESS Newswire enhances efficiency and effectiveness in corporate communications. What sets ACCESS Newswire apart from traditional press release distribution services is its focus on providing a connected platform that empowers users to manage the entire lifecycle of their communications. This includes not just distribution but also targeted pitching, monitoring, and compliance management. The pricing model is transparent and designed for predictability, allowing organizations to plan their communications strategies with confidence. Ultimately, ACCESS Newswire delivers significant value by saving time and resources, allowing communications teams to consolidate fragmented tools into one streamlined platform. Organizations can reach the right audiences—investors, media, and customers—without the guesswork, while also monitoring outcomes to demonstrate return on investment (ROI). In a rapidly evolving media landscape, ACCESS Newswire equips companies with the clarity, control, and confidence needed to elevate their brand visibility and effectively manage their corporate communications.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 375

**User Satisfaction Scores:**

- **Distribution:** 8.6/10 (Category avg: 9.1/10)
- **Newsrooms:** 8.4/10 (Category avg: 8.3/10)
- **Social Sharing:** 8.0/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [ACCESS Newswire](https://www.g2.com/sellers/access-newswire)
- **Company Website:** https://www.accessnewswire.com
- **Year Founded:** 2006
- **HQ Location:** Raleigh, North Carolina, United States
- **LinkedIn® Page:** https://www.linkedin.com/company/issuer-direct-corporation/ (111 employees on LinkedIn®)
- **Ownership:** ACCESS Newswire Inc. (ACCS)

**Reviewer Demographics:**
  - **Who Uses This:** CEO, Founder
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 76% Small-Business, 19% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (37 reviews)
- Customer Support (31 reviews)
- Distribution Efficiency (24 reviews)
- Client Service (23 reviews)
- Helpful (18 reviews)

**Cons:**

- Expensive (10 reviews)
- Poor Customer Support (10 reviews)
- Limited Functionality (8 reviews)
- Billing Issues (6 reviews)
- Overpricing (6 reviews)

  ### 4. [Newswire](https://www.g2.com/products/newswire/reviews)
  Newswire.com is a media technology company that specializes in press release distribution, media outreach, and visibility tools, designed to help businesses amplify their messages effectively. The platform caters to organizations of all sizes, from startups to established brands, enabling them to secure media mentions, enhance search rankings, and achieve measurable business results through earned media. Unlike traditional vendors that merely distribute press releases, Newswire offers a comprehensive strategy, tools, and support to maximize the value of each announcement. The target audience for Newswire includes communications, marketing, and public relations professionals across various industries who are seeking cost-effective and impactful methods to boost brand awareness and credibility. Companies utilize Newswire to generate visibility through trusted media outlets, engage with journalists and influencers who shape public discourse, and optimize press releases for search engines to capture long-tail traffic. This diverse applicability makes Newswire a versatile solution for businesses looking to enhance their media presence and drive qualified leads and sales through enhanced visibility. Key features of Newswire include the Press Release Optimizer, which assists users in crafting compelling press releases with built-in search engine optimization (SEO) guidance. The platform also offers targeted distribution, ensuring that news reaches the most relevant outlets for specific industries and audiences. The Media Suite combines powerful tools for distribution, monitoring, and outreach into one cohesive platform, while analytics and reporting capabilities allow users to track the performance of their news, from online reach to earned media pickups. These features collectively empower users to create impactful communications that resonate with their target audiences. What distinguishes Newswire from other press release services is its integrated approach that combines distribution with pitching, monitoring, and SEO, transforming each announcement into a growth opportunity. The platform offers transparent pricing, DIY-friendly tools, and optional done-for-you campaign support, allowing businesses to scale their efforts at their own pace while achieving enterprise-level performance. This flexibility is particularly beneficial for companies looking to optimize their media strategies without incurring excessive costs. By utilizing Newswire.com, companies can save time, maximize their budgets, and establish media credibility more rapidly. Users consistently report improved visibility, stronger media coverage, and increased website traffic, translating communications into tangible results. In a competitive media landscape, Newswire equips businesses with the necessary technology, expertise, and distribution network to effectively connect with their audiences and foster growth.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 697

**User Satisfaction Scores:**

- **Distribution:** 8.5/10 (Category avg: 9.1/10)
- **Newsrooms:** 8.2/10 (Category avg: 8.3/10)
- **Social Sharing:** 7.8/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [ACCESS Newswire](https://www.g2.com/sellers/access-newswire)
- **Company Website:** https://www.accessnewswire.com
- **Year Founded:** 2006
- **HQ Location:** Raleigh, North Carolina, United States
- **LinkedIn® Page:** https://www.linkedin.com/company/issuer-direct-corporation/ (111 employees on LinkedIn®)
- **Ownership:** ACCESS Newswire Inc. (ACCS)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, CEO
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 69% Small-Business, 28% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (23 reviews)
- Distribution Efficiency (20 reviews)
- Coverage Quality (11 reviews)
- Coverage (10 reviews)
- Distribution (10 reviews)

**Cons:**

- Expensive (13 reviews)
- Pricing Issues (8 reviews)
- Incomplete Media Coverage (7 reviews)
- Media Monitoring (7 reviews)
- Coverage Issues (4 reviews)

  ### 5. [Business Wire](https://www.g2.com/products/business-wire/reviews)
  Business Wire, the global leader in news release distribution and regulatory disclosure services, offers a comprehensive suite of public relations and investor relations solutions. With a strong focus on helping clients achieve maximum visibility, Business Wire helps your news surface across search engines and AI platforms. Our team leverages extensive experience, expert guidance, and superior media targeting capabilities to deliver measurable results. Selecting from a network of over 92,000 media outlets and hundreds of industry and trade categories around the world, Business Wire partners with companies to recommend optimal distributions that drive the greatest impact. Business Wire also provides strategic support to optimize content for SEO, AEO, and GEO, ensuring your news reaches the right audiences and is discoverable by both humans and AI systems. Business Wire provides analytical reporting that allows organizations to measure the impact of their news releases, gain insights into media reach, audience engagement, and campaign effectiveness, and refine strategies for future visibility. For over six decades, Business Wire has earned a trusted reputation as a wire service, securely delivering news directly into targeted editorial systems and news sources, while helping brands maximize visibility and credibility.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 190

**User Satisfaction Scores:**

- **Distribution:** 8.6/10 (Category avg: 9.1/10)
- **Newsrooms:** 6.5/10 (Category avg: 8.3/10)
- **Social Sharing:** 7.4/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Business Wire](https://www.g2.com/sellers/business-wire)
- **Year Founded:** 1961
- **HQ Location:** San Francisco, CA
- **Twitter:** @BusinessWire (69,839 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/9036/ (922 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Account Executive, Account Supervisor
  - **Top Industries:** Public Relations and Communications, Marketing and Advertising
  - **Company Size:** 48% Small-Business, 32% Mid-Market


#### Pros & Cons

**Pros:**

- Distribution Efficiency (4 reviews)
- Ease of Use (4 reviews)
- Client Service (2 reviews)
- Coverage (2 reviews)
- Customer Support (2 reviews)

**Cons:**

- Expensive (4 reviews)
- Limited Functionality (2 reviews)
- Overpricing (2 reviews)
- Extra Costs (1 reviews)
- Incomplete Media Coverage (1 reviews)

  ### 6. [Muck Rack](https://www.g2.com/products/muck-rack/reviews)
  Muck Rack is the AI communications platform where trusted data, human expertise, and embedded intelligence come together to drive clarity, speed, and impact across the PR workflow. Founded in 2009 to support journalists and strengthen the media ecosystem, Muck Rack has grown into a single system of record used by thousands of organizations to make sense of the media conversation around them. Today, teams rely on Muck Rack to understand how their brand shows up across news, social channels, and AI-generated answers, and to act with confidence in a rapidly changing communications landscape. Purpose-built for communications and public relations professionals, Muck Rack brings together global media monitoring, trusted media data, AI automation, and analyst-led Media Intelligence into a single PR software platform. Teams can find and engage the right journalists, monitor coverage and conversations in real time, assess brand perception and narrative risk, and prove the impact of their work through unified reporting. All capabilities are powered by the same intelligent data layer, eliminating silos and enabling faster, more confident decision-making across the organization. At the foundation of the platform is visibility and intelligence across the full narrative. Muck Rack monitors news, social media, podcasts, newsletters, and global outlets in real time, using advanced tagging, entity recognition, and entity-level sentiment to surface the earned media coverage and conversations that matter most. This intelligence is paired with the industry’s most trusted Media Database, built through a combination of advanced technology and an in-house editorial team that manually verifies journalists and outlets. The result is accurate, up-to-date data that strengthens outreach, monitoring, and reporting. Muck Rack’s AI is embedded with intention and designed to empower communicators. AI automates time-consuming tasks such as research, filtering, summarization, targeting, and reporting, while human editorial and analyst expertise ensures nuance, credibility, and context. Embedded AI agents support every stage of the workflow, from building media lists and optimizing pitch recipients to summarizing coverage and connecting outreach activity to results. These capabilities extend into Generative Pulse, Muck Rack’s solution for Generative Engine Optimization and Answer Engine Optimization. As audiences increasingly rely on AI-generated answers, Generative Pulse shows how brands appear in those responses, which journalists and sources influence them, and how visibility and sentiment change over time across major large language models. With this insight, teams can understand and influence how earned media shapes AI answers and track progress alongside traditional PR metrics. Muck Rack also turns measurement into proof of impact. Dashboards, competitive benchmarking, pitch-to-coverage attribution, and executive-ready reports connect PR activity to outcomes such as share of voice, sentiment, narrative movement, and AI visibility. Media Intelligence adds a human-led advisory layer through Insight Reports, Curated Digests, and executive briefs that cut through noise and provide clear recommendations. Together, Muck Rack transforms PR from reactive reporting into a proactive, strategic driver of brand reputation management, crisis monitoring, trust, and influence.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 378

**User Satisfaction Scores:**

- **Distribution:** 8.6/10 (Category avg: 9.1/10)
- **Newsrooms:** 9.2/10 (Category avg: 8.3/10)
- **Social Sharing:** 5.0/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Muck Rack](https://www.g2.com/sellers/muck-rack)
- **Company Website:** https://muckrack.com
- **Year Founded:** 2009
- **HQ Location:** Miami, FL
- **Twitter:** @muckrack (58,506 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/muckrack/ (403 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Account Executive, Senior Account Executive
  - **Top Industries:** Public Relations and Communications, Marketing and Advertising
  - **Company Size:** 51% Small-Business, 31% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (72 reviews)
- Database Quality (51 reviews)
- Features (41 reviews)
- Helpful (38 reviews)
- Customer Support (37 reviews)

**Cons:**

- Limited Functionality (23 reviews)
- Data Inaccuracy (22 reviews)
- Incomplete Media Coverage (16 reviews)
- Media Monitoring (16 reviews)
- Expensive (14 reviews)

  ### 7. [Mynewsdesk](https://www.g2.com/products/mynewsdesk/reviews)
  Founded in 2003, Mynewsdesk offers a modern digital PR solution for businesses to engage with journalists, influencers, customers and other important stakeholders. The all-in-one PR platform makes it easy to create and distribute news and content, monitor what's being said in the industry and the media as well as track and measure results. With AI and new, smarter algorithms added to the platform, Mynewsdesk offers the customers a more automated platform to show the effect of your PR efforts. Everything is centralized in one place, ensuring that press releases, events, photos and video coverage are spread through the right channels at the right time to the right audience. An effective PR tool for your entire workflow to save you time and increase results! Create and publish your content Publishing a press release is one of the easiest ways to reach journalists, influencers and other important audiences. Mynewsdesk is the place to gather, sort and publish all PR-related content. We increase our customers' exposure and engagement with each press release, 23% of our customers increase their email opening rates and 53% surge their media coverage. Build and manage your distribution lists Our contact tool makes it possible for our customers to understand how each contact interacts with their content and gives engagement on a personal level. To increase our customers' audience, we offer a way to build better relationships by accessing our global database of journalists, bloggers and influencers. Monitor your industry and your brand By setting up search profiles with relevant keywords, our customers can constantly monitor their brand, trends, and industry issues and are always the first to know. Our monitoring tool offers strong and global coverage with millions of sources. Track and measure your PR results Our analyzing tool gives up-to-date data and analytics to assess the performance of our customers stories, newsroom and relationships to journalists. By collecting and interpreting data, Mynewsdesk simplifies how our customers can measure their PR success, benchmark their performance against their competitors and discover press hits by using AI.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 96

**User Satisfaction Scores:**

- **Distribution:** 8.8/10 (Category avg: 9.1/10)
- **Newsrooms:** 8.5/10 (Category avg: 8.3/10)
- **Social Sharing:** 6.8/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Mynewsdesk](https://www.g2.com/sellers/mynewsdesk)
- **Company Website:** https://www.mynewsdesk.com
- **Year Founded:** 2003
- **HQ Location:** Stockholm
- **Twitter:** @mynewsdesk (4,010 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/938098/ (128 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Information Technology and Services, Museums and Institutions
  - **Company Size:** 56% Small-Business, 30% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (19 reviews)
- Customer Support (8 reviews)
- Distribution Efficiency (8 reviews)
- Client Service (7 reviews)
- Journalist Networking (7 reviews)

**Cons:**

- Media Monitoring (5 reviews)
- Limited Functionality (4 reviews)
- Expensive (3 reviews)
- Not Intuitive (3 reviews)
- Clip Issues (2 reviews)

  ### 8. [Chainwire](https://www.g2.com/products/chainwire/reviews)
  Trusted by more than 2,000 leading crypto brands worldwide, Chainwire is the leading crypto newswire syndication service for the Web3 industry. Designed for cryptocurrency projects, blockchain companies, exchanges, investment firms, and PR agencies, Chainwire allows press releases to be published simultaneously across hyper-targeted crypto media outlets. Who Are We? Chainwire was developed by an experienced PR team with long-established media connections, providing you a direct line to your target market. Having operated on the frontlines of the crypto newswire business for years, we’ve forged links with every major publisher in the business. How Do We Work? Once you submit your press release on Chainwire, our editorial team goes over your content and provides you with their insights. After working in the crypto & blockchain PR field for many years, we know how to help you make your PR more powerful, relevant, and concise. Then, the magic happens, as your press release is syndicated to hyper-targeted crypto & blockchain media outlets, directly through Chainwire's integration. Once the PR is distributed, you can analyze results in near real-time. Why Chainwire? Automated distribution saves you time and effort, with Chainwire’s service putting your stories on the front page of all the crypto media sites that matter. Trsuted by Bybit, SUI, BNB Chain, Polkadot, Bitget and many more. More information at: https://chainwire.org/about/


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 120

**User Satisfaction Scores:**

- **Distribution:** 9.5/10 (Category avg: 9.1/10)
- **Newsrooms:** 8.4/10 (Category avg: 8.3/10)
- **Social Sharing:** 8.3/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Chainwire](https://www.g2.com/sellers/chainwire)
- **Company Website:** https://chainwire.org/
- **Year Founded:** 2021
- **HQ Location:** Tel Aviv, Israel
- **Twitter:** @ChainwirePR (1,600 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/chainwire/ (29 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CEO, Marketing Manager
  - **Top Industries:** Financial Services, Information Technology and Services
  - **Company Size:** 84% Small-Business, 15% Mid-Market


#### Pros & Cons

**Pros:**

- Response Time (14 reviews)
- Ease of Use (13 reviews)
- Helpful (8 reviews)
- Customer Support (7 reviews)
- Speed (7 reviews)

**Cons:**

- Expensive (3 reviews)
- Limited Functionality (2 reviews)

  ### 9. [Press Ranger](https://www.g2.com/products/press-ranger/reviews)
  Press Ranger is an AI-powered PR tool that makes pitching journalists quick, easy, and effective. Good press is the #1 business growth hack - but how do you actually get it? You can hire an expensive PR firm, scour LinkedIn for press contacts, send out thousands of cold emails- or you can use Press Ranger. Press Ranger's AI automatically scours a massive database of journalists, publishers, and podcasts to generate a relevant list of press contacts for your next media campaign. Press Ranger's AI will draft your press release, pitch emails, and contacts lists. Press Ranger's wholesale press release distribution service gives you access to publish your next press release on Business Insider, Market Watch, Yahoo Finance, AP News, Bloomberg Terminals, Dow Jones Terminals, and hundreds of other top tier outlets. Let's make headlines together.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 63

**User Satisfaction Scores:**

- **Distribution:** 9.7/10 (Category avg: 9.1/10)
- **Newsrooms:** 9.3/10 (Category avg: 8.3/10)
- **Social Sharing:** 9.0/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Press Ranger](https://www.g2.com/sellers/press-ranger)
- **HQ Location:** , 
- **LinkedIn® Page:** https://www.linkedin.com/company/press-ranger/ (2 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CEO, Owner
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 84% Small-Business, 2% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (32 reviews)
- Customer Support (24 reviews)
- Database Quality (14 reviews)
- Features (14 reviews)
- Coverage Quality (12 reviews)

**Cons:**

- Limited Functionality (6 reviews)
- Not Intuitive (3 reviews)
- Expensive (2 reviews)
- Limited Customization (2 reviews)
- Connection Issues (1 reviews)

  ### 10. [PRnews.io](https://www.g2.com/products/prnews-io/reviews)
  PRNEWS.IO provides guaranteed placement of sponsored content in online media around the world. The Platform will help you to increase awareness among your potential partners and investors, boost your sales, and gain link juice. No more fuss about searching hundreds of platforms to share your news or story. In the digital world, anyone can get noticed online with just a few clicks from any place on the Earth. Estimate the platforms that fit your needs and can bring you the best results. Choose only the perfect ones to get the most views. Thanks to PRNEWS.IO, any company, regardless of its location or size, can push its content to the news feeds of leading media corporations. We cover news agencies, industry-specific websites, or themed blogs that help our customers to grow and win the audience. PRNEWS.IO undertakes prompt resolving of issues of financial logistics, translation, and media planning. Always developing, we can boast today about one of the most sophisticated services. The user-friendly menu allows you to track the status of publications, order history, statistics, and provides tools to increase the efficiency of your articles on specific websites. Since 2005 we help companies get their publicity in the fast-moving digital world. A small team of Internet journalism professionals at first, PRNEWS.IO has now developed into a friendly marketplace that eradicates the communication problems of small businesses with the press. We grew up from blogging services to a company with a renowned name and offices in Ukraine, Estonia, and United States.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 56

**User Satisfaction Scores:**

- **Distribution:** 9.7/10 (Category avg: 9.1/10)
- **Newsrooms:** 9.8/10 (Category avg: 8.3/10)
- **Social Sharing:** 8.6/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [PRNews](https://www.g2.com/sellers/prnews)
- **Year Founded:** 2015
- **HQ Location:** Tallinn, Harju
- **Twitter:** @prnewsio (633 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/4872957/ (66 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 72% Small-Business, 19% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (9 reviews)
- Customer Support (7 reviews)
- Publishing Efficiency (4 reviews)
- Speed (4 reviews)
- Response Time (3 reviews)

**Cons:**

- Learning Curve (1 reviews)
- Learning Difficulty (1 reviews)
- Slow Processing (1 reviews)

  ### 11. [Agility PR Solutions](https://www.g2.com/products/agility-pr-solutions/reviews)
  AI-Powered PR Platform to Optimize Your Communications Workflows Agility PR Solutions helps PR and communications professionals connect with journalists, monitor earned media coverage, and prove PR impact. With industry-leading data accuracy, top-rated customer service, and an AI-forward approach, we pride ourselves on delivering reliable solutions that simplify everyday PR activities for clients ranging from boutique PR agencies to global enterprise organizations (and everyone in-between). Media Database: Find and reach key media contacts with Agility’s all-in-one database and distribution platform with a built-in generative AI writing assistant. Media Monitoring: Never miss a mention with AI-enhanced monitoring. Easily track any topic important to your brand, including your competitors and industry news, across various media such as online, print, broadcast, podcasts, and social media. Social Listening: Easily monitor critical keywords, topics, handles, and hashtags to identify trends, market opportunities, and potential influencers across all major social media platforms. Media Intelligence Services: Combines the expertise of our media and data analysts with our AI-powered media monitoring and social listening platform to deliver business-critical insights.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 390

**User Satisfaction Scores:**

- **Distribution:** 8.8/10 (Category avg: 9.1/10)
- **Newsrooms:** 7.1/10 (Category avg: 8.3/10)
- **Social Sharing:** 6.9/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Agility PR Solutions](https://www.g2.com/sellers/agility-pr-solutions)
- **Company Website:** https://www.agilitypr.com/
- **Year Founded:** 2003
- **HQ Location:** Ottawa, Canada
- **Twitter:** @agilityprs (4,604 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10866881/ (226 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Director, Managing Director
  - **Top Industries:** Public Relations and Communications, Marketing and Advertising
  - **Company Size:** 60% Small-Business, 24% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (37 reviews)
- Customer Support (27 reviews)
- Helpful (20 reviews)
- Features (19 reviews)
- Database Quality (17 reviews)

**Cons:**

- Limited Functionality (14 reviews)
- Data Inaccuracy (12 reviews)
- Not Intuitive (11 reviews)
- Expensive (10 reviews)
- Incomplete Media Coverage (8 reviews)

  ### 12. [MediaHQ](https://www.g2.com/products/mediahq/reviews)
  MediaHQ will transform your media relations. In one place you can build media lists, distribute press releases, pitch your story and read press release reports. It makes sharing your news instant and hassle free.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 74

**User Satisfaction Scores:**

- **Distribution:** 9.3/10 (Category avg: 9.1/10)
- **Newsrooms:** 7.1/10 (Category avg: 8.3/10)
- **Social Sharing:** 7.5/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [MediaHQ](https://www.g2.com/sellers/mediahq)
- **Year Founded:** 2006
- **HQ Location:** Dublin , IE
- **Twitter:** @mediahqnews (10,133 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1284684 (21 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Public Relations and Communications, Non-Profit Organization Management
  - **Company Size:** 56% Small-Business, 31% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (15 reviews)
- Database Quality (14 reviews)
- Contact Information (12 reviews)
- Customer Support (11 reviews)
- Distribution Efficiency (8 reviews)

**Cons:**

- Limited Functionality (6 reviews)
- Data Inaccuracy (3 reviews)
- Expensive (3 reviews)
- List Management (3 reviews)
- Media Monitoring (3 reviews)

  ### 13. [PRWeb](https://www.g2.com/products/prweb/reviews)
  PRWeb is a online news and press release distribution service that empowers businesses to effectively share their stories with a global audience. By leveraging PRWeb's platform, companies can create compelling press releases enriched with multimedia elements, ensuring their news reaches journalists, bloggers, search engines, and social media networks. This comprehensive approach enhances online visibility, drives website traffic, and fosters brand recognition. Key Features and Functionality: - Press Release Creation: PRWeb provides intuitive tools to craft engaging press releases, incorporating rich media such as photos and videos to capture audience attention. - Wide Distribution Network: The service distributes press releases to a vast network of over 1,200 websites, including major search engines and industry-specific platforms, ensuring broad reach. - Targeted Audience Engagement: PRWeb facilitates connections with journalists and bloggers, increasing the likelihood of media coverage and amplifying the message to relevant audiences. - Comprehensive Analytics: Users gain access to detailed reports that measure the performance of their press releases, providing insights into reach, engagement, and overall impact. Primary Value and Solutions Provided: PRWeb addresses the challenge businesses face in gaining media attention and online visibility. By offering a streamlined platform for press release creation and distribution, PRWeb enables companies to effectively communicate their news, attract potential customers, and establish credibility in their industry. The service's extensive distribution network and analytics tools ensure that businesses can maximize their outreach efforts and measure the success of their campaigns.


  **Average Rating:** 3.8/5.0
  **Total Reviews:** 138

**User Satisfaction Scores:**

- **Distribution:** 8.5/10 (Category avg: 9.1/10)
- **Newsrooms:** 7.6/10 (Category avg: 8.3/10)
- **Social Sharing:** 8.6/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Cision](https://www.g2.com/sellers/cision)
- **Year Founded:** 1867
- **HQ Location:** Chicago, IL
- **Twitter:** @Cision (48,741 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/163054/ (3,870 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Public Relations and Communications, Marketing and Advertising
  - **Company Size:** 62% Small-Business, 25% Mid-Market


#### Pros & Cons

**Pros:**

- Cost Efficiency (2 reviews)
- Affordable (1 reviews)
- Coverage (1 reviews)
- Distribution Efficiency (1 reviews)
- Reach (1 reviews)

**Cons:**

- Expensive (2 reviews)
- Billing Issues (1 reviews)
- Inaccurate Contact Information (1 reviews)
- Incomplete Media Coverage (1 reviews)
- Limited Functionality (1 reviews)

  ### 14. [Medianet](https://www.g2.com/products/medianet-medianet/reviews)
  Medianet offers a powerful, all-in-one media intelligence platform that makes it easy for public relations, corporate communications and business professionals to send press releases, reach the right audiences, and monitor media coverage—all from a single, intuitive platform. Key Features: - Comprehensive and accurate media contacts database: Reaching 36,000+ media contacts and trusted by thousands of businesses and agencies, our contacts database is updated daily by our Australian-based in-house research team making it easy to find the right audience, connect with journalists and pitch your story with a more personal approach. - Media releases made easy: Build your press release with our intuitive press release builder and send it to relevant journalists from our set of targeted pre-built lists or use your own custom list. It’s the easy way to share your stories with the media. - Real-time media monitoring: Take control of your media monitoring with our beautiful search builder to track mentions of your brand, competitors, and key industry trends across all major media outlets. Stay up to date with powerful alerts and newsletters so you always see the latest mentions relevant to you. - Media analysis: Leverage the expertise of our PhD level analysts to understand the reach and impact of your media campaigns with detailed bespoke reports. Or, request a fully custom report tailored to your own unique needs. Whether you’re looking to share a story or stay informed on what’s trending, Medianet gives you the tools to connect with the media, monitor your brand presence, and analyse results—all in one powerful platform.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 11

**User Satisfaction Scores:**

- **Distribution:** 9.3/10 (Category avg: 9.1/10)
- **Newsrooms:** 7.9/10 (Category avg: 8.3/10)
- **Social Sharing:** 7.8/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Medianet](https://www.g2.com/sellers/medianet-c3bcc8e4-7f1e-443f-9694-0ef62835a87b)
- **Year Founded:** 1983
- **HQ Location:** Surry Hills, AU
- **LinkedIn® Page:** https://www.linkedin.com/company/medianet-anz/ (29 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 82% Small-Business, 9% Enterprise


#### Pros & Cons

**Pros:**

- Distribution (2 reviews)
- Communication (1 reviews)
- Coverage (1 reviews)
- Database Features (1 reviews)
- Ease of Use (1 reviews)

**Cons:**

- Limited Functionality (2 reviews)
- Complexity (1 reviews)
- Email Management (1 reviews)
- Login Issues (1 reviews)

  ### 15. [Pressat](https://www.g2.com/products/pressat/reviews)
  Pressat is the UK's leading press release distribution service, specialising in the dissemination of press releases, announcements, and images to the world's media. Trusted by thousands of journalists, reporters, editors, and researchers as a reliable source of news since 2010. Whether you're a brand, organisation, charity, or individual, Pressat can distribute your press release and multimedia to targeted journalists, media outlets, databases, and information systems. The company partners with major global news agencies, including PA Media (UK), Agence France-Presse (France), and News Aktuell (Germany), to ensure wide and credible media reach. Pressat also offers international distribution, reaching media in the USA, across Europe, and worldwide, with options to target specific countries, industries, or niches. Press releases are also syndicated through major news databases, research platforms, news terminals, and third parties used by journalists to source and discover news, further enhancing client exposure. Pressat is unlike other newswires and press release distribution services that bulk-send clients’ releases to outdated media lists. Our service is unique — our editorial team works hands-on with each client’s campaign to research and identify the journalists and third parties most likely to find your news relevant and cover it. This approach has been successfully used by thousands of well-known UK and international companies to gain valuable media coverage. Check some of our clients latest coverage here: https://pressat.co.uk/pressat-coverage-reports/


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 36

**User Satisfaction Scores:**

- **Distribution:** 7.7/10 (Category avg: 9.1/10)
- **Newsrooms:** 6.9/10 (Category avg: 8.3/10)
- **Social Sharing:** 7.1/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 7.6/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Pressat](https://www.g2.com/sellers/pressat)
- **Year Founded:** 2010
- **HQ Location:** Manchester, United Kingdom
- **Twitter:** @pressat (6,931 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2357277/ (3 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Non-Profit Organization Management
  - **Company Size:** 78% Small-Business, 14% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (3 reviews)
- Customer Support (1 reviews)
- Guidance (1 reviews)
- Press Release Management (1 reviews)
- Proactive Support (1 reviews)

**Cons:**

- Expensive (1 reviews)
- Limited Functionality (1 reviews)
- Overpricing (1 reviews)

  ### 16. [PRLog](https://www.g2.com/products/prlog/reviews)
  PRLog is an online press release distribution and press realease submission service with HTML links in the press release body, distribution to a variety of news sites and more.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 16

**User Satisfaction Scores:**

- **Distribution:** 8.1/10 (Category avg: 9.1/10)
- **Newsrooms:** 8.3/10 (Category avg: 8.3/10)
- **Social Sharing:** 7.5/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [PRLog](https://www.g2.com/sellers/prlog)
- **HQ Location:** N/A
- **Twitter:** @PRLog (133 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 63% Small-Business, 31% Mid-Market


  ### 17. [PR.co](https://www.g2.com/products/pr-co/reviews)
  Intuitive PR software designed for busy teams to create, publish and distribute beautiful PR content. Get more done with our AI-powered approach to PR campaigns and thrive in today's fast-changing media landscape. - A CMS built specifically for public relations - Get more done and prevent mistakes with AI - PR software built for busy teams - The best-rated online newsroom on the market - Connect with local audiences, stay in control - GEO: Have your brand recommended by AI chatbots - SEO: Make your digital PR content shine on search engines - CRM: Save time and stress by managing contacts, emails and content all in one tool. - Outreach: Send pitches that result in coverage - Automate your PR workflow with powerful integrations - Build a loyal following with newsletter subscribers - Actionable PR analytics and reporting that prove your worth - Online media monitoring made easy with the help of AI


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 40

**User Satisfaction Scores:**

- **Distribution:** 9.2/10 (Category avg: 9.1/10)
- **Newsrooms:** 9.6/10 (Category avg: 8.3/10)
- **Social Sharing:** 8.1/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [PR.co](https://www.g2.com/sellers/pr-co)
- **Company Website:** https://pr.co
- **Year Founded:** 2013
- **HQ Location:** Amsterdam, Noord-Holland
- **Twitter:** @prdotco (5,512 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/5187533/ (10 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Public Relations and Communications
  - **Company Size:** 48% Small-Business, 40% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (5 reviews)
- Helpful (5 reviews)
- Customer Support (4 reviews)
- User Interface (4 reviews)
- Communication (2 reviews)


  ### 18. [MarketersMEDIA](https://www.g2.com/products/marketersmedia/reviews)
  MarketersMEDIA Newswire is a press release company that helps businesses reach international news agencies and publish on reputable media outlets, including AP News, Business Insider, Yahoo! News, The Globe and Mail, Sina HK, and 500+ more media endpoints. With the power of technology and their commitment to customer delight, MarketersMEDIA provides an intuitive & streamlined press release submission experience to help businesses achieve branding and business impact.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 25

**User Satisfaction Scores:**

- **Distribution:** 9.4/10 (Category avg: 9.1/10)
- **Newsrooms:** 8.8/10 (Category avg: 8.3/10)
- **Social Sharing:** 8.6/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [MarketersMEDIA](https://www.g2.com/sellers/marketersmedia)
- **HQ Location:** New York, New York
- **Twitter:** @MarketersMedia (266 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/30272153/ (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software, Marketing and Advertising
  - **Company Size:** 88% Small-Business, 8% Mid-Market


#### Pros & Cons

**Pros:**

- Coverage (3 reviews)
- Press Release Management (3 reviews)
- Ease of Use (2 reviews)
- Reach (2 reviews)
- Account Management (1 reviews)


  ### 19. [Wiztrust](https://www.g2.com/products/wiztrust/reviews)
  Wiztrust is a leading company in public relations and communication technology, recognized for delivering innovative solutions to ensure transparency, performance, authenticity, and security in corporate communications. Its all-in-one PR and communication platform is trusted by major corporations to elevate communication impact .Unlike typical tools, Wiztrust unifies newsroom management, campaign distribution, CRM, social media, and data analytics in one secure interface, designed for communication teams looking to optimize every aspect of their corporate voice and visibility. Wiztrust's cloud-based solution has become invaluable for companies in all industries such as Disney, Allianz, KPMG, Amundi, L'Oréal, BNP Paribas, Capgemini, Schneider Electric, and MGEN. 


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 62

**User Satisfaction Scores:**

- **Distribution:** 9.0/10 (Category avg: 9.1/10)
- **Newsrooms:** 8.6/10 (Category avg: 8.3/10)
- **Social Sharing:** 7.9/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Wiztrust](https://www.g2.com/sellers/wiztrust)
- **Year Founded:** 2014
- **HQ Location:** Paris, Île-de-France
- **Twitter:** @wiztopic (1,567 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/9307217/ (40 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Electrical/Electronic Manufacturing, Banking
  - **Company Size:** 63% Enterprise, 27% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (6 reviews)
- Client Service (4 reviews)
- Ease of Use (4 reviews)
- Coverage (2 reviews)
- Features (2 reviews)

**Cons:**

- Difficult Navigation (1 reviews)
- Limited Functionality (1 reviews)
- Not Intuitive (1 reviews)
- Slow Performance (1 reviews)
- Technical Issues (1 reviews)

  ### 20. [FinanceWire](https://www.g2.com/products/financewire/reviews)
  FinanceWire is a newswire syndication platform for finance and fintech companies. Using a hyper-targeted approach, companies use FinanceWire to broadcast news on leading media outlets in the world of finance.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 19

**User Satisfaction Scores:**

- **Distribution:** 9.5/10 (Category avg: 9.1/10)
- **Newsrooms:** 8.3/10 (Category avg: 8.3/10)
- **Social Sharing:** 8.2/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [MediaFuse](https://www.g2.com/sellers/mediafuse)
- **Year Founded:** 2012
- **HQ Location:** Tel Aviv, Israel
- **LinkedIn® Page:** https://www.linkedin.com/company/mediafuse-newswire/ (21 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Financial Services
  - **Company Size:** 74% Small-Business, 26% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (6 reviews)
- Press Release Management (4 reviews)
- Ease of Use (3 reviews)
- Response Time (3 reviews)
- Coverage (2 reviews)

**Cons:**

- Expensive (1 reviews)

  ### 21. [eReleases](https://www.g2.com/products/ereleases/reviews)
  eReleases is a premier press release distribution service tailored for small and medium-sized businesses seeking to amplify their media presence. By partnering exclusively with Cision PR Newswire, eReleases ensures that clients' press releases reach a vast network of over 1.7 million journalists, bloggers, and social media influencers. This extensive distribution encompasses 550 news content systems, 3,000 newsrooms, and more than 4,500 major news websites, including prominent outlets like The New York Times, The Wall Street Journal, and ABC News. With over 27 years of experience, eReleases combines personalized editorial support with strategic targeting to maximize the impact of each press release. Key Features and Functionality: - National Newswire Distribution: Clients' press releases are disseminated through PR Newswire, reaching a comprehensive array of media outlets and news websites. - Hyper-Targeting: Utilizing a proprietary database, eReleases connects clients with industry-specific trade magazines, reporters, influencers, and bloggers, ensuring that press releases reach the most relevant audiences. - Subscribing Journalists: Over the years, eReleases has cultivated relationships with journalists, reporters, bloggers, and influencers, enhancing the likelihood of media pickup. - Search Engine Optimization (SEO): Press releases are optimized for major search engines, adhering to best practices to enhance online visibility without resorting to deceptive tactics. - Measured Results: Clients receive detailed reports showcasing traffic, audience engagement, and the extent of press release distribution across numerous online media platforms. Primary Value and Solutions Provided: eReleases addresses the challenge small businesses face in gaining media attention by offering an affordable, efficient, and effective press release distribution service. By ensuring that press releases are not only widely disseminated but also targeted to the appropriate journalists and media outlets, eReleases enhances the potential for media coverage, brand recognition, and increased sales. The combination of extensive distribution networks, personalized editorial support, and strategic targeting empowers businesses to effectively communicate their news and announcements to a broad yet relevant audience.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 14

**User Satisfaction Scores:**

- **Distribution:** 9.0/10 (Category avg: 9.1/10)
- **Newsrooms:** 8.0/10 (Category avg: 8.3/10)
- **Social Sharing:** 7.9/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [eReleases](https://www.g2.com/sellers/ereleases)
- **Year Founded:** 1998
- **HQ Location:** Nottingham, Maryland
- **Twitter:** @ereleases (29,080 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2988135 (13 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 64% Small-Business, 29% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (2 reviews)
- Ease of Use (2 reviews)
- Communication (1 reviews)
- Editorial Support (1 reviews)
- Guidance (1 reviews)

**Cons:**

- Expensive (2 reviews)

  ### 22. [Presspage](https://www.g2.com/products/presspage/reviews)
  A publishing, distribution and (media) relations platform built for always-on communications teams. Presspage accelerates your communications program with digital newsroom software that streamlines the publication & distribution of your most important messages. With digital newsroom tools, a database with 1M media contacts, a distribution suite, and a media relations hub, our online PR newsroom software enables corporate communications teams to be proactive in a reactive world.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 43

**User Satisfaction Scores:**

- **Distribution:** 9.1/10 (Category avg: 9.1/10)
- **Newsrooms:** 9.6/10 (Category avg: 8.3/10)
- **Social Sharing:** 8.5/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Presspage](https://www.g2.com/sellers/presspage)
- **Year Founded:** 2010
- **HQ Location:** Amsterdam
- **Twitter:** @PressPageHQ (553 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2186369/ (34 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Higher Education, Hospital & Health Care
  - **Company Size:** 52% Enterprise, 30% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (1 reviews)
- Ease of Use (1 reviews)
- Efficiency Improvement (1 reviews)
- Guidance (1 reviews)
- Helpful (1 reviews)


  ### 23. [Prezly](https://www.g2.com/products/prezly/reviews)
  Grow your media reach without cold pitching. With Prezly you can publish press releases online, and send them directly to journalists. Trusted by 500+ PR teams including IKEA, Sony, and Emirates. Go to www.prezly.com to start your free 14-day trial, no credit card info required.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 74

**User Satisfaction Scores:**

- **Distribution:** 10.0/10 (Category avg: 9.1/10)
- **Newsrooms:** 10.0/10 (Category avg: 8.3/10)
- **Social Sharing:** 8.3/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Prezly](https://www.g2.com/sellers/prezly)
- **Year Founded:** 2010
- **HQ Location:** Flemish-Brabant, Belgium
- **Twitter:** @Prezly (2,880 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/prezly (19 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Public Relations and Communications, Marketing and Advertising
  - **Company Size:** 55% Small-Business, 30% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (5 reviews)
- Client Service (4 reviews)
- Ease of Use (3 reviews)
- Response Time (2 reviews)
- User-Friendly Layout (2 reviews)

**Cons:**

- Limited Features (1 reviews)
- Limited Functionality (1 reviews)

  ### 24. [Free Press Release](https://www.g2.com/products/free-press-release/reviews)
  Free Press Release is an online press release distribution platform that helps you with your visibility and build opportunities.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 10

**User Satisfaction Scores:**

- **Distribution:** 10.0/10 (Category avg: 9.1/10)
- **Newsrooms:** 8.3/10 (Category avg: 8.3/10)
- **Social Sharing:** 5.0/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Free-Press-Release-Inc.](https://www.g2.com/sellers/free-press-release-inc)
- **Year Founded:** 2001
- **HQ Location:** N/A
- **Twitter:** @fpressrelease (1,954 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2585471/ (6 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 50% Mid-Market, 50% Small-Business


  ### 25. [MediaFuse](https://www.g2.com/products/mediafuse/reviews)
  MediaFuse is an innovative newswire company composed of various niche-focused press release distribution platforms. Each of our wire services is designed for a specific industry, enabling PR professionals to effectively reach their target audience. https://mediafuse.org/


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 10

**User Satisfaction Scores:**

- **Distribution:** 10.0/10 (Category avg: 9.1/10)
- **Newsrooms:** 8.0/10 (Category avg: 8.3/10)
- **Social Sharing:** 8.0/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [MediaFuse](https://www.g2.com/sellers/mediafuse)
- **Year Founded:** 2012
- **HQ Location:** Tel Aviv, Israel
- **LinkedIn® Page:** https://www.linkedin.com/company/mediafuse-newswire/ (21 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 80% Small-Business, 20% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (1 reviews)
- Ease of Use (1 reviews)
- Simple (1 reviews)
- User Interface (1 reviews)




## Parent Category

[Public Relations (PR) Software](https://www.g2.com/categories/public-relations-pr)



## Related Categories

- [PR Analytics Software](https://www.g2.com/categories/pr-analytics)
- [Media Monitoring Software](https://www.g2.com/categories/media-monitoring)
- [PR CRM Software](https://www.g2.com/categories/pr-crm)



---

## Buyer Guide

### What You Should Know About Press Release Distribution Software

### What is Press Release Distribution Software?

Press release distribution software consists of tools and services that help companies send press releases to traditional news outlets, digital news sites, journalists, influencers, and bloggers, to secure news coverage.

In today’s digital media landscape, businesses rely on several different strategies to communicate with their target audience, such as social media, advertising, and content marketing. However, messages distributed through these channels are most often received by people who are already following a brand online. Businesses write and distribute press releases to secure coverage in the media, such as newspapers, magazines, radio, television, podcasts, and blogs. When a media publication picks up a press release, the story has the potential to reach a much wider audience than the company’s social media following or email subscriber list. 

Additionally, online news coverage can improve a brand’s search engine rankings by ensuring their announcements are found on reputable news sites and search engines. In short, businesses use press release distribution software to increase brand awareness, visibility, and reach.

#### What Types of Press Release Distribution Software Exist?

There are two distinct types of press release distribution services and products. While both types have their pros and cons, businesses may find their PR campaigns are most successful when they implement both types of PR distribution.

**Newswires**

The traditional method for distributing press releases is through a newswire. There are two different types of newswires, which can cause some confusion. Many media outlets subscribe to a news agency wire service like the Associated Press or Reuters, which write and distribute news articles, usually on current events or breaking news. In the public relations industry, however, a PR newswire delivers press releases to a distribution network of journalists and news organizations that have subscribed to the service.

When a business distributes its press release via newswire, they can typically expect a wide reach, as the press release will be sent to many different outlets. That being said, newswires may distribute thousands of press releases per day, and businesses cannot control which outlets or journalists see the press release.

**PR outreach and newsrooms**

While PR newswire services ensure that a press release is delivered to some of the biggest media outlets around the world, businesses can use another type of press release distribution software to target specific news sites or journalists. PR outreach tools allow companies to send personalized pitches to members of the press who have written about similar topics and may be interested in covering the company’s announcement or story.

These products typically include features for creating and designing press releases and publishing them to a branded, digital newsroom. Instead of sending the press release to news outlets via newswire, PR outreach tools supply contact lists for companies to target specific members of the media with their published press release. 

### What are the Common Features of Press Release Distribution Software?

The following are some core features within press release distribution software:

**Press release creation:** Press release distribution software allows users to upload, create, and edit press releases.

**Multimedia:** In addition to text editing, most press release distribution software includes features for embedding videos, photos, or other rich media. Businesses may wish to add multimedia in their press release to showcase new products or logos, or to simply make their press release more interactive and engaging.

**Newsrooms:** Press release distribution software that focuses on targeted PR outreach enables businesses to create a branded online newsroom. This feature allows users to customize the look and feel of their newsrooms and press releases by changing colors, fonts, logos, images, and page design.

**SEO optimization:** One of the most popular reasons businesses distribute press releases is to increase search engine visibility. Press release distribution services should include features for optimizing a news release for better SEO, such as schema markup, structured data, and meta tags.

**Contact list:** PR outreach tools provide businesses with a searchable database of relevant media contacts.

**Social sharing:** Some press release distribution products integrate with social media so press releases can be easily shared on social networks like Twitter, Facebook, and LinkedIn. This feature can further increase press release visibility and engagement.

**Analytics:** Distribution tools need to report on the effectiveness of press releases so the business can determine the reach and success of their PR campaign. Most products have built-in analytics features to measure views and clicks, but companies may need to invest in [PR analytics software](https://www.g2.com/categories/pr-analytics) for a full picture of campaign effectiveness.

### What are the Benefits of Press Release Distribution Software?

With the ever-changing landscape of information distribution, knowing how to navigate the proper channels to make the public aware of a company’s news is more important than ever.

**Media coverage:** The primary goal of using press release distribution software is to secure news coverage for the user’s company. A press release can be about any newsworthy event related to the business, such as a new product launch, a merger or acquisition, an award, a rebrand, an event, or even crisis management. Press release distribution software can help a business secure coverage in print publications like newspapers and magazines; traditional media channels like ABC, NBC, and Fox; as well as digital news sites and search engines like Google News, Yahoo, and Bing. By tracking distribution across all these channels, businesses can learn which news channels are the most effective and improve their exposure for future PR campaigns. 

**Search visibility:** Many businesses use press release distribution software to improve their search visibility and rankings in search results. Most professional news organizations have a high domain authority (DA), which means they are recognized as authorities in a certain industry and will rank higher on search engine results pages (SERPs). Since press releases always include a link to the company’s website, they can increase the company’s referral traffic which positively influences their search ranking. 

**Media relationships:** The more press releases a business distributes, the more likely they are to build stronger relationships with specific media outlets and journalists. Some press release distribution companies provide users with access to a media database with up-to-date contact information for journalists, bloggers, and media influencers. When a company develops a positive relationship with a member of the press, it becomes easier to pitch news stories to them and increases the likelihood that the journalist will publish the press release.

### Who Uses Press Release Distribution Software?

The end users of press release distribution software will depend on a business’s size and industry. In general, these products and services are most commonly leveraged by teams responsible for communicating with an organization’s external audiences, such as public relations, marketing, and corporate communications. In a small business, marketers may be responsible for the company’s PR efforts as well. An enterprise company, however, is likely to have enough staffing and resources for a dedicated public relations team. [PR firms](https://www.g2.com/categories/pr-firms) and public relations agencies also use press release distribution software to send press releases on behalf of their clients.

#### Software Related to Press Release Distribution Software

Related solutions that can be used together with press release distribution software include:

[Media and influencer targeting software](https://www.g2.com/categories/media-and-influencer-targeting) **:** In addition to distributing press releases via newswires, businesses can target specific journalists with media and influencer targeting software. These solutions, more commonly referred to as media databases, contain contact information for journalists, social media influencers, and bloggers with authority in a specific industry. In contrast to press release distribution, media and influencer targeting software allows PR teams to target specific members of the media who may be interested in sharing the company’s message with their audience.

[PR CRM software](https://www.g2.com/categories/pr-crm) **:** In many cases, an organization may consistently work with the same journalists and media influencers to share announcements and secure news placements. PR CRM software helps businesses store their contact information and manage relationships with media professionals. This type of software tracks a company’s history with a journalist and provides insight into which campaigns are generating the most interest among media influencers.

[PR analytics software](https://www.g2.com/categories/pr-analytics) **:** Once a press release has been distributed and news coverage has been secured, it’s necessary to measure the impact of the coverage on the company. PR analytics software helps businesses measure the success of their public relations campaigns by analyzing metrics such as views, clicks, and reader engagement.

### Challenges with Press Release Distribution Software

Press release distribution software solutions can come with their own set of challenges. 

**Lack of personalization:** Press release distribution services, or newswires, deliver press releases to a large number of media outlets and news sites. Many of the journalists who see the press release will be uninterested in covering it because it may not relate to their areas of interest or subject matter expertise. While newswires can offer a wider reach than targeted PR outreach, the lack of personalization may also result in a lack of media coverage.

**Manual process:** Targeted PR outreach allows businesses to send more personalized pitches to members of the press. While hyper-targeted distribution may result in more media coverage, the process of finding, selecting, and pitching individual journalists can be time consuming. This may be especially challenging for small businesses with limited resources.

### How to Buy Press Release Distribution Software

Whether a business is looking to invest in press release distribution software for the first time or seeking to replace an existing service, the following are a few of the most important considerations:

**SEO** : Search engine optimization involves shaping content to be favored by search engine algorithms. Any company wants their publications to be found easily, but companies in niche markets and new companies looking to gain exposure will especially want to put SEO at the top of their priority list. A good first step would be to work with the company’s marketing team to determine which press releases need a high search engine ranking and for which keywords and then select a product that can effectively improve the SEO of the releases.

**Media monitoring** : Being able to monitor the media and have accurate tracking and analysis of how the releases are doing on certain sites can help a brand execute more effectively. It’s important to determine which metrics will help measure success, and look for products that can deliver those accurately. Buyers must focus on the products that can track these metrics in an easily digestible way to make sure the entire team can understand them, and set goals to align with them.

**Proofreading** : Users should make sure that all material is distributed without spelling or grammatical errors every time because there is nothing less professional than spelling and grammar mistakes on promotional material. Some distribution services offer a second round of proofreading through their service to ensure that the release looks as clean and professional as possible. Buyers need to decide whether they want their proofreading done in-house or by a distributor (or both), and then look for services that match their publishing cycle.

**Geographic needs** : Certain companies will not need to mass distribute their content on a national scale. Some markets are so geographically centralized that only a local or statewide release is necessary. Users must not spend unnecessarily on the national distribution of materials that need a more focused release, and choose a distributor that can deliver a message to the localities that will benefit them most.

**Market** : Users should have a clear understanding of their demographic before they work on any press release distribution. Not all demographics are surfing the web or using traditional media in the same way. They must have a clearly defined persona and understand where they’re getting their news, then work with a distributor that specializes in these markets and the media avenues that inform them.

**Social media** : Facebook, Twitter, LinkedIn, and other social media sites are beginning to reach more people of all demographics than traditional media outlets. Once a persona is defined, users can find out what social media sites their customers use the most. B2B consumers will have a large presence on LinkedIn, while B2C customers are more likely to be on Facebook. Twitter is a good middle ground for both demographics. If social media is an important part of a media strategy, users need a distributor that can utilize those channels effectively.

### What Does Press Release Distribution Software Cost?

The cost of press release distribution services will depend on a few factors, including the number of press releases delivered, the size of the distribution list, and the media channels covered. Some press release distribution companies incorporate fees for additional services including multimedia, higher word counts, or language translation. Discounts are often available if the company chooses to purchase multiple press releases or an annual subscription. While newswire services typically charge per press release, PR outreach tools provide access to their media database and newsroom features with the purchase of a software license.

#### Return on Investment (ROI)

Positive ROI is achieved when the benefits of press release distribution exceed its costs. Since the goal of press release distribution is increased brand awareness, it can often be challenging to calculate an exact return on investment. Businesses should carefully track the amount of media coverage and traffic that results from a press release to determine if the benefits outweigh the costs and time spent.