Muck Rack Reviews & Product Details

Muck Rack is the AI communications platform where trusted data, human expertise, and embedded intelligence come together to drive clarity, speed, and impact across the PR workflow. Founded in 2009 to support journalists and strengthen the media ecosystem, Muck Rack has grown into a single system of record used by thousands of organizations to make sense of the media conversation around them. Today, teams rely on Muck Rack to understand how their brand shows up across news, social channels, and AI-generated answers, and to act with confidence in a rapidly changing communications landscape. Purpose-built for communications and public relations professionals, Muck Rack brings together global media monitoring, trusted media data, AI automation, and analyst-led Media Intelligence into a single PR software platform. Teams can find and engage the right journalists, monitor coverage and conversations in real time, assess brand perception and narrative risk, and prove the impact of their work through unified reporting. All capabilities are powered by the same intelligent data layer, eliminating silos and enabling faster, more confident decision-making across the organization. At the foundation of the platform is visibility and intelligence across the full narrative. Muck Rack monitors news, social media, podcasts, newsletters, and global outlets in real time, using advanced tagging, entity recognition, and entity-level sentiment to surface the earned media coverage and conversations that matter most. This intelligence is paired with the industry’s most trusted Media Database, built through a combination of advanced technology and an in-house editorial team that manually verifies journalists and outlets. The result is accurate, up-to-date data that strengthens outreach, monitoring, and reporting. Muck Rack’s AI is embedded with intention and designed to empower communicators. AI automates time-consuming tasks such as research, filtering, summarization, targeting, and reporting, while human editorial and analyst expertise ensures nuance, credibility, and context. Embedded AI agents support every stage of the workflow, from building media lists and optimizing pitch recipients to summarizing coverage and connecting outreach activity to results. These capabilities extend into Generative Pulse, Muck Rack’s solution for Generative Engine Optimization and Answer Engine Optimization. As audiences increasingly rely on AI-generated answers, Generative Pulse shows how brands appear in those responses, which journalists and sources influence them, and how visibility and sentiment change over time across major large language models. With this insight, teams can understand and influence how earned media shapes AI answers and track progress alongside traditional PR metrics. Muck Rack also turns measurement into proof of impact. Dashboards, competitive benchmarking, pitch-to-coverage attribution, and executive-ready reports connect PR activity to outcomes such as share of voice, sentiment, narrative movement, and AI visibility. Media Intelligence adds a human-led advisory layer through Insight Reports, Curated Digests, and executive briefs that cut through noise and provide clear recommendations. Together, Muck Rack transforms PR from reactive reporting into a proactive, strategic driver of brand reputation management, crisis monitoring, trust, and influence.

Product Website

Seller

Muck Rack

Discussions

Muck Rack Community

Languages Supported

English

Overview by

Gabrielle Smith

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

View More Pricing Information

Muck Rack Integrations

(7)

Verified by Muck Rack

Muck Rack Media

Muck Rack Demo - Discover journalists, podcasters, freelancers and more

Muck Rack’s powerful search engine for media and advanced filtering make creating hyper-targeted media lists simple and seamless.

Muck Rack Demo - Easily create dynamic media lists

Quickly create media lists with the most relevant journalists for any given campaign you're working on or topic that you're searching for.

Muck Rack Demo - Automatically track coverage and build reports

With seamlessly integrated monitoring and reporting, Muck Rack automatically notifies you and collects press hits on the topics you care about before turning them into beautifully designed coverage reports.

Muck Rack Demo - Personalized pitching at scale

Pitches on Muck Rack transforms how you send personalized emails in bulk, tracks metrics about your outreach, and organizes your company’s relationship history with every journalist.

Muck Rack Demo - Build beautiful dashboards in seconds

Choose from dozens of customizable widgets to analyze, benchmark, and compare coverage. Dashboards are interactive, accessible from anywhere, and updated in real-time.

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Lisa K.

Independent Contractor - Earned Media Strategy/Execution

Small-Business (50 or fewer emp.)

3/6/2026

"A Must-Have for Media Monitoring and Coverage Reports"

5/5

What do you like best about Muck Rack?

I have used MuckRack for many years, first as a media database but also huge user of MuckRack alerts for monitoring and building coverage reports. The live chat with your team helps me get updated information on reporters or to get guidance on boolean thread building Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I don't love the way the lists are output in Excel - I wish it was more clear on how to use the filters before you download the list. I also think, despite begging, the podcast piece of the database is wanting vs. Podchaser in terms of data and producer contacts And a mixed bag re: Substack authors including the big ones like Jim Acosta. I also HATE the changes made to setting up alerts with that middle step called "tracker" -- no explanation as to why we have it Review collected by and hosted on G2.com.

Response from Jessica Andrews of Muck Rack

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Hi Lisa, thank you so much for your review! We’re so glad you've trusted Muck Rack with your PR workflows all these years. We appreciate the candid feedback on Excel exports, podcast depth, Substack coverage and the Tracker step in alerts. We’ll pass these along to our product team. Thanks again for the thoughtful input.

Brittany I.

Senior Communications & Marketing Specialist

Small-Business (50 or fewer emp.)

8/22/2024

"Intuitive UI and Top-Notch Support Enhance PR Efforts"

5/5

What do you like best about Muck Rack?

I really enjoyed the user interface of Muck Rack. It's very straightforward and easy to understand. Their customer service, especially through the chat, is top-notch. They are quick to respond, very pleasant to deal with, and always focused on solving issues. If they can't solve an issue immediately, they get back to me in a timely fashion after researching it further. I also really love their journalist search capability. It’s impressive how easily I can create Boolean searches. These features are incredibly helpful, making it clear where everything is and ensuring I can resolve any issues quickly. The journalist search capabilities really form the bedrock of why we use media monitoring software, enabling us to tailor pitches and reach the right people. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I've been having trouble with tagging duplicates to pitches. Basically, I have to ungroup my results, tag them all to a specific pitch, and then regroup them. It's something they're working on, but it's probably the biggest issue I have. Also, when I drill down too far in a journalist search, it can get a little upset with me, so you need to be really specific right off the bat instead of filtering several times over. Review collected by and hosted on G2.com.

Response from Gabrielle Smith of Muck Rack

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Awesome to hear that Muck Rack has been valuable for building journalist relationships, monitoring mentions and reporting to stakeholders. Thank you for your feedback about our team's responsiveness - we will follow up!

Kansas S.

Small-Business (50 or fewer emp.)

4/10/2026

"Affordable Coverage with Customizable Alerts"

3.5/5

What do you like best about Muck Rack?

I find Muck Rack very affordable for pretty comprehensive coverage. The alerts are great because I don't have to go looking for stories. I also appreciate the media lists and pitching feature as it automates the process of sending emails to a lot of people while personalizing them to feel like they were sent to individuals. Additionally, I love the metrics on pitches. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I was really excited about the possibility of monitoring broadcast channels, so I went out on a limb and spent the extra money, only to learn that some of the biggest stations in my state that we work with the most aren't covered. I was not given the impression that that would be a possibility, so it was pretty disappointing to realize. Review collected by and hosted on G2.com.

Response from Jessica Andrews of Muck Rack

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Thanks for the thoughtful review. We’re glad Muck Rack is delivering strong value with monitoring, alerts and pitching tools that help streamline your workflow. It’s great to hear the platform is saving you time while keeping outreach personal and measurable.

We’re sorry to hear about your experience with broadcast coverage. We do have a process to request additional stations, so if there are specific outlets you need, we recommend reaching out to our support team. Availability isn’t always guaranteed, but we’re happy to take a closer look.

Thanks again for sharing your experience.

Madeleine B.

4/8/2026

"Convenient Media Tracking with Room for Growth"

4/5

What do you like best about Muck Rack?

I use Muck Rack for pitching media and appreciate how it helps in building media lists. I like that I can see which publications are more visible within LLMs. I find the coverage reporting useful as it allows me to add in campaigns with different metrics and share details with our CMO about what kind of media attention we're getting. The generative pulse feature is valuable as it helps me see where my brand is showing up. Coverage reporting for visibility of publications is also nice as it provides a measurable way to share with leadership that we're more or less AI visible. Additionally, setting up Muck Rack was very easy. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I think the generative pulse is still in its early stages, so I can't see exactly what is being shown on websites, on specific domains or media outlets that are important to our brand. It would be nice to see articles that the reporters I want to be in touch with are writing or who else they're including in our news. I think there could be more specifics or more comparisons between your competitors and you. And more information on what the LLM visibility does or is. Review collected by and hosted on G2.com.

Response from Jessica Andrews of Muck Rack

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Hi Madeleine, thanks for the thoughtful review. We’re glad Muck Rack is helping you build media lists, track coverage and communicate visibility to leadership. It’s great to hear Generative Pulse is adding value by showing how your brand appears across AI surfaces.

We appreciate your feedback on depth and clarity within Generative Pulse. We’re continuing to evolve with more detailed insights, stronger competitive comparisons and clearer context around how AI visibility is determined. You can expect more transparency into sources and outputs over time. We’re also investing in helping you better connect journalist activity to your outreach, including surfacing more relevant articles and coverage tied to your targets. Thanks again for sharing your experience!

Phinina C.

Small-Business (50 or fewer emp.)

4/8/2026

"Effective Media Tracking with Room for Improvement"

3.5/5

What do you like best about Muck Rack?

I find Muck Rack helpful for media tracking and reporting. It really helps us identify our successful public relations efforts and share that information with clients. I like the filters on the search bar a lot. Specifically, filtering by location is useful since many topics our clients promote are national issues, but we often only need state coverage. The filters make this much easier. Additionally, the available reporting and AI tools were a big factor in our decision to switch to Muck Rack from Cision. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Our biggest recurring issue is not being able to download our saved clips. Something else that doesn't work well is the keywords tracking doesn't have enough filters. I would prefer to be able to list words to avoid because for some clients we don't track everything, just the specific program we support. Additionally, the dashboard setup is soooo tedious; there should be a feature to feed a coverage report into all widgets on this dashboard instead of adding them one at a time. Review collected by and hosted on G2.com.

Response from Jessica Andrews of Muck Rack

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Hi Phinina, thanks for the thoughtful review. We’re glad Muck Rack is helping you track media coverage, report on PR performance and share results with clients. It’s great to hear the filters and location targeting are making it easier to focus on the coverage that matters most. We’re also glad the reporting and AI capabilities played a role in your switch.

We appreciate your feedback on clip downloads. I'm glad to report it's on our roadmap and we should have more to share soon. We’re also actively evolving our monitoring with a more advanced curation approach to give you greater control over relevance, including better ways to filter out unwanted terms. On reporting, improving dashboards and reducing manual setup is a key focus for the rest of the year as well. Stay tuned!

Carolyn E.

Senior Media & Communications Manager

Mid-Market (51-1000 emp.)

3/9/2026

"Intuitive and Easy—A Big Help for Media Lists, Pitching, and Responsive Support"

4.5/5

What do you like best about Muck Rack?

Muck Rack is pretty intuitive and easy to use. I find it really helpful for building media lists and pitching. Their customer service is also very responsive which I find helpful. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Ive made several product requests that don't seem to get fulfilled (though I understand a lot of elements go into the product roadmap.) For example, were unable to view media list notes in the pitching tool, so I have to use multiple tab/screens if I want to see personalized notes while Im pitching. Review collected by and hosted on G2.com.

Response from Jessica Andrews of Muck Rack

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Thanks for the thoughtful review. We’re glad Muck Rack is helping you build strong media lists, pitch effectively and keep reporter interactions organized. It’s great to hear our support team has been helpful along the way.

We appreciate your candid feedback on viewing media list notes within the pitching tool, and we’ll pass this feedback along to our product team. We understand how important it is to have context visible while personalizing outreach.

Michael B.

Global Head of Analytics

Mid-Market (51-1000 emp.)

2/24/2026

"Comprehensive Media Coverage Data with Intuitive Dashboards"

5/5

What do you like best about Muck Rack?

The data. Muck Rack pulls in media coverage across all industries, podcasts, Substack, broadcast coverage, etc.

It's very easy and intuitive for non-analytics teams to refine search results, create dashboards, coverage reports, etc.

I also like their GEO capabilities, and the fact that it's integrated into their core platform which they launched in 2025.

They have great customer success and on-site customer support. Their focus on helping their clients solve platform problems and manage large accounts is evident. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

My feedback is purely from an analytics lens. It would be nice if Muck Rack had more data visualization capabilities within the platform. Review collected by and hosted on G2.com.

Response from Jessica Andrews of Muck Rack

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Hi Michael, thank you so much for the kind review! We’re glad the depth and breadth of coverage across digital, broadcast, podcasts, newsletters and AI-generated answers are delivering the data your teams need to drive strategic insight. Hearing that your account teams are using Muck Rack to provide data-backed analysis is exactly the impact we aim to have. We also appreciate your feedback on data visualization – enhancing our dashboard and analytics capabilities is a major focus for us in 2026. Stay tuned!

Thanks again for partnering with us and for raising the bar on what modern PR analytics can look like.

Breanna C.

Mid-Market (51-1000 emp.)

3/10/2026

"Seamless Media Monitoring and Journalist Discovery"

4/5

What do you like best about Muck Rack?

I use Muck Rack daily for finding journalists and articles for client coverage, and it really helps me monitor when the coverage goes live. I really enjoy the broadcast clipping feature the most. It's really easy to clip the portion of the video I need by using the transcription, and it's very easy to add everything into a coverage report for monitoring and tracking. I also appreciate that I can find reporters by specific beats, titles, or locations, which just makes the process of creating a media list so much easier. Compared to Cision, Muck Rack feels a lot more seamless and helpful, and also easier to navigate. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I think sometimes the profiles can be out of date for some reporters, so more frequent updates to profiles would be helpful. Review collected by and hosted on G2.com.

Response from Jessica Andrews of Muck Rack

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Thanks for the thoughtful review. We’re glad Muck Rack is supporting your daily workflow, especially with broadcast clipping and coverage reporting. It’s great to hear the transcription-based clipping and journalist search filters are making media list building easier.

We appreciate your feedback on outdated reporter profiles and we’ll pass this feedback along to our product team. If you notice a profile that needs attention, you can click “Request update” to flag it for our data team. That helps us review and refresh the information quickly. Thanks again for sharing your experience.

Chinar P.

Mid-Market (51-1000 emp.)

3/10/2026

"Efficient PR Tool with Stellar Support"

5/5

What do you like best about Muck Rack?

I like how organized everything is with Muck Rack. It's very fast and easy to navigate, which is crucial for my work in PR where attention to detail is key. I also appreciate that if there ever is any problem, the support team and assistance are very fast in figuring it out. They've always been able to help me with any issues, especially with coverage reports. The fast, reliable support helps me stay on track and keep everything aligned. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I think sometimes the coverage reports can be tricky to make. They take some time to develop. I think the broadcast search could be refined. It's a little difficult sometimes to find broadcast placements. And sometimes some journalist information is not as updated as fast as I would like it to be. Review collected by and hosted on G2.com.

Response from Jessica Andrews of Muck Rack

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Thanks for the thoughtful review. We’re glad the platform’s organization and speed are supporting your PR workflow. It’s great to hear our support team has helped you stay on track, especially with coverage reports.

We appreciate your feedback on report setup, broadcast search and contact freshness and we’ll pass this feedback along to our product team. If you’re having trouble locating specific broadcast placements or notice outdated journalist information, our support team can review examples and help troubleshoot. You can also use “Request update” on a profile to flag changes for our data team.

Thanks again for sharing your experience.

annika c.

PR Account Manager

Small-Business (50 or fewer emp.)

3/9/2026

"Best-in-Class Media Database and Valuable Generative Pulse Reporting"

5/5

What do you like best about Muck Rack?

I think Muck Rack's media database is one of the best! I also think their Generative Pulse reporting has been beneficial to my team and clients. They provide more information than what is available on other tools. I feel like Muck Rack is one, if not the leading, PR tool. Every feature it has has been beneficial on a PR standpoint. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Coming from an SEO/Digital Agency, it's harder to track reporting than I'd like. BUT the generative pulse reporting has been helpful on the AI side. I wish their media reporting in general were easier for my clients. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

The AI-generated results for visibility information have been very beneficial to my team and clients. It provides an understanding of where we sit amongst our competitors and who we should be reaching out to for our media outreach pitches. Muck Rack has been the only tool I've seen that has been ahead of the rest on these tools for PR pros. Review collected by and hosted on G2.com.

Response from Jessica Andrews of Muck Rack

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Hi Annika, thanks for the thoughtful review! It means a lot to hear this perspective from an SEO and digital agency. We’re glad the media database and Generative Pulse are helping your team understand visibility across competitors and identify the right outlets to prioritize. Being ahead on AI-driven PR insights is something we’re proud of.

We appreciate your feedback on reporting usability and we’ll pass this feedback along to our product team. Making media reporting clearer and more client-friendly, especially for digitally focused teams, is an area of focus for us this year. Thanks again for sharing your experience and for recognizing the impact of our AI capabilities.