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PR.co Reviews & Product Details

PR.co Overview

What is PR.co?

pr.co builds beautifully designed online newsrooms and software to help PR teams increase media exposure and brand awareness and build a positive reputation. Our online newsrooms make your company’s milestones shine and make it easy for any stakeholder, from journalists to investors, to connect with your brand. Our software helps communications teams publish news (CMS), manage contacts (PR CRM), send tracked emails (distribution), manage complex editorial workflows (collaboration platform), host and stream virtual events, and increase inbound PR. PR.co is the preferred choice for socially-conscious brands and B Corps-- we are proud to work with Polaroid, Shimano, Dolby, Remote, and Doctors without Borders. We offer our services at cost price to NGOs.

PR.co Details
Discussions
PR.co Community
Languages Supported
Afrikaans, Arabic, Danish, German, Greek, English, Finnish, French, Italian, Japanese, Dutch, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Turkish, Chinese (Simplified)
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Product Description

PR.co allows you to create your pressroom, publish your news, and pitch your media contacts all from a PR toolkit.


Seller Details
Seller
PR.co
Year Founded
2013
HQ Location
Amsterdam, Noord-Holland
Twitter
@prdotco
5,692 Twitter followers
LinkedIn® Page
www.linkedin.com
10 employees on LinkedIn®

Sjors M.
SM
Overview Provided by:
Building beautiful newsrooms for fast-growing brands | 🇳🇱 in 🇵🇹 | Commercial Director at pr.co

Recent PR.co Reviews

Verified User
A
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"Great team, helpful tool"
The team at PR.co make it a super easy set up process and they're on hand to guide you through every step of the way. I use the tool on a daily bas...
Altynay S.
AS
Altynay S.Mid-Market (51-1000 emp.)
5.0 out of 5
"Effortless Newsroom Management with PR.co"
It simplifies our PR workflow by providing a centralized hub where we can efficiently manage our PR strategy. The user-friendly interface and intui...
Nederlands F.
NF
Nederlands F.Small-Business (50 or fewer emp.)
4.5 out of 5
"Most valuable for non-profits"
PR.co simplifies the news publishing and distribution process. With their services, we can publish news and send it to journalists or other interes...
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4 people requested security information

PR.co Media

PR.co Demo - Beautiful newsrooms
All our newsrooms are tailored to our customers' brands— we guarantee these are the best-designed newsrooms out there.
PR.co Demo - Built with journalists
Our newsrooms are designed in collaboration with journalists and have loads of features to make their work faster and easier. They'll love you for it.
PR.co Demo - For socially conscious brands
Socially-conscious brands realize their impact on the world around them—and are bold enough to try and shape it for the better. These are the businesses of the future.
PR.co Demo - Increase media exposure
Our newsrooms and software help your team(s) publish beautiful news, send spot-on pitches and work together with colleagues and agencies.
PR.co Demo - Well designed, and easy to use.
The User Interface of the pr.co platform: software should be intuitive— we've got you and your team covered.
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Have you used PR.co before?
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33 PR.co Reviews

4.7 out of 5
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33 PR.co Reviews
4.7 out of 5
33 PR.co Reviews
4.7 out of 5

PR.co Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for PR.coQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Altynay S.
AS
Marketing Team Member
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about PR.co?

It simplifies our PR workflow by providing a centralized hub where we can efficiently manage our PR strategy. The user-friendly interface and intuitive features make it a breeze to create and distribute press releases, while the connectivity to our website ensures a cohesive online presence. One standout aspect is the exceptional support we receive from our dedicated account manager, who consistently goes above and beyond to ensure our needs are met. Review collected by and hosted on G2.com.

What do you dislike about PR.co?

Our journey with PR.co has been overwhelmingly positive, and we have encountered no major issues or drawbacks. Review collected by and hosted on G2.com.

What problems is PR.co solving and how is that benefiting you?

Simplified Content Publishing: PR.co simplifies the process of creating and publishing press releases, eliminating manual tasks and saving valuable time.

Data-Driven Insights: PR.co provides valuable insights and analytics that enable us to track the performance of our PR campaigns in real-time.

Efficient Collaboration: By providing tools for team collaboration, PR.co facilitates smooth communication and collaboration among team members. Review collected by and hosted on G2.com.

Nederlands F.
NF
Hoofd Marketing & Communicatie
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about PR.co?

PR.co simplifies the news publishing and distribution process. With their services, we can publish news and send it to journalists or other interested parties—all at once. This streamlined approach saves time and ensures that our story reaches the right audience promptly.

Managing media contacts and emails is very easy with PR.co's comprehensive CRM system. We keep track of all our important connections and ensure efficient communication and collaboration with journalists and interested parties.

The Media Kits of PR.co help you to organize different themes and stories and can be used both externally and internally. Review collected by and hosted on G2.com.

What do you dislike about PR.co?

The backend doesn't let you scroll down when a pop-up is opened. This means you have to minimize your screen in order to save i.e. a password for a Media Kit. Also, HR images are not scaled automatically within campaigns and are therefore available for download to all. However, the account managers are very open minded and willing to find a solution that suits your needs. Review collected by and hosted on G2.com.

What problems is PR.co solving and how is that benefiting you?

Publishing and distributing from one CRM and having one press room. Review collected by and hosted on G2.com.

Verified User in Sporting Goods
AS
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about PR.co?

The team at PR.co make it a super easy set up process and they're on hand to guide you through every step of the way. I use the tool on a daily basis and it's significantly improved media relations and media intelligence for us. Review collected by and hosted on G2.com.

What do you dislike about PR.co?

The CMS could do with an upgrade but the team are aware and hoping to implement some changes in the near future. Review collected by and hosted on G2.com.

What problems is PR.co solving and how is that benefiting you?

PR.co helps us improve media relations and professionalise our media approach. Review collected by and hosted on G2.com.

Verified User in Electrical/Electronic Manufacturing
UE
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about PR.co?

PR.co has a lot of really useful resources online, that not only help with day-to-day PR strategy but for getting internal buy-in to use the software and to make the onboarding process easy. Review collected by and hosted on G2.com.

What do you dislike about PR.co?

Some of the tools aren't super intuitive, for example, you can't change the file name of a photo once it's already uploaded to a media kit. Review collected by and hosted on G2.com.

What problems is PR.co solving and how is that benefiting you?

Pr.co is a key tactic in driving in bound PR opportunities. Journalists know how to find us, and they have the information they need on hand. Review collected by and hosted on G2.com.

PD
CPO
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about PR.co?

The platform is easy to onboard, easy to use and it helps us to do our jobs more efficient and in a beautiful manner. The fact that we can create the source of truth for all things related to our brand is invaluable. What our developers love most is that we can do all this without them, so they can develop our own product instead of building and maintaining a non-core product. Furthermore, they have a great and friendly support team. Always willing to give us a helping hand. The team is quick to respond, and even if they can’t solve our issue immediately, they always find ways to help. Review collected by and hosted on G2.com.

What do you dislike about PR.co?

I'd love to be able to churn out static pages (e.g. a page for investor relations). I've been told that that's on the roadmap. Review collected by and hosted on G2.com.

What problems is PR.co solving and how is that benefiting you?

As a globally known digital brand, which includes a large media outlet, we know what a seamless experience with journalists should look like. If you want someone to write a story about you, you have to give them the info they might need in order to do so. That includes sending images, fact sheets, quotes, contact information for further press inquiries, but also on-brand content and highlights over time to give journalists an easy way to do figure out if it's worth writing about you.

We use pr.co to build that brand story and when we have news to go out to third party media we do it in a way our journalists would like to be reached out to. pr.co helps us to build beautiful on-brand content but also to build relationships with other media in an efficient way. Review collected by and hosted on G2.com.

Seel S.
SS
Press Officer
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about PR.co?

One of the reasons we chose to work wih pr.co is how easy it is to use. The platform itself is very straightforward and uncomplicated. Our team and journalists (!) love it because it's easy to maintain and it makes our news look more professional. Review collected by and hosted on G2.com.

What do you dislike about PR.co?

It would be great if they can add a track change tool. Review collected by and hosted on G2.com.

What problems is PR.co solving and how is that benefiting you?

Before working with pr.co, we used several tools to impulse our media relations efforts. Although this isn't an all-in-one tool, pr.co makes my job much easier. What we appreciate the most as a team is the fact that the platform allows us to collaborate. Review collected by and hosted on G2.com.

Verified User in Sporting Goods
US
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about PR.co?

The Shimano newsroom was built without specific needs in mind. For a globally-minded business with a variety of regional offices and distributors, it's important that the branding of our newsroom looks and feels the same as the rest of our websites. This consistency helps us build trust with our stakeholders, as we aim to provide a seamless experience for them.

The CRM database has helped us organize our work and enhance our media relations strategy. Review collected by and hosted on G2.com.

What do you dislike about PR.co?

There is nothing to dislike about PR.co, where a feature that could be improved is the ability to track and compile media coverage in a seamless report. I find the adding clippings feature a bit cumbersome. Review collected by and hosted on G2.com.

What problems is PR.co solving and how is that benefiting you?

Any challenges that we encounter, PR.co helps us solve quickly and seamlessly. This increases our impact and helps ensure clear lines of communication across our regional offices - knowing that any member of our team can reach out to the supportive PR.co team member with any questions is very helpful! Review collected by and hosted on G2.com.

☆ Jon W.
☆W
Owner
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about PR.co?

• Easy to use tool, very intuitive

• Hands-on support team that answers our questions and fixes our issues

• Smooth collaboration within our team

High-res images & videos for our client’s media kits

• News categorization: this feature allows us to use our online newsroom to feature our client’s latest news and their press assets. Review collected by and hosted on G2.com.

What do you dislike about PR.co?

If I had to pick a downside, I wish the CRM integrated with Gmail so colleagues could see who & how what media were last pitched. But maybe this feature is added someday! Review collected by and hosted on G2.com.

What problems is PR.co solving and how is that benefiting you?

• pr.co helps us showcase our client's latest happenings and media kits in one place.

•The platform helps us build and maintain strong relationships with the media

• pr.co makes it easier for us to manage our client’s media relations. Our newsroom offers everything a journalist might need to write a story Review collected by and hosted on G2.com.

RS
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about PR.co?

Overview and fast build up off your press releases. Easy to use in the backend. Review collected by and hosted on G2.com.

What do you dislike about PR.co?

A summary c.q. clippings with a press release. Review collected by and hosted on G2.com.

What problems is PR.co solving and how is that benefiting you?

Quick build up about press releases and a database for mediakits. Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
UP
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about PR.co?

Easy to use the tool, very intuitive and user friendly. The team is very helpful and energetic; it is easy to use, even for non-tech-savvy users. Powerful media kits: we use this function to upload high- res images, documents, and fact sheets. etc., for each of our clients. Instead of using links that expire, we usually send the newsroom or media kit. The PR CRM helps us to keep our media database up to date. We can add our latest encounters with the journalists we work with. Review collected by and hosted on G2.com.

What do you dislike about PR.co?

We sometimes run into minor bugs, but the support team is quick to fix any issues we run into. Review collected by and hosted on G2.com.

What problems is PR.co solving and how is that benefiting you?

The platform helps us build and maintain stronger relationships with the media. It helps us to showcase our client's latest happenings and kits in one place. Having a centralised hub for press assets makes our clients look more professional and makes our job as an agency much easier. The categorisation feature helps us create individual pages and media kits for each client, making a journalist's job a lot easier. Review collected by and hosted on G2.com.