--- title: Meltwater Reviews meta_title: 'Meltwater Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 2657 reviews by the users' company size, role or industry to find out how Meltwater works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 2657 scale: '5' date_modified: '2026-07-13' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Meltwater Reviews **Vendor:** Meltwater **Category:** [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) **Average Rating:** 4.1/5.0 **Total Reviews:** 2,657 ## About Meltwater Meltwater empowers companies with a suite of solutions that spans media, social, and consumer intelligence. Since 2001, we’ve helped organizations harness the world’s data in real time to fuel smarter decisions, stronger performance and sustainable growth. By analyzing nearly 1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge needed to drive results. With 27,000 customers, 50 offices across six continents and 2,200 employees, Meltwater is the industry partner of choice for global brands making an impact. We activate the power of data so businesses can make smarter, faster decisions. With the most robust dataset across media, social, consumer trends – and now insights into how large language models (LLMs) shape brand visibility – we give companies a complete view of the conversations, behaviors, and signals influencing their markets. Our powerful AI turns this breadth of data into actionable insights, empowering teams across PR, communications and marketing to confidently drive strategy. -- Mira Studio (AI-Powered Media, Market, and Brand Intelligence Assistant) Key features - Natural language querying - Automated insights - Structured reports - Trend-spotting and explanations with suggested actions - Integrated throughout the full Meltwater Platform - Integrates with Copilot and Slack What is Mira Studio? Mira Studio is Meltwater’s conversational AI teammate for media, market, and brand intelligence. Mira Studio helps PR, comms, and marketing teams cut through complexity and reduce time spent on manual analysis, with prompt-driven reporting, briefing, simplified data exploration, and real-time answers. Who uses Mira Studio? Teams that need quick and shareable insights while reducing manual time spent digging through data. Mira Studio converts Meltwater data into summaries, visuals, and provides explanations through natural language interaction. Get to the why of what’s happening, not just the what. -- Media Intelligence for PR (Media Monitoring and Analysis Platform) Key capabilities - Monitor 6M different media sources - Unlimited search - Real-time alerts - Journalist identification - Competitive benchmarking - Unified, shareable reporting - Predictive analytics for mention forecasting - Brand-level sentiment What is Meltwater Media Intelligence? Meltwater’s media intelligence platform monitors and analyzes earned media coverage through tracking brand mentions and narratives across news, print, broadcast, podcasts, and social media. This enables faster response times to trends or feedback through real-time awareness of message penetration, emerging risks, and consumer sentiment. Who Uses Meltwater Media Intelligence? PR and comms teams use Meltwater Media Intelligence to strengthen PR strategies with accurate measurement of brand impact across media sources. With journalist outreach capabilities within a single platform, PR efforts are streamlined for better results. -- Social Listening and Analytics Key capabilities - Monitoring 200B+ social conversations - Analysis of 300M+ social profiles - Influencer identification - Shareable reporting across earned, owned, and paid social - Brand-level sentiment and predictive analytics for brand measurement and forecasting - AI agents for Boolean search creation and management - AI-powered insights summarize brand and topic narratives - Access to Meltwater API What is Meltwater Social Listening and Analytics? Meltwater social listening and analytics is an integrated platform providing monitoring and AI-powered analysis for billions of social conversations. Connect consumer insights to social strategy and marketing campaigns for a seamless approach to brand promotion, quicker crisis response, and powerful competitor insights without data caps. Who uses Meltwater Social Listening? Marketing and social teams in charge of consumer, competitor, and industry insights. -- Influencer Management (Klear – Influencer Relationship Management Platform) Key capabilities - Database of 30M+ global creator profiles - AI-driven influencer discovery and recommendations - Influencer vetting and brand safety analysis - AI-driven outreach and relationship management - Campaign management and creator collaboration tools - Performance benchmarking and ROI tracking - Competitive influencer intelligence What is our influencer management solution? Klear is Meltwater’s influencer discovery and influencer relationship management solution. Vet, manage, and measure influencers and campaigns at scale from within a single tool. AI-powered influencer recommendations improves targeting accuracy, providing better matches and influencing better ROI. Who uses our influencer management solution? Marketing, PR, and Influencer teams use Klear for implementing and scaling their influencer campaigns. Outreach, gifting, payment, analysis and reporting can all be managed through our platform. -- Enterprise and Professional Services Key capabilities - Analyst-led insights and reporting - Custom data configurations - Enterprise-grade support and delivery What is Meltwater Enterprise and Professional Services? Customized intelligence solutions and professional services from Meltwater experts supports large enterprises with advanced or bespoke requirements. This service provides complex data analysis and reporting that go beyond standard product workflows, and ensures fast and accurate delivery for high-stakes or large-scale intelligence needs. ## Meltwater Pros & Cons **What users like:** - Users appreciate the **intuitive and easy-to-navigate interface** of Meltwater, enhancing their content management and analytics experience. (168 reviews) - Users find Meltwater's **ease of use and powerful features** enhance their experience and streamline their workflow. (137 reviews) - Users find the **helpful support and responsive service** from Meltwater essential for their ongoing success and satisfaction. (136 reviews) - Users highly value the **exceptional customer support** from Meltwater, noting responsiveness and helpfulness that enhance their experience. (111 reviews) - Users highlight Meltwater's **helpful and responsive customer service** , which greatly enhances their overall experience and satisfaction. (107 reviews) - Users value the **detailed analytics** of Meltwater, enhancing their understanding of social media performance significantly. (102 reviews) - Users value the **helpful support and insightful reports** provided by Meltwater, enhancing their overall user experience. (96 reviews) - Detailed Information (80 reviews) - Monitoring (77 reviews) - Coverage (75 reviews) **What users dislike:** - Users note the **need for improvement** in relevance and accessibility of Meltwater's sourced content and platforms. (90 reviews) - Users find the **learning curve steep** , struggling with Boolean logic and training requirements for using Meltwater effectively. (63 reviews) - Users find Meltwater's **complexity** overwhelming, especially with Boolean logic and the interface's lack of intuitiveness. (55 reviews) - Users experience **data inaccuracy** with Meltwater, leading to challenges in search results and sentiment measurement issues. (50 reviews) - Users find Meltwater's interface **not always intuitive** , often stumbling upon features instead of easily discovering them. (50 reviews) - Users experience **technical issues** with Meltwater, encountering bugs, lag in accuracy, and content rejection challenges. (48 reviews) - Limited Features (45 reviews) - Users find **difficult navigation** in Meltwater challenging, with a steep learning curve and confusing labels affecting efficiency. (44 reviews) - Media Monitoring (44 reviews) - Users experience **limited search functionality** and slow content updates, impacting the effectiveness of Meltwater’s tools. (40 reviews) ## Meltwater Reviews ### 1. Easy to Use, Flexible Coverage Additions but Could Improve for Canada **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2026 **What do you like best about Meltwater?** I like that Meltwater is easy to use and that you can add any missing coverage. **What do you dislike about Meltwater?** It wasn't picking up all Canadian coverage or Canadian radio coverage. **What problems is Meltwater solving and how is that benefiting you?** Media monitoring, insight reports and journalist searches, which make our work easier and back our work by insights. ### 2. Use for corporate brand tracking...sometimes **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) **Reviewed Date:** September 27, 2025 **What do you like best about Meltwater?** Meltwater is great for tracking media hits, especially those that may be harder to find through a typical Google search. Much of my work is on social media. Meltwater collects info from across the web including social media. **What do you dislike about Meltwater?** It's rather complex and the learning curve is tricky. If your company wants to invest in this, be sure you have regular training periods. I also recommend the training/onboarding crew at Meltwater do more hands-on training. The show demos are not as useful. The user needs real hands-on training that is practical to their business to truly understand the nomenclature and search customization. **What problems is Meltwater solving and how is that benefiting you?** Conversation volumes across social. ### 3. Excellent Tool for Reporting and Monitoring **Rating:** 4.5/5.0 stars **Reviewed by:** María G. | Account Director, Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2025 **What do you like best about Meltwater?** Ease of use, ease of implementation, number of features **What do you dislike about Meltwater?** Media reach from Similar Web, since it gives us a regional one and not a local one. **What problems is Meltwater solving and how is that benefiting you?** Media monitoring, reporting, analytics ### 4. Great Way to Understand our Impcat **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Enterprise (> 1000 emp.) **Reviewed Date:** October 03, 2025 **What do you like best about Meltwater?** Meltwater excels at providing comprehensive media monitoring across news sources and social platforms, helping users stay ahead of public sentiment and brand mentions. The dashboards and customizable widgets make it easy to visualize media impact and measure ROI for PR and marketing campaigns. The platform’s social listening tools help me uncover deep consumer insights in real time. **What do you dislike about Meltwater?** The learning curve was a bit difficult. I've also had problems with Meltwater’s search functionality and AI tagging, sometimes getting unclear results. **What problems is Meltwater solving and how is that benefiting you?** Helping us to prove to leadership the impact of PR and social media and what it means for our business ### 5. Love the Social Listening Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** The social listening tool is really great **What do you dislike about Meltwater?** Nothing, I really love the tool it’s great. **What problems is Meltwater solving and how is that benefiting you?** Its ability to track all social listening. It used to take us so long to gather the data ### 6. Meltwater platform complemented by support team that thinks with us **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** September 24, 2025 **What do you like best about Meltwater?** This platform is easy to use and demonstrates a commitment to innovation. What stands out most for me is the personal guidance and customer support provided, which has helped us optimize the platform to better suit our business needs. The Meltwater team really think with us. **What do you dislike about Meltwater?** The product is quite costly, and it's not always clear what the added value of certain modules is. For instance, the AI-generated press database does not provide high-quality results for our markets. **What problems is Meltwater solving and how is that benefiting you?** quick understanding of how our company is being talked about in social and traditional media. The AI generated summaries are very helpful to get a quick overview. ### 7. Outstanding Research-Based Panels and Product Demos **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** The research-based panels and product demos. **What do you dislike about Meltwater?** The food at lunch was pretty bland. I appreciated the availability of refreshments throughout the venue, though. **What problems is Meltwater solving and how is that benefiting you?** I’m not sure that my company is using meltwater ### 8. Great Media Database, But Filtering Mentions Can Be Tricky **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** November 26, 2025 **What do you like best about Meltwater?** I get the most out of the media contact database **What do you dislike about Meltwater?** There are times I find it difficult to sperate all the mentions in the media monitoring for our company to find relevant mentions. Our company name contains a common name and many times it pulls in irrelevant information. **What problems is Meltwater solving and how is that benefiting you?** Meltwater allows us to reach media outlets in targeted and regional areas. It also allows us to compare share of voice against our main competitors. ### 9. Simple operation and high user-friendliness **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 02, 2025 **What do you like best about Meltwater?** Easy usability and very user-friendly Individual adjustments through your own definition of keywords **What do you dislike about Meltwater?** Sometimes, some mentions must be added manually. **What problems is Meltwater solving and how is that benefiting you?** For us, it is almost impossible to conduct our social listening manually. With Meltwater, we have an excellent interface to monitor multiple social media platforms and channels on various topics. Additionally, the analysis section offers a great opportunity to evaluate and optimize our own content in terms of KPIs and performance. ### 10. Good platform with a lot of capabilities **Rating:** 3.5/5.0 stars **Reviewed by:** Katie M. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 24, 2025 **What do you like best about Meltwater?** There is a really a ton of functionality in the platform. **What do you dislike about Meltwater?** Nothing! We've been very happy with the platform. **What problems is Meltwater solving and how is that benefiting you?** I like that we can monitor competitor data and we also use it for press releases. ### 11. Miss **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** It is very helpful to assist with PR monitoring **What do you dislike about Meltwater?** There are a lot of features I am unfamiliar with but that is a me problem **What problems is Meltwater solving and how is that benefiting you?** Being able to monitor easily ### 12. Great, Intuitive User Interface **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Meltwater?** User interface is great, very intuitive. **What do you dislike about Meltwater?** Limitations on social platforms. Understand that's beyond their control. **What problems is Meltwater solving and how is that benefiting you?** Providing measurement performance for our clients that truly meet their business objectives and goals. ### 13. Streamlined Social Media Management with Meltwater **Rating:** 3.5/5.0 stars **Reviewed by:** Michelle O. | AVP Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 29, 2025 **What do you like best about Meltwater?** I appreciate how Meltwater allows me to batch publish content, saving me from uploading to all social platforms individually. The tool's ability to track negative comments during campaigns is invaluable. I also value the influencer vetting feature, ensuring alignment with brand values, and the Engage feature for content publishing. Monitoring competitors' performance through Meltwater helps me stay informed and strategic. **What do you dislike about Meltwater?** The systemwide incidents that occur, prohibiting me from using certain features. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater to batch publish on social media, track negative comments during launches, and vet influencers, aligning them with our brand values, making our influencer strategy stronger. ### 14. Easy access and useful metrics for communication strategies **Rating:** 5.0/5.0 stars **Reviewed by:** Wendy M. | Consultora independente, Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2025 **What do you like best about Meltwater?** The site is easily accessible, has a variety of activities, and you can find efficient, real metrics that have helped me as a basis or analysis for communication strategies. **What do you dislike about Meltwater?** I have liked everything so far in the tools I have used on the platform. **What problems is Meltwater solving and how is that benefiting you?** Know the impact that press articles have had on the target audiences. ### 15. Meltwater has not just given us tools, but the knowledge and support to use them effectively. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** September 19, 2025 **What do you like best about Meltwater?** Meltwater has been an invaluable partner for our nonprofit—helping us track media mentions and schedule social posts with ease. Like any platform, bugs come up from time to time, but their support team is incredibly responsive and quick to resolve issues. I also really value the monthly check-in calls, which ensure we’re optimizing the tools for our success, and the virtual learning sessions that make a huge difference for a small nonprofit like ours. The customized dashboards are another highlight—making it simple to pull clear, professional results for our board and stakeholders. Overall, Meltwater has not just given us tools, but the knowledge and support to use them effectively. **What do you dislike about Meltwater?** As anything sometime bugs come up but Meltwater fixes things fast. **What problems is Meltwater solving and how is that benefiting you?** Meltwater has been an invaluable partner for our nonprofit—helping us track media mentions and schedule social posts with ease. ### 16. Easy to Use and Customizable After Initial Learning, Sometimes with Coverage Gaps **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Environmental Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2025 **What do you like best about Meltwater?** Once you get familiar with the platform, it becomes easy to use and customize to fit your needs. **What do you dislike about Meltwater?** One downside is that not all media outlets or clippings appear in the analysis, since the platform doesn’t support sources requiring an account. While that’s understandable, it means I don’t get a complete overview and have to double-check on Google to ensure nothing is missing **What problems is Meltwater solving and how is that benefiting you?** Meltwater helps me gather media monitoring data and easily create internal reports. ### 17. Really useful tool for social listening, posting and analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Tom T. | Digital Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2025 **What do you like best about Meltwater?** I really like the fact that the Meltwater team take on board feedback for product improvements. It's really easy to schedule posts across multiple platforms and duplicate old posts - I use it every day. The support team are really responsive and fast at resolving issues. **What do you dislike about Meltwater?** Can be a bit slow to upload videos (not an issue only with Meltwater but most social scheduling software) You get occasional errors with posting although this is usually an issue with an asset or a need to clear your cache. **What problems is Meltwater solving and how is that benefiting you?** We need a tool to easily schedule organic social content to multiple platforms and report on their results. We also needed a tool to manage our PR efforts - sending out communications, finding suitable media contacts. ### 18. Tools in One Place, but Clunky Navigation **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** January 15, 2026 **What do you like best about Meltwater?** A lot of tools in one place. I especially like the search features for writers. **What do you dislike about Meltwater?** The navigation is very clunky. Setting up reports is also cumbersome and still requires a lot of refining once downloaded. **What problems is Meltwater solving and how is that benefiting you?** Easily distributing outreach to multiple targets, with segmentation. ### 19. Intuitive, Detailed Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Carter C. | Senior Communications Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2025 **What do you like best about Meltwater?** It's an incredibly intuitive, productive and detailed platform. It's helpful in tracking a broad swath of coverage across different platforms, and the team has been both very nice and extremely helpful in onboarding and continuing use. **What do you dislike about Meltwater?** The backend of the platform is still a challenging, but I don't have much for productive feedback on how to make it better. It's one of the best products like it on the market, but using it could certainly, as always, be improved. **What problems is Meltwater solving and how is that benefiting you?** The platform continues to help us expand our monitoring reach, learning what the sentiment is across different platforms and audiences. It's providing real time updates when we need it, and offering an intuitive, unique way to look at data and insights. ### 20. Great collaboration with Meltwater **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Meltwater?** The staff is excellent. Very knowledgeable and wonderful to work with. **What do you dislike about Meltwater?** I haven’t experienced too many downsides. **What problems is Meltwater solving and how is that benefiting you?** Curating global news. Saves us time and resources ### 21. Overall happy with Meltwater **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Medical Devices | Enterprise (> 1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Meltwater?** I love that you can fairly quickly and easily see the last 20+ articles a reporter has worked on. That's really helpful for quickly assessing whether they would be likely to cover our news or not. **What do you dislike about Meltwater?** I haven't been using Meltwater for too long yet, so I can't speak too strongly to anything not working. It still takes a lot of time to build a media list, but I don't have any ideas for making this a faster process. **What problems is Meltwater solving and how is that benefiting you?** It helps us build media lists for media pitching. This would be difficult to do otherwise. ### 22. High-Quality Data and an Intuitive, Industry-Leading Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** High-quality data, an intuitive interface, and industry-leading technology. **What do you dislike about Meltwater?** Pricing and cost structure -- would love more flexibility **What problems is Meltwater solving and how is that benefiting you?** Quality data allows for reliable and intelligent analysis. ### 23. Easy to Love, But Klear Influencer Search Needs More Results **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** Visual search is useful for social specific teams **What do you dislike about Meltwater?** Amount of outputs. Specifically on Klear, influencer search doesn’t bring up much. **What problems is Meltwater solving and how is that benefiting you?** demographics for influencers, influencer vetting ### 24. Meltwater's Support Team is Always Available to Help You Maximize Your Membership **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) **Reviewed Date:** September 26, 2025 **What do you like best about Meltwater?** There are comprehensive tools available, and there are also advocates who can assist you in navigating them. **What do you dislike about Meltwater?** I wish it offered a better sense of what's happening with print, or provided more user-friendly help when creating searches. **What problems is Meltwater solving and how is that benefiting you?** Meltwater helps me track, quantify, and analyze media coverage for specific campaigns as well as our overall brand presence. This data is especially valuable when reporting to leadership, since not every department or industry partner fully understands the nuances of public relations. By providing measurable results, I’m able to clearly demonstrate the impact and value of our PR efforts. ### 25. Seamless integrated social media and media relations solution **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** August 08, 2025 **What do you like best about Meltwater?** I appreciate having all of our social media and media relations searches and analytics available in one place. The integration has saved our team a lot of time. Additionally, the customer support is top tier - we can always rely on a Meltwater representative to jump on a call with us to problem solve. **What do you dislike about Meltwater?** Occasionally, partnership or API limitations can block us from having access to certain reporting or media results. But that is an issue that is not exclusive to Meltwater. **What problems is Meltwater solving and how is that benefiting you?** Our brand goals center heavily around awareness and audience growth since we have rebranded and have an important launch upcoming. Meltwater allows us to measure how our social media and media outreach tactics are achieving these KPI goals. ### 26. Social Listening Made Simple and Smart **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2025 **What do you like best about Meltwater?** “This social listening tool is clear, intuitive, and easy to use. It saves time while providing valuable insights that guide strategy and decision-making. I appreciate how effortless it feels, yet how powerful the insights are for understanding audiences.” **What do you dislike about Meltwater?** “Although the tool is clear, intuitive, and provides strong insights, I would appreciate faster data refresh rates, more customization options, and deeper integration with other platforms. Sometimes advanced features require extra learning, which could be improved for smoother adoption.” **What problems is Meltwater solving and how is that benefiting you?** This tool is excellent for understanding conversations. I use it with the Audiense integration, which lets me cover all insights, interests, and passion points from my audience. The integration is seamless and provides the best consumer insights available. ### 27. A great tool for social **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food Production | Enterprise (> 1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Meltwater?** Meltwater makes it easy to manage and schedule all your social content from a single platform, which helps improve efficiency. Additionally, it enables you to monitor media coverage, review your results, and make adjustments as needed. **What do you dislike about Meltwater?** The scheduling platform does have a few limitations. I hope that, over time, these issues will be resolved as improvements are made. **What problems is Meltwater solving and how is that benefiting you?** Meltwater makes it easy for me to schedule all my social content across different platforms, which creates efficiencies and frees up more time for me to focus on developing new engaging content and analyzing results. ### 28. Excellent AI Integrations That Elevate Our Workflow **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** AI integrations that are coming to the platform **What do you dislike about Meltwater?** Not being able to get TikTok, Facebook and Instagram mentions **What problems is Meltwater solving and how is that benefiting you?** Finding sentiment around potential partners ### 29. Intuitive Programming and Outstanding Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2025 **What do you like best about Meltwater?** The programming is very intuitive and easy to use once you get everything set up. Customer service is very responsive. **What do you dislike about Meltwater?** There have been a few issues with systems being glitchy and not updating data but thing are resolved quickly. **What problems is Meltwater solving and how is that benefiting you?** Meltwater is helping us monitor all mentions and aiding in us finding editorial opportunities. ### 30. Meltwater’s Social Listening with Constant, Reliable Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** Social listening and constant support from meltwater **What do you dislike about Meltwater?** I don’t dislike anything about meltwater **What problems is Meltwater solving and how is that benefiting you?** Helping with company growth and expansion through web ### 31. Excellent Social Platform Experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** December 02, 2025 **What do you like best about Meltwater?** Social platform to manage and post on LinkedIn. Able to give management a view into our plans. **What do you dislike about Meltwater?** I can't see the social platform - something about my security isn't working yet. Have to use my personal PC. **What problems is Meltwater solving and how is that benefiting you?** Able to see everything in one place. Previous social media solution did not allow us to tag people - this one does. ### 32. Meltwater is the most valuable platform my job provides, making my work in PR much easier. **Rating:** 5.0/5.0 stars **Reviewed by:** Darby V. | Assistant Account Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** September 26, 2025 **What do you like best about Meltwater?** I love using the keyword 'explore' because it uncovers many insights that Google doesn’t show when I search for keywords. **What do you dislike about Meltwater?** The only thing I don’t like about Meltwater is that it doesn’t always sort my newsletter articles alphabetically when they’re added at different times. **What problems is Meltwater solving and how is that benefiting you?** Gathering coverage that I might miss on Google. ### 33. Robustness and Excellent Usability, Improvement in Classification **Rating:** 5.0/5.0 stars **Reviewed by:** Rene M. **Reviewed Date:** December 15, 2025 **What do you like best about Meltwater?** I like the robustness of the Meltwater platform and how easy it is to use. The initial setup was also very easy thanks to the support from the Meltwater team. **What do you dislike about Meltwater?** Automatic classification. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater to gain valuable insights and make business decisions based on user perception. ### 34. User Friendly Interface **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** October 08, 2025 **What do you like best about Meltwater?** Having access to tutorials and a community of Meltwater users helps in the process of onboarding the software. The tutorials are simple to follow and understand, making implementation easy. **What do you dislike about Meltwater?** With the large number of features offered, it will take some time to truly understand and integrate each aspect. **What problems is Meltwater solving and how is that benefiting you?** Meltwater allows us to keep a pulse on our company's mentions throughout the different media outlets. This allows us to have a fast response time on any crises or good news we could highlight. ### 35. User-friendly tool with wide range of functionality and capabilities **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2025 **What do you like best about Meltwater?** The ability to create custom categories for content authors to analyse specific audience groups online. The range of boolean search functions can really help create custom author bios which filter specific audiences. The analysis I then create is far more reliable and useful. **What do you dislike about Meltwater?** The current range of content available through an advanced search can be limited and there seems to be an overlap between the "narrative" and "sentiment" output tabs. Ideally there would be better dashboards available in this that provide interesting insights to help guide data analysis and future searches. **What problems is Meltwater solving and how is that benefiting you?** Within our industry, it can be difficult to identify content developed by and the online behaviours of specific niche audiences. Meltwater allows me to use custom categories/bios to generate detailed audience bios (across countries and languages) to then search for data and analyse. The ability to redirect to user tweets through the platform is very useful as it can give context to the content they engaged with or created. ### 36. Great features, hard to keep up with pace of change **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Online Media | Enterprise (> 1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Meltwater?** The automation and AI features that you've recently rolled out, specifically as it relates to outreach and measurement **What do you dislike about Meltwater?** I don't have a lot of time to spend on the platform, and when I do log in, I often find it difficult to navigate. There are so many features available that, unless I keep up with them regularly, I'm not always sure which ones are most relevant to my needs at any given moment. **What problems is Meltwater solving and how is that benefiting you?** Access to the most relevant reporters for our beat(s) and tracking coverage ### 37. A great alternative to the disappointing big players **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Meltwater?** It's an incredibly robust platform that allows you to manage all social accounts across multiple brands (which is key for agency work). Love the reporting functionality which is a major piece of its competitive advantage. **What do you dislike about Meltwater?** While the approval system is awesome for social media teams, the "Alerts" function is a bit clunky as it forces you into a new slow loading tab every time you click on one. **What problems is Meltwater solving and how is that benefiting you?** As cheesy as it sounds, it really is a one-stop-shop for social media management and content creation. ### 38. Useful **Rating:** 5.0/5.0 stars **Reviewed by:** Saúl G. | Coordinador de monitoreo, Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Meltwater?** It is possible to automate many of the tasks involved in data analysis. **What do you dislike about Meltwater?** You need to detect and upload some mention sources from Meta **What problems is Meltwater solving and how is that benefiting you?** Data visualizing ### 39. Engage Module Needs Major Improvements and Better Documentation **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2025 **What do you like best about Meltwater?** The app design is fine. However, I'm not completely satisfied with Meltwater. **What do you dislike about Meltwater?** The Engage module is bad. It should facilitate moderation and automate moderation tasks. The documentation on social media integration is incorrect. Using Engage causes the app to crash. There's a lack of AI in the workflows. **What problems is Meltwater solving and how is that benefiting you?** None ### 40. Strongest platform in monitoring social and media listening **Rating:** 4.0/5.0 stars **Reviewed by:** Diana P. | Marketing Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2025 **What do you like best about Meltwater?** Meltwater’s clean and intuitive interface makes it easy to navigate and quickly access specific sections of the platform. Creating searches is also easier compared to other platforms like Cision and Sprout Social, which makes tracking media coverage feel more straightforward and less time-consuming. **What do you dislike about Meltwater?** One of the main challenges with Meltwater is the learning curve, it takes some time to get familiar with all the features and how to use them effectively. The labelling of certain sections can also be a bit confusing, especially if you’re not using the platform regularly. It’s easy to forget where specific tools or functions are located, which can slow things down when trying to navigate the system. **What problems is Meltwater solving and how is that benefiting you?** Meltwater helps me monitor conversations around specific topics, allowing me to track multiple searches and identify any interesting or concerning social media news, media releases, or online discussions. This enables me to quickly flag key insights to internal leaders, ensuring they stay informed and can respond when needed. I also use the newsletter feature to compile and share a high-level summary of relevant social media conversations. This provides leadership with a clear overview of what’s happening online, helping them stay connected to public discussions affecting our organization. ### 41. Staff Support Makes All the Difference **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Political Organization | Small-Business (50 or fewer emp.) **Reviewed Date:** November 26, 2025 **What do you like best about Meltwater?** The support provided by Meltwater staff has been a great boon. Without them we would have struggled to get off the ground. **What do you dislike about Meltwater?** The service is very overwhelming to beginners and the training on site is often unhelpful. **What problems is Meltwater solving and how is that benefiting you?** Our ability to track hits across radio, newspapers and online. The service has been informative. ### 42. Disappointed **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** July 25, 2025 **What do you like best about Meltwater?** I initially loved the functionality, the ability to combine content and reporting along with social listening. The sales team was very responsive in helping us get questions answered prior to contract signing. As a small agency, it was a big decision for us. **What do you dislike about Meltwater?** We experienced a number of technical issues during a trial period where we continued to see bugs, report them, run into issues, and not get any kind of resolution, and sometimes not even a response. The customer team was non responsive, and had agreed to things prior to contract signing that did not happen. During the time where we did not hear from them, the customer contact we were told we had left the company (unknown reason why) and we were not even notified. **What problems is Meltwater solving and how is that benefiting you?** Meltwater solved our ability to manage many social profiles, track analytics more thoroughly and combine searches across the Engage platform and the media monitoring tool. ### 43. Meltwater delivers excellence in media tracking and media relations. **Rating:** 5.0/5.0 stars **Reviewed by:** Heather S. | Senior Manager Public Affairs, Enterprise (> 1000 emp.) **Reviewed Date:** September 26, 2025 **What do you like best about Meltwater?** I really appreciate how thorough their media tracking capabilities are, including regional and national share of voice. I also find their media relations tool, incredibly helpful in assisting us in creating targeted media pictures that have the most impact. Specifically, Ryan McCourt on their team is always ready to help! **What do you dislike about Meltwater?** At times, navigating new processes is confusing but again, with Ryan’s excellent customer support, we always find a solution. **What problems is Meltwater solving and how is that benefiting you?** Currently, the company is helping us improve our quartile media reports. ### 44. Easy to Use with Outstanding Support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2025 **What do you like best about Meltwater?** Easy to use and the Meltwater team are very attentive **What do you dislike about Meltwater?** The platform itself is still a bit clunky and some are intimated by it. There are still a few things I wish it could do **What problems is Meltwater solving and how is that benefiting you?** Helping to analyse AlixPartners brand in the market ### 45. Diverse opportunities for comprehensive press insights **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2025 **What do you like best about Meltwater?** The incredible number of possibilities that Meltwater offers to gain insights into one's own press work. Also, I find it very good to have a personal, competent contact person. **What do you dislike about Meltwater?** The large proportion in English language as well as the not always intuitive operation **What problems is Meltwater solving and how is that benefiting you?** Possibilities for evaluating press work ### 46. A useful tool for PR professionals **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Small-Business (50 or fewer emp.) **Reviewed Date:** September 29, 2025 **What do you like best about Meltwater?** Easy to look up media sources across various industries and locations and organize target lists. I haven't used the AI features much yet, but they look very promising. **What do you dislike about Meltwater?** It's not always the most intuitive interface, but once you learn it get easier. **What problems is Meltwater solving and how is that benefiting you?** My company has news that we need to share in local media markets across the country, large and small. Meltwater makes it easy to find journalists writing about things we care about. ### 47. Great Social Media Management, But Usability and Features Need Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2025 **What do you like best about Meltwater?** The social media management part seems to work very well. **What do you dislike about Meltwater?** The overall usability is a bit too technical for my liking. Also, it seems to lack some key features, or at least they're not as good as could be. One for instance is the social listening. **What problems is Meltwater solving and how is that benefiting you?** Meltwater provides some assistance with analytics, though its capabilities are somewhat limited. ### 48. Meltwater has good capabilities for social listening overall, but is quite standard **Rating:** 3.5/5.0 stars **Reviewed by:** Natalia C. | Digital Account Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2025 **What do you like best about Meltwater?** AI tools help create searches easily, and it is ideal for social media listening **What do you dislike about Meltwater?** A lot of searches that come out are not relevant to the topic being searched, and there are not enough sources for data **What problems is Meltwater solving and how is that benefiting you?** Meltwater helps us to find what people are saying about brands and how they feel about them, and help us research current topics ### 49. Reliable and precise **Rating:** 5.0/5.0 stars **Reviewed by:** Antoine C. | Social Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2018 **What do you like best about Meltwater?** The precision in sources, Meltwater allows you to add numerous queries and easily monitor your e-reputation. It is a tool that is easy to handle and allows for autonomous management. **What do you dislike about Meltwater?** Dashboards still a bit too fixed on the tool **Recommendations to others considering Meltwater:** The possibility to edit the dashboards. **What problems is Meltwater solving and how is that benefiting you?** Monitoring our client's e-reputation. This allows us to gather all the queries that mention our company in order to respond to them as quickly as possible. ### 50. Great media database with exceptional capabilities **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** December 05, 2024 **What do you like best about Meltwater?** I like being able to create my own media lists, update them and then save and share data that I've sent through the system. Additionally, I find it very helpful to know my open rate and who has opened emails I've sent them. **What do you dislike about Meltwater?** I find sometimes find searching for media contacts super clunky. Some lists are ultra long and take me a long time to sort and others don't turn up great results. I think that's tied to the search parameters which I have not yet perfected. I also find that not all contacts are updated as frequently as you might expect. **What problems is Meltwater solving and how is that benefiting you?** It's helping me reach key media contacts and track coverage. I also use the analyze tool to build earned media and coverage reports. ## Meltwater Discussions - [Describe a time when using Klear for an influencer campaign. What were the results?](https://www.g2.com/discussions/describe-a-time-when-using-klear-for-an-influencer-campaign-what-were-the-results) - 1 comment, 2 upvotes - [Meltwater vs CisionOne for a PR team that needs solid media monitoring and reporting without a complex setup or a per-outlet pricing model that makes costs unpredictable?](https://www.g2.com/discussions/meltwater-vs-cisionone-for-a-pr-team-that-needs-solid-media-monitoring-and-reporting-without-a-complex-setup-or-a-per-outlet-pricing-model-that-makes-costs-unpredictable) - 1 comment, 1 upvote - [How many influencers are on Klear?](https://www.g2.com/discussions/how-many-influencers-are-on-klear) - 1 comment, 1 upvote - [How soon will sysomos and meltwater fully be integrated?](https://www.g2.com/discussions/how-soon-will-sysomos-and-meltwater-fully-be-integrated) - 2 comments, 1 upvote - [How do I make Meltwater work for our organization?](https://www.g2.com/discussions/how-do-i-make-meltwater-work-for-our-organization) - 3 comments, 1 upvote - [View Meltwater pricing details and edition comparison](https://www.g2.com/products/meltwater/reviews?page=7§ion=pricing&secure%5Bexpires_at%5D=2026-07-14+12%3A58%3A43+-0500&secure%5Bsession_id%5D=dadaf993-1a06-42cc-a0e9-bbaf7e6d230a&secure%5Btoken%5D=d8b92ea1531c5c73aea898847991a0123af0e3add82993d31f0d34096ac14512&format=llm_user) ## Meltwater Integrations - [Audiense](https://www.g2.com/products/audiense/reviews) - [ChatGPT](https://www.g2.com/products/chatgpt/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) - [Klear](https://www.g2.com/products/klear-klear/reviews) - [KLEAR](https://www.g2.com/products/kizeo-klear/reviews) - [LinkedIn Groups](https://www.g2.com/products/linkedin-groups/reviews) - [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews) - [PMG Platform](https://www.g2.com/products/pmg-platform/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) - [X (Twitter)](https://www.g2.com/products/x-twitter/reviews) ## Meltwater Features **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Hashtag Analytics - Sentiment Analysis **Content & Collaboration** - Content Calendar - Content Library - Shared Inbox - Approval Workflows - Users and Permissions - Content Creation **Media Channels** - Broadcast Media - Print Media - Online Media **Audiences** - Audience Insights - Influencer Identification - Buyer Personas - Segmentation **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Compensation - Social Commerce - E-Commerce Integration **Generative AI** - AI Text Generation - AI Text Summarization **AI Visibility & Tracking** - AI Mention Tracking - AI Search Ranking Insights **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning **Social Management** - Social Analytics - Social Publishing - Campaign Optimization - Social Engagement - Social Ads - Campaign Planning - Hashtag Capabilites **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability **Database** - Media Database - Contact/Campaign Management - Newsroom **Geographic Coverage** - Local Media - National Media - International Media **Data Analysis** - Network Analysis - Dashboards - Visualizations - Advanced Filtering **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Sentiment & Brand Analysis** - AI Sentiment Monitoring - AI Hallucination Detection **Agentic AI - Influencer Marketing Platforms** - Cross-system Integration - Proactive Assistance **Outreach** - Media Distribution - PR Planner - Social Media Services **Reporting** - Keyword Targeting - Custom Feeds and Alerts - Custom Reports - Dashboards **Administration** - Data Exporting **Competitive Benchmarking** - Industry AI Sentiment Benchmarking - Competitor AI Presence Comparison **Agentic AI - Media Monitoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Social Media Management** - Autonomous Task Execution - Multi-step Planning - Decision Making **Reporting** - Monitoring - Response Desk - Impact Measurement **Generative AI** - AI Text Generation - AI Text Summarization **AI Content Optimization** - AI-Driven Content Recommendations **Agentic AI - Media and Influencer Targeting** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **User Rights/Roles** - Version Control - Team Collaboration **Reporting & Alerts** - AI Visibility Reporting ## Top Meltwater Alternatives - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.4/5.0 (3,911 reviews) - [CisionOne](https://www.g2.com/products/cisionone/reviews) - 3.9/5.0 (1,315 reviews) - [Muck Rack](https://www.g2.com/products/muck-rack/reviews) - 4.5/5.0 (461 reviews)