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Sprout Social Reviews & Product Details

Sprout Social Overview

What is Sprout Social?

Sprout Social is a comprehensive social media management solution designed to help businesses effectively engage with their audiences, streamline content publishing, and derive actionable insights from social media interactions. This platform caters to organizations of all sizes, from small businesses to large enterprises, enabling them to harness the power of social media to enhance their brand presence and drive strategic decision-making. The target audience for Sprout Social includes marketing teams, social media managers, and business leaders who seek to optimize their social media strategies. With its user-friendly interface and robust features, Sprout Social is particularly beneficial for teams looking to improve collaboration and communication around social media efforts. The platform facilitates real-time collaboration, allowing team members to work together seamlessly, regardless of their physical location. This is essential in today’s fast-paced digital environment where timely responses and coordinated efforts can significantly impact brand perception. Key features of Sprout Social include advanced publishing tools, social listening capabilities, and in-depth analytics. The publishing tools allow users to schedule and manage posts across multiple social media channels, ensuring consistent messaging and maximizing audience reach. Social listening features enable businesses to monitor conversations and trends relevant to their industry, providing valuable insights into customer sentiment and preferences. Additionally, the analytics dashboard offers comprehensive reports that help users measure the effectiveness of their social media campaigns, track engagement metrics, and identify opportunities for improvement. One of the standout aspects of Sprout Social is its emphasis on data-driven decision-making. By providing actionable insights derived from social media interactions, the platform empowers businesses to make informed choices that align with their strategic goals. This capability is particularly valuable for organizations looking to adapt their marketing strategies based on real-time feedback and performance metrics. Furthermore, Sprout Social's scalability makes it suitable for businesses as they grow, allowing them to expand their social media efforts without compromising on quality or efficiency. Overall, Sprout Social serves as a vital tool for businesses aiming to enhance their social media presence and leverage insights for strategic growth. Its combination of intuitive design, collaborative features, and powerful analytics positions it as a key player in the social media management landscape, helping organizations to connect with their audiences more effectively and drive meaningful business outcomes.

Sprout Social Details
Product Website
Languages Supported
English, French, Italian, Portuguese, Spanish
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Product Description

Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at scale.

How do you position yourself against your competitors?

Sprout Social's intuitive platform is designed for immediate adoption, getting users up and running in minutes. Its AI-powered business intelligence enables our customers, including the largest enterprises, to transform their business with critical business insights at the speed and scale of social. Through a comprehensive solution that includes social publishing, engagement, customer care, advocacy, analytics, reviews, social commerce and social listening, Sprout Social is the premier solution for social media management.


Seller Details
Company Website
Year Founded
2010
HQ Location
Chicago, IL
Twitter
@SproutSocial
117,749 Twitter followers
LinkedIn® Page
www.linkedin.com
1,651 employees on LinkedIn®
Ownership
NASDAQ: SPT
Phone
+1-866-878-3231
Description

Sprout Social offers the highest level of partnerships available across all the networks we integrate with, including Facebook, Instagram, Twitter, LinkedIn, and other networks where consumers engage with businesses and brands. Protected by enterprise-grade security, Sprout Social’s cutting-edge AI technology combines the power of our proprietary machine learning and deep automation capabilities, processing up to 50,000 messages a second and 600M+ messages per day so that customers can access and analyze business-critical information. In addition to communication tools, Sprout Social offers contact management, competitive insight, lead generation, reporting, analytics and more – all in a package that's intuitive and easy to use.


Natalie S.
NS
Overview Provided by:
VP of Customer & Product Marketing @ Sprout Social | Advisor | Investor | Intuit & Chorus.ai Alum

Recent Sprout Social Reviews

Kevin B.
KB
Kevin B.Mid-Market (51-1000 emp.)
3.5 out of 5
"Convenient Social monitoring Solution"
Sprout social makes it easy for me to see all my company's social posts and user replies in one place. The interface and filtering options make it...
Izzy P.
IP
Izzy P.Mid-Market (51-1000 emp.)
4.5 out of 5
"Easy, Simple to Use Social Tool"
The ease and features available in scheduling make Sprout one of my favorite social tools I've used as a marketer. Approval flows are easy and allo...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Easy to use Social Media Tool"
I like the customized reporting that this tool allows you to do. There are so many options for reporting and frequency for how you get those reports.
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Sprout Social Media

Sprout Social Demo - Smart Inbox
Simplify your social media engagement strategy—find and join conversations, efficiently manage workflow and more.
Sprout Social Demo - Reports
Simplify your social media reporting with social analytics tools that help measure your overall strategy.
Sprout Social Demo - Schedule
View and manage all your upcoming social posts with a comprehensive content calendar of scheduled posts across multiple profiles and networks.
Sprout Social Demo - Publish
Sprout’s social media publishing tools let you schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single intuitive Compose window.
Sprout Social Demo - Bot Builder
Sprout's intuitive bot-building capabilities empower your team to automate certain steps to increase their efficiency.
Sprout Social Demo - Social Listening
Sprout's powerful and easy-to-use Listening tools enable customers to listen across social networks and the web to uncover trends about their brand, audience and industry.
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Video Reviews

3,857 Sprout Social Reviews

4.4 out of 5
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3,857 Sprout Social Reviews
4.4 out of 5
3,857 Sprout Social Reviews
4.4 out of 5

Sprout Social Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Sprout SocialQuestion

Time to Implement
<1 day
>12 months
Return on Investment
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48+ months
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Kevin B.
KB
Sr. Director of Customer Experience
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

Sprout social makes it easy for me to see all my company's social posts and user replies in one place. The interface and filtering options make it easy to sort by specific social channels and reply, tag, mark for review ( as needed). I like being able to hide comments /ban users directly from the Sprout dashboard, which helps save time and ensure only appropriate comments are visible. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

We receive a lot of replies in Spanish and while Sprout Social does have a translate feature, it requires me to manually click "translate to En-US" for each message - which isn't as convenient as it could be. Automatically translating reviews to the preferred language would be a great solution.

Also, the Macros / Automated Rules features are helpful for some use-cases but do not give the option to create automated actions/replies based on rule sets.

Ex: If a user replies to a Post and simply @someone and leaves no written text, there's no way for me to automatically tag/mark those as completed.

If someone asks "How much does it cost?" or "how Does It work?," there's no way to automatically reply to that post using a macro / asset library.

If someone uses profanity, I can create an automated rule to tag it / mark it as completed, but there's no option for me to ban user or delete the message off a social platform.

Lastly, there's no ability to add words/phrases to automated rules from the Smart Inbox/messages. I have to copy the desired text from a message, jump into settings and update the rule each time I want to add another word/phrase. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Sprout makes it easy to display and reply to all our social platform posts and comments in one, easy to manage workspace. It also makes it easy to report on our social messaging responses and tagging to better understand what types of responses we are getting to our social media posts. Review collected by and hosted on G2.com.

Ryan H.
RH
Social Media Manager
Information Technology and Services
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Sprout Social?

Manual scheduling of publications, switching between platforms and wasting hours on spreadsheets analyzing data was taking too long and we were not efficient. Now with the ease with which one can organize posts across multiple social networks using Sprout Social was the initial element that caught my eye. We can publish on almost all popular sites, and the user interface is very intuitive. Surprisingly, I can schedule content on-demand while you browse the web with the Chrome extension. This has saved me many times when I wanted to quickly share some relevant services or offers. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

It would be great if the analytics were more comprehensive and could compare different campaigns or break down types of content. Because of this, we could improve our strategies and choose better options. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

We use it to schedule releases weeks in advance, and specific content is distributed in a service release. As long as we were not under continuous surveillance, we could maintain an ever-present presence on social networks. We have a single dashboard where we centralize everything, which allows us to save time, improve internal communication and optimize our content strategy In addition, the detailed data allowed us to demonstrate to customers the ROI of our work, which led to contract renewals. Managing customer interactions has been a priority. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

We're thrilled to hear that Sprout Social has made managing your social media accounts easier and more efficient. Our manual scheduling and intuitive user interface are designed to streamline your social media management. We appreciate your feedback on the analytics and will take it into consideration for future improvements. Thank you for your review!

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

Anna S.
AS
Social Media &amp; Influencer Marketing Team Lead
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

Sprout Social is a powerful tool that makes managing social media seamless. The user-friendly and intuitive interface and robust scheduling features save time, while the in-depth analytics provide valuable insights. I particularly love the feature that allows you to create different versions of the copy and the option to schedule posts at the optimal time to reach the largest audience. Integration with multiple platforms is smooth, and the customer support is swift, responsive and helpful. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

The Social Listening feature could be more robust, as it doesn’t always provide in-depth results. We often have to apply multiple filters to refine the data, which can be time-consuming. Enhancing the depth of insights and improving filtering efficiency would make this tool even more powerful. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Sprout Social helps streamline community management, making it easier to engage with our audience efficiently. The smart scheduling feature ensures posts go out at the best times across multiple platforms, maximizing reach and engagement. Additionally, the reporting tools provide valuable insights, allowing us to track performance and optimize our social media strategy effectively. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for sharing your positive experience with Sprout Social. We're glad to hear that the smart scheduling and analytics tools have been helpful for your social media management. We understand your feedback about the Social Listening feature and will take it into consideration for future enhancements.

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

S G.
SG
Marketing Manager Europe Division
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

Sprout Social provides an intuitive dashboard that simplifies scheduling, monitoring, and analysing social media performance. The reporting tools offer useful insights across multiple platforms, and the collaboration features help teams stay organised. It’s a solid choice for businesses managing multiple accounts, with strong automation and engagement tracking. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

The standard package has become more limited over time, removing features that were previously included. For the high price, I would expect weekly reports to be available, yet they are not included in the expensive plans. Additionally, the customisation options for reports could be improved, and some platform integrations feel restrictive. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Sprout Social helps with scheduling posts at different times across multiple platforms, ensuring consistent content distribution without manual effort. This saves time, improves audience engagement, and makes managing social media accounts more efficient. However, the limitations in reporting and pricing changes have made some features less accessible than before. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for sharing your positive experience with Sprout Social's scheduling, monitoring and collaboration features. We understand your concerns about limitations and pricing changes, and we're continuously working to improve our platform based on customer feedback.

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

Izzy P.
IP
Associate Brand Manager, NA/EMEA
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

The ease and features available in scheduling make Sprout one of my favorite social tools I've used as a marketer. Approval flows are easy and allow for direct, simple feedback throughout the chain which speeds up the scheduling process for both myself and those approving. The initial implementation and onboarding process was very smooth as well. Although I have not used it, customer support appears to be ample and instantaneous. I look forward to building more reports and diving into the analytical features. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

A few things are missing, such as the ability to monitor competitors through LinkedIn, an important platform for us as a B2B company. Currently, Sprout only allows us to track via Instagram or Facebook, which limits our landscape understanding. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

- Scheduling Social Media Posts

- Understanding optimal post times

- Bulk scheduling

- Reporting

- Competitor Insights

- Campaign Tracking Review collected by and hosted on G2.com.

Lindsey W.
LW
Social Media Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

If you're on the hunt for a social media management software, look no further. Sprout is the best of the best. Sprout Social makes it incredibly easy to manage multiple accounts across different platforms, and with their robust reporting capability, analyzing your strategy is easier than ever. The asset library is one of my favorite features, allowing me to store content to use on a 'rainy day' as well as hashtags for your Instagram first comment. The smart inbox organizes all your messages, allowing you to review and prioritize quickly. The smart inbox has gone a long way in helping me remove spam messages, and focus on actual customers. Sprout also makes it very easy to export reports & your content calendars to send to the rest of your team. Sprout is truly worth every penny, and I wouldn't use any other platform for social media management! Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Honestly, the only thing I dislike is the fact that you can't have two people logged into the same account at once. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

I manage accounts for 10 different car dealerships, so Sprouts organizational capabilities go a very long way in helping me schedule, analyze and post content across all the stores. Sprout's reporting also provides much more detail than the native reporting from the platform, allowing me to analyze my strategy in greater detail. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for sharing your positive experience with Sprout Social! We're thrilled to hear that our platform has been instrumental in helping you manage multiple accounts efficiently and effectively. Your feedback about the Asset Library, Smart Inbox and Reporting capabilities is greatly appreciated. We understand your concern about not being able to have two people logged into the same account simultaneously. I will pass along your feedback to our product development team for further review. It's fantastic to hear how Sprout Social has helped streamline your social media management for the car dealerships you work with.

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

AK
Digital Media Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

I love everything about Sprout, so much so that I really pushed for it when I made the move from my old job to my current one. The interface is really easy to use, it looks really nice, and we're able to really have an almost "one stop shop" so social post scheduling. I use it every day, multiple times a day. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

One thing I do really wish I could do with Sprout would be to edit the post copy for multiple channels at once when scheduling a post. Currently, I just "schedule and duplicate" each post, but it would be nice to just be able to just adjust the copy for each post in one go. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

We have four social media channels that we regularly post on, and Sprout makes it easy to schedule out content on all of them in one spot. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for your glowing review! We're thrilled to hear that you love using Sprout Social and find it easy to use. Your feedback about editing post copy for multiple channels at once is valuable, and I will definitely pass it along to our product development team. I'm glad to hear that Sprout is helping you manage your social media channels efficiently. If you have any more suggestions or feedback, please feel free to reach out. Thank you for choosing Sprout Social!

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

Becky M.
BM
Owner
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

The analytics are very robust and overall so simple to navigate. Love that you can separate paid vs. organic performance as well as compare from one time period to another. The granularity of Smart Inbox is very helpful for community managers who oversee multiple accounts across multiple brands/products as you can break messages down by message type, platform, source and tags. Customer support always responds in a timely manner and provides thorough step by step instructions/details to deliver seamless resolution. Also love that you can search messages in Smart Inbox and posts in reporting by keyword. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

As granular as the analytics/reporting feature is, it is frustrating that you cannot view profile performance for organic only. I understand this is likely a limitation at the platform/API level, but I wish there was better reporting for organic. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

The reporting/analytics helps us tell the story in terms of what content our audience is interested in most which is key for any brand that has a social media presence. You have to understand what resonates and what doesn't. Social media is about the end user. The content that THEY want to consume. Not what the brand thinks or wants to share. Review collected by and hosted on G2.com.

Sabrina H.
SH
Marketing Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

I haven't had a lot of time to dig into everything, but the onboarding was very comprehensive and helpful. Some of the other services we use email us constantly (to the point of excessiveness), but sprout, social has been great about the frequency of their communication. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I have been having trouble with my login and password, but that might have something to do with the fact that we purchased the service for one user. But I work from my home computer and the office one, and I think being signed on in both was causing issues. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

I work for a small business, and i'm the first in-house marketing person they have ever had. Getting them on board with the value of social media has been a struggle. Since everybody that works here is very analytical. The analytics and clear and concise, social media reports have been very helpful improving to my boss, that what we're doing is effective. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for the glowing review! We're thrilled to hear that you found our onboarding process comprehensive and our communication frequency just right.

I'm sorry to hear about the login and password issues you've been experiencing. I recommend reaching out to our support team so we can assist you in resolving this matter quickly. It's fantastic to hear that our analytics and social media Reports have been beneficial in showcasing the effectiveness of your social media efforts to your boss.

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

Spout's scheduling tool is simple to use and helps you determine the best time for your social media content to be posted to best reach your audience. The analytics offered help you dive deeper into the status of your content and help simplify how social media is performing to people who may not know social media analytics or data. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I do not like how difficult it is to tag users on LinkedIn. Even when people are following your LinkedIn page, it is impossible to tag their profiles. As LinkedIn continues to integrate new features, I'd like to see more from Sprout to integrate these features into the platform. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Ease of scheduling posts at optimal times and simple, easy to read analytics.

Scheduling posts allows me to confirm with clients that the posts I schedule will not interfere with the content they are scheduling.

The analytics allow me to simplify how well a post does in layman's terms for people who are not familiar with social media analytics or benchmarks. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

We're glad to hear that you find our scheduling tool easy to use and that our analytics are helpful for you. We appreciate your feedback about Tagging users on LinkedIn and will definitely consider it for future improvements. Thank you for sharing your experience with Sprout Social!

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!