# Sprinklr Social Reviews **Vendor:** Sprinklr **Category:** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) **Average Rating:** 4.1/5.0 **Total Reviews:** 1,207 ## About Sprinklr Social Sprinklr Social’s industry-leading platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with in-depth capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. - Plan and schedule content using an editorial calendar, store all media assets in a digital asset manager and simultaneously publish across channels at AI-recommended times with an omni- channel publisher - Generate engaging, platform-specific content instantly with Sprinklr AI+ - Engage with your audience across 35+ social and messaging channels using a unified inbox - Leverage AI-powered classification to efficiently analyze sentiment and intent of the inbound messages and engage better and faster with AI Smart Response, Smart Compose, and auto- responses - Analyze performance across owned, earned and paid media, and integrate data from multiple sources into a unified report and get on-demand or routine access - Get 5 times more granular business insights with custom metrics and out-of-the-box dashboards - Uncover AI-powered, critical insights across brand health, campaign performance, competitor benchmarking and more - Empower your sales teams to grow leads by reaching more prospects and delivering personalized content faster - Amplify reach by empower your employees to share your branded content easily, leveraging user-generated content and engaging influencers - Leverage truly enterprise-grade with 10x more granular & customizable compliance and approval workflows for unique business needs ## Sprinklr Social Pros & Cons **What users like:** - Users find Sprinklr Social to be **easy to use** and appreciate the strong support from the Sprinklr team. (79 reviews) - Users value the **centralized management** of Sprinklr, enhancing efficiency across multiple channels from one dashboard. (70 reviews) - Users value the **customizability and all-in-one features** of Sprinklr Social, enhancing collaboration and social media management. (57 reviews) - Users value the **robust reporting and analytics** of Sprinklr Social, enhancing tracking and visibility across platforms. (43 reviews) - Users value the **seamless social media integration** of Sprinklr Social, enhancing management and insights across multiple platforms. (37 reviews) - Users value the **ability to manage multiple accounts** seamlessly with Sprinklr Social's unified dashboard and tools. (36 reviews) - Powerful Features (31 reviews) - Users value the **powerful AI-driven features** of Sprinklr Social, enhancing effectiveness and streamlining social campaign management. (30 reviews) - Helpfulness (28 reviews) - Customer Service (27 reviews) **What users dislike:** - Users find Sprinklr Social's **complex usage** challenging, especially for new users struggling to navigate its features. (51 reviews) - Users find the **learning curve challenging** , as Sprinklr Social can be complex and difficult to master initially. (45 reviews) - Users find the **complexity** of Sprinklr Social overwhelming due to its numerous tabs and configurations, impacting the learning curve. (31 reviews) - Users find that **improvement is needed** as Sprinklr Social's complexity and steep learning curve complicate usability. (30 reviews) - Users find the **learning complexity** of Sprinklr Social overwhelming, making it challenging for newcomers to navigate effectively. (29 reviews) - Difficult Learning (26 reviews) - Users note several **missing features** in Sprinklr Social, like limitations on integrations and complex reporting processes. (24 reviews) - Users find Sprinklr Social to be **not user-friendly** , often struggling with functionality and data accuracy. (22 reviews) - Inadequate Support (21 reviews) - Limited Customization (21 reviews) ## Sprinklr Social Reviews ### 1. Real-Time Social Media Management Across Continents **Rating:** 5.0/5.0 stars **Reviewed by:** Laura G. | Digital Excellence Advisor, Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2023 **What do you like best about Sprinklr Social?** I really like the real-time schedule posting feature in Sprinklr Social. The agencies based in Africa can post, and I instantly get an alert on my phone to approve or not, which is super convenient. It's nice having the capability for real-time approval, scheduling, and everything to ensure posts meet the digital audience on time, especially for managing our markets in Africa. This feature makes Sprinklr Social really valuable for me. **What do you dislike about Sprinklr Social?** What can be improved is that sometimes the KPIs on the reporting dashboard differ from those on Meta. Agencies often complain about differences in engagement rates between Meta and Sprinklr Social, even though the KPI tile is customized and can be similar. **What problems is Sprinklr Social solving and how is that benefiting you?** I use Sprinklr Social to approve posts for our licensee markets on social media, manage reporting dashboards, and make KPI-based decisions. It solves communication issues across distances, ensuring real-time scheduling and approvals, keeping our posts timely and engagements high. **Official Response from Rupali Verma:** > Hi Laura We're thrilled to hear that you are having a great experience with us and and enjoy using our social listening tools. If you have any suggestions or feedback for us, please don't hesitate to reach out. We're always looking for ways to improve and we value your input. Thank you again for taking the time to leave this review! ### 2. Powerful All-in-One Social Platform, Though the Interface Has a Learning Curve **Rating:** 3.5/5.0 stars **Reviewed by:** Joana B. | Especialista em marketing digital, Sports, Enterprise (> 1000 emp.) **Reviewed Date:** May 15, 2026 **What do you like best about Sprinklr Social?** Working with Sprinklr for Microsoft as a Social Media Manager gave me the opportunity to manage large-scale social engagement in a fast-paced, global environment. One of the things I appreciated most about Sprinklr Social was its ability to centralize social media publishing, monitoring, analytics, and customer engagement into a single platform. This made it easier to collaborate across teams, maintain brand consistency, and respond to conversations in real time. In my role, I used Sprinklr to schedule and manage content across multiple social channels, monitor audience sentiment, track campaign performance, and support community management initiatives. The platform’s listening and reporting capabilities helped identify trends, measure engagement, and provide actionable insights that supported data-driven social strategies. Working with Microsoft’s global brand standards also strengthened my ability to manage high-volume social operations while maintaining accuracy, responsiveness, and brand voice. The experience improved my skills in cross-functional collaboration, analytics, content planning, and customer engagement, while giving me hands-on experience with enterprise-level social media management tools. **What do you dislike about Sprinklr Social?** One challenge I experienced with Sprinklr was the platform’s complexity. While it offers a wide range of powerful features, the interface can feel overwhelming at times, especially for new users or teams managing multiple workflows simultaneously. Some processes required several steps to complete, and navigating between dashboards, reporting tools, and engagement functions occasionally impacted efficiency. There was also a learning curve when it came to customizing reports, setting up workflows, and fully utilizing advanced features. However, once familiar with the platform, it became much easier to manage large-scale social media operations effectively. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr helped solve the challenge of managing a large number of social media accounts across multiple countries and regions from one centralized platform. Working with Microsoft, this was especially valuable because it streamlined publishing, engagement, monitoring, and reporting across numerous global accounts without needing to switch between different tools. Having everything centralized improved team collaboration, ensured brand consistency across markets, and made it easier to monitor performance and audience engagement at scale. It also saved time by simplifying workflows, approvals, and reporting processes, allowing social media management to be more organized, efficient, and data-driven. ### 3. Efficient Scheduling with Room for Improvement **Rating:** 3.0/5.0 stars **Reviewed by:** Jack B. | Digital and Campaigns Team Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 27, 2026 **What do you like best about Sprinklr Social?** I like how Sprinklr Social allows me to upload content just once, including both the asset and the copy, and it then distributes this to all other platforms. This feature saves a lot of time since we don't have to manually enter content for each platform. I also appreciate how the evaluation tools work, letting me quickly see performance across all platforms from one place, which provides a good overview that would otherwise take hours to compile separately. **What do you dislike about Sprinklr Social?** The scheduling functions could be improved. You have to upload a thumbnail to each of the platforms individually rather than just uploading to the 'all channels' tab. The collab features aren't great; it's often faulty/glitchy on Instagram, and on Facebook, it's not even an option. On monitoring and evaluation, it can be difficult to change the metrics you're looking at, like switching from views to engagement. **What problems is Sprinklr Social solving and how is that benefiting you?** I use Sprinklr Social for scheduling content across 8 platforms, saving time. It helps with quick and efficient performance monitoring and evaluation, giving a good overview without needing to check individual platforms natively. ### 4. Customizable Yet Clunky Reporting **Rating:** 3.5/5.0 stars **Reviewed by:** Natasha M. | Digital Brand Protection and Social Media Governance Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 02, 2025 **What do you like best about Sprinklr Social?** I find Sprinklr Social to be very customizable, which covers a lot of ground for my needs. **What do you dislike about Sprinklr Social?** The reporting is so disjointed - you can only get organic for one spot, paid from another, etc. Unified helps but it still gets clunky and the different parts of the tool don't always work together. Have one spot in Sprinklr where all reporting is done, one spot to make custom metrics, etc. This way you are not bouncing around to different spots to get a full picture on how a campaign performed both from a sentiment standpoint but also a paid/organic content performance standpoint. Also make Copilot more helpful. It can never really do what I need and so I gave up on it. The initial setup is very clunky - it isn't super user friendly. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social shows me how our content is performing, which is great, but the reporting is disjointed as organic and paid data are separate. Customization and unified analytics makes up for some challenges, but the tool's segments don't always sync well. ### 5. Stable and intuitive, but complicated in reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** February 04, 2026 **What do you like best about Sprinklr Social?** I like that Sprinklr Social works stably and without errors. It supports all platforms and almost all formats, which is really convenient. The intuitive operation makes it easy to use, and the cross-team and cross-channel collaboration is a big advantage. **What do you dislike about Sprinklr Social?** The reporting is very complicated and the metrics partially differ from those of the native channels. The rights concept is complicated and there are sometimes bugs when sharing content with users. The initial setup was complicated and it was not clearly defined by the Sprinklr team what is in scope, furthermore, there is no understanding of our structure and setup with individual processes for each team or market. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social solves collaboration with agencies and approval processes, connects all social media channels in one tool, offers cross-team and cross-channel collaboration, and is intuitive to use. ### 6. Powerful Sprinklr Social Dashboards and Metrics for Tracking Brand Sentiment **Rating:** 4.0/5.0 stars **Reviewed by:** Michael T. | Marketing Associate, Enterprise (> 1000 emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Sprinklr Social?** The best thing I like about Sprinklr Social is the number of metrics that you can gain in the dashboard and as well as creating different dashboards to pull these metrics. From creating a visual listening dashboard to track brand sentiment or tracking customer sentiment was very useful for me to learn about basics of social metrics. **What do you dislike about Sprinklr Social?** The only thing I dislike about Sprinklr is there are so many features that it can be hard to navigate but using AI helps a lot with that. **What problems is Sprinklr Social solving and how is that benefiting you?** Its helping me solve how to pull specific metrics for specific campaigns on a quarter basis. Some of the metrics that I've pulled were total engagements, engagement rate, total publishes, volume of posts driving engagement, and total posts for that season. ### 7. Sprinklr Social Makes Campaigns, TikTok Creator Vetting, and Reporting Effortless **Rating:** 5.0/5.0 stars **Reviewed by:** Jorge M. | Senior security analyst, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** April 02, 2026 **What do you like best about Sprinklr Social?** The upsides after using Sprinklr Social as a full-cycle campaign hub is they make it simpel to not just posting social media post but also to vet influencers through the new TikTok creators API and to manage our paid social media ads. I also use the deep research mode to create professional, data-heavy reports that include web-sourced information and citations, which help me explain our social media performance to my manager. The TikTok creator discovery tools let me to see exactly how much an influencers costs and their real engagement rates ( like total likes and video saves). **What do you dislike about Sprinklr Social?** Not many to dislike, only some issue with the speed to run the deep research, which is quite slow to produce a result and take almost 20 minutes to generate a detailed report, need to be patient to run the tool. I also have issue with the data migration during the recent move to the new X (formerly Twitter), about 10% of our older data took a few extra days to sync correctly, which made our monthly reports look a bit off for a moment. **What problems is Sprinklr Social solving and how is that benefiting you?** A huge benefits by Sprinklr Social is after using the smart budget saving tool that using AI powered smart budget allocation to automatically moves our Ads money to the top-performing posts across different campaigns, it has increased our return on ad spend (ROAS) by nearly 30%. ### 8. Centralized view of customer sentiment for better decision making **Rating:** 4.0/5.0 stars **Reviewed by:** Kasia G. | Brand engagement specialist, Construction, Small-Business (50 or fewer emp.) **Reviewed Date:** March 29, 2026 **What do you like best about Sprinklr Social?** In my case, Sprinklr is remarkable since it provides the entire opinion of the customers in a single location. I am able to monitor the trends and sentiment monitoring through channels. It is easily controlled due to its features and breaking down feedback. This has enhanced my planning of things and makes the team responsive to the needs of customers. **What do you dislike about Sprinklr Social?** The only thing I do not like is that the dashboard may be overwhelming due to the variety of features and options. Filtering and sorting reviews is at times more steps than anticipated. Although the features are robust, they can make me slow down in case they are not navigated correctly. **What problems is Sprinklr Social solving and how is that benefiting you?** The issue of disjointed feedbacks in various platforms is resolved through Sprinklr. In the past, I used to research each site individually and this was time consuming. It is now possible to see, comment, and monitor all the reviews on a single platform. It has made my workflow better and the team is able to stay in touch with each other consistently, which has increased customer satisfaction and interaction. ### 9. Sprinklr Social Gets It Done Most of The Time **Rating:** 5.0/5.0 stars **Reviewed by:** Mohsin A. | Digital Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2026 **What do you like best about Sprinklr Social?** One-time setup; load everything in, then set it and forget it. Everything posts to your platforms. I have a few client accounts that I manage prior to using Sprinklr Social, I used to log into each individual platform one-by-one. Complete and utter waste of time. That is why I love that Sprinklr Social brings it all together in one single dashboard. Can drag/drop posts to rearrange them. See what’s coming. Support team has been quick to respond with answers to my questions (which I was pleasantly surprised at). **What do you dislike about Sprinklr Social?** Approval/review process does not work well for my clients. They won’t use an additional login tool to review a post. And neither will I be able to charge my clients for something they’re not going to use. A simple way to get approvals via e-mail would resolve this issue. Also, I’m going to say that Sprinklr Social isn’t exactly “sign-up-and-go” either - there is a learning curve and some of the options seem hidden away. I am sitting on the couch, laptop fans blowing air onto me, looking for just one toggle switch… not good. Price point is also something that smaller groups will not want to pay. **What problems is Sprinklr Social solving and how is that benefiting you?** Posting individually every day on every account wasn’t something that a live human could realistically continue doing. Sprinklr Social puts everything under one umbrella. Schedule in bulk. Posts as scheduled. Don’t have to log into five different applications and reporting is included – when a client wants to know how their account(s) are doing you don’t have to scramble. ### 10. Greate tool to use with its own small difficulties **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Sports | Enterprise (> 1000 emp.) **Reviewed Date:** March 24, 2026 **What do you like best about Sprinklr Social?** It’s easy to publish content across multiple social media platforms. It’s also really helpful for analyzing post performance data and shaping strategies based on those insights. After implementation I started to use the tool daily for my work. It is quite easy to use more and more features once you get a hang on it and know what exactly you need and expect from the Sprinklr. **What do you dislike about Sprinklr Social?** Sometimes I run into arbitrary issues with assets when I’m trying to publish, especially videos. Otherwise, when it comes to analytics, it can be difficult at times to access certain data because of API limitations, which prevents me from getting all the necessary information. As a result, I have to rely on workarounds for some metrics, and those are only approximate compared to the real data shown on the platform. Sometimes metrics are discontinued without notice, which is problematic when unobserved. **What problems is Sprinklr Social solving and how is that benefiting you?** It provides quick access to all kinds of data across social media platforms, and it’s easy to publish directly from Sprinklr. ### 11. Flawless Social Media Management with a Polished, Streamlined UI **Rating:** 5.0/5.0 stars **Reviewed by:** Julian David R. | Social Media Manager LATAM, Entertainment, Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2026 **What do you like best about Sprinklr Social?** Sprinklr is easily one of the best social media management tools out there. It streamlines the entire social media workflow, especially when you need to manage multiple social accounts at once. The UI is simple yet polished, and it also offers some interesting integrations. **What do you dislike about Sprinklr Social?** So far, I don’t have any dislikes at all. It works exactly as expected, and it’s been flawless. **What problems is Sprinklr Social solving and how is that benefiting you?** I use it to manage hundreds of social media accounts at once and to create complete social media reports. ### 12. Impressive Email Tracking and Full-Length Twitter Migration for Better Visibility **Rating:** 4.5/5.0 stars **Reviewed by:** Imanda I. | Office Admin, Mid-Market (51-1000 emp.) **Reviewed Date:** April 02, 2026 **What do you like best about Sprinklr Social?** Really impressive with the new advocacy email tracking to see how my colleagues engage with brand content when they receive it via our internal newsletters. I also use it to manage a high-volume Twitter presence, taking advantage of the new migration that pulls in full lenght posts without truncation, it has giving us a full visibility into a very long-form tweet. **What do you dislike about Sprinklr Social?** Not a thing. I have no dislike or things that I hate on this platform, almost everything is worked the way I want it to run. **What problems is Sprinklr Social solving and how is that benefiting you?** Listen to what people is talking and hyping on the social media, we can create a better social media post with high engagement if we able to ride the trends and giving exactly what people is looking and want on the social media. ### 13. Deep-Dive Engagement Dashboards with Everything on One Screen **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Enterprise (> 1000 emp.) **Reviewed Date:** February 10, 2026 **What do you like best about Sprinklr Social?** I like that I can do a deep dive and perform a variety of actions directly from the engagement dashboards. I can see performance, tag, QRT, and much more. It’s super useful to have everything on the same screen. **What do you dislike about Sprinklr Social?** On the engagement dashboard, I always end up with too many columns because you can’t include multiple networks in a single column, so I have to create several separate ones. As a result, I need to scroll horizontally very often. Being able to merge SoMe networks into one column would be super useful. **What problems is Sprinklr Social solving and how is that benefiting you?** One dashboard that I created, and that’s been super useful for our team, is a simple view listing all our X accounts. Through this dashboard, our users can easily RT content without having to go natively to each page and search through the calendar, etc. It’s a simple use case, but it allows us to stay reactive and take quick actions in just a few minutes. I also love the creativity you can bring to the tool, by adapting it beyond its original usage. ### 14. The 'Swiss Army Knife' of Social Engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Jody L. **Reviewed Date:** February 10, 2026 **What do you like best about Sprinklr Social?** I like that Sprinklr Social can truly provide an omni-channel experience. The support is also stellar—from sales and implementation to ongoing professional services, they have been wonderful. I appreciate how the platform acts as a 'Swiss Army Knife' of social media, with a massive breadth of sources for social listening and proactive engagement, ensuring we never miss a mention. The reporting dashboards, although complex, are highly customizable, offering the flexibility to measure outcomes and insights. The investment gives us confidence in the ability to scale with governance tailored to current needs and future requirements. **What do you dislike about Sprinklr Social?** The online training material could be improved so we could continue to learn on our own time. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social fills many gaps by pulling from a massive breadth of sources, ensuring we never miss a mention. Its customizable dashboards give us flexibility in measuring outcomes. It's reliable for scaling with our governance needs and offers an omni-channel experience. ### 15. Versatile Social Management with Room for Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Shanetta L. | Consultant, Social Media **Reviewed Date:** February 09, 2026 **What do you like best about Sprinklr Social?** I use Sprinklr Social to publish content easily, and having the team editorial calendar in one place is really helpful. I love how customizable it is for our team, especially in the areas of tagging and end user display. Having everything in one place helps ensure our team isn't working in a silo. The ability to edit how Distributed is displayed for the end user helps meet the needs of our agent and sales partners, making important information easy to find. I also found the initial setup very easy, with great success managers guiding us step by step. **What do you dislike about Sprinklr Social?** I'm seeing some inconsistencies with reporting, like separating paid and organic results. There's also an API issue with LinkedIn causing reporting mismatches, which means we only have a limited amount of up-to-date reporting. I'm having issues with how content is displayed on Distributed, especially if it's intended for multiple social channels. We're unable to change the thumbnail, which can affect how often the end user picks the content from the library and impacts performance data. **What problems is Sprinklr Social solving and how is that benefiting you?** I use Sprinklr Social to publish content, ensuring consistency and compliance. It saves time by centralizing everything, helping prevent siloed work. Customization in tagging and display assists in meeting partner needs effectively. ### 16. Scalable and Customizable, but AI Needs Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Anisha V. | Associate Director, Enterprise (> 1000 emp.) **Reviewed Date:** January 27, 2026 **What do you like best about Sprinklr Social?** I like that Sprinklr Social is scalable and customizable to some extent. It helps set global processes, which is key for maintaining global compliance as we operate in over 70 countries. It's great for ensuring that all social media marketing teams follow certain processes, with brand compliance and social media approvals in place. The automation features are a big plus, increasing overall efficiency and reducing the go-to-market time. **What do you dislike about Sprinklr Social?** I think the AI aspect can be improved. It is not accurate and not very efficient either. Like, the Sprinklr Copilot as well as the Sprinklr AI for brand compliance. I think all of these things can be improved. Also, the software is complicated, so the initial setup was not easy. It took us a lot of time, although we did get help from the implementation team. **What problems is Sprinklr Social solving and how is that benefiting you?** I use Sprinklr Social for automated review processes, ensuring only approved content is published in each country, applying automated rules, and reporting. ### 17. Streamlined Campaign Management and Reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Victoria A. **Reviewed Date:** February 05, 2026 **What do you like best about Sprinklr Social?** I use Sprinklr Social for managing our paid social campaigns across Meta, LinkedIn, and Reddit. It's a one-stop shop for setup, optimization, and reporting, which helps streamline these processes and makes it easy to share reports with stakeholders. I like the specific features for pulling various reports and data visualization because I can pull data from LinkedIn, Meta, and Reddit and compare them all on one screen, making my work much faster and easier. These reports help us see how campaigns are performing and what optimizations are needed to reach our benchmarks. Since we run a lot of campaigns, being able to quickly see performance and isolate issues is important. Sprinklr Social provides more visibility to our team and consolidates everything into one platform. **What do you dislike about Sprinklr Social?** It's a complex system, learning it takes some time, but with support and practice it gets much easier. **What problems is Sprinklr Social solving and how is that benefiting you?** I use Sprinklr Social to manage our paid social campaigns, streamlining setup and reporting. It consolidates everything into one platform, making comparisons and optimizations easy, which speeds up my work. ### 18. Central and efficient, but in need of improvement **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** February 10, 2026 **What do you like best about Sprinklr Social?** I like the central, cross-channel working method of Sprinklr Social because publishing, community management, monitoring, and reporting converge in one system. This reduces tool switching and duplicate work. At the same time, role and approval processes support consistent collaboration across teams and countries, making performance more comparable and enabling data-driven decisions more quickly. **What do you dislike about Sprinklr Social?** The UI appears very cluttered due to the extensive range of functions, causing some tasks to require more clicks than necessary. With large amounts of data, especially in reporting and listening, I occasionally find the performance sluggish. Additionally, the reporting functions could be more intuitive and flexible in some areas. The onboarding process is overall relatively demanding, which is why more guided onboarding aids and best-practice templates would accelerate adoption. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social solves the problem of fragmented social media work by bundling publishing, community management, monitoring, and reporting into one platform. Fewer tool changes and consistent collaboration improve performance and enable faster, data-driven decisions. ### 19. Powerful, Flexible Platform That Scales Our Social Strategy with Confidence **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** February 04, 2026 **What do you like best about Sprinklr Social?** Sprinklr Social is a powerful and comprehensive platform that enables our small but highly capable team to manage a diverse portfolio of brands with efficiency and confidence. Its flexible workflows and robust structure of custom fields help us streamline our processes, support seamless collaboration, and provide the structure needed to execute a cohesive and data‑driven social media strategy. The platform’s adaptability has been instrumental in helping us scale our efforts while maintaining consistency and quality across all channels. **What do you dislike about Sprinklr Social?** While Sprinklr Social’s extensive customization is one of its greatest strengths, it can also present challenges. The platform’s depth and flexibility often require support from Sprinklr’s team to update or adjust configurations, which can slow down internal workflows. Additionally, the use of dynamic user groups tied to global roles and permissions can make it difficult to consistently manage and validate the appropriate level of feature access for each user. Despite these complexities, the system’s capabilities remain highly valuable when properly configured and maintained. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social enables our team to manage large, complex brands at scale despite limited resources. The platform streamlines our workflows, making it possible for a small team to maintain a consistent and strategic presence across all social channels. It also provides our leadership with full visibility into content calendars and real‑time access to customized weekly and monthly social performance reports, ensuring transparency and informed decision‑making across the organization. ### 20. Powerful but Prepare for a Setup Nightmare **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services **Reviewed Date:** April 20, 2026 **What do you like best about Sprinklr Social?** I enjoy how much customization sprinklr offers. You can build the entire platform around your team's needs, whether that's custom macro fields, listening cues, inbound and outbound cues, etc. The depth of what you can do on the platform is impressive, and for teams with the bandwidth to configure it, its a very powerful tool. **What do you dislike about Sprinklr Social?** The amount of customization that goes into a sprinklr to make it powerful also makes it incredibly labor-intensive to get started and to continue optimizing. Getting a straightforward outcome on any aspect of the tool that you want to customize requires multiple layers of setup, which even the most technical users find challenging. As a result, our team ends up underutilizing the platform and its capabilities simply because of the required buildout, not to mention the complexity of it all. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr enables us as a social team to connect with and monitor our community seamlessly, publish content, and gather analytics to make informed decisions. Sprinklr also helps us provide content to employees via employee advocacy, which helps us increase our share of voice across the digital landscape. ### 21. Seamless Social Media Management with Sprinklr Social **Rating:** 5.0/5.0 stars **Reviewed by:** George H. **Reviewed Date:** January 27, 2026 **What do you like best about Sprinklr Social?** I use Sprinklr Social for publishing, scheduling, and reviewing engagement dashboards, and it's a really handy tool for my day-to-day responsibilities. I like the editorial calendar, which makes it seamless to filter between accounts and channels, and lets me quickly view the status of a piece of content, whether it's in approval, scheduled, or sent. The Sprinklr link in bio is great for managing content when we want to direct a customer to learn more via a URL in our bio. The admin console is valuable for making changes to the advocacy site we use. The initial setup was very easy, and I definitely recommend Sprinklr Social as I couldn't do my role as efficiently without it. **What do you dislike about Sprinklr Social?** The rule engine is quite a complicated feature - I think this could be simplified or made more user-friendly. **What problems is Sprinklr Social solving and how is that benefiting you?** I use Sprinklr Social for publishing, scheduling, and reviewing engagement dashboards. The editorial calendar makes managing multiple accounts seamless, and the Sprinklr link in bio helps direct customers to more info. I find it indispensable for my role. ### 22. Easy to Use Link in Bio Tool—Confident Navigation from Day One **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2026 **What do you like best about Sprinklr Social?** It’s been very easy to use. I’m new to both my role and the platform, and I’ve still been able to navigate it independently with confidence. I mostly use it for the "Link in Bio" feature on our company's Instagram page. **What do you dislike about Sprinklr Social?** So far, I haven’t run into any issues. The platform seems to offer a lot of features that I still haven’t had the chance to explore. That said, I’ve heard the functionality between Sprinklr Social and platforms like TikTok and Canva can be somewhat limited. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social helps solve the problem of not being able to link directly to a specific website page from an Instagram post. It offers an easy-to-navigate, user-friendly link-in-bio feature for people trying to visit our company’s website. From there, they can access a surplus of links instead of being limited to just one. ### 23. Robust Features, Needs Smoother Setup **Rating:** 4.0/5.0 stars **Reviewed by:** Hugues P. | CX Program manager | Social Media Operations, Enterprise (> 1000 emp.) **Reviewed Date:** May 04, 2025 **What do you like best about Sprinklr Social?** We really like the range of options on services that Sprinklr Social provides, and the fact that they quickly develop and adapt to new social media networks as they arise. We also like the reporting aspects and the depth of the tool. **What do you dislike about Sprinklr Social?** It's complex and lengthy to set up and configure. It requires the help of managed services, making it quite complex. Maybe Sprinklr Social could provide more training or make the tool more intuitive. **What problems is Sprinklr Social solving and how is that benefiting you?** I use Sprinklr Social for timely customer support on social media, helping us manage hundreds of inquiries daily and identify trends on emerging issues related to our product. ### 24. Great Consolidation, Needs Better Support **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** February 04, 2026 **What do you like best about Sprinklr Social?** I like the consolidation of many services into one platform/tool with Sprinklr Social. It helps with social analytics, URL shortening, and social listening, and consolidates social performance for our owned channels and platforms. **What do you dislike about Sprinklr Social?** The largest challenges we have had is with the support team. Our current Managed Services group is not as involved or experienced. We have had many instances where the team does not know how to use the tool and our open tickets seem to get lost. We expect a level of expertise from our team. The setup of Sprinklr was very tough. The change management was difficult. It felt very much like the team was going through a check list for training, but was not specific to the team's needs. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social consolidates social performance across our owned channels and platforms, integrating multiple services into one tool. ### 25. Sprinklr Social - Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Media Production **Reviewed Date:** March 31, 2026 **What do you like best about Sprinklr Social?** What I like best about Sprinklr Social is how much time it saves us on reporting. At Sky Sport we use it across all social media channels and it allows us to access reports very quickly, work with clear and reliable data, and make better decisions based on real insights. **What do you dislike about Sprinklr Social?** Overall the tool is excellent and only small details could be improved. For example it would be helpful to have better options to filter or search for comments by specific usernames to more easily find user interactions under our posts. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social is solving the challenge of tracking and working with reliable data across our social media channels. Before using it, we spent many hours manually creating reports just to understand which content performed best. Now we can easily generate weekly, monthly, or custom reports in a fraction of the time. This has significantly improved our efficiency and allows us to quickly identify top performing content and make more informed decisions, which is a major benefit for our team. ### 26. Comprehensive Reporting, Steep Learning Curve **Rating:** 3.5/5.0 stars **Reviewed by:** Ashlin H. **Reviewed Date:** February 04, 2026 **What do you like best about Sprinklr Social?** I use Sprinklr Social for Ads Reporting, Publishing, Social Reporting, Employee Advocacy, and Ads Benchmarking. I appreciate that Sprinklr provides a holistic reporting solution, allowing me to see performance across multiple channels and benchmark them against each other. I like that it is a unified solution that gives me the full picture of our social activities. Creating dashboards is also a feature I enjoy because it allows me to create customized data visualizations for different teams and stakeholders. **What do you dislike about Sprinklr Social?** Usability is a challenge for me. Creating new widgets and dashboards is not always intuitive, which means there's a significant learning curve to getting familiar with navigating the platform. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social offers a holistic reporting solution, enabling me to see performance across multiple channels, benchmark them against each other, and gain detailed insights through data slicing and dicing. ### 27. Streamlined Social Media Management in One Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Tauseef D. | Sr Social media Executive, Consumer Services, Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Sprinklr Social?** I really like how Sprinklr Social streamlines all social media platforms into one tool. It's a great platform and makes managing social media much more efficient. The initial setup was very easy too. **What do you dislike about Sprinklr Social?** Nothing major. It’s just that, on very rare occasions, it disconnects on its own. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social streamlines my workflow by bringing all our social media platforms into one place, so I can reply to customers and publish content more efficiently. It also lets us moderate content and monitor public sentiment about our company. ### 28. Quality tool, some room for improvement on optimizing content for each platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) **Reviewed Date:** February 05, 2026 **What do you like best about Sprinklr Social?** The link in bio feature is very elegant and user friendly. Being able to post across multiple platforms at once is very helpful and the primary reason for using the tool. **What do you dislike about Sprinklr Social?** When posting for some platforms, Sprinklr does not automatically optimize content for the platform. For example, if an image is over Facebook's maximum file size, it will give an error rather than scale the image down. This means the photo has to be re-exported. It is a hassle each time it happens. This is particularly the case with BlueSky. The tagging feature is also very finicky and will often nix a post even when the tag is spelled correctly. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr helps with expediency in posting content, scheduling content during regular hours to post later, and providing links to customers. ### 29. Gaining centralized control while navigating Sprinklkr complexity **Rating:** 4.0/5.0 stars **Reviewed by:** Carlos L. | Sr. Data Analytics, Enterprise (> 1000 emp.) **Reviewed Date:** January 28, 2026 **What do you like best about Sprinklr Social?** The ability to monitor all activities, posts, and interactions across my company and teams on every social channel from a single, centralized platform. **What do you dislike about Sprinklr Social?** I dislike that Sprinklr is built around modules that are often not properly integrated. In particular, Unified Metrics is a weak analytics implementation that forces clients to spend countless hours understanding, configuring, and maintaining processes and dashboards. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr is enabling my company to internalize a large amount of information that was previously managed by agencies, allowing for more comprehensive monitoring and faster management and response times for end customers. ### 30. Sprinklr Social: Simple, Effective, and Engaging **Rating:** 4.5/5.0 stars **Reviewed by:** Bryan S. | Head Coach, Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Sprinklr Social?** I like the ease of use of Sprinklr Social, which simplifies getting the whole company involved in marketing the right content. I also appreciate the leaderboard of top people at the company and the great information it provides. The initial setup was simple from an end user's perspective. **What do you dislike about Sprinklr Social?** I have yet to find something **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social makes it easy to involve the whole company in marketing the right content. It's user-friendly, provides a leaderboard of top people at the company, and offers great information. ### 31. Intuitive Dashboards and Valuable AI Features Enhance Our Workflow **Rating:** 4.5/5.0 stars **Reviewed by:** Swanika B. | Agent, Small-Business (50 or fewer emp.) **Reviewed Date:** January 13, 2026 **What do you like best about Sprinklr Social?** This software is straightforward to use and makes it easy for us to locate data using its dashboards. The AI features are also very helpful and add significant value to our experience. **What do you dislike about Sprinklr Social?** The search feature could use some improvement, especially when handling large amounts of data—a more robust search function would be very helpful. Additionally, there are times when the numbers on the dashboard or in certain sections do not load properly. This is another area that could be enhanced. **What problems is Sprinklr Social solving and how is that benefiting you?** Manual data scrubbing has decreased since we now have tables prepared, and the available graphs are useful for presentations. ### 32. Robust Features with Setup Challenges **Rating:** 3.5/5.0 stars **Reviewed by:** James F. **Reviewed Date:** February 03, 2026 **What do you like best about Sprinklr Social?** I use Sprinklr Social to manage my company's social media profiles, and I really like how robust the tool is with its automation capabilities. The scheduling feature is very important to me, along with its ability to sync with social media platforms. Sprinklr Social also helps us analyze metrics and organize posts effectively to drive insights. **What do you dislike about Sprinklr Social?** I'm not too impressed with the AI listening functionality; it seems okay but we haven't used it a lot because the listening dashboard is hard to dissect. Also, reliability for consistent data isn't great as it seems to fluctuate and keeps pulling in so many different metrics. The initial setup of Sprinklr Social was also complicated. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social helps us analyze metrics and organize posts effectively, driving insights. ### 33. Insightful Analytics, Smooth Content Planning **Rating:** 5.0/5.0 stars **Reviewed by:** Aadil R. | Brand Manager - DIESEL, Enterprise (> 1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Sprinklr Social?** I like that Sprinklr Social makes it easy to plan content and tag posts on any social network. It helps us monitor data with combined and detailed analytics of the audience's interest across multiple social media platforms, especially in campaigns. I also find the initial setup super easy. **What do you dislike about Sprinklr Social?** The UI is a bit boring and needs to be more interactive. There are too much cluttered tabs, fewer tabs would provide more clarity. **What problems is Sprinklr Social solving and how is that benefiting you?** I use Sprinklr Social to gain more data and insights about my audience's interests in our brand, plan content easily, and monitor campaigns across multiple platforms with detailed analytics. ### 34. Seamless integration with all social platforms **Rating:** 4.5/5.0 stars **Reviewed by:** Jamie K. | Social Media Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 19, 2024 **What do you like best about Sprinklr Social?** Sprinklr Social is an impressive platform for managing all of our social media marketing activity. It allows us to schedule, post, engage with followers and report across all our social channels. **What do you dislike about Sprinklr Social?** While Sprinklr offers a range of features suitable for most businesses, the platform is complex, which can lead to a steep learning curve for new users. This is soemthing to consider if you only require basic social media management capabilities. **What problems is Sprinklr Social solving and how is that benefiting you?** A one stop shop for all our social media marketing activity. ### 35. All social features in one place, with secure governance **Rating:** 5.0/5.0 stars **Reviewed by:** Cédric M. | Head of Social media, Hospital & Health Care, Enterprise (> 1000 emp.) **Reviewed Date:** January 27, 2026 **What do you like best about Sprinklr Social?** Having most of the native social media features functional on the Sprinklr interface is a real advantage. It secures governance and account access, and allows for managing all activities in one place (writing with or without AI, publishing, content sponsorship, moderation, reporting). **What do you dislike about Sprinklr Social?** Sometimes certain uses are complex to implement (configuration) and require the help of support (or a specialized agency - subcontractor). **What problems is Sprinklr Social solving and how is that benefiting you?** In a company like ours, many departments need to communicate on social media, each with distinct objectives and KPIs. Sprinklr allows us to centralize all this activity and monitor overall performance with varying levels of granularity according to our needs. ### 36. Great for Multi-Location Posting, But UX Needs Improvement **Rating:** 2.5/5.0 stars **Reviewed by:** Sara Chaudhary P. | Marketing and Business Development Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** September 03, 2025 **What do you like best about Sprinklr Social?** I like the capability of Sprinklr Social to post to multiple locations at once, which saves us a lot of time since it would otherwise take hours to post to all the social media pages individually. I also find the social listening feature valuable. **What do you dislike about Sprinklr Social?** It's not user friendly, our accounts keep deactivating, it sometimes gives weird errors, and building reports is clunkier than I would like it to be. The UX just isn't very good, some of the things are not labeled the way you'd expect. It was pretty difficult to set up initially. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social lets us schedule posts for multiple locations simultaneously, saving us hours. It also provides a platform for center managers to respond to reviews efficiently. ### 37. Holistic solution with reliability and versatility **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2025 **What do you like best about Sprinklr Social?** I appreciate the reliability and the diverse features of Sprinklr Social, as it allows us to consolidate all our needs into one tool. We particularly use the Editorial Calendar for an overview of our posts, the tagging of topics to structure our content meaningfully, and the ability to prepare reports easily for the management board using the Presentations Tool. **What do you dislike about Sprinklr Social?** Partially, it would be desirable to integrate even more platform features into Sprinklr. This often fails due to the connection via the API. **What problems is Sprinklr Social solving and how is that benefiting you?** I use Sprinklr Social for the entire publishing process, community management, and reporting. It is reliable and offers many features that consolidate all needs into one tool. The editorial calendar ensures clarity, and reports can be easily prepared for management. ### 38. Excellent Social Management with Useful Data **Rating:** 5.0/5.0 stars **Reviewed by:** Domenico P. | Digital Analytics and Performance Marketing Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2024 **What do you like best about Sprinklr Social?** I appreciate the ability to manage all channels from a single platform with Sprinklr Social, avoiding content dispersion and long publication times. The insightful data is particularly useful, transforming performance into concrete information that helps me understand what works best, allowing me to optimize strategies and content. This makes Sprinklr Social a truly valuable tool for working efficiently and strategically. **What do you dislike about Sprinklr Social?** Probably the interface could become increasingly user-friendly, graphically speaking. **What problems is Sprinklr Social solving and how is that benefiting you?** I use Sprinklr Social to centrally manage social media presence, resolving fragmented management, saving time, and improving control over content. It helps me transform social data into useful insights to optimize strategy, performance, and engagement. ### 39. Sprinklr offers a wide range of features, but can often be a bit overwhelming in places. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media **Reviewed Date:** April 06, 2026 **What do you like best about Sprinklr Social?** Sprinklr offers a wide range of features and brings together all the functions for different areas into a single tool, which also makes collaboration with other teams much easier. **What do you dislike about Sprinklr Social?** Example: A metric has a different name in Data Source A than in Data Source B – this is very confusing. The UI is, in places, very outdated and confusing. Unfortunately, some features offered by competitors are not available in Sprinklr. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr makes the workflow between marketing and customer service easier. In some cases, monitoring and community management can be handled more effectively via Sprinklr than through the platforms themselves. However, there are limitations, as not all features are available through the tool. ### 40. Great data analysis, but limited AI in the Care area hinders complete insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** October 28, 2025 **What do you like best about Sprinklr Social?** The tool offers various possibilities for working with data obtained from social networks, whether through own pages or Social Listening. The insights that can be extracted using the filters are enormous. I really like the way it is possible to perform this data processing. **What do you dislike about Sprinklr Social?** I don't like the fact that some AI data summary reading features are only available for Listening and not for the Care area. This makes data analysis difficult because, for example, when there are spikes in cases on certain days of the month, we can't get an AI summary of the comments to better understand what happened. This also prevents us from assessing whether the classifications used by the team make sense in light of the comments received. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr has been fundamental not only in data processing but also in integrating conversations between users, something that was previously a major challenge for us. Before, we needed to classify each message individually, but now we can do this classification by case, which has made our process much more efficient and optimized our time. We have gained more speed for what matters without losing quality. ### 41. Powerful Social Media Monitoring and Trend Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Jose Eduardo S. | Senior Analyst Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2026 **What do you like best about Sprinklr Social?** Monitoring social media channels, reviewing comments, and deriving insights on relevant topics related to products and trends surrounding them **What do you dislike about Sprinklr Social?** So far, I haven't found anything I don't like about the platform; I understand its limitations and am looking for ways to address them using usage reports and trend analysis. **What problems is Sprinklr Social solving and how is that benefiting you?** We manage more than 25 accounts, so centralizing our agents’ efforts on channels that are relevant to the company allows us to stay relevant and better understand our customers ### 42. Highly Customizable Reporting, Slight Learning Curve **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** February 10, 2026 **What do you like best about Sprinklr Social?** I like using Sprinklr Social for its reporting and dashboards, especially the listening module, which is great for tracking mentions and the sentiment around the brand. I find the dashboards highly customizable and offer a lot of use cases. **What do you dislike about Sprinklr Social?** Sometimes the features require a lot of trial and error/investigation for them to be fully functioning. It helps to have a good customer success rep. **What problems is Sprinklr Social solving and how is that benefiting you?** I use Sprinklr Social for centralizing social media efforts across regions and collaboration. The listening module effectively tracks mentions and brand sentiment, and the customizable dashboards offer diverse use cases. ### 43. Intuitive Social Media Management with Great Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Rouf R. | Marketing Manager **Reviewed Date:** February 06, 2026 **What do you like best about Sprinklr Social?** I appreciate that Sprinklr Social makes it easier for me to do my posts without worrying about missing anything. I like the social media asset management in the social section, which is really helpful. The reporting feature is another favorite because you can build custom dashboards. The initial setup was pretty good and easy, and the tool is quite intuitive. **What do you dislike about Sprinklr Social?** I think we can improve the level of customization within those dashboards. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social solves my social media analytics and reporting problems, making it easier for me to track performance of my social media content ### 44. Powerful all-in-one social management tool with a learning curve **Rating:** 4.5/5.0 stars **Reviewed by:** Nareg K. | HR Data Analytics, Enterprise (> 1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Sprinklr Social?** I really like how Sprinklr Social centralizes everything in one place. The ability to monitor multiple social channels, schedule posts, and review engagement all from a single dashboard saves a lot of time. The interface feels professional and organized once you get used to it. The analytics and reporting tools are the most helpful. They make it easy to see what’s performing well across platforms and to share those results with other teams. It’s also great for collaboration as multiple people can review and approve content without losing track of changes. **What do you dislike about Sprinklr Social?** It can be a bit overwhelming at first. There are a lot of tabs, menus, and configuration options that take time to learn. Occasionally, the system feels slower than expected when switching between modules or running larger reports. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr helps manage multiple brand accounts efficiently without needing to log in to each social platform separately. It provides a clear overview of engagement, scheduled content, and performance trends, which saves time and keeps our team aligned. The analytics also make it easier to justify strategy decisions with data instead of guesswork. ### 45. A start from scratch **Rating:** 4.0/5.0 stars **Reviewed by:** Mukul S. | Assistant Manager orm, Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2025 **What do you like best about Sprinklr Social?** I have used the Sprinklr tool and was quite impressed with how it has been built from scratch, keeping users requirements in mind. I appreciate the way they’ve integrated comprehensive information, authentication layers, responsive design, and rich graphics. The social media functionalities are well-executed, and I particularly liked how they’ve developed the Care and Personas sections. Most importantly, the platform’s fast loading speed enhances the overall user experience. What I liked most about Sprinklr is it's navigation and the ability to click through and quickly reach the right sections makes the user experience seamless and hassle free. **What do you dislike about Sprinklr Social?** On the downside, for first-time users, Sprinklr can be quite frustrating. The customer support experience has been disappointing — they often shift the blame to the production team rather than resolving issues directly. There's a lack of proper access sharing, which delays onboarding and prevents teams from working smoothly. Additionally, their support team is reluctant to get on calls to help clarify issues, often taking 3–4 days to respond meaningfully. Their approach can feel illogical and disconnected from actual user needs. Even after requesting changes post-production, the process can take months with little to no visible improvement in outcomes. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social is helping us manage everything in one place, publishing, tracking, and responding across platforms. It makes our work easy by giving real time updates and helping the team stay aligned. The way it’s structured really helps in keeping things smooth and clear. It saves time, keeps things responsive, and gives us better control on how we handle social. Apart from this, the way the tool is structured helps us stay organized things are easy to find, navigation is clean, and workflows are well-managed. It also helps us spot issues or trends early, so we can act faster. Overall, it saves time, reduces confusion, and gives us better control over how we manage social presence as compared to other tools. ### 46. Strong integrated Platform for Social Media Management **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Chemicals | Enterprise (> 1000 emp.) **Reviewed Date:** April 28, 2023 **What do you like best about Sprinklr Social?** Team at sprinklr is making sure we utilize the platform to a high degree. It covers the entire social media content workflow from ideation and editorial planning to publishing, community management and analytics. It is a very flexible sandbox solution that allows for a high degree of customization and has some neat AI features built in. **What do you dislike about Sprinklr Social?** Easier connectivity to make data available and connect Sprinklr with the existing AI landscape. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr is helping us to have one platform for editorial planning, publishing, analytics and community management. Previously, we were using different platforms, which was not ideal from an efficiency and cost perspective. **Official Response from Rupali Verma:** > Hi We're happy to hear that you have a positive experience with us and find our platform to be customisable and flexible to your needs. If you have any suggestions or feedback for us, please don't hesitate to reach out. We're always looking for ways to improve and we value your input. Thank you again for taking the time to leave this review! ### 47. Sprinklr Social Review: Premium Features at a Premium Price **Rating:** 5.0/5.0 stars **Reviewed by:** MANOJ S. | System Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** August 09, 2023 **What do you like best about Sprinklr Social?** One of the biggest upgrades is the introduction of AI-powered Copilot and AI agents. Helps generate captions, replies, and insights automatically Provides real-time recommendations while managing campaigns Acts like a built-in assistant across workflows **What do you dislike about Sprinklr Social?** Complex Interface & Usability Many users find the platform confusing and not very intuitive The dashboard can feel overwhelming, especially for beginners **What problems is Sprinklr Social solving and how is that benefiting you?** In driving revenue growth, helping to improve business process outcomes. ### 48. Versatile for Multi-Brand Publishing, Needs User-Friendliness **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** May 27, 2024 **What do you like best about Sprinklr Social?** I appreciate the ability to publish across many platforms and brands at once with Sprinklr Social. The reporting feature is very good and customizable, which is something I really value. **What do you dislike about Sprinklr Social?** It's very complicated looking and can feel hard to navigate. Not super user friendly. It was quite tricky and longwinded - though I was new into the role. **What problems is Sprinklr Social solving and how is that benefiting you?** I use Sprinklr Social for publishing and reporting. It helps manage multiple brands easily and allows content publishing without many admins. The ability to publish across platforms and customizable reporting are great. ### 49. Convenient Auto-Import and Campaign Tagging for Better Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** February 10, 2026 **What do you like best about Sprinklr Social?** I love how convenient it is to auto-import natively published social media posts, and I really appreciate being able to tag them to an existing or new campaign for better insights and reporting. **What do you dislike about Sprinklr Social?** Some of the features are not available. For example: (1) the ability to schedule or publish videos longer than 90 seconds, and (2) Facebook/Instagram Story metrics are missing. **What problems is Sprinklr Social solving and how is that benefiting you?** The ability to track competitors and their content strategy is, hands down, the best feature. It really solves the problem of keeping an eye on competitors. ### 50. Social Media Management for CPG Brand **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** March 31, 2026 **What do you like best about Sprinklr Social?** I really appreciate the advanced tools and features Sprinklr provides for social media scheduling, listening, and overall management. Our team primarily uses it for those needs alongside our customer service team, and it works very well for us. **What do you dislike about Sprinklr Social?** I find that the platform isn’t always very user-friendly, and it often takes some backend work to configure and customize. Even after years of using the platform, it’s not always easy to figure things out. **What problems is Sprinklr Social solving and how is that benefiting you?** Listening: it really has a robust listening tool that other software doesn’t have, and that’s great for finding out what people are saying about our brand. ## Sprinklr Social Discussions - [What is the best way to find hashtags that are getting traffic.](https://www.g2.com/discussions/34161-what-is-the-best-way-to-find-hashtags-that-are-getting-traffic) - 1 comment, 1 upvote - [Can I use this for my personal accounts?](https://www.g2.com/discussions/33990-can-i-use-this-for-my-personal-accounts) - 1 comment, 1 upvote - [View Sprinklr Social pricing details and edition comparison](https://www.g2.com/products/sprinklr-social/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-06+00%3A23%3A51+-0500&secure%5Bsession_id%5D=ccaae8a8-2778-4d4f-a078-03543bfb35ca&secure%5Btoken%5D=4e89e8c7f71041d32c6cb011b7173f52760eb3a00e3d3c0119d7113f4c2fdcfb&format=llm_user) ## Sprinklr Social Integrations - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Agentforce Service (formerly Salesforce Service Cloud)](https://www.g2.com/products/agentforce-service-formerly-salesforce-service-cloud/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) - [Grammarly](https://www.g2.com/products/grammarly/reviews) - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) - [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) - [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews) - [Opal](https://www.g2.com/products/opal/reviews) - [Shelf](https://www.g2.com/products/shelf-shelf/reviews) - [StoryStream](https://www.g2.com/products/storystream/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [Trustpilot](https://www.g2.com/products/trustpilot/reviews) ## Sprinklr Social Features **Social Analytics** - Competitor Analysis - Post Performance - Hashtag Analytics - Sentiment Analysis **Content & Collaboration** - Content Calendar - Content Library - Shared Inbox - Approval Workflows - Users and Permissions - Content Creation **Collection** - Review Forms - Engagement **Content Sharing** - Social sharing - Content scheduling - Content optimization - AI Content Generation - Content Settings **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis **Content** - Types - Migration - Publishing - UGC **Generative AI** - AI Text Generation **Conversational AI - Conversational Commerce Platforms** - AI chatbots - Messaging and Notifications - AI agents - Voice assistants - Communication apps **Agentic AI - SAP Store** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Review Management** - Adaptive Learning - Natural Language Interaction **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Management** - Social Analytics - Social Publishing - Social Engagement - Social Ads - Campaign Planning - Hashtag Capabilites **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability **Discovery** - 3rd-Party Trends **Process** - Mentions - Tickets - Macros **Moderation** - Reviewer Validation - Legal Agreements **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Engagement** - Live Streaming - Omnichannel - Personalization - Conversational Commerce - Moderation **Platform integration - Conversational Commerce Platforms** - Ecommerce stores - Sales channels - Payment Platform - Internal tools **Insight** - Monitoring - Adoption Insight - Engagement Analysis **Channels** - Email - Social - Live Chat - Phone - Text **Use Cases** - E-commerce - Retail - Customer Service **Analytics** - Engagement tracking - Trends **Social Shopping** - Shoppable Media - Social Store **Customer Query Resolution - AI Customer Support Agents** - Automated Ticket Resolution - Contextual Response Generation - Sentiment Analysis - Knowledge Base Utilization - Multilingual Support **Analytics and Reporting - Conversational Commerce Platforms** - Conversational analytics - Advance reporting **Agentic AI - Social Media Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Mobile** - Mobile Optimization **Insight** - Surveys - Reporting - Visitor Activity - Help Desk **Administration** - Insights - Content - Sampling **Platform** - Integrations - Mobile - Adoption Insight - Auto-translation & multiple language management **Analytics** - Social Listening - Campaigns **Customer Interaction Automation - AI Customer Support Agents** - Proactive Customer Outreach - Feedback Collection - Escalation Handling - Workflow Optimization **Platform** - Multichannel Sharing - Integration - Content Distribution **Display Options** - Badges - Integration & APIs **Agentic AI - Employee Advocacy** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Automation** - Customer Interaction Automation - Feedback Collection - Document Processing **Autonomy** - Independent Decision Making - Adaptive Responses - Task Execution - Problem Solving ## Top Sprinklr Social Alternatives - [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) - 4.4/5.0 (373 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - 4.4/5.0 (6,371 reviews) - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) - 4.3/5.0 (7,185 reviews)