Sprout Social Features
What are the features of Sprout Social?
Social Management
- Social Analytics
- Social Publishing
- Campaign Optimization
- Social Engagement
Reports & Dashboards
- Report Customizability
- Report Exporting
- Scalability
Social Analytics
- Competitor Analysis
- Follower Analysis
- Post Performance
Content & Collaboration
- Content Calendar
- Content Library
- Shared Inbox
- Approval Workflows
- Users and Permissions
Top Rated Sprout Social Alternatives
Technology Glossary Features
View definitions of the features and discover new technology terms.
Sprout Social Categories on G2
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Social Management
Social Analytics | As reported in 2667 Sprout Social reviews. Reports on the performance of social media posts and campaigns. | 87% (Based on 2,667 reviews) | |
Social Publishing | Allows the creation, management, and scheduling of content to be shared across social media channels. This feature was mentioned in 2658 Sprout Social reviews. | 89% (Based on 2,658 reviews) | |
Campaign Optimization | Identifies trends in social media campaigns, such as optimal posting times, to improve performance. 2317 reviewers of Sprout Social have provided feedback on this feature. | 82% (Based on 2,317 reviews) | |
Social Engagement | See feature definition | Centrally manages social media content and conversations across multiple social channels. 2620 reviewers of Sprout Social have provided feedback on this feature. | 86% (Based on 2,620 reviews) |
Campaign Planning | Allows for categorizing or grouping individual posts to streamline social media marketing campaigns. This feature was mentioned in 1398 Sprout Social reviews. | 81% (Based on 1,398 reviews) | |
Hashtag Capabilites | Monitor hashtags, their trends, and analytics across all social media platforms This feature was mentioned in 992 Sprout Social reviews. | 77% (Based on 992 reviews) |
Reports & Dashboards
Report Customizability | Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool. This feature was mentioned in 1899 Sprout Social reviews. | 81% (Based on 1,899 reviews) | |
Report Exporting | Allows users to export reports from the product into an .xsl, .csv, or .pdf file. This feature was mentioned in 1972 Sprout Social reviews. | 87% (Based on 1,972 reviews) | |
Scalability | Allows marketer to add, track, and measure a multitude of social media accounts. 1815 reviewers of Sprout Social have provided feedback on this feature. | 85% (Based on 1,815 reviews) |
Social Analytics
Competitor Analysis | Based on 1701 Sprout Social reviews. Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere. | 79% (Based on 1,701 reviews) | |
Follower Analysis | Analyzes and illustrates follower information such as demographics, location, interests, etc. This feature was mentioned in 1884 Sprout Social reviews. | 80% (Based on 1,884 reviews) | |
Post Performance | Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience. 2045 reviewers of Sprout Social have provided feedback on this feature. | 88% (Based on 2,045 reviews) | |
Paid Campaign Tracking | As reported in 1368 Sprout Social reviews. Tracks and measures the success of paid advertising initiatives run on social media sites. | 74% (Based on 1,368 reviews) | |
Attribution | Based on 1385 Sprout Social reviews. Ties social activity to business results such as leads, conversions, and sales. | 74% (Based on 1,385 reviews) | |
Hashtag Analytics | Based on 1140 Sprout Social reviews. Analyzes the performance of hashtags and identifies popular or trending hashtags. | 77% (Based on 1,140 reviews) | |
Sentiment Analysis | Based on 1081 Sprout Social reviews. Uses AI to accurately assess the sentiment of social media content based on keywords and phrases. | 74% (Based on 1,081 reviews) |
Process
Mentions | Scours various channels for brand mentions to proactively seek reparative communications. This feature was mentioned in 996 Sprout Social reviews. | 86% (Based on 996 reviews) | |
Tickets | Creates and assigns support tickets, scheduling them in a timely manner. This feature was mentioned in 795 Sprout Social reviews. | 82% (Based on 795 reviews) | |
Macros | As reported in 562 Sprout Social reviews. Allows administrators to create templated responses to frequently asked questions. | 79% (Based on 562 reviews) |
Channels
Social | Based on 1051 Sprout Social reviews. Connects employees with customers through a social media solution. | 90% (Based on 1,051 reviews) |
Insight
Surveys | Provides opportunity for customers to give feedback through a survey. 686 reviewers of Sprout Social have provided feedback on this feature. | 76% (Based on 686 reviews) | |
Reporting | Enables administrators to create customized reports reflecting customer satisfaction. 978 reviewers of Sprout Social have provided feedback on this feature. | 86% (Based on 978 reviews) |
Content & Collaboration
Content Calendar | Enables users to visualize all scheduled social campaigns and content in a timeline or calendar. 1684 reviewers of Sprout Social have provided feedback on this feature. | 90% (Based on 1,684 reviews) | |
Content Library | See feature definition | Based on 1502 Sprout Social reviews. Allows users to upload and publish brand content from a shared library. | 80% (Based on 1,502 reviews) |
Shared Inbox | Based on 1543 Sprout Social reviews. Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox. | 83% (Based on 1,543 reviews) | |
Approval Workflows | Automates the content approval process to ensure social posts are approved by managers or clients before publishing. 1467 reviewers of Sprout Social have provided feedback on this feature. | 81% (Based on 1,467 reviews) | |
Users and Permissions | Based on 1570 Sprout Social reviews. Allows administrators to assign permissions for different users or teams to access certain platform features. | 84% (Based on 1,570 reviews) |
Monitoring & Listening
Social Measurement | As reported in 1376 Sprout Social reviews. Measure campaigns, brands, and products for quantitative metrics such as conversation volume, when conversations are happening, and your brand's share of voice. | 86% (Based on 1,376 reviews) | |
Influencer Identification | Identifies who is talking about your brand along with their influence over social communities. This feature was mentioned in 920 Sprout Social reviews. | 71% (Based on 920 reviews) | |
Brand Monitoring | Monitors social media channels for brand mentions and reports on the quality and quantity of conversations about a brand or product. 680 reviewers of Sprout Social have provided feedback on this feature. | 83% (Based on 680 reviews) | |
Keyword Tracking | Provides features for monitoring multiple keywords, topics, or hashtags, with the ability to increase the number of terms being tracked. This feature was mentioned in 665 Sprout Social reviews. | 81% (Based on 665 reviews) | |
Trend Analysis | Identifies and analyzes trends in topics, hashtags, or audiences to help brands anticipate changes in consumer attitudes. 642 reviewers of Sprout Social have provided feedback on this feature. | 79% (Based on 642 reviews) | |
Competitor Analysis | As reported in 669 Sprout Social reviews. Allows users to monitor conversations about competitors and measure performance against them. | 81% (Based on 669 reviews) |
Data Management & Analysis
Sentiment Analysis | Based on 686 Sprout Social reviews. Determines whether mentions of your brand are positive, negative or neutral. | 76% (Based on 686 reviews) | |
Social Reporting | Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into various formats. This feature was mentioned in 1444 Sprout Social reviews. | 87% (Based on 1,444 reviews) | |
Alerts and Notifications | Self-monitors important metrics and sends notifications to users in-app or through email, text message or otherwise. This feature was mentioned in 710 Sprout Social reviews. | 82% (Based on 710 reviews) | |
Advanced Data Filtering | Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group social listening data. This feature was mentioned in 619 Sprout Social reviews. | 80% (Based on 619 reviews) |
Generative AI
AI Text Generation | As reported in 431 Sprout Social reviews. Allows users to generate text based on a text prompt. | 75% (Based on 431 reviews) | |
AI Text Summarization | Based on 424 Sprout Social reviews. Condenses long documents or text into a brief summary. | 73% (Based on 424 reviews) |
