Brandwatch Consumer Intelligence Reviews & Product Details

What I like most about Brandwatch Consumer Intelligence is the ease I have in measuring the reputation, messages, and content of my products or accounts.

With Brandwatch Consumer Intelligence, I can monitor the brand sentiment of my company. Review collected by and hosted on G2.com.

What I like least about Brandwatch Consumer Intelligence is that it is not active on all social networks, for example. In my company, sometimes we need to measure reputation and messages on LinkedIn or TikTok, but it is not enabled to connect there.

I also don't like that I can't monitor in real time. Review collected by and hosted on G2.com.

I’ve found Brandwatch’s Consumer Intelligence platform incredibly useful for analysing online conversations and identifying key trends. The AI-driven analytics help cut through the noise, making it much easier to spot shifts in consumer behaviour, emerging market trends, and competitor activity. The dashboards are intuitive and make complex data more digestible, while the custom alerts ensure I can react quickly to any changes in sentiment. With access to deep historical data and a huge range of sources, it provides a really comprehensive view of consumer opinion, making it an essential tool for data-driven decision-making. Review collected by and hosted on G2.com.

I’ve found Brandwatch to be a really powerful tool, but there are a few challenges. It can feel a bit overwhelming at first, especially with the amount of data available, and it takes time to get fully comfortable with all the features. Review collected by and hosted on G2.com.

Few competitors can beat Brandwatch when it comes to being an easy-to-use social listening tool. Its query builder is clean and simple, as are the Brandwatch Academy resources which teach junior colleagues how to use it. The Quick Search function rivals Google Trends in being a 'pick up and play' insight finder. The dashboard templates, equally, are great for both seasoned pros and novice users. Review collected by and hosted on G2.com.

Like any social listening tool, Brandwatch has its limitations. While Twitter/X is, of course, the most accessible social platform for such data scraping, it seldom feels like Brandwatch has tried to innovate out of its over-reliance on the platform; a demand only accentuated by the recent infestation of bot accounts on X. Likewise, a proper audience solution or improved AI sentiment function continue to feel a few years away. Finally, the speed at which Brandwatch gathers mentions is often unpredictable - a massive, ten-year query can load in minutes, while an apparently simple search can take an age.

None of this layers up to a poor user experience, for Brandwatch is certainly not that. But for a company that gets so much right, it is a disappointment. Review collected by and hosted on G2.com.

1. Brandwatch excels in data collection and analysis, providing users with access to a vast array of social media data, forums, blogs, and more.

2.It goes beyond simple positive or negative categorizations, offering nuanced insights into the emotional tone of consumer conversations.

3.The platform offers highly customizable dashboards, enabling users to tailor their view to their specific needs. This flexibility ensures that key metrics and KPIs are always front and center, facilitating quicker and more effective decision-making. Review collected by and hosted on G2.com.

1. Too much of online news and approx (3 to 5)% of them do not open or show errors.

2. The keyword backfilling fails even after multiple attempts.

3. Sometime data loading takes too much of time. Review collected by and hosted on G2.com.

The ability to have simple or complex search strings that pull data from global media titles (across different types, incl. social media) is so helpful for evaluating campaign impact in the communications world. Plus, the BrandWatch graph and data presentation function is really helpful. Review collected by and hosted on G2.com.

The dashboards can sometimes be glitchy and I've lost whole dashboards before and had to start from scratch. It would also be good to have more social media coverage included. Review collected by and hosted on G2.com.

I like the variety of options to display data, and glean fresh insights with new views. I also get a lot of use out of the iris AI powered insights to understand peaks or changes in data. Our rep has told us about some exciting new features soon to come on Brandwatch, and we are hoping they get released soon! Review collected by and hosted on G2.com.

It is not uncommon to experience small glitches, like things not saving, charts pulling in data from elsewhere, or issues moving elements around within a dashboard. However I have found these are to be expected with more complex tools (of course, I wish they werent). Review collected by and hosted on G2.com.

I love the AI features that are being rolled out. They really stream-line the analyst experience. Review collected by and hosted on G2.com.

There is the odd issue with repeated login requests, but this is a minor dislike. Review collected by and hosted on G2.com.

Perfectly, we have no limits. You can categorize and collect many queries that give you a great overview of what is going on with your audience.

We sure trust the data collect. Review collected by and hosted on G2.com.

We would like to trust more on the sentiment classification in Latin languages, such as portuguese. Review collected by and hosted on G2.com.

customizable UI is its strongest asset. You are able to manipulate the dashboard in any way you need. I frequently use one page to visualize all my numbers, and then a different page to do comparisons. This flexibility makes it very easy for data population.

There is a high skill curve with this tool, but I think its worth the investment. Review collected by and hosted on G2.com.

As with any social media tool, intergrating owned channels is a challenge. Sometimes its not very clear when a feed is connected vs. when it drops.

Customer service is slower than you woud like it to be for emergency situations, but still works well for normal day to day problems.

The lack of a unified engagement score is very fustrating.

Lastly, the coverage for earned media is a bit weaker compared to other tools ive used. Review collected by and hosted on G2.com.

The Brandwatch Consumer Insights is very useful for finding trends, opportunities, and insights and understanding the public audience for a brand or theme even better. The analysis gets easier when we can make a good setup, and the tool helps greatly in this way. Review collected by and hosted on G2.com.

Sometimes I think that configuring the tool for a specific purpose can be challenging, so I believe the tool could do more to teach clients how to become more efficient when configuring or generating a query. Review collected by and hosted on G2.com.