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Brandwatch Consumer Intelligence Reviews & Product Details

Brandwatch Consumer Intelligence Overview

What is Brandwatch Consumer Intelligence?

Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Insights drawn from this data can help businesses make faster, smarter decisions that better connect with their consumers. Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,000 employees worldwide. Brandwatch is a Cision Company.

Brandwatch Consumer Intelligence Details
Product Website
Languages Supported
Arabic, Bengali, Catalan, Czech, Danish, German, Greek, English, Finnish, French, Hebrew, Armenian, Indonesian, Italian, Japanese, Korean, Malay, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Tamil, Thai, Turkish, Urdu, Vietnamese, Chinese (Simplified)
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Product Description

Brandwatch is a platform for social media monitoring, allowing you to analyse and utilise conversations from across the social web.

How do you position yourself against your competitors?

With Brandwatch Consumer Intelligence, brands and agencies gain quality consumer insights, delivered in real time.
High-quality social listening and analysis capabilities give you greater flexibility to uncover deeper insights. These insights are derived from the broadest and deepest data in the market, thanks to Brandwatch’s own proprietary crawlers, Twitter Official Partner status, full access to the Reddit and Tumblr firehose, and a commitment to integrating new and additional data sources from around the world.

Insight from data can only be acted on if it’s delivered to the right people at the right time. Brandwatch Consumer Intelligence offers the smartest AI in the market with automated signals, AI-powered search, and customer classifiers, giving you the power to deliver vital insights to your business quickly in the most effective way.
All this is backed by a world-class Customer Success team that partners with you to ensure you succeed.


Seller Details
Company Website
Year Founded
2007
HQ Location
Brighton, East Sussex
Twitter
@Brandwatch
34,921 Twitter followers
LinkedIn® Page
www.linkedin.com
1,081 employees on LinkedIn®
Description

Brandwatch is the world’s premier social suite, empowering over 7,500 of the world’s most admired companies.


Rebecca J.
RJ
Overview Provided by:

Recent Brandwatch Consumer Intelligence Reviews

Verified User
A
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Powerful Insights with a Learning Curve"
I’ve found Brandwatch’s Consumer Intelligence platform incredibly useful for analysing online conversations and identifying key trends. The AI-driv...
Verified User
A
Verified UserMid-Market (51-1000 emp.)
2.0 out of 5
"Good product, user friendly once you've put in the time to learn its functions"
Onboarding experience is thorough. Customer support is quick and helpful.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Super helpful for evaluating communications impact"
The ability to have simple or complex search strings that pull data from global media titles (across different types, incl. social media) is so hel...
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Brandwatch Consumer Intelligence Media

Brandwatch Consumer Intelligence Demo - Brandwatch Consumer Research
#1 digital consumer intelligence platform
Brandwatch Consumer Intelligence Demo - Brandwatch Consumer Research
Search: Collect millions of posts, comments, and conversations that are relevant to you.
Brandwatch Consumer Intelligence Demo - Brandwatch Consumer Research
Analyze: Use AI to spot insights and answer your questions.
Brandwatch Consumer Intelligence Demo - Brandwatch Consumer Research
Act: Share insights across your organization with alerts and live reports
Brandwatch Consumer Intelligence Demo - Brandwatch Consumer Research
Only Brandwatch provides the most historical and real-time consumer data.
Brandwatch Consumer Intelligence Demo - Brandwatch Consumer Research
Only Brandwatch provides tools to answer any question about consumers.
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Video Reviews

622 Brandwatch Consumer Intelligence Reviews

4.4 out of 5
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622 Brandwatch Consumer Intelligence Reviews
4.4 out of 5
622 Brandwatch Consumer Intelligence Reviews
4.4 out of 5

Brandwatch Consumer Intelligence Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Brandwatch Consumer IntelligenceQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
MM
Líder digital
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
Translated Using AI
What do you like best about Brandwatch Consumer Intelligence?

What I like most about Brandwatch Consumer Intelligence is the ease I have in measuring the reputation, messages, and content of my products or accounts.

With Brandwatch Consumer Intelligence, I can monitor the brand sentiment of my company. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Consumer Intelligence?

What I like least about Brandwatch Consumer Intelligence is that it is not active on all social networks, for example. In my company, sometimes we need to measure reputation and messages on LinkedIn or TikTok, but it is not enabled to connect there.

I also don't like that I can't monitor in real time. Review collected by and hosted on G2.com.

What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?

Brandwatch Consumer Intelligence helps me resolve the social media listening of my brand. It helps me know what comments and messages people are making in relation to my content on social media. Review collected by and hosted on G2.com.

Verified User in Sports
AS
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Brandwatch Consumer Intelligence?

I’ve found Brandwatch’s Consumer Intelligence platform incredibly useful for analysing online conversations and identifying key trends. The AI-driven analytics help cut through the noise, making it much easier to spot shifts in consumer behaviour, emerging market trends, and competitor activity. The dashboards are intuitive and make complex data more digestible, while the custom alerts ensure I can react quickly to any changes in sentiment. With access to deep historical data and a huge range of sources, it provides a really comprehensive view of consumer opinion, making it an essential tool for data-driven decision-making. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Consumer Intelligence?

I’ve found Brandwatch to be a really powerful tool, but there are a few challenges. It can feel a bit overwhelming at first, especially with the amount of data available, and it takes time to get fully comfortable with all the features. Review collected by and hosted on G2.com.

What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?

Brandwatch Consumer Intelligence helps me make sense of all the online chatter by pulling out key trends, audience insights, and sentiment shifts without having to dig through heaps of data manually. The AI-driven analytics make it easy to spot what’s trending, track brand perception, and keep an eye on competitors in real time. It’s been really useful for making decisions based on actual consumer behaviour rather than guesswork. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Brandwatch Consumer Intelligence?

Few competitors can beat Brandwatch when it comes to being an easy-to-use social listening tool. Its query builder is clean and simple, as are the Brandwatch Academy resources which teach junior colleagues how to use it. The Quick Search function rivals Google Trends in being a 'pick up and play' insight finder. The dashboard templates, equally, are great for both seasoned pros and novice users. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Consumer Intelligence?

Like any social listening tool, Brandwatch has its limitations. While Twitter/X is, of course, the most accessible social platform for such data scraping, it seldom feels like Brandwatch has tried to innovate out of its over-reliance on the platform; a demand only accentuated by the recent infestation of bot accounts on X. Likewise, a proper audience solution or improved AI sentiment function continue to feel a few years away. Finally, the speed at which Brandwatch gathers mentions is often unpredictable - a massive, ten-year query can load in minutes, while an apparently simple search can take an age.

None of this layers up to a poor user experience, for Brandwatch is certainly not that. But for a company that gets so much right, it is a disappointment. Review collected by and hosted on G2.com.

What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?

The ability to answer complex client questions using a combination of Brandwatch and other sources, such as search and spend data. Often, a breaking news story that relates to a brand can seem, anecdotally, like a major PR disaster - until a quick Brandwatch search shows it has barely permeated among the target population. Review collected by and hosted on G2.com.

Open Discussions in Brandwatch Consumer Intelligence
Anand C.
AC
Senior Staff Consultant
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Brandwatch Consumer Intelligence?

1. Brandwatch excels in data collection and analysis, providing users with access to a vast array of social media data, forums, blogs, and more.

2.It goes beyond simple positive or negative categorizations, offering nuanced insights into the emotional tone of consumer conversations.

3.The platform offers highly customizable dashboards, enabling users to tailor their view to their specific needs. This flexibility ensures that key metrics and KPIs are always front and center, facilitating quicker and more effective decision-making. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Consumer Intelligence?

1. Too much of online news and approx (3 to 5)% of them do not open or show errors.

2. The keyword backfilling fails even after multiple attempts.

3. Sometime data loading takes too much of time. Review collected by and hosted on G2.com.

What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?

It helps validate market research artilces that ease the team going in parallel and do the same activity resulting in better productivity and minimize time spent. Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
UP
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Brandwatch Consumer Intelligence?

The ability to have simple or complex search strings that pull data from global media titles (across different types, incl. social media) is so helpful for evaluating campaign impact in the communications world. Plus, the BrandWatch graph and data presentation function is really helpful. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Consumer Intelligence?

The dashboards can sometimes be glitchy and I've lost whole dashboards before and had to start from scratch. It would also be good to have more social media coverage included. Review collected by and hosted on G2.com.

What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?

I looked to use BrandWatch to easily and effectively gauge impact in global communications campaigns (media and social media). BrandWatch is a simple, but detailed, tool to help do this - and offers various functions to make the searches detailed. Review collected by and hosted on G2.com.

MC
Integrated Marketing Strategist
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Brandwatch Consumer Intelligence?

I like the variety of options to display data, and glean fresh insights with new views. I also get a lot of use out of the iris AI powered insights to understand peaks or changes in data. Our rep has told us about some exciting new features soon to come on Brandwatch, and we are hoping they get released soon! Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Consumer Intelligence?

It is not uncommon to experience small glitches, like things not saving, charts pulling in data from elsewhere, or issues moving elements around within a dashboard. However I have found these are to be expected with more complex tools (of course, I wish they werent). Review collected by and hosted on G2.com.

What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?

Brandwatch helps us root our marketing strategies for clients in truth (data). Using the tool to analyze a brands position in the market amongst their competitors and understand how consumers are talking about brand or topics is incredibly valuable. Review collected by and hosted on G2.com.

Ben S.
BS
Research analyst
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Brandwatch Consumer Intelligence?

I love the AI features that are being rolled out. They really stream-line the analyst experience. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Consumer Intelligence?

There is the odd issue with repeated login requests, but this is a minor dislike. Review collected by and hosted on G2.com.

What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?

Understanding the healthcare landscapes of different therapy areas online. Review collected by and hosted on G2.com.

GB
Coordinator of research and insights
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Brandwatch Consumer Intelligence?

Perfectly, we have no limits. You can categorize and collect many queries that give you a great overview of what is going on with your audience.

We sure trust the data collect. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Consumer Intelligence?

We would like to trust more on the sentiment classification in Latin languages, such as portuguese. Review collected by and hosted on G2.com.

What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?

TOTAL MENTIONS and TOTAL X IMPRESSIONS have been really helpful for showing how the subjects us, as one of the biggest broadcasters, ae relevant for people. Review collected by and hosted on G2.com.

GS
Director
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Brandwatch Consumer Intelligence?

customizable UI is its strongest asset. You are able to manipulate the dashboard in any way you need. I frequently use one page to visualize all my numbers, and then a different page to do comparisons. This flexibility makes it very easy for data population.

There is a high skill curve with this tool, but I think its worth the investment. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Consumer Intelligence?

As with any social media tool, intergrating owned channels is a challenge. Sometimes its not very clear when a feed is connected vs. when it drops.

Customer service is slower than you woud like it to be for emergency situations, but still works well for normal day to day problems.

The lack of a unified engagement score is very fustrating.

Lastly, the coverage for earned media is a bit weaker compared to other tools ive used. Review collected by and hosted on G2.com.

What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?

Brand tracking

competitive tracking

landscape analysis

hypothesis testing Review collected by and hosted on G2.com.

Antonio B.
AB
Head of Product
Marketing and Advertising
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Brandwatch Consumer Intelligence?

The Brandwatch Consumer Insights is very useful for finding trends, opportunities, and insights and understanding the public audience for a brand or theme even better. The analysis gets easier when we can make a good setup, and the tool helps greatly in this way. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Consumer Intelligence?

Sometimes I think that configuring the tool for a specific purpose can be challenging, so I believe the tool could do more to teach clients how to become more efficient when configuring or generating a query. Review collected by and hosted on G2.com.

What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?

The tool Consumer Insights for sure led me to a very deep analysis in terms of generating knowledge and insights for any study. Also, the tool is perfect for analyzing the share of voice, sentiment for a mention, and even the personas for a given brand, company, or theme. That's why Consumer Insights is excellent for generating reports and helps us to discuss further about strategy and opportunities in the market that a brand or company can take advantage of. Review collected by and hosted on G2.com.

Response from Lisa Sinare of Brandwatch Consumer Intelligence

Hi Antonio, thank you so much for your review. You might find our upcoming live Brandwatch Academy Sessions on query writing insightful or our Query Lab within our Brandwatch Community. (https://community.brandwatch.com/query-lab-19)

See how Brandwatch Consumer Intelligence improved