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Arianna
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Arianna
By Nielsen
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4.0 out of 5 stars
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Arianna Reviews & Product Details

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Arianna Overview

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What is Arianna?

Arianna helps our clients transform local overnight ratings data into a marketplace advantage and more efficiently meet the daily needs of Management, Research and Sales.

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Product Description

Arianna helps our clients transform local overnight ratings data into a marketplace advantage and more efficiently meet the daily needs of Management, Research and Sales.

Seller Details
Seller
Nielsen
HQ Location
New York, NY
Twitter
@Nielsen
187,586 Twitter followers
LinkedIn® Page
www.linkedin.com
28,182 employees on LinkedIn®
Ownership
NYSE:NLSN
Total Revenue (USD mm)
$6,290

Recent Arianna Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Nielsen rating reports in Arianna"
Arianna is helpful to run rating trenders and rankers and drill down to see what types of viewers make those ratings.
Read more
Alphonse L.
AL
Alphonse L.Mid-Market (51-1000 emp.)
4.0 out of 5
"Arianna is a great way to strategize and review your TV media plans."
Arianna helps you see data on TV ratings and audience reach based on the investment you've placed on TV. It helps you strategically create a media ...
Read more
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Arianna Media

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2 Arianna Reviews

4.0 out of 5
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2 Arianna Reviews
4.0 out of 5
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Verified User in Media Production
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Mid-Market(51-1000 emp.)
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What do you like best about Arianna?

Arianna is helpful to run rating trenders and rankers and drill down to see what types of viewers make those ratings. Review collected by and hosted on G2.com.

What do you dislike about Arianna?

Depending on the size of the report, the speed is slow in returning reports. Had a lot of issues this past year with our network and the web-based software not downloading the data. Review collected by and hosted on G2.com.

What problems is Arianna solving and how is that benefiting you?

Arianna helps to see who the viewers are on the market's TV stations. It helps to see viewership levels for all the TV shows in the market that measured by Nielsen. The software was designed many years ago, and I hear it will be upgraded or replaced. Review collected by and hosted on G2.com.

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Alphonse L.
AL
Customer Service
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Arianna?

Arianna helps you see data on TV ratings and audience reach based on the investment you've placed on TV. It helps you strategically create a media plan due to the numbers you are seeing and the data you are getting in the system. Review collected by and hosted on G2.com.

What do you dislike about Arianna?

The downside of Arianna is that the interface is not user-friendly. It is hard to navigate especially if you are a first-time user. It takes a relatively longer time to run your data, especially if your internet connection is unstable. Review collected by and hosted on G2.com.

What problems is Arianna solving and how is that benefiting you?

It helps you see TV data based on your target audience. With this, you can create a TV strategy and media plan based on what your audience is watching. Which in turn helps your product be seen more by your audience. Review collected by and hosted on G2.com.

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Arianna