StatSocial Reviews & Product Details

StatSocial can target audiences that no other vendor/partner can. Social media targeting is great for getting customers of specific brands as well as reaching specific job titles and those hard to reach/niche audiences. StatSocial also has effective affiliations. We have had particular success with targeting owners ofspecific car brands. Last but certainly not least, StatSocial has tremendous customer support. The team is responsive, helpful and transparent. The targeting platform is also straightforward and easy to use. Review collected by and hosted on G2.com.

There is no company size or company revenue targeting which are common parameters for many of our studies. We have also had many frequent trouble shooting issues, particularly slow loading times for generating and delivering audiences. When this happens, I have to email the team and wait for the issue to be resolved. While their response time is quick, it is frustrating when it delays our fast-paced timeline and costs us, and you, potential completes. Review collected by and hosted on G2.com.

I like that StatSocial provides an easy way to discover an audience's interests and media consumption. I also like that the tool allows us to build an audience based on social media followers or job titles. Review collected by and hosted on G2.com.

The new insights report design is somewhat clunky. I find it easier to download the reports as an Excel document and navigate in there. I also wish that StatSocial could build an audience based on Instagram and TikTok followers rather than just engagers. Some of the media types and attributes seem outdated, I would like to know how often these are recrawled and when new attributes are added. Review collected by and hosted on G2.com.

Useful audiences with a lot of interesting levers to pull. Easy to push audiences to platforms once you know the process. Unique audiences that other platforms don't have. Reasonable cost structure. Review collected by and hosted on G2.com.

Sometimes can be hard to find more niche audiences. Can also be time consuming to add all the possible audiences you may need. Takes a while to create audiences and reports. Review collected by and hosted on G2.com.

StatSocial has been one of our key data partners in the Consumer space for 5+ years. The entire team which includes the Leadership, Data and delivery teams are very approachable and easy to work with. We primarily leverage them to get data & insights using Social Media Affinities. Over the years, they have continuously brought improvements and numerous updates to their data feeds which has further enhance the value which can be derived using their data.

They have been very thoughtful and creative during times of posing them with open questions and asking for a perspective. We look forward to a continuous & growing relationship with them. Review collected by and hosted on G2.com.

StatSocial need to be more vocal about the new products they are bringing to the market and need to keep their customers informed about it . This will help them in further improving the overall adoption of their data in their customers project. Review collected by and hosted on G2.com.

The platform is very user friendly and easy to navigate. I use the tool quite often for work. Creating an audience is simple and the insights give me a good basis to paint a picture of the audience that I want to analyze. Review collected by and hosted on G2.com.

I would like to see definitions for the personas and personality insights that the platform provides. Sometimes I can get a general understanding of what the terms could mean, but sometimes they are vague and difficult to decipher (e.g. "Infinite Monkeys and a Typewriter"). Review collected by and hosted on G2.com.

I like how easy it is to pull data from statsocial, and how applicable/flexible it is across industries and types of social media. I like the breadth of information available on statsocial and the summary graphics page, which is visually very helpful. The customer service team is always very responsive. Review collected by and hosted on G2.com.

I wish that Statsocial had clearer labels. I have to email sometimes to understand what certain sections or personalities mean (e.g., B2B, personas). I also think that down the road it would be helpful to have "pre-set" audiences in stat-social. For example, if I want to look at a sustainability audience specifically, I could filter on for all of the relevant variables for sustainability across sections instead of parsing manually through each section to find what I need. Review collected by and hosted on G2.com.

I really liked the unique functionality that StatSocial offers like the detailed reporting and information on audiences. The support team has also been really helpful with answering questions and staying in consistent communication with our team. Review collected by and hosted on G2.com.

I feel like the platform is still young in some ways. It can be a little frustrating when the platform doesn't reflect accurate numbers at times and needs to be refreshed. My only other issue is their FAQ and partner integration with Live Ramp. My experience with this wasn't great, and I feel like there should be more documentation on which partners integrate and how to do integrate for a seamless customer experience. Review collected by and hosted on G2.com.

The connectivity between social platforms Review collected by and hosted on G2.com.

The unease with some of the search options, if we're looking for a brand but don't have the exact user it'd be nice if we could still search for the company for instance if the Instagram account is Nordstrom but the user handle is NordstromUS it might not always populate. This might only apply to smaller non nationwide accounts. Review collected by and hosted on G2.com.

StatSocial offers powerful audience intelligence. The audience recipe options are extensive and, in the rare instances where I don't find what I need, the customer service team is always available for a quick workaround. The AI summaries and audiences clusters are also incredibly useful and make my job much easier. Review collected by and hosted on G2.com.

Would be nice to have a direct API connection to social listening tools. Review collected by and hosted on G2.com.

They're easy to work with and their platform is even easier to use. Silhouette provides useful insights on custom audiences that you can't get anywhere else and we're able to create hyper-specific cohorts for surveying. Review collected by and hosted on G2.com.

There is a bit of mystry around how StatSocial's proprietary technology works that dappers the usefulness of their data. Their costing model also can be rather limiting as there is a high-cost of entry to useing their services, which limits our ability to scale our services to new clients — particularly those with more modests research budgets (Which I understand, but it limits what we're able to do with them). Review collected by and hosted on G2.com.