# OMNA from Stirista Reviews **Vendor:** Stirista **Category:** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms) **Average Rating:** 4.6/5.0 **Total Reviews:** 28 ## About OMNA from Stirista The OMNA Identity Graph is a comprehensive audience intelligence platform updated every second. From connecting CTV viewership data across devices to knowing where and how to communicate your message best, OMNA enables accurate and predictive audience targeting that leaves guesswork and outdated data in the past. This is possible through our major component graphs: - Our ABM Graph helps B2B marketers have access to high value audiences at work or home - Our Viewership Graph connects CTV viewership data across all devices in the home to IP addresses matched with linear TV Data for comprehensive household viewership - Our IP/Device Graph ties webs of connected devices to an individual ## OMNA from Stirista Pros & Cons **What users like:** - Users appreciate the **excellent customer engagement** from OMNA's team, highlighting their helpfulness and timely responses. (2 reviews) - Users praise the **helpful team** of OMNA from Stirista for their support and quick responses during campaigns. (2 reviews) - Users commend the **expert assistance in audience activation** , which enhances campaign success through effective connections. (1 reviews) - Users commend the **excellent audience analysis** support provided by OMNA, effectively connecting them to crucial campaign targets. (1 reviews) - Users value the **helpful customer representatives** of OMNA for their unique file accessibility and support. (1 reviews) - Users value the **helpful customer support** of OMNA from Stirista, appreciating timely responses and a positive experience. (1 reviews) - Lead Generation (1 reviews) - Team Expertise (1 reviews) **What users dislike:** - Users dislike the **impersonal automation** in OMNA, feeling it removes meaningful interactions and original requests. (1 reviews) - Users criticize the **impersonal count process** of OMNA, finding it unhelpful due to lack of interaction. (1 reviews) - Users find the **sync issues** frustrating, as automation lacks personal touch and crucial interactions are often lost. (1 reviews) - Users experience **technical glitches** that hinder the automation process, making interactions feel impersonal and unhelpful. (1 reviews) ## OMNA from Stirista Reviews ### 1. Outstanding Support and Intuitive Dashboard for Campaign Success **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** October 29, 2025 **What do you like best about OMNA from Stirista?** The team was excellent in assisting us to identify our target audience and connect with the people essential to our campaign's success. **What do you dislike about OMNA from Stirista?** There isn't much, the dashboard is intuitive and shows what we need in reporting. **What problems is OMNA from Stirista solving and how is that benefiting you?** The team is helping us directly reach our consumers in a digital world that is often cluttered. This in turn is helping us get eyes on the events we are helping to promote **Official Response from Sierra Roces:** > Appreciate the great feedback! So happy to hear everything’s working well for you. ### 2. Great Data Sourcing Partner **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 08, 2022 **What do you like best about OMNA from Stirista?** Helpful insights and on-time delivery create strong solutions for our clients. The Stirista team is always helpful in brainstorming on new ideas and ways to work together! **What do you dislike about OMNA from Stirista?** Nothing to dislike about working with the team at Stirista! **What problems is OMNA from Stirista solving and how is that benefiting you?** We create audience solutions for our clients with the input from the team at Stirista. The team helps me come up with new data sourcing ideas that work for us and our clients. **Official Response from Sierra Roces:** > Thank you for the glowing review! We're thrilled that OMNA from Stirista is providing helpful insights and timely solutions for your clients. ### 3. OMNA Stirista Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2025 **What do you like best about OMNA from Stirista?** The people behind the OMNA from Stirista team are always helpful and provide timely responses. They are always positive and its a joy to work with them. **What do you dislike about OMNA from Stirista?** nothing! OMNA from Stirista is a fantastic partner to work with. **What problems is OMNA from Stirista solving and how is that benefiting you?** They are providing generous inventory for our campaigns and for the most part delivering in full, benefiting the company and myself. **Official Response from Sierra Roces:** > Thank you for the awesome review! ### 4. I appreciate the data offerings that they have **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2024 **What do you like best about OMNA from Stirista?** They have some available files that either aren't available elsewhere, or certainly difficult to find anywhere else. Charlotte is very helpful. **What do you dislike about OMNA from Stirista?** I'm not a huge fan of the count process, with respect to the automation. It's impersonal & not super helpful when it removes the original request & or any interactions thereafter. **What problems is OMNA from Stirista solving and how is that benefiting you?** It's able to provide counts for companies that use particular tech choices & that's popular with my clients. ### 5. Project Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Susanna R. | Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 07, 2022 **What do you like best about OMNA from Stirista?** All of Stirista's products are easy to use and intuitive. Our company uses AdStir and the VIG dashboard and we love the flexibility these products give us. If something comes up, the Stirista team is quick to respond and troubleshoot. The Stirista team is always open to having collaborative conversations to explore their products and our business goals. We use these producst daily and we are always amazed at how effortless and quick the products are. **What do you dislike about OMNA from Stirista?** We wish we could use other channels (Pinterest, LinkedIn) through the Stirista products. That is the only "complaint." **What problems is OMNA from Stirista solving and how is that benefiting you?** We previously used a third-party provider to serve display ads on behalf of our clients. With Stirista's dashboard, AdStir, we have eliminated this extra step in our process and now have complete control over display ads internally in our company. AdStir has allowed our company to streamline our processes and increase our productivity and be more flexible to our client needs. **Official Response from Sierra Roces:** > Thank you for sharing your experience! We're glad our products have integrated well into your workflow. Your feedback on additional channel support is noted. ### 6. Great Process and Awesome Team to Work With **Rating:** 5.0/5.0 stars **Reviewed by:** Kurt C. | Programmer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2024 **What do you like best about OMNA from Stirista?** The accuracy of OMNA is very good. Very good quality. **What do you dislike about OMNA from Stirista?** No dislikes at this point. Very happy with the service. **What problems is OMNA from Stirista solving and how is that benefiting you?** Helping identify individuals at a great match rate. **Official Response from Sierra Roces:** > Thank you for your feedback and we are happy to hear you are enjoying our products and services! ### 7. Excellent data, reporting and service! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2023 **What do you like best about OMNA from Stirista?** I have been very impressed with the level of data they are able to provide both prior to ordering a campaign and in the various reporting stages of each campaign. **What do you dislike about OMNA from Stirista?** I have not found anything that I dislike about OMNA from Stirista yet. I work with many vendors and can usually pinpoint something that they are missing that another vendor might have, but I have yet to come across a lack of anything at this point. **What problems is OMNA from Stirista solving and how is that benefiting you?** With our clients we need to be able to identify the target audience and reach them with a relevant message in order for them to take an action such as learning more about our client, signing up for an account or buying something. With OMNA from Stirista, we know we are reading the right audience. ### 8. Thoughtful, Detail Oriented Approach **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** February 19, 2024 **What do you like best about OMNA from Stirista?** Stirista takes the time to get to know you and your product or brand, and creates a bespoke solution that best fits you and your goals. **What do you dislike about OMNA from Stirista?** Stirista often focuses on the big picture and hitting your long term goals. This leaves room for improvement in communication of the process along the way and how they go about executing your plan. **What problems is OMNA from Stirista solving and how is that benefiting you?** Creating a marketing plan that grows our business **Official Response from Sierra Roces:** > Thank you for sharing your experience. We understand the importance of clear communication and will work on improving our process to better meet our clients needs. ### 9. Audience creation to CTV & Display ads **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2024 **What do you like best about OMNA from Stirista?** The team at Stirista is the differentiator. They have vast experience and develop innovative targeting to reach the audience. I upgraded to managed services and they were always available when I needed them. The team made the service VERY easy to use and implement. **What do you dislike about OMNA from Stirista?** Their email service requires html coding and designing. Since the service isn’t template driven like a mailchimp/constant contact, we never got it off the ground. **What problems is OMNA from Stirista solving and how is that benefiting you?** Reaching our target audience in ways that would be cost prohibitive using traditional media. **Official Response from Sierra Roces:** > Thank you for your response. We're thrilled to hear that our team provided you with innovative targeting and excellent support and I will pass along your feedback regarding our email services! ### 10. Stirista is Wonderful! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2021 **What do you like best about OMNA from Stirista?** I like the people who are part of my team the best. They are personable, make excellent recommendations, and are always there to support our needs. I also am a very big fan of the quick responses to emails. **What do you dislike about OMNA from Stirista?** There is nothing that I dislike. The people are amazing, the service is great. I love how the team looks at the files we send to make sure that everything looks correct. It is an added level of quality control that I greatly appreciate. **What problems is OMNA from Stirista solving and how is that benefiting you?** Stirista solves problems by sending out emails to our consumers. It is a great way to keep in touch with our consumers and keep up engagement as well as sending out engaging emails to keep our advocates interested in our issues. ### 11. Excellence in targeting for advertising campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 09, 2023 **What do you like best about OMNA from Stirista?** I love how you can send a customer data file and get a modeled audiene, how we can upload an audience and also run a look- alike. The platform is very stable and responsive. **What do you dislike about OMNA from Stirista?** A lot of the reporting, match back, etc. is still done manually. I think that some updates could be done to add automation to modernize the approach. I would love to be able to see predictive modeling to share with clients about how campaigns/segments might perform. **What problems is OMNA from Stirista solving and how is that benefiting you?** To be able to target individuals with digital campaigns that match the ideal persona for our clients is critical. We have found that the quality of data in OMNA is very reliable. ### 12. Hassle-free Experience with Stirista **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2021 **What do you like best about OMNA from Stirista?** The support team is very nice and helpful. The platform which is very easy to use. We use Adstir. **What do you dislike about OMNA from Stirista?** Its unpredictability. Sometimes our campaigns are set up properly but do not meet the goals. **What problems is OMNA from Stirista solving and how is that benefiting you?** NA **Official Response from Sierra Roces:** > We appreciate your praise for our support team and platform ease. We understand your concerns about unpredictability and are constantly striving to improve campaign performance. Thank you for taking the time to share! ### 13. Collaborative team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 30, 2023 **What do you like best about OMNA from Stirista?** Expansive data set meeting our data needs and implementation/integration was easily facilitated. The team is well versed in their product and the industry at large. **What do you dislike about OMNA from Stirista?** Overall no complaints, improvements were made when feedback was provided. **What problems is OMNA from Stirista solving and how is that benefiting you?** Stirista provides a wealth of data and IDs that help to piece together a fragemented identity space. ### 14. Great experience! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2023 **What do you like best about OMNA from Stirista?** The team was extremely helpful and flexible - willing to do multiple drafts of everything and took my full opinion into consideration during both the design and campaign launch process. **What do you dislike about OMNA from Stirista?** Can't think of much, I've enjoyed working with the team! **What problems is OMNA from Stirista solving and how is that benefiting you?** Helping to identify our audiences and create/launch campaigns that are best suited to attracting those audiences. It has given a startup valuable information on our consumer base and helped with a lot of design work that we needed extra hands and creative minds in order to complete. ### 15. Director of Operations **Rating:** 5.0/5.0 stars **Reviewed by:** Angela M. | Director Campaign Management , Mid-Market (51-1000 emp.) **Reviewed Date:** March 01, 2023 **What do you like best about OMNA from Stirista?** The staff is accommodating and responsive. Anytime we have an issue, they go above and beyond to ensure it has been resolved and our needs have been met. **What do you dislike about OMNA from Stirista?** To be honest, there is not much negative feedback I can give about Stirista. **What problems is OMNA from Stirista solving and how is that benefiting you?** Digital advertising and they do an excellent job! **Official Response from Sierra Roces:** > Thanks for the awesome review, Angela! We work hard to meet expectations like yours, and we are happy to hear we hit the mark for you. ### 16. Stirista **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 01, 2023 **What do you like best about OMNA from Stirista?** Timliness and accuracy of delivery resulting in high client success **What do you dislike about OMNA from Stirista?** I do not have anything that I dislike about OMNA **What problems is OMNA from Stirista solving and how is that benefiting you?** OMNA from Stirista is allowing my client to deliver acquisition emails successfully ### 17. Nothing but wonderful. **Rating:** 5.0/5.0 stars **Reviewed by:** Tara B. | Partner Account Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about OMNA from Stirista?** The entire team is helpful and friendly, they go above and beyond when I'm in a bind. **What do you dislike about OMNA from Stirista?** No direct downsides; it's with anyone I work with. I wish campaign results were available in real-time via a link 24 hours after deployment. **What problems is OMNA from Stirista solving and how is that benefiting you?** They mostly provide email deployment services. **Official Response from Sierra Roces:** > Thank you for taking the time to write this review, it means a lot to us. I will be sure to share your feedback on campaign results with the team. Please do not hesitate to reach out in the future, we are always here to help! ### 18. Great data provider and team players. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Individual & Family Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 27, 2022 **What do you like best about OMNA from Stirista?** Since our audience requests are very specific, it's difficult to get accurate information. They always provide excellent quality information! The presentation and information are always clear, and their team members are great partners. **What do you dislike about OMNA from Stirista?** Because our requests are so specific, sometimes it is difficult to get a data set that is large enough. **What problems is OMNA from Stirista solving and how is that benefiting you?** Good data, a great platform where we can activate the campaigns, clear information, and the help provided by the team is always the best. ### 19. Helpful audience engagement and identification **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2022 **What do you like best about OMNA from Stirista?** I appreciate the quick customer service and the detail for audience identification **What do you dislike about OMNA from Stirista?** The audience we are looking to identify is sometimes too detailed to get a decent size from **Recommendations to others considering OMNA from Stirista:** Know the audience you are looking for and they help take it from there **What problems is OMNA from Stirista solving and how is that benefiting you?** We are solving the problem of audience identification and contact, the benefit has been more engagement on seasonal campaigns ### 20. Stirista Feddback **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 06, 2022 **What do you like best about OMNA from Stirista?** Stirista is our go to for email deployments and data hygiene! They provide prompt communication and service and fit tight deadlines when needed. **What do you dislike about OMNA from Stirista?** Honestly not sure I have any negative feedback! Continue to analyze and provide feedback as you see best to help optimize campaigns. **What problems is OMNA from Stirista solving and how is that benefiting you?** Helping campaigns run smoothly and ensuring that all X's and O's are crossed off to ensure optimal delivery. ### 21. Professional and Fantastic Service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** December 07, 2022 **What do you like best about OMNA from Stirista?** The people we work with on a daily basis are attentive and proactive. They are helpful and professional. We truly see ourselves as partners and not clients. **What do you dislike about OMNA from Stirista?** Truly no downside. From the campaign execution, data and performance we are very happy. **What problems is OMNA from Stirista solving and how is that benefiting you?** Stirista is serving as our prospect partner for Client email marketing campaigns. ### 22. Excellent company and platform that I highly recommend **Rating:** 5.0/5.0 stars **Reviewed by:** Jon C. | Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** November 03, 2021 **What do you like best about OMNA from Stirista?** Stirista has always been an incredibly reliable and responsive company when I have worked with them. Their data is the best in the business, and their identity data is updated in ACTUAL real-time, saving a lot of wasted time/money. They will take what little data your company might have and improve it vastly. I could not recommend them enough! **What do you dislike about OMNA from Stirista?** I do not have anything negative to say, as anytime I have had a question or issue, Stirista has responded immediately and left nothing unresolved. **What problems is OMNA from Stirista solving and how is that benefiting you?** Stirista has helped us fill in the gaps on a lot of our own data and has helped to reach our ideal prospects across multiple channels effectively. ### 23. Great customer service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2022 **What do you like best about OMNA from Stirista?** Clear product selection and great customer service when setting up and using the service. From choosing our target population to understanding insights from communications, their team is helpful. **What do you dislike about OMNA from Stirista?** We haven't had any negative experiences. We have a niche audience so I would love if there were more records included in their searches as the niche search areas were useful guides. **What problems is OMNA from Stirista solving and how is that benefiting you?** We are trying to identify audience prospects and have seen our ROI from campaigns increase since working with them. They especially were helpful in targeting our email content. ### 24. I would recommend Stirista to someone that is in the market for fairly consistent digital practices. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 22, 2022 **What do you like best about OMNA from Stirista?** When a new process is discussed, it is quickly adopted and put into place. Also, order communication is fairly quick. **What do you dislike about OMNA from Stirista?** Optimizing campaigns can be troublesome on occasion. Also, targeting seems to be fairly limited or completely unavailable for certain verticals. **Recommendations to others considering OMNA from Stirista:** Make sure they can target your most essential verticles. **What problems is OMNA from Stirista solving and how is that benefiting you?** Stirista is helping us diversify our data vendors and allows us flexibility when deploying many campaigns. ### 25. Stirista execution is flawless. Their data sets next level. **Rating:** 5.0/5.0 stars **Reviewed by:** Jay W. | Partner/Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2021 **What do you like best about OMNA from Stirista?** Stirista is transparent. We know where every dollar pushed to them goes. **What do you dislike about OMNA from Stirista?** There is no downside. Stirista has it all. **Recommendations to others considering OMNA from Stirista:** Reach out. Test them against another agency. Our first project with Stirista- asked them to match a million postal records to a social/digital link. They out preformed the competition by 50%. Math does not lie **What problems is OMNA from Stirista solving and how is that benefiting you?** Their data set has made it possible for JBecca clients to connect with people that were previously unreachable ### 26. Great Data Provider **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2022 **What do you like best about OMNA from Stirista?** Large dataset to use on our internal modeling **What do you dislike about OMNA from Stirista?** Expensier than expected. Data is not 100% populated **What problems is OMNA from Stirista solving and how is that benefiting you?** We are creating custom audiences for social ad delivery ### 27. It has been a great experience to work with Stirista. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2021 **What do you like best about OMNA from Stirista?** The team has been very responsive, flexible, and collaborative. **What do you dislike about OMNA from Stirista?** There have been small issues with their data like formats, inconsistency. However, They listened to us and quickly fixed and improved the situation. **What problems is OMNA from Stirista solving and how is that benefiting you?** n/a ### 28. Quality Customer Service but could be more innovative **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 05, 2021 **What do you like best about OMNA from Stirista?** Responsive customer account team and decent service **What do you dislike about OMNA from Stirista?** Have not gotten very innovative ideas from the team on how we could best use their data. Mostly reactive vs. proactive **What problems is OMNA from Stirista solving and how is that benefiting you?** We use Stirista to bring data to our clients for prospecting and acquistion ## OMNA from Stirista Discussions - [What is OMNA from Stirista used for?](https://www.g2.com/discussions/what-is-omna-from-stirista-used-for) - [View OMNA from Stirista pricing details and edition comparison](https://www.g2.com/products/omna-from-stirista/reviews?qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-05-31+13%3A25%3A42+-0500&secure%5Bsession_id%5D=ecd4bb7b-0091-4f4b-bfec-d02a1240d23c&secure%5Btoken%5D=902c8b1f1cd726ad83c2a6c7b55752c7857a50a28c0bbc4b295aa0a76eb8f2bc&format=llm_user) ## OMNA from Stirista Features **Data Availability** - Contact Data Availability - Company Data Availability - Technographic Data Availability **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Audiences** - Audience Insights - Segmentation **Lead Intelligence** - Lead Validation - Lead Enrichment - Lead Quality - Lead Analysis - Browser Extension **Agentic AI - Firewall Software** - Autonomous Task Execution - Adaptive Learning **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Data Analysis** - Network Analysis - Dashboards - Visualizations - Advanced Filtering **Agentic AI - Lead Intelligence** - Cross-system Integration **Administration** - Marketing Integrations - Ad Integrations - Data Exporting **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - Mobile User Support - APIs **Agentic AI - Audience Intelligence Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - Connections - Reporting - Messaging ## Top OMNA from Stirista Alternatives - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,899 reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,865 reviews) - [Instantly](https://www.g2.com/products/instantly/reviews) - 4.8/5.0 (4,088 reviews)