GWI Reviews & Product Details

The best thing about GWI is that you don't need to know memorize the whole survey to maximize its use. GWI has incredible search features and the web app is fast, responsive and easy to navigate making it a great tool to get lost in (in a good way). It also means that if you need something fast, you can get it fast. If you come with other tools that are similar, it is incredibly easy to onboard yourself onto GWI's UI as it is very intuitive. GWI also seems to have an answer to almost anything which is why the search feature is my favorite aspect of the entire tool. Review collected by and hosted on G2.com.

There are some limits on how you can export data to integrate it into your systems and there are small UX inefficiencies, but it is nothing major. The AI Spark can become an incredible feature in the future, but as of right now it is not perfect. Review collected by and hosted on G2.com.

I find GWI easy to use, and I really appreciate the crosstabs function for quick insights. It allows us to quickly identify channel preferences, affinities, and overlap on new and existing audiences. The heatmap function is great for providing a quick visual reference, and the indexing gives a clear idea on where to focus energy within an audience. Onboarding was good, and using the platform was straightforward from the start. Review collected by and hosted on G2.com.

Crosstab exports can be messy. Question search functionality can result in guesswork to find if particular data has been covered in the survey. Selecting a few options from a large question set can be time consuming. Boolean approach to audience creation can get messy when certain question sets end up being embedded within others and are hard to turn into an AND/OR function. Review collected by and hosted on G2.com.

It is extremely user-friendly, easy to use, and fast. We do have access to other similar tools (e.g. several from the former Kantar Media, now fifty5blue, in many countries) and nothing is so smooth and quick Review collected by and hosted on G2.com.

The data behind and the preparation of its staff is not even comparable to Kantar. Often our account manager fails to get basic statistical references. Plus, they claim that every respondent answers all questions from GWI core, but it is clearly false and it can even be checked manually on the platform itself by seeing the variable "responses".

Also, we tested Agent Spark (their AI tool) but it most often than not gives you back wrong results. It is ok for extremely simple analysis, it doesn't work if you need to compare crosstabs across different countries and years, for example. Review collected by and hosted on G2.com.

I use GWI to gather data and insights on the UAE and KSA markets to integrate into our media strategy at our agency. It helps us represent research credibly and explore top-ranking media platforms for selected audiences. I like that I can go deeper by layering different data points to create specialized audiences, which helps uncover deeper insights. Crosstabs work best for me. Lorenzo, our account manager, provided great support during the initial setup. Review collected by and hosted on G2.com.

The questions are quite culturally and contextually limited when it comes to the UAE and the Middle East in particular. No questions on Ramadan or Eid and the UAE-specialized consumer. Or even questions on who visits the UAE, and specific things the UAE-based consumer buys (what kind of jewelry not just jewelry in general, for example). Review collected by and hosted on G2.com.

What I like most about GWI is how rich and timely the data is for the Vietnam market. It helps us stay on top of the most relevant and updated insights for our client in VN market—something that many other global sources don’t typically offer. Review collected by and hosted on G2.com.

Data on OOH/DOOH media consumption is still quite limited—most of the available insights focus on digital and a few traditional channels like TV and radio. Review collected by and hosted on G2.com.

I like that GWI is easy to use and understand. I also appreciate that their core survey has been running for an extremely long time, so the data sets are large, and you can spot trends as they change over time. It was also very easy to set up and get onboarded onto the plaftorm. Review collected by and hosted on G2.com.

I'm not a fan of the new Agent Spark feature. I feel like it doesn't work very well. Often, I am trying to find a particular datapoint, but the search results are often not exactly what I'm looking for. Review collected by and hosted on G2.com.

I like GWI for its sufficient panel size, demographic details, and insights on affinity and interest. It's particularly valuable for the Japanese market as I can compare it with other markets at the same granularity, which I haven't found in other tools. Additionally, the initial setup was quite easy. Review collected by and hosted on G2.com.

I think GWI could improve by including more latest technology interests or affinity, like GenAI in general, or GenAI-specific product usage, behavior, or attitude. Review collected by and hosted on G2.com.

I really like the ease of use in the cross tabs within GWI. I find it particularly valuable to be able to search characteristics and see what questions are related to that search. The initial setup was fairly easy, and I use GWI for creating audiences and seeing how they interact with media. It's also useful for sourcing data. Review collected by and hosted on G2.com.

I find the 3D data handling a bit cumbersome, as it often requires multiple downloads when dealing with a wave of survey by question by audience. Plus, when I'm downloading data with multiple metrics, the question only shows up in the top row. This makes filtering in Excel awkward. Review collected by and hosted on G2.com.

The level of granularity around consumer behavior and sentiment is strong. The preset dashboards offer a simplified view of consumer profiles that’s easy to share and digest. Agent Spark is also a great addition for pulling together overall insights and highlighting key callouts. Review collected by and hosted on G2.com.

Some dashboard and crosstab build-ups are hard to read and create. The preset sorting isn’t ideal, especially when I’m leveraging charts and tables in a dashboard view. Review collected by and hosted on G2.com.

I like the idea of being able to "cross anything with anything," that is, I like that it puts so many data points in such an intuitive and easy-to-use interface and the fact that they can be used so flexibly. Also, compared to tools I used previously, like TGI Choices, GWI represented a great upgrade in my experience. I also find that the initial setup was very easy. I think the learning curve was simply getting used to "building audiences." Review collected by and hosted on G2.com.

Sometimes I have wished there was a bit more depth in the data points for my country. In the data points for the United States, I have seen deeper data points that Mexico does not have. It has happened to me on several occasions that the exact depth of data I need does not exist for Mexico. Review collected by and hosted on G2.com.