Best Mobile Marketing Software for Small Business

Yukta Rustagi
YR
Researched and written by Yukta Rustagi

Products classified in the overall Mobile Marketing category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Mobile Marketing to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Mobile Marketing category.

In addition to qualifying for inclusion in the Mobile Marketing Software category, to qualify for inclusion in the Small Business Mobile Marketing Software category, a product must have at least 10 reviews left by a reviewer from a small business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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53 Listings in Small Business Mobile Marketing Available

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Insider One
(1,347)4.8 out of 5
1st Easiest To Use in Mobile Marketing software
View top Consulting Services for Insider One
OverviewPros and Cons
Product Description

Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core a

Users: Digital Marketing Specialist, Marketing Manager · Industries: Retail, Apparel & Fashion · Market Segment: 46% Mid-Market, 28% Small-Business
Pros and ConsUser Satisfaction
ProsEase of Use, Customer Engagement, Personalization, Engagement, Customer Support
ConsLearning Curve, Difficult Learning, Time-Consuming, High Learning Curve, Integration Issues
User SatisfactionSeller Details
Insider One features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.1
9.6
Optimization
Average: 8.4
9.4
Integrations - Mobile Marketing
Average: 8.6
9.4
Campaign Analysis
Average: 8.5
Seller Details
Seller
Insider One
Company Website
Year Founded
2012
HQ Location
Global
Twitter
@insiderone
1 Twitter followers
LinkedIn® Page
www.linkedin.com
1,525 employees on LinkedIn®
Attentive
(1,276)4.5 out of 5
6th Easiest To Use in Mobile Marketing software
View top Consulting Services for Attentive
OverviewPros and Cons
Product Description

Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer's purc

Users: Marketing Manager, Marketing Director · Industries: Retail, Apparel & Fashion · Market Segment: 55% Small-Business, 32% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, Helpful, User-Friendly, Easy Setup
ConsExpensive, Missing Features, Reporting Issues, Limited Features, Integration Issues
User SatisfactionSeller Details
Attentive features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.1
8.7
Optimization
Average: 8.4
8.2
Integrations - Mobile Marketing
Average: 8.6
8.5
Campaign Analysis
Average: 8.5
Seller Details
Seller
Attentive
Company Website
Year Founded
2016
HQ Location
New York, New York, United States
Twitter
@attentivehq
9,706 Twitter followers
LinkedIn® Page
www.linkedin.com
1,507 employees on LinkedIn®
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Textedly
(1,290)4.6 out of 5
Free trial available
3rd Easiest To Use in Mobile Marketing software
OverviewPros and Cons
Product Description

Textedly is a cloud-based SMS marketing and communications platform that enables organizations to send bulk SMS and MMS messages, manage contact lists, and automate message workflows. As a type of

Users: Owner, CEO · Industries: Non-Profit Organization Management, Real Estate · Market Segment: 66% Small-Business, 28% Mid-Market
Pros and ConsUser Satisfaction
ProsCustomer Support, Ease of Use, Helpful, Communication, Text Messaging
ConsExpensive, Missing Features, SMS Issues, Limited Texting Features, Learning Curve
User SatisfactionSeller Details
Textedly features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.1
8.5
Optimization
Average: 8.4
8.3
Integrations - Mobile Marketing
Average: 8.6
8.1
Campaign Analysis
Average: 8.5
Seller Details
Seller
Textedly
Company Website
Year Founded
2015
HQ Location
Los Angeles, CA
Twitter
@textedly_
404 Twitter followers
LinkedIn® Page
www.linkedin.com
16 employees on LinkedIn®
The Trade Desk
(150)4.4 out of 5
Entry Level Price:Contact Us
View top Consulting Services for The Trade Desk
OverviewPros and Cons
Product Description

The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global

Users: Account Manager · Industries: Marketing and Advertising, Retail · Market Segment: 43% Mid-Market, 27% Small-Business
Pros and ConsUser Satisfaction
ProsFeatures, Ease of Use, Audience Targeting, Customer Support, Targeting
ConsLearning Curve, Expensive, Complexity, Learning Difficulty, Training Difficulty
User SatisfactionSeller Details
The Trade Desk features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.1
8.1
Optimization
Average: 8.4
8.5
Integrations - Mobile Marketing
Average: 8.6
8.3
Campaign Analysis
Average: 8.5
Seller Details
Seller
The Trade Desk
Company Website
Year Founded
2009
HQ Location
Ventura, CA
Twitter
@TheTradeDesk
20,578 Twitter followers
LinkedIn® Page
www.linkedin.com
4,615 employees on LinkedIn®
Braze
(1,485)4.5 out of 5
15th Easiest To Use in Mobile Marketing software
View top Consulting Services for Braze
OverviewPros and Cons
Product Description

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for

Users: CRM Manager, Marketing Manager · Industries: Financial Services, Marketing and Advertising · Market Segment: 55% Mid-Market, 25% Enterprise
Pros and ConsUser Satisfaction
ProsEase of Use, Intuitive, Helpful, Customer Support, Features
ConsMissing Features, Learning Curve, Limitations, Limited Features, Steep Learning Curve
User SatisfactionSeller Details
Braze features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.1
8.2
Optimization
Average: 8.4
8.2
Integrations - Mobile Marketing
Average: 8.6
7.7
Campaign Analysis
Average: 8.5
Seller Details
Seller
Braze
Company Website
Year Founded
2011
HQ Location
New York
Twitter
@Braze
16,338 Twitter followers
LinkedIn® Page
www.linkedin.com
2,275 employees on LinkedIn®
OneSignal
(1,172)4.7 out of 5
Entry Level Price:Free
4th Easiest To Use in Mobile Marketing software
View top Consulting Services for OneSignal
OverviewPros and Cons
Product Description

OneSignal is a customer engagement platform that enables companies of all sizes to increase retention and revenue through lightning-fast, personalized messaging. OneSignal supports email, push notific

Users: Software Engineer, CEO · Industries: Computer Software, Information Technology and Services · Market Segment: 54% Small-Business, 25% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Notifications, Notification Features, Easy Setup, Automation
ConsMissing Features, Learning Curve, Limited Features, Expensive, Notification Issues
User SatisfactionSeller Details
OneSignal features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.1
8.9
Optimization
Average: 8.4
9.0
Integrations - Mobile Marketing
Average: 8.6
8.7
Campaign Analysis
Average: 8.5
Seller Details
Seller
OneSignal
Company Website
Year Founded
2014
HQ Location
San Mateo, California
Twitter
@onesignal
5,529 Twitter followers
LinkedIn® Page
www.linkedin.com
170 employees on LinkedIn®
Customer.io
(732)4.4 out of 5
Entry Level Price:Starting at $100.00
9th Easiest To Use in Mobile Marketing software
View top Consulting Services for Customer.io
OverviewPros and Cons
Product Description

Customer.io is a leading customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Use first-party data to send meani

Users: CEO, Product Manager · Industries: Computer Software, Financial Services · Market Segment: 54% Small-Business, 36% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Automation, Features, Helpful, Customer Support
ConsLearning Curve, Missing Features, Limited Features, Not Intuitive, Campaign Issues
User SatisfactionSeller Details
Customer.io features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.1
8.0
Optimization
Average: 8.4
7.2
Integrations - Mobile Marketing
Average: 8.6
8.0
Campaign Analysis
Average: 8.5
Seller Details
Seller
Customer.io
Company Website
Year Founded
2012
HQ Location
Portland, OR
Twitter
@CustomerIO
4,897 Twitter followers
LinkedIn® Page
www.linkedin.com
507 employees on LinkedIn®
Bloomreach
(751)4.6 out of 5
Entry Level Price:Contact Us
View top Consulting Services for Bloomreach
OverviewPros and Cons
Product Description

Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From reta

Users: CRM Manager, Marketing Manager · Industries: Retail, Marketing and Advertising · Market Segment: 49% Mid-Market, 28% Small-Business
User Sentiment

Reviewers like Bloomreach's intuitive interface, ease of use, and its ability to provide a holistic overview of a customer, with features such as segmentation and user pattern recognition, and the support from the tech team. Reviewers experienced a steep learning curve, especially for advanced features, and found the initial setup and configuration segments complex, requiring a deep understanding of the site's internal data structure.

Pros and ConsUser Satisfaction
ProsEase of Use, Features, Helpful, Customer Support, Customer Engagement
ConsLearning Curve, Learning Difficulty, Missing Features, Limited Features, Difficult Learning
User SatisfactionSeller Details
Bloomreach features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.1
8.3
Optimization
Average: 8.4
8.2
Integrations - Mobile Marketing
Average: 8.6
8.4
Campaign Analysis
Average: 8.5
Seller Details
Seller
Bloomreach
Company Website
Year Founded
2009
HQ Location
Mountain View, CA
Twitter
@bloomreach_tm
10,416 Twitter followers
LinkedIn® Page
www.linkedin.com
1,124 employees on LinkedIn®
Outgrow
(329)4.7 out of 5
Entry Level Price:$14.00
OverviewPros and Cons
Product Description

Outgrow allows you to better acquire, qualify and engage leads by making it easy to build personalized quizzes, calculators, assessments, contests, forms/surveys, recommendations, polls & chatbots

Users: CEO, Founder · Industries: Marketing and Advertising, Computer Software · Market Segment: 78% Small-Business, 17% Mid-Market
User Sentiment

Users frequently mention the user-friendliness of Outgrow, its ability to create high-converting quizzes and forms, and the exceptional customer support that goes above and beyond to resolve issues. Users reported issues with the initial setup not being intuitive, limitations in customization options, and the need for additional costs to access advanced features and analytics.

Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, Helpful, Features, Easy Setup
ConsLearning Curve, Limited Features, Missing Features, Expensive, Limited Customization
User SatisfactionSeller Details
Outgrow features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.1
9.5
Optimization
Average: 8.4
9.1
Integrations - Mobile Marketing
Average: 8.6
9.3
Campaign Analysis
Average: 8.5
Seller Details
Seller
Outgrow
Company Website
Year Founded
2012
HQ Location
New York, NY
Twitter
@OutgrowCo
3,663 Twitter followers
LinkedIn® Page
www.linkedin.com
63 employees on LinkedIn®
Plivo
(747)4.5 out of 5
Entry Level Price:Starting at $25.00
OverviewPros and Cons
Product Description

Plivo is a voice-first AI agent platform designed to streamline multi-channel customer engagement through various communication methods, including phone calls, chat, WhatsApp, SMS, email, and Slack. T

Users: CEO, CTO · Industries: Computer Software, Information Technology and Services · Market Segment: 78% Small-Business, 17% Mid-Market
User Sentiment

Reviewers appreciate Plivo's competitive pricing, ease of implementation and integration, high reliability, and excellent customer support, as well as its ability to support high-volume messaging with minimal infrastructure requirements. Reviewers experienced issues with Plivo's inconsistent performance, poor communication skills from the support team, sudden price changes, lack of advanced analytics and intuitive interface, and limited support for country-specific messaging regulations.

Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, Features, Pricing, API Quality
ConsPoor Customer Support, Expensive, Limited Features, Messaging Issues, Not Intuitive
User SatisfactionSeller Details
Plivo features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.1
7.2
Optimization
Average: 8.4
5.6
Integrations - Mobile Marketing
Average: 8.6
6.7
Campaign Analysis
Average: 8.5
Seller Details
Seller
Plivo
Year Founded
2011
HQ Location
Austin, TX
Twitter
@plivo
12,585 Twitter followers
LinkedIn® Page
www.linkedin.com
191 employees on LinkedIn®
CleverTap
(642)4.6 out of 5
Entry Level Price:$75.00
7th Easiest To Use in Mobile Marketing software
View top Consulting Services for CleverTap
OverviewPros and Cons
Product Description

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The

Users: Product Manager, Marketing Manager · Industries: Financial Services, Information Technology and Services · Market Segment: 53% Mid-Market, 29% Small-Business
Pros and ConsUser Satisfaction
ProsAnalytics, Customer Support, Ease of Use, Automation, Campaign Management
ConsLearning Curve, Missing Features, Expensive, Not Intuitive, Limitations
User SatisfactionSeller Details
CleverTap features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.1
8.8
Optimization
Average: 8.4
8.9
Integrations - Mobile Marketing
Average: 8.6
8.9
Campaign Analysis
Average: 8.5
Seller Details
Seller
CleverTap
Company Website
Year Founded
2013
HQ Location
Mountain View, California
Twitter
@CleverTap
21,718 Twitter followers
LinkedIn® Page
www.linkedin.com
665 employees on LinkedIn®
Agentforce Marketing (formerly Salesforce Marketing Cloud)
(4,442)4.0 out of 5
Entry Level Price:Starting at $1,250.00
View top Consulting Services for Agentforce Marketing (formerly Salesforce Marketing Cloud)
OverviewPros and Cons
Product Description

Marketing Cloud is a complete marketing platform designed to help you personalize every moment and turn one-way campaigns into two-way conversations. By connecting every department through actionable

Users: Marketing Manager, Marketing Coordinator · Industries: Computer Software, Marketing and Advertising · Market Segment: 47% Mid-Market, 29% Small-Business
User Sentiment

Reviewers appreciate the platform's strong AI-driven insights, advanced automation, and smooth, real-time journey orchestration across email, mobile, and social media. Users experienced a high cost, a steep learning curve, and a complex, non-intuitive user interface that often requires technical expertise or dedicated consultants.

Pros and ConsUser Satisfaction
ProsEase of Use, Automation, Integrations, Email Marketing, Features
ConsLearning Curve, Steep Learning Curve, Complexity, Expensive, Complex Usage
User SatisfactionSeller Details
Agentforce Marketing (formerly Salesforce Marketing Cloud) features and usability ratings that predict user satisfaction
8.0
Has the product been a good partner in doing business?
Average: 9.1
8.9
Optimization
Average: 8.4
8.8
Integrations - Mobile Marketing
Average: 8.6
9.1
Campaign Analysis
Average: 8.5
Seller Details
Seller
Salesforce
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
580,771 Twitter followers
LinkedIn® Page
www.linkedin.com
86,064 employees on LinkedIn®
SendPulse
(710)4.6 out of 5
Entry Level Price:$0
View top Consulting Services for SendPulse
OverviewPros and Cons
Product Description

SendPulse is an all-in-one marketing automation platform designed to help you streamline your sales and marketing efforts from start to finish and scale your business. SendPulse features include: - b

Users: CEO, Founder · Industries: Marketing and Advertising, Information Technology and Services · Market Segment: 90% Small-Business, 9% Mid-Market
User Sentiment

Reviewers frequently mention the ease of use, quick setup, and the Automation 360 feature which saves time and ensures no leads are missed, as well as the platform's ability to integrate with popular CMS. Reviewers experienced issues with the dated user interface, basic analytics dashboard, confusing SMS credits system, limited advanced features unless upgraded, and a mobile app that lacks features from the desktop version.

Pros and ConsUser Satisfaction
ProsEase of Use, Automation, Easy Setup, Customer Support, Features
ConsMissing Features, Limited Features, Learning Curve, Limited Options, Expensive
User SatisfactionSeller Details
SendPulse features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.1
9.0
Optimization
Average: 8.4
8.9
Integrations - Mobile Marketing
Average: 8.6
9.1
Campaign Analysis
Average: 8.5
Seller Details
Seller
SendPulse
Year Founded
2015
HQ Location
New York
Twitter
@SendPulseCom
2,278 Twitter followers
LinkedIn® Page
www.linkedin.com
182 employees on LinkedIn®
Salesmsg
(372)4.7 out of 5
Entry Level Price:Free
5th Easiest To Use in Mobile Marketing software
OverviewPros and Cons
Product Description

Salesmsg is the ultimate tool for communicating with your customers, clients, and team in real-time. Whether it’s sending texts or making calls, it’s all about staying connected, fast, and professiona

Users: Owner, Sales · Industries: Health, Wellness and Fitness, Real Estate · Market Segment: 68% Small-Business, 27% Mid-Market
User Sentiment

Users like the seamless integration with CRM platforms like HubSpot and Salesforce, the ability to manage multiple inboxes, and the convenience of scheduling and automating texts. Reviewers noted occasional syncing issues with CRM integration, delayed notifications, and a desire for more robust analytics and reporting tools.

Pros and ConsUser Satisfaction
ProsEase of Use, Easy Communication, Easy Integration, Integrations, Customer Support
ConsMissing Features, Messaging Issues, Sending Issues, SMS Issues, Slow Loading
User SatisfactionSeller Details
Salesmsg features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.1
8.8
Optimization
Average: 8.4
7.5
Integrations - Mobile Marketing
Average: 8.6
8.8
Campaign Analysis
Average: 8.5
Seller Details
Seller
Salesmsg
Company Website
Year Founded
2017
HQ Location
Delray Beach, FL
Twitter
@salesmsg
146 Twitter followers
LinkedIn® Page
www.linkedin.com
33 employees on LinkedIn®
Dotdigital
(1,179)4.4 out of 5
Entry Level Price:Contact Us
OverviewPros and Cons
Product Description

Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bri

Users: Marketing Manager, Marketing Executive · Industries: Retail, Marketing and Advertising · Market Segment: 45% Mid-Market, 40% Small-Business
Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, Helpful, Email Marketing, Features
ConsMissing Features, Learning Curve, Limited Features, Limitations, Email Issues
User SatisfactionSeller Details
Dotdigital features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 9.1
8.4
Optimization
Average: 8.4
8.2
Integrations - Mobile Marketing
Average: 8.6
8.6
Campaign Analysis
Average: 8.5
Seller Details
Seller
Dotdigital
Company Website
Year Founded
1999
HQ Location
London Bridge, London
Twitter
@dotdigital
15,954 Twitter followers
LinkedIn® Page
www.linkedin.com
470 employees on LinkedIn®
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53 Listings in Small Business Mobile Marketing Available

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