Sales planning software enables organizations to intelligently structure sales plans, including territory management, quota allocation, and capacity planning, helping sales leaders predict performance, align with finance on business goals, and remain agile throughout the year to optimize market coverage and meet revenue targets.
Core Capabilities of Sales Planning Software
To qualify for inclusion in the Sales Planning category, a product must:
- Integrate with CRM software to pull and store sales data
- Provide territory planning features to carve and manage sales territories based on geography, company size, industry, TAM, or revenue
- Enable organizations to structure quota planning and target setting
- Assist in sales capacity management to ensure optimal coverage of accounts and territories
- Enable users to create and run "what-if" scenario modeling to inform business decisions
- Actively monitor performance data to identify deviations from plans and correct accordingly
- Provide continuous planning features for organizations to alter plans and execute changes immediately
Common Use Cases for Sales Planning Software
Sales leaders and revenue operations teams use sales planning software to design data-driven go-to-market structures and navigate the constant challenges of sales organizations. Common use cases include:
- Carving and optimizing sales territories based on TAM, geography, and revenue potential
- Setting and managing quotas for individual reps and teams aligned to business goals
- Running scenario models to evaluate the impact of headcount changes, market shifts, or strategic pivots
How Sales Planning Software Differs from Other Tools
Sales planning software overlaps with sales performance management software in managing individual and team performance records, but extends further with territory, quota, and capacity management capabilities. Some solutions also offer sales analytics capabilities to forecast sales across territories. Sales planning tools integrate with CRM software, sales compensation software, ERP software, and lead-to-account matching and routing software.
Insights from G2 Reviews on Sales Planning Software
According to G2 review data, users highlight territory carving automation and scenario modeling as the most impactful capabilities. Sales operations teams frequently cite improved quota attainment and better cross-functional alignment with finance as primary outcomes of adoption.