Best Native Advertising Software

Yukta Rustagi
YR
Researched and written by Yukta Rustagi

Native advertising software helps advertisers buy ads that are formatted similarly to a website’s content. Native advertising software gives advertisers the ability to make ads that more accurately adhere to consumers’ media consumption habits by formatting ads to match the content on any given website. Native advertising typically fits into businesses’ content marketing strategy, allowing them to create and promote their sponsored content at scale. Products in this category is used by in-house marketing teams or advertising agencies. Many native advertising platforms are compound products that also offer publisher ad management native advertising features.

To qualify for inclusion in the Native Advertising category, a product must:

Allow advertisers to create native ads that are formatted to match a website’s existing content
Access sources of native advertising inventory such as publisher ad management products and native advertising networks
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Best Native Advertising Software At A Glance

Leader:
StackAdapt
StackAdapt
Highest Performer:
PRnews.io
PRnews.io
Easiest to Use:
StackAdapt
StackAdapt
Top Trending:
StackAdapt
StackAdapt
Best Free Software:
brax.io
brax.io
Show LessShow More
Easiest to Use:
StackAdapt
StackAdapt
Top Trending:
StackAdapt
StackAdapt
Best Free Software:
brax.io
brax.io

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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101 Listings in Native Advertising Available
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StackAdapt
(853)4.7 out of 5
1st Easiest To Use in Native Advertising software
View top Consulting Services for StackAdapt
OverviewPros and Cons
Product Description

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAd

Users: Digital Marketing Manager, Digital Strategist · Industries: Marketing and Advertising, Financial Services · Market Segment: 62% Small-Business, 31% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, Team Helpfulness, Helpful, Features
ConsReporting Limitations, Poor Reporting, Reporting Issues, Limited Reporting, Budget Management
User SatisfactionSeller Details
StackAdapt features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 8.9
9.9
Quality of Support
Average: 8.5
9.1
Ease of Use
Average: 8.4
9.2
Ease of Admin
Average: 8.3
Seller Details
Seller
StackAdapt
Company Website
Year Founded
2014
HQ Location
Ontario
Twitter
@StackAdapt
2,573 Twitter followers
LinkedIn® Page
www.linkedin.com
1,692 employees on LinkedIn®
The Trade Desk
(150)4.4 out of 5
Entry Level Price:Contact Us
12th Easiest To Use in Native Advertising software
View top Consulting Services for The Trade Desk
OverviewPros and Cons
Product Description

The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global

Users: Account Manager · Industries: Marketing and Advertising, Retail · Market Segment: 43% Mid-Market, 27% Small-Business
Pros and ConsUser Satisfaction
ProsFeatures, Ease of Use, Audience Targeting, Customer Support, Targeting
ConsLearning Curve, Expensive, Complexity, Learning Difficulty, Training Difficulty
User SatisfactionSeller Details
The Trade Desk features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 8.9
8.8
Quality of Support
Average: 8.5
8.0
Ease of Use
Average: 8.4
8.2
Ease of Admin
Average: 8.3
Seller Details
Seller
The Trade Desk
Company Website
Year Founded
2009
HQ Location
Ventura, CA
Twitter
@TheTradeDesk
20,578 Twitter followers
LinkedIn® Page
www.linkedin.com
4,615 employees on LinkedIn®
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Facebook for Business
(1,435)4.2 out of 5
Entry Level Price:Cost per 1,000 Impress...
View top Consulting Services for Facebook for Business
OverviewPros and Cons
Product Description

Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth th

Users: Owner, Marketing Manager · Industries: Marketing and Advertising, Retail · Market Segment: 67% Small-Business, 26% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Audience Targeting, Advertising Management, Campaign Management, Features
ConsAd Issues, Poor Customer Support, Ad Management Issues, Poor Interface Design, Ad Restrictions
User SatisfactionSeller Details
Facebook for Business features and usability ratings that predict user satisfaction
7.8
Has the product been a good partner in doing business?
Average: 8.9
6.6
Quality of Support
Average: 8.5
8.1
Ease of Use
Average: 8.4
8.3
Ease of Admin
Average: 8.3
Seller Details
Seller
Meta Platforms, Inc
Year Founded
2008
HQ Location
Menlo Park, CA
Twitter
@Meta
9,920,732 Twitter followers
LinkedIn® Page
www.linkedin.com
150,070 employees on LinkedIn®
Ownership
NASDAQ: META
AdRoll
(729)4.0 out of 5
Entry Level Price:Pay As You Go
5th Easiest To Use in Native Advertising software
OverviewPros and Cons
Product Description

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful

Users: Marketing Manager, Digital Marketing Manager · Industries: Marketing and Advertising, Computer Software · Market Segment: 57% Small-Business, 35% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Ad Management, Campaign Management, Easy Setup, Customer Support
ConsLimited Features, Campaign Management, Reporting Limitations, Expensive, Difficult Reporting
User SatisfactionSeller Details
AdRoll features and usability ratings that predict user satisfaction
8.1
Has the product been a good partner in doing business?
Average: 8.9
8.0
Quality of Support
Average: 8.5
8.3
Ease of Use
Average: 8.4
8.1
Ease of Admin
Average: 8.3
Seller Details
Seller
NextRoll
Company Website
Year Founded
2018
HQ Location
San Francisco, California
Twitter
@NextRoll_Inc
275 Twitter followers
LinkedIn® Page
www.linkedin.com
168 employees on LinkedIn®
Quantcast Platform
(185)4.2 out of 5
9th Easiest To Use in Native Advertising software
View top Consulting Services for Quantcast Platform
OverviewPros and Cons
Product Description

Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and mach

Users: Programmatic Manager · Industries: Marketing and Advertising, Gambling & Casinos · Market Segment: 41% Mid-Market, 32% Small-Business
Pros and ConsUser Satisfaction
ProsEase of Use, Insights, Campaign Management, Helpful, Customer Support
ConsMissing Features, Limited Features, Poor Reporting, Reporting Issues, Reporting Limitations
User SatisfactionSeller Details
Quantcast Platform features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 8.9
8.9
Quality of Support
Average: 8.5
8.3
Ease of Use
Average: 8.4
8.2
Ease of Admin
Average: 8.3
Seller Details
Seller
Quantcast
Company Website
Year Founded
2006
HQ Location
San Francisco, CA
Twitter
@Quantcast
10,224 Twitter followers
LinkedIn® Page
www.linkedin.com
508 employees on LinkedIn®
EVADAV
(31)4.5 out of 5
Entry Level Price:$100
OverviewPros and Cons
Product Description

EVADAV is the Evolving Advertising Network with 2B+ impressions daily worldwide, focused on delivering outstanding value for Publishers and Advertisers. Evadav ensures Advertisers and Publishers get

Industries: Marketing and Advertising · Market Segment: 55% Small-Business, 26% Mid-Market
Pros and ConsUser Satisfaction
ProsCampaign Management, Ease of Use, Setup Ease, Optimization, Audience Targeting
ConsPoor Customer Support, Slow Processing, Expensive, Ad Management Issues, Campaign Management
User SatisfactionSeller Details
EVADAV features and usability ratings that predict user satisfaction
6.7
Has the product been a good partner in doing business?
Average: 8.9
9.0
Quality of Support
Average: 8.5
9.3
Ease of Use
Average: 8.4
6.7
Ease of Admin
Average: 8.3
Seller Details
Seller
EVADAV
Year Founded
2018
HQ Location
Limassol, Limassol
Twitter
@evadav
48 Twitter followers
LinkedIn® Page
www.linkedin.com
161 employees on LinkedIn®
Simpli.fi
(148)4.5 out of 5
Entry Level Price:Contact Us
7th Easiest To Use in Native Advertising software
OverviewPros and Cons
Product Description

Simpli.fi provides marketing technology, solutions, and workflow automation that help advertisers and agencies plan, activate, and measure highly targeted advertising campaigns. Our platform powers om

Users: Account Manager · Industries: Marketing and Advertising, Broadcast Media · Market Segment: 57% Small-Business, 34% Mid-Market
Pros and ConsUser Satisfaction
ProsCustomer Support, Ease of Use, Helpful, Campaigns, Team Helpfulness
ConsDashboard Issues, Expensive, Campaign Management, Complex Setup, Extra Fees
User SatisfactionSeller Details
Simpli.fi features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 8.9
9.3
Quality of Support
Average: 8.5
8.8
Ease of Use
Average: 8.4
8.8
Ease of Admin
Average: 8.3
Seller Details
Seller
Simpli.fi
Company Website
Year Founded
2010
HQ Location
Fort Worth, TX
Twitter
@simpli_fi
1,808 Twitter followers
LinkedIn® Page
www.linkedin.com
650 employees on LinkedIn®
G2 Marketing Solutions
(5,375)4.6 out of 5
Entry Level Price:Free
11th Easiest To Use in Native Advertising software
View top Consulting Services for G2 Marketing Solutions
OverviewPros and Cons
Product Description

G2 is the world's largest and most trusted software marketplace. More than 90 million people annually — including employees at all of the Fortune 500 companies — use G2 to make smarter software decisi

Users: Software Engineer, Marketing Manager · Industries: Computer Software, Information Technology and Services · Market Segment: 45% Small-Business, 36% Mid-Market
User Sentiment

Reviewers appreciate the ability to easily compare products, generate quality reviews, and the incentives provided for leaving reviews. Reviewers experienced issues with the frequency of surveys, the complexity of the platform, and some found the review approval process to be lengthy.

Pros and ConsUser Satisfaction
ProsEase of Use, Authenticity, Reviews, User Reviews, Real Reviews
ConsReview Issues, Biased Reviews, Lack of Clarity, Time Consumption, Confusion
User SatisfactionSeller Details
G2 Marketing Solutions features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.9
9.2
Quality of Support
Average: 8.5
9.2
Ease of Use
Average: 8.4
8.9
Ease of Admin
Average: 8.3
Seller Details
Seller
G2
Company Website
Year Founded
2012
HQ Location
Chicago, USA
Twitter
@G2dotcom
32,997 Twitter followers
LinkedIn® Page
www.linkedin.com
1,096 employees on LinkedIn®
illumin
(118)4.3 out of 5
Entry Level Price:Contact Us
8th Easiest To Use in Native Advertising software
OverviewPros and Cons
Product Description

illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open

Industries: Marketing and Advertising, Online Media · Market Segment: 53% Small-Business, 28% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Features, Campaign Management, Customer Support, Team Helpfulness
ConsPoor Reporting, Learning Curve, Limited Reporting, Reporting Limitations, Reporting Issues
User SatisfactionSeller Details
illumin features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.9
9.2
Quality of Support
Average: 8.5
8.3
Ease of Use
Average: 8.4
8.4
Ease of Admin
Average: 8.3
Seller Details
Seller
illumin
Company Website
Year Founded
2009
HQ Location
Toronto, Canada
Twitter
@AcuityAds
220 Twitter followers
LinkedIn® Page
www.linkedin.com
256 employees on LinkedIn®
Basis
(287)4.5 out of 5
3rd Easiest To Use in Native Advertising software
View top Consulting Services for Basis
OverviewPros and Cons
Product Description

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated

Users: Digital Marketing Manager, Digital Media Planner · Industries: Marketing and Advertising, Newspapers · Market Segment: 64% Small-Business, 28% Mid-Market
Pros and ConsUser Satisfaction
ProsAccount Management, Ease of Use, Features, Helpful, Insights
ConsPoor Usability, Complex User Interface, Not User-Friendly, Poor Reporting, Reporting Issues
User SatisfactionSeller Details
Basis features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 8.9
9.5
Quality of Support
Average: 8.5
8.3
Ease of Use
Average: 8.4
8.2
Ease of Admin
Average: 8.3
Seller Details
Seller
Basis Technologies
Year Founded
2001
HQ Location
Chicago, IL
Twitter
@basisglobaltech
4,748 Twitter followers
LinkedIn® Page
www.linkedin.com
1,447 employees on LinkedIn®
Viant Technology
(297)4.1 out of 5
13th Easiest To Use in Native Advertising software
OverviewPros and Cons
Product Description

The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desk

Users: Programmatic Trader · Industries: Marketing and Advertising, Online Media · Market Segment: 40% Mid-Market, 39% Small-Business
Pros and ConsUser Satisfaction
ProsCustomer Support, Ease of Use, Easy Setup, Setup Ease, Team Helpfulness
ConsLimited Reporting, Reporting Limitations, Complex Reporting, Editing Difficulties, Learning Curve
User SatisfactionSeller Details
Viant Technology features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 8.9
9.0
Quality of Support
Average: 8.5
7.9
Ease of Use
Average: 8.4
8.1
Ease of Admin
Average: 8.3
Seller Details
Seller
Viant Technology LLC
Company Website
Year Founded
1999
HQ Location
Irvine, California
Twitter
@viant_tech
3,007 Twitter followers
LinkedIn® Page
www.linkedin.com
412 employees on LinkedIn®
AdRoll ABM (Formerly RollWorks)
(601)4.3 out of 5
10th Easiest To Use in Native Advertising software
View top Consulting Services for AdRoll ABM (Formerly RollWorks)
OverviewPros and Cons
Product Description

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of

Users: Digital Marketing Manager, Marketing Manager · Industries: Computer Software, Information Technology and Services · Market Segment: 56% Mid-Market, 28% Small-Business
User Sentiment

Reviewers like the precise account targeting, strong retargeting, account-level insights, seamless integration with multi-channel campaigns, and the support from the AdRoll team. Users reported a steep learning curve, complex setup, high pricing, limited customization, and issues with the user interface and reporting.

Pros and ConsUser Satisfaction
ProsEase of Use, Audience Targeting, Targeting, Intent Data, Customer Support
ConsLearning Curve, Missing Features, Limited Features, Campaign Issues, Targeting Limitations
User SatisfactionSeller Details
AdRoll ABM (Formerly RollWorks) features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 8.9
8.9
Quality of Support
Average: 8.5
8.4
Ease of Use
Average: 8.4
8.6
Ease of Admin
Average: 8.3
Seller Details
Seller
NextRoll
Company Website
Year Founded
2018
HQ Location
San Francisco, California
Twitter
@NextRoll_Inc
275 Twitter followers
LinkedIn® Page
www.linkedin.com
168 employees on LinkedIn®
PRnews.io
(55)4.7 out of 5
Entry Level Price:Pay As You Go
4th Easiest To Use in Native Advertising software
OverviewPros and Cons
Product Description

PRNEWS.IO provides guaranteed placement of sponsored content in online media around the world. The Platform will help you to increase awareness among your potential partners and investors, boost your

Industries: Marketing and Advertising, Information Technology and Services · Market Segment: 75% Small-Business, 16% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, Publishing Efficiency, Speed, Response Time
ConsLearning Curve, Learning Difficulty, Slow Processing
User SatisfactionSeller Details
PRnews.io features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 8.9
9.8
Quality of Support
Average: 8.5
9.2
Ease of Use
Average: 8.4
8.6
Ease of Admin
Average: 8.3
Seller Details
Seller
PRNews
Year Founded
2015
HQ Location
Tallinn, Harju
Twitter
@prnewsio
635 Twitter followers
LinkedIn® Page
www.linkedin.com
67 employees on LinkedIn®
Realize
(30)2.9 out of 5
Entry Level Price:Pay As You Go
View top Consulting Services for Realize
OverviewPros and Cons
Product Description

Realize is a sophisticated performance advertising solution designed to help businesses scale their growth across the Open Web. This platform serves as a high-volume performance engine that addresses

Industries: Marketing and Advertising · Market Segment: 57% Small-Business, 30% Mid-Market
Pros and ConsUser Satisfaction
ProsAdvertising, Affordable, AI Writing Assistance, Audience Reach, Business Promotion
ConsBug Issues, Data Inaccuracy, Inaccuracy, Integration Problems, Lack of Innovation
User SatisfactionSeller Details
Realize features and usability ratings that predict user satisfaction
7.4
Has the product been a good partner in doing business?
Average: 8.9
5.8
Quality of Support
Average: 8.5
6.7
Ease of Use
Average: 8.4
6.4
Ease of Admin
Average: 8.3
Seller Details
Seller
Taboola
Company Website
Year Founded
2007
HQ Location
New York, NY
Twitter
@taboola
11,165 Twitter followers
LinkedIn® Page
www.linkedin.com
2,022 employees on LinkedIn®
Sharethrough
(88)4.5 out of 5
15th Easiest To Use in Native Advertising software
OverviewUser Satisfaction
Product Description

Sharethrough is an omnichannel supply side platform underpinned by advanced RTB tech and enhanced ad experiences that are proprietary to Sharethrough. Sharethrough aims to bring human-centric technol

Industries: Marketing and Advertising, Entertainment · Market Segment: 44% Mid-Market, 28% Small-Business
User SatisfactionSeller Details
Sharethrough features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.9
9.5
Quality of Support
Average: 8.5
8.9
Ease of Use
Average: 8.4
8.6
Ease of Admin
Average: 8.3
Seller Details
Seller
Sharethrough
Year Founded
2008
HQ Location
Montreal, Quebec
Twitter
@sharethrough
5,092 Twitter followers
LinkedIn® Page
www.linkedin.com
47 employees on LinkedIn®
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