Best Connected TV (CTV) Advertising Platforms
Connected TV (CTV) advertising platforms facilitate the delivery and management of content on Connected TV (CTV) devices for advertising purposes. These devices include TVs connected to the internet, external devices that connect to a TV, or other streaming devices that enable the consumption of digital content.
For advertisers, CTV ad platforms offer advanced targeting and measurement capabilities that significantly enhance the effectiveness of streaming TV advertising. These features allow for precise audience segmentation and real-time performance tracking, making CTV advertising a highly effective tool for optimizing performance marketing campaigns.
By leveraging these sophisticated tools, advertisers can achieve more accurate targeting, improved engagement rates, and a better overall return on investment (ROI).
These platforms integrate with existing CRM software as well as the tools used to serve and publish ads like data management platforms (DMP) and demand side platforms (DSP).
They also include personalization capabilities that were previously found in standalone personalization software, making it an effective advertising tool.
To qualify for inclusion in the Connected TV (CTV) Advertising category, a product must:
Featured Connected TV (CTV) Advertising Platforms At A Glance
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StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAd
2,573 Twitter followers
The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global
20,578 Twitter followers
Vibe allows any marketer, any brand, of any size, to advertise on TV within 5 minutes. Run TV campaigns easily on over 500 premium TV channels and streaming apps. No commitment, starting at only $5
MNTN Performance TV is a Connected TV advertising platform that offers a suite of targeting, measurement, and automated optimization technology designed to deliver the results marketers expect from th
30,298 Twitter followers
Simpli.fi provides marketing technology, solutions, and workflow automation that help advertisers and agencies plan, activate, and measure highly targeted advertising campaigns. Our platform powers om
1,808 Twitter followers
AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful
275 Twitter followers
The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desk
3,007 Twitter followers
Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and mach
10,224 Twitter followers
AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of
AdRoll ABM is a platform used for display advertising, account-based advertising, and integrating with CRM systems like Salesforce and HubSpot. Reviewers like the precise account targeting, strong retargeting, account-level insights, seamless integration with multi-channel campaigns, and the support from the AdRoll team. Users reported a steep learning curve, complex setup, high pricing, limited customization, and issues with the user interface and reporting.
275 Twitter followers
CONNECT, powered by BRIDGE, makes digital advertising seamless, offering agencies, small businesses, media companies, and enterprises a powerful way to plan, build Data Safe℠ audiences, activate, and
Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, a
Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver bet
12 Twitter followers
Built on top of AWS, Muvi One is a revolutionary all-in-one streaming platform that empowers businesses to launch their own Multi-Screen Streaming Service effortlessly. Packaged with the best of IT In
Chocolate Premium. Worlds' First Video SSP With 100% Server-Side Auctions
EX.CO is the smarter video technology company harnessing the power of machine learning to maximize revenue across every screen—web, mobile apps, CTV, and DOOH. As a trusted partner to leading media or
195 Twitter followers
