Best Connected TV (CTV) Advertising Platforms
Connected TV (CTV) advertising platforms facilitate the delivery and management of content on Connected TV (CTV) devices for advertising purposes. These devices include TVs connected to the internet, external devices that connect to a TV, or other streaming devices that enable the consumption of digital content.
For advertisers, CTV ad platforms offer advanced targeting and measurement capabilities that significantly enhance the effectiveness of streaming TV advertising. These features allow for precise audience segmentation and real-time performance tracking, making CTV advertising a highly effective tool for optimizing performance marketing campaigns.
By leveraging these sophisticated tools, advertisers can achieve more accurate targeting, improved engagement rates, and a better overall return on investment (ROI).
These platforms integrate with existing CRM software as well as the tools used to serve and publish ads like data management platforms (DMP) and demand side platforms (DSP).
They also include personalization capabilities that were previously found in standalone personalization software, making it an effective advertising tool.
To qualify for inclusion in the Connected TV (CTV) Advertising category, a product must:
Best Connected TV (CTV) Advertising Platforms At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
- Overview
- Pros and Cons
- Seller Details
Simpli.fi is the leading advertising success platform, providing programmatic advertising solutions and workflow software to over 2,000 media teams, agencies, and brands. Simpli.fi empowers advertiser
- Account Manager
- Marketing and Advertising
- Broadcast Media
- 57% Small-Business
- 36% Mid-Market
1,807 Twitter followers
- Overview
- Pros and Cons
- Seller Details
The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global
- Marketing and Advertising
- Retail
- 47% Mid-Market
- 27% Enterprise
19,735 Twitter followers
- Overview
- Pros and Cons
- Seller Details
RollWorks is an Account-Based Platform with ABM and advertising solutions enabling growth-oriented B2B marketers to deeply understand their buyers and rapidly drive business results. At RollWorks, we
- Digital Marketing Manager
- Marketing Manager
- Computer Software
- Information Technology and Services
- 55% Mid-Market
- 30% Small-Business
269 Twitter followers
- Overview
- Pros and Cons
- Seller Details
The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desk
- Programmatic Trader
- Marketing and Advertising
- Online Media
- 40% Mid-Market
- 40% Small-Business
2,978 Twitter followers
- Overview
- Pros and Cons
- Seller Details
Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver bet
- Marketing and Advertising
- Entertainment
- 39% Mid-Market
- 31% Small-Business
12 Twitter followers
- Overview
- Pros and Cons
- Seller Details
AdRoll is an advertising platform that helps brands grow revenue and save time on one streamlined platform. Make display ads, native and social ads work together. Run, measure, and optimize your adver
- Marketing Manager
- Digital Marketing Manager
- Marketing and Advertising
- Computer Software
- 58% Small-Business
- 35% Mid-Market
269 Twitter followers
- Overview
- Seller Details
Chocolate Premium. Worlds' First Video SSP With 100% Server-Side Auctions
- 47% Mid-Market
- 35% Small-Business
- Overview
- Pros and Cons
- Seller Details
MNTN Performance TV is a Connected TV advertising platform that offers a suite of targeting, measurement, and automated optimization technology designed to deliver the results marketers expect from th
- Marketing and Advertising
- 60% Small-Business
- 29% Mid-Market
30,914 Twitter followers
- Overview
- Pros and Cons
- Seller Details
Epsilon Digital is a comprehensive DSP that combines onboarding, activation, and measurement all under one roof to enable you to find the RIGHT customers for your business goals. By combining these th
- Marketing and Advertising
- 37% Mid-Market
- 37% Small-Business
6,653 Twitter followers
- Overview
- Seller Details
TrueX is the pioneer in opt-in engagement advertising with guaranteed attention, interaction, and time spent with innovative video ad formats.
- 60% Small-Business
- 20% Mid-Market
321 Twitter followers
- Overview
- Seller Details
LoopMe is a technology company that uses artificial intelligence (AI) to improve brand advertising performance and outcomes. LoopMe was the first to apply AI to brand advertising and its Intelligent M
- 91% Small-Business
- 9% Mid-Market
2,487 Twitter followers
- Overview
- Seller Details
VPlayed is a leading OTT streaming solution provider that empowers online broadcasters, media professionals, and content providers to launch their independent video streaming platform over multiple de
- 70% Mid-Market
- 20% Small-Business
144 Twitter followers
- Overview
- Seller Details
1Audience is a proprietary, AI-powered CTV platform designed to transform programmatic audience-based buying by providing direct-to-publisher access to high-value CTV audiences.
- 100% Small-Business
- Overview
- Seller Details
ADS PLUS is a real-time marketplace where content owners and advertisers maximize the value of CTV ad inventory. Advertisers can access Amagi's premium inventory from FAST partners to reach relevant a
- 100% Small-Business
3,722 Twitter followers
- Overview
- Seller Details
We help you reach your consumers & maximize your ROI. Our true, full-stack solution, unique data and creative services simplify your programmatic ad journey to help you get the results you want.
- 100% Small-Business
