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5 TrueX by Infillion Reviews
true[X] doesn't charge for an impression unless the consumer actually engages with the ad itself. Because of this engagement, I feel much more secure that the audience I'm trying to reach is actually leaving with a real sense of the product, rather than just a quick reminder that it exists. Review collected by and hosted on G2.com.
There are ways to exit out of the ad, so some of the intended audience may not be included in the impression count. This is positive because those consumers didn't directly interact with the ad, but does leave potentials for additional impressions on the table. Review collected by and hosted on G2.com.
It provides the best advertising experience for customers. It's pioneered the engagement-based ad model. It is also the best ad platform for quality content and is a leading engagement advertising platform Review collected by and hosted on G2.com.
Unlike dislikes, Truex helps maximize brand lift with the best creative strategies. It also helps in reaching customers at all stages of the purchase funnel through interactivity Review collected by and hosted on G2.com.
The application gives a real sense of the impressions and product reach. The feature of not being charged unless the enagament with customers allows it to be different. Review collected by and hosted on G2.com.
The idea of giving the cosnumers an option of interacting with the ad allows us(the users) to gain real insights into the engagements. This is indeed helpful to plan the marketing. Review collected by and hosted on G2.com.
true[x] is an awesome publishing platform that makes it easy for content creators like me to get my material out there for a wide variety of people to see. It's fast, efficient and honestly fun to use! Review collected by and hosted on G2.com.
It's not always the best platform for my personal niche in marketing, which is heavily centered on creative narratives and fictional works. However, it still opens me up to new audiences. Review collected by and hosted on G2.com.
TrueX has a solid and easy to use interface. Campaign trafficking is truly simple and delivery is usually easily achieved due to the large number of high inventory sources which their business development team has acquired. Client service liaisons are extremely responsive and nimble at accommodating special business needs. Reporting is simple but effective. My direct reports would often say "why isn't OUR reporting simple like TrueX." We used TrueX 100% for video distribution and it was extremely easy to get set up and to make our offers look slick and integrated on all publishers/inventory types. Review collected by and hosted on G2.com.
There is a stigma (at least in the video advertising industry) which lumps TrueX inventory into the undesirable category of "social gaming." My team was often unable to use TrueX on campaigns because advertisers and sales reps would specifically deny the use of any Value Exchange inventory assuming that it would end up displaying their ads in front of casual gamers who just wanted to get a few game coins in exchange for barely watching the content of the video. I think this stigma is unfair and unwarranted, but it made using TrueX the flash point for difficult conversations within our organization. Review collected by and hosted on G2.com.
