280 Viant Technology Reviews
Overall Review Sentiment for Viant Technology
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The creative upload function is a SAVIOR! I utilize it all the time and it is very straightforward on how to use it. The setup process in general is simple and easy to follow, yet delivers great results and has advanced reporting capabilities! Our reps are helpful and reply quickly if any issues come up pre or post-launch! I highly recommend Viant! Review collected by and hosted on G2.com.
The forecaster tool is not as accurate and it takes a while for audiences to populate Review collected by and hosted on G2.com.
Viant is user-friendly, easy to navigate and pretty straight forward when it comes to setting up campaign builds. I've had a lot of great success using the audiences from the Identity Management tool. The customer support with our account team is unmatched, always willing to help quickly and go above and beyond to support our client's needs. Review collected by and hosted on G2.com.
The downsides of Viant technology are the lack of accuracy and difficulty to use the forecasting tool. I wish this was easier to use and more reliable for planning purposes. Another downside is that there is limited scale and targetability in international countries. Review collected by and hosted on G2.com.
We recently transitioned to Viant and it has been a relatively smooth transition. The customer support is good, there are a lot more robust features than our old platform, and certain features have been easier while others have been more difficult. Review collected by and hosted on G2.com.
The platform has a rough UI. It can be very confusing at times to figure out what section you are in or where you should be to complete certain tasks. Not everything is intuitive or makes sense. Review collected by and hosted on G2.com.
The Viant DSP user experience is very self explanatory and easy to use! I also appreciate our representatives who are so friendly, accommodating, and helpful. It is easy to create campaigns, upload creatives, and receive feedback from the viant team about optimizing our campaigns. Review collected by and hosted on G2.com.
I dislike that you are unable to bulk edit creative flights and a couple other missing features. Review collected by and hosted on G2.com.
The new AI planning tool has been great. Hoping to get to use the audience builder tool more for future buys! Review collected by and hosted on G2.com.
The AI is a lil AI-y, if that makes sense at all. The suggestions can be interesting but are fairly broad in scope or answer Review collected by and hosted on G2.com.
Ease of Use, Ease of Implementation, Data accessibility is easy to use. Review collected by and hosted on G2.com.
Downsides are sometimes data on a day by day level isn't able to be exported correctly. Review collected by and hosted on G2.com.
Easy to use platform and the level of support from the Viant Team is unmatched. Review collected by and hosted on G2.com.
Viant is very easy to use compared to other DSPs. Review collected by and hosted on G2.com.
The Viant platform is well integrated with many suppliers and capabilities and provides great access into targeting and audiences for campaigns. Particularly, the integration with Commerce signals across the Adelphic DSP is a great as well as the off the shelf PMPs curated in the marketplace. Review collected by and hosted on G2.com.
The reporting functionality could be improved across self service to be able to see Reach/Frequency and be improved for a smoother user experience (slow/laggy download of reports). Review collected by and hosted on G2.com.
Friendly platform and very good audiences, very easy to use! Review collected by and hosted on G2.com.
nothing , when I started using the platform the team at Viant were very helpful Review collected by and hosted on G2.com.
