Viant Technology Features
What are the features of Viant Technology?
Channel Functionality
- Display Functionality
Campaign Management
- Campaign Dashboard
- Campaign Optimization
- Reach
- Brand Safety
- Frequency Capping
- Budget Pacing
Targeting
- Targeting
- Geo-Targeting
Demand Side Platforms
- Machine Learning Optimization
- Estimate and Projections
- Cross-Device Capabilities
- Cross Channel Capabilities
Platform
- User, Role, and Access Management
- Performance and Reliability
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Channel Functionality
Display Functionality | Overall product functionality for display advertising. 150 reviewers of Viant Technology have provided feedback on this feature. | 83% (Based on 150 reviews) |
Video Functionality
Video Functionality | Overall product functionality for video advertising. This feature was mentioned in 121 Viant Technology reviews. | 84% (Based on 121 reviews) |
Mobile Functionality
Mobile Functionality | As reported in 98 Viant Technology reviews. Overall product functionality for mobile advertising. | 83% (Based on 98 reviews) |
Campaign Management
Campaign Dashboard | Overview of all media purchases and campaigns in a single interface. 133 reviewers of Viant Technology have provided feedback on this feature. | 81% (Based on 133 reviews) | |
Campaign Optimization | Enables marketer to set metrics by which their campaigns are automatically optimized. This feature was mentioned in 133 Viant Technology reviews. | 79% (Based on 133 reviews) | |
Reach | Amount and quality of inventory partner sites on which ads can be placed. This feature was mentioned in 132 Viant Technology reviews. | 81% (Based on 132 reviews) | |
Bulk Editing | Enables marketers to edit campaigns in bulk as opposed to one piece at a time. 122 reviewers of Viant Technology have provided feedback on this feature. | 76% (Based on 122 reviews) | |
Batch Uploading | As reported in 115 Viant Technology reviews. Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. | 76% (Based on 115 reviews) | |
Brand Safety | Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. This feature was mentioned in 128 Viant Technology reviews. | 82% (Based on 128 reviews) | |
Fraud Protection | Ensures marketer's ad reach and performance is not inflated by bots or spam websites. 122 reviewers of Viant Technology have provided feedback on this feature. | 80% (Based on 122 reviews) | |
Frequency Capping | Allows marketer to set a limit on how many times a consumer sees their ad. This feature was mentioned in 129 Viant Technology reviews. | 83% (Based on 129 reviews) | |
Budget Pacing | Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. This feature was mentioned in 130 Viant Technology reviews. | 80% (Based on 130 reviews) | |
Creative Optimization | As reported in 116 Viant Technology reviews. Tools offered for creating and optimizing creative components of campaigns. | 77% (Based on 116 reviews) | |
Rich Media Capabilties | Based on 103 Viant Technology reviews. Supports rich media display and video ads that involve user interaction. | 75% (Based on 103 reviews) | |
In-App Ads | As reported in 124 Viant Technology reviews. Allows for ads to be placed in mobile apps. | 76% (Based on 124 reviews) | |
Mobile Rich Media Capabilities | Supports rich media mobile ads that involve user interaction. This feature was mentioned in 116 Viant Technology reviews. | 75% (Based on 116 reviews) |
Targeting
Targeting | Able to target desired audiences based on demographics and behavior variables. This feature was mentioned in 135 Viant Technology reviews. | 84% (Based on 135 reviews) | |
Retargeting | As reported in 123 Viant Technology reviews. Able to retarget previous impressions to your site across the web to increase conversion rates. | 82% (Based on 123 reviews) | |
Geo-Targeting | As reported in 131 Viant Technology reviews. Able to tailor ads based on consumer general region, state or designated market area (DMA). | 83% (Based on 131 reviews) | |
Contextual Targeting | As reported in 122 Viant Technology reviews. Able to match the marketer's ad with specific content on a site or page. | 81% (Based on 122 reviews) |
Mobile
Mobile Tracking | Able to track consumers on their mobile devices where cookies do not apply. This feature was mentioned in 86 Viant Technology reviews. | 79% (Based on 86 reviews) | |
In-App Ads | As reported in 124 Viant Technology reviews. Allows for ads to be placed in mobile apps. | 76% (Based on 124 reviews) | |
Mobile Rich Media Capabilities | Supports rich media mobile ads that involve user interaction. This feature was mentioned in 116 Viant Technology reviews. | 75% (Based on 116 reviews) |
Demand Side Platforms
Machine Learning Optimization | DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI This feature was mentioned in 144 Viant Technology reviews. | 76% (Based on 144 reviews) | |
Estimate and Projections | As reported in 148 Viant Technology reviews. DSP pulls accurate estimates of available impressions and their cost. | 72% (Based on 148 reviews) | |
Cross-Device Capabilities | Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices This feature was mentioned in 152 Viant Technology reviews. | 80% (Based on 152 reviews) | |
Cross Channel Capabilities | DSP has the ability to place ads accross multiple mediums; such as display, video, audio, mobile, etc. This feature was mentioned in 128 Viant Technology reviews. | 83% (Based on 128 reviews) |
Platform
API / Integrations | Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. 104 reviewers of Viant Technology have provided feedback on this feature. | 74% (Based on 104 reviews) | |
Custom Reports | As reported in 125 Viant Technology reviews. Able to create custom reports to cater to specific metrics and key performance indicators. | 78% (Based on 125 reviews) | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 127 reviewers of Viant Technology have provided feedback on this feature. | 82% (Based on 127 reviews) | |
Performance and Reliability | Based on 131 Viant Technology reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | 79% (Based on 131 reviews) | |
Enterprise Scalability | Based on 110 Viant Technology reviews. Provides features to allow scaling for large organizations. | 79% (Based on 110 reviews) | |
Customization | Based on 116 Viant Technology reviews. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. | 77% (Based on 116 reviews) | |
Workflow Capability | Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. This feature was mentioned in 115 Viant Technology reviews. | 78% (Based on 115 reviews) | |
Internationalization | Based on 90 Viant Technology reviews. Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. | 75% (Based on 90 reviews) | |
Notifications | Alerts marketer of the performance of particular campaigns. 108 reviewers of Viant Technology have provided feedback on this feature. | 73% (Based on 108 reviews) |
Platform Interoperability
Close Ecosystem API | As reported in 77 Viant Technology reviews. Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | 75% (Based on 77 reviews) | |
Close Ecosystem API | As reported in 50 Viant Technology reviews. Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | 74% (Based on 50 reviews) | |
Close Ecosystem API | As reported in 63 Viant Technology reviews. Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | 75% (Based on 63 reviews) |
Platform - Connected TV (CTV) Advertising Platforms
Personalized Segmentation | Allow for segmentation of audiences based on a variety of factors like age, gender, location, etc. | Not enough data | |
Ad Serving | Compatible to serve and publish ads within the software. | Not enough data | |
Streaming Capabilites | Able to implement ads on all types streaming platforms that are able to serve ads. | Not enough data | |
Performance Analytics | Offer analysis of campaigns and various metrics. | Not enough data |
Campaign Management - Connected TV (CTV) Advertising Platforms
Creative Assets | Contains features where creative assets can be stored and uploaded to various campaigns. | Not enough data | |
Campaign Dashboard | Ability to operate multiple campaigns across segments. | Not enough data |
